As I have mentioned in several prior posts, I am very interested in how the concepts most often referred to as "Web 2.0" are being used to enable new and interesting user experiences "on the Web". We recently launched an initiative called "Web 2.0 Goes To Work" which focusses on how Web 2.0 based technologies can be used productively today by businesses. As part of this initiative, a new area has been created on developerWorks dedicated to a discussion of this topic. If you visit the page you will also find information about many of the IBM products that enable businesses to deploy a wide range of Web 2.0 based solutions. You might even be a little surprised by how much we have done already in this area.
If you are interested in how you can start to deploy, robust, Web 2.0 based products in your business then you might want to take a look at the Web 2.0 Goes To Work page.