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Continuing this week's theme of New Year's Resolutions for the data center, today we'll talk about one that many people make for their own personal lives: staying on a budget.
Often, when faced with a tightening budgets, we try to make more use of what we already have. Tell someone they are only using 10 percent of their brain, and they immediatelybelieve you; but tell them they are only using 30 percent of their storage, and they ask for a whitepaper,magazine article, or clarification on how that percentage is calculated. I actually visiteda customer that was only using6 percent of the storage attached to their Windows servers!
So, to help those of you making data center resolutions to stay on budget, the terms to remember are "Reduce", "Reuse" and "Rec If you are going to keep on a budget, remember that storage today is 30% more expensive than storage next year. That is the average drop in both disk and tape on a dollar-per-MB basis. If there is any way to postpone giving out storage until it is actually needed, you can save a bundle of money. Timing is everything! In the event of a disaster, getting immediate replacement for disk can be very expensive, but if you can wait just two weeks, you can negotiate a better deal. I thought of this while going to the movie theatre yesterday. A "hot dog" and a bottle of water was $8.00, but if you are able to wait two hours and eat after the movie, you can get a much better meal for less. Chances are, you have unused disk capacity spread across all your storage today, but perhaps they are formatted into small LUNs. The SVC can combine the capacity, and let you carve up big LUNs at the sizes you need.This is like taking all those tiny pieces of soap in your shower and forming a new bar of soap, or taking all the crumbs at the bottom of your bread box, and making a new slice of bread. And, the virtual LUNs are dynamically expandable,so give out only the amount they need today, as it is simple to expand them to larger sizes later. When evaluating your use of tape, determine if you are making best use of the tapes you have now, and perhaps a RECYCLE (or reclamation) scheme may be in order. Fewer tapes can save money in many ways, such as reduced storage costs, and reduced courier costs to send the tapes offsite. Tape media can still be 10-20 times less expensive than disk, based on full capacity.
If you are going to keep on a budget, remember that storage today is 30% more expensive than storage next year. That is the average drop in both disk and tape on a dollar-per-MB basis. If there is any way to postpone giving out storage until it is actually needed, you can save a bundle of money. Timing is everything! In the event of a disaster, getting immediate replacement for disk can be very expensive, but if you can wait just two weeks, you can negotiate a better deal. I thought of this while going to the movie theatre yesterday. A "hot dog" and a bottle of water was $8.00, but if you are able to wait two hours and eat after the movie, you can get a much better meal for less.
Chances are, you have unused disk capacity spread across all your storage today, but perhaps they are formatted into small LUNs. The SVC can combine the capacity, and let you carve up big LUNs at the sizes you need.This is like taking all those tiny pieces of soap in your shower and forming a new bar of soap, or taking all the crumbs at the bottom of your bread box, and making a new slice of bread. And, the virtual LUNs are dynamically expandable,so give out only the amount they need today, as it is simple to expand them to larger sizes later.
When evaluating your use of tape, determine if you are making best use of the tapes you have now, and perhaps a RECYCLE (or reclamation) scheme may be in order. Fewer tapes can save money in many ways, such as reduced storage costs, and reduced courier costs to send the tapes offsite. Tape media can still be 10-20 times less expensive than disk, based on full capacity.
Happy New Year!
This year I resolve to be more consistent in my blogging, and my goal is to give you one to five entries per week, every week, based on the advice from Glenn Wolsey, Jennette Banks, and others.On some weeks, I will have a running theme, so rather than super-long entries to cover everything I can think of on a topic, make the entries short and readable. This week is a good time to review last year's "New Year's Resolutions" and to make new ones for 2007. I will discuss actions that companies can adopt for their data centers.
