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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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It's that time again. Every year, IBM hosts the "System Storage Technical University". I have been going to these since they first started in the 1990s. This time we are at the lovely [Hilton Orlando] in Orlando, Florida.
For those who want to relive past events, here are my blog posts from this event in 2010:
As was the case last year, IBM once again will run this conference alongside the [IBM System x Technical University] the same week, in the same hotel. This allows attendees to cross over to the other side to see a few sessions of the other conference. I took advantage of this last year, and plan to do so again this year as well!
For those on Twitter, you can follow my tweets at [@az990tony] or search on the hash tag #ibmtechu.
Clod Barrera is an IBM Distinguished Engineer and Chief Technical Strategist for IBM System Storage. He predicts that by 2015, 10 percent of the servers and storage purchases, as well as 25 percent of the network gear purchases, will be related to Cloud deployments. Cloud Storage is expected to grow at a compound annual growth rate (CAGR) of 32 percent through 2015, compared to only 3.8 percent growth for non-Cloud storage.
Cloud Computing is allowing companies to rethink their IT infrastructure, and reinvent their business. Clod presented an interesting chart on the "Taxonomy" of storage in Cloud environments. On the left he had examples of Storage that was part of a Cloud Compute application. On the right he had storage that was accessed directly through protocols or APIs. Under each he had several examples for transactional data, stream data, backups and archives.
Clod feels the only difference between Private and Public clouds is a matter of ownership. In private clouds, these are owned by the company that uses them via their private Intranet network. Public clouds are owned by Cloud Service providers and are accessed over the public Internet. Clod presented IBM's strategy to deliver Cloud at five levels:
Private Cloud: on-site equipment, behind company firewall, managed by IT staff
Managed Private Cloud: on-site equipment, behind company firewall, managed by IBM or other Cloud Service provider
Hosted Private Cloud: dedicated, off-premises equipment, located and managed by IBM or other Cloud Service Provider, and access through VPN
Shared Cloud Services: shared, off-premises equipment, located at IBM or other Cloud Service Provider, managed by IBM or Cloud Service provider, and access through VPN. The facility is intended for enterprises only, on a contractual basis, and will be auditable for compliance to government regulations, etc.
Public Cloud: shared, off-premises equipment, located and managed by IBM or other Cloud Service provider, targeted to offer cloud compute and storage resources, with standardized platforms of operating systems and middleware, for individuals, small and medium sized businesses.
As with storage in traditional data center deployments, storage in clouds will be tiered, with Tier 0 being the fastest tier, to Tier 4 for "deep and cheap" archive storage. IBM SONAS is an example of Cloud-ready storage that can help make these tiers accessible through standard Ethernet protocols. Cloud Service providers will use metering and Service Level Agreements (SLAs) to offer different rates for different tiers of storage in the cloud.
Clod wrapped up his session explaining IBM's Cloud Computing Reference Architecture (CCRA). This is an all-encompassing diagram that shows how all of IBM's hardware, software and services fit into Cloud deployments.
IBM Storage Strategy for the Smarter Computing Era
I presented this session on Thursday morning. It is a session I give frequently at the IBM Tucson Executive Briefing Center (EBC). IBM launched [Smarter Computing initiative at IBM Pulse conference]. My presentation covered the role of storage in Business Analytics, Workload Optimized Systems, and Cloud Computing.
Layer 8: Cloud Computing and the new IT Delivery Model
Ed Batewell, IBM Field Technical Support Specialist, presented this overview on Cloud Computing. The "Layer 8" is a subtle reference to the [7-layer OSI Model] for networking protocols. Ed cites insights from the [2011 IBM Global CIO Survey]. Of the 3000 companies surveyed, 60 percent plan to use or deploy clouds. In USA, 70 percent of CIOs have significant plans for cloud within the next 3-5 years. These numbers are double the statistics gleamed from the 2009 Global CIO survey. Clouds are one of IBM's big four initiatives, expecting to generate $7 Billion USD annual revenues by 2015.
IBM is recognized in the industry as one of "Big 5" vendors (Google, Yahoo, Microsoft, and Amazon round out the rest). As such, IBM has contributed to the industry a set of best practices known as the [Cloud Computing Reference Architect (36-page document)]. As is typical for IBM, this architecture is end-to-end complete, covering the three main participants for successful cloud deployments:
Consumers: the people and systems that use cloud computing services
Providers: the people, infrastructure and business operations needed to deliver IT services to consumers
Developers: the people and their development tools that create apps and platforms for cloud computing
IBM is working hard to eliminate all barriers to adoption for Cloud Computing. [Mirage image management] can patch VM images offline to address "Day 0" viruses. [Hybrid Cloud Integrator can help integrate new Cloud technologies to legacy applications. [IBM Systems Director VMcontrol] can manage VM images from z/VM on the mainframe, to PowerVM on UNIX servers, to VMware, Microsoft, Xen and KVM for x86 servers. IBM's [Cloud Service Provider Platform (CSP2)] is designed for Telecoms to offer Cloud Computing services. IBM CloudBurst is a "Cloud-in-a-Can" optimized stack of servers, storage and switches that can be installed in five days and comes in various "tee-shirt sizes" (Small, Medium, Large and Extra Large), depending on how many VMs you want to run.
Ed mentioned that companies trying to build their own traditional IT applications and environments, in an effort to compete against the cost-effective Clouds, reminded him of Thomas Thwaites' project of building a toaster from scratch. You can watch the [TED video, 11 minutes]:
An interesting project is [Reservoir] which IBM is working with other industry leaders to develop a way to seamlessly migrate VMs from one location to another, globally, without requiring shared storage, SAN zones or Ethernet subnets. This is similar to how energy companies buy and sell electricity to each other, as needed, or the way telecommunications companies allow roaming acorss each others networks.
IBM System Networking - Convergence
Jeff Currier, IBM Executive Consultant for the new IBM System Networking group, presented this session on Network Convergence. Storage is expected to grow 44x, from 0.8 [Zettabytes] in 2009, to 35 Zetabytes by the year 2020. The role of the network is growing in importance. IBM refers to this converged loss-less Ethernet network as "Convergence Enhanced Ethernet" (CEE), which Cisco uses the term "Data Center Ethernet" (DCE), and the rest of the industry uses "Data Center Bridging" (DCB).
To make this happen, we need to replace Spanning Tree Protocol [STP] that eliminates walking in circles in a multi-hop network configuration, with a new Layer 2 Multipathing (L2MP) protocol. The two competing for the title are Shortest Path Bridging (IEEE 802.1aq) and Transparent Interconnect of Lots of Links (IETF TRILL).
All roads lead to Ethernet. While FCoE has not caught on as fast as everyone hoped, iSCSI has benefited from all the enhancements to the Ethernet standard. iSCSI works in both lossy and lossless versions of Ethernet, and seems to be the preferred choice for new greenfield deployments for Small and Medium sized Businesses (SMB). Larger enterprises continue to use Fibre Channel (FCP and FICON), but might use single-hop FCoE from the servers to top-of-rack switches. Both iSCSI and FCoE scale well, but FCoE is considered more efficient.
IBM has a strategy, and is investing heavily in these standards, technologies, and core competencies.
Wrapping up my coverage of the [IBM System Storage Technical University 2011], I attended a few sessions on Friday morning. The last session was Glenn Anderson's "IT Game Changers: the IT Professional's Guide to Becoming a Technology Trailblazer." Glenn used to run the Storage University events, but now is the conference manager for the System z mainframe events.
Glenn organized this talk from lessons from the following books:
Glen suggested that IT professionals should understand the dissatisfaction with IT that is driving companies to switch over to Cloud Computing. IT professionals should adopt a service-oriented approach, realize the full potential of new disruptive technologies, and know when to "jump the curve" to the next generation of technology. For example, IT professionals should lead the movement to Cloud. If you build your own private cloud, or purchase some time for instances on a public cloud, you will be in a better position to be the "trusted advisor" to IT management.
CIOs should encourage IT to be part of the corporate strategy, but may have to fix the broken IT funding model. The IT department should be a "value center" not a "cost center" as it has been traditionally treated. When treated as a "cost center", IT departments only focus on cost reductions, and not looking at ways that the IT department can help drive revenues, improve customer service, or enhance employee productivity. A well-orgnized IT department can be a competitive advantage.
Taking a "service-oriented" approach allows IT and Business Process to come together. Often times, IT and business professionals don't communicate well, and this new service-oriented approach can bridge the gap. Service Oriented Architecture [SOA] can help connect existing legacy applications to the new Cloud Computing environment.
IT budgets should consist of two parts. Strategic funding for new IT projects, and an operational budget for keeping current applications running. Roughly 45 percent of capital investment in USA goes toward IT. Too often, the IT department is focused on itself, on technology and reducing costs, and not enough on aligning IT with business transformation. When IT is used in conjunction with a sound business strategy, their can be significant payoff.
After 550 years, the printing press and printed materials are being pushed from center. While other electronic media like radio and television have been around for a while, the internet and digital publishing are constantly available, and represent a shift from traditional printed materials.
