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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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Clod Barrera is an IBM Distinguished Engineer and Chief Technical Strategist for IBM System Storage. He predicts that by 2015, 10 percent of the servers and storage purchases, as well as 25 percent of the network gear purchases, will be related to Cloud deployments. Cloud Storage is expected to grow at a compound annual growth rate (CAGR) of 32 percent through 2015, compared to only 3.8 percent growth for non-Cloud storage.
Cloud Computing is allowing companies to rethink their IT infrastructure, and reinvent their business. Clod presented an interesting chart on the "Taxonomy" of storage in Cloud environments. On the left he had examples of Storage that was part of a Cloud Compute application. On the right he had storage that was accessed directly through protocols or APIs. Under each he had several examples for transactional data, stream data, backups and archives.
Clod feels the only difference between Private and Public clouds is a matter of ownership. In private clouds, these are owned by the company that uses them via their private Intranet network. Public clouds are owned by Cloud Service providers and are accessed over the public Internet. Clod presented IBM's strategy to deliver Cloud at five levels:
Private Cloud: on-site equipment, behind company firewall, managed by IT staff
Managed Private Cloud: on-site equipment, behind company firewall, managed by IBM or other Cloud Service provider
Hosted Private Cloud: dedicated, off-premises equipment, located and managed by IBM or other Cloud Service Provider, and access through VPN
Shared Cloud Services: shared, off-premises equipment, located at IBM or other Cloud Service Provider, managed by IBM or Cloud Service provider, and access through VPN. The facility is intended for enterprises only, on a contractual basis, and will be auditable for compliance to government regulations, etc.
Public Cloud: shared, off-premises equipment, located and managed by IBM or other Cloud Service provider, targeted to offer cloud compute and storage resources, with standardized platforms of operating systems and middleware, for individuals, small and medium sized businesses.
As with storage in traditional data center deployments, storage in clouds will be tiered, with Tier 0 being the fastest tier, to Tier 4 for "deep and cheap" archive storage. IBM SONAS is an example of Cloud-ready storage that can help make these tiers accessible through standard Ethernet protocols. Cloud Service providers will use metering and Service Level Agreements (SLAs) to offer different rates for different tiers of storage in the cloud.
Clod wrapped up his session explaining IBM's Cloud Computing Reference Architecture (CCRA). This is an all-encompassing diagram that shows how all of IBM's hardware, software and services fit into Cloud deployments.
Jim is an IBM Fellow for IBM Systems and Technology Group. There are only 73 IBM Fellows currently working for IBM, and this is the highest honor IBM can bestow on an employee. He has been working with IBM since 1968.
He is tasked with predicting the future of IT, and help drive strategic direction for IBM. Cost pressures, requirements for growth, accelerating innovation and changing business needs help influence this direction.
IBM's approach is to integrate four different "IT building blocks":
Scale-up Systems, like the IBM System Storage DS8000 and TS3500 Tape Library
Resource Pools, such as IBM Storage Pools formed from managed disks by IBM SAN Volume Controller (SVC)
Integrated stacks and appliances, integrated software and hardware stacks, from Storwize V7000 to full rack systems like IBM Smart Analytics Server or CloudBurst.
Mobility of workloads and resources requires unified end-to-end service management. Fortunately, IBM is the #1 leader in IT Service Management solutions.
Jim addressed three myths:
Myth 1: IT Infrastructures will be homogenous.
Jim feels that innovations are happening too rapidly for this to ever happen, and is not a desirable end-goal. Instead, a focus to find the right balance of the IT building blocks might be a better approach.
Myth 2: All of your problems can be solved by replacing everything with product X.
Jim feels that the days of "rip-and-replace" are fading away. As IBM Executive Steve Mills said, "It isn't about the next new thing, but how well new things integrate with established applications and processes."
Myth 3: All IT will move to the Cloud model.
Jim feels a substantial portion of IT will move to the Cloud, but not all of it. There will always be exceptions where the old traditional ways of doing things might be appropriate. Clouds are just one of the many building blocks to choose from.
