Has EMC stooped so low that they have to resort to Hitachi math for their latest performance claims?
Readers might remember that just a few months ago, I had a blog post [Is this what HDS tells our mainframe clients?] pointing out the outlandish comparison Hitachi was using in their presentations. Their response was to cover it up, forcing me to follow up with my post [The Cover-up is worse than the original crime]. To their credit, they eventually removed the false and misleading information from their materials.
Now an avid reader of my blog has brought this to my attention. Apparently,
EMC has been showing customers a presentation
[Accelerating Storage Transformation with VMAX and VPLEX] with false and misleading comparison claims between IBM DS8000, HDS VSP and EMC VMAX 40K disk system performance.
(FTC Disclosure: This would be a good time to remind my readers that I work for IBM and own IBM stock. I do not endorse any of the EMC or HDS products mentioned in this post, and have no financial affiliation or investments directly with either EMC nor HDS. I am basing my information solely on the presentation posted on the internet and other sources publicly available, and not on any misrepresentations from EMC speakers at the various conferences where these charts might have been shown.)
The problem with misinformation is that it is not always obvious. The EMC presentation is quite pretty and professional-looking. It is the typical slick, attention-getting, low-content, over-simplified marketing puffery you have come to expect from EMC. There are two slides in particular that I have issue with.
This first graphic implies that IBM and HDS are nearly tied in performance, but that EMC VMAX 40K has nearly triple that bandwidth. Overall the slide has very little detail. That makes it difficult to determine what exactly is being claimed and whether a fair comparison is being made.
- The title claims that VMAX 40K is "#1 in High Bandwidth Apps". Only three disk systems are shown so the claim appears to be relative to only the three systems. The wording "High Bandwidth Apps" is confusing considering the cited numbers are for disk systems and no application is identified. By comparison, IBM SONAS can drive up to 105 GB/sec sequential bandwidth, nearly double what EMC claims for its VMAX 40K, so EMC is certainly not even close to #1.
- Is the workload random or sequential? That is not easy to determine. The use of "GB/s" along with the large block size of 128KB implies the I/O workload is sequential, which is great for some workloads like high performance computing, technical computing and video broadcasts. Random workloads, on the other hand, are usually measured in I/Os per second (IOPS) with a block size ranging 4KB to 64KB. (I am assuming the 128K blocks refers to 128KB block size, and not reading the same block of cache 128,000 times.)
- The slide states "Maximum Sustainable RRH Bandwidth 128K Blocks". The acronym "RRH" is not defined; but I suspect this refers to "random read hits". For random workloads, 100 percent random read hits from cache represents one corner of the infamous "four corners" test. Real-world workloads have a mix of reads and writes, and a mix of cache hits and cache misses. It is also unclear whether the hits are from standard data cache or from internal buffers in adapters (perhaps accessing the same blocks repeatedly) or something else. So is this really for a random workload, or a sequential workload?
(The term "Hitachi Math" was coined by an EMC blogger precisely to slam Hitachi Data Systems for their blatant use of four-corners results, claiming that spouting ridiculously large, but equally unrealistic, 100 percent random read hit results don't provide any useful information. I agree. There are much better industry-standard benchmarks available, such as SPC-1 for random workloads, SPC-2 for sequential workloads, and even benchmarks for specific applications, that represent real-world IT environments. To shame HDS for their use of four-corners results, only for EMC themselves to use similar figures in their own presentation is truly hypocritical of them!)
- The IBM system is identified as "DS8000". DS8000 is a generic family name that applies to multiple generations of systems first introduced in 2004. The specific model is not identified, but that is critical information. Is this a first generation DS8100, or the latest DS8800, or something in between?
The slide says "Full System Configs", but that is not defined and configuration details are not identified. Configuration details, also critical information in assessing system performance capabilities, are not specified. If the EMC box costs seven times more than IBM or HDS, would you really buy it to get 3x more performance? Is the EMC packed with the maximum amount of SSD? Were there any SSD in the IBM or HDS boxes to match?