When evaluating new technologies, IT professionals should ask themselves a few questions. Is it easy to use? Does it enable people to connect in new ways? Is it more cost-effective, or tap new sources of revenue? Does it shift power from one player to another? A new intellectual ethic is taking hold. Becoming an IT Game Changer can help stay one step ahead as Cloud Computing and other new IT platforms are adopted.
Continuing my week in Washington DC for the annual [2010 System Storage Technical University], here is my quick recap of the keynote sessions presented Monday morning. Marlin Maddy, Worldwide Technical Events Executive for IBM Systems Lab Services and Training, served as emcee.
Jim Northington, IBM System x Business Line Executive, covered the IT industry's "Love/Hate Relationship" with x86 platform. Many of the physical limitations that were previously a pain on this platform are now addressed, through a combination of IBM's new innovative eX5 architecture and virtualization technologies.
Jim also presented the [IBM CloudBurst] solution. IBM CloudBurst is one of the many "Integrated Systems" designed to help simplify deployment. Based on IBM BladeCenter, the IBM CloudBurst is basically a Private Cloud rack for those that are ready to deploy in their own data center.
Jim feels that server virtualization on x86 platforms is still in its infancy. IBM calls it the 70/30 rule: 70 percent of x86 workloads are running virtualized on 30 percent of the physical servers.
Maria Azua, IBM Vice President of Cloud Computing Enablement, presented on Cloud Computing. Technology is being adopted at faster rates. It took 40 years for radio to get 60 million listeners, 20 years for 60 million television viewers, 3 years to get 60 million surfers on the Internet, but it only took 4 months to get 60 million players on Farmville!
Maria covered various aspects of Cloud Computing: virtualization images, service catalog, provisioning elasticity, management and billing services, and virtual networks. With Cloud Computing, the combination of virtualization technologies, standardization, and automation can reduce costs and improve flexibility.
We've seen this happen before. Telcos transitioned from human operators to automated digital switches. Manufacturers went from having small teams of craftsmen to assembly lines of robots. Banks went from long lines of bank tellers to short lines at the ATM.
Maria said that companies are faced with three practical choices:
Do-it-Yourself, buy the servers, storage and switches and connect everything together.
Purchase pre-installed "integrated systems" to simplify deployment.
Subscribe to Cloud computing, allowing a service provider do all this for you.
In countries where network access is not ubiquitous, IBM has developed tools for the cloud that work in "offline" mode. IBM has also developed or modified tools to run better in the cloud. Launching a computer instance from the cloud from the service catalog is so easy to do, your 5-year-old child can do this!
Want to see Cloud Computing in action? Check out [Innovation.ed.gov], which is run in the IBM cloud, for the US Department of Education's website to foster innovation.
Whether you adopt public, private or a hybrid cloud computing approach, Maria suggests you take time to plan, test your applications for standardization, examine all risks, and explore new workloads that might be good candidates. Otherwise, moving to the cloud might just mean "More mess for less". Maria provided a list of applications that IBM considers good fit for Cloud Computing today.
I heard several audience members indicate that this is the first time someone finally explained Cloud Computing to them in a way that made sense!
Bill Bauman, IBM System x Field Technical Support Specialist and System x University celebrity, presented the differences between Grid, SOA and Cloud Computing. I thought this was an odd combination to compare and contrast, but his presentation was well attended.
Grid - this is when two or more independently owned and managed computers are brought together to solve a problem. Some research facilities do this. IBM helped four hospitals connect their computers together into a grid to help analyze breast cancer. IBM also supports the [World Community Grid] which allows your personal computer to be connected to the grid and help process calculations.
SOA - SOA, which stands for Service Oriented Architecture, is an approach to building business applications as a combination of loosely-coupled black-box components orchestrated to deliver a well-defined level of service by linking together business processes. I often explain SOA as the the business version of Web 2.0. You can download a free copy of the eBook "SOA for Dummies" at the [IBM Smart SOA] landing page.
Cloud - A Cloud is a dynamic, scalable, expandable, and completely contractible architecture. It may consist of multiple, disparate, on-premise and off-premise hardware and virtualized platforms hosting legacy, fully installed, stateless, or virtualized instances of operating systems and application workloads.
Tom Vezina, IBM Advanced Technical Sales Specialist, presented "Chaos to Cloud Computing". Survey results show that roughly 70 percent of cloud spend will be for private clouds, and 30 percent for public, hybrid or community clouds. Of the key motivations for public cloud, 77 percent or respondents cited reducing costs, 72 percent time to value, and 50 percent improving reliability.
Tom ran over 500 "server utilization" studies for x86 deployments during the past eight years. Of these, the worst was 0.52 percent CPU utilization, the best was 13.4 percent, and the average was 6.8 percent. When IBM mentions that 85 percent of server capacity is idle, it is mostly due to x86 servers. At this rate, it seems easy to put five to 20 guest images onto a machine. However, many companies encounter "VM stall" where they get stuck after only 25 percent of their operating system images virtualized.
He feels the problem is with the fact most Physical-to-Virtual (P2V) migrations are manual efforts. There are tools available like Novell [PlateSpin Recon] to help automate and reduce the total number of hours spent per migration.
System x KVM Solutions
Boy, I walked into this one. Many of IBM's cloud offerings are based on the Linux hypervisor called Kernel-based Virtual Machine [a href="http://www.linux-kvm.org/page/Main_Page">KVM] instead of VMware or Microsoft Hyper-V. However, this session was about the "other KVM": keyboard video and mouse switches, which thankfully, IBM has renamed to Console Managers to avoid confusion. Presenters Ben Hilmus (IBM) and Steve Hahn (Avocent) presented IBM's line of Local Console Managers (LCM) and Global Console Managers (GCM) products.
LCM are the traditional KVM switches that people are familiar with. A single keyboard, video and mouse can select among hundreds of servers to perform maintenance or check on status. GCM adds KVM-over-IP capabilities, which means that now you can access selected systems over the Ethernet from a laptop or personal computer. Both LCM and GCM allow for two-level tiering, which means that you can have an LCM in each rack, and an LCM or GCM that points to each rack, greatly increasing the number of servers that can be managed from a single pane of glass.
Many severs have a "service processor" to manage the rest of the machine. IBM RSA II, HP iLO, and Dell DRAC4 are some examples. These allow you to turn on and off selected servers. IBM BladeCenter offers an Management Module that allows the chassis to be connected to a Console Manager and select a specific blade server inside. These can also be used with VMware viewer, Virtual Network Computing (VNC), or Remote Desktop Protocol (RDP).
IBM's offerings are unique it that you can have an optical CD/DVD drive or USB external storage attached at the LCM or GCM, and make it look like the storage is attached to the selected server. This can be used to install or upgrade software, transfer log files, and so on. Another great use, and apparently the motivation for having this session in the "Federal Track", is that the USB can be used to attach a reader for a smart card, known as a Common Access Card [CAC] used by various government agencies. This provides two-factor authentication [TFA]. For example, to log into the system, you enter your password (something you know) and swipe your employee badge smart card (something you have). The combination are validated at the selected server to provide access.
I find it amusing that server people limit themselves to server sessions, and storage people to storage sessions. Sometimes, you have to step "outside your comfort zone" and learn something new, something different. Open your eyes and look around a bit. You might just be surprised what you find.
(FTC note: I work for IBM. IBM considers Novell a strategic Linux partner. Novell did not provide me a copy of Platespin Recon, I have no experience using it, and I mention it only in context of the presentation made. IBM resells Avocent solutions, and we use LCM gear in the Tucson Executive Briefing Center.)
Wrapping up my coverage of the annual [2010 System Storage Technical University], I attended what might be perhaps the best session of the conference. Jim Nolting, IBM Semiconductor Manufacturing Engineer, presented the new IBM zEnterprise mainframe, "A New Dimension in Computing", under the Federal track.
The zEnterprises debunks the "one processor fits all" myth. For some I/O-intensive workloads, the mainframe continues to be the most cost-effective platform. However, there are other workloads where a memory-rich Intel or AMD x86 instance might be the best fit, and yet other workloads where the high number of parallel threads of reduced instruction set computing [RISC] such as IBM's POWER7 processor is more cost-effective. The IBM zEnterprise combines all three processor types into a single system, so that you can now run each workload on the processor that is optimized for that workload.
IBM zEnterprise z196 Central Processing Complex (CPC)
Let's start with the new mainframe z196 central processing complex (CPC). Many thought this would be called the z11, but that didn't happen. Basically, the z196 machine has a maximum 96 cores versus z10's 64 core maximum, and each core runs 5.2GHz instead of z10's cores running at 4.7GHz. It is available in air-cooled and water-cooled models. The primary operating system that runs on this is called "z/OS", which when used with its integrated UNIX System Services subsystem, is fully UNIX-certified. The z196 server can also run z/VM, z/VSE, z/TPF and Linux on z, which is just Linux recompiled for the z/Architecture chip set. In my June 2008 post [Yes, Jon, there is a mainframe that can help replace 1500 servers], I mentioned the z10 mainframe had a top speed of nearly 30,000 MIPS (Million Instructions per Second). The new z196 machine can do 50,000 MIPS, a 60 percent increase!
