Dave Hitz from Network Appliance has a wonderful discussion of "branding": What do Marketing People Mean When They Say Brand?
A lot of people ask me about IBM branding, as we have recently changed brands. In the past we had two separate brands, one for servers (eServer) and one for storage (TotalStorage). These would be fine if we wanted to promote their independence, but customers today want synergy between servers and storage, they want systems that work well together.
Last year, in response to market feedback, we crated a new brand, "IBM Systems" and put all the server and storage product lines under one roof. Over time, we will transition from TotalStorage to System Storage naming. This will occur with new products, and major versions of existing products.
Two other phrases you will hear in the names of our offerings are "Virtualization Engine" and "Express". These are portfolio identifiers. The Virtualization Engine identifier was created to emphasize our leadership in system virtualization, and we have products that span product lines with this identifier.
The Express identifier was created to emphasize our focus on Small and Medium sized business (SMB). It spans not just servers and storage, but across other offerings from other IBM divisions.
Of course, just renaming products and services isn't enough. Systems don't work together just because they have similar names, are covered in similar "Apple white" plastic, or have similar black bezels. Obviously, thoughtful and collaborative design are needed, with the appropriate amounts of engineering and testing. IBM is aligning its server and storage development so that the IBM Systems brand keeps its promise.Read More]
Two blogs discuss Thick versus Thin storage virtualization.
This is a good discussion if you are interested in SAN Volume Controller and/or our N series disk systems.[Read More]
An interesting blog in "Channel Advisor" relates to the lack of trust in the storage industry:Education — Trust: Key To Survival In Today's IT Worldand offers some advice to vendors and channel distributions.
I can't stress enough how important is credibility in a highly-competitive marketplace.[Read More]
Here's an interesting article in Raptured Monkey: Big Blue...Big Borg!
The author is wondering whether EMC will try to avoid the fate of Hitachi's mainframebusiness, focusing on "moving into the IBM field" of offering software and services for more complete solutions.
Interestingly, one comment opines that EMC's acquisition of Documentum was "followed" byIBM's acquisition of FileNet, not realizing that IBM already has the leading documentmanagement software (IBM Content Manager).
Another comment cites IBM's recent push of Xen asanother example "following" EMC's acquisition of VMware, again not realizing that IBM has hadLogical Partition (LPAR) capability in its System z, System p and System i server lines formany years.Read More]
This week I was in Dallas, Texas, teaching at the "System Storage Portfolio Top Gun" class.
Can you believe it was hotter and more humid in Dallas than in Tucson? I am glad to be home.
For those unfamiliar with Top Gun classes, it is our top level sales training, typically 4 to 4.5 days long. This year, I have taught Top Gun classes in USA, China, Mexico, Thailand, and Brazil.
The class is open to IBM sales, IBM Business Partners, ibm.com telesales, field support and our technology partners.