In The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market, Sandy Carter, IBM Vice President (author of The New Language of Business: SOA and Web 2.0, and winner of over 20 Marketing Awards) shares her perspective on next generation marketing techniques that address the complexities of today’s business world. Through a generous retelling of her own success stories, coupled with over 54 customer case studies, you can learn the secrets to becoming a successful global marketer.
We all need to identify innovative marketing strategies that allow us to do more with less. Companies across the spectrum are leveraging Web 2.0 and social media techniques to reach new contacts and market to key influencers. We must incorporate these techniques into go to market efforts moving forward not because it is the cool thing to do, rather because it's the right thing to do. How you go from a whisper to a scream involves using market trends and new technologies to drive better results in a more cost effective way. Some of the techniques discussed are: blogs, wikis, video, online marketing, widgets, twitter, gaming, social media, branding, campaigns, viral marketing, e-mail and web communications. Through the reach of the Internet, the customer --- not the marketer -- is at the center of successful marketing. Customers can opt-in or select the message that most clearly resonates with them, read an interesting blog, watch entertaining viral video, cruise Virtual Worlds and speak through Avatars. What does this mean to us? It means that the previously separate worlds of marketing and communications are merging: Marketing 2.0 is about marketing through communication.
Release date: November, 2008Order from Amazon or Barnes and Noble. Buy direct from IBM Press and save 35% off by entering Coupon Code - IBM2491 - coupon is good through 6/30/2009.