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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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This week, Hitachi Ltd. announced their next generation disk storage virtualization array, the Virtual Storage Platform, following on the success of its USP V line. It didn't take long for fellow blogger Chuck Hollis (EMC) to comment on this in his blog post [Hitachi's New VSP: Separating The Wheat From The Chaff]. Here are some excerpts:
"Well, we all knew that Hitachi (through HDS and HP) would be announcing some sort of refresh to their high-end storage platform sooner or later.
As EMC is Hitachi's only viable competitor in this part of the market, I think people are expecting me to say something.
If you're a high-end storage kind of person, your universe is basically a binary star: EMC and Hitachi orbiting each other, with the interesting occasional sideshow from other vendors trying to claim relevance in this space."
Chuck implies that neither Hewlett-Packard (HP) nor Hitachi Data Systems (HDS) as vendors provide any value-add from the box manufactured by Hitachi Ltd. so combines them into a single category. I suspect the HP and HDS folks might disagree with that opinion.
When I reminded Chuck that IBM was also a major player in the high-end disk space, his response included the following gem:
"Many of us in the storage industry believe that IBM currently does not field a competitive high-end storage platform. IDC market share numbers bear out this assertion, as you probably know."
While Chuck is certainly entitled to his own beliefs and opinions, believing the world is flat does not make it so. Certainly, I doubt IDC or any other market research firm has put out a survey asking "Do you think IBM offers a competitive high-end disk storage platform?" Of course, if Chuck is basing his opinion on anecdotal conversations with existing EMC customers, I can certainly see how he might have formed this misperception. However, IDC market share numbers don't support Chuck's assertion at all.
There is no industry-standard definition of what is a "high-end" or "enterprise-class" disk system. Some define high-end as having the option for mainframe attachment via ESCON and/or FICON protocol. Others might focus on features, functionality, scalability and high 99.999+ percent availability. Others insist high-end requires block-oriented protocols like FC and iSCSI, rather than file-based protocols like NAS and CIFS.
For the most demanding mission-critical mix of random and sequential workloads, IBM offers the [IBM System Storage DS8000 series] high-end disk system which connects to mainframes and distributed servers, via FCP and FICON attachment, and supports a variety of drive types and RAID levels. The features that HP and HDS are touting today for the VSP are already available on the IBM DS8000, including sub-LUN automatic tiering between Solid-State drives and spinning disk, called [Easy Tier], thin provisioning, wide striping, point-in-time copies, and long distance synchronous and asynchronous replication.
There are lots of analysts that track market share for the IT storage industry, but since Chuck mentions [IDC] specifically, I reviewed the most recent IDC data, published a few weeks ago in their "IDC Worldwide Quarter Disk Storage Tracker" for 2Q 2010, representing April 1 to June 30, 2010 sales. Just in case any of the rankings have changed over time, I also looked at the previous four quarters: 2Q 2009, 3Q 2009, 4Q 2009 and 1Q 2010.
(Note: IDC considers its analysis proprietary, out of respect for their business model I will not publish any of the actual facts and figures they have collected. If you would like to get any of the IDC data to form your own opinion, contact them directly.)
In the case of IDC, they divide the disk systems into three storage classes: entry-level, midrange and high-end. Their definition of "high-end" is external RAID-protected disk storage that sells for $250,000 USD or more, representing roughly 25 to 30 percent of the external disk storage market overall. Here are IDC's rankings of the four major players for high-end disk systems:
By either measure of market share, units (disk systems) or revenue (US dollars), IDC reports that IBM high-end disk outsold both HDS and HP combined. This has been true for the past five quarters. If a smaller start-up vendor has single digit percent market share, I could accept it being counted as part of Chuck's "occasional sideshow from other vendors trying to claim relevance", but IBM high-end disk has consistently had 20 to 30 percent market share over the past five quarters!
Not all of these high-end disk systems are connected to mainframes. According to IDC data, only about 15 to 25 percent of these boxes are counted under their "Mainframe" topology.
