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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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IBM had over a dozen storage-related announcements this week. This is my third and final part in my series to provide a quick overview of the announcements.
IBM Tivoli® Storage Manager v6.3
IBM Tivoli Storage Manager is market-leading software that provides not just backup, but also HSM and archive capabilities across a wide variety of operating systems. Originally developed in the IBM Almaden Research Center, it then moved about 15 years ago to Tucson to become a commercial product.
The new TSM v6.3 introduces site-to-site hot-standby disaster recovery feature that replicates the TSM meta data and data for fast recovery. The maximum number of objects supported has doubled to four billion. Reporting has been enhanced using technologies borrowed from IBM Cognos. Lastly, a feature on Tivoli Storage Productivity Center has been carried forward to deploy and update agents on the various clients.
IBM Tivoli Storage FlashCopy Manager coordinates application-aware backups through the use of point-in-time copy services such as FlashCopy or Snapshot on various IBM and non-IBM disk systems. The versions can remain on disk, or optionally processed by Tivoli Storage Manager to move them to external storage such as tape for added protection.
There will always be a spot in my heart for this product, as the method to use FlashCopy for application-aware backups on the mainframe was my 19th patent, and subsequently delivered as a series of enhancements to DFSMS over the past decade on the z/OS operating system. It is good to see this innovation has "jumped over" to distributed systems.
The new FlashCopy Manager v3.1 adds support for HP-UX and VMware, expands support for IBM DB2 and Oraqcle databases, and introduces an interface for custom business applications.
IBM Tivoli Storage Manager for Virtual Environments v6.3
TSM for VE is a new addition to the TSM family, focused on being able to coordinate hypervisor-aware data protection. Initially it supports VMware, but IBM has plans to support a variety of other server virtualization hypervisors as well, as over 40 percent of companies run two or more hypervisors in their data center.
The new TSM for VE v6.3 adds a VMware vCenter plug-in, and support for hardware-based disk snapshots.
IBM Tivoli Storage Productivity Center v4.2.2
A long time ago, I was the chief architect IBM Tivoli Storage Productivity Center v1, now we are already up to v4.2.2 release!
IBM has added enhanced reporting based on IBM Cognos technology, including storage tiering analysis reports (STAR). Few companies keep all of their storage tiers in a single disk system. Rather, they have different boxes, and often from different vendors. IBM's Productivity Center can report on both IBM and non-IBM disk systems. New this release is support for the internal disks of the Storwize V7000 midrange disk system.
Productivity Center's "SAN Planner" has been enhanced to consider XIV replication criteria. This SAN Planner helps clients decide where to carve LUNs, and to make sure they pick the right place given all of the criteria such as remote copy replications.
Last year, we introduced Productivity Center for Disk Midrange Edition (MRE) which to offer lower price when you are only managing midrange disk systems DS5000, DS3000, Storwize V7000 and SVC managing these. This was so successful, that we now have TPC Select, which is basically Productivity Center Standard Edition (SE) for these midrange disk systems.
Whew! I have already heard from some of my readers to slow down, that this is too much information to deal with all at once. IBM has tried everything from having just a few announcements nearly every Tuesday, to having huge launches every two to three years, and settled in the middle with announcements about four to five times per year.
Wrapping up my seven-city romp through Australia and New Zealand, the final city was Canberra, which is the capital of Australia. As with Wellington, this meant many of the clients in the audience work in government agencies.
I had not taken any photos of Anna Wells, IBM Storage Sales Leader for ANZ, but I was able to find this caricature of her on a poster from an award she won within IBM.
I also did not have a picture of Robert, my videographer for this trip, who was always behind the camera himself.
The event went smoothly, just like the rest of them. Anna presented IBM's storage strategy and highlighted specific IBM storage solutions.
I had several emails asking if this event was called "Storage Optimisation Breakfast" because it was held in the mornings, or did we actually serve food at these events. The answer is we actually served food, a variation of the [Full English Breakfast], and most of the attendees gobbled it down while Anna spoke.