The source of the claimed IBM DS8000 performance numbers is not identified. Did they run their own tests? While I cannot tell, the VMAX may have been configured with 64 Fibre Channel 8Gbps host connections. In that case each channel is theoretically capable of supporting about 800 MB/s at 100% channel utilization. Multiplying 64 x 800MB/s = 51.2GB/s, so did EMC just do the performance comparison on the back of a napkin, assuming there are no other bottlenecks in the system? Even then, I would not round up 51.2 to 52!
- Response times were not identified. For random I/Os, response time is a very important metric. It is possible that the Symmetrix was operating with some resources at 100% utilization to get the highest GB/s result, but that would likely make I/O response times unacceptable for real-world random I/O workloads.
IBM and HDS have both published Storage Performance Council [SPC] industry-standard performance benchmarks. EMC has not published any SPC benchmarks for VMAX systems. If EMC is interested in providing customers with audited, detailed performance information along with detailed configuration information, all based on benchmarks designed to represent real-world workloads, EMC can always publish SPC benchmark results as IBM and other vendors have done. In past blog fights, EMC resorts to the excuse that SPC isn't perfect, but can they really argue that vague and unrealistic claims cited in its presentation are better?
The second graphic is so absurd, you would think it came directly from Larry Ellison at an Oracle OpenWorld keynote session. EMC is comparing a configuration with VMAX 40K plus an EMC VFCache host-side flash memory cache card to a configuration with an IBM and HDS disk system without host-side flash memory cache also configured. The comparison is clearly apples-to-oranges. Other disk system configuration details are also omitted.
FAST VP is EMC's name for its sub-volume drive tiering feature, comparable to IBM Easy Tier and Hitachi's Dynamic Tiering. The graph implies that IBM and HDS can only achieve a modest increment improvement from their sub-volume tiering. I beg to differ. I have seen various cases where a small amount of SSD on IBM DS8000 series can drastically improve performance 200 to 400 percent.
The "DBClassify" shown on the graph is a tool run as part of an EMC professional services offering called Database Performance Tiering Assessment, makes recommendations for storing various database objects on different drive tiers based on object usage and importance. Do you really need to pay for professional services? With IBM Easy Tier, you just turn it on, and it works. No analysis required, no tools, no professional services, and no additional charge!
- VFCache is an optional product from EMC that currently has no integration whatsoever with VMAX. A fair comparison would have included a host-side flash memory cache (from any vendor) when the IBM or HDS storage system was configured. Or leave it out altogether and just focus on the sub-volume tiering comparison.
Keep in mind that EMC's VFCache supports only selected x86-based hosts. IBM has published a [Statement of Direction] indicating that it will also offer this for Power systems running AIX and Linux host-side flash memory cache integrated with DS8000 Easy Tier.
I feel EMC's claims about IBM DS8000 performance are vague and misleading. EMC appears to lack the kind of technical marketing integrity that IBM strives to attain.
Since EMC is not able or willing to publish fair and meaningful performance comparisons, it is up to me to set the record straight and point out EMC's failings in this matter.
Reminder: It's not to late to register for my Webcast "Solving the Storage Capacity Crisis" on Tuesday, September 25. See my blog post [Upcoming events in September] to register!
technorati tags: IBM, DS8000, DS8800, HDS, VSP, EMC, VMAX, Symmetrix, VFCache, Easy Tier, FAST VP
Wrapping up my coverage of the annual [2010 System Storage Technical University], I attended what might be perhaps the best session of the conference. Jim Nolting, IBM Semiconductor Manufacturing Engineer, presented the new IBM zEnterprise mainframe, "A New Dimension in Computing", under the Federal track.
The zEnterprises debunks the "one processor fits all" myth. For some I/O-intensive workloads, the mainframe continues to be the most cost-effective platform. However, there are other workloads where a memory-rich Intel or AMD x86 instance might be the best fit, and yet other workloads where the high number of parallel threads of reduced instruction set computing [RISC] such as IBM's POWER7 processor is more cost-effective. The IBM zEnterprise combines all three processor types into a single system, so that you can now run each workload on the processor that is optimized for that workload.
