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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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Continuing my coverage of the 30th annual [Data Center Conference]. here is a recap of Wednesday morning sessions.
A Data Center Perspective on MegaVendors
The morning started with a keynote session. The analyst felt that the eight most strategic or disruptive companies in the past few decades were: IBM, HP, Cisco, SAP, Oracle, Apple and Google. Of these, he focused on the first three, which he termed the "Megavendors", presented in alphabetical order.
Cisco enjoys high-margins and a loyal customer base with Ethernet switch gear. Their new strategy to sell UP and ACROSS the stack moves them into lower-margin business like servers. Their strong agenda with NetApp is not in sync with their partnership with EMC. They recently had senior management turn-over.
HP enjoys a large customer base and is recognized for good design and manufacturing capabilities. Their challenges are mostly organizational, distracted by changes at the top and an untested and ever-changing vision, shifting gears and messages too often. Concerns over the Itanium have not helped them lately.
IBM defies simple description. One can easily recognize Cisco as an "Ethernet Switch" company, HP as a "Printer Company", Oracle as a "Database Company', but you can't say that IBM is an "XYZ" company, as it has re-invented itself successfully over its past 100 years, with a strong focus on client relationships. IBM enjoys high margins, sustainable cost structure, huge resources, a proficient sales team, and is recognized for its innovation with a strong IBM Research division. Their "Smarter Planet" vision has been effective in supporting their individual brands and unlock new opportuties. IBM's focus on growth markets takes advantage of their global reach.
His final advice was to look for "good enough" solutions that are "built for change" rather than "built to last".
Chris works in the Data Center Management and Optimization Services team. IBM owns and/or manages over 425 data centers, representing over 8 million square feet of floorspace. This includes managing 13 million desktops, and 325,000 x86 and UNIX server images, and 1,235 mainframes. IBM is able to pool resources and segment the complexity for flexible resource balancing.
Chris gave an example of a company that selected a Cloud Compute service provided on the East coast a Cloud Storage provider on the West coast, both for offering low rates, but was disappointed in the latency between the two.
Chris asked "How did 5 percent utilization on x86 servers ever become acceptable?" When IBM is brought in to manage a data center, it takes a "No Server Left Behind" approach to reduce risk and allow for a strong focus on end-user transition. Each server is evaluated for its current utilization:
Amazingly, many servers are unused. These are recycled properly.
1 to 19 percent
Workload is virtualized and moved to a new server.
20 to 39 percent
Use IBM's Active Energy Manager to monitor the server.
40 to 59 percent
Add more VMs to this virtualized server.
over 60 percent
Manage the workload balance on this server.
This approach allows IBM to achieve a 60 to 70 percent utilization average on x86 machines, with an ROI payback period of 6 to 18 months, and 2x-3x increase of servers-managed-per-FTE.
Storage is classified using Information Lifecycle Management (ILM) best practices, using automation with pre-defined data placement and movement policies. This allows only 5 percent of data to be on Tier-1, 15 percent on Tier-2, 15 percent on Tier-3, and 65 percent on Tier-4 storage.
Chris recommends adopting IT Service Management, and to shift away from one-off builds, stand-alone apps, and siloed cost management structures, and over to standardization and shared resources.
You may have heard of "Follow-the-sun" but have you heard of "Follow-the-moon"? Global companies often establish "follow-the-sun" for customer service, re-directing phone calls to be handled by people in countries during their respective daytime hours. In the same manner, server and storage virtualization allows workloads to be moved to data centers during night-time hours, following the moon, to take advantage of "free cooling" using outside air instead of computer room air conditioning (CRAC).
Since 2007, IBM has been able to double computer processing capability without increasing energy consumption or carbon gas emissions.
It's Wednesday, Day 3, and I can tell already that the attendees are suffering from "information overload'.
Continuing my week in Washington DC for the annual [2010 System Storage Technical University], I presented a session on Storage for the Green Data Center, and attended a System x session on Greening the Data Center. Since they were related, I thought I would cover both in this post.
Storage for the Green Data Center
I presented this topic in four general categories:
Drivers and Metrics - I explained the three key drivers for consuming less energy, and the two key metrics: Power Usage Effectiveness (PUE) and Data Center Infrastructure Efficiency (DCiE).
Storage Technologies - I compared the four key storage media types: Solid State Drives (SSD), high-speed (15K RPM) FC and SAS hard disk, slower (7200 RPM) SATA disk, and tape. I had comparison slides that showed how IBM disk was more energy efficient than competition, for example DS8700 consumes less energy than EMC Symmetrix when compared with the exact same number and type of physical drives. Likewise, IBM LTO-5 and TS1130 tape drives consume less energy than comparable HP or Oracle/Sun tape drives.
Integrated Systems - IBM combines multiple storage tiers in a set of integrated systems managed by smart software. For example, the IBM DS8700 offers [Easy Tier] to offer smart data placement and movement across Solid-State drives and spinning disk. I also covered several blended disk-and-tape solutions, such as the Information Archive and SONAS.
Actions and Next Steps - I wrapped up the talk with actions that data center managers can take to help them be more energy efficient, from deploying the IBM Rear Door Heat Exchanger, or improving the management of their data.
Greening of the Data Center
Janet Beaver, IBM Senior Manager of Americas Group facilities for Infrastructure and Facilities, presented on IBM's success in becoming more energy efficient. The price of electricity has gone up 10 percent per year, and in some locations, 30 percent. For every 1 Watt used by IT equipment, there are an additional 27 Watts for power, cooling and other uses to keep the IT equipment comfortable. At IBM, data centers represent only 6 percent of total floor space, but 45 percent of all energy consumption. Janet covered two specific data centers, Boulder and Raleigh.
At Boulder, IBM keeps 48 hours reserve of gasoline (to generate electricity in case of outage from the power company) and 48 hours of chilled water. Many power outages are less than 10 minutes, which can easily be handled by the UPS systems. At least 25 percent of the Computer Room Air Conditioners (CRAC) are also on UPS as well, so that there is some cooling during those minutes, within the ASHRAE guidelines of 72-80 degrees Fahrenheit. Since gasoline gets stale, IBM runs the generators once a month, which serves as a monthly test of the system, and clears out the lines to make room for fresh fuel.
The IBM Boulder data center is the largest in the company: 300,000 square feet (the equivalent of five football fields)! Because of its location in Colorado, IBM enjoys "free cooling" using outside air temperature 63 percent of the year, resulting in a PUE of 1.3 rating. Electricity is only 4.5 US cents per kWh. The center also uses 1 Million KwH per year of wind energy.
The Raleigh data center is only 100,000 Square feet, with a PUE 1.4 rating. The Raleigh area enjoys 44 percent "free cooling" and electricity costs at 5.7 US cents per kWh. The Leadership in Energy and Environmental Design [LEED] has been updated to certify data centers. The IBM Boulder data center has achieved LEED Silver certification, and IBM Raleigh data center has LEED Gold certification.
Free cooling, electricity costs, and disaster susceptibility are just three of the 25 criteria IBM uses to locate its data centers. In addition to the 7 data centers it manages for its own operations, and 5 data centers for web hosting, IBM manages over 400 data centers of other clients.
It seems that Green IT initiatives are more important to the storage-oriented attendees than the x86-oriented folks. I suspect that is because many System x servers are deployed in small and medium businesses that do not have data centers, per se.