The z196 runs a hypervisor called PR/SM that allows the box to be divided into dozens of logical partitions (LPAR), and the z/VM operating system can also act as a hypervisor running hundreds or thousands of guest OS images. Each core can be assigned a specialty engine "personality": GP for general processor, IFL for z/VM and Linux, zAAP for Java and XML processing, and zIIP for database, communications and remote disk mirroring. Like the z9 and z10, the z196 can attach to external disk and tape storage via ESCON, FICON or FCP protocols, and through NFS via 1GbE and 10GbE Ethernet.
IBM zEnterprise BladeCenter Extension (zBX)
There is a new frame called the zBX that basically holds two IBM BladeCenter chassis, each capable of 14 blades, so total of 28 blades per zBX frame. For now, only select blade servers are supported inside, but IBM plans to expand this to include more as testing continues. The POWER-based blades can run native AIX, IBM's other UNIX operating system, and the x86-based blades can run Linux-x86 workloads, for example. Each of these blade servers can run a single OS natively, or run a hypervisor to have multiple guest OS images. IBM plans to look into running other POWER and x86-based operating systems in the future.
If you are already familiar with IBM's BladeCenter, then you can skip this paragraph. Basically, you have a chassis that holds 14 blades connected to a "mid-plane". On the back of the chassis, you have hot-swappable modules that snap into the other side of the mid-plane. There are modules for FCP, FCoE and Ethernet connectivity, which allows blades to talk to each other, as well as external storage. BladeCenter Management modules serve as both the service processor as well as the keyboard, video and mouse Local Console Manager (LCM). All of the IBM storage options available to IBM BladeCenter apply to zBX as well.
Besides general purpose blades, IBM will offer "accelerator" blades that will offload work from the z196. For example, let's say an OLAP-style query is issued via SQL to DB2 on z/OS. In the process of parsing the complicated query, it creates a Materialized Query Table (MQT) to temporarily hold some data. This MQT contains just the columnar data required, which can then be transferred to a set of blade servers known as the Smart Analytics Optimizer (SAO), then processes the request and sends the results back. The Smart Analytics Optimizer comes in various sizes, from small (7 blades) to extra large (56 blades, 28 in each of two zBX frames). A 14-blade configuration can hold about 1TB of compressed DB2 data in memory for processing.
IBM zEnterprise Unified Resource Manager
You can have up to eight z196 machines and up to four zBX frames connected together into a monstrously large system. There are two internal networks. The Inter-ensemble data network (IEDN) is a 10GbE that connects all the OS images together, and can be further subdivided into separate virtual LANs (VLAN). The Inter-node management network (INMN) is a 1000 Mbps Base-T Ethernet that connects all the host servers together to be managed under a single pane of glass known as the Unified Resource Manager. It is based on IBM Systems Director.
By integrating service management, the Unified Resource Manager can handle Operations, Energy Management, Hypervisor Management, Virtual Server Lifecycle Management, Platform Performance Management, and Network Management, all from one place.
IBM Rational Developer for System z Unit Test (RDz)
But what about developers and testers, such as those Independent Software Vendors (ISV) that produce mainframe software. How can IBM make their lives easier?
Phil Smith on z/Journal provides a history of [IBM Mainframe Emulation]. Back in 2007, three emulation options were in use in various shops:
Open Mainframe, from Platform Solutions, Inc. (PSI)
FLEX-ES, from Fundamental Software, Inc.
Hercules, which is an open source package
None of these are viable options today. Nobody wanted to pay IBM for its Intellectual Property on the z/Architecture or license the use of the z/OS operating system. To fill the void, IBM put out an officially-supported emulation environment called IBM System z Professional Development Tool (zPDT) available to IBM employees, IBM Business Partners and ISVs that register through IBM Partnerworld. To help out developers and testers who work at clients that run mainframes, IBM now offers IBM Rational Developer for System z Unit Test, which is a modified version of zPDT that can run on a x86-based laptop or shared IBM System x server. Based on the open source [Eclipse IDE], the RDz emulates GP, IFL, zAAP and zIIP engines on a Linux-x86 base. A four-core x86 server can emulate a 3-engine mainframe.
With RDz, a developer can write code, compile and unit test all without consuming any mainframe MIPS. The interface is similar to Rational Application Developer (RAD), and so similar skills, tools and interfaces used to write Java, C/C++ and Fortran code can also be used for JCL, CICS, IMS, COBOL and PL/I on the mainframe. An IBM study ["Benchmarking IDE Efficiency"] found that developers using RDz were 30 percent more productive than using native z/OS ISPF. (I mention the use of RAD in my post [Three Things to do on the IBM Cloud]).
What does this all mean for the IT industry? First, the zEnterprise is perfectly positioned for [three-tier architecture] applications. A typical example could be a client-facing web-server on x86, talking to business logic running on POWER7, which in turn talks to database on z/OS in the z196 mainframe. Second, the zEnterprise is well-positioned for government agencies looking to modernize their operations and significantly reduce costs, corporations looking to consolidate data centers, and service providers looking to deploy public cloud offerings. Third, IBM storage is a great fit for the zEnterprise, with the IBM DS8000 series, XIV, SONAS and Information Archive accessible from both z196 and zBX servers.
I use two Cloud-Computing based photo-sharing services, [KodakGallery.com] and [Flickr.com], which serve two completely different purposes.
Formerly, this was Ofoto, but was acquired by Kodak. I started using this service back in 2002, and had over 12,000 photos uploaded over the past 8 years. I was able to share all my photos with my friends and family, and they could simply order whichever prints they want and have them shipped directly to them. They have incredibly high-professional photo-based products, like calendars and coffee table books, that you can produce from your own photos.
Sadly, the fine folks at Kodak Gallery decided they did not want my business anymore, and purged my 36GB of files from their system. To be fair, they did hint that they were having financial problems with an "Archive CD" offering, which would have allowed me to get a set of CDs or DVDs holding the high-resolution graphics of all my uploaded photos. This would have cost $150 or so, and if you uploaded more photos, there was no option to get the "delta" of photos uploaded since your last archive, so it would have cost me $150 every year or so to get an updated "backup" of my files. It seemed expensive and unnecessary at the time, given that I was sure that Kodak was not going out of business anytime soon, and that I was sure they took their own backups of all the photos that people put in their charge.
The problem is that Kodak Gallery was a free service, subsidized by people ordering physical prints and other products. As such, I got lots of email from Kodak every month, offering me free shipping, special promotions, and seasonal discounts. It was so much that I had all email from them automatically routed to a different sub-folder, that I would never look at, unless I was about to make a purchase and needed to find the best coupon code or free shipping option currently offered. This also had the unintended consequence that I missed the following series of notes:
Important: From the Gallery's General Manager (April 17)
Second notice: Our storage policy has changed (April 24)
Final notice: Your stored photos may be deleted (May 8)
We don't want to delete your photos (May 22)
All the notes mentioned the new "Storage Policy", here is a quick excerpt:
"The fact is, we store billions of photos for our 75 million members. The quality storage service the Gallery provides is significant in terms of our business costs.
So that we can provide the highest level of service, we're now asking all Gallery customers to make an annual nominal purchase in exchange for photo storage. We've modified our Terms of Service policy accordingly: if your Gallery photo storage equals 2 gigabytes or less, we're asking you to spend $4.99 annually; if more than 2 gigabytes, $19.99 annually.*
One last thought: We value and appreciate your business, and we want to continue our relationship with you in a spirit of mutual support and benefit. That's always been the Kodak way."
Since they had no response from me, nor saw any purchase activity, my 36GB of files were deleted on June 17. I discovered all of this when I contacted Kodak to find out where my files were last weekend during my "Spring Cleaning". I asked if I could at least get the final set of "Archive CDs", but they told me they were purged completely.
I understand the economy is in a recession, and many free cloud-based services are losing money and going under. I can understand they were faced with tough choices, Kodak opted to switch from a free service to fee-based service.
Albert Einstein defined Insanity as "doing the same thing over and over again and expecting different results." In general, if I am trying to get a hold of someone, and email isn't working, then I try something different, try them by phone, try them by snail mail, and so on. With the deluge of emails, people sometimes declare "email bankruptcy" by deleting everything in their inbox after coming back from vacation, or implement filters to automatically route mail to separate folders. I think it is unrealistic to expect that everybody reads every piece of email that you send them.
I would have liked for Kodak to have done at least one or more of the following, given that I had been such a long time customer, and they had earned hundreds of dollars in revenues from all the purchases, over the years, not just directly from me, but from my friends and family, of photos I uploaded to their website:
Send me a letter after not receiving any response from the first three notices. They sent me promotional materials and offers for 20 percent discounts, so they had my active snail mail address on file correctly. With 75 million users, it would have cost $33 million USD to send out snail mail letters to everyone, but for the subset of power-users who have more than 2GB of files, a snail mail letter might have gotten more $19.99 purchases they needed to stay in business.
