Continuing my week in Washington DC for the annual [2010 System Storage Technical University], here is my quick recap of the keynote sessions presented Monday morning. Marlin Maddy, Worldwide Technical Events Executive for IBM Systems Lab Services and Training, served as emcee.
I heard several audience members indicate that this is the first time someone finally explained Cloud Computing to them in a way that made sense!
Last Tuesday, we had our official "Grand Opening" for the new Tucson Executive Briefing Center!
We sent out fancy invitations to all the IBM executives who supported this center, local dignitaries from the Tucson and State of Arizona level, and all of the IBM employees on the Tucson campus.
Since our new center is significantly cozier (5700 square feet versus our previous 15,000 square feet), we split the day into two separate events. The first for the IBM executives and local VIPs, and the second for the rest of the IBM employees on campus.
Of course, there is no free lunch. The day started out with a series of speeches. My manager, Doug Davies, was the master of ceremonies to introduce each speaker.
Alistair Symon, IBM Vice President of Enterprise Storage, explained how important storage affects everyone's lives. If you use an ATM machine to withdraw money, for example, you are most probably using IBM System Storage behind the scenes. Nearly all of the IBM disk and tape storage products are designed here in Tucson.
Bruce Wright (shown here) directs the University of Arizona's Office of University Research Parks, serves as CEO of the UA Tech Park, and the founder and president of the Arizona Center for Innovation. Bruce said a few words on how please he was that IBM decided to reverse its July 2011 decision to leave Tucson. The UofA owns all the property, renting back four of the eleven buildings back to IBM, so is effectively our landlord. Next year will mark the 20th anniversary of IBM's sale of the technology park to the University.
Tucson Councilwoman Shirley Scott talked about the improtance of high-paying jobs to the local economy. While IBMers in Tucson are paid less than our counterparts in San Jose, Austin, Raleigh or Poughkeepsie, we are certainly [paid more than the average Tucsonan], thus helping to raise the standard of living here.
Dr. Michael Varney, president and CEO of the local Tucson Metropolitan Chamber of Commerce, praised IBM for its strong reputation in ethics and diversity.
My new second-line manager, Karl Duvalsaint, and my new third-line manager, Doug Dreyer, emphasized the importance of co-locating Briefing Centers in sites that have Research and Development activity. It is important for clients to interact directly with developers, and it is also good for developers to understand directly from clients their needs, preferences and requirements. Worldwide, the IBM Systems and Technology Group has only twelve Executive Briefing Centers, and the Tucson EBC is one of them.
This is not to say that IBM does not have centers in other locations. Our newest client center in Singapore is a shining example. Of course, if they want experts to speak to clients there, they need to be flown in. Doug Dreyer mentioned that IBM plans to launch six such centers in Africa as well.
Next was the ribbon cutting. From left to right, Lee Olguin (our Gunny Sargeant), Tucson Councilwoman Shirley Scott, UofA's Bruce Wright, IBM VP of Program Management Calline Sanchez, My second-line manager Karl Duvalsaint, IBM VP Allistair Simon, my first-line manager Doug Davies, Tucson Chamber of Commerce President Dr. Michael Varney, and my third-line manager Doug Dreyer. We had a member of the local high school band do the drum roll.
Once the ribbon was cut, the IBM Executves and local VIPs were brought in to see the new facility, which has two large rooms, one common dining area, an 800-square foot green data center to showcase our products, our own set of restrooms, a galley to stage up the food and beverage service, and two smaller rooms for private conversations or conference calls. A local high school band provided live music throughout the day.
Comment (1) Visits (15549)
We had a great event today! This was a first-of-a-kind product launch, using Second Life as the medium. We invited IBM Business Partners, industry analysts and reporters from the Press to have their "avatars" in-world to watch us launch new tape systems, archive and retention systems, and disk systems announced this month.
Andy Monshaw, IBM System Storage General Manager, welcomed everyone to the event, and introduced our three speakers.He mentioned that this was a great innovative way to meet, collaborate and forge relationships without the carbon pollution associated with travel required by a more traditional face-to-face meeting. We had attendees from the USA, UK, Germany, Sweden, Italy, Colombia, and Brazil.
All the attendees were given a "goody bag" that contained IBM BP-logo clothing, animations and gestures to be used during the meeting.
Eric Buckley, one of our marketing managers for tape systems, introduced our complete line of LTO 4 tape systems, as wellas the TS7520 Virtualization Engine, a virtual tape library for Windows, UNIX and Linux servers. Eric had a virtual 3-Dversion of an LTO cartridge that is photo-realistic and dimensionally correct.
Funda Eceral, our solutions manager for archive and retention offerings, presented the new version of the IBM System Storage DR550, the DR550 file system gateway, and the IBM System Storage Multilevel Grid Archive Manager. At first we thought we would "pass the microphone" from speaker to speaker, but it turned out to be easier just to give all three speakers their own microphone.
Last, but not least, was David Tareen, marketing manager for disk systems, covering the entry-level DS3000 Express disk system bundles designed for our SMB client. David used a black-and-brown pointer stick to point out specific things on the charts.
After the presentations, Kristie Bell, VP of Marketing for IBM System Storage, hosted a Question & Answer (Q&A) panel.Avatars rose their left hand to indicate they had a question.
We thought it would be a good idea to have a few minutes at the end to socialize over a cup of coffee. This involved making a "coffee machine" that dispensed coffee, and the appropriate animations and gestures so that everyone could sip the coffee, and hold the coffee at waist level when they were talking.
The event was held upstairs in one of the conference rooms of the IBM Briefing Center, located on "IBM 8" island.Many people went to the ground floor to look at the many IBM System Storage products on display. Unlike a picture on a web-page, Second Life gives you a 3-D view that you can walk around each product, and get a feel for the size and shape of the hardware.
If you missed the event, you can still visit the IBM Briefing Center. Here is the SLUR We had four photographers and camera-persons on hand to capture still shots, video, audio, and chat text, and are working now to combine them for marketing collateral. I want to thank the builders, script programmers, animators, clothing designers, speakers, editors, and channel enablement team for making this event such a great success! technorati tags: IBM, tape, LTO4, cartridge, systems, TS7520, VTL, DR550, GAM, GMAS, DS3000, Express, SMB, Andy Monshaw, Eric Buckley, Funda Eceral, David Tareen, Kristie Bell, coffee, socialization, display, floor, briefing center, SecondLife
We had four photographers and camera-persons on hand to capture still shots, video, audio, and chat text, and are working now to combine them for marketing collateral. I want to thank the builders, script programmers, animators, clothing designers, speakers, editors, and channel enablement team for making this event such a great success!
technorati tags: IBM, tape, LTO4, cartridge, systems, TS7520, VTL, DR550, GAM, GMAS, DS3000, Express, SMB, Andy Monshaw, Eric Buckley, Funda Eceral, David Tareen, Kristie Bell, coffee, socialization, display, floor, briefing center, SecondLife[Read More]
It seems everyone is talking about stacks, appliances and clouds.
On StorageBod, fellow blogger Martin Glassborow has a post titled [Pancakes!] He feels that everyone from Hitachi to Oracle is turning into the IT equivalent of the International House of Pancakes [IHOP] offering integrated stacks of software, servers and storage.
Cisco introduced its "Unified Computing System" about a year ago, [reinventing the datacenter with an all-Ethernet approach]. Cisco does not offer its own hypervisor software nor storage, so there are two choices. First, Cisco has entered a joint venture, called Acadia, with VMware and EMC, to form the Virtual Computing Environment (VCE) coalition. The resulting stack was named Vblock, which one blogger had hyphenated as Vb-lock to raise awareness to the proprietary vendor lock-in nature of this stack. Second, Cisco, VMware and NetApp had a similar set of [Barney press releases] to announce a viable storage alternative to those not married to EMC.
On StorageMojo, fellow blogger Robin Harris presents [A deep dive into Cisco’s UCS]. Here is an excerpt:
"Only when it makes sense. Oracle/Sun has the better argument: when you know exactly what you want from your database, we’ll sell you an integrated appliance that will do exactly that. And it’s fine if you roll your own. But those are industry-wide issues. There are UCS/VCE specific issue as well:Appliances and Linux]. Here is an excerpt:
If your company was a restaurant, how many employees would you have on hand to produce your own electricity from gas generators, pump your own water from a well, and assemble your own toasters and blenders from wires and motors? I think this is why companies are re-thinking the way they do their own IT.
Rather than business-as-usual, perhaps a mix of pre-configured appliances, consisting of software, server and storage stacked to meet a specific workload, connected to public cloud utility companies, might be the better approach. By 2013, some analysts feel that as many as 20 percent of companies might not even have a traditional IT datacenter anymore.
Fellow blogger David Salgado (Microsoft) rips into the IT industry for [marketing these "stacks" of components as "private clouds"]. Fellow blogger Mary-Jo Foley (Microsoft) asks ['Private cloud' = just another buzzword for on-premise datacenter?"] adds more attention to the confusion over the terms private and public cloud. Here's an excerpt that shows Microsoft's thinking in this area:
Finally, I saw this from fellow blogger, Barry Burke(EMC), aka the Storage Anarchist, titled [a walk through the clouds] which is really a two-part post.
The first part describes a possible future for EMC customers written by EMC employee David Meiri, envisioning a wonderful world with "No more Metas, Hypers, BIN Files...."
The vision is a pleasant one, and not far from reality. While EMC prefers to use the term "private cloud" to refer to both on-premises and off-
A good analogy for "private cloud" might be a corporate "intranet" that is accessible only within the company's firewall. This allowed internal websites where information to be disseminated to employees could be posted, using standard HTML and standard web browsers that are already deployed on most PCs and workstations. Web pages running on an intranet can easily be moved to an external-facing website without too much rework or trouble.
The second part has Barry claiming that EMC has made progress towards a "Virtual Storage Server" that might be announced at next month's EMC World conference.
When people hear "Storage Virtualization" most immediately think of the two market leaders, IBM SAN Volume Controller and Hitachi Data Systems (HDS) Universal Storage Platform (USP) products. Those with a tape bent might throw in IBM's TS7000 virtual tape libraries or Oracle/Sun's Virtual Storage Manager (VSM). And those focused on software-only solutions might recall Symantec's Veritas Volume Manager (VxVM), DataCore's SANsymphony, or FalconStor's IPStor products.
But what about EMC's failed attempt at storage virtualization, the Invista? After five years of failing to deliver value, EMC has so far only publicised ONE customer reference account, and I estimate that perhaps only a few dozen actual customers are still running on this platform. Compare that to IBM selling tens of thousands of SAN Volume Controllers, and HDS selling thousands of their various USP-V and USP-VM products, and you quickly realize that EMC has a lot of catching up to do. EMC's first delivered Invista about 18 months after IBM SAN Volume Controller, similar to their introduction of Atmos being 18 months after our Scale-Out File Services (SoFS) and their latest CLARiiON-based V-Max coming out 18 months after IBM's XIV storage system.
So what will EMC's Invista follow-on "Virtual Storage Server" product look like? No idea. It might be another five years before you actually hear about a customer using it. But why wait for EMC to get their act together?
IBM offers solutions TODAY that can make life as easy as envisioned here. IBM offers integrated systems sold as ready-to-use appliances, customized "stacks" that can be built to handle particular workloads, residing on-premises or hosted at an IBM facility, and public cloud "as-a-service" offerings on the IBM Cloud.
technorati tags: StorageBod, Martin Glassborow, IHOP, Hitachi, Oracle, Cisco, UCS, Ethernet, VMware, VCE, NetApp, Barney, StorageMojo, Robin Harris, IBM, Bob Sutor, Linux, Appliances, Stacks, Private Cloud, Public Cloud, Cloud Computing, IaaS, PaaS, SaaS, Barry Burke, EMC, Invista
This year marks the 10 year anniversary of IBM's introduction of LTO tape technology. IBM is a member of the Linear Tape Open consortium which consists of IBM, HP and Quantum, referred to as "Technology Provider Companies" or TPCs. In an earlier job role, I was the "portfolio manager" for both LTO and Enterprise tape product lines.
In honor of this event, I decided to interview Bruce Master, IBM Senior Program Manager for Data Protection Systems, about this 10 year anniversary.
10 years of LTO technology is a great milestone. How is this especially significant to IBM and its clients?
According to IDC data, IBM has held the #1 leader position in market share for total world wide branded tape revenue for over 7 years and that IBM is still #1 in branded midrange tape revenue which includes the LTO tape technologies. IBM was the first drive manufacturer to deliver LTO-1 drives, back in September 2000, the first to deliver tape drive encryption to the marketplace on LTO-4 drives, and is shipping LTO generation 5 drives and libraries. IBM is the author of the new Linear Tape File System (LTFS) specification that has been adopted by the TPCs. This file system revolutionizes how tape can be used as if it were a giant 1.5 terabyte removable USB memory stick with the capability to be accessed with directory tree structures and drag and drop functionality. With LTO's built-in real-time compression, a single tape cartridge can hold up to 3TB of data.
The Linear Tape File System has been getting a lot of attention. Where can we learn more about it?
Researchers at IBM's Almaden Research Center invented the [Linear Tape File System], released it as Open Source under the name [IBM Long Term File System], and contributed the specification to the LTO consortium. On the [Ultrium.com] website, you can read articles written about the file system, the specification [60-page PDF] document and a [video demo] of the file system in action. There is also an article out on [Wikipedia].
Why is tape still a critical part of a storage infrastructure?
Tape is low cost and provides critical off-line portable storage to help protect data from attacks that can occur with on-line data. For instance, on-line data is at risk of attack from a virus, hacker, system error, disgruntled employee, and more. Since tape is off-line, not accessible by the system, it protects against these forms of corruption. LTO technology also provides write-once read-many (WORM) tape media to help address compliance issues that specify non-erasable, non-rewriteable (NENR) storage, hardware encryption to secure data, as well as a low cost long term archive media. When data cools off, or becomes infrequently accessed, why keep it on spinning disk? Move it to tape where it is much greener and lower cost. A tape in a slot on a shelf consumes minimal energy.
So tape is not dead?
Ha! Far from it. Seems like disk-only "specialty shop" storage vendors that don’t have tape in their sales portfolio are the ones that propagate that myth. In reality, storage managers are tasked with meeting complex objectives for performance, compliance, security, data protection, archive and total cost of ownership. Optimally, a blend of disk and tape in a tiered infrastructure can best address these objectives. You can’t build a house with just a hammer. IBM has a rich tool kit of storage offerings including disk, tape, software, services and deduplication technologies to help clients address their needs.
Do you have an example of a client who was saved by tape?
Yes indeed. Estes Express, a large trucking firm, was hit by a hurricane that flooded their data center and destroyed all systems. Fortunately the company survived because the night before they had backed up all data on to IBM tape and moved the cartridges offsite! The company survived and has since implemented a best practices data protection strategy with a combination of disk
So tape saved the day. What is the outlook for tape innovation in the future?
The future is bright for tape. Earlier this year, IBM and Fujifilm were able to [demonstrate a tape density achievement] that could enable a native 35TB tape cartridge capacity! This shows a long roadmap ahead for tape and a continued good night’s sleep for storage managers knowing that their precious data will be safe.
Of course, LTO tape is just one of the many reasons IBM is a successful and profitable leader in the IT storage industry. Doug Balog talked about his experiences in London for the [October 7th launch] of IBM DS8800, Storwize V7000 and SAN Volume Controller 6.1. Sanjay Tripathi showed recent successes with IBM's ProtecTIER Data Deduplication Solution and Information Archive products.
I would like to thank Bruce Master for his time in completing this interview. To learn more about IBM tape and storage offerings, visit [ibm.com/storage].
This week was the IBM Pulse 2011 converence in Las Vegas, Nevada, with over 7,000 attendees. I wasn't there, and my on-the-scene correspondent was too busy running the hands-on lab to get out and attend sessions. Fortunately, I was able to watch some of the [IBM Software live stream], and here are my thoughts and observations.
Fellow inventor [Dean Kamen] was the keynote speaker. His inventions help people, making the world a better place. Here are three examples I found interesting during his talk:
If you attended IBM Pulse this week, please comment on your thoughts and observations!
Webcast: How to Diagnose and Cure What Ails Your Storage Infrastructure
Wednesday, March 23, 2011 at 11:00 AM PDT / 11:00 AM Arizona MST / 2:00 PM EDT
Storage is the most poorly utilized infrastructure element -- and the most costly part of hardware budgets -- in most IT shops today. And it’s getting worse. Storage management typically involves nightmarish mash-up of tools for capacity management, performance management and data protection management unique to each array deployed in heterogeneous fabrics. Server and desktop virtualization seem to have made management issues worse, and coming on the heels of changing workloads and data proliferation is the requirement to add data management to the set of responsibilities shouldered by fewer and fewer storage professionals. Forecast for Storage in 2012: more pain as long delayed storage infrastructure refresh becomes mandatory.
In this webcast, fellow blogger Jon Toigo, CEO of Toigo Partners International, of [DrunkenData] fame, and I will take turns assessing the challenges and suggesting real-world solutions to the many issues that confound storage efficiency in contemporary IT. Integrating real world case studies and technology insights, our storage experts will deliver a must see webcast that sets down a strategy for fixing storage...before it fixes you.
Don't miss this event, unless you like the stress of knowing that your next disaster may be a data disaster.
Register for this webcast to come hear me and Jon Toigo talk!
Continuing my coverage of last week's Data Center Conference 2009, held Dec 1-4 in Las Vegas, I find some of the best sessions are those "user experiences" by the CIO or IT directors that successfully completed a project and showed the benefits and pitfalls. Matt Merchant, CTO of General Electric (GE), gave an awesome presentation on tapping Cloud Storage to reduce their backup and archive costs. They were concerned over their lack of e-Discovery tools, the high fixed cost and large administrator personnel load of their Veritas NetBackup software environment, the possibility of corrupted tape media, new compliance and regulatory issues, and the risk of moving unencrypted cartridges to remote vaulting facilities like Iron Mountain. I found it interesting their backup/archive approach is that backups are re-classified as archive after they are 35 days old.
General Electric had a long list of requirements:
The end result? They now have Cloud-based backups and archive for their GE Corp, NBC Universal and GE Asset Management divisions running at only 32 cents per GB/month, representing a 40-60 percent savings over their previous methods. This includes backups of their external Web sites, archives of their digital and production assets, RMAN backups including development/staging databases. They plan to add out-of-region compliance archive in 2010. They also plan to monetize their intellectual property by offering "CloudStorage Manager" as a software offering for others.
Comments (5) Visits (15457)
Last July, IBM and EMC traded blog postings over SPC-1 benchmark results. Fellow EMC bloggerChuck Hollis wrote his post [Does Anyone Take The SPC Seriously?]. Here is an excerpt:
I think most storage users have figured this out. We've never done an SPC test, and probably will never do one. Anyone is free, however, to download the SPC code, lash it up to their CLARiiON, and have at it.
I responded with [Getting Under EMC Skin], and then followed up with a series explaining IBM SVC and SPC benchmarks here:
So what is the good news?Yesterday, our friends at NetApp took up Chuck's challenge and posted results on their FAS3040 as well as their EMC CLARiiON devices. IBM sells the FAS3040 under the name IBM System Storage N5300 disk system. Knowing that NetApp maintains excellent performance when it is doing point-in-time copies, NetApp ran both with and without on both boxes. I include DS4700 and DS4800 as well for comparison purposes, but only have them without FlashCopy running.
One would expect some performance degradation with a box running point-in-time copies at the same time it is reading and writing data, but NetApp/IBM N5300 does not degrade by much, but EMC's drops a significant amount.
So what is the bad news? Last October, I welcomed HDS USP-V to the [Super High-End Club], but now we need to invite Texas Memory Systems as well.In 2006, I posted [Hybrid, Solid State and the future of RAID], and poked fun at Texas Memory Systems using the slogan "World's Fastest Storage", which at the time that honor belonged to IBM SAN Volume Controller instead.The VP of Texas Memory Systems, Woody Hutsell, explained the only reason their solid-state disk system, RAMSAN-320, didn't have faster results is that they didn't have the fastest IBM server to run against it. It may not surprise you that nearly everyone's SPC benchmarks use IBM servers because IBM has the fastest servers as well. I didn't have a million-dollar System p UNIX server to send Woody for this, but it looks like they have finally gotten one, and a new RAMSAN-400 device, as they have posted their latest results.
EMC doesn't publish numbers for their Symmetrix box, despite their announcement of faster SSD drives. They claim that SSD drives make their overall disk system performance faster, but without SPC benchmarks, we will never know. If you have a Symmetrix, this YouTube video may help you decide where it belongs:
technorati tags: IBM, EMC, Chuck Hollis, SPC, SPC-1, NetApp, FAS3040, N5300, CLARiiON, CX3-40, SnapShot, SnapDrive, FlashCopy, DS4800, DS4700, Texas Memory Systems, RAMSAN-320, RAMSAN-400, SSD, Hybrid, RAID, HDS, USP-V, Symmetrix,[Read More]
This week I am in Orlando, Florida for the IBM Edge conference. This is the last day, so it ends early for people who want to get home to their
That's it folks. Next week, I am spending time with my research buddies at the Almaden Research Center near San Jose, California, and then it is off to Moscow, Russia to kick off a series of IBM events called "Edge Comes to You" (ECTY).
The ECTY conferences will be a smaller subset of the Edge conference here in Orlando, but offered in other countries for those who were unable to travel to the United States.