- IBM zEnterprise z196 Central Processing Complex (CPC)
Let's start with the new mainframe z196 central processing complex (CPC). Many thought this would be called the z11, but that didn't happen. Basically, the z196 machine has a maximum 96 cores versus z10's 64 core maximum, and each core runs 5.2GHz instead of z10's cores running at 4.7GHz. It is available in air-cooled and water-cooled models. The primary operating system that runs on this is called "z/OS", which when used with its integrated UNIX System Services subsystem, is fully UNIX-certified. The z196 server can also run z/VM, z/VSE, z/TPF and Linux on z, which is just Linux recompiled for the z/Architecture chip set. In my June 2008 post [Yes, Jon, there is a mainframe that can help replace 1500 servers], I mentioned the z10 mainframe had a top speed of nearly 30,000 MIPS (Million Instructions per Second). The new z196 machine can do 50,000 MIPS, a 60 percent increase!
(Update: Back in 2007, IBM and Sun mutually supported [OpenSolaris on an IBM System z mainframe]. Unfortunately, after Oracle acquired Sun, the OpenSolaris Governing Board has [grown uneasy over Oracle's silence] about the future of OpenSolaris on any platform. The OpenSolaris [download site] identifies 2009.06 as the latest release, but only for x86 and SPARC chip sets. Apparently, the 2010.03 release expected five months ago in March has slipped. Now it looks official that [OpenSolaris is Dead].)
The z196 runs a hypervisor called PR/SM that allows the box to be divided into dozens of logical partitions (LPAR), and the z/VM operating system can also act as a hypervisor running hundreds or thousands of guest OS images. Each core can be assigned a specialty engine "personality": GP for general processor, IFL for z/VM and Linux, zAAP for Java and XML processing, and zIIP for database, communications and remote disk mirroring. Like the z9 and z10, the z196 can attach to external disk and tape storage via ESCON, FICON or FCP protocols, and through NFS via 1GbE and 10GbE Ethernet.
- IBM zEnterprise BladeCenter Extension (zBX)
There is a new frame called the zBX that basically holds two IBM BladeCenter chassis, each capable of 14 blades, so total of 28 blades per zBX frame. For now, only select blade servers are supported inside, but IBM plans to expand this to include more as testing continues. The POWER-based blades can run native AIX, IBM's other UNIX operating system, and the x86-based blades can run Linux-x86 workloads, for example. Each of these blade servers can run a single OS natively, or run a hypervisor to have multiple guest OS images. IBM plans to look into running other POWER and x86-based operating systems in the future.
If you are already familiar with IBM's BladeCenter, then you can skip this paragraph. Basically, you have a chassis that holds 14 blades connected to a "mid-plane". On the back of the chassis, you have hot-swappable modules that snap into the other side of the mid-plane. There are modules for FCP, FCoE and Ethernet connectivity, which allows blades to talk to each other, as well as external storage. BladeCenter Management modules serve as both the service processor as well as the keyboard, video and mouse Local Console Manager (LCM). All of the IBM storage options available to IBM BladeCenter apply to zBX as well.
Besides general purpose blades, IBM will offer "accelerator" blades that will offload work from the z196. For example, let's say an OLAP-style query is issued via SQL to DB2 on z/OS. In the process of parsing the complicated query, it creates a Materialized Query Table (MQT) to temporarily hold some data. This MQT contains just the columnar data required, which can then be transferred to a set of blade servers known as the Smart Analytics Optimizer (SAO), then processes the request and sends the results back. The Smart Analytics Optimizer comes in various sizes, from small (7 blades) to extra large (56 blades, 28 in each of two zBX frames). A 14-blade configuration can hold about 1TB of compressed DB2 data in memory for processing.