Called me on the phone. Yes, they also had my phone number in their database.
Go ahead and charged my credit card on file $19.99 without a purchase, and given me a credit towards a future purchase. Something like: "You have not purchased anything in the last 12 months, so we charged your credit card, per our Terms of Service, but you can use this as a credit towards something in the next 60 days."
On the plus side, my "Spring Cleaning" project was done. You can't organize what you don't have anymore.
Flickr from Yahoo
I started using Flickr back in 2008 to hold photos and graphics for this blog. Flickr holds various sizes of photos that I can use directly with HTML tags. Clicking on the photo in the blog will take you to Flickr's service and allow you to see the large size resolution. The "Lotus Connections" that I have on IBM DeveloperWorks only offers 24MB of photo space, so Flickr was a nice alternative.
Unfortunately, Flickr had adopted a new policy that only the most recent 200 pictures would be visible, and I had already reached 170 photos. Rather than start deleting photos from my older blog posts, I opted to upgrade to the "Flickr Pro" account, with a fee of only $24.99 per year.
Hopefully, by paying an annual fee and choosing a successful and profitable Cloud-Computing company, I won't experience another traumatic loss. However, it does remind me that it is my responsibility to keep my own copies of these photos, just in case.
Fortunately, many "photo product" providers are connected to Flickr. For example, my publisher [<a href="http://www.lulu.com/">Lulu.com</a>] can access my Flickr photos to make photo-based coffee table books. As for my last eight years of memories that were lost, I will just have to treat it as if my house burned down. Rebuild and move on.
Last week, I presented "An Introduction to Cloud Computing" for two hours to the local Institute of Management Accountants [IMA] for their Continuing Professional Education [CPE]. Since I present IBM's leadership in Cloud Storage offerings, I have had to become an expert in Cloud Computing overall. The audience was a mix of bookkeepers, accountants, auditors, comptrollers, CPAs, and accounting teachers.
Here is a sample of the questions I took during and after my presentation:
If I need to shut down host machine, I lose all my virtual machines as well?
No, it is possible to seemlessly move virtual machines from one host to another. If you need to shut down a host machine, move all the VMs to other hosts, then you can shut down the empty host without impacting business.
Does the SaaS provider have to build their own app, can they not buy an app and then rent it out?
Yes, but they won't have competitive differentiation, and the software development they buy from will want a big cut of the action. SaaS developers that build their own applications can keep more of the profits for themselves.
How do backups work in cloud computing? Do I have to contact someone at the cloud computing company to find the backup tape?
Large datacenters often keep the most recent backups on disk, and older versions on tape in automated tape libraries that can fetch your backup in less than 2 minutes. Because of this, there is no need to talk to anyone, you can schedule or invoke your own backups, and often perform the recovery yourself using self-service tools.
Last month, my sister tried to rent a car during the week the Tucson Gem Show, but they were out of cars she wanted to drive. Could this happen with Cloud Computing?
Not likely. With rental cars, the cars have to be physically in Tucson to rent them. Rental companies could have brought cars down from Phoenix to satisfy demand. With Cloud Computing, it is all accessible over the global network, you are not limited to the cloud providers nearest you.
Is there a reason why Amazon Web Services (AWS) charges more for a Windows image than a Linux image?
Yes, Amazon and Microsoft have a patent cross-licensing agreement where Amazon pays Microsoft for the priveledge of offering Windows-based images on their EC2 cloud infrastructure. It just makes business sense to pass those costs onto the consumer. Linux is a free open source operating system, and is often the better choice.
So if we rent a machine from Amazon, they send it to my accounting office? What exactly am I getting for 12 cents per hour?
No. The computer remains in their datacenter. You get a virtual machine that runs 1.2Ghz Intel processor, with 1700MB of RAM, and 160GB of hard disk space, with Windows operating system running on it, comparable to a machine you can get at the local BestBuy, but instead of it running in the next room, it is running in a datacenter somewhere else in the United States with electricity and air conditioning.
You access it remotely from your desktop or laptop PC.
Why would I ever rent more than one computer?
It depends on your workload. For example, Derek Gottfrid at the New York Times needed to convert 11 million articles from TIFF format to PDF format so that he could put them up on the web. This would have taken him months using a single computer, so he rented 100 computers and got the entire stack converted in 24 hours, for a cost of about $240. See the articles [Self-Service, Prorated, Super Computing] and [TimesMachine] for details.
What about throughput? Won't I need to run cables from my accounting office to this cloud computing data center?
You will need connectivity, most likely from connections provided by your local telephone or cable company, or through the Internet. Certainly, there can be cases where direct privately-owned fiber optic cables, known as "dark fiber", can directly connect consumers to local Cloud service providers, for added security.
What about medical records? Will Cloud Computing help the Healthcare industry?
Yes, hospitals are finding that digitizing their records greatly reduces costs. IBM offers the Grid Medical Archive Solution [GMAS] as a private cloud storage solution to store X-ray images and other electronic medical records on disk and tape, and these records can be accessed from multiple hospitals and clinics, wherever the doctor or patient happens to be.
The advantage of personal computers was individualization, I could put on my own choices of software, and customize my own settings, won't we lose this with Cloud Computing?
Yes, customized software and settings cost companies millions of dollars with help desk calls. Cloud Computing attempts to provide some standardization, reducing the amount of effort to support IT operations.
Won't putting all the computers into a big datacenter make them more vulnerable to hackers?
Security is a well-known concern, but this is being addressed with encryption, access control lists, multi-tenancy isolation, and VPN connections.
My daughter has a BlackBerry or iPod or something, and when we mentioned that someone in Phoenix wore a monkey suit to avoid photo-radar speed cameras, she was able to pull up a picture on her little hand-held thing, is this the future?
Yes, mobile phones and other hand-held devices now have internet access to take advantage of Cloud Computing services. People will be able to access the information they need from wherever they happen to be. (You can see the picture here: [Man Dons Mask for Speed-Camera Photos])
IBM offers a variety of Cloud Computing services, as well as customized solutions and integrated systems that can be deployed on-premises behind your corporate firewall. To learn more, go to [ibm.com/cloud].
The second speaker was local celebrity Dan Ryan presenting the financials for the upcoming [Rosemont Copper] mining operations. Copper is needed for emerging markets, such as hybrid vehicles and wind turbines. Copper is a major industry in Arizona.
Continuing my coverage of the Data Center 2010 conference, Monday I attended four keynote sessions.
The first keynote speaker started out with an [English proverb]: Turbulent waters make for skillful mariners.
He covered the state of the global economy and how CIOs should address the challenge. We are on the flat end of an "L-shaped" recovery in the United States. GDP growth is expected to be only 4.7 percent Latin America, 2.3 percent in North America, 1.5 percent Europe. Top growth areas include 8.0 percent India and 8.6 percent China, with an average of 4.7 growth for the entire Asia Pacific region.
On the technical side, the top technologies that CIOs are pursuing for 2011 are Cloud Computing, Virtualization, Mobility, and Business Intelligence/Analytics. He asked the audience if the "Stack Wars" for integrated systems are hurting or helping innovation in these areas.
Move over "conflict diamonds", companies now need to worry about [conflict minerals].
He proposed an alternative approach called Fabric-Based Infrastructure. In this new model, a shared pool of servers is connected to a shared pool of storage over an any-to-any network. In this approach, IT staff spend all of their time just stocking up the vending machine, allowing end-users to get the resources they need.
Crucial Trends You Need to Watch
The second speaker covered ten trends to watch, but these were not limited to just technology trends.
Virtualization is just beginning - even though IBM has had server virtualization since 1967 and storage virtualization since 1974, the speaker felt that adoption of virtualization is still in its infancy. Ten years ago, average CPU utilization for x86 servers of was only 5-7 percent. Thanks to server virtualization like VMware and Hyper-V, companies have increased this to 25 percent, but many projects to virtualized have stalled.
Big Data is the elephant in the room - storage growth is expected to grow 800 percent over the next 5 years.
Green IT - Datacenters consume 40 to 100 times more energy than the offices they support. Six months ago, Energy Star had announced [standards for datacenters] and energy efficiency initiatives.
Unified Communications - Voice over IP (VoIP) technologies, collaboration with email and instant messages, and focus on Mobile smartphones and other devices combines many overlapping areas of communication.
Staff retention and retraining - According to US Labor statistics, the average worker will have 10 to 14 different jobs by the time they reach 38 years of age. People need to broaden their scope and not be so vertically focused on specific areas.
Social Networks and Web 2.0 - the keynote speaker feels this is happening, and companies that try to restrict usage at work are fighting an uphill battle. Better to get ready for it and adopt appropriate policies.
Legacy Migrations - companies are stuck on old technology like Microsoft Windows XP, Internet Explorer 6, and older levels of Office applications. Time is running out, but migration to later releases or alternatives like Red Hat Linux with Firefox browser are not trivial tasks.
