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This week, July 26-30, 2010, I am in Washington DC for the annual [2010 System Storage Technical University]. As with last year, we have joined forces with the System x team. Since we are in Washington DC this time, IBM added a "Federal Track" to focus on government challenges and solutions. So, basically, offering attendees the option to attend three conferences for one low price.
This conference was previously called the "Symposium", but IBM changed the name to "Technical University" to emphasize the technical nature of the conference. No marketing puffery like "Journey to the Private Cloud" here! Instead, this is bona fide technical training, qualifying attendees to count this towards their Continuing Professional Education (CPE).
This conference is designed to help IT professionals make their business and IT infrastructure more dynamic and, in the process, help reduce costs, mitigate risks, and improve service. This technical conference event is geared to IT and Business Managers, Data Center Managers, Project Managers, System Programmers, Server and Storage Administrators, Database Administrators, Business Continuity and Capacity Planners, IBM Business Partners and other IT Professionals. This week will offer over 300 different sessions and hands-on labs, certification exams, and a Solutions Center.For those who want a quick stroll through memory lane, here are my posts from past events:
In keeping up with IBM's leadership in Social Media, IBM Systems Lab Services and Training team running this event have their own [Facebook Fan Page] and [blog]. IBM Technical University has a Twitter account [@ibmtechconfs], and hashtag #ibmtechu. You can also follow me on Twitter [@az990tony].
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Can you believe it has been five years since I started blogging?
(If you absolutely abhor the navel-gazing associated with blog
Back in July 2005, IBM decided to merge together two brands, IBM eServer and IBM TotalStorage, into a single all-encompassing "IBM Systems" brand. Thus TotalStorage brand became the "IBM System Storage" product line of the "IBM Systems" brand. The next six months was spent renaming some (not all) of the products. The following January, I was named the Marketing Strategist for this new product line, with the mission to help promote the new naming convention.
We looked at possibly doing a regularly-scheduled podcast, but nobody back then, including myself, were familar with audio editing tools. Instead, we chose a blog. Most blogs at IBM are internal, safely hidden behind the firewall, accessible only to IBM employees. I wanted mine to be different, to be accessible to the public, clients, prospects, IBM Business Partners, and yes, even those working for IBM's various competitors. One thing I like about blogs is that if you have a typo, or make a mistake, you can go back and correct it after it has posted.
Marketing through social media is quite different than traditional marketing techniques. Management was supportive, but legal wanted to review and approval everything I wrote before I posted it onto my blog. Official IBM Press Releases, for example, go through a dozen reviews before they are finally made public. I refused. This kind of review and approval would ruin the blogging process.
Fortunately, this blog was not my first attempt at technical writing. Our legal counsel reviewed my past trip reports from various conferences, and decided to let me blog without review. Occasionally, someone will reivew my blog once already posted, and ask me to make some corrections. It reminds me of my favorite saying used heavily within IBM:
It is easier to get forgiveness than permission.
Despite these delays, we managed to launch this blog in September 2006, just in time to celebrate the 50th anniversary of disk systems. IBM introduced the industry's first commercial disk system on September 13, 1956.
Over the years, this blog has helped sales reps and IBM Business Partners close deals, and address the FUD their prospects heard from competition. I have helped my readers get in touch with the right people within IBM. And, I have "sent the elevator back down", helping other IBMers launch their own blogs, including [Barry Whyte], [Elisabeth Stahl], and [Anthony Vandewerdt].
Today, bloggers have a profound impact on the world. Not everyone has a positive view on this. Bloggers and other users of social media have been seen as whistle-blowers for fraudulent corporations, as activists against corrupt governments and dictators, and as subject matter experts and fact checkers referenced during television and radio newscasts. In a recent movie, one of the major characters was a trouble-making blogger, and another character describes his blogging as nothing more than "graffiti with punctuation."
I want to thank all of my readers for making this the #1 most influential blog on IBM DeveloperWorks in 2011! This blog has been [published in a series of books], Inside System Storage Volume I and Volume II. And yes, before you all ask in the comments below, I am actively working on Volume III.
For a bit of nostalgia, I invite you to read my first 21 blog posts that I posted back in [September 2006].
I started attending the Arizona International Film Festival eight years ago. I took a week off work to see the films, and came back to tell people how enjoyable it was to just sit and watch thirty movies. "Dirty movies?" they would ask. "No, not dirty, thirty!" To avoid further confusion, I quickly switched to saying "I spent the week watching 25 to 35 independent films."
A few weeks ago, the Arizona International Film Festival notified me that my 2007 System Storage video has been recognized for a technical award under the category of "Innovative use of Technology for Animated Short Film." I will receive the award in person this evening, April 1, at the opening ceremony, which starts at 6:00pm, at the [Fox Theater] in downtown Tucson, Arizona.
As is the case with the Oscars and Grammies, technical awards are handed out in smaller ceremonies in advance of the primary award ceremony that recognizes the best actors, directors and films, which will be held April 9.
The backstory of my entry is pretty amusing. Back in 2007, I was asked to run a [Product Launch in Second Life], a virtual world environment. If you are not familiar with [Second Life], think [World of Warcraft] for business executives.
