Quick, name a company that produces a server that you can put in the trunk of a Class A rental car that has the processor, planar, case, operating system, and middleware, and pubs all made by the same company. It isn't just one server, it is a entire product line, but it is just one company. There may have been others a few years ago, but where did they all go?
As a company, I wish IBM made more noise about this. I'm really not sure how many people know about this. We have advocates out there making noise for sure, but there are a new generation of IT we're missing. So does it make a difference?
I feel it really does. The engineer that designs the case is on a call with the human factors person that ensures the service people will be able to safely work on it. The team that writes the publications (including Redbooks) can call the person who created the I/O chip, and ask a question. The processor team works with the compiler team to provide ultimate performance. The operating system person can contact the middleware specialist to let them know about a new operating system tweak. We don't need a sticker on the front to let people know what is inside. It is all IBM. From a quality point of view, would you rather have a system created by a bunch of companies then assembled by another to be boxed and a logo put on by yet another?
I think it is a big deal. I've walked the halls where these systems are crafted and see how they can pull in the knowledge and resource they need to move ahead with a single instant message. No DOUs, confidentiality agreements, or legal teams required.