- Number of visitors, conversion rates and average order size, these are the basic KPIs but there are more
- Always Offer a Guest Checkout Options
- Optimize the search results page and product detail pages of your most searched terms
- Be Transparent with Shipping Costs
- Look for full featured payment gateways that provide reporting, fraud management, reconciliation, range of methods and internationalization
- Plan for Failures of Hardware, Software and Vendors
- Provide easy to understand Error Messages to Shoppers
- Think how to serve customers who are more comfortable in another language
- Mobile isn't an add-on, have a web, mobile web and mobile device solution
- Make Product Videos
- "Sense and Respond" to improve your Ecommerce Site
- Buy Vendors’ Overstock and/or expand through inventory that exists outside your 4 walls
- Ask for Customers’ Birthdays and other data that can be used for personalization
- Encourage Customer Contact and Feedback
- Ask More of Manufacturers and Suppliers
- No search result page should get ‘No Results’
- Monitor Customer Feedback on multiple channels
- Avoid a difficult Checkout Process
- Never Let your Ecommerce Site Look Old
- Send Thank You to New, Loyal Shoppers
- Personalize the Post shopping Experience
- Focus on Profits through search results and targeted product recommendations
- Analyze Conversion Rates by Country
- Focus on Retaining Existing Customers
- Sync your message, product, promotions, price and order information across all channels
- Demonstrate your Products
- Implement Robust Social Media Tracking Experiment
- Plan for Growth
- Abandonment Is Part of the Buying Process
- Use Post action Videos
- Make your content easily social sharable
- Leverage your ‘More Information’ Pages
- Continually Update your Product Descriptions
- Invest in Large, Quality Images and enriched content
- Provide cross channel fulfillment
- Shopping Cart Abandonment Emails Generate High ROI
- Design with the ability to quickly deploy microsites
- Optimize the website for rapid new product introduction and marketing campaigns
- A/B/N test your way to success
- Personalize your home page, landing pages, search results to checkout and everything in-between
- Get customers to spend more through promotion proximity and personalized product recommendations
- 90% of users use search to find product, optimize it!
- Keep the customer informed across the entire process and order status
- Use search engine tools to understand how optimized your SEO is
- Use pricing modeling tools with historical data to understand the effect of your pricing strategy is on KPIs
- Offer the ability to easily buy the item in a subscription, recurring order and in mass quantities
- Don't mess around with security
- Use customer experience technology to understand behavior and hard to catch experience errors
- Understand how, where and when your traffic is coming from
- Read/skim the eCommerce newsletters every morning
- There's a direct connection between site performance and sales
Have an external eCommerce API strategy to bet on the future
Pragmatic viewpoints of Open Computing
AlbertTWong 120000HPW1 Tags:  ecommerce seo master-data-management fraud fulfillment pim smarter-commerce catalog analytics marketing kpi enrichment websphere-commerce 449 Visits
Rate your own software organization (or to figure out what you're getting into at the company you're interviewing at)
Here's what I feel about software team and how I interview if this is a company I want to work for. I can tell you right now that most companies I know of (Fortune 1000), don't meet up to this. The only place I know that score 12? Startups.....
Have you ever heard of SEMA? It's a fairly esoteric system for measuring how good a software team is. No, wait! Don't follow that link! It will take you about six years just to understand that stuff. So I've come up with my own, highly irresponsible, sloppy test to rate the quality of a software team. The great part about it is that it takes about 3 minutes. With all the time you save, you can go to medical school.
The neat thing about The Joel Test is that it's easy to get a quick yes or no to each question. You don't have to figure out lines-of-code-per-day or average-bugs-per-inflection-point. Give your team 1 point for each "yes" answer. The bummer about The Joel Test is that you really shouldn't use it to make sure that your nuclear power plant software is safe.
A score of 12 is perfect, 11 is tolerable, but 10 or lower and you've got serious problems. The truth is that most software organizations are running with a score of 2 or 3, and they need serious help, because companies like Microsoft run at 12 full-time.
Of course, these are not the only factors that determine success or failure: in particular, if you have a great software team working on a product that nobody wants, well, people aren't going to want it. And it's possible to imagine a team of "gunslingers" that doesn't do any of this stuff that still manages to produce incredible software that changes the world. But, all else being equal, if you get these 12 things right, you'll have a disciplined team that can consistently deliver.Read the whole post at http://www.joelonsoftware.com/articles/fog0000000043.html
A link that has a good list of best practices for WID development.
This best practice information will help you work more effectively with WebSphere Integration Developer.
I've been busy lately working on my new startup to address the public and private Cloud Computing markets. Here's the details behind my startup.
How does it work?
Our goal is to configure the IBM Software to meet 90%+ of the typical requirements that customers have of IBM Software. Using best practices provided by the product InfoCenters, along with Redbooks, White Papers and IBM DeveloperWorks articles, Appliance Foundry has distilled them in a pre-installed, pre-configured IBM Software appliances. Appliance Foundry has appliances for the following IBM Software products:
* IBM WebSphere Application Server Network Deployment
Appliance Foundry is a registered IBM Business Partner and can be reached at http://appliancefoundry.com
I was talking to T-Rob (who I think is the lead of IBM WebSphere MQ Security Practice @ IBM, is one of the experts in the field of WebSphere MQ) and I asked him what are his "must haves" for day to day operational care and feeding of WebSphere MQ he gave me the following list. IMHO, it's a pretty darn good list and should be listed as a best practice to have these installed for every single WMQ installation.