In this virtual world, avatars representing IBM executives and marketing managers would present our latest products to avatars of the IBM Business Partners, Industry Analysts and the Press. A short "highlights" video that stitched together bits and pieces of the 90-minute event was used by executives at conferences and road shows. I submitted this shortened version to the Airzona International Film Festival back in 2008, so I am glad the judges had finally gotten around to review it. Here it is uploaded as a [YouTube video]:
During the event, I captured the real-time video from my laptop screen using a tool called [FRAPS]. I also had some of my colleagues capture video from different angles in case we needed these in post-production. The technique of capturing computer-generated 3D video from a computer screen is known as Machinima.
I was in Bogota Columbia that week teaching a Top Gun class. I got to the IBM building only to discover the firewall would not let me get through to the Second Life website, so I took a taxi back to the hotel and ran the event from their business center. Then the unthinkable happened, and I got to experience [Columbia's worst power outage in 22 years], in which 98 percent of the country lost power. Luckily, I had enough battery charge on my laptop and was still connected to the Internet to continue with the rest of the event.
Voice-over-IP but it did not have that feature back then. The other $91 was for virtual items in Second Life. I learned how to make virtual objects and use the GNU Image Manipulation Program [GIMP] to create avatar clothing, giveaway items, and demo equipment.
Instead of hiring voice actors, I had IBMers Andy Monshaw, Eric Buckley, Funda Eceral, David Tareen, and Kristie Bell all provide their voice talents directly.
I asked the coordinator of the film festival if there was going to be a &quot;practice session&quot; for the technical award ceremony. She laughed, and said basically that I would just be walking across the stage, receive the award in my left hand as I shook hands with my right, and then turn slightly clockwise to pose while my picture is taken. If I had ever gotten a diploma from high school or college, she said, then I already knew what to expect. "Don't worry," she assured me, "you won't have to give a speech!"
(In lieu of a speech, I would like to thank Christine Heinisch, my video editor, and Katrina Smith, my cinematographer. I could not have won this technical award without their assistance.)
After the ceremony tonight, the film festival (celebrating its 20th anniversary this year) will kick off with the first of 110 films called "Journey from Zanskar", a 90-minute documentary directed by Frederick Marx and narrated by Richard Gere, starting at 8:00pm. The Arizona International Film Festival will continue through April 20, with films being shown on the evenings and weekends so that I won't have to take time off from work.
If you are in the Tucson area, come out and join me tonight at the Fox Theater!
(Update: Yes, this was an April Fools joke! I did not win any awards for this video. I apologize to my friends and family who showed up to see me receive the award that I didn't get.)
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Well, I'm back from my adventure. For those who did not follow my tweets, here is a quick recap. Not counting the day we flew from Tucson to Minneapolis, or the day we flew from Memphis back to Tucson, Mo and I spent nine days on the road, covering 1549 miles, or roughly two thirds of the Mississippi River.
Well, now I have a lot of unread emails and blogs to get through! My next trip is the [IBM System Storage Technical University] in Washington DC, July 26-30.
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Recently, I spoke with Jarrett Potts, my long-time friend and former IBM colleague, who now works as Director of Strategic Marketing over at STORServer. If you have never heard of STORServer, it is a company that makes purpose-built backup appliances.
What is a Backup Appliance? It is an integrated solution of hardware and software that serves a single purpose: backup and recovery. STORServer Enterprise Backup Appliance (EBA) combines IBM's high-end x86 M4 server, IBM disk and tape storage, and IBM Tivoli Storage Manager (TSM) backup software.
(Fun Fact: The 2012 IBM year-end financial results were announced last month. IBM not only continues its #1 lead in servers overall, but has the #1 marketshare for high-end x86 servers, market-leading disk and tape storage hardware, and market leading backup software.)
To determine the appropriate size of your backup appliance, the folks at STORServer help you every step of the way. They figure out the number of TB you will backup every day, and even help configure all of the TSM server parameters to achieve the policies that make the most sense for your organization.
The appliance can backup every type of data, from databases and Virtual Machines (VMs) to documents, spreadsheets, and other unstructured data.
Are you then left with a solution too complicated to run yourself? No. The STORServer Console is an easy-to-use GUI for ongoing monitoring and maintenance. Plus, your friends at STORServer are only a phone call away in case you have any questions.
(FTC Disclosure: I work for IBM, and STORSever is an approved IBM Business Partner that uses IBM hardware and software to build their solution. I have no financial interest in STORServer, and was not paid by STORServer to mention their company or products on my blog. This post may be considered a celebrity endorsement of STORServer and its Enterprise Backup Appliances.)
Perhaps my readers feel that I am a bit biased in describing a TSM-based solution, and you want a second opinion. No worries, I understand. In the latest 165-page [2012 DCIG Backup Appliance Buyer's Guide], the STORServer models ranked very high. Here is an excerpt:
"Nowhere is this demand for purpose built appliances more evident than in the rise of purpose built backup appliances (PBBAs) over the last few years and their anticipated growth rate going forward. A recent market analysis performed by IDC found that worldwide PBBA revenue totaled $2.4 billion in 2011 which was a 42.4 percent increase over the prior year.
The STORServer is ideal for small and medium-sized business (SMB), but can scale quite large to handle business growth. If you are currently unhappy with your current backup environment, and feel now is the time to look around for a better way of taking backups, you won't go wrong choosing a solution based on IBM's market-leading server and storage hardware with Tivoli Storage Manager software.