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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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Often, when looking at disk storage it is easy to focus on comparisons to other disk storage, but disruptive technologies cross boundaries. Already we have seen Flash Memory drives on the IBM BladeCenter, replacing traditional disk drives internal to each blade server. They are smaller than regular disk drives, but big enough to hold the operating system to boot from.
The New York Times has an article by John Markoff, Redefining the Architecture of Memory that talks about IBM's research on "Racetrack Memory".The article is a good read, but here are some interesting excerpts:
Now, if an idea that Stuart S. P. Parkin is kicking around in an I.B.M. lab here is on the money, electronic devices could hold 10 to 100 times the data in the same amount of space.
Currently the flash storage chip business is exploding. Used as storage in digital cameras, cellphones and PCs, the commercially available flash drives with multiple memory chips store up to 64 gigabytes of data.
However, flash memory has an Achilles’ heel. Although it can read data quickly, it is very slow at storing it. That has led the industry on a frantic hunt for alternative storage technologies that might unseat flash.
Mr. Parkin’s new approach, referred to as “racetrack memory,” could outpace both solid-state flash memory chips as well as computer hard disks, making it a technology that could transform not only the storage business but the entire computing industry.
But ultimately, the technology may have even more dramatic implications than just smaller music players or wristwatch TVs, said Mark Dean, vice president for systems at I.B.M. Research.“Something along these lines will be very disruptive,” he said. “It will not only change the way we look at storage, but it could change the way we look at processing information. We’re moving into a world that is more data-centric than computing-centric.”
This technology has the potential to break some of the physical limitations that are currently worrying disk drive designers. I look forward to see how this plays out.
Continuing this week's series on Pulse 2009 video, we have a double header. Bob Dalton discusses our entry-level IBM System Storage [DS3000] and midrange IBM System Storage [DS4000] disk systems, followed by Dan Thompson discussing [IBM Tivoli Storage Manager FastBack] software.
IBM Tivoli Storage Manager FastBack is the result of IBM's [acquisition of FilesX], a company in Israel that developed software to backup servers at remote branch offices running Microsoft Windows operating system.
I attended the main tent sessions on Day 2 (Monday). The focuswas on Visibility, Control and Automation.
Steve is IBM senior VP and Group Executive of the IBM Software Group, and presented someinsightful statistics from the IBM Global Technology Outlookstudy, some recent IBM wins, and other nuggets of IT trivia:
In 2001, there were about 60 million transistors per humanbeing. By 2010, this is estimated to increase to one billion per human
In 2005, there were about 1.3 billion RFID tags, by 2010this is estimated to grow to over 30 billion
IBM helped the City of Stockholm, Sweden, reduce traffic congestion 20-25% using computer technology
Only about 25% data is original, the remaining75% is replicated
In 2007, there were approximately 281 Exabytes (EB), expected to increase to 1800 EB by the year 2011
70 percent of unstructured data is user-created content, but 85 percent of this will be managed by enterprises
Only 20% of data is subject to compliance rules and standards, and about 30% subject to security applications
Human error is the primary reason for breaches, with34% of organizations experiencing a major breach in 2006
10% of IT budget is energy costs (power and cooling), and thiscould rise to 50% in the next decade
30 to 60 percent of energy is wasted. During the next 5 years, people will spend as much on energy as they will on new hardware purchases.
Al Zollar is the General Manager of IBM Tivoli. He discussedthe 20 some recent software acquisitions, including Encentuate and FilesX earlier this year.
"The time has come to fully industrialize operations" -- Al Zollar
What did Al mean about "industrizalize"? This is theclosed-loop approach of continuous improvement, including design, delivery and management.
Al used several examples from other industries:
Henry Ford used standardized parts and processautomation. Assembly of an automatobile went from 12 hours by master craftsmen, to delivering a new model T every 23 seconds off anassembly line.
Power generation was developed by Thomas Edison. A satellite picture showed the extent of the [Blackout of 2003 in Northeast US and Canada]. The time for "smart grid" has arrived, making sensors andmeters more intelligent. This allows non-essential IP-enabled appliances in our home or office to be turned off to reduce energy consumption.