Chuck further writes:
"It's reasonable to expect IBM to sell a respectable amount of storage with their mainframes using a protocol of their own design -- although IBM's two competitors in this rather proprietary space (notably EMC and Hitachi) sell more together than does IBM."
The IDC data doesn't support that claim either, Chuck. By either measure of market share, units (disk systems) or revenue (US dollars), IDC reports that IBM disk for mainframes outsold all other vendors (including EMC, HDS, and HP) combined. And again, this has been true for the past five quarters. Here is the IDC ranking for mainframe disk storage:
IBM has over 50 percent market share in this case, primarily because IBM System Storage DS8000 is the industry leader in mainframe-related features and functions, and offers synergy with the rest of the z/Architecture stack.
So Chuck, I am not picking a fight with you or asking you to retract or correct your blog post. Your main theme, that the new VSP presents serious competition to EMC's VMAX high-end disk arrays, is certainly something I can agree with. Congratulations to HDS and HP for putting forth what looks like a viable alternative to EMC's VMAX.
To learn more about IBM's upcoming products, register for next week's webcast "Taming the Information Explosion with IBM Storage" featuring Dan Galvan, IBM Vice President, and Steve Duplessie, Senior Analyst and Founder of Enterprise Storage Group (ESG).
Continuing coverage of my week in Washington DC for the annual [2010 System Storage Technical University], I attended several XIV sessions throughout the week. There were many XIV sessions. I could not attend all of them. Jack Arnold, one of my colleagues at the IBM Tucson Executive Briefing Center, often presents XIV to clients and Business Partners. He covered all the basics of XIV architecture, configuration, and features like snapshots and migration. Carlos Lizarralde presented "Solving VMware Challenges with XIV". Ola Mayer presented "XIV Active Data Migration and Disaster Recovery".
Here is my quick recap of two in particular that I attended:
XIV Client Success Stories - Randy Arseneau
Randy reported that IBM had its best quarter ever for the XIV, reflecting an unexpected surge shortly after my blog post debunking the DDF myth last April. He presented successful case studies of client deployments. Many followed a familiar pattern. First, the client would only purchase one or two XIV units. Second, the client would beat the crap out of them, putting all kinds of stress from different workloads. Third, the client would discover that the XIV is really as amazing as IBM and IBM Business Partners have told them. Finally, in the fourth phase, the client would deploy the XIV for mission-critical production applications.
A large US bank holding company managed to get 5.3 GB/sec from a pair of XIV boxes for their analytics environment. They now have 14 XIV boxes deployed in mission-critical applications.
A large equipment manufacturer compared the offerings among seven different storage vendors, and IBM XIV came out the winner. They now have 11 XIV boxes in production and another four boxes for development/test. They have moved their entire VMware infrastructure to IBM XIV, running over 12,000 guest instances.
A financial services company bought their first XIV in early 2009 and now has 34 XIV units in production attached to a variety of Windows, Solaris, AIX, Linux servers and VMware hosts. Their entire Microsoft Exchange was moved from HP and EMC disk to IBM XIV, and experienced noticeable performance improvement.
When a University health system replaced two competitive disk systems with XIV, their data center temperature dropped from 74 to 68 degrees Fahrenheit. In general, XIV systems are 20 to 30 percent more energy efficient per usable TB than traditional disk systems.
A service provider that had used EMC disk systems for over 10 years evaluated the IBM XIV versus upgrading to EMC V-Max. The three year total cost of ownership (TCO) of EMC's V-Max was $7 Million US dollars higher, so EMC counter-proposed CLARiiON CX4 instead. But, in the end, IBM XIV proved to be the better fit, and now the customer is happy having made the switch.
The manager of an information communications technology service provider was impressed that the XIV was up and running in just a couple of days. They now have over two dozen XIV systems.
Another XIV client had lost all of their Computer Room Air Conditioning (CRAC) units for several hours. The data center heated up to 126 degrees Fahrenheit, but the customer did not lose any data on either of their two XIV boxes, which continued to run in these extreme conditions.
