Sandy Carter: Service Oriented Architecture (SOA) -- Off the Record
Ultramatics is the winner for our WebSphere SOA Beacon Award. The Beacon award is a huge honor for our partners!
First let me tell you a little bit about Ultramatics. They are headquartered in Tampa, Florida. Their mission is to deliver vertical domain solutions in the areas of Healthcare, Transportation, Banking, and Telecom. They focus on SOA deployments with a set of templates that are a best practice in the industry. They have many marquis accounts like The Home Depot, Starwood Hotels, Trustmark Bank, Colonial Bank, and Blue Cross Blue Shield of Florida. I have worked many times with their President and CEO, Saru Seshadri, who is a true visionary!
For the Beacon Award, they featured Crowley Maritime Corporation, a global provider of maritime services. Crowley needed to reposition its business operations to meet the challenges of its second century of operations -- including reducing operating costs; increasing profits and ROI of existing routes/platforms; and addressing legacy application modernization Integration of existing disparate systems from acquisitions creating multiple tracking, pricing and servicing process
The SOA solution implemented by Ultramatics included a lot of IBM's leading edge technology include WebSphere Process Server.
Benefits:• $15,000 saving per integration interface; anticipated $225,000 savings over previous practices • Application delivery time and costs were immediately cut in half • Enterprise specific standards and effective SOA governance led to significant operational efficiencies and productivity improvements • Errors and omissions reduced • Creation and exposure of services called for by applications within SOA leveraged for every new application rollout • Technology simplification, application modernization as a result of reusing legacy assets rather than replacement
Wow! What a great customer and partner reference!
I just arrived home from SOA Summits in both Paris and Prague.
In Paris, with over 500 attendees, we were able to share real customer stories and deployments as well as new news like our own SOA Business Catalog..
You should really check this out as it allows you to really bring home the value of reuse and the industry or business push of SOA. I would be curious as to your best practices around the infusion of the business and IT.
In Prague, we had 90 very high level business leaders to hear about SOA. Very insightful crowd -- we hosted a dinner at St Agnes's Convent (Klášter sv. Anežky). It is a monastery built in the 1230s -- and since one of the main value propositions is reuse, a customer from an Oil Company in Russia said "I see the tie in to SOA of this dinner location. You have us in a monastery that today we are reusing as a restaurant!"
Today, St Agnes's is used by the National Gallery to display a collection of European medieval art. Check it out!
I will talk to you later!!!
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Zapthink has referenced a TechTarget survey completed in February by SearchSOA.com and TheServerSide.com. Topics are SOA, BPM, and Cloud. Respondents (376, total) comprised a mix of developers, architects, C-level execs, managers, consultants and others. Potentially useful statistics for use in spring plan / marketing plans. Text below.
* SOA is in fact motoring forward. Among the survey respondents, 49% said their organization has one or more SOA projects under way, and 60% characterize their current or future SOA projects as enterprise level as opposed to departmental/divisional level (21%), or single, isolated projects (19%).
* Interest and uptick in Business Process Management with 29.7% of respondents marking BPM as one of the critical areas for their organization's technology efforts. At the same time, 35.8% respondents counted Business Process Management software among the types of infrastructure software currently used, with 38% planning to use it in the future.
* Grid/cloud software is now used by 17% of respondents, with 38% planning to use grid/cloud in the future.
*Today's SOA projects are largely about integration. The top benefits organizations hope to achieve are improved data integration (32%), enable legacy application integration (32%) and integrated disparate department applications (23%), followed by cost cutting (21%). Staying competitive (8.4%) and driving innovation (8%) tracked low on the expected benefits list.
*Those not doing SOA said it was because of skills.
* Governance is becoming more and more popular as an issue.
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This is in honor of the great job done by the US Air pilot and crew and to the Ferry and rescuers. As a frequent flier, I was very thankful for their courage and safety awareness. Thank you!!!
For our SOA reference today, we will focus on Atlas Air, who is the world’s largest cargo airline and the world’s largest fleet operator of Boeing 747s.
Over the past several years, Atlas Air’s operations had become increasingly complex and process-intensive. Its infrastructure was also complicated, comprising a variety of “homegrown” messaging applications that did not integrate well with its back-end systems.
Atlas Air needed to simplify this infrastructure and coordinate the various moving parts, and it decided to do so by implementing a middleware solution that was based on Service Oriented Architecture (SOA). They replaced their existing messaging system with a true enterprise service bus (ESB) through which all messages flow.
They now have the ability to integrate real-time information with process workflows, improving efficiency, reducing costs and enhancing their ability to respond rapidly to customer needs.
As many of you know, AirBus is also a big SOA client reference![Read More]
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Over the last week, I have been asked a dozen times if an SOA approach requires that you start over. So today I thought I would show another example of reusing current applications and systems to achieve results toward the SOA approach.
