I hope all of my American readers had a wonderful Thanksgiving holiday! The day after Thanksgiving is "Black Friday", the unofficial starting data for shopping for upcoming holiday presents and decorations. The Monday after that is now often referred to as "Cyber Monday", where many people purchase items on-line.
I thought this would be good time to promote my book series, Inside System Storage, Volumes I through V. These are available direct from my publisher, [Lulu], or from other on-line retailers.
The old adage "Never judge a book by its cover" often leads technical authors to select bland cover designs. I designed the cover art for the series to have a consistent look, but be unique enough to know each book is different. They all have a beige background with black text, three or four graphics representing the various storage themes du jour, and a color stripe spread diagonally across the spine.
Several readers have asked if there was any rhyme or reason for the color of each spine. One guessed it was based on the [electronic color code] used on resistors to mark their value. When I was getting my college degree in Electrical Engineering, the mnemonic "Better Be Right Or Your Great Big Venture Goes West" helped us remember the sequence: Black, Brown, Red, Orange, Yellow, Green, Blue, Violet, Grey and White.
I can assure everyone I was not that clever. Here, instead, is the story behind each color chosen:
Volume I: Green
Volume II: Orange
Volume III: Purple
However, as the owners dropped out, one to start a family, another to take care of her father after her mother passed away, I started 2009 as the majority owner. The economic recession took its toll. Members were not spending as much of their disposable income of fun and entertainment. We restructured the company, revamped the website, and adopted Purple as our official color. Our event coordinators all wore purple shirts, and carried purple clipboards. Despite this major transformation, I just did not have time to run this company while still working full-time at IBM, so I sold it at year end.
Volume IV: Blue
Volume V: Grey
If you were having trouble getting ideas for gifts this holiday season, hopefully, this post gave you five new ideas for your friends, family, coworkers and clients! They are all available in hardcover, paperback, and eBook (PDF) for viewing on desktops, laptops, tablets or smartphones.
Continuing my coverage of the [IBM Storage Innovation Executive Summit], that occurred May 9 in New York City, this is my sixth in a series of blog posts on this event.
During the break, I talked with some of the other bloggers at this event. From left to right: Stephen Foskett [Pack Rat] blog, Devang Panchigar [StorageNerve], and yours truly, Tony Pearson. (Picture courtesy of Stephen Foskett)
This was by far the most entertaining section of the day! Hand-held devices allowed the audience to vote which answers they liked best.
The marketshare data for external disk systems has been released by IDC for 4Q09. Overall, the market dropped 0.7 percent, comparing 4Q09 versus 4Q08. While EMC was quick to remind everyone that they were able to [maintain their #1 position] in the storage subset of "external disk systems", with the same 23.7 percent marketshare they had back in 4Q08 and revenues that were essentially flat, the real story concerns the shifts in the marketplace for the other major players. IBM grew revenue 9 percent, putting it nearly 5 points of marketshare ahead of HP. HP revenues dropped 7 percent, moving it further behind. Not mentioned in the [IBM Press Release] were NetApp and Dell, neck and neck for fourth place, with NetApp gaining 16.8 percent in revenues, while Dell dropped 13.5 percent. Both NetApp and Dell now have about 8 percent marketshare each. These top five storage vendors represent nearly 70 percent of the marketshare.
Given that HP is IBM's number one competitor, not just in storage but all things IT, this was a major win. Bob Evans from InformationWeek interviews my fifth-line manager, IBM executive Rod Adkins [IBM Claims Hardware Supremacy] where he shares his views and opinions about HP, Oracle-Sun, Cisco and Dell. I'll add my two cents on what's going on:
To learn more about IBM results 4Q09 and full-year 2009, see [Quarterly Earnings].
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