I had the pleasure of chatting with Audrey at IMPACT 2009! We discussed the benefits of using WebSphere instead of open source. Check out the work they have done!
Sandy:Tell me something about Summa and the solutions you have been involved in?Audrey:Summa has been an IBM Premier Business Partner since 2003 providing mission critical IT consulting and system integration services and solutions to clients in many industries, including financial services, manufacturing, and education. One of our key solution areas is around application modernization where we help clients develop and implement incremental solutions for modernizing their legacy applications, often incorporating modern SOA frameworks utilizing IBM technology to drive agility and incremental business value. In the current environment, many customers are seeking ways to reduce their IT costs, and another solution area that we’ve been working with them on is to conduct open source viability assessments – helping IT and business leaders to evaluate the real total cost of ownership and manageability of open source software.
Sandy: Can you tell us more about Summa’s perspective on TCO as it relates to open source software?Audrey - Summa, like IBM are proponents of OSS, and often recommend and implement open source components for our customers. As companies are increasingly considering open source software solutions, we advise them to consider architecture and TCO trade offs beyond the initial licensing terms which appear attractive on the surface. Some of these factors include their level of risk tolerance, operational ease of use and required hardware costs, the specific OSS vendors track record of delivering updates and defect fixes, etc..
Sandy: What is involved in a TCO assessment on open source viability? Audrey: We start by talking to customers about their environment, including number and types of servers, and number and size of applications. The deliverable for the assessment includes a customized report that incorporates financial modeling that can be used to help the customer make informed buying decisions. The results can be eye opening, providing a perspective on the “real” costs that are often overlooked by development teams. We are here discussing the TCO process this week at the Impact conference with IBM customers, and the level of interest in our assessment process and methodology has been very high.
Sandy Carter: Service Oriented Architecture (SOA) -- Off the Record
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Hostbridge Technology focuses on the development and delivery of software products that integrate existing and emerging technologies within large organizations. I chatted with Russ Teubner, Hostbridge CEO about their CICS campaign and their presence at IBM IMPACT 2009.
Sandy: HostBridge regularly consults and collaborates with the CICS Group at IBM Hursley. Why is the recent preview announcement for CICS TS V4.1 exciting news for HostBridge and your customers?
Russ: The CICS TS v4.1 announcement is great news for everybody involved with CICS. CICS still runs tremendous volumes of business transactions for many large companies, and like everyone these days, they’re looking for ways to do more with their existing resources. CICS TS v4.1 and HostBridge v6, whose releases will coincide, will help them better manage operations, control costs, and compete in a tightening marketplace.
As we have since day one, HostBridge continues to support and exploit new CICS features. We’re particularly keen on Events Processing and Web 2.0 technologies since they align with the lightweight services approach so many of our customers are adopting. They can be coupled, for example, to enable businesses to respond fast to changing situations. Let’s say a stock price rises to some predetermined level – $85 a share. CICS can now capture this event and immediately publish a series of responses via HostBridge services, mashing up relevant data feeds to traders or end-customers or issuing specific sell orders.
We think CICS TS v4.1 offers enterprises a tremendous opportunity to get more out of high-value resources.
Sandy: HostBridge is currently running a terrific “Do MORE with CICS” campaign. What are the key elements? What can we expect to see at Impact and throughout the year?
Russ: Our “Do More with CICS” theme is a direct outgrowth of conversations with customers, who feel tremendous pressure to do more with the resources they have. In the CICS world, that means finding new ways to use core data and achieve higher returns on mainframe investments. Services-based integration is a great way to do that – especially with lightweight/Web 2.0 approaches like RESTful services.
The face of the campaign is a series of ads in Mainframe Executive magazine and the CICS Spotlight e-newsletter.
We drill into the practical side of the theme in our series of joint webcasts with the CICS Group at IBM Hursley, which started in March and are planned to continue through the summer. We also continue to give talks and publish articles and white papers on the value of integrating CICS using lightweight services.
At Impact, I’ll be updating our “SOA... Give It a REST!” talk with the help of Jerry Hermes, CIO of Navy Federal Credit Union (Session 3197 for you attendees out there). The talk is designed to help IT people look at their integration needs and determine whether a formal SOAP/WSDL approach or an informal RESTful approach is right for their situation. Jerry will share how Navy Federal – the largest credit union in the world – uses lightweight services to web-enable CICS transactions for 3 million members and thousands of service employees.