Meyer Werft is a shipbuilder basd in Germany. Their IT infrastructure—based on siloed, heterogeneous systems that the company had inefficiently weaved together over time—no longer supported Meyer Werft’s need to run an adaptable, integrated business. To boost its competitive advantage, the shipbuilder needed to transform its IT infrastructure into a modern environment that would support the integration and automation of enterprisewide business processes as a set of linked services.
The service-oriented architecture (SOA) solution gives Meyer Werft an overall picture of the entire shipbuilding process and allows employees to quickly implement changes at every stage of the production process. Meyer Werft is now able to react quickly to customer needs, build its ships to even higher standards of quality and deeper levels of customization, and compete dynamically in the global marketplace. The company used IBM WebSphere Process Server and IBM WebSphere MQ to integrate with the company’s back-end Dassault Systèmes ENOVIA product lifecycle management (PLM) system.
Using Business Process Execution Language (BPEL) the new system provides an overall picture of the entire shipbuilding process. In addition to using the SOA approach to help it switch from a siloed IT infrastructure to an integrated IT environment, Meyer Werft is using the SOA approach to transform how various divisions conduct business.
Had the company not embraced the SOA solution, Meyer Werft estimates that it would have closed its doors within five years.
It was great to see so many of you at last week's IMPACT conference. I really enjoyed the chance to meet with you and get your feedback.
We want to continue the dialogue we started with you at IMPACT throughout 2008 via virtual events & the SOA Social Network.
Our next virtual event is our April 30th webcast, IBM's Smart SOA™ Approach: Aligning Business & IT for Maximum Impact
This is a a great follow-on to IMPACT. The webcast gives you the opportunity to hear IBM Executives
explain new IBM SOA Announcements. We'll also offer a LIVE Q & A session as part of the program.
Steven A. Mills, Senior Vice President & Group Executive, IBM Software Group
All registrants who attend this live Web Seminar will receive complimentary access to the "IBM SOA Case Studies e-Book".
I am now in Prague speaking to a marketing group on viral marketing and SOA. As I am here, I just saw this in Blue Blue Article! .
Check it out !!!
Big Blue Goes for Viral MarketingComing soon to a theater near you- IBM's Service Oriented Architecture [SOA]. Is video supposed to be viral? A strange IBM spoof movie trailer which advertises a new movie called "Launch" and which seems to be about a returning executive who tried to implement SOA at a distressed company full of mystery. Is it just us, or does anyone else wish that IBM actually made the full movie. It has "cult film" written all over it and looks far more interesting than most Hollywood fare. They could do an online movie release whereby the SOA is used to conquer some pretty tough obstacles. Perhaps stubborn long term employees, supported by a mysterious Union, could try and sabotage the process. Oh well, maybe its just us. Nevertheless, good to see IBM trying new marketing techniques- we're giving it publicity at least.[Read More]
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I love flowers! I love Valentine's day partially due to the flowers I receive!
My colleague Georgina Castanon has taken some amazing pictures of flowers! Check them out!
So of course, one of my favorite references, is 1-800-Flowers.com. To realize its vision of synergy among its 14 brands and meet ambitious growth goals, 1-800-FLOWERS.COM, INC.—the world’s largest florist and gift shop—is deploying a new e-commerce solution. Running on System p servers, WebSphere Commerce (built on SOA) is the singular front end for all the eCommerce sites and WebSphere MQ and WebSphere Message Broker comprise an enterprise service bus that through service orientation, coordinates messaging and integration between WebSphere Commerce and the company’s disparate back-end systems.
The solution makes it easy to launch (and less expensive to maintain) new eCommerce sites, in weeks rather than months – or even years. The solution enables more rapid creation and deployment of retail Web sites, allowing 1-800-FLOWERS.COM to try out new offerings with very little investment and risk.
It also facilitates cross-selling between brands by unifying the underlying technology. The solution provides the potential for information sharing across business units, opening up the possibility for more effective marketing to customers.
It also provides a rich, differentiated customer experience with reduced maintenance and development costs.
I hope my hubbie tries it out again!!![Read More]
As I was sitting in my doctor's office (yes! I got the cast off!), I was reading through some of our recent SOA implementations and noticed that as more and more companies are seeing the power of SOA to drive business results. One of their surprises is the value they are seeing in modeling -- it seems that modeling is becoming one of the most critical steps to SOA success.
Reading more deeply and talking to several customers while icing my ankle, it seems that most companies deliver modeling to help organizations fully visualize, comprehend, and document business processes in order to close the gap that exists between an organization’s lines of business and IT’s understanding of the business drivers. Given that a business process is a defined set of activities leading to specific results, modeling provides the added assurance that best practices are well documented and communicated throughout the organization before deployment.