Compute Density - Moore's Law that says compute capability will double every 18 months is still going strong. We are now getting more cores per socket, forcing applications to re-write for parallel processing, or use virtualization technologies.
Cloud Computing - every session this week will mention Cloud Computing.
Converged Fabrics - some new approaches are taking shape for datacenter design. Fabric-based infrastructure would benefit from converging SAN and LAN fabrics to allow pools of servers to communicate freely to pools of storage.
He sprinkled fun factoids about our world to keep things entertaining.
50 percent of today's 21-year-olds have produced content for the web. 70 percent of four-year-olds have used a computer. The average teenager writes 2,282 text messages on their cell phone per month.
This year, Google averaged 31 billion searches per month, compared 2.6 billion searches per month in 2007.
More video has been uploaded to YouTube in the last two months than the three major US networks (ABC, NBC, CBS) have aired since 1948.
Wikipedia averages 4300 new articles per day, and now has over 13 million articles.
This year, Facebook reached 500 million users. If it were a country, it would be ranked third. Twitter would be ranked 7th, with 69% of their growth being from people 32-50 years old.
In 1997, a GB of flash memory cost nearly $8000 to manufacture, today it is only $1.25 instead.
The computer in today's cell phone is million times cheaper, and thousand times more powerful, than a single computer installed at MIT back in 1965. In 25 years, the compute capacity of today's cell phones could fit inside a blood cell.
See [interview of Ray Kurzweil] on the Singularity for more details.
The Virtualization Scenario: 2010 to 2015
The third keynote covered virtualization. While server virtualization has helped reduce server costs, as well as power and cooling energy consumption, it has had a negative effect on other areas. Companies that have adopted server virtualization have discovered increased costs for storage, software and test/development efforts.
The result is a gap between expectations and reality. Many virtualization projects have stalled because there is a lack of long-term planning. The analysts recommend deploying virtualization in stages, tackle the first third, so called "low hanging fruit", then proceed with the next third, and then wait and evaluate results before completing the last third, most difficult applications.
Virtualization of storage and desktop clients are completely different projects than server virtualization and should be handled accordingly.
Cloud Computing: Riding the Storm Out
The fourth keynote focus on the pros and cons of Cloud Computing. First they start by defining the five key attributes of Cloud: self-service, scalable elasticity, shared pool of resources, metered and paid per use, over open standard networking technologies.
In addition to IaaS, PaaS and SaaS classifications, the keynote speaker mentioned a fourth one: Business Process as a Service (BPaaS), such as processing Payroll or printing invoices.
While the debate rages over the benefits between private and public cloud approaches, the keynote speaker brings up the opportunites for hybrid and community clouds. In fact, he felt there is a business model for a "cloud broker" that acts as the go-between companies and cloud service providers.
A poll of the audience found the top concerns inhibiting cloud adoption were security, privacy, regulatory compliance and immaturity. Some 66 percent indicated they plan to spend more on private cloud in 2011, and 20 percent plan to spend more on public cloud options. He suggested six focus areas:
Test and Development
Prototyping / Proof-of-Concept efforts
Web Application serving
SaaS like email and business analytics
Select workloads that lend themselves to parallelization
The session wrapped up with some stunning results reported by companies. Server provisioning accomplished in 3-5 minutes instead of 7-12 weeks. Reduced cost of email by 70 percent. Four-hour batch jobs now completed in 20 minutes. 50 percent increase in compute capacity with flat IT budget. With these kind of results, the speaker suggests that CIOs should at least start experimenting with cloud technologies and start to profile their workloads and IT services to develop a strategy.
That was just Monday morning, this is going to be an interesting week!
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the Monday afternoon sessions:
IBM Watson and your Data Center
Steve Sams, IBM VP of Site and Facilities Services, cleverly used IBM Watson as a way to explain how analytics can be used to help manage your data center. Sadly, most of the people at my table missed the connection between IBM Watson and Analytics. How does answering a single trivia question in under three seconds relate to the ongoing operations of a data center? If you were similarly confused, take a peak at my series of IBM Watson blog posts:
The analyst who presented this topic was probably the fastest-speaking Texan I have met. He covered various aspects of Cloud Computing that people need to consider. Why hasn't Cloud taken off sooner? The analyst feels that Cloud Computing wasn't ready for us, and we weren't ready for Cloud Computing. The fundamentals of Cloud Computing have not changed, but we as a society have. Now that many end users are comfortable consuming public cloud resources, from Facebook to Twitter to Gmail, they are beginning to ask for similar from their corporate IT.
Legal issues - see this hour-long video, [Cloud Law & Order], which discusses legal issues related to Cloud Computing.
Employee staffing - need to re-tool and re-train IT employees to start thinking of their IT as a service provider internally.
Hybrid Cloud - rather than struggle choosing between private and public cloud methodologies, consider a combination of both.
University of Rochester Medical Center (URMC) Cracks Code on Data Growth
Often times, the hour is split, 30 minutes of the sponsor talking about various products, followed by 30 minutes of the client giving a user experience. Instead, I decided to let the client speak for 45 minutes, and then I moderated the Q&A for the remaining 15 minutes. This revised format seemed to be well-received!
University of Rochester is in New York, about 60 miles east of Buffalo, and 90 miles from Toronto across Lake Ontario. Six years ago, Rick Haverty joined URMC as the Director of Infrastructure services, managing 130 of the 300 IT personnel at the Medical Center. I met Rick back in May, when he presented at the IBM [Storage Innovation Executive Summit] in New York City.
URMC has DS8000, DS5000, XIV, SONAS, Storwize V7000 and is in the process of deploying Storwize V7000 Unified. He presented how he has used these for continuous operations and high availability, while controlling storage growth and costs.
The Q&A was lively, focusing on how his team manages 1PB of disk storage with just four storage administrators, his choice of a "Vendor Neutral Archive" (VNA), and his experiences with integration.
This was a great afternoon, and I was glad to get all my speaking gigs done early in the week. I would like to thank Rick Haverty of URMC for doing a great job presenting this afternoon!
This week I am at the Data Center Conference 2009 in Las Vegas. There are some 1700 people registered this year for this conferece, representing a variety of industries like Public sector, Services, Finance, Healthcare and Manufacturing. A survey of the attendees found:
55 percent are at this conference for the first time.
18 percent once before, like me
15 percent two or three times before
12 percent four or more times before
Plans for 2010 IT budgets were split evenly, one third planning to spend more, one third planning to spend about the same, and the final third looking to cut their IT budgets even further than in 2009. The biggest challenges were Power/Cooling/Floorspace issues, aligning IT with Business goals, and modernizing applications. The top three areas of IT spend will be for Data Center facilities, modernizing infrastructure, and storage.
There are six keynote sessions scheduled, and 66 breakout sessions for the week. A "Hot Topic" was added on "Why the marketplace prefers one-stop shopping" which plays to the strengths of IT supermarkets like IBM, encourages HP to acquire EDS and 3Com, and forces specialty shops like Cisco and EMC to form alliances.
Day 2 began with a series of keynote sessions. Normally when I see "IO" or "I/O", I immediately think of input/output, but here "I&O" refers to Infrastructure and Operations.
Business Sensitivity Analysis leads to better I&O Solutions
The analyst gave examples from Alan Greenspan's biography to emphasize his point that what this financial meltdown has caused is a decline in trust. Nobody trusts anyone else. This is true between people, companies, and entire countries. While the GDP declined 2 percent in 2009 worldwide, it is expected to grow 2 percent in 2010, with some emerging markets expected to grow faster, such as India (7 percent) and China (10 percent). Industries like Healthcare, Utilities and Public sector are expected to lead the IT spend by 2011.
While IT spend is expected to grow only 1 to 5 percent in 2010, there is a significant shift from Capital Expenditures (CapEx) to Operational Expenses (OpEx). Five years ago, OpEx used to represent only 64 percent of IT budget in 2004, but today represents 76 percent and growing. Many companies are keeping their aging IT hardware longer in service, beyond traditional depreciation schedules. The analyst estimated over 1 million servers were kept longer than planned in 2009, and another 2 million will be kept longer in 2010.
An example of hardware kept too long was the November 17 delay of 2000 some flights in the United States, caused by a failed router card in Utah that was part of the air traffic control system. Modernizing this system is estimated to cost $40 billion US dollars.
Top 10 priorities for the CIO were Virtualization, Cloud Computing, Business Intelligence (BI), Networking, Web 2.0, ERP applications, Security, Data Management, Mobile, and Collaboration. There is a growth in context-aware computing, connecting operational technologies with sensors and monitors to feed back into IT, with an opportunity for pattern-based strategy. Borrowing a concept from the military, "OpTempo" allows a CIO to speed up or slow down various projects as needed. By seeking out patterns, developing models to understand those patterns, and then adapting the business to fit those patterns, a strategy can be developed to address new opportunities.
Infrastructure and Operations: Charting the course for the coming decade
This analyst felt that strategies should not just be focused looking forward, but also look left and right, what IBM calls "adjacent spaces". He covered a variety of hot topics:
65 percent of energy running x86 servers is doing nothing. The average x86 running only 7 to 12 percent CPU utilization.
