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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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Well it's already Tuesday here in Australia. Many people here have asked me what my secrets are for dealing withJet Lag, as many Aussies (and Kiwis) travel across time zones for business. While Sydney is 17 hours "ahead" of Arizona right now, my body feels like it is 7 hours of time zones "behind". If you do nothing, your body will naturally adjust, about one time zone per day, which is completely unacceptable for most week-long business trips.Since I have been traveling for IBM since 1989, I have read a lot on this, and tried a lot of things, and here's what works for me.
Disclaimer: I am not a doctor, consult a doctor if you have any questions
Before the Trip
People are normally on a 24-hour circadian rhythm. Change this to 48-hours by alternating light-eating and heavy-eating days. Why? a 7-hour shift to a 48-hour cycle is not as bad as for a 24-hour cycle. A Light-eating day may involve a light breakfast, light lunch and either no dinner or just appetizers. A heavy-eating day involves bigger meals, and perhaps snacks between meals. Plan to have the day you step on the plane as your last light-eating day. I normally start this 5 days before the trip.
Adjust your drinking schedule.
Before noon, drink water and juice only, no caffeine, no alcohol, no shots of tequila as morning mouthwash. My drink of choice in the mornings on airplanes is spicy tomato juice, which some people call "Bloody Mary Mix" without the alcohol.
Noon to 4pm, drink caffeinated products, like coffee, tea or soft drinks. If you normally don't drink caffeine at all, here's your reason to start. It will "center" your day.
After 4pm, drink alcohol, like red wine which is good for your for the health of your heart and lungs, but no caffeine, cola-based mixed drinks or late night cappuccinos. If you normally don't drink alcohol, drink water or juice instead.
This revised drinking schedule is good advice year round, wherever you are, but you can start this 5 days before the trip also.
During the Flight
Immediately upon getting seated, adjust your watch to the destination time. This will help you determine when you should be awake or asleep on the flight. For example, I left 10pm Los Angeles, and arrived 6am into Sydney. I reset my watch to 3pm had my first meal, stayed awake to watch a few movies, slept for 6 hours, and then was awake the last two hours before landing for breakfast.
Sometimes, this time adjustment might mean sleeping through dinner or breakfast served on the plane. Survivalists indicate that people cansurvive on several weeks without food, and most American businessmen carry enough body fat to hibernate through winter, so don't feel bad skipping a meal. Some airlines provide "don't wake me up" stickers you can attach to your seat or shoulder. I also tell the people around me "If I am asleep DON'T wake me up for drinks or meals." Despite this, people will wake you up anyways, and if this happens, be pleasant, indicate again that you are not hungry, and prefer to sleep instead.
The drink schedule applies to the new time zone on the plane. Depending on when you are served, drink water, juice, caffeine, or alcohol, based on the destination time zone.
Once you arrive
Focus on being awake from 9am to 5pm in the new local time zone. You can then work to adjust your hours from there.
For at least the first three days at your new location, eat high-protein breakfasts and lunches, like eggs and meats, which will keep you more awake. The drinking schedule still applies, so no coffee or tea in the morning, but some during lunch is fine, again to "center" your day. Eat high-carbohydrate dinners, like salads, vegetables and pasta. No caffeine, have alcohol, juice or water instead.
Many say that it is best to be in bright sunlight during the day, and darkness at night, to reset your circadian rhythm. Scientists have suggested your sensor is in the popliteal region (backs of your knees) and is discussed by The Straight Dope. While I have never strapped aflashlight to my legs, I do find wearing shorts or bathing suits and being outdoors during the day, and wearing long pants and being indoors in dark conditions during the night to be helpful. If you take a nap during the day, make sure your drapes are wide open and sleep on your belly, letting the backs of your knees to get plenty of sunlight, to remind your body you are taking a "day-time" nap. If you find yourself awake at night, keep your legs covered under the bed, wear long-legged pajamas or sweat pants, use minimal lighting like a bedside night lamp, to remind your body you are "reverse napping" (being awake for a short time during a sleep period).
Exercise in the morning. I do this in Tucson, so it is routine and habit to continue at the new location. Sometimes just walking around your new surroundings can be enough to help you adjust to the new time zone, and is a good excuse for wearing shorts or your bathing suit.
About 3-5 days before returning, go back to the "Before the Trip" process and start alternating meals again. Follow the process and act as if returning home is a new trip to deal with jet lag in the reverse direction.
The title of this post is inspired by Baxter Black's [latest book]. Rathera recap of the break-out sessions, I thought I would comment on a fewsentences, phrases or comments I heard in the afternoon and evening.
Stop buying storage from EMC or NetApp
The lunch was sponsored by Symantec. Rod Soderbery presented "Taking the cost out ofcost savings", explaining some ideas to reduce IT costs immediately.
First, he suggested to "stop buying storage" from EMC or NetApp that charge a premiumfor tier-one products. Instead, Rod suggested that people should "think like a Web company"and buy only storage products based on commodity hardware to save money, and to use SRM software to identify areas of poor storage utilization. IBM's TotalStorage Productivity Center softwareis often used to help with this analysis.
His other suggestions were to adopt thin provisioning, data deduplication, and virtualization.The discussion at my table started with someone asking, "How do we adopt those functions without buying new storage capacity with those features already built-in?" I explained that IBM's SAN Volume Controller (SVC),N series gateways, and TS7650G ProtecTIER virtual tape gateway can all provide one or moreof these features to your existing disk storage capacity.
IBM and HP are leaders in blade servers
In the session "Future of Server and OS: Disappearing Boundaries", the audience confirmedby electronic survey that IBM and HP are the leaders in blade servers, although blades representonly 8-10 percent of the overall server market.
Interestingly, 22 percent of the audience has deployed both x86 and non-x86 (POWER, SPARC, etc.) blade servers.The presenters considered this an interesting insight.
Another survey of the audience found that 3 percent considered Sun/STK as their primary storagevendor. One of the presenters was delighted that Sun is still hanging in there.
IBM Business Partners deliver the best of IBM and mask the worst
Elaine Lennox, IBM VP, and Mark Wyllie, CEO of Flagship Solutions Group, Inc. presentedIBM-sponsored back to back sessions. Elaine presented IBM's vision, the New Enterprise Data Center, and the challenges that demand a smarter planet.
Mark focused on his company's experience working with IBM through Innovation Workshops. Theseare assessments that can help someone identify where you are now, where you want to be, andthen action plans to address the gaps.
Cats and Dogs, Oil and Water, Microsoft Windows and Mission-critical applications, what do all of these have in common?
NEC Corporation of America sponsored some sessions on some x86-based solutions they have to offer.The first part, titled "Rats Nests, Snow Drifts and Trailers" focused unified storage, andthe second part, presented by Michael Nixon, focused on how to bring Microsoft Windows servers into the data center for mission-critical applications.
The Economy might be slowing, but storage is still growing
Two analysts co-presented "The Enterprise Storage Scenario". Unlike computing capacity, thereis no on/off switch for storage, not from applications nor from end-users. The cost ofpower for storage is expected to be 3x by 2013. Virtual servers, includingVMware and Microsoft's Hyper-V will drive the need for shared external disk storage.A survey of the audience found 20 percent were expecting to purchase additional storagecapacity 4Q08.
When someone reaches age 52, they expect to coast the rest of their career
At dinner with analysts, the discussion of financial meltdown and bailouts is unavoidable,including everyone's views about the proposed bailout of the Big 3 automakers. I can'tdefend Ford, GM and Chrysler paying their people $70 US dollars per hour, when their UScounterparts at Toyota or Honda are only paid $45 to $50 dollars per hour.
