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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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The title of this post is inspired by Baxter Black's [latest book]. Rathera recap of the break-out sessions, I thought I would comment on a fewsentences, phrases or comments I heard in the afternoon and evening.
Stop buying storage from EMC or NetApp
The lunch was sponsored by Symantec. Rod Soderbery presented "Taking the cost out ofcost savings", explaining some ideas to reduce IT costs immediately.
First, he suggested to "stop buying storage" from EMC or NetApp that charge a premiumfor tier-one products. Instead, Rod suggested that people should "think like a Web company"and buy only storage products based on commodity hardware to save money, and to use SRM software to identify areas of poor storage utilization. IBM's TotalStorage Productivity Center softwareis often used to help with this analysis.
His other suggestions were to adopt thin provisioning, data deduplication, and virtualization.The discussion at my table started with someone asking, "How do we adopt those functions without buying new storage capacity with those features already built-in?" I explained that IBM's SAN Volume Controller (SVC),N series gateways, and TS7650G ProtecTIER virtual tape gateway can all provide one or moreof these features to your existing disk storage capacity.
IBM and HP are leaders in blade servers
In the session "Future of Server and OS: Disappearing Boundaries", the audience confirmedby electronic survey that IBM and HP are the leaders in blade servers, although blades representonly 8-10 percent of the overall server market.
Interestingly, 22 percent of the audience has deployed both x86 and non-x86 (POWER, SPARC, etc.) blade servers.The presenters considered this an interesting insight.
Another survey of the audience found that 3 percent considered Sun/STK as their primary storagevendor. One of the presenters was delighted that Sun is still hanging in there.
IBM Business Partners deliver the best of IBM and mask the worst
Elaine Lennox, IBM VP, and Mark Wyllie, CEO of Flagship Solutions Group, Inc. presentedIBM-sponsored back to back sessions. Elaine presented IBM's vision, the New Enterprise Data Center, and the challenges that demand a smarter planet.
Mark focused on his company's experience working with IBM through Innovation Workshops. Theseare assessments that can help someone identify where you are now, where you want to be, andthen action plans to address the gaps.
Cats and Dogs, Oil and Water, Microsoft Windows and Mission-critical applications, what do all of these have in common?
NEC Corporation of America sponsored some sessions on some x86-based solutions they have to offer.The first part, titled "Rats Nests, Snow Drifts and Trailers" focused unified storage, andthe second part, presented by Michael Nixon, focused on how to bring Microsoft Windows servers into the data center for mission-critical applications.
The Economy might be slowing, but storage is still growing
Two analysts co-presented "The Enterprise Storage Scenario". Unlike computing capacity, thereis no on/off switch for storage, not from applications nor from end-users. The cost ofpower for storage is expected to be 3x by 2013. Virtual servers, includingVMware and Microsoft's Hyper-V will drive the need for shared external disk storage.A survey of the audience found 20 percent were expecting to purchase additional storagecapacity 4Q08.
When someone reaches age 52, they expect to coast the rest of their career
At dinner with analysts, the discussion of financial meltdown and bailouts is unavoidable,including everyone's views about the proposed bailout of the Big 3 automakers. I can'tdefend Ford, GM and Chrysler paying their people $70 US dollars per hour, when their UScounterparts at Toyota or Honda are only paid $45 to $50 dollars per hour.
However, I have a close friend who retired after 20 years working for the fire department,and a cousin who retired after 20 years serving in the Navy (the US Navy, not the BolivianNavy), and both are still in their forties in age. A long time ago, IT professionalsretired after 30 years, in some cases with 50 to 60 percent of their base pay as theirpension for the rest of their lives. A 52-year-old that has worked 30 years might expect to enjoy the rest of his old age playing golf and pursuing other hobbies. This is not "coasting", it is called "retirement". The few of my colleagues that I have seen who worked 35 to 40 years did so becausethey enjoyed the challenge of work at IBM. They enjoyed solving tough engineering problems and helping customers.As long as they were having fun on the job,IBM was glad to keep their wealth of experience on board and actively engaged.
Unfortunately, many people rely on their own investments in the stock market for retirement, ratherthan company pensions. With the current financial crisis, I suspect many people my age arereconsidering their previous retirement plans.
We're going to need more trains!
I took the monorail back to my hotel. The ride includes funny announcements and statistics,including this gem:
"Since 1940, Las Vegas has doubled in population every ten years, which means thatby the year 2230, we will have over 1 trillion people calling Las Vegas home. We're goingto need more trains!"
That wraps up Tuesday, Day 2 of my attendance here! Now for some sleep.
In last week's System Storage Portfolio Top Gun class in Dallas, some of the students were not familiarwith Really Simple Syndication (RSS). For the uninitiated, this can be intimidating.I thought a quick overview of what I've done might help:
Chose a "feed reader". I chose Bloglines but there are many others.
Use Technorati to search other blogs for keywords or phrases I am looking for.
When I find a blog that I like to continue tracking, I "add" it to my subscription list on bloglines. Just hit "add" and copy the URL of the blog you want to track. Bloglines will figure out the RSS keywords required.I track eight blogs at the momemnt, but some people with lots of time on their hands track 20 or more. It is easy to unsubscribe, so don't be afraid to try some out for a few days.
Since I was actually going to run a blog of my own, I read a few books on the topic. One I recommend is "Naked Conversations" by Robert Scoble and Shel Israel, both experienced bloggers.
