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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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Continuing my coverage of the of the [IBM Edge 2013] conference, I have some photos of people I ran into at the Solutions Center.
Here is Sarah Hale at the Emulex booth. Emulex is one of our suppliers for host bus adapters (HBAs), headquartered in Costa Mesa, California. There is an ongoing controversy at IT events like this on whether to fly in experts from the home office (in this case, the Emulex home office is not far away) or use [locally available talent]. Some of those working the booth seem to hide their residency, while others are proud of where they live. When I asked Sarah how long she had been working for Emulex, she had the best answer of the week ... "Since 2 O'clock!"
For my readers who complain that I only appear to take pictures with beautiful women at these events, I present a counter-example. Here is Lang Levstek, a good friend of mine from Detroit. Officially, he is an IBM Storage Sales rep across Michigan and Northwest Ohio, and I have flown out to visit his clients several times this year. His wife took the photo and noticed that Lang and I both wear identical wristwatches, a detail we had never noticed before.
Some have asked me how I am able to get so many people to take pictures with me. In this case, these two ladies, Paige Taylor on the left, and Kate Williams on the right, both from [Centerline Digital] yelled "Hey, There's Tony Pearson, let's get a picture with him!" When I was the chief marketing strategist for IBM's System Storage product line, I worked closely with the team at Centerline Digital to develop marketing collateral. I will be going to Raleigh, NC in a few weeks, so I may just have to stop by to visit their new location!
The folks over at Bridgeworks in United Kingdom have developed an awesome storage protocol accelerator called [SANslide] that helps with remote replication across long distances. Here is April Trinidad, who works for [Agilesys], the Master Distributor of the Americas for SANSlide products. Bridgeworks and Agilesys were on hand to promote the [SANSlide 150V7KSVC] that supports Storwize Family products.
This is Julie Dufour from IBM Worldwide Marketing on the Tivoli Software side of our business. The Tivoli team has been renamed the "Cloud and Smarter Infrastructure" group, so if you see "C&SI" on people's business cards, now you know what that stands for. Julie has been involved with IBM Pulse events. Next year's [IBM Pulse 2014] conference will be held once again at the MGM Grand in Las Vegas, Feb 23-26.
Here is Jennifer Dennis from our Austin facility. I went to school at the University of Texas at Austin, and am often back in Austin to help out the EBC there. Like Tucson, Austin has both hardware and software labs, and Jennifer is from the Software side.
It has been said that all women look both taller and thinner when they take a picture next to me. This tall one is Moran Mazig, a relatively new IBM storage sales rep. She came from Israel and now works in the New York area. You might think she is standing on a box or something, but no, we were standing on level ground. She is literally that much taller than me. This is not an illusion!
Here is Joanne Blais from IBM's Corporate Headquarters. I have only been to HQ once in my career, back when I was chief marketing strategist, filling in for the VP of Storage to present our numbers to Corporate Marketing leadership.
Here is Kelly Groff, from IBM's recent acquisition of Texas Memory Systems. She was there working the booth to help answer questions about IBM's FlashSystems line of all-Flash arrays. Lurking in the background is my Tucson colleague Ahmed Almoustafa, our Storage Front Lines mission manager.
Here is Jessica Duda, a new storage rep in the Seattle area. I have family living now in Seattle, so I hope to see them the next time I visit clients with Jessica in Washington State.
I have a lot more photos of the event, so I will stop right here and continue with another post tomorrow.
Gosh, is it October already? Last month marked my Seventh "Blogoversary". I started this blog seven years ago, in September 2006, to celebrate IBM's 50th anniversary of disk systems.
Several readers have expressed concern that I have not been blogging as much lately. For all my readers looking for a lame excuse, I just have two words: Jury Duty. Last month, I was selected for a specific trial. While many people dread the thought of jury duty, I found it a refreshing change of pace. However, I am glad to be back at work where I belong!
