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Registration is now open for our next "Meet the Storage Experts" event in Second Life. All IBMers, clients and IBM Business Partners are welcome to attend. We will focus this time on DS3000 and N series disk systems, tape systems,and IBM storage networking gear.
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I have arrived safely in Las Vegas for the IBM System Storage and Storage Networking Symposium. This eventis held once every year. The gold sponsors were: Brocade, Cisco, Finisar, Servergraph, and VMware. Our silversponsor was Qlogic.
Barry Rudolph was the keynote speaker with "Storage for the Green Data Center", similar to his presentationfor Storage Networking World in April, but with new and improved slides.
I myself had a busy day. Here's a quick recap:
The last session I attended was "Storage .. to Optimize your ECM depoloyments" by Jerry Bower, now working for IBM as part of our recent acquisition of the Filenet company. ECM stands for Enterprise Content Management, and IBM is the market leader in this space. Jerry gave a great overview of IBM Content Manager software suite, our newly acquired Filenet portfolio, and the storage supported.
After the sessions was a reception at the Solution Center with dozens of exhibitor booths. For example,Optica Technologies had their PRIZM productswhich are able to connect FICON servers to ESCON storage devices.
technorati tags: IBM, storage, networking, symposium, Brocade, Cisco, Finisar, Servergraph, VMware, Qlogic, Barry Rudolph, green, datacenter, strategy, ILM, ITIL, SNIA, SMI-S, offering, disk, tape, software, SAN Volume Controller, SVC, David Snyder, Mark Prybylski, Jerry Bower, Filenet, ECM, Optica, FICON, ESCON[Read More]
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I am back at "the Office" for a single day today. This happens often enough I need a name for it.Air Force pilots that practice landing and take-offs call them "Touch and Go", but I think I needsomething better. If you can think of a better phrase, let me know.
This week, I was in Hartford, CT, Somers, NY and our Corporate Headquarters in Armonk, in a varietyof meetings, some with editors of magazines, others with IBMers I have only spoken to over the phone andfinally got a chance to meet face to face.
I got back to Tucson last night, had meetings this morning in Second Life, then presented "Inf Sunday, I leave for Las Vegas for our upcoming IBM Storage and Storage Networking Symposium. We will cover the latest in our disk, tape, storage networking and related software.Do you have your tickets? If you plan to attend, and want to meet up with me, let me know.
Sunday, I leave for Las Vegas for our upcoming IBM Storage and Storage Networking Symposium. We will cover the latest in our disk, tape, storage networking and related software.Do you have your tickets? If you plan to attend, and want to meet up with me, let me know.Read More]
Last week, a writer for a magazine contacted us at IBM to confirm a quote that writing a Terabyte (TB) on disk saves 50,000 trees. I explained that this was cited from UC Berkeley's famousHow Much Information? 2003 study.
I thought of this today as I read Jefferson Graham's article "How many trees did your iPhone bill kill?" in the USA Today newspaper. Apparently, new Apple iPhone users were sent AT&T billing statements that detailed their every phone call, text message or internet access. Here's a video on YouTube from Justine Ezarik that shows the absurdity of a 300-page monthly phone bill:
To be fair, the USA Today article explains that AT&T also offers "summary billing" as well as "on-line billing", but apparently neither of these are the default choice. I can understand that phone companies send out bills on paper because not everyone who has a phone has internet access, but in the case of its iPhone customers, internet access is in the palm of your hands! Since all iPhone customers have internet access, and AT&T knows which customers are using an iPhone, it would make sense for either on-line billing or summary billing to be the default choice, and let only those that hate trees explicitly request the full billing option.
Sending a box of 300 pages of printed paper is expensive, both for the sender and the recipient. This informationcould have been shipped less expensively on computer media, a single floppy diskette or CDrom for example. Forthose who prefer getting this level of detail, a searchable digitized version might be more useful to the consumer.
Which brings me to the concept of Information Lifecycle Management (ILM). You can read my recent posts on ILM byclicking the Lifecycle tab on the right panel, or my now infamous post from last year about ILM for my iPod.
His recollection of the history and evolution of ILM fairly matches mine:
While the SNIA definition provides a vendor-independent platform to start the conversation, it can be intimidatingto some, and is difficult to memorize word for word.When I am briefing clients, especially high-level executives, they often ask for ILM to be explained in simpler terms. My simplified version is:
So ILM is not just a good idea to save a company money, it can keep them out of the court room, as well as help save the environment and not kill so many trees. Now that 100 percent of iPhone customers have internet access, and a goodnumber of non-iPhone customers have internet access at home, work, school or public library, it makes sense for companies to ask people to "opt-in" to getting their statements on paper, rather than forcing them to "opt-out".
technorati tags: IBM, Terabyte, TB, 50,000 trees, Jefferson Graham, USAtoday, Apple, iPhone, iPod, AT&T, Justine Ezarik, YouTube, Information, Lifecycle, Management, ILM, SNIA, EMC, Sun, StorageTek, HP, asset, laptops, expense, employees, privacy, exposure, liability, unethical tampering, unexpected loss, unauthorized access, opt-in, opt-out[Read More]
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Jon W Toigo over at Drunkendata has had a great set of posts on his skepticism of storage vendors touting their "green storage" solutions. My apologies for my"unnecessary" use of quotation marks.
The ones I liked specifically were:
The last of which refers to this ComputerWorld article "EPA: U.S. needs more power plants to support data centers", which claims "from a technology perspective, the systems most responsible for gobbling up power are the relatively low-cost x86 servers ..." The article is based onthe recent EPA report that was just released.
Last month, in my post How manys Watts per Terabyte, I mentioned:
Some people find it surprising that it is often more cost-effective, and power-efficient, to run workloads on mainframe logical partitions (LPARs) than a stack of x86 servers running VMware.
Perhaps they won't be surprised any more. Here is an article in eWeek that explains how IBM isreducing energy costs 80% by consolidating 3,900 rack-optimized servers to 33 IBM System z mainframe servers, running Linux, in its own data centers. Since 1997, IBM has consolidated its 155 strategic worldwide data center locations down to just seven.
I am very pleased that IBM has invested heavily into Linux, with support across servers, storage, software andservices. Linux is allowing IBM to deliver clever, innovative solutions that may not be possible with other operating systems. If you are in storage, you should consider becoming more knowledgeable in Linux.
The older systems won't just end up in a landfill somewhere. Instead, the details are spelled out inthe IBM Press Release:
As part of the effort to protect the environment, IBM Global Asset Recovery Services, the refurbishment and recycling unit of IBM, will process and properly dispose of the 3,900 reclaimed systems. Newer units will be refurbished and resold through IBM's sales force and partner network, while older systems will be harvested for parts or sold for scrap. Prior to disposition, the machines will be scrubbed of all sensitive data. Any unusable e-waste will be properly disposed following environmentally compliant processes perfected over 20 years of leading environmental skill and experience in the area of IT asset disposition.
Whereas other vendors might think that some operational improvements will be enough, such as switching to higher-capacity SATA drives, or virtualizing x86 servers, IBM recognizes that sometimes more fundamental changes are required to effect real changes and real results.