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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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Maria Boonie is the IBM Director for IBM Worldwide Training and Technical Conferences. She indicated that there were 1500 attendees this week crossing both the System Storage and System x conferences at this hotel. There are 35 vendors that have sponsored this event, and they will be at the "Solutions Center" being held Monday through Wednesday this week.
She took this opportunity to plug IBM's latest education offerings, including Guaranteed-to-Run implementation classes, and Instructor-Led Online (ILO) technical classes.
Brian Truskowski is IBM General Manager for System Storage and Networking. I used to directly report to him in a previous role, and a few years ago he used to be the IBM CIO that helped with IBM's internal IT transformation.
Brian indicates that the previous approach to growth was to "Just Buy More", but this has some unintended consequences. He argued that companies need to adopt one or more of the following approaches to growth:
Stop storing so much - reduce data footprint using storage efficiency capabilities like data deduplication and compression
Store more with what is already on the floor - improve storage utilization with technologies like storage virtualization and thin provisioning
Move data to the right place - implement automated tiering, such as "Flash & Stash" between Solid-state drives and spinning disk, and/or Information Lifecycle Management (ILM) between disk and tape. Studies at some clients have found over 70 percent of data has not beed touched in the last 90 days
This time of dramatic change is the result of a "perfect storm" of influences, including the rising costs and risks associated with losing data, the increased need to index and search data, the desire for "Business Analytics", and the expectation for 100 percent up-time. This is driving IBM to offer hyper-efficient backup, Continuous Data Availability, and Smart Archive solutions.
The case study of SPRINT is a good example. SPRINT is a Telecommunications provider for cell phone users. They were challenged with 35 percent utilization, 165 storage arrays from six different vendors, and an expected 100 percent increase in their IT maintenance costs. After implementing IBM SAN Volume Controller (SVC) and Tivoli Storage Productivity Center (TPC) to manager 2.9 PB of data, SPRINT increased their utilization to 82 percent, reduced down to 70 storage arrays from only three vendors, and reduced their maintenance costs by 57 percent. Today, SPRINT now manages over 5 PB of data with SVC and TPC, have reduced their power and cooling by 3.5 million KWh, representing $320,000 USD in savings.
Roland Hagan is the IBM Vice President for the System x server platform. He talked about the "IT Conundrum" that represents a vicious cycle of "IT Sprawl", "Untrusted Data" and "Inflexible IT" that seem to feed each other. IBM is trying to change behavior, from thinking and dealing with physical boxes representing servers, storage and network gear, to a more holistic view focused on workloads, shared resource pools, independent scaling, and automated management.
IBM is leading the server marketplace, in part because of clever things IBM is doing, especially in developing the eX5 chipset that surrounds x86 commondity processors, and in part because of actions or decisions the competition have taken:
It doesn't break IBM's heart that Oracle decided to drop software support of their database on Itanium, which focued entirley against HP. Oracle runs on IBM servers better than Oracle/Sun or HP servers today, so it does not impact us, other than IBM has had a lot of people leaving HP to switch over to IBM.
HP has taken on a new CEO and reduced their R&D budget, causing them to be late-to-market on some of their offerings.
Dell continues to focus on the small and medium sized customer, and have not really broken into the "Enterprise".
Newcomer Cisco has some great technology that only seems to be adoptable in "Green Field" situations, as it does not integrate well with existing data center infrastructures.
The combination of ex5 chip-set architecture, Max5 memory expansion capabilities and Virtual Network Interface Cards (NICs), provide for a very VM-aware platform. For those who are not ready to fully adopt an integrated stack like IBM CloudBurst, IBM offers the Tivoli Service Automation software on its own, and a new [IBM BladeCenter Foundation for Cloud] as stepping stones to get there.
There are certainly more attendees here than last year, which reflects either the change in location (Orlando, Florida rather than Washington DC) as well as the economic recovery. I'm looking forward to an excellent week!