Tony Pearson is a Master Inventor and Senior IT Architect for the IBM Storage product line at the
IBM Systems Client Experience Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2016, Tony celebrates his 30th year anniversary with IBM Storage. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services.
(Short URL for this blog: ibm.co/Pearson )
My books are available on Lulu.com! Order your copies today!
Safe Harbor Statement: The information on IBM products is intended to outline IBM's general product direction and it should not be relied on in making a purchasing decision. The information on the new products is for informational purposes only and may not be incorporated into any contract. The information on IBM products is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described for IBM products remains at IBM's sole discretion.
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Tony Pearson is not a medical doctor, and this blog does not reference any IBM product or service that is intended for use in the diagnosis, treatment, cure, prevention or monitoring of a disease or medical condition, unless otherwise specified on individual posts.
Soon, the U.S. is switching on-air television signals from analog to digital format. The switch-over happensFebruary 17, 2009. According to the [Federal Communications Commission], Americans haveuntil this Monday, March 31, to request up to two 40-dollar coupons towards the purchase of digital-to-analog converter boxesso that the on-air digital signals can be used with existing analog-only television equipment.
(For my readers outside the United States, a bit of background explanation may be necessary. Americans consider access to television a self-evident and unalienable right.According to a Pew Research report[Luxury or Necessity?] 64 percent of Americansconsider a television set a necessity, and 33 percent consider paid providers, like cable or satellite, a necessity.Even prisoners in U.S. jails are allowed to watch television!)
Taking advantage of the "Y2K crisis" like nature of this 2/17/2009 deadline, paid providers have been advertisingthat this deadline only applies to on-air customers. Those who have cable or satellite can continue to use theiranalog equipment. I have been a subscriber for Cox Cable for some time, and my parents recently made the switchas well. Two weeks ago, however, my parents called me in a panic. Cox Cable chose to move one channel, TurnerClassic Movies (TCM), over from their analog line-up over to their digital line-up. They thought this wasn't goingto happen until 2/17/2009! They asked me to investigate and provide them alternative options.
I spoke to a Cox Cable representative.
Did Turner force Cox Cable to do this? Did they digitize their entire collection of movies? No, Cox Cable is choosing to send the TCM signal over the digital bandwidth, and they are converted back to analog by their set-top box.
Do customers who now get one less channel get a discount? No, same price, less service.
Why move a single channel over? Eventually, everything is going digital, and this is a small "baby step" to getpeople to switch over.
But TCM is a collection of grainy, black-and-white movies from the 1950s and 1960s, it is probably the channelthat gets the least benefit to convert to digital. Why choose TCM specifically? TCM is "commercial-free" so providesno additional revenue opportunity. Moving this to digital frees up an analog channel to run a new "on demand" servicethat could generate additional revenue for Cox Cable.
What would it take in terms of additional cost and equipment to watch the TCM in digital?A set-top digital box from Cox Cable, which costs one-time 10 dollars to install by a professional technician, plus 11 dollars per month for the extra "service" provided.
Do I need a High-Def television set or other equipment? No, the digital signal for TCM is standard format, so no HD equipment required.
I currently split my cable signal, so that I can watch one channel and record another, or record two separate channels at the same time, using a standard format VCR and Tivo, can I continue to do this with the digital set-top box? Yes, absolutely.
I decided to give it a try, and a technician was scheduled to perform the installation last Sunday, which was Easter holiday for some people. The technician was able to connect the set-top box directly to my television set, but thesignal is converted to a single "Channel 3", forcing the use of a separate Cox Cable remote control unit to set the channel on the set-top box. He set the set-top box to TCM (channel 199) and showed that the TCM channel was now available again.
How would my VCR or Tivo record anything? You have to set the set-top box manually to the appropriate channel desired, then set the VCR or Tivo to record "Channel 3".
How would I record one channel while watching another? That does not appear possible with this set-top box. If we split before entering the set-top box, then that equipment would get the analog channels only, not TCM.
How about recording two different channels concurrently? No way.
I feel bad for the technician. He spent two hours on his Easter Sunday to install service that I was told by theirsales rep would work with my equipment, only to find out it won't and he ended up having to take it all back out andcancel the work order. He doesn't even get paid overtime for this.
So, I am back to where I was before, analog channels minus the TCM channel. However, the lesson is clear, eventuallyeverything is going to digital, and people may not realize what this means to them.