A common resolution is to lose weight, as in this Dilbert comic. Last year, I resolved to lose weight in 2006, and am delighted with myself that I lost eight pounds. When people ask for the secret of my success, I whisper in their ear "Eat less, exercise more." In general, people (and companies) know what to do, but just don't do it, which Pfeffer and Sutton document in their book The Knowing-Doing Gap. In my case, it involved lifestyle change: I exercised at a gym three times per week in Tucson, with a personal trainer, and revamped my diet.
Not everyone subscribes to the "eat less exercise more" philosophy. For example, Ric Watson argues in his blog that you can eat fewer calories, but eat more in actual volume, by choosing the right foods. This brings up the issues of "metrics" that most data centers are familiar with. Last year, I read the book "You: On a Diet" which explains that it is better to focus on "waist reduction" as measured in inches around your mid-section at the belly button, than "weight reduction" as measured in pounds. This year, I resolve to get down to 35 inches by the end of 2007.
The problem with measuring "weight" is that you are weighing bones, muscle and fat. A person can gain ten pounds of muscle, lose ten pounds of fat, and the scale would indicate no progress. The same problem occurs in data centers. How many TB of data do you have? Storage admins can easily tell you, but can they tell how much of this is bone (data needed for operating infrastructure), muscle (data used in daily operations that generates revenue) or fat (obsolete or orphaned data)?
We at IBM often state that "Information Lifecycle Management (ILM)" is more lifestyle change than a "fad diet". Figuring out what data you should capture in the first place, where to place it, when to move it, and when to get rid of it, is more important that just buying different tiers of storage hardware. So, for those looking to make new data center resolutions, I suggest the following actions:
Continuing this week's theme of recap for 2006, I thought it would be good to look back at the various videos made available on the internet.
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For those of us in the northern hemisphere, yesterday was this year's Winter Solstice, representingthe shortest amount of daylight between sunrise and sunset. So today, I thought I would blog on my thoughtsof managing scarcity.
Earlier in my career, I had the pleasure to serve as "administrative assistant" to Nora Denzel for the week at a storage conference. My job was to make her look good at the conference, which if you know Nora, doesn't take much. Later, she left IBM to work at HP, and I gotto hear her speak at a conference, and the one thing that I remember most was her statement that thewhole point of "management" was to manage scarcity, as in not enough money in the budget,not enough people to implement change, or not enough resources to accomplish a task.(Nora, I have no idea where you are today, so if you are reading this, send me a note).
Of course, the flip-side to this is that resources that are in abundance are generallytaken for granted. Priorities are focused on what is most scarce. Let's examine some of theresources involved in an IT storage environment:
This last point brings me back to the concept of food, and I am not talking about doughnuts in the conference room, or pizza while making year-end storage upgrades. I'm talking aboutthe food you work so hard to provide for yourself and your family. The folks at Oxfam came up with a simpleanalogy. If 20 people sit down at your table, representing the world’s population:
Happy Winter Solstice!
technorati tags: IBM, Northern, Hemisphere, Winter, Solstice, Nora+Denzel, Oxfam, scarcity, Linux, UNIX, Windows, TSM, Tivo
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Last week, in my posting on Toshiba's latest 1.8" drive, Robert Pearson asks:
You may not be the right person to ask but I am asking everyone so "How do you see hybrid disk drives?"
(For the record, I am not immediately related to Robert. At onepoint, "Pearson" was the 12th most common surname in the USA, but now doesn't even make the Top 100.)
Robert, I would like to encourage you and everyone else to ask questions, don't worry if I am the wrong person to ask, asprobably I know the right person within IBM. Some people have called me the "Kevin Bacon" of Storage,as I am often less than six degrees away from the right person, having worked in IBM Storage for over 20 years.
For those not familiar with hybrid drives, there is a good write-up in Wikipedia.
