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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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I did not register soon enough to get into the MGM Grand itself, so I am staying at a Hiltonat the other end of the Las Vegas strip, but am able to hop on the "Monorail" to get to the MGM,just in time for the breakfast and first welcome session.
This conference has a familiar set up: six keynote sessions, 62 break-out sessions, and fourtown hall meetings. Thanks to electronic survey devices on the seats, speakers were able to gatherreal-time demographics. A large portion of attendees, including myself, are attending this conference for theirfirst time. Here's my recap of the first three keynote sessions:
The Future of Infrastructure and Operations: The Engine of Cloud Computing
How much do companies spend just to keep current? As much as 70 percent! The speaker noted thatthe best companies can get this down to 10 to 30 percent, leaving the rest of the IT budget to facilitate transformation. He predicts that companies are transforming their data centers fromsprawled servers to virtualization, towards a fully automated, service-oriented, real-time infrastructure.
Whereas the original motivation for IT virtualization was to reduce costs, companies now recognizethat they greatly improve agility, the ability to rapidly provision resources for new workloads, and that this will then lead to opportunites for alternative sourcing, such as cloud computing.
The operating system is becoming commoditized, focusing attention instead to a new concept: the"Meta OS". VMware's Virtual Data Center and Microsoft's Azure Fabric Controller are just two examples.Currently, analysts estimate only about 12 percent of x86 workloads are running virtualized, but thatthis could be over 50 percent by 2012.In this same time frame, year 2012, storage Terabytes is expected to increase 6.5x fold, and WAN bandwidthgrowing 35 percent per year.
Virtualization is not just for business applications. There are opportunities to eliminate the mostcostly part of any business: the Personal Computer, poster child of the skyrocketing costs of the client/server movement. Remote hosting of applications, streaming of applications,software as a service (SaaS) and virtual machines for the desktop can greatly reduce costs of customizedPC images and help desk support.
Cloud computing not only reduces per costs per use, but provides a lower barrier of entry and somemuch needed elasticity.Draw a line anywhere along the application-to-hardware software/hardware stack, and you can define acloud computing platform/service. About 65 percent of the attendees surveyed indicated that they were already doing something with CloudComputing, or were planning to in the next four years.
To help get there, the speaker felt that Value-added Resellers (VAR) and System Integrators (SI) wouldevolve into "service brokers", providing Small and Medium sized Businesses (SMB) "one throat to choke" in mixedmultisourced operations. The term "multisource" caught me a bit off-guard, referring to having someworkloads run internally (insourced) while other workloads run out on the Cloud (outsourced). Largerenterprises might have a "Dynamic Sourcing Team", a set of key employees serving as decision makers, employing both business and IT skills to determine the best sourcing for each application workload.
What are the biggest obstacles to getting there? The speaker felt it was the IT staff. People and cultureare the most difficult to change. The second are lack of appropriate metrics. Here were the survey resultsof the attendees:
41 percent had metrics for infrastructure economic attributes
49 percent had metrics for qualities of service (QoS)
12 percent had metrics to measure agility, speed of resource provisioning
The Data Center Scenario: Planning for the Future
This second keynote had two analyst "co-presenters". The focus was on the importance of having a documented Data Center strategy and architecture. Unfortunately, most Data Centers "happen on their own", with a majoroverhaul every 5 to 10 years. The speakers presented some "best practices" for driving this effort.
The first issue was to identify tiers of criticality, similar to those by the[Uptime Institute]. In their example, the most criticalworkloads would have perhaps recovery point objectives (RPO) of zero, and recover time objectives of lessthan 15 minutes. This is achievable using synchronous mirroring with fully automation to handle the failover.
The second issue was to recognize that many applications were designed for local area networks (LAN), butmany companies have distributed processing over a wide area network (WAN). Latency over these longer distancescan kill distributed performance of these applications.
The third issue was that different countries offer different levels of security, privacy and law enforcement.Canada and Ireland, for example, had the lowest risk, countries like India had medium risk, and countries likeChina and Russia had the highest risk, based on these factors.
The speakers suggested the following best practices:
Get a better understanding of the costs involved in providing IT services
Centralize applications that are not affected by latency, but regionalize those that are affected toremote locations to minimize distance delays.
Work towards a "lights out" data center facility, with operations personnel physically separated fromdata center facilities.
For the unfortunate few that are trying to stretch out more life from their existing aging data centers,the speakers offered this advice:
Build only what you need
Decommission orphaned servers and storage, which can be 1 to 12 percent of your operations
Target for replacement any hardware over five years old, not just to reduce maintenance costs, butalso to get more energy-efficient equipment.
Consider moving test workloads, and as much as half of your web servers, off UPS and onto the nativeelectricity grid. In the event of an outage, this reduces UPS consumption.
Implement power-capping and load-shedding, especially during peak times.