However, I have a close friend who retired after 20 years working for the fire department,and a cousin who retired after 20 years serving in the Navy (the US Navy, not the BolivianNavy), and both are still in their forties in age. A long time ago, IT professionalsretired after 30 years, in some cases with 50 to 60 percent of their base pay as theirpension for the rest of their lives. A 52-year-old that has worked 30 years might expect to enjoy the rest of his old age playing golf and pursuing other hobbies. This is not "coasting", it is called "retirement". The few of my colleagues that I have seen who worked 35 to 40 years did so becausethey enjoyed the challenge of work at IBM. They enjoyed solving tough engineering problems and helping customers.As long as they were having fun on the job,IBM was glad to keep their wealth of experience on board and actively engaged.
Unfortunately, many people rely on their own investments in the stock market for retirement, ratherthan company pensions. With the current financial crisis, I suspect many people my age arereconsidering their previous retirement plans.
We're going to need more trains!
I took the monorail back to my hotel. The ride includes funny announcements and statistics,including this gem:
"Since 1940, Las Vegas has doubled in population every ten years, which means thatby the year 2230, we will have over 1 trillion people calling Las Vegas home. We're goingto need more trains!"
That wraps up Tuesday, Day 2 of my attendance here! Now for some sleep.
The IBM Storwize V7000 was introduced last October, and has proven to be wildly successful. I saw two awesome reviews recently of the IBM Storwize V7000 disk system that I thought I would bring to your attention.
The first review is [IBM Storwize V7000] from Roger Howorth of ZDNet UK. Here are some quotes:
"Under the hood, the Storwize V7000 is built from technologies originally developed for IBM's enterprise-class storage systems, so the V7000 benefits from a comprehensive set of high-end features that have been scaled down for mid-range buyers."
"Initial configuration couldn't be simpler."
"We really liked the layout and functionality of the GUI."
"Storwize V7000 is virtual storage that offers efficiency and flexibility through built-in SSD optimization and "thin provisioning" technologies while enabling users to virtualize and re-use existing disk systems..."
"Storwize V7000 advanced functionality also enables non-disruptive migration of data from existing storage, simplifying implementation and minimizing disruption to users."
"The Storwize V7000 graphical user interface is a browser-based, easy to navigate intuitive GUI."
"ESG Lab found that getting started with the Storwize V7000 disk system was intuitive and straightforward."
"Easy Tier increases the efficiency and simplicity of deploying SSD drives."
A lot was announced this week, so I decided to break it up into several separate posts. This is part 3 in my 3-part series, focusing on our Tivoli Storage products.
To read the rest of the series, see:
The latest release of FlashCopy Manager now supports NetApp and IBM N series storage devices. This provides application-aware snapshots, coordinated with applications like SAP, DB2 and Oracle.
FlashCopy Manager now integrates with Metro and Global Mirror capabilities, so that application-consistent copies are available at remote sites for disaster recovery, or to off-load the FlashCopy destination copy from disk to Tivoli Storage Manager storage pools.
Tivoli Storage Manager v6.4
IBM Tivoli Storage Manager is part of IBM's Unifed Recovery Management. Here are some highlights:
Enhanced Reporting. Cognos reporting to monitor backup and archive environments.
TSM for ERP. I remember when these were called "Tivoli Data Protection" modules. We still refer to them as "TDPs". The TSM for ERP provides backup capability for SAP environments, and this latest release adds support for in-memory SAP HANA databases.
TSM for Virtualization Environments IBM TSM is famous for its patented "Progressive Incremental Backup" which is far more efficient than full+incrementals or full+differentials. IBM now extends this method to VM images. With people consolidating more and more VMs onto fewer host servers, TSM-VE now offers multiple backup streams in parallel. TSM-VE can now take application-aware backups of Microsoft Exchange, SQL Server, and Active Directory running in VMs. TSM-VE will also support vApp and VM templates. If it takes you [a day and a half to build a VMware template], you would want to make sure all that work was backed up, right?
Enhanced Security. Complex password support and improved user authentication and management by integration with Lightweight Directory Access Protocol (LDAP)
Last week, in my post [IT Support for the Holidays], I mentioned that I was scrubbing computers in preparation to give them to charity. A local reader asked if I would be willing to donate one of the computers to her kindergarten class. She teaches a class of 20 kids, at the very same elementary school that I went to when I was that age.
So here is the beefiest machine of the set.
Make/Model: Sony PCV-RC850
Processor: 2.4GHz Intel 32-bit
Hard disk: 40GB
Removable media: CD/DVD-ROM and CD/DVD-RW
Keyboard/mouse: standard PS/2
Sound: headphone jack
Ethernet port: 100Mbps
USB ports: two
IBM likes grand challenges, like [Deep Blue computer] to play chess against Grandmaster Garry Kasparov, and the [Watson computer] to play against two experts on the game show Jeopardy! My "Kidergarten Desktop" challenge is certainly on a smaller scale--to install software on this machine that will neet the following requirements
Have age-appropriate educational software and games for the students to learn reading, writing and math. This will also help them be more technology-savvy, learn the [QWERTY keyboard], and be more computer literate.
Have software for the teacher to use for her own job, after the kids have gone for the day, including submitting grades, sending email to parents, typing up lesson plans, data collection, researching the latest trends in education, for example.
Require minimal maintenance, be easy to rescue, repair and recover if necessary.
The 512MB is not enough to run Microsoft Windows 7, but certainly enough to run some flavors of Linux. Inspired by this review of [Top 6 Linux Distributions for Children], I thought I would give a few a spin.
Many of these have LiveCD/LiveDVD/LiveUSB versions that can be booted directly to try them out, and install directly to hard disk if you like it. Unfortunately, this often requires 1GB of memory or more, so I will need a different approach.
I had already scrubbed the [Windows XP] and replaced with [Linux Mint 12 LXDE]. Can I just install the Edubuntu-desktop on Linux Mint? While Linux Mint is Ubuntu-based, it is not binary compatible, so I will need to install fresh.
The [Edubuntu] LiveDVD requires 1GB of memory to try out, so to get this installed, I used the "Alternate Ubuntu 12.04" installer DVD.
Edubuntu recommends 20GB of disk space to run, so I have partitioned the 40GB drive as follows:
For this machine, I will have three users configured:
admin - Administrator (that would be me for now) assigned to the "wheel" group to allow special priveleges
teacher - Teacher will have her own userid/password, so that she can do her own work
student - One userid/password shared by all students. This should eliminate kindergarten students from having to remember a userid and password that is unique to them. They are only five and six years old, after all!
Ubuntu's [Alternate Installer] uses basic graphic mode that can run in 512MB, and once installed, I was then able to install the Edubuntu Desktop and both preschool and primary-level educational software, to account for all learning ability levels of the children.
This system does not boot USB files natively, and getting Grub2 boot loader to boot ISO files was more difficult than I imagined. I was able to extract the necessary files over to sda2 hard disk to get them to work. I took "Clonezilla" full system backups to a separate SSH server over my local subnet.
Well, that's my start. Any suggestions? Has anyone done this before? Please enter comments below.
In last week's System Storage Portfolio Top Gun class in Dallas, some of the students were not familiarwith Really Simple Syndication (RSS). For the uninitiated, this can be intimidating.I thought a quick overview of what I've done might help:
Chose a "feed reader". I chose Bloglines but there are many others.
Use Technorati to search other blogs for keywords or phrases I am looking for.
When I find a blog that I like to continue tracking, I "add" it to my subscription list on bloglines. Just hit "add" and copy the URL of the blog you want to track. Bloglines will figure out the RSS keywords required.I track eight blogs at the momemnt, but some people with lots of time on their hands track 20 or more. It is easy to unsubscribe, so don't be afraid to try some out for a few days.