Optimizing XIV Performance - Brian Cormody
This session was an update from the [one presented last year] by Izhar Sharon. Brian presented various best practices for optimizing the performance when using specific application workloads with IBM XIV disk systems.
Oracle ASM: Many people allocate lots of small LUNs, because this made sense a long time ago when all you had was just a bunch of disks (JBOD). In fact, many of the practices that DBAs use to configure databases across disks become unnecessary with XIV. Wth XIV, you are better off allocating a few number of very large LUNs from the XIV. The best option was a 1-volume ASM pool with 8MB AU stripe. A single LUN can contain multiple Oracle databases. A single LUN can be used to store all of the logs.
VMware: Over 70 percent of XIV customers use it with VMware. For VMFS, IBM recommends allocating a few number of large LUNs. You can specify the maximum of 2181 GB. Do not use VMware's internal LUN extension capability, as IBM XIV already has thin provisioning and works better to allow XIV to do this for you. XIV Snapshots provide crash-consistent copies without all the VMware overhead of VMware Snapshots.
SAP: For planning purposes, the "SAPS" unit equates roughly to 0.4 IOPS for ERP OLTP workloads, and 0.6 IOPS for BW/BI OLAP workloads. In general, an XIV can deliver 25-30,000 IOPS at 10-15 msec response time, and 60,000 IOPS at 30 msec response time. With SAP, our clients have managed to get 60,000 IOPS at less than 15 msec.
Microsoft Exchange: Even my friends in Redmond could not believe how awesome XIV was during ESRP testing. Five Exchange 2010 servers connected two a pair of XIV boxes using the new 2TB drawers managed 40,000 mailboxes at the high profile (0.15 IOPS per mailbox). Another client found four XIV boxes (720 drives) was able to handle 60,000 mailboxes (5GB max), which would have taken over 4000 drives if internal disk drives were used instead. Who said SANs are obsolete for MS Exchange?
Asynchronous Replication: IBM now has an "Async Calculator" to model and help design an XIV async replication solution. In general, dark fiber works best, and MPLS clouds had the worst results. The latest 10.2.2 microcode for the IBM XIV can now handle 10 Mbps at less than 250 msec roundtrip. During the initial sync between locations, IBM recommends setting the "schedule=never" to consume as much bandwidth as possible. If you don't trust the bandwidth measurements your telco provider is reporting, consider testing the bandwidth yourself with [iPerf] open source tool.
Here I am, day 11 of a 17-day business trip, on my last leg of the trip this week, in Kuala Lumpur in Malaysia. I have been flooded with requests to give my take on EMC's latest re-interpretation of storage virtualization, VPLEX.
I'll leave it to my fellow IBM master inventor Barry Whyte to cover the detailed technical side-by-side comparison. Instead, I will focus on the business side of things, using Simon Sinek's Why-How-What sequence. Here is a [TED video] from Garr Reynold's post
[The importance of starting from Why].
Let's start with the problem we are trying to solve.
Problem: migration from old gear to new gear, old technology to new technology, from one vendor to another vendor, is disruptive, time-consuming and painful.
Given that IT storage is typically replaced every 3-5 years, then pretty much every company with an internal IT department has this problem, the exception being those companies that don't last that long, and those that use public cloud solutions. IT storage can be expensive, so companies would like their new purchases to be fully utilized on day 1, and be completely empty on day 1500 when the lease expires. I have spoken to clients who have spent 6-9 months planning for the replacement or removal of a storage array.
A solution to make the data migration non-disruptive would benefit the clients (make it easier for their IT staff to keep their data center modern and current) as well as the vendors (reduce the obstacle of selling and deploying new features and functions). Storage virtualization can be employed to help solve this problem. I define virtualization as "technology that makes one set of resources look and feel like a different set of resources, preferably with more desirable characteristics.". By making different storage resources, old and new, look and feel like a single type of resource, migration can be performed without disrupting applications.