IBM came out with their latest "5 in 5". These are five predictions for technologies that will havean impact over the next five years, summarized on 5 pages. Before I give my take on this year's set,here is a quick recap of[Last Year's 5 in 5]:
3-D representations of the human body to improve health care
This prediction is based on the idea that most medical mistakes result from lack of informationabout the patient. A 3-D avatar of the patient would allow the doctor to click on the section ofthe body, and this would trigger retrieval of patient records, relevant X-rays, MRI images, and so on.For example, IBM System Storage Grid Medical Archive Solution (GMAS) provides the storage that wouldallow any doctor to access these records, even if the image was taken at a different facility.
Unfortunately, this prediction only applies to patients who can actually afford to see a doctor. Apparently,no amount of technology, no matter how cool it is, can convince governments to make health care somethingeveryone has access to. Michael Moore has done a good job explaining this in his film documentary [Sicko].
Digital passport for food
Using RFID tags and second generation barcodes, you will have access to details of a food's origin,transportation conditions, and impact to the environment. Much of this information is already gathered,just not stored in a database accessible to the consumer.
Last year, the term "locavore" was the2007 Word of the Year for the Oxford American Dictionary, referring to people who limit what they eatto food produced within a certain radius, from family farms and locally-owned businesses.Here is an excerpt from a [Locavores] website:
Our food now travels an average of 1,500 miles before ending up on our plates. This globalization of the food supply has serious consequences for the environment, our health, our communities and our tastebuds.
Certainly, I am all for selling storage capacity to the food industry to help store vasts amount ofinformation for this, and certainly some people will be able to make smarter decisions based on thisinformation. This is not the first time this idea came up. The U.S. Food and Drug Administration introduced [nutrition labeling requirements] on thehope that people would choose more healthier foods. Despite this, people still opt for white bread, iceberg lettuce, and processed meats, so possibly having more information about where food comes from, and how it was transported, may not mean much to some consumers.
Technology to manage your own carbon footprint
"Smart energy" technologies allow you to walk the talk, by managing your own carbon footprint inyour home. For example, if you forgot to turn off the heat or air conditioner before leaving thehouse on your commute to work, your home would call your mobile phone, so that you can turn aroundand go back and correct that mistake. Better yet, IBM is working with others to provide web-enabledelectric meters that would allow you to turn off systems from work or cell phone browser.
Of course, such technology already exists for the data center. IBM Systems Director Active EnergyManager (AEM) allows you to monitor the actual usage of your servers and storage devices, and insome cases make adjustments to control energy consumption. This can feed into the IBM TivoliUsage and Accounting Manager software to incorporate energy usage as part of the charge-backcalculations. See the [IBM Press Release] formore details.
Cars that drive themselves
Not only will cars that drive themselves reduce the number of drunk-driving accidents, it canalso help reduce congestion in big cities, by routing traffic to different directions, based onGPS and presence-aware technologies. Stockholm (Sweden) has already reduced peak hour traffic by 20 percentusing this approach.
While I admire the concept, cars are perhaps the least energy-efficient mode of transportation.Often, a family can only afford a single vehicle, and it is purchased based on the worst-case scenario.A friend of mine has only two children, but a sever-person mini-van that gets only 17 MPG. Why suchan energy-inefficient vehicle? Because she occasionally drives her daughter and her friends tosoccer practice, and that represents the worst-case scenario, minimizing the parent/child ratio. Theother 99 percent of the time, she is driving by herself, or with one child, and consuming a lot ofgasoline in the process.
A better approach would be to find technology that connects airports, trains, buses and light rail forpublic transportation to greatly reduce the need to drive a car in the first place.
The idea that a family can have only one vehicle plays in the storage arena as well. Larger companiescan afford to have different storage for different workloads. The IBM System Storage DS8000 high-end disk system for their large OLTP anddatabase workloads, an XIV Nextra for their Web 2.0 storage needs, DR550 to hold their compliance data,and so on. Smaller companies are often tasked to find a single solution for all their needs, andfor them, IBM offers the IBM System Storage N series, providing a "unified storage" platform.