Since I was actually going to run a blog of my own, I read a few books on the topic. One I recommend is "Naked Conversations" by Robert Scoble and Shel Israel, both experienced bloggers.
Finally, I am not big on spell checking, but most places have the option to preview your post or comment before it actually gets posted, which is not a bad idea if you use any HTML tags.
For a quick taste of blogging, consider using Data Storage Blogger Feed Reader. This has a lot of blogs on the topic of storage, already added and categorized for your convenience, ready for your perusal.
I am sure there are many other ways to enjoy the Blogosphere, but this works for me.[Read More]
I am proud to announce we have yet another IBM blogger for the storosphere, Rich Swain from IBM's Research Triangle Park in Raleigh, North Carolina will blog about
[News and Information on IBM’s N series].
Rich is a Field Technical Sales Specialist with deep-dive knowledge and experience.
He's already posted a dozen or so entries, to give you a feel for the level of technical detail he will provide.
Please welcome Rich by following his blog and posting comments on his posts.
This week's theme is alternative sourcing through Cloud Computing.
I thoughtI would start off the week interviewing an owner at a Small or Medium-sized Business [SMB] that recently adopted this approach.
Meet Fred, one of the new co-owners of my singles activities club, TucsonFun and Adventures, known affectionately as [TFA]. TFA recentlyadopted a new "Software-as-a-Service" [SaaS] for the company's Web site.
While the experience is still fresh in his mind, I thought this would be a goodopportunity to illustrate some of the concepts of alternative sourcing through Cloud Computing byusing a local example.
Give me some background on the company. How long has it been around? How many employees?
TFA has been in business since 1997, and has six employees, including an office manager, event planners and event coordinators.
How critical is "Web presence" to the business?
It's very important in several ways.First, the TFA staff plans 25 events per month, and our hundreds of members register for these events mostly through the Web site. Second, we have it connected to our bank accounts, so that it can process credit cards to collect the funds for renewals and event registrations.Third, it serves as a way to communicate upcoming events to our members, especially trips, so they can save the date on their own calendars. And fourth, the Web site serves as a "landing page"for all of our radio spots, newspaper ads, and other marketing efforts.
TFA had a Web site before, and now you have helped launch this new Web site. What motivated this change?
Our members were complaining about our 1999-era Web site. The pages were written in HTML, ASP (Active Service Page) and SQL (Structured Query Language) connected to a Microsoft SQL Server 2005 database. It was mostly text-based, with the only animation being text scrolling horizontally across the screen. The Web hostingprovider offered reliable access, but was located in New York state on East Coast time. If a member signed up for an event after 9pm or 10pm here in Tucson, it was marked as the next date, which could change the price of the event, or indicate the deadline was missed.If there were any changes to the pages or logic needed, or new columns required in the database, it gotexpensive. The TFA employees don't know how to program in ASP or SQL, so we hadto hire outside professionals each time.
Does this new Software-as-a-Service (SaaS) Web site address these problems you were trying to solve?
Yes. The new Web site is hosted by [Memberize] which provides a hosted membership management application. The TFA staff can nowmanage its membership, plan events, and communicate them with graphics, videos,and links to maps. They don't need to know ASP or SQL programming, because a built-in[WYSIWYG] editor is simple enough for anyone with standard word-processing skills. The database allowed the optionto add customized fields for each member we have in our club.
Was it difficult to switch over?
Not at all. Memberize gave us a 60-day free trial, and we needed all that time totransfer over our membership records, customize the style of the overall templatefor all pages, and then copy over the content from our old Web site. Wehad to transfer over our e-commerce service over, and contact GoDaddy to transfer the domain. The employee training required was fairly minimal.Cost-wise, it was only a few hundred dollars one-time setup fee, and then we pay a monthly fee,based on a tiered pricing structure based on the count of our active members.
How has the reaction been from your membership?
I've gotten a lot of positive feedback. The learning curve was minimal. Ourmembers found the new Web site intuitive and interactive. For example, thecalendar of events can be shown in a single month-at-a-glance format, with greendots showing the events you are signed up for.
And from your perspective, Fred, is the new Web site easy to administer?
Yes, I can now easily generate standard reports, and create my own ad-hoc reports as needed. This wasn't possible with the old system unless I hired an ASP programmer.
Hopefully, this provides some insight on how even the smallest SMB enterprises can adopt a Dynamic Infrastructure through alternative sourcing. Cloud Computing takes many forms, including Software-as-a-Service managed offerings.
Continuing my coverage of the Data Center Conference 2009, we had a keynote session on Wednesday, Dec 2 (Day 3) that focused on the key technologies to watch for the data center.
It seems like every session this week mentioned Cloud Computing. It is service- based, scalable and elastic both upwards and downwards, uses shared resources and internet standards, and can be metered by use. There are three focal points related to Cloud Computing:
Consuming Cloud Services offered by other providers
Developing cloud-enabled applications and solutions
Implementing an internal "Prviate Cloud"
The analyst used the term "service boundary" to distinguish between IaaS, PaaS and SaaS cloud service models. For those still confused, here is how I explain Cloud Computing, using that analogy of transportation as an example.
You buy a car to get around town. You need to have a drivers license, carry liability insurance, and have a place to park your vehicle. You get to pick the make, model and color. You need to come up with thousands of dollars up front, or arrange some form of financing for monthly payments. It could take days or weeks to purchase, as you test drive different ones, research online, and check out feature comparisons between car dealers. You can drive wherever you want, whenever you want.
The same is done in the data center, you buy servers, storage and network gear, build a data center floor to hold it all, and hire server, storage and network administrators to manage it.
Infrastructure as a Service (IaaS)
You rent a car from a local Car Rental Agency. You still need a drivers license and carry liability insurance, but often you can get the insurance for the days or weeks that you are renting the car. You have limited choices of make, model and color. You don't need thousands of dollars, just enough to cover the daily or weekly rate. The rental process can be done in minutes.
IaaS providers have their own data centers, so you don't need your own. They can rent you floorspace and equipment on a monthly basis. Your server, storage and network administrators manage these remotely. Your OS choices are limited to the types of hardware available, typically x86 servers, SAN and NAS storage.
Platform as a Service (PaaS)
You take a taxi. Since you are not driving, you do not need a drivers license nor need liability insurance. The vehicle is typically a yellow four-door sedan. You don't need thousands of dollars, just enough to cover the ride, often metered by the distance traveled. Getting a taxi takes minutes, just a matter of calling the cab company, or hailing one streetside. Depending on the cab company, you can tell the taxi driver where to go, how to get there, and that you are in a hurry.
PaaS providers have data centers with servers, storage and networking gear. Your options are often Linux or Windows with some middleware web serving and database already running. You may still need some of your own server, storage and network admins to manage things remotely. Usage is metered, you pay for bandwidth, CPU and storage used. Typical rates for Cloud Storage, for example, is 25 cents per GB per month.
Software as a Service (SaaS)
You take public transportation, like the subway. You are not driving, so no need for license or insurance. The vehicle holds hundreds of passengers, and you have no options on the make, model or color. You only need enough to cover the cost of the ticket, which is often based on the distance traveled. You have to get to the subway station nearest you, and it takes you to the subway station nearest your eventual destination, so other forms of transportation may be required if this does not completely meet your requirements.
SaaS providers offer you the application already running in their data center on their servers. You are charged per employee per month that uses this application. You won't need server, storage or network administrators, but you might need your own software developers to customize the application, or compensate for its lack of functionality with surrounding applications if it does not exactly meet your needs. Google Gmail and IBM LotusLive are two examples of this.
