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Guy Kawasaki is hosting a Web Conference next week on The Art of Evangelism.By this he is referring to promoting products and services, rather than the trad
A few years ago, I myself had the official title of "Technical Evangelist" for the IBM System Storageproduct line. I never liked the title, and asked to use something else, but since I was part of ateam of "Technical Evangelists," I had to keep it. A lot of companies were using this as a title,I was told, and everyone knew that it was not a religious reference, but a marketing one.
Sometimes, words do not translate well into other countries or cultures. Four years ago, on theweek of September 11, 2003, I traveled to Kuwait, Qatar and UAE for a business trip to present thelatest on our storage products. On arrival in Kuwait, I had to fill out my "visa application" to enterthe country, and it asked for my "occupation/title" but there were not enough spaces to write "Technical Evangelist" so I just entered "Evangelist".
The two Kuwaitis behind the desk looked it up in their Arabic/English dictionary, discussed it, andweren't sure if they should shoot me, or take me to the back room to video tape my proper be-heading. Our official hostcame over to ask what was the delay, and they showed her the dictionary translation. She asked me,"Why would you put Evangelist as your title?" So, I gave her my business card, and told herthat my full title of Technical Evangelist did not fit in the space provided.
She explained to the two behind the desk that I had misunderstood the question, and misspelled theactual word intended was "Engineer". She showed them the agenda of the IBM Technical Conference I wasspeaking at, and the list of Oil and Construction companies that were attending. They looked upthe new title "Engineer", and agreed the translation was suitable for entry, and that these two words,Evangelist and Engineer, used enough similar letters they could understand how one might misspell one for the other.
Our limo took a small detour to the middle of the desert so that we could burn and bury the ashes of the remainder of my business cards, before arriving to the hotel. All of my powerpoint slides that listed my title were changed to "Technical Engineer". The events themselves went very well,as IT people are the same all over the world, and had no problem setting aside religious or poli When I got back to the United States, I shared my experience with my fellow team-mates, most of whom never leavethe country, and would never have thought this might happen. Management agreed to let us change our titles.That was good for me, as I had to order a new box of business cards anyways. Last year, I became "Manager of Brand Marketing Strategy" of the IBM System Storage product line.Now on business trips I just write "Manager" on the Occupation/Title line. It fits in every form I have ever had to fill, and translates properly into every language.
When I got back to the United States, I shared my experience with my fellow team-mates, most of whom never leavethe country, and would never have thought this might happen. Management agreed to let us change our titles.That was good for me, as I had to order a new box of business cards anyways.
Last year, I became "Manager of Brand Marketing Strategy" of the IBM System Storage product line.Now on business trips I just write "Manager" on the Occupation/Title line. It fits in every form I have ever had to fill, and translates properly into every language.
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Last year, I posted about IBM VP Bob Hoey's three[Training Videos]about selling to the mainframe customer.
Well, his team has done it again. Here are the next three in the series:
Of course, not all of our YouTube videos are this silly. Others are focused on serious topics.Take for example this IBM UK Whiteboard session:
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Several of my IBM colleagues will be attending the "Virtual Worlds 2007" conference today and tomorrow. This conference sold out so quickly that they have already scheduled a second one for October. The focus is on 3-D internet technologies likeSecond Life. Attendance is expected at over 600 people.
IBM is investing heavily in this new concept of v-business. Last year, I was one of only 325 IBMers on Second Life. Now, according to this Better than Life blog entry from Grady Booch, IBM Fellow, the number is over 4000!
Of course, the challenge for IBM, and others, is learning to market in virtual worlds. Already, my team is in-world, and we meet several times a week. Using Second Life is quickly becoming an essential business skill, like participating in conference calls, or responding to instant messages.
What does meeting in-world entail?
I suspect the need for having places in Second Life to hold meetings will become more and more in demand.At a time when real-estate sales in the US is slowing down, Coldwell Banker's Second Life efforts are ramping up. I am not making this up. Coldwell Banker is one of the nation's largest real estate brokerage firms. They are trying to bring the same "adult supervision" to virtual real-estate transactions, offering to help people buy and rent properties in Second Life.
We live in interesting times!
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What a great way to wrap up another excellent week!
While I was away on vacation last week, IBM Storage and Software Offeringswon Brand Impact 2007 Awardsfrom leading brand marketing organization Liquid Agencyat the Brand Summit Awards Dinner.Other awards went to Cisco, Google and Sony, which I also highly admire.
Have a safe weekend!