Increased dependence on cell phones
Before the cell phone, the last don't-leave-home-without-it technology most of us carried was the credit card. Now, IBM predicts that we will be even more dependent on our cell phones, becoming our banker, ticket broker, and shopping buddy.For example, you could use your cell phone to take a picture of a shirt at the mall, and it will then show you what youwould look like wearing that shirt, on a 3-D avatar representation of yourself, or perhaps your spouse, and getinformation on what discounts are available, or where else the shirt is being offered.
None of this example actually uses the "phone" part of the cell phone, however the cell phone is one device thatnearly everyone carries, so it becomes the development platform for all other technologies to be based on.
The common theme running through these is that it can be helpful to store more information than we do today,provided we make it accessible to the people who need it to make better decisions.
Continuing my coverage of the ITSO Cloud Social Media Residency, the second day explained the ITSO Residency method of blogging, which was somewhat different than the method I presented on the first day.
Hillary explained how to find commercially-licensed stock photos, clip-art and graphics from various IBM repositories.
I generally use my own photos, drawings and charts, cropped and enhanced using the GNU Image Manipulation Program [GIMP] software tool. Sometimes I find graphics under a [Creative Commons] license.
These additional resources for photos will definitely come in handy!
Caroline Wall, IBM ITSO Copy Editor
While having blog posts with a [few misspelled words] and grammatical errors demonstrates [warts-and-all] authenticity, I make a point to double-check the spelling of proper names: people, companies, brands, locations, products, services and solutions.
Caroline explained the process of submitting blog proposals, and if approved, how to submit the blog post written in MS Word or Lotus Symphony. The ITSO team felt most residents already know how to use these word-processing tools, allowing the residents to focus on what to write. Think of them as training wheels until you learn HTML!
I also started out using [WYSIWYG editors], but have since switched over to writing direclty in native HTML using [Gedit] text editor software, which is available on Linux, Windows and Mac OS.
For half the residents, English is not their native language. When a blog post is submitted, Caroline will then edit for spelling, grammar and style. IBM's style is similar to the [Associated Press (AP) Style] used by many newspaper journalists. The revised posts are then returned to the author for approval or discussion.
While English is not my native language either, I generally act as my own editor. Occasionally, I do enlist the services of Jeff Antley from developerWorks to help with HTML formatting issues.
Kevin Allen, IBM Social Business Manager
Kevin takes the edited blog posts from Caroline, converts them to HTML, and posts them to the group blog [ThoughtsOnCloud.com].
(For those who want to learn HTML, I like Kevin Werbach's [Bare Bones Guide to HTML] for explaining the structure of ordered lists, unordered lists, definition lists, tables and embedded graphics or other rich-media objects. I also use VisiBone's [HTML Color Codes] reference charts when I need to change font or background colors.)
Blog posts need attract attention. Kevin explained how to draw traffic to your blog post by cross-posting links other social media sites like [Facebook], [Google+] and [Twitter]. I comb through the [Snowclones Database] for ideas to write a catchy title and opening paragraph.
Kevin also suggests using appropriate keywords that will enable Search Engine Optimization (SEO). For my SEO, I finalized each blog post with plenty of relevant [Technorati] tags.
There is more than one way to write a blog post! In either case, the end result is educational, entertaining and engaging content that people want to read.
Which "corporate blogs" do you follow regularly? Enter your comments below!
I returned safely from my trip to Tulsa, Oklahoma.
(A special shout-out to Shannon at [In The Raw] sushi restaurant, and my new friends I met at the rooftop of [the Mayo]!)
Last week I was in Auckland, New Zealand teaching Top Gun class. Top Gun teaches IBM Business Partners and sales reps how to sell our products, services, and solutions. I have been teaching Top Gun classes around the world since 1998.
(Why didn't I post sooner? Because IBM's developerWorks was getting an exciting upgrade to IBM Connections 4.0, and bloggers like me have to wait for the conversion to complete!)
While many of my trips in the USA involve traveling alone, that is not the case for Top Gun classes. Our class manager, Joe Ebidia, brought his wife Karen. Our class administrator is Hyein (Hyein is a Korean name that rhymes with rain). In addition to some local instructors, I am joined by my IBM USA colleagues Scott McPeek (Tivoli Storage) and Vic Peltz (Disk/Replication/Competitive Sales).
The rest of the teach team arrived a day or two early to adjust to jet lag. I, on the other hand, got off the plane Monday at 6am, and had a business meeting that same morning with GTS architects from Wellington.