Virtualization for Availability and Business Continuity
No surprise here, virtualization has proven quite useful to improve both high availability and continuous operations within the data center, as well as multiple site configurations for disaster recovery and business continuity. P-to-V is used to refer to the concept of running applications on physical servers at the primary location, but have these as virtual servers under VMware or Hyper-V at the disaster site secondary location to minimize the cost of standby equipment.
Reshaping the Data Center
Data Center facilities design is going modular, with design for server/storage/network "pod" and contained "power zones".
IT for Green
This is not making the IT department itself more environment-friendly, but using IT to make the entire company more environment-friendly, including using sensors to monitor input and output, reduce carbon footprint and monitor energy consumption per employee.
Virtual Desktop Infrastructure (VDI) is changing the way employees use IT services. Rather than having to maintain a full OS and application stack on each employees PC, using VDI and browser-based applications can help centralize and take back control, minimizing help desk costs.
Business Intelligence and Operational Analytics is taking off. In the past, decision support systems were limited to just the highest levels of executives and analysts that work for them, but now the technology is reaching a broader portion of the company, allowing knowledge workers to have more information to make better business decisions. We have seen this transition from employees working off fixed rules of thumb that apply to all situations, to decisions supported by market data, to now a more predictive analysis.
FLASH memory (Solid State Drives, SSD)
Solid State Drives and advances in memory will impact the storage world in the data center, much as it has in consumer electronics.
Reshaping the Server
This last prediction seemed far-fetched. The analyst felt that we will begin to see server components to be separated between CPU, memory and I/O support, so that you can seemlessly add or remote each from running servers. Some of this has happened with blade servers, with some components shraed by multiple servers that are hot-swappable.
Certainly, an interesting list of technologies to watch.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the other Monday morning keynote sessions:
Driving Innovation to Achieve Dramatic Improvements
What is Innovation? It is a process that starts with one or more ideas, that results in change, that creates value. Easier said than done!
Innovation drives business growth. The analyst indicated that the IT infrastructure can either be in the way to impede business growth, neutral to enable growth, or contributing to business growth. Companies often find downtime as an inhibitor to business growth. The analyst gave these typical numbers.
Unplanned downtime (hours per year)
Planned Downtime (hours per year)
A big inhibitor to change is "cultural inertia", which states that the way things are prevent what they could be. Change requires both rewards and measures. Employees are often uncomfortable with change. Motivation should be with carrots not sticks.
(I often joke that the only people who are comfortable with change are babies with soiled diapers and prisoners on death row!)
The impedence to change is further amplified by leadership because what got them into their positions was their history of success, and often leaders perpetuate what worked for them in the past.
"There is nothing so useless as doing efficiently that which should not be done at all."
--- Peter Drucker
Nothing lasts forever, and companies should not try to avoid the inevitable. Innovators need to see themselves as change agents. the analyst feels that less than 10 percent of IT will adopt innovation to enact dramatic change. The analyst took a poll of the audience asking: Why isn't your IT Infrastructure and Operations more innovative? Over 800 attendees responded. Here were the results:
The analyst suggests treating Innovation like a team sport, with small 2-5 person teams. Search for breakthrough opportunities by setting audacious goals to inspire innovative thinking. What approach are most people doing today? Here are some polling results:
The analyst suggest it is more important to establish a culture of innovation first, and process second. Skunkworks projects are back in favor. IT folks should avoid the worship of so-called "best practices" as a reason to avoid change in trying something different. To think "outside-the-box" you need to get outside the box, or office, or cubicle, or wherever you work that prevents you from interacting with your internal or external customers. Customers can bring great insights on new approaches to take.
One new approach, born in the Cloud and now coming to the Enterprise is the concept of [DevOps], which consists of promoting collaboration between the "Appplication Development" half of IT, with the "Operations" half. If you never had heard of DevOps before, you are not alone, most of the attendees at this conference hadn't either. Here are the poll results:
Some companies have instituted a "Fresh Eyes" program, asking new-hires and early-tenure employees questions like: What surprised you the most when you joined the company? Was there anything that didn't make sense to you? Do you have any ideas to improve the way we do things?
"In a time of crisis we all have the potential to morph up to a new level and do things we never thought possible"
– Stuart Wilde
Why wait for a crisis?
Facebook: Efficient Infrastructure at a Massive Scale
Frank Frankovsky, the Director of Hardware and Design and Supply Chain at Facebook, was sitting right next to me in the audience. I didn't know this until it was his turn to speak, and he jumps up and walks to the stage! For those who live under a rock and/or are over 40 years old, Facebook is a social media site that allows people to maintain personal profiles, share photos, news and messages, play games, and create groups to organize events. They now support over 800 million accounts, a healthy percentage of the 1.9 billion people on the internet today.
Started in 2004, Facebook was originally hosted on standard server and storage hardware in colocation facilities. Facebook saved 38 percent costs by bringing their operations in-house, building their own servers from parts, and using no third-party software. Facebook has the advantage of owning their entire software stack, leveraging open source as much as possible. They even re-wrote their own PHP compiler, which they pronounce "Hip-Hop", short for high-performance-PHP.
Facebook can stand up a new data center in less than 10 months, from breaking ground to serving users. Most of Facebook's data centers sport a PUE less than 1.5, but their newest one in Prineville, Oregon is down to an amazing 1.07 level for a 7.5 Megawatt facility! How did they do it? Here are a few of their tricks:
Use Scale-Out architecture. Having lots of small servers, scattered in various data centers, allows them to survive a server failure, as well as having the luxury to shut down a datacenter when needed for maintenance reasons.
Free Cooling. Instead of air-conditioning, they pump in cold air from the outside, and send the heated exhaust back outdoors. Frank does not believe servers should be treated like humans, so their data centers run uncomfortably hot. The 50-year climate data is used to determine data center locations that have the optimal "free cooling" opportunities.
Eliminate UPS and PDU energy losses. Rather than running 480 VAC power through UPS that represent a 6 to 12 percent loss, and then PDU that introduce another 3 percent loss getting down to 208 or 120 VAC, Frank's team builds servers that feed direclty off the 480 VAC from the power company. For backup power, they use 48VDC batteries. One set of batteries can backup six racks of servers.
Target 6 to 8 KW per rack. Low-density racks are easier to keep cool.
Build their own IT equipment. Rather than buying commercially-available servers, Frank's team builds 1.5 U servers based on Intel "Westmere" chipset. 1.5U allows for larger fan radius than standard 1U pizza box format. (IBM's iDataPlex uses 2U fans for the same reason!) Facebook has a "Vanity free" design philosophy, so no fancy plastic bezels. In most cases, the covers are left off. Most (65 percent) of their servers are web front-ends. They plan new IT equipment based on Intel's "Sandy Bridge" chipset.
Use SATA drives. They buy the largest SATA drives available, directly from manufacturers, in direct-attach storage (DAS) in their servers. Data is organized in a Hadoop cluster, and they have developed their own internal "Haystack" for photo storage. Despite the floods in Thailand, Facebook has secured all the SATA disk they plan to buy for 2012 from their suppliers.
Use Solid-State drives. Their Database tier uses 100 percent Solid-State drives.
Frank is also a founder for the [Open Compute Project], which takes an "Open source" approach to IT hardware.
Facebook does not bother with hypervisors. Instead, they have adapted their own software to make full use of the CPU natively. This eliminates the "I/O Tax" penalty associated with VMware and other hypervisors.
Of course, not everyone owns their entire software stack, and can build their own servers! It was nice to hear how a company without such limitations can innovate to their advantage.