The fare was quite similar across all seven locations: scrambled or poached eggs, on toast or english muffin, ham/bacon/sausages, potatoes or mushrooms, and half of a baked tomato with bits of something toasted on top.
One morning, for a change, I decided instead to have a bowl of Weet-Bix cereal. Tasted like cardboard. I learned my lesson.
Next, we had Will Quodling, Manager of Infrastructure Operations, at Australia's Department of Innovation, Industry, Science and Research. The Department of Innovation, Industry, Science and Research consists of 3200 staff that strive to encourage the sustainable growth of Australian industries. The Department is committed to developing policies and delivering programs to provide lasting economic benefits ensuring Australia's competitive future, undertakes analysis, and provides services and advice to the business, science and research community. American President, Barack Obama, visited Australia and was interested in adopting a similar concept for the United States.
The department was looking to replace their existing IBM System Storage DS4800 disk systems with something more energy efficient. They selected IBM XIV storage system, with an expected savings of 10kW per year. They are able to run 800 VMware images and 150 VDI workstations using storage on one XIV, replicate the data to a second XIV at a remote location, and have a third XIV for their Web serving environment. They tested out both single drive and full module failures, and experienced better-than-expected rebuild times, with no impact to users, and no impact to performance.
After 17 days without a functioning government, Australia finally selected a prime minister. Her name is Julia Gillard, shown here. She won in part by promising to build a National Broadband Network (NBN) for the entire country, including the rural areas.
[Canberra] is an interesting town, a fully planned community designed in 1913 by Chicago's husband-and-wife architect team of Walter Burley Griffin and Marion Mahony Griffin. The location was selected as being half-way compromise between Australia's two largest cities, Sydney and Melbourne.
I would like to thank all the wonderful people in both Australia and New Zealand for making this a successful trip!
Wrapping up my week's theme of "diversity", with posts on a diverse set of topics,today I will suggest ways to spendyour time while you are walking 10,000 steps per day, as recommended by the authorsof the book "You: On a Diet".
(If you thought this was about the 10,000 steps it might take to implement a storage solution, you should switch over to IBM as your storage vendor. For example, the DS3200 and DS3400 can beimplemented in as little as SIX steps. That's pretty cool.)
Blogs like Lifehacker are an excellent resource for neat littletips and tricks to help you throughout your day, like how to use your iPod, cell phone or computer better, for example. These suggestions are based on the idea that you can walk your 10,000 steps with access to an iPod and cell phone.
Learning a language
... or refreshing yourself on a language you might not have spoken in a while. In addition to formal audio-based lessons from Pimsleur, there are podcasts you can get for various languages. In preparation for my upcoming trip to Japan and China, I have been listening to JapanesePod101.com and ChinesePod.com which have quick lessons that complement the formal training.This Lifehacker postindicates there are similar ones for French, Spanish, Italian, and Brazillian Portuguese.
Practicing your presentation
Walking while practicing your 30-60 minute presentation would be good exercise.MicroPersuasion explains how to turn your iPod into the ultimate PowerPoint accessory, and this article in PlayListmag.com providesthe steps to get a PowerPoint presentation onto your iPod. I did this, and the slides are found underPhotos->Photo Library. The images are small, but heck, they are your charts and you should recognize themwell enough to remind yourself what to say on each slide.Also, I am able to record my practice sessions using MP3 Recorder and listen as I page through each slide. (In theory, you can use your iPod to present your slides to your audience, plugging the iPod directly into the laptop projector, instead of a laptop, using cables available at your local Apple store, and use the iPod controls as your forward/backward remote.)