[McCarran International Airport] integrated the management of 13,000 assets with IBM Tivoli Maximo Enterprise Asset Management (EAM) software, and was able to increase revenues through more accurate charge-back. Unlike traditional EnterpriseResource Planning (ERP) applications, EAM offers the deep management of four areas: production equipment, facilities, transportation, and IT.
When compared to these other industries, management of IT is in itsinfancy. The expansion of [Web 2.0] and Service-Oriented Architecture [SOA] is driving this need.What people need is a "new enterprise data center" that IBM Tivoli software can help you manage across operational boundaries. IBM can integrate through open standards with management software from Cisco, Sun, OracleMicrosoft, CA, HP, BMC Software, Alcatel Lucent, and SAP.Together with our ecosystems of technology partners, IBM ismeeting these challenges.
IBM clients have achieved return on investment from gettingbetter control of their environment. This week there are client experience presentations Sandia National Labs, Spirit AeroSystems, Bank of America, and BT Converged communication services.
Chris O'Connor used some of his staff as "actors" to show an incredible live demo of various Tivoli and Maximo products for the mythical launch of "Project Vitalize", thenew online web store for a new "Aero Z bike" from the mythical VCA Bike and Motorcycle company.
Shoel Perelman played the role of "CIO".The CIO locked down all spending, and asked the IT staff to make the shift from bricks-and-mortar to web salesof this new product on in 15 months. While the company andsituation were mythical, all the products that were part of thelive demo are all readily available.The CIO had three goals:
What do we have? where is it? what's connected to what?Traditionally, these would be answered from lists in spreadsheets.The CIO had a goal to deploy IBM Tivoli Application DependenceDiscover Manager (TADDM) which discovered all hardware and software,with an easy to understand view, and how each piece serves the business applications.
Each of the teams have processes, and needed them consistent andrepeatable, tightly linked together. Time is often wasted on thephone coordinating IT changes. For this, the CIO had a goalto deploy Tivoli Change and Configuration Management Database (CCMDB) for "strict change control".The process dashboard is accessible for all teams, to see how all projects are progressing. There is also aCompliance dashboard, which identifies all changes by role, clearly spelling out who can do what.
There is a lot of computerized machinery, Manufacturing assets and robotics. The CIO set a goal to "do more with existing people", and needed to automate key processes.Sales rep wanted to add a new distributor to key web portal.This was all done through their "service catalog", When they needed to deploy a new application, they were able to find servers with available capacity and adjust using automatic provisioning. Thanks to IBM, the IT staff no longer get paged at 3am in the morning, and fewer days are spent in the "war room". They now have confidence that thelaunch will be successful.
Ritika Gunnar played the role of "Operations manager". She highlightedfive areas:
"Service viewer" dashboard with green/yellow/red indicators forall of their edge, application and datbase servers. This allowsher to get data 4-5 times faster and more accurate.
Tivoli Enterprise Portal eliminates bouncingaround various products.
Tivoli Common Reporting for CPU utilization of all systems, helps find excess capacity usingIBM Tivoli Monitor
On average, 85 percent of problems are caused by IT changes to the environment. IBM can help find dependencies, so that changes in one area do not impact other areas unexpectedly
Process Automation will Show changes that have been completed, in progress, or overdue.She can see all steps in a task or change request. A"workflow" automates all the key steps that need to be taken.
Laura Knapp played the role of "Facilities manager". She wanted to See all processes that apply to her work using a role-based process dashboard. The advantage of using IBM is that it changes work habits, reduces overtimeby 42 percent, improves morale. The IT staff now works as team,collaborates more, and jobs get done faster with fewer mistakes.Employees are online, accessing, monitoring and managing dataquicker. In days not weeks.
IBM Tivoli Enterprise Console (TEP) served as a common vehicle.She was able to pull up floor plan online, displaying all of the managed assets and mapped features. With the temperature overlay from Maximo Spatial, she was able to review hot spots on data center floor. Heat can cause servers to fail or shut down.
Power utilization chart at peak loadsCan now anticipate, predict and watch power consumption,and were able to justify replacement with newer, more energy-efficient equipment.
The CIO got back on stage, and explained the great success of thelaunch. They use Webstore usage tracking, security tools tracking all new registrations, and trackingserver and storage load.It now only takes hours, not weeks, to add new business partners and distributors.Tivoli Service Quality Assurance toolstrack all orders placed, processed, and shipped.Faster responsiveness is competitive advantage. TheirIT department is no longer seen as stodgy group, but as a world classorganization.