Sandy: HostBridge is an active partner in IBM Destination z and an SOA Specialty partner as well. How do these associations help you establish your leadership in the marketplace and better serve your customers?
Russ: Our number one goal is to support our customers. Since they belong to the mainframe community, and Destination z is a trusted place to go for insight and information, the fit is perfect for us. Mainframe integration isn’t a cake-walk, and we stake our reputation on giving customers the straight story and doing the hard stuff. Destination z helps us do that.
That same sense of trust and confidence is what the SOA Specialty is all about. As long as businesses rely on System z and CICS, they’ll need integrate to extend the value of these core systems. HostBridge is an SOA Specialty Partner because services-based integration is one of the clearest paths to the future of enterprise computing, and CICS Web services is what we do.
Sandy: We're anticipating strong participation from the System z community at Impact 2009. As a zZone sponsor at this year's conference, what can conference attendees discover by visiting Hostbridge in the zZone?
Russ: HostBridge is sponsoring the zZone at Impact 2009 because we serve and support the System z community. Attendees visiting HostBridge will have an opportunity to learn about our very practical approach to services. One size definitely does not fit all. In complex environments or when industry requirements warrant a formal approach, we do SOAP/WSDL services. Where situations are less complex or for intra-enterprise integration, we champion informal RESTful services. In our experience in the trenches with real customers, the informal approach is often faster, easier, less costly, and just as effective.
Russ, thanks for stopping by and sharing your thoughts. I am looking forward to meeting you next month in Vegas at IBM IMPACT! http://www-01.ibm.com/software/websphere/events/impact2009/
Don't forget to stop by at the IMPACT Solution Center and talk to Hostbridge.[Read More]
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Great news! The organization has received 5 Hermes Awards! This is me celebrating in our crazy hat day!
Platinum Awards:Impact 2008 (Event Marketing category)Smart SOA Widget (Electronic Media/Other category)IBM Smart SOA Newsletter (E-Newsletter category)
Gold Awards:Smart SOA World Tour (Integrated Marketing/Other)World Tour "Get Smart" Videos (Viral Marketing category)
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.
The home page for Hermes Creative Awards links to the winners' list. Awards are here![Read More]
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Silver Sponsor, Phurnace Software, Inc. talks about SOA, IMPACT and the Cloud Computing buzz. This will be Phurnace’s second year of participation at IMPACT demonstrating their WebSphere and WebSphere Portal application deployment tool.
I had the pleasure of speaking with Larry Warnock, CEO of Phurnace Software.
Sandy: Larry, to start off, please tell me how Phurnace applies to SmartSOA implementations?Larry: Sandy, thank you for spending time with me and I want to say that we are really looking forward to IMPACT 2009. To answer your question, Phurnace automates the deployment of applications into the WebSphere container or Portal environments automatically. As SOA becomes more of a reality in large IT organizations, it is often coupled with agile development practices -- which means frequent updates, releases and patches to mission-critical applications. This has put a stress on the configuration management of WebSphere and Portal instances. The Phurnace deployment tool makes it possible for applications to move into production much more quickly, therefore, realizing the promise of SOA. Sandy: Larry, that is interesting and makes a lot of sense, how do WebSphere and Portal customers handle those deployment issues today?Larry: Quite frankly, hand crafted…often thrown together…for sure always out of date, scripts. Customers turn to scripting for the last mile in deploying their applications and portlets. This often takes an army of highly skilled people, that in my opinion, should be working on more value-added projects. The days of scripting or “hobbled-together” script frameworks has past. I often say, why do you have your brightest java engineers building scaffolding vs. working on the building itself?
Sandy: We are hearing from IT Managers and Executives that rapid ROI is a must-have. What kind of ROI can customers expect from Phurnace?Larry: The new bar for investments appears to be less than 120 days meaning that IT must see a return on investment in 4 months to justify any purchase decision in this cost-constrained economy. Phurnace customers are seeing ROI often in half that time. That is possible because customers can immediately eliminate the costs associated with scripting and script maintenance. Believe it or not, we have found companies that actually spend hundreds of thousands of dollars per year on deployment scripts. The challenge is that the costs are usually hidden or unseen but once you shine a light on them, it is an ROI “no-brainer”. Sandy: The SMB (Small Medium Business) market seems to be quite interested in SOA and cloud computing, specifically, the recent announcement by Amazon (Amazon Web Services) and IBM around running images of WebSphere and Portal. It’s creating buzz….what are you hearing?Larry: The recent announcement by IBM and Amazon creates a viable cloud computing option for many businesses. However, the state of the “on-ramp tools” market to move applications and Portals into the cloud is still very young. While the set up of WebSphere and WebSphere Portal in Amazon Web Services is now quite easy, it is still very complex to actually deploy production-ready applications onto those images. So while the buzz is creating awareness, customers will still need deployment tools like Phurnace to actually use the cloud to run business applications. We hear from customers that there is a lot of development users and experimentation going on in the cloud, but not yet application deployments from the data center. I strongly believe that one day it will happen, especially for SMB, but the tools market to enable IT Operations still has some maturing to do.