(For my readers outside the United States, jury service in USA is compulsory, Jurors listen to all of the testimony in a criminal or civil trail, ask questions, reviews evidence, and take notes. Thanks to a power called [jury nullification], members of the jury can disagree with the law the defendant has been charged with, and even reach a verdict contrary to the letter of the law, on the belief that the law should not be applied in that particular case.)
Continuing my belated coverage of the of the [ IBM Edge 2013] conference, I participated in the storage "Meet the Experts" panel, which is a long-time tradition, started at SHARE User Group conference, and carried forward to other IT conferences. The free-for-all is a Q&A Panel of experts to allow anyone to ask any question. These are sometimes called "Birds of a Feather" (BOF).
(Disclaimer: Do not shoot the messenger! We had a dozen or more experts on the panel, representing System Storage hardware, Tivoli Storage software, and Storage services. I took notes, trying to capture the essence of the questions, and the answers given by the various IBM experts. I have spelled out acronyms and provided links to relevant materials. The answers from individual IBMers may not reflect the official position of IBM management. Where appropriate, my own commentary will be in italics.)
How should storage administrators deal with server virtualization?
We recommend you investigate the use of OpenStack. IBM storage systems like XIV, SVC and the rest of the Storwize Family support the OpenStack Cinder interfaces to provision block storage in support of server virtualization.
What are the interactions between SVC and Flash?
Depending on which hardware model you have, SVC nodes can support up to four Solid-State Drives (SSD) each, a maximum of 32 drives in an 8-node cluster. IBM also announced the [ "IBM FlashSystem Solution"] that combines SAN Volume Controller (SVC) with All-Flash arrays, offering features like volume mirroring, thin provisioning, real-time compression and remote site replication.
Unlike block-level storage, object storage is access through HTTP interfaces known as [RESTful APIs]. OpenStack offers [Swift APIs] for this. Many cosider such APIs as a pre-requisite for deploying Software-Defined Storage. Object storage may be less expensive by employing commodity hardware.
Are five-minute intervals sufficient to determine storage performance problems?
IBM Tivoli Storage Productivity Center uses 5-minute intervals, gathering performance data from a broad variety of devices in your datacenter. Generally, this is sufficient for identifying and troubleshooting performance issues. If you need finer XIV-like granularity, you may need to use device-specific tools.
How can we bring processing closer to the data like with Oracle's Exadata?
When will SVC, Storwize V7000 or DS8000 series products offer the Object Storage interfaces you discussed in the previous question?
IBM already supports OpenStack's Cinder interfaces for block-level access to storage, and is contributing as a Platinum Sponsor to the OpenStack for object-based Swift. Watch this space!
Rather than having to put separate ProtecTIER gateways in front of SVC or Storwize V7000, can we have SVC/V7000 just add the "Virtual Tape Library" protocol to its stack of host-attachment protocols?
Great idea! We will pass this on to IBM development.
With all of this "read acceleration" won't this increase the likelihood of a "write storm"?
Yes, write storms are coming, but can be controlled.
Are there plans to offer SVC behind SONAS gateways?
Yes, an iRPQ is available.
What is the biggest performance bottleneck for Flash?
Data moving through SAN switches adds only 5-8 microseconds of latency. Distributed systems often do not measure in sub-millisecond units, making it difficult to see improvements below 1 millisecond. Many performance issues arise from lazily-written applications. It helps to have Flash-optimized middleware, such as IBM DB2 BLU and WebSphere.
Since SVC adds 60 to 100 microseconds of added latency in front of IBM FlashSystem, is there a way to optimize the path through the SVC stack?
Existing parameters allows you to disable the SVC cache for particular volumes. We are investigating a more formal solution, a leaner code path for SVC with FlashSystem.
Are there any exciting enhancements to the [ SDDPCM] multi-pathing drivers you can share with us?
No, IBM is focused on MPIO multi-pathing instead.
Thanks to all my readers who expressed concern over my lack of blogging. As you all know, [ blogging is like jogging], so getting back into the full swing of things requires extra effort on my part.