The live demo showed how IBM can help clients with rapid decisionmaking, speed and accuracy of change processes, and automation to take actions quickly. The result is a strong return on investment (ROI).
Liz Smith, IBM General Manager of Infrastructure Services, presented the results of an IBM survey to CEOs and CIOs asking questions like: What is the next big impact? Where are you investing?What will new datacenter look like?
The five key traits they found for companies of the future:
They were hungry for change
Innovative beyond customer imagination
Disruptive by nature
Genuine, not just generous
The IT infrastructure must be secure, reliable, and flexible.Taking care of environment is a corporate responsibility, notjust a way to reduce costs.
The five entry points for IBM Service Management: Integrate, Industrialize,Discover,Monitor and Protect.IBM Service management and compliance are critical for theGlobally Integrated Enterprise, with repeatable, scalable and consistent processes that enablechange to an automated workflow. This reduces errors, risks and costs, and improves productivity.IBM has talent, assets and experience to help any client get there.
Lance lives in Austin, TX, where IBM Tivoli is headquartered,so this made a good choice as a keynote speaker.He is best known for winning seven "Tour de France" bicycle races in a row, but he spoke instead gave an inspirational talk about how he survived cancer.
In 1996, Lance was diagnosed with cancer. Surprisingly, He said it was thegreatest thing that happened to him, and gave him new perspective on his life, family and the sport ofbicycling.Back then, there wasn't a webMD, Google or other Web 2.0 socialnetworking sites for Lance to better understand what he wasgoing through, learn more about treatment options, or find othersgoing through the same ordeal.
After his treatment, he was considered "damaged goods" by manyof the leading European bicycle teams. So, he joined the US Postal Serviceteam, not known for their wins, but often invited to sell TVrights to American audiences. Collaborating with his coachesand other members of his team, he revolutionized the bicycling sport, analyzed everything about the race, and built up morale.He won the first "yellow jersey" in 1999, and did so each yearfor a total of seven wins.
Lance formed the [Livestrong foundation] to help other cancer survivors. Nike came to him and proposed donating 5 million "rubber bracelets"colored yellow to match his seven yellow jerseys, with the name "Livestrong" embossed on them, that his foundation couldthen sell for one dollar apiece to raise funds. What some thought was a silly idea at first has started amovement.At the 2004 Olympics, many athletes from all nations and religious backgrounds, wore these yellow braceletsto show solidarity with this cause.To date, the foundation has sold over 72 million yellow bracelets, and these have served to provide a symbol,a brand, a color identity, to his cause.
He explained that doctor's have a standard speech to cancer survivors.As a patient, you can go out this doorway and never tell anyone,keep the situation private. Or you can go out this other doorway, you tell everybody your story. Lance chose the latter, and he felt it was the best decision he ever made.He wrote a book titled [It's Not About the Bike: My Journey Back to Life].
His call to action for the audience: find out what can you do to make a difference.A million non-governmental organizations[NGO] have started in the past 10 years. Don't just give cash, also give your time and passion.
Continuing my summary of Pulse 2008, the premiere service managementconference focusing on IBM Tivoli solutions, I attended and presentedbreakout sessions on Monday afternoon.
Tivoli Storage "State-of-the-Subgroup" update
Kelly Beavers, IBM director of Tivoli Storage, presented the first breakout for all of the Tivoli Storage subgroup.Tivoli has several subgroups, but Tivoli Storage leads with revenuesand profits over all the others.Tivoli storage has top performing business partner channel of anysubgroup in IBM's Software Group division.IBM is world's #1 provider of storage vendor (hardware, softwareand services), so this came to no surprise to most of the audience.
Looking at just the Storage Software segment, it is estimatedthat customers will spend $3.5 billion US dollars more in the year 2011 than they did last year in 2007. IBM is #2 or #3 in eachof the four major categories: Data Protection, Replication, Infrastructure management, and Resource management. In eachcategory, IBM is growing market share, often taking away share fromthe established leaders.
