So the CEO is glaring at his white-board, or rather, white-wall ever since he had an entire wall converted to white-board surface - and its border-to-border scribblings, ad-hoc graphics and spider-web of interconnected projects. He wonders when these things will finally fall "under control".
He chats at board meetings, his various coffee-klatches and among his business acquaintances, peers and lieutenants. He has dreams. Big ones. Who doesn't? But we know that a corporate dreamer is no different than the several kids lying in the grass staring at the clouds or stars, their craniums barely touching one another as their bodies are configured in a pinwheel. They dream of what those clouds look like, or what it might feel to fly among the galaxies in a starship. If only they had the power to fly. The power to reach lightspeed.
But in a lot of ways, they already can. Research has shown, in various ways, that the "speed of thought" in the human brain requires countless millions of signals in any given fraction of a second. The permutations of thought-pathways are themselves mind-boggling, and yet all of this takes place rather seamlessly and instantaneously. People think just as quickly at the supermarket as they do in their homes or when driving. Martial artists don't particularly think faster, but have trained their reflexes to second-guess their brain's immediate intentions. What does all this mean?
One could assert that the human brain is already processing data far faster than mere electronics could possibly accomplish, meaning that the human brain actually thinks, on the aggregate, faster and with more directed power than the speed of light itself. Okay, that's pretty heavy, but think about those kids wondering if they could travel at the speed of light or beyond, when the mere act of dreaming has already taken them there?
How to capture this speed-of-thought capacity? When analysts stand up their uber-powered environment, they want to query their data, receive a response, formulate a ripost and fire it back again, as fast as they are able to think. Well, what machine could adequately keep up with the human brain? Not that it's directly bound to the brain or anything, but we know that if an analyst has to wait for ten minutes, or an hour, for a return-on-query, that their thought processes are not willing to keep themselves on hold for that long. The human brain moves on, and has formulated many more questions even before the machine returns the first one. Underpowered technology like this cannot serve analytics in any significant capacity.
Now let's go back in time to NASD (securities regulatory agency for NASDAQ), which in 2006 had a processing day that exceeded 28 hours. That's right, they would start a new processing day before the prior one finished, and they would catch up on the weekends. No matter how the CEO rearranged his thoughts or white-board priorities, it would not change the primary problem: a lack of capacity. They installed a Netezza machine and recharacterized their workload on it, effectively reducing their processing day to less than 2 hours. Simpler processes. More accurate answers - and some answers that had been unavailable before. Capacity in hand, the business forces saw an opportunity arise that would have been impossible without this capacity, and so NASD merged with NYSE's counterpart to form FINRA. This is not to say that Netezza was solely and completely responsible for the merger, but definitely played into the ability (or lack thereof) to make decisions toward this goal. Face it, without capacity, FINRA would never have seen the light of day.
The CEO doesn't really care about the length of a batch window or SLA compliance. He/She cares about capacity. This would true of any CEO on the planet. Whether it's a hospital, retail chain or head of a consulting firm, they want to capture more business and maintain good service with their current base. This requires capacity and "bandwidth" to do so. That CEO might have the best-laid plans on the planet, but without capacity, he's just a dreamer. Just another dreamer.
Is this what they thought of the CEO of NASD, or any other corporate exec who knows what the answer is, the path to sucess, favor and recognition in the marketplace? Knowing what the answer is, and having no power to fulfill it, well, looks a lot like just-another dreamer. What enabled this dream? Why dream at all if there's no capacity to make it happen?
So an architect gets the PureData/Netezza machine in-house, and handily squares-away that first project. Then another, and another. Unbeknownst to folks at her level, the CEO is happy to erase that first project from the white-board, and the next, and so forth. In reasonably short order, the project work has been assimilated by the time the CEO erases the final piece of the puzzle and steps away from the white board, now an empty canvas.
Then something interesting starts to happen. The "drag" on the CEO's mental cycles has abated, the engines are still firing on all cylinders but there's no overhead - all those outstanding projects - to distract them. Thoughts accelerate into the light-speed zone. A hand reaches for the EXPO dry-erase marker, and like the light-saber jumps into the Jedi's hand on-demand, the marker meets his hand in the air and the ideas start to flow.
He starts to dream.
And now we have a very powerful situation - a dreamer who is actively dreaming, with the power to make the dreams come true. Which is more valuable? The visionary with nothing more than gossamer-thin hopes for a brighter tomorrow? Or the dreamer with the capacity to make dreams come true?
Is a Puredata/Netezza machine a dream machine? Is it what dreams are made of? This might sound a bit surreal, but what other machine has the capacity to respond at the speed-of-thought, the ability to assimiliate - with a little assistance - the dreamer's thought processes? And so like Jackie Chan-in-a-box, it is able to reflexively anticipate the competitors next move. Whether that's the corporate adversary, the competitive company, the market forces or the various risks in every new endeavor - we need a machine that can defend us like a blackbelt, can anticipate like a reflex, and can convert mere analytics into a jump to lightspeed, leaving our competitors in the proverbial dust, stardust tho it may be. How's that for thinking big?