- IBM zEnterprise Unified Resource Manager
You can have up to eight z196 machines and up to four zBX frames connected together into a monstrously large system. There are two internal networks. The Inter-ensemble data network (IEDN) is a 10GbE that connects all the OS images together, and can be further subdivided into separate virtual LANs (VLAN). The Inter-node management network (INMN) is a 1000 Mbps Base-T Ethernet that connects all the host servers together to be managed under a single pane of glass known as the Unified Resource Manager. It is based on IBM Systems Director.
By integrating service management, the Unified Resource Manager can handle Operations, Energy Management, Hypervisor Management, Virtual Server Lifecycle Management, Platform Performance Management, and Network Management, all from one place.
- IBM Rational Developer for System z Unit Test (RDz)
But what about developers and testers, such as those Independent Software Vendors (ISV) that produce mainframe software. How can IBM make their lives easier?
Phil Smith on z/Journal provides a history of [IBM Mainframe Emulation]. Back in 2007, three emulation options were in use in various shops:
- Open Mainframe, from Platform Solutions, Inc. (PSI)
- FLEX-ES, from Fundamental Software, Inc.
- Hercules, which is an open source package
None of these are viable options today. Nobody wanted to pay IBM for its Intellectual Property on the z/Architecture or license the use of the z/OS operating system. To fill the void, IBM put out an officially-supported emulation environment called IBM System z Professional Development Tool (zPDT) available to IBM employees, IBM Business Partners and ISVs that register through IBM Partnerworld. To help out developers and testers who work at clients that run mainframes, IBM now offers IBM Rational Developer for System z Unit Test, which is a modified version of zPDT that can run on a x86-based laptop or shared IBM System x server. Based on the open source [Eclipse IDE], the RDz emulates GP, IFL, zAAP and zIIP engines on a Linux-x86 base. A four-core x86 server can emulate a 3-engine mainframe.
With RDz, a developer can write code, compile and unit test all without consuming any mainframe MIPS. The interface is similar to Rational Application Developer (RAD), and so similar skills, tools and interfaces used to write Java, C/C++ and Fortran code can also be used for JCL, CICS, IMS, COBOL and PL/I on the mainframe. An IBM study ["Benchmarking IDE Efficiency"] found that developers using RDz were 30 percent more productive than using native z/OS ISPF. (I mention the use of RAD in my post [Three Things to do on the IBM Cloud]).
What does this all mean for the IT industry? First, the zEnterprise is perfectly positioned for [three-tier architecture] applications. A typical example could be a client-facing web-server on x86, talking to business logic running on POWER7, which in turn talks to database on z/OS in the z196 mainframe. Second, the zEnterprise is well-positioned for government agencies looking to modernize their operations and significantly reduce costs, corporations looking to consolidate data centers, and service providers looking to deploy public cloud offerings. Third, IBM storage is a great fit for the zEnterprise, with the IBM DS8000 series, XIV, SONAS and Information Archive accessible from both z196 and zBX servers.
To learn more, see the [12-page brochure] or review the collection of [IBM Redbooks]. Check out the [IBM Conferences schedule] for an event near you. Next year, the IBM Storage University will be held July 18-22, 2011 in Orlando, Flordia.
technorati tags: IBM, Technical University, zEnterprise, x86, POWER7, RISC, z/OS, Linux, AIX, OpenSolaris, Oracle, FICON, NFS, z196, zBX, DB2, SAO, IEDN, INMN, RDz, ISV, Eclipse, Cloud Computing
Last year, I started my post[Hu Yoshida should know better
I am still wiping the coffee off my computer screen, inadvertently sprayed when I took a sip while reading HDS' uber-blogger Hu Yoshida's post on storage virtualization and vendor lock-in.
HDS is a major vendor for disk storage virtualization, and Hu Yoshida has been around for a while, so I felt it was fair to disagree with some of the generalizations he made to set the record straight. He's been more careful ever since.
