Last week, a writer for a magazine contacted us at IBM to confirm a quote that writing a Terabyte (TB) on disk saves 50,000 trees. I explained that this was cited from UC Berkeley's famousHow Much Information? 2003 study.
I thought of this today as I read Jefferson Graham's article "How many trees did your iPhone bill kill?" in the USA Today newspaper. Apparently, new Apple iPhone users were sent AT&T billing statements that detailed their every phone call, text message or internet access. Here's a video on YouTube from Justine Ezarik that shows the absurdity of a 300-page monthly phone bill:
To be fair, the USA Today article explains that AT&T also offers "summary billing" as well as "on-line billing", but apparently neither of these are the default choice. I can understand that phone companies send out bills on paper because not everyone who has a phone has internet access, but in the case of its iPhone customers, internet access is in the palm of your hands! Since all iPhone customers have internet access, and AT&T knows which customers are using an iPhone, it would make sense for either on-line billing or summary billing to be the default choice, and let only those that hate trees explicitly request the full billing option.
Sending a box of 300 pages of printed paper is expensive, both for the sender and the recipient. This informationcould have been shipped less expensively on computer media, a single floppy diskette or CDrom for example. Forthose who prefer getting this level of detail, a searchable digitized version might be more useful to the consumer.
Which brings me to the concept of Information Lifecycle Management (ILM). You can read my recent posts on ILM byclicking the Lifecycle tab on the right panel, or my now infamous post from last year about ILM for my iPod.
His recollection of the history and evolution of ILM fairly matches mine:
While the SNIA definition provides a vendor-independent platform to start the conversation, it can be intimidatingto some, and is difficult to memorize word for word.When I am briefing clients, especially high-level executives, they often ask for ILM to be explained in simpler terms. My simplified version is:
So ILM is not just a good idea to save a company money, it can keep them out of the court room, as well as help save the environment and not kill so many trees. Now that 100 percent of iPhone customers have internet access, and a goodnumber of non-iPhone customers have internet access at home, work, school or public library, it makes sense for companies to ask people to "opt-in" to getting their statements on paper, rather than forcing them to "opt-out".
technorati tags: IBM, Terabyte, TB, 50,000 trees, Jefferson Graham, USAtoday, Apple, iPhone, iPod, AT&T, Justine Ezarik, YouTube, Information, Lifecycle, Management, ILM, SNIA, EMC, Sun, StorageTek, HP, asset, laptops, expense, employees, privacy, exposure, liability, unethical tampering, unexpected loss, unauthorized access, opt-in, opt-out[Read More]
Comments (3) Visits (10027)
In addition to creating the Dilbert cartoon, Scott Adams has a blog, which sometimes is quite serious,and other times quite funny. The anticipated 30x cost of "Flash Drives" for Enterprise disk systems reminded meof one of Scott's articles from November 2007 titled [Urge to Simplify].Here's an excerpt:
Now the casinos have people trained, like chickens hoping for pellets, to take money from one machine (the ATM), carry it across a room and deposit in another machine (the slot machine). I believe B.F. Skinner would agree with me that there is room for even more efficiency: The ATM and the slot machine need to be the same machine.
Perhaps EMC can redesign its DMX-4 to "blink and make exciting sounds" as well. The Flash Drives were designedfor the financial services industry, so those disk systems could be directly connected to make transfers between the appropriate bank accounts.Read More]
An interesting blog in "Channel Advisor" relates to the lack of trust in the storage industry:Education — Trust: Key To Survival In Today's IT Worldand offers some advice to vendors and channel distributions.
I can't stress enough how important is credibility in a highly-competitive marketplace.[Read More]
Here we are again at Top Gun class.In between class topics, we often show short video clips.
This week, we saw IBM Executive Bob Hoey's wisdom on selling mainframe computers. Bob is the VP of Sales for our System z server line, but the lessons might also apply to high-end disk or enterprise tape libraries.Read More]
Comments (2) Visits (9854)
On his "Data Storage - Dullness becomes Mainstream" blog, Chris Evans is
amazed athow low they can go!.He compares the latest 100GB Toshiba 1.8" drive designed for portable music players, to the size andweight of older technology, like the IBM 3380 Direct Access Storage Device (DASD).
Chris couldn't find the dimensions of the 3380, so I thought I would provide the missing detail.The IBM 3380 History Archivesprovides a nice summary:
At least take a backup first.Read More]