Clockwise from left: Karen is vegetarian, and had some pasta with tomato sauce. Hyein had a lamb burger. Joe had flounder. I had salmon risotto. Yum!
(To those asking why I have only the bellies of Karen and Joe in the picture, I was focused on taking picture of the food.)
After setting up the classroom, we took a ferry over to [Devonport], a charming seaside village just minutes across the bay from Auckland. The ferry boats were close the the Central Business District our [Stamford Plaza hotel] was in, and they run every 30 minutes.
The four of us walked up to the top of Mt. Victoria to see the views of the city. I highly recommend this! Once you get to Devonport, you can walk along the streets to see all the cute shops, or enjoy the parks and natural beauty. I had [done this before], but it is always worth doing again!
The class is four days long. I had six presentations. Here were the first three:
Selling IBM Storwize V7000 and V7000 Unified. Scott McPeek had already covered SAN Volume Controller (SVC), so it was easy to explain the Storwize V7000. For the V7000 Unified, I went into more detail of the file-based protocols and features, paving the way for Vic's "Selling SONAS" later in the week.
Selling IBM Storwize V3700. Having covered the SVC and Storwize V7000, my presentation on the Storwize V3700 focuses more on the positioning of when to sell which product for particular workloads.
Understanding IBM's Big Four Initiatives. This was an interesting request. I was asked to cover Social, Mobile, Analytics and Cloud (what we internally call SMAC) from a storage perspective. Social included Social Media, Social Networking and Social Business. Mobile focused on IBM's Mobile First campaign. Analytics included big data, Hadoop, and our various solutions for performing analytics. Cloud included IBM's Cloud Computing Reference Architecture (CCRA), IBM SmartCloud Enterprise storage, our Backup and Archive clouds, and the new SmartCloud Storage portfolio.
I will save the rest of the week for the next post!
It seems like [only yesterday] I was talking about IBM's strategic initiatives for the New Enterprise Data Center, including the launch of asset and service management at [Pulse 2008] in Orlando, Florida.
This week, my colleagues are at [Pulse 2009] in Las Vegas, Nevada. (I'm not there this time, so stop asking all my colleagues where I am!)Obviously, a lot has change in the last 12 months: the world's financial economy has collapsed, our delicate environment continues to unravel, and a new US President was elected to fix all that was broken by the former occupant. As a result, IBM's strategy has evolved beyond just data centers for large enterprises.
I can't think of a better time to emphasize the need for a more dynamic infrastructure. And this is not just focused on IT operations, but smarter business infrastructure as well, as the two now are very much intertwined. Everything from smarter healthcare, smarter telecom, smarter retail, smarter distribution, smarter transportation, and smarter financial services. IBM's [Dynamic Infrastructure@reg;] is one of four strategic initiatives to help build a smarter planet.
Let's take a quick look at the key benefits:
Do you remember back to the days that the IT department was like the accounting department in the back office, merely recording what happened in a series of transactions? Not anymore! Today, IT is front and center of most businesses, helping to generate revenue, drive innovation, and provide better customer service. We are finding a convergence between the physical world of running business with the digital world of IT. Intelligence is everywhere, embedded in systems and operations throughout, not just in a data center.
Imagine only 10-15 years ago the primary concern for IT operations was the cost of hardware. Now, thanks to[Moore's law], hardware is cheaper, but other IT budget costs like labor, management software, power and cooling costs are growing faster and becoming more predominant factors. IBM recognizes that you must consider thetotal cost of ownership, not just the acquisition cost of new hardware. But again, this isn't just reducing the costs of IT, but making more effective use of IT resources to reduce costs everywhere else, in schedulingtransportation, in managing manufacturing assets, and so on.
While the world feels much safer now that Barack Obama has taken over, there are still risks and threats out there, and businesses large and small have to manage them. Economic swings like we have experienced lately help weed out those companies that had fixed costs and static infrastructures, in favor of those with more variable costs and dynamic infrastructures. When the marketplace slows down, can your business "dial down" its operations to match? And when the recession is over and business is booming again, can your business "ramp up" fast enough to take on new opportunity? With IBM's Cloud Computing, companies can minimize their fixed investments and use a variable amount of computing as business needs change dynamically.
To learn more about Dynamic Infrastructure, read the IBM [Press Release].