Enacting these changes can significantly improve the bottom line. Archaic data centers, those typically over 10 years old with power usage effectiveness (PUE) over 3.0 can cost over twice as much as a moreefficient data center. To learn more about PUE as a metric, see the Green Grid's whitepaper[Data Center power efficiency metrics:PUE and DCiE].
While virtualization can help with these issues, it also introduces new problems, such as VM sprawl anddealing with antiquated licensing schemes of software companies.
The Four Traits of the World's Best-Performing Business Leaders
Best-selling author Jason Jennings presented his findings in researching his various books:
It's Not the Big That Eat the Small... It's the Fast That Eat the Slow : How to Use Speed as a Competitive Tool in Business
Less Is More : How Great Companies Use Productivity As a Competitive Tool in Business
Think Big, Act Small
Hit the Ground Running : A Manual for New Leaders
Jason identified the best companies and interviewed their leaders, including such companies as Koch Industries, Nucor Steel, and IKEA furniture. The leaders he interviewed felt a calling to serveas stewards of their companies, not just write mission and vision statements, and be willingto let go of projects or people that aren't working out.
Jasonindicated a 2007 Gallup poll on the American workplace indicates that 70 percent of employees do notfeel engaged in their jobs.The focus of these leaders isto hire people with the right attitudes, rather than the right aptitudes, and give those people with the knowledge and the right to make business decisions. If done well,employees will think and act as owners, and hold themselves accountable for their economic results. Jason found cases where 25-year-olds were givenresponsibility to make billion-dollar decisions!
I found his talk inspiring! The audience felt motivated to do their jobs better, and be more engagedin the success of their companies.
These keynote sessions set the mood for the rest of the week. I can tell already that the speakers willtoss out a large salad of buzzwords and IT industry acronyms. I saw several people in the audience confusedon some of the terminology, and hopefully they will come over to IBM booth 20 at the Solutions Expofor straight talk and explanation.
This week is Thanksgiving holiday in the USA, so I thought a good theme would be things I am thankful for.
I'll start with saying that I am thankful EMC has finally announcedAtmos last week. This was the "Maui" part of the Hulk/Maui rumors we heard over a year ago. To quickly recap, Atmos is EMC's latest storage offeringfor global-scale storage intended for Web 2.0 and Digital Archive workloads. Atmos can be sold as just software, or combined with Infiniflex,EMC's bulk, high-density commodity disk storage systems. Atmos supports traditionalNFS/CIFS file-level access, as well as SOAP/REST object protocols.
I'm thankful for various reasons, here's a quick list:
It's hard to compete against "vaporware"
Back in the 1990s, IBM was trying to sell its actual disk systems against StorageTek's rumored "Iceberg" project. It took StorageTek some four years to get this project out,but in the meantime, we were comparing actual versus possibility. The main feature iswhat we now call "Thin Provisioning". Ironically, StorageTek's offering was not commercially successful until IBM agreed to resell this as the IBM RAMAC Virtual Array (RVA).
Until last week, nobody knew the full extent of what EMC was going to deliver on the many Hulk/Maui theories. Severalhinted as to what it could have been, and I am glad to see that Atmos falls short of those rumored possibilities. This is not to say that Atmos can't reach its potential, and certainly some of the design is clever, such as offering native SOAP/REST access.
Instead, IBM now can compare Atmos/Infiniflex directly to the features and capabilities of IBM's Scale Out File Services [SoFS], which offers a global-scale multi-site namespace with policy-based data movement, IBM System Storage Multilevel Grid Access Manager[GAM] that manages geographical distrubuted information,and IBM [XIV Storage System] that offers high-density bulk storage.
Web 2.0 and Digital Archive workloads justify new storage architectures
When I presented SoFS and XIV earlier this year, I mentioned they were designed forthe fast-growing Web 2.0 and Digital Archive workloads that were unique enough to justify their own storage architectures. One criticism was that SoFS appeared to duplicate what could be achieved with dozens of IBM N series NAS boxes connected with Virtual File Manager (VFM). Why invent a new offering with a new architecture?
With the Atmos announcement, EMC now agrees with IBM that the Web 2.0 and DigitalArchive workloads represent a unique enough "use case" to justify a new approach.
New offerings for new workloads will not impact existing offerings for existing workloads
I find it amusing that EMC is quickly defending that Atmos will not eat into its DMXbusiness, which is exactly the FUD they threw out about IBM XIV versus DS8000 earlier this year. In reality, neither the DS8000 nor the DMX were used much for Web 2.0 andDigital Archive workloads in the past. Companies like Google, Amazon and others hadto either build their own from piece parts, or use low-cost midrange disk systems.
Rather, the DS8000 and DMX can now focus on the workloads they were designed for,such as database applications on mainframe servers.
Cloud-Oriented Storage (COS)
Just when you thought we had enough terminology already, EMC introduces yet another three-letter acronym [TLA]. Kudos to EMC for coining phrases to help move newconcepts forward.