Unfortunately, most of the people I would consult on this question, such as those from Market Intelligence or Research, are on vacation for the holidays, so, Robert, I will have to rely on my trusted 78-card Tarot deck and answer you with a five-card throw.
technorati tags: Robert Pearson, Kevin Bacon, IBM, storage, Tarot, card, deck, Hermit, Four-of-Cups, Coupling Facility, Chariot, SAN Volume Controller, SVC, SPC-1, SPC-2, benchmarks, Texas Memory Systems, Eight-of-Pentacles, World, Hybrid, SATA[Read More]
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On his "Data Storage - Dullness becomes Mainstream" blog, Chris Evans is
amazed athow low they can go!.He compares the latest 100GB Toshiba 1.8" drive designed for portable music players, to the size andweight of older technology, like the IBM 3380 Direct Access Storage Device (DASD).
Chris couldn't find the dimensions of the 3380, so I thought I would provide the missing detail.The IBM 3380 History Archivesprovides a nice summary:
At least take a backup first.Read More]
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On SearchStorage.com, my buddy Tony Asaro recaps the latest Storage Acquisition Frenzy.
It has always been the case in fast pace technology areas that you can't tell the players without a program card, andthis is especially true for storage.
When analyzing each acquistion move, you need to think of what is driving it. What are the motives?Having been in the storage business 20 years now, and seen my share of acquisitions, both from within IBM,as well as competition, I have come up with the following list of motives.
I hope that provides some insight.[Read More]
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Chris Anderson, of Wired magazine, wrote a great article called The Long Tail.
This article became a book by the same name published earlier this year, and I just discovered it on a recent visit to Second Life. A lot of IBMers are now alsoSecond Lifers, and I suspect it is just a matter of time before we are conductingour customer briefings there, and getting our year-end bonuses paid directly in Linden bucks.(Those of you not familiar with Second Life can watch this 3-minute video fromthe folks at Text100)
Anyways, the Long Tail describes the new economy of entertainment thanks to digitalstorage. Here are some of the key insights.
This has incredible implications for the storage industry. For one, content providers are going to dig deep into their archives to digitize and deliver "long tail" offerings. If they don't have a deep archive, many will start to build one. Second, the need to search through that large volume of content will become more critical. Classifying and indexing with the appropriate tags and metadata will be an important task.
technorati tags: Chris Anderson, Wired, magazine, IBM, Secondlife, Linden bucks, Text100, Long Tail, Robbie+Vann-Adibe, eCast, NetFlix, iTunes, Amazon, Tap Room, Barnes Noble, deep, archive, metadata, tags
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Our industry is full of acronyms, and sometimes spelling out what words an acronym stands for is not enough to explain it fully.
It reminds me of an old story within IBM. A customer engineer (or "CE" for short) was repairing an air-cooled server, and found the failing part being a "FAN". Not knowing what this stood for, he looked up the acronym in the offical "IBM list of acronyms" and found that it stood for "Forced Air Network". Apparently, so many people did not realize that a FAN was just a "fan" that they needed to add an entry to remind people what this little motorized propeller was for.
This brings me to Tony Asaro's Fun with FAN blog entry which mentions yet another definition for FAN, that of "File Area Network". The concept is not new, but some developments this year help make it more a reality.
To join the rest of the world, new types of data set were created for the z/OS operating system, known as HFS and zFS. These held file systems in the sense we know them today, comparable in hierarchical organization of files on Windows, Linux and UNIX platforms. These could be linked and mounted together in larger hierarchical structures across the sysplex.
The concept of files and file systems is a fairly new concept. Prior to this, applications read and wrote directly in terms of blocks, typically fixed length multiples of 512 bytes. For a while, database management systems offered a choice, direct block access or file level access. The former may have offered slightly better performance, but the latter was easier to administer. Without file system, specialized tools were often required to diagnose and fix problems on block-oriented "raw logical" volumes.