Thank you for sharing your insights and I look forward to seeing you at IBM IMPACT 2009 in Vegas next month. For more information on Phurnace, please visit them at booth S2 at the IMPACT Solution Center or http://www.phurnace.com [Read More]
Mobitel chose IBM and BPM powered by SOA to better align business and IT. Meet this IBM IMPACT speaker in Vegas next month to learn more about their SOA and BPM journey!
I had the pleasure of talking to our customer, Boštjan Robežnik, Director of IT at Mobitel and gleaning some great insights on their BPM and SOA journey. Mobitel is a mid-sized company which develops its own innovative mobile solutions in accordance with the needs of the Slovenian market and users’ demands. http://www.mobitel.si/english.aspx
Sandy: Why did you choose IBM software? Boštjan Robežnik: I think IBM was actually a little bit different compared to other vendors. We did quite a deep analysis of the market at that time. So the conclusion was that IBM offers--could offer to us the solution which would really help us to achieve the goals, yeah? One of the big differentiator was Telco Industry Content Pack and WebSphere Business Service Fabric. This was really something not found by other vendors. One of the goals of SOA project was the fast rollout of the standardized--industry standard business processes and data objects, and this is something which is a part of the Telco Industry Content Pack. And this is also something which is not found by other vendors as such. And WebSphere Business Services Fabric gives us a possibility to dynamically select the service based on the policy. This is also a unique feature.
Sandy: Why did you chose the Smart SOA path? Boštjan Robežnik: SOA is a clear must in the future. Also, based on the research--resources of Gartner, for example, this is something which is not hype anymore. This is something you have to adopt in order to have a clean IT. For me it means that I have a really good way how to orchestrate the whole IT landscape, all the application into the single business support system. It gives me a lot of flexibility. So I think that it is really a right decision for IBM. And for me, in the moment, IBM is really a top provider of SOA.
Sandy: How has BPM powered by Smart SOA helped you better align business and IT?
Boštjan Robežnik: Typically business and IT, of course, are quite two different worlds and SOA and Telco Industry Content Pack and WebSphere Business Service Fabric, it really gives a good bridge between those two different worlds. So business typically--of course, they know very well the business processes, they know how they would optimize them. IT, of course, they should have a capability to fulfill the needs of the business people and of the market as such. So by introducing WebSphere Business Modeler to the business people, we actually introduce a bridge between those two different worlds. So by using the Modeler, the business people have actually a communication way with IT how to communicate with IT varied ideas how the business processes should look like. So this is, for me, one of the really important tools. It is definitely a bridge between those two different worlds. On the other hand, we introduced with WebSphere Business Monitor to the business people a tool which could be used by them to improve agility of the company, because now they can measure our human tasks, they can measure our different KPIs. And, of course, this is then bidirectional communication between IT and business units, and it really gives us a better agility on the market.
Sandy: How does "the business" benefit from BPM powered by Smart SOA and the Telco Industry Content Pack? Boštjan Robežnik: Business organization sees different benefits. Of course, one of the major benefits is the possibility to monitor in the production environment the whole business process, to measure the KPIs, to have a chance to modify the business processes. And on the other hand, they see a better agility of the IT systems as such, because IT is responsible to deliver products, it's responsible to deliver new services. This architecture is cleaner, it's easier than to maintain, the governance was introduced, and everything together gives the benefits to business units, to company as such.
Sandy: What has been your experience working with IBM? Boštjan Robežnik: With IBM, since start of the project, we worked hand in hand and it was a kind of joint cooperation, and both parties--we had the full commitment to succeed with that project. Since the start of the project, IBM actually invested a lot into Mobitel with their valuable knowledge, with their experts which helped us onsite, and that was actually crucial for the success of the project, and also for the project completion.
