So in Retail, as with any business, it's all about information. A lot of customers ask me about "data trust", "data integrity" and a host of other issues with their data. Let me give you some examples of what people tell me.
- I pull inventory reports so that I know what I have and where is it. Pulling reports from different systems gives me different answers. Which one do I trust?- I get 3 entries of the same customer because some sales representative mistyped his last name and called him "mike" in one system and called him "michael" in another. Is there a way for me to fix these issues?- 100 what? Item A is sold by ounce and by milliliter. How can the system help me understand my data in context?- Customer put in a partial address and it is not the same quality of data needed for our other systems. How can I enrich the data?- In order for me to print out my financial reports, all the data from my stores need to come in. Is there a way for me to speed this process?
IBM has a product called IBM Information Server that helps you solve these issues. Here's a funny movie that talks a little about the product.
Master data management in Retail