Before VPLEX, here is a breakdown of each solution:
Non-disruptive tech refresh, and a unified platform to provide management and functionality across heterogeneous storage.
Non-disruptive tech refresh, and a unified platform to provide management and functionality between internal tier-1 HDS storage, and external tier-2 heterogeneous storage.
Non-disruptive tech refresh, with unified multi-pathing driver that allows host attachment of heterogeneous storage.
New in-band storage virtualization device
Add in-band storage virtualization to existing storage array
New out-of-band storage virtualization device with new "smart" SAN switches
SAN Volume Controller
HDS USP-V and USP-VM
For IBM, the motivation was clear: Protect customers existing investment in older storage arrays and introduce new IBM storage with a solution that allows both to be managed with a single set of interfaces and provide a common set of functionality, improving capacity utilization and availability. IBM SAN Volume Controller eliminated vendor lock-in, providing clients choice in multi-pathing driver, and allowing any-to-any migration and copy services. For example, IBM SVC can be used to help migrate data from an old HDS USP-V to a new HDS USP-V.
With EMC, however, the motivation appeared to protect software revenues from their PowerPath multi-pathing driver, TimeFinder and SRDF copy services. Back in 2005, when EMC Invista was first announced, these three software represented 60 percent of EMC's bottom-line profit. (Ok, I made that last part up, but you get my point! EMC charges a lot for these.)
Back in 2006, fellow blogger Chuck Hollis (EMC) suggested that SVC was just a [bump in the wire] which could not possibly improve performance of existing disk arrays. IBM showed clients that putting cache(SVC) in front of other cache(back end devices) does indeed improve performance, in the same way that multi-core processors successfully use L1/L2/L3 cache. Now, EMC is claiming their cache-based VPLEX improves performance of back-end disk. My how EMC's story has changed!
So now, EMC announces VPLEX, which sports a blend of SVC-like and Invista-like characteristics. Based on blogs, tweets and publicly available materials I found on EMC's website, I have been able to determine the following comparison table. (Of course, VPLEX is not yet generally available, so what is eventually delivered may differ.)
Scalable, 1 to 4 node-pairs
One size fits all, single pair of CPCs
SVC-like, 1 to 4 director-pairs
Works with any SAN switches or directors
Required special "smart" switches (vendor lock-in)
SVC-like, works with any SAN switches or directors
Broad selection of IBM Subsystem Device Driver (SDD) offered at no additional charge, as well as OS-native drivers Windows MPIO, AIX MPIO, Solaris MPxIO, HP-UX PV-Links, VMware MPP, Linux DM-MP, and comercial third-party driver Symantec DMP.
Limited selection, with focus on priced PowerPath driver
Invista-like, PowerPath and Windows MPIO
Read cache, and choice of fast-write or write-through cache, offering the ability to improve performance.
No cache, Split-Path architecture cracked open Fibre Channel packets in flight, delayed every IO by 20 nanoseconds, and redirected modified packets to the appropriate physical device.
SVC-like, Read and write-through cache, offering the ability to improve performance.
Space-Efficient Point-in-Time copies
SVC FlashCopy supports up to 256 space-efficient targets, copies of copies, read-only or writeable, and incremental persistent pairs.
Like Invista, No
Remote distance mirror
Choice of SVC Metro Mirror (synchronous up to 300km) and Global Mirror (asynchronous), or use the functionality of the back-end storage arrays
No native support, use functionality of back-end storage arrays, or purchase separate product called EMC RecoverPoint to cover this lack of functionality
Limited synchronous remote-distance mirror within VPLEX (up to 100km only), no native asynchronous support, use functionality of back-end storage arrays
Provides thin provisioning to devices that don't offer this natively
Like Invista, No
SVC Split-Cluster allows concurrent read/write access of data to be accessed from hosts at two different locations several miles apart
I don't think so
PLEX-Metro, similar in concept but implemented differently
Non-disruptive tech refresh
Can upgrade or replace storage arrays, SAN switches, and even the SVC nodes software AND hardware themselves, non-disruptively
Tech refresh for storage arrays, but not for Invista CPCs
Tech refresh of back end devices, and upgrade of VPLEX software, non-disruptively. Not clear if VPLEX engines themselves can be upgraded non-disruptively like the SVC.