This launched a "my file system is better than yours" war which continues today. The official standard is POSIX, but every file system tries to give some proprietary advantage by offering unique features. Sun's file system offers support for "sparse" files, which is ideal for certain mathematical processing of tables. Microsoft's NTFS offers biult-in compression, designed for the laptop user. IBM's JFS2 and Linux's EXT3 file systems support journaling, which tracks updates to file system structures in a separate journal to minimize data corruption in the event of a power outage, and thus speed up the re-boot process. Anyone who has ever waited for a "Scan Disk" or "fsck" process to finish knows what I'm talking about. Of course, if an application deviates from POSIX standards, and exploits some unique feature of a file system, it then limits its portability and market appeal.
The two competing NAS file systems are also different. Common Internet File System (CIFS) was developed initially by IBM and Microsoft to provide interoperability between DOS, Windows and OS/2. Meanwhile, Network File System (NFS) was the darling of nearly every UNIX and Linux distribution, and even has clients on operating platforms as diverse as MacOS, i5/OS, and z/OS. Today, nearly every platform supports one or both of these standards.
Bottom line, file systems are here to stay. Any slight advantages to use raw logical volumes for databases and applications are losing out to the robust set of file system utilities that can be used across a broad set of platforms and applications.Read More]
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For those of you worried about my mysterious absence on the blogosphere, I am getting better. Sorry for not posting much lately, I have had more serious issues to worry about. I am awaiting results on whether I have Dengue fever from Brazil, Avian flu from Thailand, Malaria from Kenya, or perhaps it is just food poisoning from the otherwise fabulous French cuisine I ate last week in the South Pacific. Well, I am back in town for a while, and hopefully will recover to full health, and have some time to reflect my thoughts on storage topics.
Speaking of which, a lot has happened while I was out. Let's take a quick look.
IBM has bundled our midrange DS4000 disk with SAN networking switch in a convenient 42U-high rack, and nicknamed thisSAN-in-a-can.
In Sear This is an interesting development. To understand it better, we need to go back to the 1930s. Malcolm McLean invented the shipping container in the 1930s in New Jersey, and later founded Sea-Land corporation. Rather than unpacking products from a ship, load onto a truck, then move those products onto a train, his innovation was to create a container that could be packed full of products, carried from ship, to truck, to train, without loading and unloading individual products as transportation means change. He named the size of his container "TEU". TEU = 20 ft x 8.5 ft x 8.5 ft In 1966, the standard shape and size was adopted by International Organization for Standardization (ISO).Today, over 90% of freight containers are 1 or 2 TEU Sun's announcement is that they have packed up to 240 UNIX servers into a single TEU container. This can be dropped off at your facility, hook up your power and cooling, and start running. An alternative version is a disk-farm-in-a-can, having the TEU container filled with up to 2 PB of disk storage capacity.
This is an interesting development. To understand it better, we need to go back to the 1930s. Malcolm McLean invented the shipping container in the 1930s in New Jersey, and later founded Sea-Land corporation. Rather than unpacking products from a ship, load onto a truck, then move those products onto a train, his innovation was to create a container that could be packed full of products, carried from ship, to truck, to train, without loading and unloading individual products as transportation means change. He named the size of his container "TEU".
TEU = 20 ft x 8.5 ft x 8.5 ft
In 1966, the standard shape and size was adopted by International Organization for Standardization (ISO).Today, over 90% of freight containers are 1 or 2 TEU
Sun's announcement is that they have packed up to 240 UNIX servers into a single TEU container. This can be dropped off at your facility, hook up your power and cooling, and start running. An alternative version is a disk-farm-in-a-can, having the TEU container filled with up to 2 PB of disk storage capacity.Read More]
Here we are again at Top Gun class.In between class topics, we often show short video clips.
This week, we saw IBM Executive Bob Hoey's wisdom on selling mainframe computers. Bob is the VP of Sales for our System z server line, but the lessons might also apply to high-end disk or enterprise tape libraries.Read More]
This week I am in Maryland, teaching at our Top Gun sales training class.
Of course, often it is the students teaching me something new. Bringing up freshnew ways at looking at things.