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Well, today is April 1, and I just love [April Fools' Day].This day has a rich history of practical jokes. Those not familiar can review this list of [Top 100 pranks and hoaxes].
Tim Ferris started the festivities with [The Grand Illusion: The Real Tim Ferriss speaks]. He claimed that for the past year, he outsourced the writing of his blog to a writer from India, and an editor from the Philippines. Given that his post was dated March 31, and he writes frequently about the benefits of outsourcing, it appeared like a legitimate post. However, Tim fessed up the following day, claiming that it was April 1 in Japan where he wrote it.
Guy Kawasaki wrote[April Fools' Stories You Shouldn't Believe]including my favorite #12 "Ruby on Rails cited Twitter as the centerpiece of its new 'Rails Can Scale' marketing program." Speaking of Twitter, Fellow IBM blogger Alan Lepofsky from our Lotus Notes team wrote[Great, now there is Twitter Spam]. It looked like a real post, but then I realized, ... everything on Twitter is spam!
Topics like energy consumption and global warming were fodder for posts and pranks.The post[Was Earth Hour a joke again?], argued thatthe preparation of "Earth Hour" last week in effect used up more energy than the hour of this annual "lights-off event" actually saved. This reminded me of John Tierney's piece in the New York Times ["How virtuous is Ed Begley, Jr.?"] where a scientist explains that it is more "green" for the environment to drive a car short distances than to walk:
If you walk 1.5 miles, Mr. Goodall calculates, and replace those calories by drinking about a cup of milk, the greenhouse emissions connected with that milk (like methane from the dairy farm and carbon dioxide from the delivery truck) are just about equal to the emissions from a typical car making the same trip. And if there were two of you making the trip, then the car would definitely be the more planet-friendly way to go.
Wayan Vota, my buddy over at OLPCnews, writes in his post[Windows XO Child Centric Development] that the "Sugar" operating environment on the innovative Linux-based XO laptops will soon be re-named the"Windows XO Operating System", with their new motto "Windows XO: A Child-Centric Operating Platform for Learning, Expression and Exploration." The mocked up photo of an XO laptop with the Windows XO logo was excellent!
Gretchen Rubin reminds us that this is a great day to play tricks on your kids in[How April Fool’s day can be a source of happiness], and last week, Kai Ryssdal on NPR Radio investigated if [Mind Habits] was [a video game that's good for you?]This claims that just playing five minutes per day can reduce stress. I haven't been able to stop playing after five minutes, Mind Habits is like the proverbial potato chip, you can't just eat one!
The economists from Freakonomics explain in [And While You're at it, Toss the Nickel] that it costs the US Government 1.7 cents to produce each penny. The US government loses $50 million dollars each year making pennies. Each nickel costs 10 cents to produce. This one was dated March 31, so it could actually be true. Sad, but true.
My favorite, however, was EMC blogger Barry Burke's post["5773 > c"] explaining howtheir scientists were able to reduce latency on the EMC SRDF disk replication capability:
What the de-dupe team found is that there is a hidden feature within recent generations of this chip that allow a single bit, under certain circumstances, to represent TWO bits of information.Again, this looked real, until I did the math. Start with the speed of light in a vacuum of space ("c" in BarryB's title) which is roughly 300,000 kilometers per second, or put into more understandable units, 300 kilometers per millisecond. However, light travels slower through all other materials, and for fiber optic glass it is only 200 kilometers per millisecond. Sending a block of data across 100km, and then getting a response back that it arrived safely, is a total round-trip distance of 200km, so roughly 1 millisecond. However, EMC SRDF often takes two or three round-trips per write, versus IBM Metro Mirror on the IBM System Storage DS8000 which has got this down to a single round-trip. The number of round-trips has a much bigger effect on latency than EMC's double-bit data compression technique. With IBM, you only experience about 1 millisecond latency per write for every 100km distance between locations, the shortest latency in the industry.
It is good that once a year, you should be skeptical of what you read in the blogosphere, and sometimes check the facts!
technorati tags: April Fools Day, Tim Ferris, 4HWW, outsourcing, Guy Kawasaki, Ruby on Rails, Twitter, Alan Lepofsky, Lotus, Notes, Earth Hour, spam, John Tierney, Ed Begley Jr., milk, carbon dioxide, Wayan Vota, OLPCnews, Windows XO, Gretchen Rubin, Kai Ryssdal, Freakonomics, NPR, Mind Habits, penny, nickel, EMC, BarryB, SRDF, IBM, DS8000, Metro Mirror, latency, fiber optic, speed of light[Read More]