The author is wondering whether EMC will try to avoid the fate of Hitachi's mainframebusiness, focusing on "moving into the IBM field" of offering software and services for more complete solutions.
Interestingly, one comment opines that EMC's acquisition of Documentum was "followed" byIBM's acquisition of FileNet, not realizing that IBM already has the leading documentmanagement software (IBM Content Manager).
Another comment cites IBM's recent push of Xen asanother example "following" EMC's acquisition of VMware, again not realizing that IBM has hadLogical Partition (LPAR) capability in its System z, System p and System i server lines formany years.
In case you haven't noticed, IBM System Storage makes most of their announcements on Tuesdays. IBM announced a lot today, so here is a quick run-down.
Cisco storage networking products
IBM continues to resell Cisco switches and directors, but now can offer these with a 1-year IBM warranty.
The entry-level Cisco 9124offers 8 to 24 ports. For IBM BladeCenter, IBM now offers the Cisco10-port and 20-port modules that slide into the back of the chassis, and are functionally equivalent to the 9124.The original BladeCenter came with a 16-port module with 14 internal, but only 2 external, which severely hamperedbandwidth connectivity to external storage. These new modules provide more external ports to relieve that constraint.
The midrange Cisco9200switches have two models, both with 16 fixed ports, with the option for a blade that can provide 12, 24 or 48 additional ports. The 9216A has 16 FCP ports, and the 9216i has 14 FCP ports, and 2 GbE ports to act as a router, such as toconnect to a remote location for business continuity using Metro Mirror or Global Mirror.
The enterprise-class Cisco 9500directors can support up to 528 ports.
TS3400 Tape Library
The new TS3400library is a small entry-level size library, supporting the enterprise-class TS1120 drive, providing interoperabilitywith the larger tape libraries, with all the support for tape encryption.
In addition to Linux, Unix, and WIndows, the TS1120 can now be connected to System i servers. In the past, the only IBMtape available to System i were the LTO models. There are a lot of businesses that need to comply with government regulations that are looking for tape encryption, and now IBM has made it accessible to more clients.
300GB drives at 15K RPM
The DS8000 can now support new drives with 300GB capacity at 15,000 RPM (15K). These can be up to 30 percent faster than the 10,000 RPM drives for typical workloads.
IBM continues its market leadership with these new set of features and offerings!
Well, I have arrived safely in Las Vegas, and the [Forrester IT Forum 2009 conference] started today at noon, with a Welcome Reception at the Technology Showcase. As a platinum sponsor, IBM has a booth manned by several subject matter experts, on the fourth floor of the Sands Expo, between the Venetian and Palazzo hotels.
On the left side, we have Paula Koziol and our [Kaon Interactive] 3D touch-screen.
On the right side, we have Ira Chavis and Cris Espinosa, and a rack of some of IBM's latest offerings.
I'm here all week to blog about this event. When I am not in sessions, I will probably hang out at the Technology Showcase with my colleagues above. If you are in Las Vegas, and want to connect, please contact me.
Continuing this week's theme, my team here at theTucson Executive Briefing Center (TEBC) have made these two videos for me, usingcloud-computing facilities from OfficeMax and the folks at JibJab.Only five people were allowed per video, so we had to make two to get everyone in.
If you have been to the Tucson Executive Briefing Center, perhaps you can recognizesome of our faces!
A [recent survey] conductedby Fleishman-Hillard Researchindicates that the majority of disk-only customers are now lookingat adding tape back into their infrastructure. Here are some excerpts:
"Over two thirds of surveyed businesses said they were lookingto add tape storage back into their overall network infrastructure and of those respondents, over80-percent plan to add tape storage solutions within the next 12 months.The survey, which was taken in the fourth quarter of 2007, focused on the views of morethan 200 network administrators and mid-level tech specialists at mid-size to large companiesthroughout the United States.
The integration of tape storage into a tiered information infrastructure is highly strategic forcustomers, due to its low cost of ownership, low energy consumption and portability for dataprotection, said Cindy Grossman, Vice President of Tape Storage Systems, IBM. LTO tapetechnology is a perfect choice for enterprise and mid-sized customer with its proven reliability, highcapacity, high performance and ability to address data security with built-in encryption and dataretention requirements for the evolving data center.