There was a lot of excitement over the FilesX acquisition.I am still trying to learn more about this, but what I have gathered so far is that it can:
Like turning a "knob", you can adjust the level of backupprotection from traditional discrete scheduled backups, to morefrequent snapshots, to continuous data protection (CDP). Inthe past, you often used separate products or features to dothese three.
Perform "instantaneous restore" by performing a virtualmount of the backup copy. This gives the appearance that therestore is complete.
This year marks the 15th anniversary of IBM Tivoli StorageManager (TSM), with over 20,000 customers. Also, this yearmarks the 6th year for IBM SAN Volume Controller, having soldover 12,000 SVC engines to over 4,000 customers.
Data Protection Strategies
Greg Tevis, IBM software architect for Tivoli Technical Strategy,and I presented this overview of data protection. We coveredthree key areas:
Protecting against unethical tampering with Non-erasable, Non-rewriteable (NENR) storage solutions
Protecting against unauthorized access with encryption ondisk and tape
Protecting against unexpected loss or corruption with theseven "Business Continuity" tiers
There was so much interest in the first two topics that weonly had about 9 minutes left to cover the third! Fortunately,Business Continuity will be covered in more detail throughoutthe week.
Henk de Ruiter from ABN Amro bank presented his success storyimplementing Information Lifecycle Management (ILM) across hisvarious data centers using IBM systems, software and services.
Making your Disk Systems more Efficient and Flexible
I did not come up with the titles of these presentations. Theteam that did specifically chose to focus on the "business value"rather than the "products and services" being presented. Inthis session, Dave Merbach, IBM software architect, and I presentedhow SAN Volume Controller (SVC), TotalStorage Productivity Center,System Storage Productivity Center, Tivoli Provisioning Managerand Tivoli Storage Process Manager work to make your disk storagemore efficient and flexible.
We had a great event today! This was a first-of-a-kind product launch, using Second Life as the medium. We invited IBM Business Partners, industry analysts and reporters from the Press to have their "avatars" in-world to watch us launch new tape systems, archive and retention systems, and disk systems announced this month.
Andy Monshaw, IBM System Storage General Manager, welcomed everyone to the event, and introduced our three speakers.He mentioned that this was a great innovative way to meet, collaborate and forge relationships without the carbon pollution associated with travel required by a more traditional face-to-face meeting. We had attendees from the USA, UK, Germany, Sweden, Italy, Colombia, and Brazil.
All the attendees were given a "goody bag" that contained IBM BP-logo clothing, animations and gestures to be used during the meeting.
Eric Buckley, one of our marketing managers for tape systems, introduced our complete line of LTO 4 tape systems, as wellas the TS7520 Virtualization Engine, a virtual tape library for Windows, UNIX and Linux servers. Eric had a virtual 3-Dversion of an LTO cartridge that is photo-realistic and dimensionally correct.
Funda Eceral, our solutions manager for archive and retention offerings, presented the new version of the IBM System Storage DR550, the DR550 file system gateway, and the IBM System Storage Multilevel Grid Archive Manager. At first we thought we would "pass the microphone" from speaker to speaker, but it turned out to be easier just to give all three speakers their own microphone.
Last, but not least, was David Tareen, marketing manager for disk systems, covering the entry-level DS3000 Express disk system bundles designed for our SMB client. David used a black-and-brown pointer stick to point out specific things on the charts.
After the presentations, Kristie Bell, VP of Marketing for IBM System Storage, hosted a Question & Answer (Q&A) panel.Avatars rose their left hand to indicate they had a question.
We thought it would be a good idea to have a few minutes at the end to socialize over a cup of coffee. This involved making a "coffee machine" that dispensed coffee, and the appropriate animations and gestures so that everyone could sip the coffee, and hold the coffee at waist level when they were talking.
The event was held upstairs in one of the conference rooms of the IBM Briefing Center, located on "IBM 8" island.Many people went to the ground floor to look at the many IBM System Storage products on display. Unlike a picture on a web-page, Second Life gives you a 3-D view that you can walk around each product, and get a feel for the size and shape of the hardware.
We had four photographers and camera-persons on hand to capture still shots, video, audio, and chat text, and are working now to combine them for marketing collateral. I want to thank the builders, script programmers, animators, clothing designers, speakers, editors, and channel enablement team for making this event such a great success!