Jim's focus lately has been finding new ways to take advantage of virtualization concepts. Server, storage and network virtualization are helping address these challenges through four key methods:
Sharing - virtualization that allows a single resource to be used by multiple users. For example, hypervisors allow several guest VM operating systems share common hardware on a single physical server.
Aggregation - virtualization that allows multiple resources to be managed as a single pool. For example, SAN Volume Controller can virtualize the storage of multiple disk arrays and create a single storage pool.
Emulation - virtualization that allows one set of resources to look and feel like a different set of resources. Some hypervisors can emulate different kinds of CPU processors, for example.
Insulation - virtualization that hides the complexity from the end-user application or other higher levels of infrastructure, making it easier to make changes of the underlying managed resources. For example, both SONAS and SAN Volume Controller allow disk capacity to be removed and replaced without disruption to the application.
In today's economy, IT transformation costs must be low enough to yield near-term benefits. The long-term benefits are real, but near-term benefits are needed for projects to get started.
What set's IBM ahead of the pack? Here was Jim's list:
100 Years of Innovation, including being the U.S. Patent leader for the last 18 years in a row
IBM's huge investment in IBM Research, with labs all over the globe
Leadership products in a broad portfolio
Workload-optimized designs with integration from middleware all the way down to underlying hardware
Comprehensive management software for IBM and non-IBM equipment
Clod is an IBM Distinguished Engineer and Chief Technical Strategist for IBM System Storage. His presentation focused on trends and directions in the IT storage industry. Clod started with five workload categories:
To address these unique workload categories, IBM will offer workload-optimized systems. The four drivers on the design for these are performance, efficiency, scalability, and integration. For example, to address performance, companies can adopt Solid-State Drives (SSD). Unfortunately, these are 20 times more expensive dollar-per-GB than spinning disk, and the complexity involved in deciding what data to place on SSD was daunting. IBM solved this with an elegant solution called IBM System Storage Easy Tier, which provides automated data tiering for IBM DS8000, SAN Volume Controller (SVC) and Storwize V7000.
For scalability, IBM has adopted Scale-Out architectures, as seen in the XIV, SVC, and SONAS. SONAS is based on the highly scalable IBM General Parallel File System (GPFS). File systems are like wine, they get better with age. GPFS was introduced 15 years ago, and is more mature than many of the other "scalable file systems" from our competition.
Areal Density advancements on Hard Disk Drives (HDD) are slowing down. During the 1990s, the IT industry enjoyed 60 to 100 percent annual improvement in areal density (bits per square inch). In the 2000s, this dropped to 25 to 40 percent, as engineers are starting to hit various physical limitations.
Storage Efficiency features like compression have been around for a while, but are being deployed in new ways. For example, IBM invented WAN compression needed for Mainframe HASP. WAN compression became industry standard. Then IBM introduced compression on tape, and now compression on tape is an industry standard. ProtecTIER and Information Archive are able to combine compression with data deduplication to store backups and archive copies. Lastly, IBM now offers compression on primary data, through the IBM Real-Time Compression appliance.
For the rest of this decade, IBM predicts that tape will continue to enjoy (at least) 10 times lower dollar-per-GB than the least expensive spinning disk. Disk and Tape share common technologies, so all of the R&D investment for these products apply to both types of storage media.
For integration, IBM is leading the effort to help companies converge their SAN and LAN networks. By 2015, Clod predicts that there will be more FCoE purchased than FCP. IBM is also driving integration between hypervisors and storage virtualization. For example, IBM already supports VMware API for Array Integration (VAAI) in various storage products, including XIV, SVC and Storwize V7000.
Lastly, Clod could not finish a presentation without mentioning Cloud Computing. Cloud storage is expected to grow 32 percent CAGR from year 2010 to 2015. Roughly 10 percent of all servers and storage will be in some type of cloud by 2015.
As is often the case, I am torn between getting short posts out in a timely manner versus spending some more time to improve the length and quality of information, but posted much later. I will spread out the blog posts in consumable amounts throughout the next week or two, to achieve this balance.