Take for example this new online video game called Capacity Crisis. In it, you are the storage administrator tryingto get additional storage capacity to all the different departmentmanagers that need more space.
Try it![Read More]
A few years ago, I was the IBM portfolio manager for storage connected to BladeCenter solutions. I learned a lot about the BladeCenter design, and got to speak at various x86 server events.
My colleague John put together a nice webpage on storage for System x and BladeCenter servers:
BladeCenterservers come in many flavors, including blades with Intel, AMD and POWER chipsets, and can be configured in Grid and SuperComputer configurations. Up to 14 blade servers can fit intoa single 7U-high chassis, making this twice as dense as standard 1U-high rack-mounted servers.
System x, the new "IBM Systems" name for our popular xSeries product line, support Intel and AMD chipsets. These come in both rack-mountedand tower configurations. These also are idea for clustered and SuperComputer conf
Yesterday (September 7, 2006) the Eclipse Foundation announced that it has approved the creation of the Aperi Storage Management Framework Project.
There's been a lot of confusion out there about Aperi, so I thought I would post some facts and opinions about this exciting new project. A few years ago, I was thelead architect for IBM TotalStorage Productivity Center, IBM's infrastructure management product that helped launch the creation of Aperi.
From the latin word for "open", Aperi is an open source project that aims to simplify the management of storage environments, using the Storage Management Initiative - Specification (SMI-S) open standardto promote interoperability and eliminate complexity in today’s storage environments.
Aperi should provide immediate value upon install with basic storage management capabilities, rather than just simply a collection of components that require costly integration. We've discussed requirements for functions such as:
The big confusion most people have is Aperi's relation to SMI-S and the Storage Networking Industry Association (SNIA)open standards group. The best way to explain this is to go backto your High School SAT college-entrance exams. Remember questions like this?
CRUMB : BREAD ::
(The answer: a crumb is to bread like a splinter is to wood.)
Aperi is an implementation of SMI-S standard, similar to MySQL or PostgreSQL areopen standard relational database implementations of Structured Query Language (SQL).These compete with proprietary database implementations such as IBM DB2 Universal Database,Oracle Database, Microsoft SQL Server, or Sybase.
Aperi: SMI-S ::
It is often the case that the folks writing the code are different than the folks defining the standards. This is the case between the members of Aperi writing code, and the members of the SNIA writing standards. IBM happens tohave employees writing Aperi code, and other employees helping define SMI-S standards.What can I say, IBM is a big company and a leader in many areas.
A good analogyis how the Apache community has developed an awesome web server, and the Firefox Mozillacommunity have developed an awesome web browser, both of which are implementations of the HTTP/HTML standards adopted by the World Wide Web Consortium. Apache and Firefoxcompete with proprietary implementations, such as Microsoft Internet Information Services(IIS) web server and Internet Explorer web browser.
Aperi: SNIA ::
With this arrangement, Aperi and the SNIA will have very complementary roles in defining and driving standards across the entire storage market. To that end, Aperi will make extensive use of the SNIA’s Technology Center and SNIA’s “plugfests” to test the interoperability of the Aperi framework with the variety of 3rd-party storage offerings available. By providing a tested implementation of SMI-S, Aperi will drive broader industry availability of SMI-S, as well as offer the many benefits of an industry-backed open source community.
Check out this vote of conf So, both proprietary and open source implementations have their place in the world.Proprietary products are needed for advanced, unique value-add, and opensource projects are for basic support focused on interoperability and flexibility.These can be combined, for example, proprietary "plug-ins" built on an open source base. The more choices the client has, the better. Storage vendors benefit too. Vendors are tired of being in the "Y.A.C." business, building "Yet Another Configurator" for each new device developed, with basic functionsto carve LUNs, read performance stats, and so on. By shipping Aperi instead, storagevendors like IBM can invest their development dollars in real innovations, things thatmatter for the customer.