According to the survey, 58-percent of the respondents use a combination of disk and tapefor long term archiving, 24-percent use tape exclusively, and 18-percent employ a disk-onlyapproach. In this group, 68-percent of the current disk-only users plan to start using tape for longtermarchiving, and over half (58-percent) plan to add tape for short-term data protection.The survey findings suggest that disk-only users may be experiencing a bit of buyer sremorse, said David Geddes, senior vice president at Fleishman-Hillard Research, who oversawthe study. We found that a wide majority of companies that employ purely disk-basedapproaches are looking to quickly include tape in their backup and archiving strategies."
While disk provides online data access and availability, tape provides additional data protectionand security, lower total cost of ownership (TCO), lower energy consumption (Tape is more "green"),and can be an important part of a long term data retention and compliance strategy.
Disk is more costly, more energy hungry, and some data, although it must be retained, may seldom, if ever be looked at, so why keep it spinning?
Speaking of TCO, in a recent 5-year TCO analysis by the Clipper Group titled[“Disk and Tape Square Off Again”]stored 2.4PB of data long term on SATA disk and on an LTO tape library, the disk system was:23:1 more costly, used 290 times the amount of energy than tapeEven with a data dedupe system like IBM System Storage N series, disk was still 5 times more costly than the tape system.
The Linear Tape Open (LTO) consortium --consisting of IBM, Hewlett-Packard (HP) and Quantum-- just released its "LTO-5" plans. With 2:1 compression,you will be able to pack up to 3TB of data on a single tape cartridge. And while dollar-per-GB declinefor disk is slowing down to 25-30 percent per year, tape continues to decline at a healthy 40 percent rate, so the price gap between diskand tape will actually widen even further over the next few years.
This week I am in Japan, so my week's theme will center around travel, speaking at conferences, and Japan itself. I first travelled to Japan in the late 1980s, to visit a college friend who was working for Ford Motor Company, on assignment in Japan as liasion to Mazda Corp.
Back then, the only Japanese phrase I knew was "Wakarimashta" which means "I know" or "I understand". If you only know one phrase in a foreign language, this possibly could be the worst to know.
My second trip, I was better prepared. I learned three "survival phrases":
sumimasen - "I'm sorry/excuse me" hanashimasen - "I don't speak" wakarimasen - "I don't know / I don't understand"
These are great phrases to know individually, but even more powerful strung all together, to emphasize that you will begin speaking English, but at least with good reason (and perhaps a bit of irony.)
I've been to Japan many times since, and have picked up more of the language. When travelling to Japan, or anywhere for that matter, it is important to "pack light". I'll be gone for two weeks, but all I bring is a laptop bag and one carry-on piece of luggage.
I went on a trip to Prague (Czech Republic) with a female co-worker who brought FOUR pieces of luggage. One was just for shoes. Another piece was just for hair styling gel, make-up, face creams and finger nail polish. Today, the rules are different, and the TSA allows only a single quart-size plastic bag containing little jars of 3 ounces or less of liquids or gels. I didn't have any "quart-size" bags, so I used a smaller sandwich-size bag.
What does all this have to do with storage? I've helped many clients move data centers, and this involves moving their servers, their networks, and their storage. Servers and Networks are easy to move, but storage presents some challenges. In many cases, the entire company is shut down, the storage is moved, and then the company is operational again. Needless to say, it is best to do this over a weekend.
I tell clients to "pack light" and figure out what data they really need in the move. What do you really need to operate your business? Bring just that, the rest can arrive later.
This same concept applies for Business Continuity and Disaster Recovery planning. What do you really need after a disaster occurs? Can you run your business for a few weeks on that data, until the rest of the data is restored? If you can't run your entire business on that data, can you run your most important parts of your business?
If you run a bank, perhaps keeping your ATM cash machines running is more important than making out new loans. In Japan, if a bank has any outages that impact their ATM machines, they put out a full page advertisement in the local papers to apologize for the inconvenience.
Business Continuity is one of the nine "Infrastructure Solutions" that IBM can help clients with. If you are interested in learning more on how IBM can help you with your Business Continuity, click here.
August 31 is my good friend Jim Cosentino's retirement day as a full-time employee at IBM. After over 30 years at IBM, in various marketing, sales and consulting roles, he is going to be thinking about happy things instead of working. His last seven years has been at theIBM Poughkeepsie Customer Executive Briefing Center as the lead System Storage presenter.