Continuing my coverage of the Data Center 2010 conference, Monday I afternoon included presentations from IBM executives.
Blueprint for a Smart data center
Steve Sams, IBM Vice President, Global Site and Facilities Services, is well known at this conference. In charge of designing and building data center facilities for IBM and its clients, he has lots of experience in various datacenter configurations.
The presentation was an update from last year's [Data Center Cost Saving Actions Your CFO Will Love]. 70 cents of every IT dollar is spent on just keeping the existing systems running, leaving only 30 percent to handle growth and business transformation. Over 70 percent of datacenters are more than seven years old, and may not be designed to handle today's density in IT equipment.
Many companies wanting to virtualize are stalled. IBM's Server Virtualization Analytics services can help cut this transformation time in half, with an ROI of only 6-18 months for complex Wintel environments. This is just one of the 17 end-to-end datacenter analytics tools IBM offers. The results have been 220 percent more VM instances per admin FTE than traditional deployments. IBM drinks its own champagne, having saved over $4 Billion USD in its own datacenter consolidation and virtualization projects.
Want to Cut the Cost of Storage in Half? Here’s How
The speaker of this session started out with a startling prediction: the amount of storage purchased in the five years 2010-2014 will be 25x what was purchased in 2009, on a PB basis. Most attempts to stem this capacity growth have failed. Therefore, the focus to cut storage costs need to be elsewhere.
The first concern is poor utilization. Utilization on DAS averages 10 percent, SANs 40-50 percent. Thin provisioning can raise this to 60-75 percent. Thin Provisioning was first introduced for the mainframe storage in the 1990s by StorageTek which IBM resold as the IBM RAMAC Virtual Array (RVA), but many credit 3PAR for porting this over to distributed operating systems in 2002. Other options include data deduplication and compression to reduce the cost of storing data on disk.
The second approach is use of storage tiering. In this case, the speaker felt SATA was 3x cheaper ($/GB) but can also be 3x lower performance. Moving data between faster FC/SAS 10K and 15K RPM drives to slower 7200 RPM drives can offer some cost reductions.
Implementing "quotas" in email, file systems or other applications is one of the worst financial decisions an IT department can make, as it merely shifts the storage management from experts (IT staff) to non-experts (end users).
The speaker recommended using archive instead. Keeping backup tapes for long-term is not archive, backups should not be older than eight weeks old.
Interactive polls of the audience gave some interesting insight:
When asked expected storage capacity "compound annual growth rate" (CAGR) for the next few years, 26 percent estimate 35-50 CAGR, 30 percent estimate 50-75 CAGR, and 15 estimate greater than 75 percent CAGR.
For thin provisioning, 43 percent of the audience already are using it, and 33 percent plan to next year.
Similarly , 41 percent of audience is using data deduplication for their primary data, and 30 percent plan to next year.
For automated tiering that moves portions of data automatically between fast and slow tiers of storage to optimize performance, like IBM's Easy Tier, 20 percent are already using it, and 44 percent plan to next year.
41 percent already have some archiving for file systems, 17 percent plan to next year.
Only 6 percent have an all-disk backup/replication environment, but 20 percent plan to adopt this next year.
The downsize of trying to squeeze out costs with these approaches and technologies is that there can be negative impact to performance. The speaker suggested a balanced approach of adding lower cost storage to existing fast storage to meet both capacity and performance requirements.
Smarter Infrastructures Deliver Better Economics
Elaine Lennox, IBM Vice President and Business Line Executive for System Software, presented the "3 D's" of a Smarter Infrastructure: design, data and delivery.
Design: new technologies and approaches are forcing people to reconsider the design of their applications, their infrastructure and their facilities.
Data: on average, companies store 17 copies of the same piece of production data. Data needs to be managed better in the future.
Delivery: new types of cloud computing are changing the way IT services can be delivered, and how they are consumed by end users.
Roadmap to Enterprise Cloud Computing
This was a combo vendor/customer presentation. Rex Wang from Oracle presented an overview of Oracle's service and product offerings, and then Jonathan Levine, COO of LinkShare, presented his experiences deploying Oracle ExaData.
Rex presented Oracle's "Cloud maturity model" that has its customers go through the following steps:
Silo: each application on its own stack of software, server and storage.
Grid: virtualization for shared infrastructure and platforms (internal IaaS and PaaS).
Private cloud: self-service, policy-based management, metered chargeback and capacity planning.
Hybrid Cloud: workloads portable between private and public clouds, offering federation, cloud bursting, and interoperability.
Rex felt the standard "Buy vs Rent" argument in the business world applies to IT as well, and that there could be break-even points over long-term TCO analysis that favors one over the other. He cited internal research that showed 28 percent of Oracle customers have internal or private cloud, and 14 percent use public cloud. 25 percent use Application PaaS, 21 percent database PaaS, 5 percent Identity management PaaS, 10 percent Compute IaaS, 18 percent storage IaaS, and 15 percent Test/Dev IaaS.
Rex felt that in all the hype around taking a single host and dividing it into multiple VMs, people have forgotten that the opposite approach of taking multiple instances into clusters is also important. He also felt you have to look at the entire "Application Lifecycle" that goes from:
IT sets up the equipment as an internal PaaS or IaaS
Developers write the application
End users are trained and use the application
Application owners manage and monitor the application
IT meters the usage and does chargeback to each application owner
Oracle's ExaData and ExaLogic compete directly against IBM's Smart Analytics System, IBM CloudBurst, and IBM Smart Business Storage Cloud.
Next up was Jonathan Levine, COO of [LinkShare], a subsidiary of Rakutan in Japan. This is an [Affiliated Marketing] company. Instead of pay-per-view or pay-per-click web advertising, this company only gets paid when the "end user" actually buys something when clicking on web advertising.
The business runs on an 8TB data warehouse and 1 TB OLTP database, ingesting 50GB daily, with 400 million transactions per day with 8.5 GB/sec throughput.
They discovered that the Oracle ExaData did not work right out of the box. In fact, it took them about a year to get it working for them, roughly the same amount of months it took them on their last Oracle 10 to Oracle 11 conversion.
Part of their business allows advertisers and web content publishers to generate reports on activity. Jonathan indicates that if the response is longer than 5 seconds, it might as well be an hour. He called this the "Excel" rule, that results need to be as fast as local PC Microsoft Excel pivot table processing.
With the new Exadata, they met this requirement. Over 84 percent of their transactions happen under 2 seconds, 9 percent take 2-4 seconds, and another 4 percent in the 4-8 second range. They hope that as they approach the winter holiday season that they can handle 2-3x more traffic without negatively impacting this response time.
As I mentioned in my post [Moving Over to MyDeveloperWorks], those of us bloggers on IBM's DeveloperWorks are moving over to a new system called "MyDeveloperWorks" which has a host of new features.
Fortunately for me, I missed the note to volunteer to be one of the first bloggers on the block to volunteer to move over. I was traveling and decided not to deal with it until I got back.However, fellow IBM Master Inventor, Barry Whyte, was not so lucky. It is safe to say he was stupid enough to volunteer, and is probably regretting the decision every day since. In case you lost his RSS feed, or can't find him anymore on Google or whatever search engine, here is his[new blog].
As for my blog, I have asked to postpone the move until all the problems that Barry has encountered are resolved. That might be a awhile, but if you lose access to mine sometime in the near future, hopefully at least you have been warned as to what might have happened.
Continuing my week in Chicago, I decided to attend some of the presentations from the System x side. This is the advantage of running both conferences in the same hotel, attendees can choose how many of each they want to participate in.