Heterogeneous Storage Support
Broad support of over 140 different storage models from all major vendors, including all CLARiiON, Symmetrix and VMAX from EMC, and storage from many smaller startups you may not have heard of
Invista-like. VPLEX claims to support a variety of arrays from a variety of vendors, but as far as I can find, only DS8000 supported from the list of IBM devices. Fellow blogger Barry Burke (EMC) suggests [putting SVC between VPLEX and third party storage devices] to get the heterogeneous coverage most companies demand.
Back-end storage requirement
Must define quorum disks on any IBM or non-IBM back end storage array. SVC can run entirely on non-IBM storage arrays
HP SVSP-like, requires at least one EMC storage array to hold metadata
SVC 2145-CF8 model supports up to four solid-state drives (SSD) per node that can treated as managed disk to store end-user data
Invista-like. VPLEX has an internal 30GB SSD, but this is used only for operating system and logs, not for end-user data.
In-band virtualization solutions from IBM and HDS dominate the market. Being able to migrate data from old devices to new ones non-disruptively turned out to be only the [tip of the iceberg] of benefits from storage virtualization. In today's highly virtualized server environment, being able to non-disruptively migrate data comes in handy all the time. SVC is one of the best storage solutions for VMware, Hyper-V, XEN and PowerVM environments. EMC watched and learned in the shadows, taking notes of what people like about the SVC, and decided to follow IBM's time-tested leadership to provide a similar offering.
EMC re-invented the wheel, and it is round. On a scale from Invista (zero) to SVC (ten), I give EMC's new VPLEX a six.
Wrapping up my coverage of the IBM Dynamic Infrastructure Executive Summit at the Fairmont Resort in Scottsdale, Arizona, we had a final morning of main-tent sessions. Here is a quick recap of the sessions presented Thursday morning. This left the afternoon for people to catch their flights or hit the links.
Data Center Actions your CFO will Love
Steve Sams, IBM Vice President of Global Site and Facilities, presented simple actions that can yield significant operational and capital cost savings. The first focus area was to extend the life of your existing data center. Some 70 percent of data centers are 10-15 years old or worse, and therefore not designed for today's computational densities. IBM did this for its Lexington data center, making changes that resulted in 8x capability without increasing footprint.
The second focus area was to rationalize the infrastructure across the organization. The process of "rationalizing" involves determining the business value of specific IT components and deciding whether the business value justifies the existing cost and complexity. It allows you to prioritize which consolidations should be done first to reduce costs and optimize value. IBM's own transformation reduced 128 CIOs down to a single CIO, and from 155 host data centers scattered were consolidated down to seven, and 80 web hosting data centers down to five. This also included consolidating 31 intranets down to a single global intranet.
The third focus area was to design your new infrastructure to be more responsive to change. IBM offers four solutions to help those looking to build or upgrade their data center:
Scalable Modular Data Center - save up to 20 percent than traditional deployments with turn-key configurations from 500 to 2500 square feet that can be deployed in as little as 8-12 weeks to an existing floorspace.
Enterprise Modular Data Center - save 40 to 50 percent with 5000 square foot standardized design for larger data centers. This modular approach provides a "pay as you grow" approach that can be more responsive to future unforeseen needs.
Portable Modular Data Center - this is the PMDC shipping container that was sitting outside in the parking lot. This can be deployed anywhere in 12-14 weeks and is ideal for dealing with disaster recoveries or situations where traditional data center floor plans cannot be built fast enough.
High Density Zone - this can help increase capacity in an existing data center without a full site retrofit.
Here is a quick [video] that provides more insight.