However, his latest post [The Greening of IT: Oxymoron or Journey to a New Reality] mentions an expert panel at SNW that includedMark O’Gara Vice President of Infrastructure Management at Highmark. I was not at the SNW conference last week in Orlando, so I will just give the excerpt from Hu's account of what happened:
"Later I had the opportunity to have lunch with Mark O’Gara. Mark is a West Point graduate so he takes a very disciplined approach to addressing the greening of IT. He emphasized the need for measurements and setting targets. When he started out he did an analysis of power consumption based on vendor specifications and came up with a number of 513 KW for his data center infrastructure....
The physical measurements showed that the biggest consumers of power were in order: Business Intelligence Servers, SAN Storage, Robotic tape Library, and Virtual tape servers....
Another surprise may be that tape libraries are such large consumers of power. Since tape is not spinning most of the time they should consume much less power than spinning disk - right? Apparently not if they are sitting in a robotic tape library with a lot of mechanical moving parts and tape drives that have to accelerate and decelerate at tremendous speeds. A Virtual Tape Library with de-duplication factor of 25:1 and large capacity disks may draw significantly less power than a robotic tape library for a given amount of capacity.
Obviously, I know better than to sip coffee whenever reading Hu's blog. I am down here in South America this week, the coffee is very hot and very delicious, so I am glad I didn't waste any on my laptop screen this time, especially reading that last sentence!
Last month, in my post [Disk only customers going back to tape], I mentioned some statistics from the Clipper Group's whitepaper[Disk and Tape Square Off Again —Tape Remains King of the Hill with LTO-4] by analysts David Reine and Mike Kahn.
In that report, a 5-year comparison found that a repository based on SATA disk was 23 times more expensive overall, and consumed 290 times more energy, than a tape library based on LTO-4 tape technology. The analysts even considered a disk-based Virtual Tape Library (VTL). Focusing just on backups, at a 20:1 deduplication ratio, the VTL solution was still 5 times per expensive than the tape library. If you use the 25:1 ratio that Hu Yoshida mentions in his post above, that would still be 4 times more than a tape library.
I am not disputing Mark O'Gara's disciplined approach.
It is possible that Highmark is using a poorly written backup program, taking full backups every day, to an older non-IBM tape library, in a manner that causes no end of activity to the poor tape robotics inside. But rather than changing over to a VTL, perhaps Mark might be better off investigating the use of IBM Tivoli Storage Manager, using progressive backup techniques, appropriate policies, parameters and settings, to a more energy-efficient IBM tape library.In well tuned backup workloads, the robotics are not very busy. The robot mounts the tape, and then the backup runs for a long time filling up that tape, all the meanwhile the robot is idle waiting for another request.
(Update: My apologies to Mark and his colleagues at Highmark. The above paragraph implied that Mark was using badproducts or configured them incorrectly, and was inappropriate. Mark, my full apology [here])
If you do decide to go with a Virtual Tape Library, for reasons other than energy consumption, doesn't it make sense to buy it from a vendor that understands tape systems, rather than buying it from one that focuses on disk systems? Tape system vendors like IBM, HP or Sun understand tape workloads as well as related backup and archive software, and can provide better guidance and recommendations based on years of experience. Asking advice abouttape systems, including Virtual Tape Libraries, from a disk vendor is like asking for advice on different types of bread from your butcher, or advice about various cuts of meat at the bakery.
The butchers and bakers might give you answers, but it may not be the best advice.
technorati tags: HDS, Hu Yoshida, Mark O'Gara, Highmark, SNW, Orlando, Florida, de-duplication, deduplication, dedupe, robotic, tape library, virtual, VTL, Clipper Group, David Reine, Mike Kahn, SATA, disk, systems, HP, Sun, backup, archive, workloads, butcher, baker, bakery, meat, bread, advice, IBM, Tivoli Storage Manager, TSM, LTO, LTO-4
Last week, I presented IBM's strategic initiative, the IBM Information Infrastructure, which is part of IBM's New Enterprise Data Center vision. This week, I will try to get around to talking about some of theproducts that support those solutions.
