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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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Next week I am "briefing" a client on a variety of topics, everything from our overall strategy, to our DS4000 disk systems, LTO tape, the DR550, and storage virtualization. A lot to cover, and they only gave me 60 minutes!
The challenge is not gathering the material, as it is shrinking it down to cover all the key points into a fluid story. Which reminds me of a saying we have inside IBM: "Develop with prose, Market with poetry." When I was in development, I had to write some huge specifications. Now that I am in marketing, the fewer words the better. In looking to see if this saying was a modified version of a famous quote from someone else, I encountered this interesting quote below. John Windsor of YouBlog might argue this could apply to most marketing attempts just as easily as most poetry.
Most people ignore most poetry because most poetry ignores most people. --- Adrian Mitchell
Roger over at Creative Think asks ifChip Heath is the Next Malcolm Gladwell?, relating to a book called "Made to Stick". I just started reading this book yesterday, but it starts out with how some stories are more memorable than others. Some just "stick" in your head, like songs, and others are quickly forgotten.
I tell a lot of stories, some stick, some don't. For example, I had read in a Barnes and Noble flyer a description of a book that interested me. I went to the store, but had forgotten to bring the flyer with me. When the person at the help desk offered to help me find it on their computer system, I realized that I could not remember the author, the title nor the publisher. The only thing I could remember was that it was a dark green book. It was actually a collection of short stories that were all 55 words in length, all winners of a 55-word story contest. She then took out the flyer itself, and we found it easily from there. She asked why I only remembered that it was green, and I told her: "Because I collect green books."
I am amazed that the writers could cram a setting, characters, plot and resolution into only 55 words, and then I saw Anecdote's post Let's Be Brief which talks about the latest 6-word story contest, inspired by Hemmingway’s shortest story, which was only six words long.
If you are looking for a reason to travel to Florida next month, IBM will be presenting at the [Storage Networking World conference], April 6-9, 2009 in Orlando. This conference is organized by ComputerWorld and the Storage Networking Industry Association [SNIA]. IBM is a platinum sponsor for this event, and will have various executives presenting IBM's leadership in storage:
Barry Rudolph, VP, Strategy and Stack Integration, Storage Platform
IBM will be demonstrating solutions throughout the conference, includingeight SNIA tutorial and breakout speaking sessions, a panel discussion, two new Summits (Cloud Computing, and Solid-State Storage), and four Hands-on-Labs:
Plus, IBM will have a huge 10 foot by 20 foot booth located in the Expo hall and a kiosk in the Platinum Galleria. The demonstrations highlighted in the IBM booth will showcase Information Infrastructure solutions, which will help simplify, reduce risk, increase efficiency and lower costs. I won't be there myself, but you can ask my IBM colleagues about:
The Next Generation of Storage: IBM XIV Storage System
Storage Virtualization with SAN Volume Controller (SVC)
Infrastructure Management with IBM Tivoli Storage Productivity Center (TSPC)
Data Deduplication using the IBM ProtecTIER solution
Storage and Data Services
As sponsor of this event, IBM has received a limited number of free conference passes. We will be assigning these upon request to IBM clients and prospective clients. If you would like to go, contact your IBM Business Partner or local storage rep.Act fast! First come, first served.
IBM released its [2008 Annual Report]. IBM has improved in revenues, profits and earnings per share compared to recent past years. Part of the success comes from IBM's focus on [generating higher value].Here are some excerpts:
"Several years ago, we saw change coming.
Value was shifting in the IT industry, driven by the rising tide of global integration, a new computing paradigm and new client needs. These shifts meant the world was becoming not just smaller and “flatter,” but also smarter.
We remixed our businesses in order to move to the emerging higher-value spaces.
IBM has divested commoditizing businesses like personal computers, and strengthened its position through strategic investments and acquisitions in higher-value segments like business intelligence and analytics, virtualizationand green solutions.
From 2000 to 2008 we acquired more than100 companies to complement and scale our portfolioof products and offerings. This has changed ourbusiness mix toward higher-value, more profitable segments of the industry.
We became a globally integrated enterprise in order to capture the best growth opportunities and improve IBM’s profitability.
IBM operates in more than 170 countries and enjoys an increasingly broad-based geographic reach.Our non-U.S. operations generated approximately65 percent of IBM’s revenue in 2008. IBM’s Growth Markets unit, which was established in 2008,grew 10 percent last year, and made up 18 percentof our revenues. Revenue increased 18 percent(15 percent in local currency) in Brazil, Russia, India and China.
As a result, IBM is a higher-performing enterprise today than it was a decade ago.
Our business model is more aligned with our clients’ needsand generates better financial results.
We have therefore been able to invest in future sources of growth and provide record return to investors…
…while continuing to invest in R&D—more than $50 billion from 2000 to 2008.
This gives us confidence that we are entering the current economic environment from a position of strength…
In 2008 we made progress toward our 2010 objectivesby growing earnings per share 24 percent. And withthis strong 2008 performance, we are clearly ahead of pace on our road map to $10–$11 of earnings per share.