Virtualization of servers, networks and storage are transforming IT to become on big logical system image, which plays well with Green IT initiatives. He joked that this is what IBM offered 20 years ago with Mainframe "Single System Image" sysplexes, and that we have come around full circle.
One area of virtualization are desktop images (VDI). This goes back to the benefits of green-screen 3270 terminals of the mainframe era, eliminating the headaches of managing thousands of PCs, and instead having thin clients rely heavily on centralized services.
The deluge in data continues, as more convenient access drives demand for more data. The anlyst estimates storage capacity will increase 650 percent over the next five years, with over 80 percent of this unstructured data. Automated storage tiering, ala Hierarchical Storage Manager (HSM) from the mainframe era, is once again popular, along with new technologies like thin provisioning and data deduplication.
IT is also being asked to do complex resource tracking, such as power consumption. In the past IT and Facilities were separate budgets, but that is beginning to change.
The fastest growing social nework was Twitter, with 1382 percent growth in 2009, of which 69 percent of new users that joined this year were 39 to 51 years old. By comparison, Facebook only grew by 249 percent. Social media is a big factor both inside and outside a company, and management should be aware of what Tweets, Blogs, and others in the collective are saying about you and your company.
The average 18 to 25 year old sends out 4000 text messages per month. In 24 hours, more text messages are sent out than people on the planet (6.7 billion). Unified Communications is also getting attention. This is the idea that all forms of communication, from email to texts to voice over IP (VoIP), can be managed centrally.
Smart phones and other mobile devices are changing the way people view laptops. Many business tasks can be handled by these smaller devices.
It costs more in energy to run an x86 server for three years than it costs to buy it. The idea of blade servers and componentization can help address that.
Mashups and Portals are an unrecognized opportunity. An example of a Mashup is mapping a list of real estate listings to Google Maps so that you can see all the listings arranged geographically.
Lastly, Cloud Computing will change the way people deliver IT services. Amusingly, the conference was playing "Both Sides Now" by Joni Mitchell, which has the [lyrics about clouds]
Unlike other conferences that clump all the keynotes at the beginning, this one spreads the "Keynote" sessions out across several days, so I will cover the rest over separate posts.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of some of the Tuesday afternoon sessions:
Brocade: Maximizing Your Cloud: How Data Centers Must Evolve
This was a session sponsored by Brocade to promote their concept of the "Ethernet Fabric". The first speaker, John McHugh, was from Brocade, and the second speaker was a client testimonial, Jamie Shepard, EVP for International Computerware, Inc.
John had an interesting take on today's network challenges. He feels that most LANs are organized for "North-South" traffic, referring to upload/downloads between clients and servers. However, the networks of tomorrow will need to focus on "East-West" traffic, referring to servers talking to other servers.
John was also opposed to integrated stacks that combine servers, storage and networking into a single appliance, as this prevents independent scaling of resources.
The Future of Backup is Not Backup
Primary data is growing at 40 to 60 percent compound annual growth rate (CAGR), but backup data is growing faster. Why? Because data that was not backed up before are now being backed up, including test data, development data, and mobile application data.
Backup costs are 19x more expensive than production software costs. There is an enormous gap in data protection because companies fail to factor this into their budgets. It is not uncommon for IT departments to use multiple backup tools, for example one tool for VMs, and another tool for servers, and a third product for desktops.
part of the problem is identifying who "buys" the backup software. The server team might focus on the operating systems supported. The storage team focuses on the disk and tape media supported. The application owners focus on the features and capabilities for backup that minimize impact to their application.
The analyst organized these issues into three "C's" of backup concerns: Cost, Capability and Complexity. Cost is not just the software license fee for the backup software, but the cost of backup media, courier fees, and transmisison bandwidth. Capability refers to the features and functions, and IT folks are tired of having to augment their backup solution with additional tools and scripts to compensate for lack of capability. Complexity refers to the challenges trying to get existing backup software to tackle new sources like Virtual Machines, Mobile apps, and so on.
Has everyone moved to a tape-less backup system? Polling results found that people are shifting back to tape, either in a tape-only environment, or to supplement their disk or disk-based virtual tape library (VTL). Here are the polling results:
The poll also showed the top three backup software vendors were Symantec, IBM and Commvault, which is consistent with marketshare. However, the analyst feels that by 2014, an estimated 30 percent of companies will change their backup softwar vendor out of frustration over cost, capability and/or complexity.
There are a lot new backup software products specific to dealing with Virtual Machines. Some are focused exclusively on VMware. When asked what tool people used to backup their VMs, the polling results showed the following. NOte that 20 percent for Other includes products from major vendors, like IBM Tivoli Storage Manager for Virtual Environments, as the analyst was more interested in the uptake of backup software from startups.
Some companies are considering Cloud Computing for backup. This is one area where having the cloud service provider at a distance is an actual advantage for added protection. A poll asking whether some or most data is backed up to the Cloud, either already today, or plans for the near future within the next 12 or 24 months, showed the following:
In addition to backup service providers, there are now several startups that offer file sharing, and some are adding "versioning" to this that can serve as an alternative to backup. These include DropBox, SugarSync, iCloud, SpiderOak and ShareFile.
The final topic was Snapshot and Disk Replication. These tend to be hardware-based, so they may not have options for versioning, scheduling, or application-aware capabilities normally associated with backup software. Space-efficient snapshots, which point unchanged data back to the original source, may not provide full data protection that disparate backup copies would provide. Here were polling results on whether snapshot/replication was used to augment or replace some or most of their backups:
Some of his observations and recommendations:
Maintenance is more expensive than acquisition cost. Don't focus on the tip of the iceberg. Some backup software is more efficient for bandwidth and media which will save tons of money in the long run.
Try to optimize what you have. He calls this the "Starbuck's effect". If you just need one coffee, then paying $4.50 for a cup makes sense. But if you need 100 coffees, you might be better off buying the beans.
Design backups to meet service level agreements (SLAs). In the past, backup was treated as one-size-fits-all, but today you can now focus on a workload by workload basis.
Be conservative in adopting new technologies until you have your backup procedures in place to handle data protection.
Backup is for operational recovery, not long-term retention of data. A poll showed two-thirds of the audience kept backup versions for longer than 60 days! Re-evaluate how long you keep backups, and how many versions you keep. If you need long-term retention, use archive process instead.
Recovery testing is a dying art. Practice recovery procedures so that you can do it safely and correctly when it matters most.
The analyst had a series of awesome pictures of large structures, the pyramids of Giza, the Chrysler building, and so on, and how they would look without their foundations in place. Backup is a foundation and should be treated as such in all IT planning purposes.
IT is evolving, but some basic needs like networking and backup procedures don't change. As companies re-evaluate their IT operations for Big Data, Cloud Computing and other new technologies, it is best to remember that some basic needs must be met as part of those evaluations.
Continuing my coverage of the 30th annual [Data Center Conference]. here is a recap of Wednesday morning sessions.
A Data Center Perspective on MegaVendors
The morning started with a keynote session. The analyst felt that the eight most strategic or disruptive companies in the past few decades were: IBM, HP, Cisco, SAP, Oracle, Apple and Google. Of these, he focused on the first three, which he termed the "Megavendors", presented in alphabetical order.
Cisco enjoys high-margins and a loyal customer base with Ethernet switch gear. Their new strategy to sell UP and ACROSS the stack moves them into lower-margin business like servers. Their strong agenda with NetApp is not in sync with their partnership with EMC. They recently had senior management turn-over.
HP enjoys a large customer base and is recognized for good design and manufacturing capabilities. Their challenges are mostly organizational, distracted by changes at the top and an untested and ever-changing vision, shifting gears and messages too often. Concerns over the Itanium have not helped them lately.
IBM defies simple description. One can easily recognize Cisco as an "Ethernet Switch" company, HP as a "Printer Company", Oracle as a "Database Company', but you can't say that IBM is an "XYZ" company, as it has re-invented itself successfully over its past 100 years, with a strong focus on client relationships. IBM enjoys high margins, sustainable cost structure, huge resources, a proficient sales team, and is recognized for its innovation with a strong IBM Research division. Their "Smarter Planet" vision has been effective in supporting their individual brands and unlock new opportuties. IBM's focus on growth markets takes advantage of their global reach.
His final advice was to look for "good enough" solutions that are "built for change" rather than "built to last".
Chris works in the Data Center Management and Optimization Services team. IBM owns and/or manages over 425 data centers, representing over 8 million square feet of floorspace. This includes managing 13 million desktops, and 325,000 x86 and UNIX server images, and 1,235 mainframes. IBM is able to pool resources and segment the complexity for flexible resource balancing.
Chris gave an example of a company that selected a Cloud Compute service provided on the East coast a Cloud Storage provider on the West coast, both for offering low rates, but was disappointed in the latency between the two.
Chris asked "How did 5 percent utilization on x86 servers ever become acceptable?" When IBM is brought in to manage a data center, it takes a "No Server Left Behind" approach to reduce risk and allow for a strong focus on end-user transition. Each server is evaluated for its current utilization:
Amazingly, many servers are unused. These are recycled properly.