Tuesday (Day 2) of the [IBM Edge 2013] conference once again started with live music from the rock band [Delta Rae]. I had the pleasure to meet one of the lead singers, Liz Hopkins, before their set! In the picture on the right, she is the brunette in the middle.
(FTC Disclosure: I work for IBM, and not for Sprint, Wellpoint or any other company mentioned on this blog post. I was not paid by any other company to mention their company, products or services. I have used Sprint in the past for my cellphone service, and I can say they are a great company from end user experience. As part of my job at IBM, I was a technical advocate for Wellpoint from 2009 to 2011 as they deployed their IBM Watson-based solution. I am an extended member of Jeff Jonas' G2 team.)
Here is a quick summary of the general sessions on Day 2:
Tom Rosamilla, IBM Senior VP of Systems and Technolgoy Group, Integrated Supply Chain
I have known Tom for a long time, since the 1990s when we both attended [SHARE user group] conferences, and he recently took over as Senior VP of our group. He started his talk about the innovative uses of "big data" analytics. For example, retailers can tell which shoppers are pregnant six months before birth of their child, based entirely on changes in shopping patterns, and can then send out "Hey, you're having a baby!" promotions targeted specifically to them.
Instead of the [Spray-and-Prey] of traditional direct-mail advertising that targets demographics based on broad categories of gender, race or income brackets, big data analytics allows our clients to get down to a "Demographic of One".
This is all part of IBM's "Smarter Planet" campaign that it launched five years ago. IBM has 3,000 research scientists (full disclosure: I was one, myself, before I switched over to development), investing over $6 billion USD per year, half of which is invested for our Systems and Technology Group that developers servers and storage hardware (or as we like to call it internally, the "M" in IBM). Here are some of the recent investments:
$1 Billion USD in Flash technology, including the acquisition of Texas Memory Systems
$800 Million USD in the development of eX5 for the System x server line
$2 Billion USD for PureSystems, including Flex System, PureFlex, PureApplication and PureData models. IBM has sold more than 4,000 PureSystems in 90 countries
$4 Billion USD for Power7 and Power7+ processors and the Power Systems that are based on them, which has helped IBM complete 3,400 displacements of competitive UNIX servers.
$1 Billion USD for zEC12, the latest System zEnterprise mainframe. Across all server types, IBM is #1 in worldwide server share, but the recent surge in mainframe sales certainly helps. Of the top 100 banks in the world, 96 run their mission critical applications on System z mainframes.
$10 Billion USD in acquisitions since 2010 (20 last year, 160 in last 12 years), including
SoftLayer Cloud, Kenexa Human Capital, Worklight mobile app development, Netezza analytics
IBM is also getting serious about being a "Social" business, and is already #1 in Enterprise Social Software. (This blog runs on IBM Connections, which is available to our clients as well for their social efforts).
The right infrastructure is required for innovation. Corporate cultural change is also required. Transformation is the new business imperative
Karim Abdullah, Director IT Operations at Sprint
What I like about Edge is that instead of listening to one IBM executive after another, IBM invites key reference clients to provide their testimonials.
Over 71 percent of CIOs at leading companies are trying to figure out how to best take advantage of new technologies to improve their customer experience. [Sprint] is one of them, ranking #3 telecom in the United States.
Flash is a Game Changer. Leveraging technology of IBM Flash allowed Sprint to achieve 45 times improvement in performance of targeted queries for the call centers. Not only has it helped increase performance at Sprint, but also to reduce energy, floorspace, power & cooling costs.
Dr. Samuel R. Nussbaum, M.D., Executive VP Clinical Health Policy, Chief Medical Officer, Wellpoint
[Wellpoint] is the largest health benefits company in the United States, with 36 million patients, and 600,000 physicians and medical specialists in its network.
Dr. Nussbaum spoke about the power of information. Citing a famous quote from Charles Dickens, he feels we are in the best of times, and the worst of times, when it comes to healthcare. On the best of times, we have genomics research that helps cure disease, and a variety of other science and technology breakthroughs.