My "must haves" include
AlbertTWong 120000HPW1 1,819 Visits
Amnesty International has installed a new anti-domestic-abuse ad fixture in Hamburg, Germany which is equal parts clever and shocking: when you look at the photo, it's a smiling couple; when you look away, it's a dude punchin' a lady.
The billboard works by scanning its proximity with an eye-tracking camera, which triggers an image switch on the display panel when it senses someone looking at it. The change only occurs after a brief delay, so that observers understand what's going on, and get the message.
It's a fantastically effective concept, and a brilliant use of technology.
via Anti-Abuse Bus Stop Ad Only Batters Women When Nobody's Looking - Bus stop domestic violence ad - Gizmodo.[Read More]
Have you ever noticed that no matter which Best Buy you go into, you end up seeing the same people working there? That's because there are seven types of people that work at every single Best Buy, with no exceptions.
A little known fact about me is that I worked at Best Buy for a couple of years in high school before getting fired for badly, badly abusing the employee discount system. But while there I learned a lot about the types of people that work in such an establishment, and I've noticed the same people in other Best Buys that I've been to since. So here are my list of the seven types of people you'll find there, from a former employee's perspective.
Next time you go to Best Buy, be on the lookout. I promise you'll see at least a couple of these characters.
via The Seven Types of Employees You Meet at Best Buy.[Read More]
Tivoli Unified Process - IBM® Tivoli® Unified Process (ITUP) is a Web-based tool that provides detailed documentation of service management processes based on industry best practices, including the recently released ITIL® V3 best practices. ITUP enables organizations to significantly improve IT efficiency and effectiveness by enabling users to easily understand processes, the relationships between processes, and the roles and tools involved in an efficient process implementation. ITUP represents the collective experience of IBM experts based on thousands of customer engagements. With more than 17,000 registered users, ITUP is a leading source of service management information.
Web-based documentation at http://alberttwong.com/wp-content/uploads/2008/11/IBM_Tivol_ Unified_Process_7.1.4/
Download the process at http://www-01.ibm.com/software/tivoli/governance/servicemanagement/itup/tool.html
Flash demo at http://www-01.ibm.com/software/tivoli/library/demos/itup.html
Rational Unified Process - IBM Rational Unified Process® (RUP®) is a comprehensive process framework that provides industry-tested practices for software and systems delivery and implementation and for effective project management. It is one of many processes contained within the Rational Process Library, which offers best practices guidance suited to your particular development or project need. If you'd like a free poster, you can sign up for them at http://www.ibm.com/developerworks/offers/rupposter/
Here is a sample of a RUP project - http://alberttwong.com/wp-content/uploads/2008/11/RUP/SmallProjects/
On today's date in 1973, a small supermarket in Troy Ohio became the testing grounds for the world's first commercial bar code scanner. At 8:01 am, Sharon Buchanan scanned a 10-pack of Wrigley's Juicy Fruit gum and changed retail forever.
via Happy 35th Birthday Bar Code - Bar code 35th birthday - Gizmodo.[Read More]
AlbertTWong 120000HPW1 1,961 Visits
Your time at IBM may have been an unforgettable joy, a roller coaster ride, or an uncomfortable journey. Most likely it was a bit of all three. Opinions about the IBM working experience are varied, but never bashful. For many people their time at IBM was a blessing, but they are now bitter about the way things are playing out and wonder what to do next.
It is upsetting for a lot of people to see IBM let go of thousands upon thousands of loyal employees, while at the same time reporting good profits. Also disheartening are reports of IBM’s expansion plans in other areas. There will be many opportunities in these locations, but mostly for newer ( i.e., less expensive ) hires.
If you have already been RA’d, or if you are on the bench waiting for the other shoe to drop, your feelings about the situation do not matter in the IBM scheme. There is little you can do to stay with the company. Accept the situation, take a deep breath and become proactive about searching for new job opportunities. Move on and leave IBM in the past.
Even if you feel temporarily safe from the most recent round of cuts you should not become too complacent. Especially if you are in a non customer-facing role. The prudent thing is to reflect on your future prospects outside of IBM.
via HIRE PASSAGE.[Read More]
AlbertTWong 120000HPW1 1,223 Visits
I don't have a PhD (permanent head damage) degree but I can appreciate the humor. http://www.phdcomics.com/comics/archive.php?comicid=1168
AlbertTWong 120000HPW1 964 Visits
Okay guys.. I'm blue through and through so don't take this the wrong way. Check out this video. It's super funny.
AlbertTWong 120000HPW1 1,114 Visits
QR codes are all over japan. It's a easy for retailers and people to exchange or pass information (text, url, contact) from company/individual to a phone via a graphic. Check it out, it's beginning to get hot in other parts of the world. In the meantime, here's my contact information as a QR code. Take a picture of the graphic with "barcodes" application on iphone to automatically import my contact info into your phone.
----A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes. Moreover, most current Japanese mobile phones can read this code with their camera.
AlbertTWong 120000HPW1 1,064 Visits