Looking back at 2012, we created a few rather large publications. But for a generation raised on youtube, will they really sit down and read 790 pages? There is still a market for detailed publications, but the sweet spot tends to be around 250-350 pages. After that, information inside a publication can start to fall between the pages, and gets lost. So, in plan for 2013 the plan is for classic Redbooks and light weight offerings and different content types, such as this blog. We're doing videos, and we will be producing product guides and solution guides to help sales-oriented folks get value from our content.
How big does a book need to be?