Wayne Wigley, IBM Advanced Technical Support (ATS), presented a series of presentations on different server virtualization offerings available for System x and BladeCenter servers. I am very familiar with virtualization implemented on System z mainframes, as well as IBM's POWER systems, and have working knowledge of Linux KVM and Xen, so I was well prepared to handle hearing the latest about Microsoft's Hyper-V and VMware's Vsphere version 4.
Microsoft Hyper-V 2008
Hyper-V can run as part of Windows 2008, are standalone on its own.Different levels of Windows 2008 include licenses for different number of Windows virtual machines (VMs).Windows Server 2008 Standard includes 1 Windows VM, Enterprise includes 4 Windows VMs, and the Datacenter edition includes unlimited number of Windows VMs. If you want to run more Window VMs than come included, you need to pay extra for each additional one. For example, to run 10 Windows VMs on a 2-socket server would cost about $9000 US dollars on Standard but only $6000 US dollars on Datacenter edition (list prices from Microsoft Web site).
Unlike VMware, which takes a monolithic approach as hypervisor, Hyper-V is more like Xen with a microkernelized approach. This means you need a "parent" guest OS image, and the rest of the Guest OS images are then considered "child" images.These child images can be various levels of Windows, from Windows XP Pro to Windows Server 2008, Xen-enabled Linux, or even a non-hypervisor-aware OS.The "parent" guest OS image provides networking and storage I/O services to these "child" images.For the hypervisor-aware versions of Windows and Linux, Hyper-V allows optimized access to the hypervisor, "synthetic devices", and hypercalls. Synthetic devices present themselves as network devices, but only serve to pass data along the VMBus to other networking resources. This process does not require software emulation, and therefore offers higher performance for virtual machines and lower host system overhead.For non-hypervisor-aware OS images, Hyper-V provides device emulation through the "parent" image, which is slower.
Microsoft System Center Virtual Machine Manager (SCVMM) can manage both Hyper-V and VMware VI3 images.Wayne showed various screen shots of the GUI available to manage Hyper-V images.In standalone mode, you lose the nice GUI and management console.
Hyper-V supports external, internal and private virtual LANs (VLAN). External means that VMs can communicate with the outside world over standard ethernet connections. Internal means that VMs can communicate with "parent" and "child" guest images on the same server only. Private means that only "child" guests can communicate with other "child" images.
Hyper-V supports disk attached via IDE, SATA, SCSI, SAS, FC, iSCSI, NFS and CIFS. One mode is "Virtual Hard Disk" (VHD) similar to VMware VMDK files. The other is "pass through" mode, which are actual disk LUNs accessed natively. VHDs can be dynamic (thin provisioned), fixed (fully allocated), or differencing. The concept of differencing is interesting, as you start with a base read-only VHD volume image, and have a separate "delta" file that contains changes from the base image.
Some of the key features of Hyper-V 2008 are:
Being able to run concurrently 32-bit and 64-bit versions of Linux and Windows guest images
Support for 64 GB of memory and 4-way symmetric multiprocessing (SMP) per VM
Clustering for High Availability and Quick Migration of VM images
Live backup with integration with Microsoft's Volume Shadow Copy Services (VSS)
Virtual LAN (VLAN) support, and Virtual and Pass-through physical disk support
A clever VMbus, virtual service parent/client approach to sharing hardware
Optimized performance options for hypervisor-aware versions of Windows and Linux, and emulated supportfor non-hypervisor-aware OS images.
VMware Vsphere v4.0
This was titled as an "Overview" session, but really was an "Update" session on the newest features of this release. The big change appears to be that VMware added "v" in front of everything.
Under vCompute, there are some new features on VMware's Distributed Resource Scheduler (DRS) which includes recommended VM migrations. Dynamic Power Management (DPM) will move VMs during periods of low usageto consolidate onto fewer physical servers so as to reduce energy consumption.
Under vStorage, vSphere introduces an enhanced Plugable Storage Architecture (PSA), with supportfor Storage Array Type Plugins (SATP) and Path Selection Plugins (PSP). This vStorage API allows forthird party plugins for improved fault-tolerance and complex I/O load balancing algorithms. This releasealso has improved support for iSCSI, including Challenge-Handshake Authentication Protocol (CHAP) support.Similar to Hyper-V's dynamic VHD, VMware supports "thin provisioning" for their virtual disk VMDK files.A feature of "Storage Vmotion" allows conversion between "thick" and "thin" provisioning formats.
The vStorage API for Data Protection provide all the features of VMware Consolidated Backup (VCB). The APIprovides full, incremental and differential file-level backups for Windows and Linux guests, including supportfor snapshots and Volume Shadow Copy Services (VSS) quiescing.
VMware introduces direct I/O pass-through for both NIC and HBA devices. While thisallows direct access to SAN-attached LUNs similar to Hyper-V, you lose a lot of features like Vmotion, High Availability and Fault Tolerance. Wayne felt that these restrictions are temporary, that hopefully VMwarewill resolve this over the next 12 months.
Under vNetwork, VMware has virtual LAN switches called vSwitches. This includes support for IPv6and VLAN offloading.
The vSphere server can now run with up to 1TB of RAM and 64 logical CPUs to support up to 320 VM guest images.Each VM can have up to 255GB RAM and up to 8-way SMP.Vsphere ESX 4 introduces a new virtual hardware platform called VM Hardware v7. While Vsphere 4.0 can run VMs from ESX 2 and ESX 3, the problem is if you have new VMs based on this newer VM Hardware v7, you cannot run them on older ESX versions.
Vsphere comes in four sizes: Standard, Advanced, Enterprise, and Enterprise Plus, ranging in list price from $795 US dollars to $3495 US dollars.
While IBM is the #1 reseller of VMware, we also are proud to support Hyper-V, Xen, KVM and other similar products.Analysts expect most companies will have two or more server virtualization solutions in their data center, and it is good to see that IBM supports them all.
Continuing my week in Chicago, for the IBM Storage Symposium 2009, I attended what in my opinion was the bestsession of the week. This was by a guy named Chip Copper, who covered IBM's set of Ethernet and Fibre Channelnetworking gear. Attributes are the four P's:
Power and Cooling (electricity usage)
Equipment comes in two flavors: Top-of-Rack (ToR) thin pizza box switches, and Middle-of-Row (MoR) much larger directors.The MoR directors are engineered for up to 50Gbps per half-slot, so 10GbE and the future 40GbE can be easily accommodated in a single half-slot, and the future 100GbE can be done with a full slot (two half-slots).
While many companies might have been contemplating the switch from copper wires to optical fiber, there is a new reason for copper cables: Power-over-Ethernet (PoE). Many IP-phones, digital video surveillance cameras, and other equipment can have a single cable that delivers both signal and electricity over copper. If you have already deployed optical fiber throughout the building, there are "last mile" options where the signals are converted to copper wires and electrical energy added for these types of devices.
Two directors can be connected together with Inter-Chassis Link (ICL) cables to make them look like a single director with twice the number of ports. These are different than Inter-Switch Links (ISL) as they are not counted as an extra "hop" for networking counting purposes, especially important for FICON usage.
Today, we have 1Gbps, 2Gbps, 4Gbps and 8Gbps Fibre Channel. Since these all use 10-for-8 encoding (10 bits represents one 8-bit byte), then in was easy to calculate throughput: 8Gpbs was 800 MB/sec, for example. Auto-negotiation between speeds is not done at the HBA card, switch or director blade itself, but in the Short Form-factor Pluggable (SFP) optical connector. However, you can only auto-negotiate if the encoding matches. The 4/2/1 SFP can run at 4Gbps or auto-negotiate to slower 2Gbps and 1Gbps. The 8/4/2 SFP can run at 8Gbps, or auto-negotiate down to slower 4Gpbs and 2Gbps. Folks who still have legacy 1Gbps equipment, but want to run some things at 8 Gbps, can buy 8Gbps-capable switches or director blades, but then put some 4/2/1 SFPs into them. These 4/2/1 SFP are cheaper, so this might be something to consider if budgets are tight. Some SFPs handle up to 10km distances, but others only 4km, so be careful not to order the wrong ones.