Maria Boonie is the IBM Director for IBM Worldwide Training and Technical Conferences. She indicated that there were 1500 attendees this week crossing both the System Storage and System x conferences at this hotel. There are 35 vendors that have sponsored this event, and they will be at the "Solutions Center" being held Monday through Wednesday this week.
She took this opportunity to plug IBM's latest education offerings, including Guaranteed-to-Run implementation classes, and Instructor-Led Online (ILO) technical classes.
Brian Truskowski is IBM General Manager for System Storage and Networking. I used to directly report to him in a previous role, and a few years ago he used to be the IBM CIO that helped with IBM's internal IT transformation.
Brian indicates that the previous approach to growth was to "Just Buy More", but this has some unintended consequences. He argued that companies need to adopt one or more of the following approaches to growth:
Stop storing so much - reduce data footprint using storage efficiency capabilities like data deduplication and compression
Store more with what is already on the floor - improve storage utilization with technologies like storage virtualization and thin provisioning
Move data to the right place - implement automated tiering, such as "Flash & Stash" between Solid-state drives and spinning disk, and/or Information Lifecycle Management (ILM) between disk and tape. Studies at some clients have found over 70 percent of data has not beed touched in the last 90 days
This time of dramatic change is the result of a "perfect storm" of influences, including the rising costs and risks associated with losing data, the increased need to index and search data, the desire for "Business Analytics", and the expectation for 100 percent up-time. This is driving IBM to offer hyper-efficient backup, Continuous Data Availability, and Smart Archive solutions.
The case study of SPRINT is a good example. SPRINT is a Telecommunications provider for cell phone users. They were challenged with 35 percent utilization, 165 storage arrays from six different vendors, and an expected 100 percent increase in their IT maintenance costs. After implementing IBM SAN Volume Controller (SVC) and Tivoli Storage Productivity Center (TPC) to manager 2.9 PB of data, SPRINT increased their utilization to 82 percent, reduced down to 70 storage arrays from only three vendors, and reduced their maintenance costs by 57 percent. Today, SPRINT now manages over 5 PB of data with SVC and TPC, have reduced their power and cooling by 3.5 million KWh, representing $320,000 USD in savings.
Roland Hagan is the IBM Vice President for the System x server platform. He talked about the "IT Conundrum" that represents a vicious cycle of "IT Sprawl", "Untrusted Data" and "Inflexible IT" that seem to feed each other. IBM is trying to change behavior, from thinking and dealing with physical boxes representing servers, storage and network gear, to a more holistic view focused on workloads, shared resource pools, independent scaling, and automated management.
IBM is leading the server marketplace, in part because of clever things IBM is doing, especially in developing the eX5 chipset that surrounds x86 commondity processors, and in part because of actions or decisions the competition have taken:
It doesn't break IBM's heart that Oracle decided to drop software support of their database on Itanium, which focued entirley against HP. Oracle runs on IBM servers better than Oracle/Sun or HP servers today, so it does not impact us, other than IBM has had a lot of people leaving HP to switch over to IBM.
HP has taken on a new CEO and reduced their R&D budget, causing them to be late-to-market on some of their offerings.
Dell continues to focus on the small and medium sized customer, and have not really broken into the "Enterprise".
Newcomer Cisco has some great technology that only seems to be adoptable in "Green Field" situations, as it does not integrate well with existing data center infrastructures.
The combination of ex5 chip-set architecture, Max5 memory expansion capabilities and Virtual Network Interface Cards (NICs), provide for a very VM-aware platform. For those who are not ready to fully adopt an integrated stack like IBM CloudBurst, IBM offers the Tivoli Service Automation software on its own, and a new [IBM BladeCenter Foundation for Cloud] as stepping stones to get there.
There are certainly more attendees here than last year, which reflects either the change in location (Orlando, Florida rather than Washington DC) as well as the economic recovery. I'm looking forward to an excellent week!