There has been a lot of attention on XIV in the past few weeks, so I will start with that. Steve Duplessie, anIT industry analyst from Enterprise Strategy Group (ESG) had a post [Adaptec buys Aristos, Tom Cruise, XIV, and Logical Assumptions] with some interesting observations and some sage advice.Val Bercovici on his NetApp Exposed blog, has a post [Has Storage Swift-Blogging Finally Jumped the Shark?] which blasts EMC for their negativity.
(For those not in the USA, swift-blogging is a reference tofalse accusations and negative remarks made during the U.S. 2004 presidential election by the[Swift Boat Veterans], and ["jumping the shark"] is a reference to [a TV show that ran out of interesting and relevant topics].For movie sequels, the comparable phrase is ["nuke the fridge"] in reference to the most recent Indiana Jones' movie.)
I was going to set the record straight on a variety of misunderstandings, rumors or speculations, but I think most have been taken care of already. IBM blogger BarryW covered the fact that SVC now supports XIV storage systems, in his post[SVC and XIV],and addressed some of the FUD already. Here was my list:
- Now that IBM has an IBM-branded model of XIV, IBM will discontinue (insert another product here)
I had seen speculation that XIV meant the demise of the N series, the DS8000 or IBM's partnership with LSI.However, the launch reminded people that IBM announced a new release of DS8000 features, new models of N series N6000,and the new DS5000 disk, so that squashes those rumors.
- IBM XIV is a (insert tier level here) product
While there seems to be no industry-standard or agreement for what a tier-1, tier-2 or tier-3 disk system is, there seemed to be a lot of argument over what pigeon-hole category to put IBM XIV in. No question many people want tier-1 performance and functionality at tier-2 prices, and perhaps IBM XIV is a good step at giving them this. In some circles, tier-1 means support for System z mainframes. The XIV does not have traditional z/OS CKD volume support, but Linux on System z partitions or guests can attach to XIV via SAN Volume Controller (SVC), or through NFS protocol as part of the Scale-Out File Services (SoFS) implementation.
Whenever any radicalgame-changing technology comes along, competitors with last century's products and architectures want to frame the discussion that it is just yet another storage system. IBM plans to update its Disk Magic and otherplanning/modeling tools to help people determine which workloads would be a good fit with XIV.
- IBM XIV lacks (insert missing feature here) in the current release
I am glad to see that the accusations that XIV had unprotected, unmirrored cache were retracted. XIV mirrors all writes in the cache of two separate modules, with ECC protection. XIV allows concurrent code loadfor bug fixes to the software. XIV offers many of the features that people enjoy in other disksystems, such as thin provisioning, writeable snapshots, remote disk mirroring, and so on.IBM XIV can be part of a bigger solution, either through SVC, SoFS or GMAS that provide thebusiness value customers are looking for.
- IBM XIV uses (insert block mirroring here) and is not as efficient for capacity utilization
It is interesting that this came from a competitor that still recommends RAID-1 or RAID-10 for itsCLARiiON and DMX products.On the IBM XIV, each 1MB chunk is written on two different disks in different modules. When disks wereexpensive, how much usable space for a given set of HDD was worthy of argument. Today, we sell you abig black box, with 79TB usable, for (insert dollar figure here). For those who feel 79TB istoo big to swallow all at once, IBM offers "capacity on demand" pricing, where you can pay initially for as littleas 22TB, but get all the performance, usability, functionality and advanced availability of the full box.
- IBM XIV consumes (insert number of Watts here) of energy
For every disk system, a portion of the energy is consumed by the number of hard disk drives (HDD) andthe remainder to UPS, power conversion, processors and cache memory consumption. Again, the XIV is a bigblack box, and you can compare the 8.4 KW of this high-performance, low-cost storage one-frame system with thewattage consumed by competitive two-frame (sometimes called two-bay) systems, if you are willing to take some trade-offs. To getcomparable performance and hot-spot avoidance, competitors may need to over-provision or use faster, energy-consuming FC drives, and offer additional software to monitor and re-balance workloads across RAID ranks.To get comparable availability, competitors may need to drop from RAID-5 down to either RAID-1 or RAID-6.To get comparable usability, competitors may need more storage infrastructure management software to hide theinherent complexity of their multi-RAID design.
