Continuing my coverage of the [Data Center 2010 conference], Tuesday afternoon I presented "Choosing the Right Storage for your Server Virtualization". In 2008 and 2009, I attended this conference as a blogger only, but this time I was also a presenter.
Here are my charts on SlideShare.net:
Choosing the Right Storage for your Server Virtualization Environment
View more presentations from Tony Pearson.
I am thankful I had a great turn-out, with nearly every seat taken.
IBM had its big launch yesterday of the [IBM Storwize V7000 midrange disk system], and already some have discussed IBM's choice of the name. Fellow blogger Stephen Foskett has an excellent post titled [IBM’s Storwize V7000: 100% SVC; 0% Storwize]. On The Register, Chris Mellor writes [IBM's Midrange Storage Blast - Storwize. But Without Compression]. In his latest [Friday Rant], fellow blogger Chuck Hollis (EMC) feels "the new name is cool, if a bit misleading."
If you think this is the first time a company like IBM has pulled shenanigans with product names like this, think again. Here are a few posts that might refresh your memory:
But what about acquisitions? When [IBM acquired Lotus Development Corporation], it kept the "Lotus" brand. New products that fit the "collaboration" function were put under the Lotus brand. I think most people can accept this approach.
But have we ever seen an existing product renamed to an acquired name?
In my post January 2009 post [Congratulations to Ken on your QCC Milestone], I mentioned that my colleague Ken Hannigan worked on an internal project initially called "Workstation Data Save Facility" (WDSF) which was changed to "Data Facility Distributed Storage Manager" (DFDSM), then renamed to "ADSTAR Distributed Storage Manager" (ADSM), and finally renamed to the name it has today: IBM Tivoli Storage Manager (TSM).
Readers reminded me that [IBM acquired Tivoli Systems, Inc.] in 1996, so TSM could not have been an internally developed product. Ha! Wrong! Let's take a quick history lesson on how this came about:
I participated in five months of painful meetings to figure out what to name our new inte
However, the new IBM Storwize V7000 midrange product had nothing in common with the appliances acquired from Storwize, the company, so to avoid confusion, the latter products were renamed to [IBM Real-time Compression]. Fellow blogger Steven Kenniston, the Storage Alchemist from Storwize fame now part of IBM from the acquisition, gives his perspective on this in his post [Storwize – What is in a Name, Really?]. While I am often critical of the names and terms IBM uses, I have to say this last set of naming decisions makes a lot of sense to me and I support it wholeheartedly.
To learn more about the IBM Storwize V7000 midrange disk system, watch the latest videos on the IBM Virtual Briefing Center (VBC). We have a [short summary version for CFO executives] as well as a [longer version for IT technical professionals].
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Well, it's Thursday, and today IBM is having a major launch for storage. We have lots of exciting announcements today, so here is the major highlights:
These are just a subset of today's announcements. To see the rest, read [What's New].