Sandy: We are thrilled that you will be speaking next month at IMPACT 2009 in Vegas . Anything you would like to share? Boštjan Robežnik: I am really excited and looking forward to sharing our experience with you and other IT experts. For me, it will definitely be the most thrilling event ever.
Thank you for sharing your insights and I am looking forward to seeing you at IBM Impact 2009 in Vegas next month. For more information on Mobitel, please do visit http://www.mobitel.si/english.aspx[Read More]
ZSL is a sponsor at this year's IMPACT 2009! They are one of over 50 partners that clients can visit in our Solution Showcase of economic busters and agility enablers this year in Vegas.
I had the pleasure of chatting with Shiv Kumar, Executive Vice President, ZSL,Inc. There are some great insights and nuggets to take away from the below!
Sandy: First, Shiv, thank you for taking the time to chat with me today. First, tell me a little about ZSLs, people, process and product philosophy.Shiv: It’s my pleasure to talk to you Sandy. ZSL has a long legacy of bringing People, Process and Product together to meet and exceed our clients and partners expectations.We strongly believe that People make the process better. People and Process together can bring the value added Products and Services to delight our customers. Sandy: We do a lot with web 2.0 and SOA. And I hear you have something called ‘Eco-Friendly Computing with Websphere sMash. I am intrigued. Tell me more!Shiv: I am glad that you touched up on one of ZSL’s interesting initiatives as an ISV and Solution Provider, that is our GreenWare Computing. Our GreenWare Computing practice focuses in adopting green friendly software platforms such as Websphere sMash which utilizes the processing power at the optimistic level to deliver our Enterprise Web 2.0 and SOA based solutions. I strongly feel that ISVs can do more to show their social responsibility by building Green or Eco-Friendly software products and services. We are having two sessions dedicated on this topic at the Impact conference.
Sandy: To stay with the hot topics for our joint clients today, tell me about how ZSL is working with Cloud computing?Shiv: We are seeing Cloud computing as an extension to SaaS while some of the industry experts put Cloud Computing under the SaaS 2.0 label. I personally feel, Cloud computing adoption is one of major steps towards in implementing SOA with demonstrable cost benefits.SaaS and Cloud Computing make good sense and essential to consider in today's business landscape. Our Cloud Computing initiative is focused on offering our business solutions and services built around IBM Websphere and AWS. We feel proud about launching our first business solution called Enterprise 2.0 SocNet CiC(Collaboration in Cloud) built using Websphere sMash and Amazon EC2 at Impact 2009 conference.
Sandy: What do you see as your biggest piece of advice for clients in this economic time?Shiv: It’s time to invest in optimizing and modernizing your IT infrastructure. Based on our education and recommendations, the majority of global clients deciding to begin SOA initiatives are doing so in a down economy in order to come out ahead of the competition when the turnaround hits. So think about creating ‘ Responsive Enterprise’ with the right technology investment.
Sandy: Finally, why did you sponsor IMPACT? What do you see as the value?Shiv: As we strive to thrive in these challenging economic times, it’s important to invest our time and effort where the future lies. We strongly feel that our participation in Impact 2009 Smart SOA conference is a smart decision not only add value to our partnership with IBM but take lot value, best practices and industry knowledge from the conference to our clients on the emerging technologies such as Cloud, SOA, Web 2.0 and BPM. Awesome! Folks, be sure to check out ZSL at the Solution Center at IMPACT 2009.[Read More]
Hey Gang! We just pre-announced 2 major announcements before IMPACT -- both around SOA-enabled Clouds!
Our strategy is to enable organizations to create middleware and application clouds in the enterprise. Cloud services can be either private, on premises services or they can be public, externally hosted, such as Amazon’s EC2 cloud service. Using public clouds is a cost-effective way for companies to acquire temporary infrastructure to develop or test applications, while still running their mission-critical function in their private cloud.
So here are our SOA-enabled Cloud announcements!!
First, IBM WebSphere Cloudburst! It is new hardware appliance that provides access to software virtual images and patterns that can be used as-is or easily customized, and then securely deployed, managed and maintained in a private cloud. The initial release is targeted for private or on-premise cloud computing environments, as well as hosted public clouds and software-as-a-service environments, to simplify and standardize repeated deployments.
IBM WebSphere Application Server Hypervisor Edition is a version of IBM WebSphere Application Server software optimized to run in a virtualized hardware server environment, such as VMware, and comes preloaded in WebSphere CloudBurst.