Now, when an RFP asks for Cloud-oriented storage, I am thankful this phrase will help serve as a trigger for IBM to lead with SoFS and XIV storage offerings.
Digital archives are different than Compliance Archives
EMC was also quick to point out that object-storage Atmos was different from theirobject-storage EMC Centera. The former being for "digital archives" and the latter for"compliance archives". Different workloads, Different use cases, different offerings.
Ever since IBM introduced its [IBM System Storage DR550] several years ago, EMC Centera has been playing catch-up to match IBM'smany features and capabilities. I am thankful the Centera team was probably too busy to incorporate Atmos capabilities, so it was easier to make Atmos a separate offering altogether. This allows the IBM DR550 to continue to compete against Centera's existingfeature set.
Micro-RAID arrays, logical file and object-level replication
I am thankful that one of the Atmos policy-based feature is replicating individualobjects, rather than LUN-based replication and protection. SoFS supports this forlogical files regardless of their LUN placement, GAM supports replication of files and medical images across geographical sites in the grid, and the XIV supports this for 1MBchunks regardless of their hard disk drive placement. The 1MB chunk size was basedon the average object size from established Web 2.0 and DigitalArchive workloads.
I tried to explain the RAID-X capability of the XIV back in January, under muchcriticism that replication should only be done at the LUN level. I amthankful that Marc Farley on StorageRap coined the phrase[Micro-RAID array] to helpmove this new concept further. Now, file-level, object-level and chunk-level replication can be considered mainstream.
Much larger minimum capacity increments
The original XIV in January was 51TB capacity per rack, and this went up to 79TB per rack for the most recent IBM XIV Release 2 model. Several complained that nobody would purchase disk systems at such increments. Certainly, small and medium size businessesmay not consider XIV for that reason.
I am thankful Atmos offers 120TB, 240TB and 360TB sizes. The companies that purchasedisk for Web 2.0 and Digital Archive workloads do purchase disk capacity in these large sizes. Service providers add capacity to the "Cloud" to support many of theirend-clients, and so purchasing disk capacity to rent back out represents revenue generating opportunity.
Renewed attention on SOAP and REST protocols
IBM and Microsoft have been pushing SOA and Web Services for quite some time now.REST, which stands for [Representational State Transfer] allows static and dynamic HTML message passing over standard HTTP.SOAP, which was originally [Simple Object Access Protocol], and then later renamed to "Service Oriented Architecture Protocol", takes this one step further, allowingdifferent applications to send "envelopes" containing messages and data betweenapplications using HTTP, RPC, SMTP and a variety of other underlying protocols.Typically, these messages are simple text surrounded by XML tags, easily stored asfiles, or rows in databases, and served up by SOAP nodes as needed.
It's hard to show leadership until there are followers
IBM's leadership sometimes goes unnoticed until followerscreate "me, too!" offerings or establish similar business strategies. IBM's leadership in Cloud and Grid computing is no exception.Atmos is the latest me-too product offering in this space, trying pretty muchto address the same challenges that SoFS and XIV were designed for.
So, perhaps EMC is thankful that IBM has already paved the way, breaking throughthe ice on their behalf. I am thankful that perhaps I won't have to deal with as much FUD about SoFS, GAM and XIV anymore.
Well it's Tuesday, and ["election day"] here in the USA, and again IBM has more announcements.
IBM announced [IBM Tivoli Key Lifecycle Manager v1.0] (TKLM) to manage encryption keys. This provides a graphical interface to manage encryption keys, including retention criteria when sharing keys with other companies.
TKLM is supported on AIX, Solaris, Windows, Red Hat and SUSE Linux. IBM plans to offer TKLM forz/OS in 2009. TKLM can be used with Firefox or Internet Explorer web browser. This will include the Encryption Key Manager (EKM) that IBM offered initially to support encryption keys for the TS1120, TS1130, and LTO-4 drives.
While this is needed today for tape, IBM positions this software to also manage the encryption keys for "Full Drive Encryption" (FDE) disk drive modules (DDM) in IBM disk systems in 2009.
This is page 34 of Sequoia Capital's[56-slide presentation] about the current financial meltdown. In the past, IT spending tracked closely to the rest of the economy, but the latest downturn has not yet reflected in IT spend.
The rest of the deck is worth going through, with interesting stats presented in a clear manner.
For a while now, IBM has been trying to explain to clients that focusingon just storage hardware acquisition costs is not enough. You need toconsider the "Total Cost of Ownership" or TCO of a purchase decision.For active data, a 3-5 year TCO assessment can give you a better comparison of costs between IBM and competitive choices. For long-term archive retention, 7-10 year TCO assessment may be necessary.
Now, IBM has a cute [2-minute video] that brings anappropriate analogy to help IT and non-IT executives understand.