On the worst of times, the industry is not without its own set of problems. Why are there such huge variations in healthcare, expenses and quality? We get the right care only 55% of the time. Part of the problem is that our reimbursement systems which focus on volumes, not outcomes. Wellpoint is working to fix this.
Dr. Nussbaum shared some shocking statistics:
$2.6 Billion USD is spent on Healthcare in USA, one third of this is wasteful and unnecessary
20 percent of patients are re-hospitalized within 30 days
From 2002 to 2010, annual U.S. household income grew only 7 percent, from $49,000 to only $52,000 per year, but medical expenses nearly doubled in the same timeframe, from $9,235 to $18,074 per year.
It's not enough to just spend nearly $100 Billion USD in public and private reserach in healthcare to get innovation, you have to put them to good use. Why did it take so long to put wheels on luggage for airplanes? It took six thousand years, from the invention of the wheel, to putting them on luggage.
Part of the challenge is that there is too much information, not enough time. Medical information doubles every 5 years. There are more than 21 million articles in [PubMed/MEDLINE], with 1 million being added every year. Only 12 percent of physicians' time is spent with patients and examinations, while 80 hours per week are spent with payors and administrators. For pre-authorizations for certain medical procedures or tests, 66 percent of physicians experience delay in pre-certifications.
Computer Science has evolved, from tabulation on punched cards, to programmatic logic, to new forms of [Cognitive Computing]. The Watson computer thinks like a physician does, and can understand natural language. Wellpoint's Anthem Watson Application can analyze the entire "Longitudinal Patient Record" of payors, labs, hospital EMR, physical office EMR, and Imaging. Watson crunches all this information available to recommend treatment options, dLiz Hopkinsecision support for oncology, and evidence-based care through pre-authorization.
Wellpoint is working with [Memorial Sloan-Kettering] to focus Watson-based efforts on cancer, based on analysis leverage 1.5 million patient records. More than 1500 people die of cancer every day. Wellpoint and Memorial Sloan-Kettering are going after 22 different cancers, including lung cancer and breast cancer.
Bernie Meyerson, IBM Fellow and VP of Innovation
Many people felt that Bernie did not get enough time to speak on Monday, so he is back today for a second topic! He started with a quote:
"Cyber Security threat facing America is a pre-9/11 moment. We know foreign cyber actors are probing America's critical infrastructure networks."
--- Leon Panetta, U.S. Secretary of Defense
Bernie gave examples how cyber-terrorists can easily bring down the US government and its financial system. In a recent analysis, more than 50% of software was found to have "back doors". Recent attacks show the extent of the problem:
A perimeter defense is not enough. Thus, the primary weapon to fight these threats is Real-time data analytics. IBM has four specific platforms: Cyber Security Platform, Insider Threat Platform, Mobile Secuirty Analytics, and Cloud Security Analytics. These allow security teams to see threats "visually".
Various parts of IBM are focused on security issues. IBM Research, Security Systems, X-force, and IBM Security Services are constantly innovating because the bad guys are innovating too! IBM's Watson vast cognitive computing is being put to work to help address security issues.
Innovation is transforming IT. If your laptop did not benefit from [Moore's Law], the computing capability would weigh quarter of a million tons! Of course, some people fear the worst. Bernie cited HAL in the movie ["2001: A Space Odyssey"] and SkyNet in ["The Terminator"] anthology.
IBM recently launched [MobileFirst], to bring together all aspects of mobile computing, including smartphones and tablets. In some countries, your mobile phone is your only connection to your bank, your internet, your friends and families. Unfortunately, there are a few malicious apps readily available for download from respective "app stores" for each device.
Jeff Jonas (IBM Fellow, Chief Scientist, Entity Analytics) and David Baker (Pew Charitable Trust, Director of Election Initiatives at Pew)
David started out with a funny analogy. A government employee suggested that elections should be as simple as getting your oil change at [Jiffy Lube]. Think about it, changing your car's oil used to be quite a hassle, and now you can drive in, and have your oil changed in 15 minutes or so.