1 to 19 percent
Workload is virtualized and moved to a new server.
20 to 39 percent
Use IBM's Active Energy Manager to monitor the server.
40 to 59 percent
Add more VMs to this virtualized server.
over 60 percent
Manage the workload balance on this server.
This approach allows IBM to achieve a 60 to 70 percent utilization average on x86 machines, with an ROI payback period of 6 to 18 months, and 2x-3x increase of servers-managed-per-FTE.
Storage is classified using Information Lifecycle Management (ILM) best practices, using automation with pre-defined data placement and movement policies. This allows only 5 percent of data to be on Tier-1, 15 percent on Tier-2, 15 percent on Tier-3, and 65 percent on Tier-4 storage.
Chris recommends adopting IT Service Management, and to shift away from one-off builds, stand-alone apps, and siloed cost management structures, and over to standardization and shared resources.
You may have heard of "Follow-the-sun" but have you heard of "Follow-the-moon"? Global companies often establish "follow-the-sun" for customer service, re-directing phone calls to be handled by people in countries during their respective daytime hours. In the same manner, server and storage virtualization allows workloads to be moved to data centers during night-time hours, following the moon, to take advantage of "free cooling" using outside air instead of computer room air conditioning (CRAC).
Since 2007, IBM has been able to double computer processing capability without increasing energy consumption or carbon gas emissions.
It's Wednesday, Day 3, and I can tell already that the attendees are suffering from "information overload'.
This is my final post on my coverage of the 30th annual [Data Center Conference]. IBM was a Platinum sponsor, and there were over 2,600 attendees, of which 27 percent were IT Directors or higher. Two thirds of the companies have 5000 employees or more. Here is a recap of the last few sessions I attended.
Best Practices for Data Center consolidation
As if the conference co-chairs aren't already super-busy, here they are presenting one of the breakout sessions. In the 1990s, consolidation was done purely to reduce total cost of ownership (TCO). Today, there are a variety of other reasons, including issues with power and cooling, service level agreements, and security.
Of these, 25 percent plan to have more data centers in three years, and 47 percent plan to consolidate to fewer. The benefits to consolidation include economies of scale, staff reduction, reduced hardware facilities costs, and application retirement. Challenges include dealing with politics, building new facilities to replace the old ones, and bandwidth. Here were some of the primary reasons why data center consolidation projects fail:
Human Resources (HR) issues
Resources not freed available
Lack of Project Management skills
No rationalization at consolidated site
Interactive Polling Results
The last keynote session was Thursday morning. The conference co-chairs present the highlights of the interactive polling that was done during the week at this conference.
The first topic was social media. There was a lot of Twitter activity with hashtag #GartnerDC that I followed throughout the week. Most of the tweets seem to be from people who were not actually at the conference.
Some 45 percent of the attendees have implemented social media initiatives at their companies. What tooling are they using to accomplish this? There are some provided by the major ITSM vendors, tools specific for corporate social media such as Yammer, collaboration tools like Microsoft SharePoint and IBM's Lotus Connections, and public sites like Facebook and Twitter. Here were the poll results:
The next topic was focused on Mobile devices and Cloud Computing. For example, do companies store data in public cloud, or plan to in the future, for mobile devices?
One third of the attendees allow employees to bring their own tablet to work with full IT support. Only 18 percent allow employees to bring their own PC or laptop. Over 40 percent felt that their IT department was not yet ready to support smartphones.
What are the main drivers to adopt private cloud? Some are deploying private clouds as a way to defend their IT jobs from going to the public cloud. Here were the poll results:
What problems are companies trying to solve with cloud computing? Here were the poll results:
A majority of attendees that use VMware are exploring LInux KVM, such as Red Hat Enterprise Virtualization (RHEV) or Microsfot Hyper-V. What storage protocol are attendees using for their server virtualization? Here were the poll results:
The next topic was the process for IT service management. The top three were ITIL, CMMI and DevOps, with the majority using ITIL or ITIL in combination with something else. These are needed for release management, change management, performance management, capacity management and incident management. How collaborative is the relationship between IT operations and application development? Here were the poll results:
How well does IT operations contribute to business innovation? This year 38 percent were satisfied, and 33 percent unsatisfied. This was a big improvement over last year, that found 19 percent satisfied, 64 percent unsatisfied.
Building a Private Storage Cloud: Is It a Science Experiment?
While everyone understands the benefits of private and public cloud computing, there seems to be hesitation about hosted cloud storage. Some people have already adopted some form of cloud storage, and other plan to within 12 months. Here were the poll results:
The top three reasons for considering public cloud storage was to adopt lower-cost storage tier, to benefit from off-site storage, and staff constraints. The top concerns were security and performance.
The IT department will need to start thinking like a cloud provider, and perhaps adopt a hybrid cloud approach. What IT equipment can be re-used? What will the new IT operations look like in a Cloud environment? What were the primary use cases for cloud storage? Here were the poll results:
In addition to the major cloud providers (IBM, Amazon, etc.) there are a variety of new cloud storage startups to address these business needs.
So that wraps up my coverage of this conference. In addition to attending great keynote and breakout sessions, I was able to have great one-on-one discussions with clients at the Solution Showcase booth, during breaks and at meals. IBM's focus on Big Data, Workload-optimized Systems, and Cloud seems to resonate well with the analysts and attendees. I want to give special thinks to Lynda, Dana, Peggy, Hugo, David, Rick, Cris, Richard, Denise, Chloe, and all my colleagues, friends and family from Arizona for their support!
The marketshare data for external disk systems has been released by IDC for 4Q09. Overall, the market dropped 0.7 percent, comparing 4Q09 versus 4Q08. While EMC was quick to remind everyone that they were able to [maintain their #1 position] in the storage subset of "external disk systems", with the same 23.7 percent marketshare they had back in 4Q08 and revenues that were essentially flat, the real story concerns the shifts in the marketplace for the other major players. IBM grew revenue 9 percent, putting it nearly 5 points of marketshare ahead of HP. HP revenues dropped 7 percent, moving it further behind. Not mentioned in the [IBM Press Release] were NetApp and Dell, neck and neck for fourth place, with NetApp gaining 16.8 percent in revenues, while Dell dropped 13.5 percent. Both NetApp and Dell now have about 8 percent marketshare each. These top five storage vendors represent nearly 70 percent of the marketshare.
Given that HP is IBM's number one competitor, not just in storage but all things IT, this was a major win. Bob Evans from InformationWeek interviews my fifth-line manager, IBM executive Rod Adkins [IBM Claims Hardware Supremacy] where he shares his views and opinions about HP, Oracle-Sun, Cisco and Dell.
I'll add my two cents on what's going on:
Shift in Servers causes Shift in Storage
Hundreds of customers are moving away from HP and Sun over to IBM servers, and with it, are chosing IBM's storage offerings as well. IBM's rock-solid strategy (which I outlined in my post [Foundations and Flavorings]) has helped explain the different products and how they are positioned. HP's use of Itanium processors, and Sun's aging SPARC line, are both reasons enough to switch to IBM's lastest POWER7 processors, running AIX, IBM i (formerly i5/OS) and Linux operating systems.
Thunder in the Clouds
Some analysts predict that by 2013, one out of five companies won't even have their own IT assets. IBM supports all flavors of private, public and hybrid cloud computing models. IBM has its own strong set of offerings, is also the number one reseller of VMware, and has cloud partnerships with both Google and Amazon. HP and Microsoft have recently formed an alliance, but they have different takes on cloud computing. HP wants to be the "infrastructure" company, but Microsoft wants to focus on its ["three screens and a public cloud"] strategy. Microsoft has decided not to make its Azure Cloud operating system available for private cloud deployments. By contrast, IBM can start you with a private cloud, then help you transition to a hybrid cloud, and finally to a public cloud.
In the latest eX5 announcement, IBM's x86-based servers can run 78 percent more virtual machines per VMware license dollar. This will give IBM an advantage as HP shifts from Itanium to an all x86-based server line.
Network Attached Storage
There seems to be a shift away from FC and iSCSI towards NAS and FCoE storage networking protocols. This bodes bad for HP's acquisition of LeftHand, and Dell's acquisition of EqualLogic. IBM's SONAS for large deployments, and N series for smaller deployments, will compete nicely against HP's StorageWorks X9000 system.
Storage on Paper no longer Eco-friendly
HP beats IBM when you include consumer products like printers, which some might consider "Storage on Paper". At IBM, we often joke that 96 percent of HP's profits come from over-priced ink cartridges. With the latest focus on the environment, people are printing less. I have been printing less myself, setting my default printer to generate a PDF file instead. There are several tools available for this, including [CutePDF] and [BullZip]. As IBM employees switch from Microsoft Office to IBM's [Lotus Symphony], it has built-in "export-to-PDF" capability as well. People are also going to their local OfficeMax or CartridgeWorld to get their cartridges refilled, rather than purchase new ones. That has to be hurting HP's bottom line.