So, both proprietary and open source implementations have their place in the world.Proprietary products are needed for advanced, unique value-add, and opensource projects are for basic support focused on interoperability and flexibility.These can be combined, for example, proprietary "plug-ins" built on an open source base. The more choices the client has, the better.
Storage vendors benefit too. Vendors are tired of being in the "Y.A.C." business, building "Yet Another Configurator" for each new device developed, with basic functionsto carve LUNs, read performance stats, and so on. By shipping Aperi instead, storagevendors like IBM can invest their development dollars in real innovations, things thatmatter for the customer.Read More]
Steve Rubel has an interesting blog on Wikipedia: Wikipedia Is More Popular Than...
When I was a kid, we didn't have online access to anything. Either yourparents were rich and generous and bought you the latest set of encyclopedias, or they were poor or cheap, and you hoofed it to thenearest library.
Now, I rely heavily on Wikipedia, and other wikis, to find information I need.The key here is the ability to find stuff. With the old 27-volume set ofencyclopedias, you had to know what word something would be filed under, andhow to spell it, so that you could find it. Today's search facilities are much moreforgiving. If you guess wrong, you are only a few clicks away from what youwere really looking for, in a Kevin Bacon six- Wikipedia is now looked at more often than CNN.com or the New York Times website.Why? It is amazingly good at summarizing a situation in succinct terms, even fornews "as it happens". The recent episode at Heathrow airport a few weeks agoserves as a good example. I was in Washington DC that week, on my way to Miami and Sao Paulo,Brazil, so it is good to have the news I needed, when I needed it.[Read More]
Wikipedia is now looked at more often than CNN.com or the New York Times website.Why? It is amazingly good at summarizing a situation in succinct terms, even fornews "as it happens". The recent episode at Heathrow airport a few weeks agoserves as a good example. I was in Washington DC that week, on my way to Miami and Sao Paulo,Brazil, so it is good to have the news I needed, when I needed it.[Read More]
Dave Hitz from Network Appliance has a wonderful discussion of "branding": What do Marketing People Mean When They Say Brand?
A lot of people ask me about IBM branding, as we have recently changed brands. In the past we had two separate brands, one for servers (eServer) and one for storage (TotalStorage). These would be fine if we wanted to promote their independence, but customers today want synergy between servers and storage, they want systems that work well together.
Last year, in response to market feedback, we crated a new brand, "IBM Systems" and put all the server and storage product lines under one roof. Over time, we will transition from TotalStorage to System Storage naming. This will occur with new products, and major versions of existing products.
Two other phrases you will hear in the names of our offerings are "Virtualization Engine" and "Express". These are portfolio identifiers. The Virtualization Engine identifier was created to emphasize our leadership in system virtualization, and we have products that span product lines with this identifier.
The Express identifier was created to emphasize our focus on Small and Medium sized business (SMB). It spans not just servers and storage, but across other offerings from other IBM divisions.
Of course, just renaming products and services isn't enough. Systems don't work together just because they have similar names, are covered in similar "Apple white" plastic, or have similar black bezels. Obviously, thoughtful and collaborative design are needed, with the appropriate amounts of engineering and testing. IBM is aligning its server and storage development so that the IBM Systems brand keeps its promise.Read More]
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I've only had this blog since Sep. 1, and already it is listed in the Data Storage Bloggers wiki list.
In last week's System Storage Portfolio Top Gun class in Dallas, some of the students were not familiarwith Really Simple Syndication (RSS). For the uninitiated, this can be intimidating.I thought a quick overview of what I've done might help:
For a quick taste of blogging, consider using Data Storage Blogger Feed Reader. This has a lot of blogs on the topic of storage, already added and categorized for your convenience, ready for your perusal.
I am sure there are many other ways to enjoy the Blogosphere, but this works for me.[Read More]
Two blogs discuss Thick versus Thin storage virtualization.