Based on initial IBM projections, this test cloud environment can save clients as much as 50 to 75 percent on capital and licensing expenses and as much as 30 to 50 percent on operating and labor costs through automated provisioning and configuration of virtualized test resources. Additionally, these services can improve quality by reducing defects from faulty configurations and poor modeling by as much as 15 to 30 percent.
2. Public Cloud: IBM BPM BlueWorks - Available at IMPACTIBM BPM BlueWorks is a key cloud-based tool to help businesses develop the smart skills to create and deploy dynamic processes. It is the world’s first business community that lets users model processes in the cloud and create business strategies. We are also making our software available in Amazon’s EC2.
BPM BlueWorks provides tailored content to increase understanding around how BPM can drive business improvement. Hosted business design tools allow businesses to explicitly map out goals, capabilities, tasks, and business measures to identify underlying processes and improvement opportunities. Businesses can speed the development of expertise through collaboration by leveraging insight from the community, and accessing shared process maps. Finally, BPM BlueWorks provides an easy on-ramp to BPM, allowing businesses to find, study, and extend process maps – and ultimately deploy them as working processes in their business.
If you are coming to IMPACT, you can see both of these great announcements[Read More]
At IMPACT 2009 on Day 1, it is all about our customers and their success stories. We just heard from our customer, Russell Irwin of Standard Life talk about his company's soa journey and I thought it would be great to get a follow up Q & A to glean more insights.
Sandy: You have a world-famous story on the value of reuse in an SOA environment. Can you start by giving us a few numbers?
Russell: To date our SOA has realised a value of £26M pounds, around $40M dollars. This is objective and conservative. It represents the value of our SOA approach over the cost of alternatives in development terms. We have not included the additional operational savings yet in our metrics. In Standard Life we sometimes debate the size of the saving, but not whether the saving is real. It is growing, the measures are all moving in the right direction. We log and measure through our software Framework and accompanying Infrastructure, so here come the numbers !
To date (August 2004 - March 2009) 227 service consuming apps in production
569 services in the catalog, where a service has to mean something to the business e.g. ‘Provide Customer Information’ is a valid service, while ‘Fetch Parm7 Yabba-Dabba Doo’ is not
Service re-use is consistently running at around 50%
~1.25 million service calls per day,
~ 300 SOA developers
1493 instances of reuse (where a service is used > once)
Multiplied by the cost of developing a typical bespoke service means £26 million sterling / nearly $40 million dollars
Or 2500 Honda Civics, or 200,000 fruit-based MP3 player-pods...
Sandy: Can you tell us how your SOA deployment has evolved over time?
Russell: We have been actively committed to SOA for 10 years. We started by getting the governance model, technology patterns, Software Framework, roles & responsibilities clear. We then began our work with some simple, but popular, services to illustrate the benefits of the approach and secure advocation and support from colleagues in Development and Business areas. The governance model has remained consistent throughout, so the costs to run our SOA remain fairly constant while the throughput and traffic has grown strongly. This offers exceptional efficiency gearing across our work. We now have an engaged community of some 300 developers who are very supportive of the overall governance and supporting patterns.
Sandy: What recommendations would you have to companies just starting their implementation of SOA?
Russell: In summary, smart SOA is working ! If you have already started your SOA journey, stick with it. If you have not started, start small with some services you know will get used, they don’t have to be the holy grail, think of the high volume traffic. Adopt a rigorous approach with strong SOA leadership and robust technology patterns. Measure as much as you can and report business value to your sponsor, not architectural purity. Report those measures in terms that your business will appreciate. Celebrate success ! Choose your technology partner carefully. And be clear on your governance model, roles and responsibilities throughout.
Sandy: What do you see in the future for Std. Life in terms of its involvement with SOA?
Russell: Smart SOA is working. We are committed to it. It has been a great success for us in the UK and we can now look to share the approach in our other markets.
Russell, what a great SOA success story and so happy to have you here at IMPACT! Thanks.[Read More]
Audi's success story is a highlight of our Day 2 keynote and Armin Buttner, CTO of Audi AG graciously agreed to be interviewed for this blog. I love their route 2015 strategy featured in the keynote and here Armin succinctly summarizes the highilights of their SOA journey and how Smart Soa helped Audi align business and IT
There is the new Audi Spyder next to the STAGE! WOW!
Sandy: How does SOA help differentiate you within your industry?Armin: SOA allows Audi to deliver solutions to our customers much quicker. We can do our IT projects quicker and with higher quality.