Don't Forget About Storage Management
The leading storage management suites today are IBM's Tivoli Storage Productivity Center and EMC's Control Center. HP's Storage Essentials doesn't quite beat either of these, and management software is growing in importance to more and more customers.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of more of the Tuesday afternoon sessions:
IBM CIOs and Storage
Barry Becker, IBM Manager of Global Strategic Outsourcing Enablement for Data Center Services, presented this session on Storage Infrastructure Optimization (SIO).
A bit of context might help. I started my career in DFHSM which moved data from disk to tape to reduce storage costs. Over the years, I wouuld visit clients, analyze their disk and tape environment, and provide a set of recommendations on how to run their operations better. In 2004, this was formalized into week-long "Information Lifecycle Management (ILM) Assessments", and I spent 18 months in the field training a group of folks on how to perform them. The IBM Global Technology Services team have taken a cross-brand approach, expanding this ILM approach to include evaluations of the application workloads and data types. These SIO studies take 3-4 weeks to complete.
Over the next decade, there will only be 50 percent more IT professionals than we have today, so new approaches will be needed for governance and automation to deal with the explosive growth of information.
SIO deals with both the demand and supply of data growth in five specific areas:
Data reclamation, rationalization and planning
Virtualization and tiering
Backup, business continuity and disaster recovery
Storage process and governance
Archive, Retention and Compliance
The process involves gathering data and interview business, financial and technical stakeholders like storage administrators and application owners. The interviews take less than one hour per person.
Over the past two years, the SIO team has uncovered disturbing trends. A big part of the problem is that 70 percent of data stored on disk has not been accessed in the past 90 days, and is unlikely to be accessed at all in the near future, so would probably be better to store on lower cost storage tiers.
Storage Resource Management (SRM) is also a mess, with over 85 percent of clients having serious reporting issues. Even rudimentary "Showback" systems to report back what every individual, group or department were using resulted in significant improvement.
Archive is not universally implemented mostly because retention requirements are often misunderstood. Barry attributed this to lack of collaboration between storage IT personnel, compliance officers, and application owners. A "service catalog" that identifies specific storage and data types can help address many of these concerns.
The results were impressive. Clients that follow SIO recommendations save on average 20 to 25 percent after one year, and 50 percent after three to five years. Implementing storage virtualization averaged 22 percent lower CAPEX costs. Those that implemented a "service catalog" saved on average $1.9 million US dollars. Internally, IBM's own operations have saved $13 million dollars implementing these recommendations over the past three years.
Reshaping Storage for Virtualization and Big Data
The two analysts presenting this topic acknowledged there is no downturn on the demand for storage. To address this, they recommend companies identify storage inefficiencies, develop better forecasting methodologies, implement ILM, and follow vendor management best practices during acquisition and outsourcing.
To deal with new challenges like virtualization and Big Data, companies must decide to keep, replace or supplement their SRM tools, and build a scalable infrastructure.
One suggestion to get upper management to accept new technologies like data deduplication, thin provisioning, and compression is to refer to them as "Green" technologies, as they help reduce energy costs as well. Thin provisioning can help drive up storage utilization to rates as high as you dare, typically 60 to 70 percent is what most people are comfortable with.
A poll of the audience found that top three initiatives for 2012 are to implement data deduplication, 10Gb Ethernet, and Solid-State drives (SSD).
The analysts explained that there are two different types of cloud storage. The first kind is storage "for" the cloud, used for cloud compute instances (aka Virtual Machines), such as Amazon EBS for EC2. The second kind is storage "as" the cloud, storage as a data service, such as Amazon S3, Azure Blob and AT&T Synaptic.
The analysts feel that cloud storage deployments will be mostly private clouds, bursting as needed to public cloud storage. This creates the need for a concept called "Cloud Storage Gateways" that manage this hybrid of some local storage and some remote storage. IBM's SONAS Active Cloud Engine provides long-distance caching in this manner. Other smaller startups include cTera, Nasuni, Panzura, Riverbed, StorSimple, and TwinStrata.
A variation of this are "storage gateways" for backup and archive providers as a staging area for data to be subsequently sent on to the remote location.
New projects like virtualization, Cloud computing and Big Data are giving companies a new opportunity to re-evaluate their strategies for storage, process and governance.
While clients and IBM executives were in meetings today, in and around the Scottsdale Fairmont resort here in Scottsdale, Arizona, I helped to set up the "Solutions Showcase". There were three stations:
David Ayd and I manned this one, covering storage and server systems. From left to right: a fully-populated 15-module XIV storage system, my laptop running the XIV GUI; two-socket 16-core POWER p770 server, a solid-state drive, PS702 POWER blade, my book Inside System Storage: Volume I, HX5 x86 blade, and four-socket 16-core x3850 M3 server with MAX5 memory extension; David's laptop with various POWER and System x presentations, and our Kaon V-Osk interactive plasma screen display.
Eric Kern manned the Smarter Clouds station. He had live guest images on the IBM Developer and Test cloud, which one the "Best of Interop" award up in Las Vegas this week. I covered IBM's cloud offering in my post [Three Things To Do on the IBM Cloud].
Smarter Data Centers
Ken Schneebeli manned the "Smarter Data Centers" station. He directed people out to the parking lot to see Brian Canney and the Portable Modular Data Center (PMDC). The one here is 8.5 feet by 8.5 feet by 40 feet in size and can be configured and deployed in 12-14 weeks to any location. We can fit any mix of IBM and non-IBM equipment, provided it meets physical dimensions. Want a DS8700 disk system? The PMDC can hold up to 3-frame configurations of the DS8700. Want an eclectic mix of Sun, HP and Dell servers with HDS and EMC disk in your PMDC? IBM can do that too.
After we finished setup, we joined the clients at the "Welcome Reception" on the Lagoon Lawn. The weather was quite pleasant.
Special thanks to Jasdeep Purdhani, Lisa Gates, and Kelly Olson for their help organizing this event.
This week, Tuesday, Wednesday and Thursday, I am at the IBM Dynamic Infrastructure Executive Summit at the beautiful Fairmont Resort in Scottsdale, Arizona. This is a mix of indoor and outdoor meetings, one-on-ones with IBM executives, and main-tent sessions.
The Solutions Showcase will cover the following:
As the bar for performance gets higher and the need to manage, store and analyze massive amounts of information escalates, systems must scale to meet the needs of the business. The latest server and storage technology innovations including: POWER7, eX5, XIV, ProtecTIER, SONAS, and System z Solution Editions.
Smarter Data Centers
Today’s data centers are under extreme power and cooling pressures and space constraints. How can you get more out of your existing facility, while planning for future requirements? IBM energy efficiency consultants will tell you how you can reduce both CAPEX and OPEX costs and plan for future growth with consolidation and virtualization, energy efficient (energy star) equipment and modular data center solutions. Be sure to check out the IBM Portable Modular Data Center (PMDC) that fits in a standard shipping crate!
IBM’s Cloud Computing solutions provide you with flexible, dynamic, secure and cost-efficient delivery choices from pay-per-use (by the hour, week or year) at IBM cloud centers around the world, conditioning your infrastructure to build your own private cloud or out-of-the box cloud solutions that are quick and easy to deploy. Which workloads are the best fit for cloud computing? How do you decide which cloud computing is right for your organization? Cloud experts will talk about the options, give you recommendations based on your business objectives and help you get started.
This week, IBM launched the new [IBM Expert Network] that provides presentation materials from subject matter experts. I am honored to be one of the 20-plus experts selected for PRO accounts on SlideShare.Net to help seed this with initial materials.
I have a bit of behind-the-scenes history to share on this. Back in 2008, I first discovered SlideShare.net as an excellent resource to get ideas for presentations. Much like YouTube is for videos and FlickR is for photos, SlideShare.Net is for presentations. In my June 2008 post, [Summer Jobs and the Singularity], I embedded someone's presentation from SlideShare.
This latter one got me in a bit of trouble internally. Neither presentation had anything secret or controversial, so I didn't see the issue. Several other bloggers had asked how I got "permission" to use an external Software-as-a-Service (SaaS) like SlideShare.net for my blog. I never asked for permission! I explained that since IBM's internal Lotus Connections software we use for blogging did not have a feature to embed PowerPoint (PPT) or Open Document Format (ODP) presentations, I chose an external service instead. Yes, I guess I could have converted each page to a JPG or PNG graphic instead, or I could have put the PDF on an FTP download area of the "Files" feature of Lotus Connections, but I chose SlideShare.net instead.
The result? IBM communications decided to make an official list, it's actually three lists. A "white list" of services that we are allowed to use, a "grey list" of services under evaluation or negotiation, and a "black list" of services we are not allowed to use, and sadly Slideshare.Net was on the black list. I protested, argued that unless IBM offered something to replace it, to re-evaluate this external service. I got it back on the "grey list" and now, this week, it is officially on the "white list".
Of course, this probably involved negotiation on EULA terms and conditions, but I am not a lawyer and have no idea what went on behind closed doors to make this happen. I am just glad it did.