Of course, if energy consumption is a major concern for you, XIV can be part of IBM's many blended disk-and-tapesolutions. When it comes to being green, you can't get any greener storage than tape! Blended disk-and-tapesolutions help get the best of both worlds.
Well, I am glad I could help set the record straight. Let me know what other products people you would like me to focus on next.
technorati tags: IBM, XIV, disk, storage, system, Steve Duplessie, ESG, Val Bercovici, NetApp, BarryW, SVC, DS8000, N6000, DS5000, mainframe, z/OS, CKD, SoFS, NFS, ECC, HDD, RAID, UPS, availability, reliability, performance, usability, blended disk-and-tape, green
It's official! My "blook" Inside System Storage - Volume I
is now available.
|This blog-based book, or “blook”, comprises the first twelve months of posts from this Inside System Storage blog,165 posts in all, from September 1, 2006 to August 31, 2007. Foreword by Jennifer Jones. 404 pages.|
- IT storage and storage networking concepts
- IBM strategy, hardware, software and services
- Disk systems, Tape systems, and storage networking
- Storage and infrastructure management software
- Second Life, Facebook, and other Web 2.0 platforms
- IBM’s many alliances, partners and competitors
- How IT storage impacts society and industry
You can choose between hardcover (with dust jacket) or paperback versions:
This is not the first time I've been published. I have authored articles for storage industry magazines, written large sections of IBM publications and manuals, submitted presentations and whitepapers to conference proceedings, and even had a short story published with illustrations by the famous cartoon writer[Ted Rall].
But I can say this is my first blook, and as far as I can tell, the first blook from IBM's many bloggers on DeveloperWorks, and the first blook about the IT storage industry.I got the idea when I saw [Lulu Publishing] run a "blook" contest. The Lulu Blooker Prize is the world's first literary prize devoted to "blooks"--books based on blogs or other websites, including webcomics. The [Lulu Blooker Blog] lists past year winners. Lulu is one of the new innovative "print-on-demand" publishers. Rather than printing hundredsor thousands of books in advance, as other publishers require, Lulu doesn't print them until you order them.
I considered cute titles like A Year of Living Dangerously, orAn Engineer in Marketing La-La land, or Around the World in 165 Posts, but settled on a title that matched closely the name of the blog.
In addition to my blog posts, I provide additional insights and behind-the-scenes commentary. If you go to the Luluwebsite above, you can preview an entire chapter in its entirety before purchase. I have added a hefty 56-page Glossary of Acronyms and Terms (GOAT) with over 900 storage-related terms defined, which also doubles as an index back to the post (or posts) that use or further explain each term.
So who might be interested in this blook?
- Business Partners and Sales Reps looking to give a nice gift to their best clients and colleagues
- Managers looking to reward early-tenure employees and retain the best talent
- IT specialists and technicians wanting a marketing perspective of the storage industry
- Mentors interested in providing motivation and encouragement to their proteges
- Educators looking to provide books for their classroom or library collection
- Authors looking to write a blook themselves, to see how to format and structure a finished product
- Marketing personnel that want to better understand Web 2.0, Second Life and social networking
- Analysts and journalists looking to understand how storage impacts the IT industry, and society overall
- College graduates and others interested in a career as a storage administrator
And yes, according to Lulu, if you order soon, you can have it by December 25.
technorati tags: IBM, blook, Volume I, Jennifer Jones, system, storage, strategy, hardware, software, services, disk, tape, networking, SAN, secondlife, Web2.0, facebook, Lulu, publishing, Blooker Prize, articles, magazines, proceedings, Ted Rall, insights, glossary, early-tenure, mentors, library, classroom, administrator, print, publish, on demand