Working your To-Do list
You can download your to-do list to your iPod. I use BackPackIt from 37 Signals. You can sign up for a free account, or upgrade to a paid account, and have anamazingly simple browser-based tool to develop your to-do lists, one for each project or aspect of your life. Oncedone, the list can be emailed to you as plain text. Enable your iPod as an "external disk drive" and copy this text file to your NOTES directory on the iPod drive. Voila! You can now read your to-do list! (I could also send it to my cell phone, using email@example.com, but I find the iPod easier to read and navigate)
Think of something to add? Send an email from your cell phone. With BackPackit, I can send an email that will directly add my text as a note or todo list item. On my phone, this is simply sending a text message to "500" with text like:
"firstname.lastname@example.org todo # buy bread".
The hash mark (#) separates the subject line from the body of the email, and this is how Backpackit knows its a todo item or a note. If you pre-program the huge email address in advance on your phone, then it isn't as bad as it looks. It will be on your packpackit page the next time you log in.
Well, that's three suggestions. The next time you complain that there is no time to walk, you now have no excuse.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the Tuesday morning sessions:
Wells Fargo: Data Center Lessons Learned from the Wachovia Acquisition
This was the next in their "Mastermind Interview" series. The analyst interviewed Scott Dillon, EVP and Head of Technology Infrastructure Services for Wells Fargo bank. Some 13 years ago, Wells Fargo merged with Norwest, and three years ago, Wells Fargo merged again, this time with Wachovia bank. Today, the new merged Wells Fargo manages 1.2 Trillion USD in assets, some 12,000 ATMs, and 9,000 branch offices within two miles of 50 percent of the US population.
On the technical side, Scott's team has to deal with 10,000 IT changes per month, spanning 85 discrete businesses that Wells Fargo is involved in. To help drive the consolidation, they formed a culture group called "One Wells Fargo".
Often, Wells Fargo and Wachovia used different applications for the same function. The consolidation team took the A-or-B-but-not-C approach, which means they would either choose the existing application that Wells Fargo was already using (A), or the one that Wachovia was already using (B), but not look for a replacement (C). They also wanted to avoid re-platforming any apps during the merger. This simplified the process of developing target operating models (TOMs).
Before each application cut-over, the consolidation team did dry-run, dress rehearsals and walkthroughs over the phone to ensure smooth success. They wanted a Wachovia account holder to be able to walk into the bank on one day, and then come back the next day as a Wells Fargo account holder, into the same branch office but now with Wells Fargo signage, with minimal disruption.
Wells Fargo also adopted a test-to-learn approach of choosing small test markets to see how well the transition would work before tackling larger, more complicated markets. For example, they started in Colorado, where Wells Fargo has a huge presence, but Wachovia had a small presence.
This was first and foremost a business merger, not just an IT merger. Each decision to 6-18 months to act on, and the IT team spent the last three years working every weekend to make this a reality.
A Satirical Look at Business and Technology
Comedian Bob Hirschfeld presented a light-hearted look at the IT industry. Bob actually attended sessions on Monday at this conference so his satire was exceptionally hard-hitting. He took jabs at the latest IT job requirements, padding on light poles, IBM Watson, social media's impact on dictators, various industry acronyms, virtualization, the various reasons why printer ink is so expensive, and the evil masterminds behind Powerpoint.
Storing Big Data takes a Village
Two analysts co-presented this session on the 12 dimensions of information management that revolve around the volume, variety and velocity of "Big Data".
In the past, it took a while to gather data, and a while to process the data, so annual, quarterly and monthly reports were common. Today, with high-velocity streams like Twitter, especially during cultural events or natural disasters, data is produced and analyzed quickly. It is important to sort the steady-state from the anomalies.
Myth 1: All data fits nicely into relational databases. The analysts feel the concept of putting everything into one big data base is dead. Some data sets are so complicated that traditional database joins would cause smoke to come out of the sides of the servers. Instead, new technologies have emerged, including NoSQL, Cassandra, Hadoop, Columnar databases, and In-memory databases. XML has helped to bring together disparate data formats.