Unfortunately, there are proposals in place for 10Gbps and 40Gbps that would use a different 66-for-64 encoding (66 bits represent 8 bytes), so 10Gbps would be 1200 MB/sec. These are used today for ISL between directors and switches.In theory, the 40Gbps could auto-negotiate down to 10Gbps, but not to any of the 8/4/2/1 Gbps that use different 10-for-8 encoding.
For those who cannot afford a SAN768B, there is a smaller SAN384B that can carry: 192 ports (4Gpbs/2Gbps), 128 ports (8Gbps) or 24 ports (10Gbps). The SAN384B can be ICL connected to another SAN384B or even the SAN768B as your needs grow.
On the entry-level side, the SAN24B-4 offers a feature called "Access Gateway". This makes the SAN24B look like an SAN end-point host, rather than a switch, and makes initial deployment of integrated bundled solutions easier. Once connected to everything, you can convert it over to full "switch" mode.The SAN40B-4 and SAN80B-4 provide midrange level support, including Fibre Channel routing at the 8Gbps level. In fact, all 8Gbps ports include routing capability. IBM offers both single-port and dual-port 8Gbps host bus adapter (HBA) cards to connect to these switches. These HBA offer 16 virtual channels per port, so that if you have VMware running many guests, or want to connect both disk and tape to the same HBA, you can keep the channel traffic separate for Quality of Service (QoS).
Chip wrapped up his session to discuss Fibre Channel over Ethernet (FCoE), and explained why we need to have a loss-less Convergence Enhanced Ethernet (CEE) to meet the needs of storage traffic as well as traditional Fibre Channel does today. IBM offers all of the equipment you need to get started today on this FCoCEE, with Converged Network Ethernet cards for your System x servers, and a new SANB32 that has 24 10GbE CEE ports and 8 traditional 8Gbps FC ports. This means that you can put the CNA card in your existing servers, connect to this switch, and then connect to your existing 10GbE LAN and your existing 8Gpbs or 4Gpbs FC-based SAN to the rest of your storage devices.
Worried that the FCoE or CEE standards could change after you deploy this gear? Aren't most LAN and SAN switches based on Application-specific integrated circuit [ASIC] chips which are created in the factory? Don't worry, IBM's equipment have put all the standards-vulnerable portions of the logic into separate Field-programmable gate array [FPGA] that can be updated with simplya firmware upgrade. This is future-proofing I can agree with!
Several of my IBM colleagues will be attending the "Virtual Worlds 2007" conference today and tomorrow. This conference sold out so quickly that they have already scheduled a second one for October. The focus is on 3-D internet technologies likeSecond Life. Attendance is expected at over 600 people.
IBM is investing heavily in this new concept of v-business. Last year, I was one of only 325 IBMers on Second Life. Now, according to this Better than Life blog entry from Grady Booch, IBM Fellow, the number is over 4000!
Of course, the challenge for IBM, and others, is learning to market in virtual worlds. Already, my team is in-world, and we meet several times a week. Using Second Life is quickly becoming an essential business skill, like participating in conference calls, or responding to instant messages.
What does meeting in-world entail?
Scheduling a time and a place
Finding a time that people can meet is no different than scheduling a audio or video conference call. In general, you don't have to worry about travel, but you do have to be actively somewhere connected to everyone else.
Finding a place involves actually determining the island, region and coordinates to hold the meeting. You need to find a place with enough seating. You don't have to worry about daylight, each person can control how much or little sunlight shows up on their screen. You do have to make sure you pick a spot that nobody else plans to use at that same time. Just like scheduling conference rooms at the site or hotel, we have to schedule rooms in advance.
To avoid this hassle, I have created the "pocket conference room". This is a single object that I can "rez" onto the ground, from my inventory, with 40 chairs, a PowerPoint presentation screen, a podium for a speaker to stand behind, and stools for speakers to sit on if they are next on the agenda. Now, I can hold impromptu meetings in any sandbox, grassy knoll, or the roof top of a building.
As with any other meeting, you need some basic ground rules. I am not talking the usual "no shooting, no gambling, no selling" rules that you see everywhere in Second Life. Instead, rules like an avatar must stand up before speaking. Anyone with a question must first "raise their hand" and get recognized by the chair. These ground rules can be as formal as Robert's Rules of Order or more casual, depending on who is participating.
It costs 10 Linden Dollars (L$) per PAGE to upload a PowerPoint presentation. This has the immediate benefit of having everyone spend more time and effort on their presentation, trying to cut down the number of charts, and focus more on what they are going to say.
Public Speaking Skills
It is amazing. People who are too scared to speak in front of an audience in Real Life have no problem having their avatar stand in front of other avatars in Second Life. This has greatly broadened the pool of speakers to tap into.Are you a woman with a husky masculine voice? Are you a man with a high-pitched feminine voice? Now, you can create an avatar that matches your voice.
This turns out to be the biggest challenge. In Real Life, organizing a face-to-face meeting involves time and effort making sure the venue has everything you need, a platform, a podium, good Audio/Video system, etc. All people have to do is show up, sit in a chair and listen.
In Second Life, however, the aspects of venue are all covered, but getting people to show up is another story. People have to sign up for Second Life account, create an avatar, wear appropriate virtual clothing, figure out how to teleport near the venue, walk or fly the difference to get to the exact building and room, master the sitting-in-a-chair and hold-coffee-and-sip-occasionally process, and pay attention.
Perhaps the best part of Second Life is that if you are not paying attention, your avatar noticeably falls asleep, into a hunched-over position, what is called "afk" (short for Away From Keyboard). On the other hand, if you do need to step away from your desk, you can put your avatar in "afk" mode immediately, tell everyone why and perhaps when you'll be back, and then re-activate when you return. This is one of the best improvements over regular audio conference calls.
I suspect the need for having places in Second Life to hold meetings will become more and more in demand.At a time when real-estate sales in the US is slowing down, Coldwell Banker's Second Life efforts are ramping up. I am not making this up. Coldwell Banker is one of the nation's largest real estate brokerage firms. They are trying to bring the same "adult supervision" to virtual real-estate transactions, offering to help people buy and rent properties in Second Life.
Chris Anderson, of Wired magazine, wrote a great article called The Long Tail.
This article became a book by the same name published earlier this year, and I just discovered it on a recent visit to Second Life. A lot of IBMers are now alsoSecond Lifers, and I suspect it is just a matter of time before we are conductingour customer briefings there, and getting our year-end bonuses paid directly in Linden bucks.(Those of you not familiar with Second Life can watch this 3-minute video fromthe folks at Text100)
Anyways, the Long Tail describes the new economy of entertainment thanks to digitalstorage. Here are some of the key insights.
In the past, entertainment was all about hits: hit songs, hit movies,hit novels, and this was primarily because of the economic realities restricted byphysical space. Chris writes: "An average movie theater will not show a film unless it can attract at least 1,500 people over a two-week run; that's essentially the rent for a screen. An average record store needs to sell at least two copies of a CD per year to make it worth carrying; that's the rent for a half inch of shelf space."