Sandy: What are the top things you are hoping to learn by attending Impact?Armin: I am looking forward to learning more information on the SOA roadmap and how it will influence our IT strategy and projects.
Sandy: What are the top 3 things about your SOA approach - lessons learned - that you would like to share?Armin: First, companies need to generate their SOA strategy across the company. The second is governance…it is not possible to do company-wide SOA without governance. The third lesson is that you need to build the skills internal to your organization. And I have an important fourth lessons learned – have a strong partner with experience to help you.
Sandy: How did you go about building SOA expertise/skills within your organization?Armin: Pilot projects are key to learning SOA and getting the experience and skills inside your organization.
Sandy: How did you sell your investment in your SOA journey to your CFO or CEO?Armin: SOA helps Audi get our products to market faster. I had to make sure that the CFO and CEO understood the business value. We have so many new products and our competitive advantage it so be faster to go to market. I needed to get early commitment from the CFO and CEO to make sure that our long term approach was successful.
Sandy: What is your favorite Audi car to drive? Armin: A5, however in the summertime it is a convertible TT
Armin, thank you so much for speaking at IMPACT and taking time to share these insights!!!
Folks, give it up for Audi at IBM IMPACT, a great customer with a fantastic story! Don't forget to follow us on @sandy_carter for live feed from Vegas![Read More]
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Social Media Guru at IMPACT 2009!
I got to know Jeremiah at a Social Media thought leadership event in the Valley. He is truly a leader and visionary in this space. I had the pleasure of interviewing Jeremiah and wanted to share what he has planned for IMPACT 2009!
Sandy: How has the economic downturn changed the way people leverage social networkingJeremiah: Our Technographics Research shows an increase in adoption of social tools from 2007-2008, in fact some pretty large jumps in behaviors. Basic common sense and logic tells us that social media usage for consumers will go up during a recession. Why? People will want to connect with others during crises, build personal brands, learn new skills by reading blogs. Also those who are in between jobs will have more time and certainly need to connect with others to find new job opportunities. Furthermore, we’ve found that 53% of marketers have decided to increase their social media spend during a recession on social, however it’s important to note we’re not talking about sizable budget amounts, these are still small potato budgets –all things considered.
Sandy: Is social media superficial branding, or does it truly change the company?Jeremiah: Sadly, many companies are slapping social features on their corporate websites or launching blogs –yet they are not walking the talk. Many brands don’t truly live an open an transparent workstyle, and as a result, customers see right through it. This research is telling, corporate blogs aren't trusted by consumers.
Sandy: What is the biggest finding from the many interviews you’ve done with corporate social media teams, what’s the one trend you’re finding? Jeremiah: Many companies are starting to get organized and are appointing key roles, such as the social media strategist and a handful of community managers. These specific roles, while often perform other traditional marketing tasks, are key to delivering true social media programs to the market. Why? Like all business programs, internal champions are still needed for success –especially new mediums
Sandy: On a lighter note, what's your take on the Ashton Kutcher @aplusk and CNN @cnnbrk race to 1 million followers?Jeremiah: While silly and trivial, this is a true milestone that Twitter and other social tools are about to go mainstream with media coverage. This however, doesn’t suggest they are mainstream tools, as they don’t have mainstream adoption.
Sandy: How do you feel about celebrities using Twitter? Oprah has 92,000 followers before she ever posted 1 tweet, are celebrities changing the way Twitter is being used and any lessons to be learnt by companies?Jeremiah: Expect celebrities to monetize this microblogging tool far faster than Twitter themselves. They will extend this tool to help their sponsors reach new audiences, pimp their own shows and content, and use it to broadcast content. Most celebrities won’t understand the true dialog opportunities and will use it like their other tools –broadcast. As a result, early adopters of Twitter will move on, and create a new community that hasn’t become saturated.
Sandy: You will be at IBM IMPACT in Vegas next month talking about the importance of social networking for today's commerce opportunities. Would love to get a sneak preview on this session.Jeremiah: Social Network adoption is one of the highest participated social activities by consumers –as a result, brands want to be there. In my session we’ll talk about what works, and what doesn’t. I’ll have some practical examples and best practices, and will make it interactive. I hope folks show up, and Tweeting is certainly encouraged!
Gang, come and see us at IMPACT. We have some great social media adventures planned like blogger box seats, Paint your Facebook, and more! Sign Up Here!
P.S. As everyone knows, Jeremiah's puppy is famous and no blog would be complete without a picture![Read More]