Companies need to adapt to this new reality of Business Analytics. Here is a poll of the audience on how many are in what stage of adaptation:
Myth 2: Everyone will do Big Data with commodity hardware. Businesses want commmercial offerings that don't fail every day. (For example, instead of using open-source Hadoop, consider IBM's [InfoSphere BigInsights] commercial product based on Hadoop designed for the Enterprise).
Myth 3: Big Data is too big for backup. Certainly, traditional full-plus-incremental approaches fail to scale, but that is not the only option you have. Consider disk replication, snapshots, and integrated disk-and-tape blended solutions that adopt a more progressive backup methodology.
Capacity forecasting can be difficult with Big Data. Scale-out NAS systems, including IBM SONAS and the various me-too competitive offerings, were originally focused on High Performance Computing (HPC) and the Media & Entertainment (M&E) industries, are now ready for prime-time and appropriate for other use cases.
It's like the game of Clue, but instead of Professor Plum with the candlestick in the library, it was Chuck with the Cluster in the Closet. To avoid shadow IT creating huge Hadoop Clusters in your closets, encourage the use of Cloud Computing for "sandbox" projects. IBM, Amazon and others offer hosted MapReduce engines for this purpose.
What type of storage do you plan to use for Big Data? The top five, weighted from a list during a poll of the audience were: (78) traditional disk arrays, (71) Scale-out NAS, (46) pre-configured appliances, (30) Hadoop clusters, and (23) Cloud Storage.
Big Data is about doing things differently. Do your employees understand analytical techniques? Your company may need to start thinking about policies for capturing Big Data, storing it correctly, and analyzing it for insights and patterns needed to stay competitive.
It was good to mix reality with a bit of humor. Some of these conference attendees take themselves too seriously, and it is good to be reminded that IT is just part of the overall business operation.
This week I am down under, starting my 7-city Storage Optimisation Breakfast roadshow on Tuesday in Sydney, Australia. I can't be at two places at once, and it seems whenever I am one place, lots of my coworkers are somewhere else at another conference or event. For those at [VMworld 2010] conference in San Francisco this week, IBM is a Platinum Sponsor and hosting a variety of presentations and activities. Here are some things to look forward to:
Session ID SP9638 - Getting the MAX from your Virtualization Investment
Monday 1:30pm, Moscone South Room 309
Speaker: Bob Zuber, IBM System x Program Director
Speaker: Clod Barrera Distinguished Engineer and Chief Technical Strategist
Clod and I just finished Solutions University 2010 in Dallas, and here he is going to VMworld! You already know that virtualization is beneficial. Exploit virtualization to its MAXimum and move beyond virtualization 101 where you have virtualized web, file/print, and DHCP type workloads. Now it is time to take virtualization to the next step and virtualize business infrastructure applications such as ERP, Messaging, CRM, and Database. With IBM solutions you can take the virtualization journey to build a smarter data center through; 1) Consolidation, 2) Management, 3) Automation and 4) Optimization. Attend this session and learn the key considerations for virtualizing mission-critical workloads and the best practices for a virtual data center that delivers a REAL return on your investment.
Session ID TA8065 - Storage Best Practices, Performance Tuning and Troubleshooting
Speaker: Duane Fafard, Senior XIV Storage Architect, IBM
Monday 10:30 AM Moscone South Room 301
Wednesday 03:00 PM Moscone West Room 2005
The industry has solved many of the challenges of virtualization applications by delivering innovative server solutions that automatically migrate load to available resources, but the complete environment requires both the network and the storage to be part of the equation. Designing, managing, and troubleshooting intricate storage environments in today’s age have become more and more complex. This session will discuss storage best practices, performance challenges, and resolving issues in the storage area network using native tools within the environment. With the techniques learned in this session, the storage administrator will be able to use these best practices to design proper storage solutions and pinpoint troubled areas quickly and accurately.