Things have changed. To drive the point home, Robbie Vann-Adibe (CEO of eCast), poses the trick question"What percentage of the top 10,000 titles in any online media store (Netflix, iTunes, Amazon, or any other) will rent or sell at least once a month?" The answer will surprise you. Write down your guess first, then go read here. His digital jukeboxes are able to play from a list of150,000 songs, not the few hundred you'd find at the Tap Room which is rated as having the best jukebox in Tucson.
The phenomenon is not just limited to music. "Take books," Chris writes, "The average Barnes & Noble carries 130,000 titles. Yet more than half of Amazon's book sales come from outside its top 130,000 titles. Consider the implication: If the Amazon statistics are any guide, the market for books that are not even sold in the average bookstore is larger than the market for those that are..."
This has incredible implications for the storage industry. For one, content providers are going to dig deep into their archives to digitize and deliver "long tail" offerings. If they don't have a deep archive, many will start to build one. Second, the need to search through that large volume of content will become more critical. Classifying and indexing with the appropriate tags and metadata will be an important task.
In keeping with the spirit to be a more kinder, gentler 2011, I decided last week to refrain from being the rain on someone else's parade that occurs immediately before, during or after a competitor's announcement or annual conference, and let EMC have their few moments in the spotlight last week. This of course allows me more time to learn about the announcements and reflect on marketplace reactions. Here's a quick look at the [EMC Press Release]:
A new VNXe disk system
Of the 41 new storage technologies and products EMC announced last week, the VNXe is EMC's "me-too" product to compete against other low-end disk systems like the IBM System Storage DS3524 and N3000 series. It looks truly new, developed organically from the ground up, with a new architecture, new OS. It comes in either the 2U-high VNXe3100 or the 3U-high VNXe3300. These employ 3.5-inch SAS drives to provide Ethernet-based NFS, CIFS and iSCSI host attachment. The $10K USD price tag appears to be for the hardware only. As is typical for EMC, they charge software features in bundles or "suites", so the actual TCO will be much higher. I have not seen any announcements whether Dell plans to resell either the VNXe nor the VNX models, now that they have acquired Compellent.
A new VNX disk system
Despite having a similar name as the VNXe, the VNX appears to be a re-hash of the Celerra/CLARiiON mess that EMC has been selling already, based on the old FLARE and DART operating systems of these older disk systems. This scales from 75 to 1000 SAS drives. While EMC calls the VNX "unified", it currently is only available in block-only and file-only models, with a future promise from EMC that they will offer a combined block-and-file version sometime in the future. EMC claims that the VNX will be faster than the predecessors, so hopefully that means EMC has joined the rest of the planet and will publish SPC-1 and SPC-2 benchmarks to back up that claim. They can compare against the SPC-1 benchmarks that our friends at NetApp ran against EMC CLARiiON.
New software for the VMAX
A long time ago, EMC announced they would provide non-disruptive automated tiering. Their first delivery "FAST V1" handled entire LUNs at a time. EMC now has finally "FAST VP" which we expected was going to be called "FAST V2", which provides sub-LUN automated tiering between Solid-state and spinning disk drives.. Meanwhile, IBM has been delivering "Easy Tier" on the IBM System Storage DS8000 series, SAN Volume Controller, and Storwize V7000 disk systems.
Data Domain Archiver
Competing against IBM, HP and Oracle in the tape arena, EMC's latest addition to the Data Domain family is designed for the long-term retention of backups? Archives of backups? Backups are short-lived, protecting against the unexpected loss from hardware failure or data corruption. Keeping backups as "archives" is generally a bad mistake, as it makes it hard to e-Discover the data you need when you need it, and may not have the appropriate hardware tor restore these old backups when you do find them.
I will have to dig deeper into all of these different technologies in separate posts in the future.
Next week, once again, I will be blogging from beautiful Caesars Palace hotel in Las Vegas, Nevada to report on what I see and hear at the 29th annual Data Center Conference. Here are my posts from 12 months ago when I attended this conference in 2009:
Again we will have a Solutions Showcase with a Portable Modular Data Center (PMDC) and various exhibits. I will be manning the booths, stop on by. Plus, on Tuesday, I will be be speaking! My topic will be "Choosing the right storage for your server virtualization environment."
Those of you on twitter can follow me at [@az990tony] and hash tag #LSC29. I will be available for one-on-one consultations sessions. I am arriving Sunday morning, Dec. 5, and staying through Thursday afternoon, December 9.
Continuing my coverage of the of the [IBM Edge 2013] conference, I have some photos of people I ran into at the Solutions Center.
Here is Sarah Hale at the Emulex booth. Emulex is one of our suppliers for host bus adapters (HBAs), headquartered in Costa Mesa, California. There is an ongoing controversy at IT events like this on whether to fly in experts from the home office (in this case, the Emulex home office is not far away) or use [locally available talent]. Some of those working the booth seem to hide their residency, while others are proud of where they live. When I asked Sarah how long she had been working for Emulex, she had the best answer of the week ... "Since 2 O'clock!"
For my readers who complain that I only appear to take pictures with beautiful women at these events, I present a counter-example. Here is Lang Levstek, a good friend of mine from Detroit. Officially, he is an IBM Storage Sales rep across Michigan and Northwest Ohio, and I have flown out to visit his clients several times this year. His wife took the photo and noticed that Lang and I both wear identical wristwatches, a detail we had never noticed before.
Some have asked me how I am able to get so many people to take pictures with me. In this case, these two ladies, Paige Taylor on the left, and Kate Williams on the right, both from [Centerline Digital] yelled "Hey, There's Tony Pearson, let's get a picture with him!" When I was the chief marketing strategist for IBM's System Storage product line, I worked closely with the team at Centerline Digital to develop marketing collateral. I will be going to Raleigh, NC in a few weeks, so I may just have to stop by to visit their new location!
The folks over at Bridgeworks in United Kingdom have developed an awesome storage protocol accelerator called [SANslide] that helps with remote replication across long distances. Here is April Trinidad, who works for [Agilesys], the Master Distributor of the Americas for SANSlide products. Bridgeworks and Agilesys were on hand to promote the [SANSlide 150V7KSVC] that supports Storwize Family products.
This is Julie Dufour from IBM Worldwide Marketing on the Tivoli Software side of our business. The Tivoli team has been renamed the "Cloud and Smarter Infrastructure" group, so if you see "C&SI" on people's business cards, now you know what that stands for. Julie has been involved with IBM Pulse events. Next year's [IBM Pulse 2014] conference will be held once again at the MGM Grand in Las Vegas, Feb 23-26.
Here is Jennifer Dennis from our Austin facility. I went to school at the University of Texas at Austin, and am often back in Austin to help out the EBC there. Like Tucson, Austin has both hardware and software labs, and Jennifer is from the Software side.
It has been said that all women look both taller and thinner when they take a picture next to me. This tall one is Moran Mazig, a relatively new IBM storage sales rep. She came from Israel and now works in the New York area. You might think she is standing on a box or something, but no, we were standing on level ground. She is literally that much taller than me. This is not an illusion!
Here is Joanne Blais from IBM's Corporate Headquarters. I have only been to HQ once in my career, back when I was chief marketing strategist, filling in for the VP of Storage to present our numbers to Corporate Marketing leadership.
Here is Kelly Groff, from IBM's recent acquisition of Texas Memory Systems. She was there working the booth to help answer questions about IBM's FlashSystems line of all-Flash arrays. Lurking in the background is my Tucson colleague Ahmed Almoustafa, our Storage Front Lines mission manager.
Here is Jessica Duda, a new storage rep in the Seattle area. I have family living now in Seattle, so I hope to see them the next time I visit clients with Jessica in Washington State.
I have a lot more photos of the event, so I will stop right here and continue with another post tomorrow.