For example, one large insurer is having their business analysts use modeling to define alternative scenarios, differing in resource allocation, branching assumptions at decision points in the flow, and other parameters, and see which alternative results in the lowest cost, fastest average cycle time, lowest percentage of service level agreements violations, or other optimum business measure. In addition, tbecause they leveraged simulation can help reveal bottlenecks in the process, allowing new alternative scenarios to be analyzed -- resulting in significant time and cost savings before they are implemented throughout the SOA.
I believe that BPM with SOA is the keys the kingdom and SOA will help facilitate the next phase of the business process evolution. The evolution is occurring now because of the heightened need for enterprises to compete more effectively by adapting to market changes faster, continuously improving efficiencies and streamlining collaboration across traditionally siloed departments.
Well, at least it may be the key that opens the door that allows you to explore all the benefits to SOA. What are your thoughts? By the way, I have now proceeded in my recovery and hope to be walking with my cane at the NYC SOA summit -- that is sold out!
If you are one of the lucky 400 that got a seat, I'll see you there!
Til then....back to icing the ankle!
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I love shopping! I like the hunt for a bargain, the thrill of getting great quality and the fun of haning out with friends while we hunt!
Yansha is part of my fun of shopping in China! Yansha is one of China’s largest regional retailers. An upscale brand with revenues in the billions of Yuan each year they sell high-end, exclusive goods from brands such as Versace, Prada and Calvin Klein. In order to maintain its market leadership position, they needed to increase its competitiveness against both local retailers and new foreign competitors in an increasingly deregulated Chinese retail industry.
Yansha saw that the best way forward was to transform the way it does business with its supply chain partners through the adoption of new business processes, automation and business intelligence. Yansha deployed a first-of-its-kind supply chain management (SCM) platform that leverages SOA to integrate enterprise resource planning (ERP) and SCM applications. The platform enables Yansha and its suppliers to leverage new real-time performance information to provide transparency into supply chain business processes and generate actionable business intelligence, setting new standards of efficiency.
With the SOA solution, they have reduced order lead time from 2.5 days to 4.5 hours, improved order acknowledgement rate from 80 to 99 percent, and reduced order error rate from nine to one percent. All of this was done with a nine month ROI.
To read more, click here!
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On our Board of Advisors is an organization for the Finnish Defense Forces. They are a strong supporter and user of the SOA approach.
The 17,000 employees of the Finnish Defense Forces (FDF) are responsible for territorial surveillance, safeguarding territorial integrity and defending national sovereignty in all situations. Comprised of the Finnish Army, Navy and Air Force, the FDF faces the challenge of managing and adapting to increasingly dynamic and complex situations with limited resources.
The FDF realized that closer coordination between its own service branches and with those of other nations was essential, but deeply entrenched silos in its command, control, communications and computing systems presented a major barrier. FDF created an SOA-based service hub that enables all branches to share common applications and—by enabling the dynamic reuse of services—allows the FDF to get new applications out to he field in a fraction of the time.
FDF is projecting 80 percent reduction in time required to develop new systems via SOA service reuse and projected 75 percent reduction in required infrastructure through consolidation and virtualization while providing tighter coordination and information sharing between FDF service branches. The solution includes WebSphere Portal with portlets enabled as services that utilize WebSphere Enterprise Service Bus as an ESB along with Tivoli software for monitoring.Read More]
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Yes, I have now lived in NY for 4 years! Coming from Texas, I don't think I have ever thawed out! And definitely not this year with the temperatures falling daily!
My SOA reference today is the Bank of New York Mellon (BNY Mellon), the world’s largest securities servicing provider. If you remember, back in 2007, it was formed through the merger between The Bank of New York Company, Inc. and Mellon Financial Corporation of Pittsburgh.
We saw something then, that we are seeing now which is the new entity, BNY Mellon, needed to integrate the operations of the two organizations—including their cultures, business processes and technology infrastructures. Equally important, the company needed an IT solution that would take into account the complex and rapidly changing nature of financial services and deliver the flexibility needed to support the bank’s business strategies as they evolved.
A driver of SOA value today is mergers. Merging two complex IT infrastructures in a dynamic business environment is an ideal setting for a Service Oriented Architecture (SOA) approach .
The company started its SOA journey by employing shared, reusable IT services as a primary strategy for achieving its stated objectives. Through the use of shared services, the bank can integrate disparate systems, processes and data, and streamline the resulting operations for maximum efficiency.
By taking a services-based approach to its integration needs, the bank has been able to hone in on application details, which has allowed the elimination of extraneous or redundant components. Taking time at the outset to clearly define its principles and standards has helped the bank ensure that future development efforts will support the company’s present and future business strategies and objectives.