…and that we will emerge from it even stronger, thanks to our long-term fundamentals and our agenda for a smarter planet.
All around the world, businesses, governmentsand institutions are investing to reduce costs,drive innovation and transform their infrastructure. The economic downturn has intensified this trend,as leaders seek not simply to repair what isbroken, but to prepare for a 21st Century economy.
Many of their key priorities are in areas whereIBM has leading solutions—such as smarter utility grids, traffic, healthcare, financial systems,telecommunications and cities. We are aggressively pursuing this transformational, global opportunity."
It is good to see that IBM continues to proceed with long-term investments during these tough times!
I’ve just returned from the IBM Tivoli Pulse conference in Las Vegas – a meeting of over 4000 customers, partners, and IBM employees. ... There was a lot to digest, but three of the major themes caught my attention, and my imagination. ... First, IBM put a huge push behind their Dynamic Infrastructure initiative. Sounds like so many other automation and autonomic initiatives of the past, right? Well, things are getting better, and “dynamic” is becoming more of a realistic possibility, especially with the emergence of cloud computing and cloud services models. ... Second, a lot of time was spent on IBM’s Service Management Industry Solutions. When I first heard of this, my thought was that IBM was creating solutions for the Service Management industry (i.e. food services, janitorial services, hospitality services). But this is much larger than that – much, much larger. IBM is taking their unique ability to pair business (non-IT) expertise with IT consulting, planning, and technology delivery, and constructing (careful – here comes the “f” word) frameworks for several vertical industry segments. ... IBM is perhaps the only organization in the world that can take this on fully and hope to deliver a meaningful result. But beyond that, this represents a huge opportunity for IT professionals to become the transformation agents within their own organizations, contributing at a whole new level. ... Lastly, I was really impressed by IBM’s Smarter Planet initiative. The primary thought here was that the key to a greener planet is to take inefficiencies out of just about every form of business through the intelligent application and deployment of technology. At first I was thinking this was just another marketing initiative, but in the course of this event, listening to the keynotes and talking to a number of IBM execs, it became apparent that this is a substantial cultural shift within IBM itself. Just think about that for a moment – when 400,000 employees all change their direction and focus, their sheer mass is going to make a noticeable difference. ... Magic (Johnson) gave an excellent talk, and reminded the audience that you should do two things no matter what your job or role. First, service starts with knowing your customers – not just who they are, but what they do and what is important to them. And second – always over-deliver. Go that extra step. Exceed expectations. The boost in loyalty, goodwill, and improved customer relationships will be well worth the effort. Good thoughts to keep with us….
If you missed Pulse 2009, perhaps because your company has put a clamp down on travel expenses, you are in luck! IBM is hosting the "Dynamic Infrastructure Forum" March 3-4, 2009, on your computer. This is an IBM Virtual event, no travel required! [Register Today!]
In an effort to deal with "Great Depression 2.0", US President Barack Obama invited IBM Chairman Sam Palmisano and dozen other CEOs to the White House yesterday to talk about the economic stimulus package.
Barack's response was insightful on his thoughts on this. Here are someexcerpts:
"A few moments ago, I met with some of the leading business executives in the country. And it was a sober meeting because these companies and the workers they employ are going through times more trying than any we've seen in a long, long while. ... And yet, even as we discussed the seriousness of this challenge, we left our meeting confident that we can turn our economy around. ... But these executives also understand that without wise leadership in Washington, even the best-run businesses can't do as well as they might. ... And that is why I hope to sign an American Recovery and Reinvestment Plan into law in the next few weeks. And most of the money we're investing as part of this plan will get out the door immediately and go directly to job creation, generating or saving 3 (million) to 4 million new jobs. And the vast majority of these jobs will be created in the private sector because, as these CEOs well know, business, not government, is the engine of growth in this country. ... But even as this plan puts Americans back to work, it will also make the critical investments in alternative energy, in safer roads, better health care and modern schools that will lay the foundation for long-term growth and prosperity, and will invest in broadband and emerging technologies, like the ones imagined and introduced to the world by people like Sam and so many of the CEOs here today, because that's how America will retain and regain its competitive edge in the 21st century. ... We will invest in what works. Instead of politicians doling out money behind a veil of secrecy, decisions about where we invest will be made public on the Internet and will be informed by independent experts whenever possible. And we will launch a sweeping effort to root out waste, inefficiency and unnecessary spending in our government. And every American will be able to see how and where we spend taxpayer dollars, by going to a new website to [recovery.gov], because I firmly believe what Justice Louis Brandeis once said, that sunlight is the best disinfectant. ... In the end, the answer to our economic troubles rests less in my hands or in the hands of our legislators than it does with America's workers and the businesses that employ them. They are the ones whose efforts and ideas will determine our economic destiny, just as they always have. For in the end, it's businesses, large and small, that generate the jobs, provide the salaries and serve as the foundation on which the American people's lives and dreams depend. All we can do, those of us here in Washington, is to help create a favorable climate in which workers can prosper, businesses can thrive and our economy can grow."
I certainly find Sam's efforts and Barack's responsiveness encouraging.