Session ID SS1012 - Expert Panel: How Smarter Systems can Address your Business Challenges
Wednesday, 12-1pm, Room 135
This is IBM's "Super Session". At IBM, we know that all business challenges such as sprawling IT infrastructure, poor performance and rising management costs are solvable on a smarter planet. With Smarter Systems, IBM can help you increase utilization and flexibility, reduce complexity and cost, respond to business changes swiftly and effectively, and enable end-to-end resiliency and security. Alex Yost, Vice President and Business Line Executive for IBM System x and BladeCenter hosts a panel of Virtualization experts:
James Northington, Vice President and Business Line Executive, IBM System x
Donn Bullock, Vice President of Sales, Mainline Information Systems, Inc.
Dylan Larson, Director of Advanced Software and Server Technologies, Intel Data Center Group
Richard, McAniff, Chief Development Officer and Member of the Office of the President, VMware
Siddhartha (Sid) Chatterjee, Ph.D, Vice President, Strategy & Partnerships, IBM Systems Software
David Guzman, Chief Information Officer and Senior Vice President, Global Technology Solution, Acxiom
Yes, it's Tuesday, and that means more IBM Announcements! A lot was announced today, so I have selected an eclectic mix for your enjoyment.
Microsoft Windows support on IBM Mainframes
Last year's announcement of the new IBM zEnterprise included the zEnterprise BladeCenter Extention (zBX) which could run POWER7 and x86 operating systems, but managed by the mainframe's overall Unified Resource Manager. Initially, this was intended for AIX and Linux-x86, but today, IBM [announced a statement of general direction to support Microsoft Windows] on the zBX extension by end of this year. Of course, the standard disclaimer applies: All statements regarding IBM's plans, directions, and intent are subject to change or withdrawal without notice. Any reliance on these statements of general direction is at the relying party's sole risk and will not create liability or obligation for IBM.
New 15K RPM drives for IBM Storwize V7000
Last October, when IBM introduced the Storwize V7000, it offered both large (3.5 inch) and small form factor (2.5 inch) drives. Unfortunately, a few people were upset that there were no 15K RPM drives for the small form factor models. There were SSD and 10K RPM drives, but nothing in between. Today, IBM [announced new 15K RPM drives of 146GB capacity] have been qualified for both the controller and expansion drawers.
New RVU licensing for IBM Tivoli products
IBM [announced it is changing over to this new RVU licensing model], from the previous PVU license, based on processor value units. What is an RVU? An RVU is a unit of measure by which the program can be licensed. RVU Proofs of Entitlement (PoE) are based on the number of units of a specific resource used or managed by the program. This makes sense, resource management software should be charged by the amount of resources you manage, not the size of the server the software runs on. This change also enables running on server virtualization and live movement of VM guest images from one type of host machine to another.
If you are contemplating a visit to an IBM [Executive Briefing Center], then April and May is a great time to come to Tucson. The weather is ideal here. The cold snap appears to be over, and spring is in the air!
For those who missed it, IBM announced last Tuesday encryption capability for the TS1120 drive, our enterprise tape drive that read and write 3592 cartridges. Do you need special cartridges for this? No! Use the sames ones you have already been using!
This week I am in Orlando, Florida for the IBM Edge conference. Here is a recap of Day 4 afternoon sessions which related to Cloud computing.
IBM SmartCloud Enterprise -- Object Storage
George Contino, IBM GTS Consultant for Cloud Storage Service Enablement, presented IBM's latest Object Storage offering, based on an alliance IBM formed with Nirvanix last October 2011, launched January 31, 2012. It is part of the IBM SmartCloud Enterprise system.
IBM currently has two datacenters for this now, Secaucus NJ and Frankfurt Germany, but will have five by end of 2012, and hopefully seven datacenters by nid-year 2013.
The storage is then divided in several layers:
Customer master account, assigned a 128-bit encryption key
Name spaces by department or LOB
User file objects
The objects are given random names, with the real customer-assigned file names stored elsewhere, to provide additional privacy through obfuscation. For added security, it uses Two-Factor Authentication, requiring the users to provide both the 128-bit encryption key and the password.
There are three ways to access data:
Proprietary API - An API is available on Windows and Linux. Symantec NetBackup, BackupExec and Commvault Simpana have already coded to the Nirvanix API to allow backups to be stored in the Nirvanix storage cloud. IBM InfoSphere Optim can archive data to the Nirvanix storage cloud.
CloudNAS - Nirvanix provides software that provides CIFS and NFS interfaces, that converts to the Nivranix API. IBM Tivoli Storage Manager can send backups and archives to the Nirvanix storage cloud using this approach.
Cloud Storage Gateway - Third parties have developed hardware that runs the CloudNAS software, or directly codes to the API, to provide standard interfaces to the local clients, and provides access to the Nirvanix storage cloud. Two examples were Panzura File System Controller and Twinstrata Cloud Array Gateway.
One of Nirvanix's partners is OxygenCloud, which allows mobile/laptop access to work files. This includes security checks on Active Directory or LDAP, AES-256 bit encryption and HTTPS protocol support. For example, if you had to give a bunch of PDF files to your clients outside your company, you could create a folder, and send out a URL link to the clients, and this link would be valid for the next 14 days for them to download the files.
How University of Wisconsin-Milwaukee (UWM) moved SAP to the Cloud
Maik Gasterstaedt, IBM Technical Enablement for SAP, Storage and Cloud solutions, presented this session on the deployment of an SAP cloud at UWM. Worldwide, SAP has established five University Competency Centers (UCC) to provide SAP cloud services to other universities, and UWM is one of these five UCC.
Basically, the UWM manages SAP instances that are then "rented out" to 107 other universities. An SAP instance represents a "sample company" that could be used in a course curriculum, for example, "Global Bikes, Inc.", "Fitter Snacker", or IDES. An SAP Client represents a fresh copy of the data for this sample company.
UWM charges each University per "SAP client" per semester. Suppose a professor will teach three classes on SAP. He can arrange the SAP clients depending on how much he is willing to spend.
Get one SAP Client to be shared across all three classes. All three classes would be using the same sample company.
Get an SAP Client for each class. Each class could be based on the same or different sample companies.
Get one or more SAP Clients for each class. In this case, for example, a class could get two or more sample companies.
The problem was that they were running on Sun servers approaching end-of-life. They decided to switch to IBM, running 43 SAP Instances on AIX with two Power750 servers, 7 SAP instances on Windows guests of VMware across two BladeCenter chassis using HS22 blades, XIV storage, backed up by Tivoli Storage Manager and Tivoli Storage FlashCopy Manager. They can run 50 SAP clients on each SAP instance. Each client could be rented out to different professors at different universities.
They started installation April 1, and the entire system was running in production by August 15, less than five months end-to-end.
The results were stunning. SAP instance provisioning used to take 5 days, now takes 12 hours. Backups that used to take an hour complets in about 30 seconds.
The conference is almost over folks! Just a few sessions tomorrow and then it is all done.
Next week, April 6, IBM will host the [Smarter Computing Virtual Event] to cover IBM's Smarter Computing initiative, with key themes of Smarter Computing - Big Data, Optimized Systems, and Cloud. Smarter Computing is a new and innovative approach to computing based on the evolving role of IT in your business and an intrinsic understanding of the economics of IT.
(I found it amusing that EMC has chosen two of IBM's themes, "Big Data" and "Cloud", for their upcoming EMC World 2011 conference. I was tempted to include their graphic, but people might have accused me of using Photoshop or GIMP to make EMC look bad. Instead, you can look at the graphic on this blog post titled [When Cloud Meets Big Data: Information Logistics Revisited] by fellow blogger Chuck Hollis from EMC. IBM has been a leader in IT for decades, so we are used to having other companies follow in our footsteps. As an [IBM wannabee], EMC is no different.)
For many on tight travel budgets, this event REQUIRES NO TRAVEL! This is a virtual event, You can participate from your desk. You will hear from key IBM executives, all of which I have heard speak myself, so I can vouch that this should be a good event.
Steve Mills - IBM Senior Vice President and Group Executive, Software and Systems (my seventh-line manager)
Tom Rosamilia - IBM General Manager, Power and Mainframe Systems, IBM Systems and Technology Group.
Robert LaBlanc - IBM Senior Vice President, Middleware Software
Helene Armitage - IBM General Manager, Systems Software, Systems and Technology Group.
This event is targeted to CIOs, IT Directors and Managers, Business Analysts, Systems and Storage Administrators, and DBAs. However, we don't check what your actual title is, so feel free to attend even if you have different job responsibilities.
I am giving you one week's notice for this event. If this is the first time you have heard of this event, then I hope that is enough time to plan for this event in your busy schedule. If you had heard of it already, perhaps this serves as a useful reminder to [Register Now!] Is a week ahead the right amount of time? For virtual events, do we need more or less advance notice? What about for events that involve travel? Feel free to enter your thoughts on this in the comments section below.
To get beyond the simple statistics of vendor popularity, we looked at the number and combinations of vendors with which enterprises work. Many were customers of one or two storage providers, but the rest were customers of up to six storage providers. More than one-third were customers of systems vendors only, bypassing storage specialists.
Comparisons between solutions vendors and storage component vendors are not new. One could argue that this can be compared to supermarkets and specialty shops.
Supermarkets offer everything you need to prepare a meal. You can buy your meat, bread, cheese,and extras all with one-stop shopping. In a sense, IBM, HP, Sun and Dell are offering this to clients who prefer this approach. Not surprisingly, the two leaders in overall storage hardware,IBM and HP, are also the two best to offer a complete set of software, services, servers and storage.
IBM and HP are also the leaders in tape.While Forrester reports that many large enterprises in North America prefer to buy diskfrom storage specialists, others have found that customers prefer to buy their tape from solution providers. Recently, Byte and Switch reports thatLTO Hits New Milestones,where the LTO consortium (IBM, HP, and Quantum) have collectively shipped over 2 million LTO tape drives, and over 80 million LTO tape cartridges. Perhaps this is because tape is part of an overallbackup, archive or space management solution, and customers trust a solution vendor overa storage specialist.
Where possible, IBM brings synergy between its servers and storage. For example, we justannounced the IBM BladeCenter Boot Disk System, a 2U high unit that supports up to 28 blade servers, ideal for applications running under Windows or Linux, and helping to reduce the energy consumption for thoseinterested in a "Green" data center.
Some people prefer buying their meat at the slaughterhouse, bread at the French pastry shop, andso on. Storage specialists focus on just storage, leaving the rest of the solution, like servers,to be purchased separately from someone else. Storage vendors like NetApp, EMC, HDS and othersoffer storage components to customers that like to do their own "system integration", or to thosethat are large enough to hire their own "systems integrator".
Storage specialists recognize that not everybody is a "specialty shop" shopper.HDS has done well selling their disk through solution vendorslike HP and Sun. EMC sells its gear through solution vendor Dell.
Interestingly, I have met clients who prefer to buy IBM System Storage N series from IBM, becauseIBM is a solution vendor, and others that prefer to buy comparable NetApp equipment directly fromNetApp, because they are a storage component vendor.
I mostly buy my groceries at a supermarket, buthave, on occasion, bought something from the local butcher, baker or candlestick maker. And if you are ever in Tucson, you might be able to find Mexican tamalessold by a complete stranger standing outside of a Walgreens pharmacy, the ultimate extreme of specialization. You can get a dozen tamales for tenbucks, and in my experience they are usually quite good. Theoretically, if you get sick, or they don't taste right, you have no recourse, and will probably never see that stranger again to complain to.(And no, before I get flamed, I am not implying any major vendor mentioned above is like this tamale vendor)
Of course, nothing is starkly black and white, and comparisons like this are just to help provide context and perspective,but if you are looking to have a complete IT solutionthat works, from software and servers to storage and financing, come to the vendor you can trust, IBM.