Neil Jarvis, CIO of American Automobile Association (AAA) for Northern California, Nevada and Utah (NCNU), provided the customer testimonial. Last September, the [AAA NCNU selected IBM] to build them an energy-efficient green data center. Neil provided us an update now six months later, managing the needs of 4 million drivers.
Virtualization - Managing the World's Infrastructure
Helene Armitage, IBM General Manager of the newly formed IBM System Software product line, presented on virtualization and management. Virtualization is becoming much more than a way of meeting the demand for performance, capability, and flexibility in the data center. It helps create a smarter, more agile data center. Her presentation focused on four areas: consolidate resources, manage workloads, automate processes, and optimize the delivery of IT services.
Charlie Weston, Group Vice President of Information Technology at Winn Dixie, one of the largest food retailers in the United States, with over 500 stores and supermarkets. The grocery business is highly competitive with tight profit margins. Winn Dixie wanted to deploy business continuity/disaster recovery (BC/DR) while managing IT equipment scattered across these 500 locations. They were able to consolidate 600 stand-alone servers into a single corporate data center. Using IBM AIX with PowerVM virtualization on BladeCenter, each JS22 blade server could manage 16 stores. These were mirrored to a nearby facility, as well as a remote disaster recovery center. They were also able to add new Linux application workloads to their existing System z9 EC mainframe. The result was to free up $5 million US dollars in capital that could be used to remodel their stores, and improve application performance 5-10 times. They were able to deploy a new customer portal on Linux for System z in days instead of months, and have reduced their disaster recovery time objective (RTO) against hurricanes from days to hours. Their next steps involves looking at desktop virtualization.
Redefining x86 Computing
Roland Hagan, IBM Vice President for IBM System x server platform, presented on how IBM is redefining the x86 computing experience. More than 50 percent of all servers are x86 based. These x86 servers are easy to acquire, enjoy a large application base, and can take advantage of readily available skilled workforce for administration. The problem is that 85 percent of x86 processing power remains idlea, energy costs are 8 times what they were 12 years ago, and management costs are now 70 percent of the IT budget.
IBM has the number one market share for scalable x86 servers. Roland covered the newly announced eX5 architecture that has been deployed in both rack-optimized models as well as IBM BladeCenter blade servers. These can offer 2x the memory capacity as competitive offerings, which is important for today's server virtualization, database and analytics workloads. This includes 40 and 80 DIMM models of blades, and 64 to 96 DIMM models of rack-optimized systems. IBM also announced eXFlash, internal Solid State Drives accessible at bus speeds.
The results can be significant. For example, just two IBM System x3850 4-socket, 8-core systems can replace 50 (yes, FIFTY) HP DL585 4-socket, 4-core Opteron rack servers, reducing costs 80 percent with a 3-month ROI payback period. Compared to IBM's previous X4 architecture, the eX5 provides 3.5 times better SAP performance, 3.8 times faster server virtualization performance, and 2.8 times faster database performance.
The CIO of Acxiom provided the customer testimonial. They were able to get a 35-to-1 consolidation switching over to IBM x86 servers, resulting in huge savings.
Top ROI projects to Get Started
Mark Shearer, IBM Vice President of Growth Solutions, and formerly my fourth-line manager as the Vice President of Marketing and Communications, presented a list of projects to help clients get started. There are over 500 client references that have successfully implement Smarter Planet projects. Mark's list were grouped into five categories:
Enabling Massive Scale
Increase Business Agility
Manage Risk, Compliance and Security
Organize Vast Amounts of Information
Turn Information into Insight
The attendees were all offered a free "Infrastructure Study" to evaluate their current data center environments. A team of IBM experts will come on-site, gather data, interview key personnel and make recommendations. Alternatively, these can be done at one of IBM's many briefing centers, such as the IBM Executive Briefing Center in Tucson Arizona that I work at.
This wraps up the week for me. I have to pack the XIV back into the crate, and drive back to Tucson. IBM plans to host another Executive Summit in the September/October time frame on the East coast.