This is a good discussion if you are interested in SAN Volume Controller and/or our N series disk systems.[Read More]
An interesting blog in "Channel Advisor" relates to the lack of trust in the storage industry:Education — Trust: Key To Survival In Today's IT Worldand offers some advice to vendors and channel distributions.
I can't stress enough how important is credibility in a highly-competitive marketplace.[Read More]
Here's an interesting article in Raptured Monkey: Big Blue...Big Borg!
The author is wondering whether EMC will try to avoid the fate of Hitachi's mainframebusiness, focusing on "moving into the IBM field" of offering software and services for more complete solutions.
Interestingly, one comment opines that EMC's acquisition of Documentum was "followed" byIBM's acquisition of FileNet, not realizing that IBM already has the leading documentmanagement software (IBM Content Manager).
Another comment cites IBM's recent push of Xen asanother example "following" EMC's acquisition of VMware, again not realizing that IBM has hadLogical Partition (LPAR) capability in its System z, System p and System i server lines formany years.Read More]
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I found this item today on the blogosphere: EMC-HP Storage Race Heats Up
In general, people agree that IBM, HP and EMC are the top three vendors in storage,with HDS, Sun and Dell rounding out the top six.
The fun begins when a respected analyst like IDC Corp. publishes their calculations,and individual vendors re-swizzle the results because they are not happy with theirfindings.
I thought it would be helpful to illustrate how this all works. First, you need to comeup with a defintion of what you are going to count. You could count units sold, revenue dollars, or capacity Terabytes, or some other generally accepted metric.
Next, you need to define what's in and what's out. For example, you can say "storage"which would include both disk drives and tape drives, both internal to servers, orexternal to servers, or you can choose a more narrow definition, say external disksystems, which might suit you better if you aren't in the tape business, and don't sell servers.
By some definitions, my Apple iPod, Motorolla cell phone, and Canon digital camera,could all be counted as external disk systems, as they all connect via USB cableto my IBM laptop, and act like a disk drive to my Windows operating system, allowingme to read and write data back and forth. It is necessary to define exactly what you plan to include,and what to exclude, based on the reported numbers available.
The last rule is that nothing gets double-counted. In our complicated industry ofmanufacturers and vendors, sometimes storage is manufactured by one company, but soldby another, typically under the vendor's brand, not the manufacturer's brand. Youcan either count manufactured units, or vendor units, but you can't mix and match.
IBM is both manufacturer and vendor. However, IDC only counts vendor units, so storagemanufactured by someone else, but sold by IBM is counted as IBM, and storage manufacturedby IBM but branded by someone else goes to that other vendor. Likewise, HP and Sun re-brandHitachi storage, and Dell re-brands EMC storage.
EMC would like to treat all EMC-manufactured storage re-branded by Dell as EMC vended storage,so that it can move up in the ratings. But Dell wants to count it too, so that it can appearin the top six. You can't have it both ways.
But are these ratings just "bragging rights"? Not always. When big purchases are planned fornew projects, or a client decides its time to throw out the current vendor and shop for a newone, the ratings could influence that decision. In that regard, IDC 4Q05 Storage Tracker reportedIBM as number one over all in storage hardware at the end of 2005, which includes both internal and external disk systems, as well as tape drives sold under the IBM brand, based on dollar revenues. By this method of counting, HP came in at number 2, EMC at number 3, and the rest round out thetop six as before.
In the end, this is just one factor when deciding which brand to choose for your storage needs.Read More]
This week I was in Dallas, Texas, teaching at the "System Storage Portfolio Top Gun" class.
Can you believe it was hotter and more humid in Dallas than in Tucson? I am glad to be home.
For those unfamiliar with Top Gun classes, it is our top level sales training, typically 4 to 4.5 days long. This year, I have taught Top Gun classes in USA, China, Mexico, Thailand, and Brazil.
The class is open to IBM sales, IBM Business Partners, ibm.com telesales, field support and our technology partners.
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I have created blog categories, based on our System Storage offering matrix, which you can track individually: