Continuing my coverage of the of the [IBM Edge 2013] conference, I have more photos of people I ran into at the Solutions Center.
Here is Dana Grove, one of our event coordinators from George P. Johnson, or [GPJ], for short. GPJ is the company IBM hires to help us run conferences like this. I met Dana back in 2011 at the Gartner Data Center conference, you might remember her [wearting the white lab coat].
As a former owner of [Tucson Fun and Adventures], I am well aware of the challenges of running events, so I appreciate all the work they do.
This post was originally written as a guest post for VMware for VMworld 2015 conference. Read the full blog post [IBM Storage and the Beauty and Benefits of VVol]. The following is an exerpt:
Back in 2012, I had mentioned that VMware was cooking up an exciting new feature called VVol, short for VMware vSphere Virtual Volume.
Officially, the VVol concept was still just a "technology preview" in 2012, to be fleshed out over the next few years through extensive collaboration between VMware and all the major players: IBM, HP, Dell, NetApp and EMC.
In 2013 and 2014, IBM attended VMworld with live demonstrations of VVol support. VMware vSphere v6 was not yet available, but when it was, we assured them, IBM would be one of the first vendors with support!
When vSphere v6 was finally made available earlier this year, [only four vendors support VVols on Day 1 of vSphere 6 GA]! Keeping true to its promises, IBM was indeed one of them.
To understand why VVol is such a game-changer, you have to understand a major problem with VMware version 4 and version 5, namely their Virtual Machine File System, or [VMFS].
Here is a picture to help illustrate:
On the left, we see that VMFS datastore is a set of LUNs from the storage admin perspective, and a set of VMDK and related files from the vCenter admin perspective.
If there was a storage-related problem, such as bandwidth performance or latency, how would the two admins communicate to perform troubleshooting? For many disk systems, it is not obvious which VMDK file sits on which LUN.
There are also a variety of hardware capabilities that work at the LUN level, such as snapshots, clones or remote distance mirroring, and this would apply to all the VMDK files in the data store across the set of LUNs, which may not be what you want.
There are two ways to address this in vSphere v4 and v5:
On the right side of the picture, using VMware v6, vCenter admins can now allocate VVols, which are mapped to specific "VVol Storage Containers" on specific storage systems. The storage admin knows exactly which VVol is in which container, so they can now communicate and collaborate on troubleshooting!
The vSphere ESXi host communicates to storage arrays via a new "virtual LUN id" called a "Protocol Endpoint". This is to allow FCP, iSCSI and FCoE traffic to flow correctly through SAN or LAN switches. For NFS, the Protocol Endpoint represents a "virtual mount point", so that traffic can be routed through LAN switches correctly.
Storage Policies can help determine which attributes or characteristics you want for your VVol. For example, you may want your VVol to be on a storage container that supports snapshots at the hardware level. The vCenter server can be aware of which storage arrays, and which storage containers in those arrays, through the VMware API for Storage Awareness, or VASA.
Different storage manufactures can implement their VASA provider in different ways. IBM has opted to have a single VASA provider for all of its supported devices, so as to provide consistent client experience. When you purchase any VVol-supported storage system from IBM, you are entitled to download the IBM VASA provider at no additional charge!
Initially, the IBM VASA provider will focus on IBM XIV Storage System, an ideal platform for your VVol needs. The XIV is a grid-based storage system, utilizing unique algorithms that give optimal data placement for every LUN or VVol created, and virtually guarantees there will be no hot spots. The XIV provides an impressive selection of Enterprise-class features, including snapshot, mirroring, thin provisioning, real-time compression, data-at-rest encryption, performance monitoring, multi-tenancy and data migration capabilities.
With the XIV 11.6 firmware level, you can define up to 12,000 VVols across one or more storage containers in a single XIV system. For more details, see IBM Redbook [Enabling VMware Virtual Volumes with IBM XIV Storage System].
Let me give some real world examples from Paul Braren, an IBM XIV and FlashSystem Storage Technical Advisor from Connecticut, who has been working directly with clients over the past five years:
In addition to XIV, all of IBM's Spectrum Virtualize products also support VVolLs, including SAN Volume Controller, Storwize including the Storwize in VersaStack, and FLashSystem V9000.
I am not in San Francisco this week for VMworld, but lots of my IBM colleagues are, so please, stop by the IBM booth and tell them I sent you!
Last Thursday, Dec 15, I had the pleasure to present to 162 clients and IBM Business Partners, followed by the premiere showing of [Rogue One, a Star Wars movie]!
(FCC Disclosure: I work for IBM. This blog post can be considered a "paid celebrity endorsement" for IBM products and services. I have no financial interest in Lucasfilm Ltd, or its parent company Disney, LEGO company, or any competitor mentioned in this post.. I was not compensated to review this film or mention it on my blog. All graphics from the film used in this blog and related presentation were publicly available under the U.S. "fair use" doctrine. There are no spoilers in this blog, so keep reading!)
This event was a collaboration between:
As a public speaker for IBM, I get to travel all over the world, and throughout the United States. This trip wraps up my travel for 2016, with 34 weeks on the road!
Normally, when I am asked to present, I am given a list of products or topics to cover. This time, I was just given the title "Has Your Data Gone Rogue? -- Using IBM Flash and solutions to obtain enhanced business insights" and the suggestion to keep within the theme of Star Wars.
I had 45 minutes to cover whatever I thought would be something of interest to the clients in the audience, which spanned a variety industries from Healthcare and Financial services, to Retail and Manufacturing.
I arrived to the theater early to setup and mingle with the clients in the lobby. The sponsors that organized this event had gifts to raffle off, including two drones, and three Star Wars themed LEGO sets.
I was told to be done by 7:30pm. It turns out that the movie is streamed electronically, rather than having the actual media distributed physically to the theaters, as a way to prevent piracy.
My PowerPoint charts were in 16:9 format to fill the screen. This was perhaps the biggest screen I had ever presented on! I look so tiny in comparison!
Deck is available on the [IBM Expert Network on Slideshare]
IBM has been a leader in all-flash arrays for the past three years in a row, and as an IBM Business Partner, Corus360 has been one of our top sellers in the Southeastern United States. IBM offers a wide array of choices, from DS8000 to FlashSystem to the new [IBM DeepFlash Elastic Storage Server (ESS)].
Rebels are inquisitive. IBM is considered number one in Analytics. For every type of question, IBM has analytics to help answer. Here are some examples:
I focused on the use of Hadoop and Spark with the [IBM Spectrum Scale] software pre-installed on the DeepFlash ESS device. The DeepFlash ESS combines powerful POWER8 servers with the DeepFlash 150, a 3U high JBOF that holds up to 64 solid-state boards 8TB each, optimized for analytics of unstructured data content.
Spectrum Scale is supported on any open source distribution of Hadoop and Spark, and is an optional add-on to [IBM BigInsights]. [IBM HDFS Transparency Connector] has 100 percent compatibility, allowing Hadoop and Spark analytics programs run directly without modification.
To provide valuable insight to the storage environment itself, IBM offers IBM Spectrum Control. The newest edition is [IBM Spectrum Control Storage Insights], a Soft
The Galactic Empire has a different set of problems. They are behind schedule, having worked on the Death Star for the past 20 years, and upper management is growing impatient. A major test is imminent to prove its progress.
To speed development and test efforts, IBM offers a variety of FlashSystem products:
As we learned in earlier episodes I to III of the Star Wars saga, a big problem was too many clones. IBM Spectrum Storage family has introduced the newest member: IBM Spectrum Copy Data Management. This software creates and catalogs data base clones to help with development and test efforts, reducing the number of rogue copies.
Lastly, the Empire must keep its secrets safe and protected. I covered the basics of data-at-rest encryption, the use of symmetric and asymmetric keys, [IBM Security Key Lifecycle Manager (SKLM), and how these are deployed on IBM flash, disk and tape products.
Then, we watched the movie. I found it quite entertaining!
technorati tags: IBM, #360RogueOne, Star Wars, Rogue One, Arrow, Corus360, Regal Medlock, SimpleMind, View Your Mind, mindmap, LEGO, DeepFlash, Elastic Storage Server, IBM Analytics, Spectrum Scale, IBM+BigInsights, HDFS Transparency, Spectrum Control, Storage Insights, Rebel Alliance, Galactic Empire, Death Star, FlashSystem, FlashSystem 900, FlashSystem V9000, FlashSystem A9000, FlashSystem A9000R, Spectrum Copy Data Management, Data-at-Rest Encryption, Security Key Lifecycle Management
If you're not planning to attend next week's [IBM Storage Symposium in Montpellier] because the "South of France" is too far away, next month IBM will have the [Information on Demand 2008 conference] at the Mandalay Bay Hotelin Las Vegas, Nevada. Featured speakers include [Tom Davenport], [Dr. Irving Wladawsky-Berger], storage management guru [John R Foley], and comedian [Martin Short].
This conference is being hosted by IBM's Software Group, including [IBM Service Management] solutions from our Tivoli brand for managing your server and storage environment.
technorati tags: IBM, storage, symposium, Montpellier, Information on Demand, 2008, conference, Mandalay Bay, Las Vegas, Tom Davenport, Wladawsky-Berger, John Foley, Martin Short, Software Group, IT, service management, Tivoli, registration[Read More]
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Can you believe it has been a year already since IBM announced VersaStack?
In my May 2012 blog post, [EMC Strikes Back], I poked fun at the fact that Cisco had two
Cisco originally partnered with EMC to create a converged system called Vblock which combined Cisco UCS servers and switches with EMC storage. The partnership between VMware, Cisco and EMC was dubbed Virtual Computing Environment (VCE).
However, Cisco then partnered with NetApp to create Flexpod, a converged system that combined Cisco UCS servers and switches with NetApp storage. Many of my clients felt that Flexpod was an improvement over Vblock.
A lot has happened since then. In 2014, [drastically reduced its investment in VCE]. Last year, Dell then spent $67 Billion dollars to effectively take EMC out of the storage business. While this was a huge birthday present for IBM, not everyone is happy to see EMC fade away. Whitney Garcia has a great article titled [Crying at the Dell-EMC wedding: Why VCE customers should consider alternatives].
Before VersaStack, IBM had its own converged system, PureSystems, which combined IBM POWER and x86 servers with IBM storage. The x86 server portion of this business was sold off to Lenovo, but IBM continues to sell POWER-only and blended x86-and-POWER PureFlex systems, as well as PureApplication and PureData systems.
The [VersaStack] collaboration between IBM and Cisco offers an alternative to Vblock and Flexpod converged systems. Cisco is a leader in x86 blades and networking switches, and IBM is #1 in Flash and Software Defined Storage, including Storage Virtualization. VersaStack gives you the best of both worlds!
The VersaStack has Cisco Validated Designs for use with IBM's Spectrum Virtualize products:
Continuing my week's theme on travel, conferences, and Japan, I provide three more"survival words" in Japanese language. These might seem like an odd trio, but they comein very handy.
This is page 34 of Sequoia Capital's[56-slide presentation] about the current financial meltdown. In the past, IT spending tracked closely to the rest of the economy, but the latest downturn has not yet reflected in IT spend.
The rest of the deck is worth going through, with interesting stats presented in a clear manner.Read More]
This Doonesbury cartoonabout Second Life reminded me about our September 20 event.
Registration for the "Meet the Storage Experts" event in Second Life will close this week fornext week's September 20 event. All IBMers, clients and IBM Business Partners are welcome to attend. We will focus this time on DS3000 and N series disk systems, tape systems,and IBM storage networking gear.
If you miss this one, we plan to have another one in November!Read More]
Tony Asaro has a nice piece about Confirmation Bias
There's nothing worse that feeling you made a bad decision.My favorite is buying something, and then finding it at a lower price somewhere else. Or worse,being in a country where you haggle over prices, and finding out that I might havebeen able to haggle further down than what I had paid.
Of course, the solution to making better, more informed decisions, is getting more information.That's what I love about being in the storage business.[Read More]
I'm continuing my coverage of IBM Systems Journal's [fifteen articles about IBM Service Management].As storage hardware cost per GB declines 25 percent per year, the cost of labor has grown to nearly 70percent of the total IT budget. This brings new focus on how we do things, rather than what things siton the raised floor. Yesterday, my post summarized[the first five articles].Here is what I got out of the next five articles:
You can read all the articles in their entirety online [IBM Systems Journal, Volume 46, No. 3].Read More]
This week and next I am touring Asia, meeting with IBM Business Partners and sales repsabout our July 10 announcements.
Clark Hodge might want to figure out where I am, given the nuclearreactor shutdowns from an earthquake in Japan. His theory is that you can follow my whereabouts just by following the news of major power outages throughout the world.
So I thought this would be a good week to cover the topic of Business Continuity, which includes disaster recovery planning. When making Business Continuity plans, I find it best to work backwards. Think of the scenarios that wouldrequire such recovery actions to take place, then figure out what you need to have at hand to perform the recovery, and then work out the tasks and processes to make sure those things are created and available when and where needed.
I will use my IBM Thinkpad T60 as an example of how this works. Last week, I was among several speakers making presentations to an audience in Denver, and this involved carrying my laptop from the back of the room, up to the front of the room, several times. When I got my new T60 laptop a year ago, it specifically stated NOT to carry the laptop while the disk drive was spinning, to avoid vibrations and gyroscopic effects. It suggested always putting the laptop in standby, hibernate or shutdown mode, prior to transportation, but I haven't gotten yet in the habit of doing this. After enough trips back and forth, I had somehow corrupted my C: drive. It wasn't a complete corruption, I could still use Microsoft PowerPoint to show my slides, but other things failed, sometimes the fatal BSOD and other times less drastically. Perhaps the biggest annoyance was that I lost a few critical DLL files needed for my VPN software to connect to IBM networks, so I was unable to download or access e-mail or files inside IBM's firewall.
Fortunately, I had planned for this scenario, and was able to recover my laptop myself, which is important when you are on the road and your help desk is thousands of miles away. (In theory, I am now thousands of miles closer to our help desk folks in India and China, but perhaps further away from those in Brazil.) Not being able to respond to e-mail for two days was one thing, but no access for two weeks would have been a disaster! The good news: My system was up and running before leaving for the trip I am on now to Asia.
Following my three-step process, here's how this looks:
technorati tags: IBM, July, announcements, earthquake, Japan, nuclear reactor, power, outage, business, continuity, disaster, recovery, plan, plans, planning, IBM, Thinkpad, T60, laptop, Windows, Denver, BSOD, VPN, India, China, Brazil, help desk, Asia, Tivoli, Storage, Manager, TSM, BMR, external, USB, bootable, CD, DVD, separating, programs, data, Clark Hodge[Read More]
On StorageZilla, fellow blogger Mark Twomey introduces the latest entrant from EMC to the blogosphere,in his post [Polly Pearson's blog].
Although we share the same name, with the same exact spelling, I would like be the first to point out we are not related, at least as far as I know. Basing solely from her post[Welcome to my Blog - Part 1], sheis a year younger than I am, a lot better looking, majored in communications, and is not afraid to quit acrappy job for a much better job elsewhere. I on the other hand, majored in engineering, but agree wholeheartedly not to stick in a crappy situation. There is such a skills shortage out there in the IT industry,with a cap on U.S. [H-1B visas] at a paltry [65,000 this year]. If you don't like your IT job, you should be able toquit and find another one in the IT industry you are more passionate about.
On a similar theme, over at DrunkenData, Jon Toigo's latest post asks if you are[Feeling Insecure About Your Job?]ScoreLogix’s Job Security Index has fallen in the United States, with a sharp drop specifically for IT jobs. Jon points out that while it might be easy to point out that a number went up or down, it is far more difficultto explain why it did so. He gives a good piece of career advice:
Want to keep your job? Play by the rules of the front office: demonstrate the value of what you do for the company from the standpoint of cost-savings, risk reduction and process improvement. Make yourself indispensable. If they don’t appreciate you then, you need to move on. You will always be hiding in your cubical and sweating a pink slip ...
So shine bright. Be remarkable. It is not always easy to communicate your value in a technical position to clue So, Polly Pearson from EMC, although we have never met in person, I too welcome you to the blogosphere!
So, Polly Pearson from EMC, although we have never met in person, I too welcome you to the blogosphere!Read More]
In collaboration with [The Feminist Press] and the[National Science Foundation], IBM launched today a new Web site called ["Under the Microscope"]to encourage young women to pursue education and careers in science, technology, engineering and math (STEM).
The site is filled with information. One item I found particularly interesting was Science Debate 2008's[14 Questions about Science] where the top two U.S. presidential candidates answer questions about science. Barack Obama's answers inDemocratic blue, and John McCain's answers in Republican red.
This is just one of the ways IBM is trying to reach out and help our next generation.Read More]
Steve Rubel has an interesting blog on Wikipedia: Wikipedia Is More Popular Than...
When I was a kid, we didn't have online access to anything. Either yourparents were rich and generous and bought you the latest set of encyclopedias, or they were poor or cheap, and you hoofed it to thenearest library.
Now, I rely heavily on Wikipedia, and other wikis, to find information I need.The key here is the ability to find stuff. With the old 27-volume set ofencyclopedias, you had to know what word something would be filed under, andhow to spell it, so that you could find it. Today's search facilities are much moreforgiving. If you guess wrong, you are only a few clicks away from what youwere really looking for, in a Kevin Bacon six- Wikipedia is now looked at more often than CNN.com or the New York Times website.Why? It is amazingly good at summarizing a situation in succinct terms, even fornews "as it happens". The recent episode at Heathrow airport a few weeks agoserves as a good example. I was in Washington DC that week, on my way to Miami and Sao Paulo,Brazil, so it is good to have the news I needed, when I needed it.[Read More]
Wikipedia is now looked at more often than CNN.com or the New York Times website.Why? It is amazingly good at summarizing a situation in succinct terms, even fornews "as it happens". The recent episode at Heathrow airport a few weeks agoserves as a good example. I was in Washington DC that week, on my way to Miami and Sao Paulo,Brazil, so it is good to have the news I needed, when I needed it.[Read More]
Well, it is Halloween back in the USA. I am in Seoul Korea this week, so it is already Thursday, November 1st here, but thought I would comment on Colin Barker's piece in ZDnet titled[SNW offers the frights].The article starts out with an oversimplification:
The storage industry is enjoying a boom currently thanks to the requirement for IT managers to keep everything. With the possibility of being sued any time by any company for no good reason at all, everyone is keeping everything, or at least all their data. Result? Loads and loads more kit being bought to the benefit of EMC, IBM, HP and every other supplier with any kind of storage product.
While its true that IBM System Storage grew yet again in 3Q07, exceeding our own internal business model, I would not call this an overall "boom" for the storage industry. While companies are growing in "TB capacity" by 30-50%, this translates only to single digit growth in terms of "Dollar revenues". This is because we continue to make storage with declining dollar-per-GB.
One should not confuse what people do with what people are required to do. I am not a lawyer, but most regulations pertaining to storage of information state that certain records need to be kept for a set amount of time, either a fixed period of years, or based on some event. For example, broker/dealers need to keep emails of their clients for six years after the client closes their brokerage account. After those six years, the records can be destroyed.
Unfortunately, many IT managers look at the laws and come up with the simplest solution: keep everything forever. While this might meet the regulators audit requirements, it does expose their employer to subpoenas for data that should have been deleted, and may not be very cost-effective.
The alternative for many IT managers involves having to leave their comfort zone, and talk to their legal counsel, the lines of business, and try to classify their data, determine a set of policies, and inact some forms of enforcement. This is perhaps the "scary" part of the storage of information, it has grown outside the walls of IT, forcing IT managers to interact with the rest of the business to get their jobs done.
Compliance is the only game in town and that is most certainly where the money is.
Anytime an analyst tells you that something is the "only game in town", they are usually wrong. In this case, IBM has had great success in other areas that are not compliance-related. For example, digital video surveillance (DVS) is being used not only to help reduce shoplifting, but also to help identify patterns in customers perusing through aisles and window-shopping. Identifying what people are interested in has proven effective in moving product displays around to better attract buyers and motivate them to make purchases.
Take, the keynote from Andy Monshaw, general manager of IBM storage, and thus a man who is very much in a position to know. He spent his allotted 30 minutes, or whatever, listing all the security, compliance, threats and related issues that are currently making the jobs of most IT manager a cause for concern. Now, there is an argument that suggests that it is absolutely the right thing to do to frighten IT managers into sorting out their issues. They need shaking up say some. Especially analysts.
I helped develop the content of Andy's SNW presentation, working with his speech writers and graphic artists to make a consistent and coherent message fit in the 25 minutes he was given. The challenge with SNW is that we needed to make this presentation applicable across the entire storage industry, without sounding like an infomercial for IBM offerings.
Some people have compared the storage to the "insurance industry", claiming that backups, remote disk mirroring, continuous data protection and other storage related features are costs that can be compared to insurance you pay to protect your home, business, and other assets. You hope you never have to use it, and complain how much it costs, but when bad things happen, you hope it is the best money can buy.
Unlike Y2K, which was a one-time event that had a specific date of occurrence, the threats and risks mentioned by Andy in his presentation may never happen at all, or in other cases, may happen more than once, without knowing when or where. For the sake of your shareholders, and your stakeholders, it is best to be prepared for these possibilities.
The counter argument says that IT companies just smell the money.
Is this a counter argument? Can IBM not both help customers mitigate their risks, and at the same time, turn a profit? Trust me, you do not want to do business with any storage vendor that is not interested in making a profit. The better ones have incorporated addressing client's most pressing challenges into their strategy. I gave a quick summary of IBM's strategy last August in [Day 1 Storage Symposium].
Helping our clients mitigate risks is just one of IBM's core strengths. If you want to learn more, contact your local IBM Business Partner or storage rep.Read More]
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This week, I am in Las Vegas for [Edge 2016], IBM's Premiere IT Infrastructure conference of the year. Here is my recap of breakout sessions for Monday, Sep 19, 2016:
It was a long and productive day.
technorati tags: IBM, #IBMedge, #IBMstorage, Ed Childers, IBM tape, LTFS, Aaron Ogus, Microsoft, Flash, FlashSystem, FlashSystem 900, FlashSystem V9000, FlashSystem A9000, FlashSystem A9000R, Solid State Drive, SSD, Micron, MLC, LDPC, BCH, James Harris, Real-time Compression, Eric Sperley, Hadoop, HDFS, Solutions EXPO, Angie Welchert
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This week was challenging, made worse by an email, which reminded me of this video from Tim Sanders called "Rule 1: No Bad News Over Email":
I get a lot of suggestions for what to put on my blog.I realize that tweets are limited to 140 characters, so pointing to a video URL without muchexplanation or warning can be dangerous. An email can at least add appropriate warnings,such NSFW (Not Safe For Work) or "sorry if this offends you". The only warning I got fora video posted to YouTube by "StorageNetworkDud" was this short email:
"Sorry about the language they have used in some translations, but not sure who put this. It was on twitter."
Fortunately, I have my browser set up not to automatically play YouTube videos. The titlehelped warn me of the content, which turned out to be a [fan-subbed] scene from a World War II movie with brown-shirted tyrannical leader of an evil empire talking to his top generals. He dismisses all but threewith "Hollis, Burke, and Twomey stay in here" followed by a lengthy recap of EMC's recent troublesin the marketplace. At least in the video, the fuhrer correctly follows Tim Sander's advice:"if you have to tell someone bad news, say it in person."
While I understand that many people don't like EMC, the #3 storagevendor in the world, this type of "geek humor" hits a new low. The video was posted over amonth ago, but in light of the recent [shooting in Washington DC], I felt it was just notappropriate to post it here.
Readers, I appreciate all the suggestions, but give me some better warning next time!Read More]
Continuing my coverage of the [IBM Edge2014 conference], IBM's premiere conference for System Storage and related products, I attended EdgeTalks: Innovation That Impacts Our World that offered a series of inspiring talks styled after the famous [TED] conferences.
Surjit Chana, IBM Chief Marketing Officer (CMO) and VP of Strategy for IBM Systems and Technology Group, served as emcee to introduce the speakers.
All three were excellent talks focused on innovation. Ron Finley used gardening in otherwise empty urban spaces to help grow people as well as food. John Wilbanks used innovation to help bring the smartest minds to determine models for identifying cancer from genomes. Peter Singer marveled at the innovation of the Internet, and how proper cyberhygiene is needed to keep it secure.
These talks were recorded and available on this [98-minute YouTube video]. For those on Twitter, my handle is @az990tony and the hashtag for this session was #ibmedgetalks.
technorati tags: IBM, #ibmedge, #ibmedgetalks, TED conference, Surjit Chana, Ron Finley, Ron Finley Project, South Los Angeles, Russell Brand, LA Green Grounds, container cafe, John Wilbanks, Sage Bionetworks, Moneyball, cheap data, Barack Obama, red Solo cup, social media, DREAM, data scientist, Science Translational Medicine, human genome, Ben Franklin, Peter Singer, cybersecurity, public domain, digital commons, cyberhygiene