I was very excited to see IBM's 3Q earnings yesterday. Due to the great acceptance and use of our SOA offerings, the 3Q results were good. Here are some of the quotes I pulled from Mark Lockridge's discussion to the financial analysts! (Mark is IBM's CFO).
To all our IBM partners and customers -- Thank you for your trust and confidence in us and our portfolio!
Some highlights:"In 2006, WebSphere technology has accelerated the emergence and acceptance of Services Oriented Architecture, contributing to double-digit revenue growth in WebSphere each quarter. IBM’s lead in SOA is well recognized and we are continuing to invest to extend our leadership position."
The WebSphere family of software grew 30 percent, and 28 percent at constant currency.WebSphere provides the foundation for web-enabled applications and is a key product set in deploying a client’s Services Oriented Architecture.
In July, we introduced DB2 version 9, commonly referred to as Viper, with enhanced XML and data compression technologies. This new database is a key component of our SOA and Information on Demand strategies and has proven to be particularly effective in SAP installations.
We are continuing to invest in high value-add Business Solutions. For example, we are enhancing our Global Development Center capabilities in China and India to leverage our Webify acquisition, and to accelerate SOA within our Industry solutions.
Security, energy and cooling efficiency, virtualization, and SOA, together with improved economics, continue to play to the strength of System z. These features are attracting new mainframe customers to this platform. Let me give you a couple of examples:
The largest profit contributor was our Software business. This quarter, our software results once again reflected strong demand for products deploying Services Oriented Architectures and Information on Demand, as well as the value of our systems management, security, and storage offerings.[Read More]
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My SOA and Web 2.0 book has now been translated into multiple langagues and is still going strong!
We are still looking to assist customers getting started with case studies, etc.
Go here for a free eBook sampler, a discount on the books, like a buy 2 books get 1 free offer, even a podcast!
I do want to hear what you think about it!!!
Today, we jointly announced a curriculum at GeorgeTown university around SOA! This is in response to the needed skills that will be required from the market as SOA continues to be deployed.
Executives from Marriott International, The US Department of Interior and the Air Force today joined Paul Burnet, one of my lead soa marketeers, Professor Blake and Judith Hurwitz. Customers attending the event next week include the World Bank, Fannie Mae, Navy Federal Credit Union, FBI, IRS, and the Department of Homeland Security. In addition to these customers, other influences from the National Science Foundation, Educause, American Society for Engineering Education and the National Institute of Standards & Technology.
Here is the agenda! Very cool!
ABSTRACT“Applying SOA to Real World Problems”
Imagine a world where organizations and individuals can realize their capabilities, products, knowledge, even talents into services that can be accessible from the Internet. In the electronic commerce domain, it is easy to imagine when we consider product ordering and purchasing (e.g. Amazon or E-bay). Other examples transcend business, military, and even space travel. The purpose of this event is to introduce this emerging area of service-oriented computing and to illuminate the benefits of this methodology to organizations and consumers.
AGENDA8:15am – 8:45am Light Breakfast, ICC Auditorium Foyer
8:45am – 9:00am Introduction, ICC AuditoriumDr. M. Brian Blake, Associate Professor, Department of Computer Science, Georgetown Univ.
9:00am – 9:30 am Welcome: ICC AuditoriumMarjory Blumenthal, Associate Provost, Georgetown UniversityPaul Brunet, Director, SOA Strategy and Product Marketing, IBMDr. M. Brian Blake
9:30am – 10:00 am: Applying SOA to Real-World: Commercial SectorMarriott InternationalSteve Wolf, Senior Enterprise Architect
10:00 am - 10:30 a.m: Applying SOA to the Real World: Government SectorUnited States Department of the InteriorDaud Santosa, Chief Technology Officer
10:30 am – 10:45 am Break
10:45 am – 11:15 am Applying SOA to the Real-World: Government SectorUS Air Force, Global Combat Support Services (GCSS)Harvey Reed, Chief Engineer, GCSS Air Force
11:15 am -11:45 am SOA Promises and Challenges Dr. M. Brian Blake, Associate Professor
11:45 am -12:30 pm SOA Panel Discussion Moderator: Judith Hurwitz, IT Industry Analyst and Author of "SOA for Dummies"Panelists: Steve Wolf, Daud Santosa, Harvey Reed, Paul Brunet, Brian Blake, Owen Cline (ISSW)
12:15 pm – 1:30pm Lunch and Poster Sessions, Copley Formal Lounge
1:30 pm – 2:00 pm What does SOA look like? Tools demonstration Russ Weaver, IBM, WebSphere Integration Developer and WebSphere Modeler
2:00 pm – 2:15 pm Closing Remarks
2:15 pm – 3:00 pm Ad-hoc Special Interest Group Session