The past few years, I've traveled with him around the world on various business trips, teaching our IBM sales force and IBM Business Partners about our System Storage offerings, and presenting to clients. He is a class act, always positive, laughing, seeing the bright side of things.
While "spend more time with his family" has become a business cliche, I know Jim will actually enjoy his retirement years, spend more time with his family, take on other pursuits and hobbies, and perhaps do some more traveling.
Jim, if you are reading this, I have one suggestion. I know you have lots of friends within IBM, and count myself as one of them, but may I suggest your first goal is to makeat least three newfriends, to help you in your transition to retirement.
Congratulations Jim! Enjoy your well-deserved retirement!
The [IBM Edge2015 conference] is premiere conference covering Infrastructure Innovations for IBM System Storage, as well as sessions about z Systems and POWER Systems from our IBM Enterprise conference. Check out this short two-minute [YouTube video on IBM Edge2015].
Here is my quick recap of the sessions that I either presented myself, or presented by others that I found interesting, on Tuesday, May 12, 2015.
What Is Big Data? Architectures and Practical Use Cases
Not everyone understands the storage implications of Big Data analytics. I started this session explaining the basics of Big Data, and how it changes the entire information pipeline, from storage administrators to data scientists to empowered employees making decisions and taking actions.
I then gave some real-life use cases, from Vestas using Big Data to shorted a 3-week decision process down to 15 minutes, to University of Ontario using Big Data to save the lives of new-born babies.
I then provided a broad overview of IBM's Analytics platform, including IBM InfoSphere BigInsights, BigSQL and Platform Symphony. IBM is a major backer of the Open Data Platform to help provide standards-based choices in the analytics marketplace.
I wrapped up the session with IBM Spectrum Scale™ which has a Hadoop Connector which allows Map/Reduce programs to run unchanged against Spectrum Scale data. This eliminates the waste of ingesting data from other sources into an HDFS file system, then discarding the data after the analytics processing completes.
At past events, I normally present this on the first day, to provide context for all other presentations later in the week. However, this time, Ken Keverian presented IBM's Corporate strategy on the Tuesday keynote general session, so the event coordinators scheduled my session afterward. I was able to explain how IBM's Smarter Storage strategy fits hand-in-glove IBM's larger Corporate strategy.
As with all IBM strategies, there were three parts. First, IBM is helping clients deal with data growth, resulting from everything from the Internet of Things to Big Data analytics. IBM offers the market leading Real-time Compression capability, for example, to help reduce the amount of capacity consumed.
Second, IBM cannot forget its support of traditional "Systems of Record" applications, like ERP, SCM and CRM transactional workloads. IBM is helping clients deal with business pressures to balance performance versus cost across a variety of storage media, from the world's fastest non-volatile flash storage, IBM FlashSystem, to the least expensive options with tape.
Third, IBM strongly feels the IT industry is shifting to Cloud deployments, including private, public and hybrid clouds. IBM is helping clients with this transition, with support for Software Defined Environments from OpenStack, VMware and Microsoft. IBM ranks #1 in Software Defined Storage with over 40 percent marketshare.
Royal Caribbean Cruise Line's Success with IBM FlashSystem
This was a part IBM, part client testimonial session. Joe Rendace,
IBM Technical Flash Channel Manager, and Barry Whyte, fellow IBM Master Inventor and IBM ATS for Storage Virtualization, provided IBM's point of view on Flash technology. Last year, IBM shipped more Flash capacity than the next two closest competitors combined!
Jorge L. González, Enterprise SAN & Storage Architect for Royal Caribbean Cruise Line (RCCL) presented his company's success using IBM's FlashSystem products.
Archive Strategies in the Software-Defined Data Center
Jon Toigo, fellow author and blogger, Managing Principal Toigo Partners International and long-time friend presented this lively topic. Here is a great quote from his presentation:
"Moving data intelligently across different storage tiers (and into archives) is a lot like using a claw machine to get your crying kid a toy at the Chuck E. Cheese!
I can always rely on Jon to provide a unique viewpoint on the latest strategies and technologies. He never disappoints.
IBM Edge Special Events
For Tuesday evening, I went to see the world-famous [Penn & Teller] perform their unique form of magic and comedy show.
For the past 40 years, Penn & Teller have performed magic together, and watching them, up close and personal from just a few dozen feet away on stage, was truly amazing!