They say "Great Minds think alike" and that imitation is "the sincerest form of flattery." Both of these quotes came to mind when I read fellow blogger Chuck Hollis' (EMC) excellent April 7th blog post [The 10 Big Ideas That Are Shaping IT Infrastructure Today]. Not surprisingly, some of his thoughts are similar to those I had presented two weeks ago in my March 22nd post [Cloud Computing for Accountants]. Here are two charts that caught my eye:
On page 13 of my deck, I had an old black and white photo of telephone operators, as part of a section on the history of selecting "cloud" as the iconic graphic to represent all networks. Chuck has this same graphic on his chart titled "#1 The Industrialization of IT Infrastructure".
Looks like Chuck and I use the same "stock photo" search facility!
On page 45 on my deck, I had a list of major "arms dealers" that deliver the hardware and software components needed to build Cloud Computing. Chuck has a similar chart, titled "#2 The Consolidation of the IT Industry", but with some interesting differences.
Let's look at some of the key differences:
The left-to-right order is slightly different. I chose a 1-2-4-2-1 symmetrical pattern purely on aesthetic reasons. My presentation was to a bunch of accountants, and so I was trying not to make it sound like an "Infomercial" for IBM products and offerings. My sequence is roughly chronological, in that Oracle announced its intention to acquire Sun, then Cisco, VMware and EMC announced their VCE coalition, followed closely by Cisco, VMware and NetApp announcing they work together well also, followed by [HP extended alliance with Microsoft] on Jan 13, 2010. As the IT marketplace is maturing, more and more customers are looking for an IBM-like one-stop shopping experience, and certainly various "mini-mall" alliances have formed to try to compete in this space.
I had HP and Microsoft in the same column, referring only to the above-mentioned January announcement. HP is all about private cloud hardware infrastructures, but Microsoft is all about "three screens and the public cloud", so not sure how well this alliance will work out from a Cloud Computing perspective. This was not to imply that the other stacks don't work well with Microsoft software. They all do. Perhaps to avoid that controversy, Chuck chose to highlight HP's acquisition of EDS services instead.
I used the vendor logos in their actual colors. Notice that the colors black, blue and red occur most often. These happen to be the three most popular ballpoint pen ink colors found on the very same paper documents these computer companies are trying to eliminate. Paper-less office, anyone? Chuck chose instead to colorize each stack with his own color scheme. While blue for IBM and orange for Sun Microsystems make some sense, it is not clear if he chose green for Cisco/VMware/EMC for any particular reason. Perhaps he was trying to subtly imply that the VCE stack is more energy efficient? Or maybe the green refers to money to indicate that the VCE stack is the most expensive? Either way, I would pit IBM's server/storage/software stack up against anything of comparable price from these other stacks in any energy efficiency bake-off.
What about the Cisco/VMware/NetApp combination? All three got together to assure customers this was a viable combination. IBM is the number one reseller of VMware, and VMware runs great with IBM's N series NAS storage, so I do not dispute Cisco's motivation here. It makes sense for Cisco to two-time EMC in this manner. Why should Cisco limit itself to a single storage supplier? Et tu VMware? Having VMware chose NetApp over its parent company EMC was a bit of a shock. No surprise that Chuck left NetApp out of his chart.
No love for Dell? I give Dell credit for their work with Virtual Desktop Images (VDI), and for embracing Ubuntu Linux for their servers. Dell's acquisitions of EqualLogic iSCSI-based disk systems and Perot Systems for services are also worth noting. Dell used to resell some of EMC's gear, but perhaps that relationship continues to fade away, as I [predicted back in 2007]. Chuck's decision to leave Dell off his chart speaks volumes to where this relationship stands, and where it is going.
Perhaps we are all in just one big ["echo chamber"], as we are all coming up with similar observations, talking to similar customers, and reviewing similar market analyst reports. I am glad, at least this time, that Chuck and I for the most part agree where the marketplace is going. We live in interesting times!