Finally, I am not big on spell checking, but most places have the option to preview your post or comment before it actually gets posted, which is not a bad idea if you use any HTML tags.
For a quick taste of blogging, consider using Data Storage Blogger Feed Reader. This has a lot of blogs on the topic of storage, already added and categorized for your convenience, ready for your perusal.
I am sure there are many other ways to enjoy the Blogosphere, but this works for me.[Read More]
I am proud to announce we have yet another IBM blogger for the storosphere, Rich Swain from IBM's Research Triangle Park in Raleigh, North Carolina will blog about
[News and Information on IBM’s N series].
Rich is a Field Technical Sales Specialist with deep-dive knowledge and experience.
He's already posted a dozen or so entries, to give you a feel for the level of technical detail he will provide.
Please welcome Rich by following his blog and posting comments on his posts.
Chris Anderson, of Wired magazine, wrote a great article called The Long Tail.
This article became a book by the same name published earlier this year, and I just discovered it on a recent visit to Second Life. A lot of IBMers are now alsoSecond Lifers, and I suspect it is just a matter of time before we are conductingour customer briefings there, and getting our year-end bonuses paid directly in Linden bucks.(Those of you not familiar with Second Life can watch this 3-minute video fromthe folks at Text100)
Anyways, the Long Tail describes the new economy of entertainment thanks to digitalstorage. Here are some of the key insights.
In the past, entertainment was all about hits: hit songs, hit movies,hit novels, and this was primarily because of the economic realities restricted byphysical space. Chris writes: "An average movie theater will not show a film unless it can attract at least 1,500 people over a two-week run; that's essentially the rent for a screen. An average record store needs to sell at least two copies of a CD per year to make it worth carrying; that's the rent for a half inch of shelf space."
Things have changed. To drive the point home, Robbie Vann-Adibe (CEO of eCast), poses the trick question"What percentage of the top 10,000 titles in any online media store (Netflix, iTunes, Amazon, or any other) will rent or sell at least once a month?" The answer will surprise you. Write down your guess first, then go read here. His digital jukeboxes are able to play from a list of150,000 songs, not the few hundred you'd find at the Tap Room which is rated as having the best jukebox in Tucson.
The phenomenon is not just limited to music. "Take books," Chris writes, "The average Barnes & Noble carries 130,000 titles. Yet more than half of Amazon's book sales come from outside its top 130,000 titles. Consider the implication: If the Amazon statistics are any guide, the market for books that are not even sold in the average bookstore is larger than the market for those that are..."
This has incredible implications for the storage industry. For one, content providers are going to dig deep into their archives to digitize and deliver "long tail" offerings. If they don't have a deep archive, many will start to build one. Second, the need to search through that large volume of content will become more critical. Classifying and indexing with the appropriate tags and metadata will be an important task.
Continuing my summary of Pulse 2008, the premiere service managementconference focusing on IBM Tivoli solutions, I attended and presentedbreakout sessions on Monday afternoon.
Tivoli Storage "State-of-the-Subgroup" update
Kelly Beavers, IBM director of Tivoli Storage, presented the first breakout for all of the Tivoli Storage subgroup.Tivoli has several subgroups, but Tivoli Storage leads with revenuesand profits over all the others.Tivoli storage has top performing business partner channel of anysubgroup in IBM's Software Group division.IBM is world's #1 provider of storage vendor (hardware, softwareand services), so this came to no surprise to most of the audience.
Looking at just the Storage Software segment, it is estimatedthat customers will spend $3.5 billion US dollars more in the year 2011 than they did last year in 2007. IBM is #2 or #3 in eachof the four major categories: Data Protection, Replication, Infrastructure management, and Resource management. In eachcategory, IBM is growing market share, often taking away share fromthe established leaders.
There was a lot of excitement over the FilesX acquisition.I am still trying to learn more about this, but what I have gathered so far is that it can:
Like turning a "knob", you can adjust the level of backupprotection from traditional discrete scheduled backups, to morefrequent snapshots, to continuous data protection (CDP). Inthe past, you often used separate products or features to dothese three.
Perform "instantaneous restore" by performing a virtualmount of the backup copy. This gives the appearance that therestore is complete.
This year marks the 15th anniversary of IBM Tivoli StorageManager (TSM), with over 20,000 customers. Also, this yearmarks the 6th year for IBM SAN Volume Controller, having soldover 12,000 SVC engines to over 4,000 customers.
Data Protection Strategies
Greg Tevis, IBM software architect for Tivoli Technical Strategy,and I presented this overview of data protection. We coveredthree key areas:
Protecting against unethical tampering with Non-erasable, Non-rewriteable (NENR) storage solutions
Protecting against unauthorized access with encryption ondisk and tape
Protecting against unexpected loss or corruption with theseven "Business Continuity" tiers
There was so much interest in the first two topics that weonly had about 9 minutes left to cover the third! Fortunately,Business Continuity will be covered in more detail throughoutthe week.
Henk de Ruiter from ABN Amro bank presented his success storyimplementing Information Lifecycle Management (ILM) across hisvarious data centers using IBM systems, software and services.
Making your Disk Systems more Efficient and Flexible
I did not come up with the titles of these presentations. Theteam that did specifically chose to focus on the "business value"rather than the "products and services" being presented. Inthis session, Dave Merbach, IBM software architect, and I presentedhow SAN Volume Controller (SVC), TotalStorage Productivity Center,System Storage Productivity Center, Tivoli Provisioning Managerand Tivoli Storage Process Manager work to make your disk storagemore efficient and flexible.