David's response was that elections are already like oil changes, if everyone got their oil change only once every four years, and all got them on the same day, at buildings that have never been designed for oil changes, by people who have never seen the underside of a car, being paid less than minimum wage.
Jiffy Lube performs oil changes every day. Elections, on the other hand, are on a 48 month cycle, with little to no activity for 47 months, then for one month they have Black Friday-meets-Day-after-Christmas times ten.
One of the biggest factors to the problems of elections are the voter lists. Here are some astonishing facts about U.S. elections:
12.7 out-of-date records at any given moment, mostly because Americans are quite mobile. One out of eight Americans moved between the 2008 and 2010 elections. One out of four among young Americans move every year.
1.8 million deceased listed as voters
2.7 million people are registered in multiple states, often because they update their registration in their new location, but fail to notify their previous state's voter registration.
51 million (1 in 4) not registered to vote
One out of three voters think voter registration is updated automatically when they move
More than 50 percent of voters are unaware that the local Department of Motor Vehicles (DMV) can be used to update voter registration when drivers license information is updated.
Most voter registrations happen within 30 days of election, in paper form. Some states like Michigan process 99.7 percent of voter registrations correctly, but other states like Indiana process only 28.3 percent correctly.
When IBM's Jeff Jonas was invited by Pew to work on a task force on elections, he felt like Jim Carrey in the movie ["Yes Man!"].
Jeff Jonas showed via whiteboading, how to connect voter records that match by some key pieces of information, like birthdate and social security number, by cross-referencing voter registration lists with information from each state's DMV.
Technology is "G2", analyzing the observation space like "puzzle pieces" as a metaphor. Data finds matching data. Relevance finds you.
To address privacy concerns, Jeff added seven key privacy features, including a "Data anonomization" features for date-of-birth, Drivers license number and Social Security number, using a one-way hash that cannot be reversed to get the original number. The information from each state is anonomized before it leaves the state, so it is secure from the very beginning.
To explain the one-way hash, you take a pig through a special grinder and create sausage. Even if a malicious party had access to both the grinder and the sausage, they would not be able to recreate the pig in its original form.
The result is the Electronic Registration Information Center, or [ERIC] for short, which is a collaboration across seven states. ERIC has already identified 5.7 million eligible voters in these seven states. Over 300,000 registered months before deadline, using efficient online methods, now offered in 13 states, and is more cost-effective.
How cost-effective? By comparison, the cost to process a paper voter registration form is about 83 cents, but online processing is only 3 cents. This means huge savings for taxpayers and governments.
The [Edge2013 livestream replays] are still available. If you went to Edge2013, and want to see something again, or if you weren't there, and want to see what you missed, check it out!
A Brief History of SVC and Storwize Family: What, How and Why?
Fellow IBM Master Inventor [and blogger] Barry Whyte gave an excellent session on the past 10 years of development history for IBM SAN Volume Controller and the rest of the Storwize Family based on its binary code. The SAN Volume Controller represents the start of a movement, what is now called "Software-Defined Storage", with a layer of abstraction that completely hides the differences between different back-end devices. The Storwize family is the most successful Software-defined Storage solution in the IT industry!
IBM Cloud Storage Architectures
IBM Clod Barrera presented an updated version of his "Cloud Storage Architecture" pitch from a technical and strategic viewpoint. From 2011 to 2015, external storage spend is increasing 25 percent for public cloud, and 17 percent for private cloud deployments, and that is not including all of the Do-it-yourselfers like Facebook who build their own storage devices from piece parts.
This year, Clod has expanded his "Cloud Storage Taxonomy" to six different categories:
OLTP/transactional, typically block-based
General purpose storage
Ephemeral storage that exists only while a specific virtual machine (VM) is running
Analytics, which tends to be more sequential than random in I/O pattern
IBM is a platinum sponsor of OpenStack, and is proud to have hundreds of contributors assigned to improve this open source initiative.
IBM Linear Tape File System - Enterprise Edition
IBM Ed Childers presented the latest announcement on Linear Tape File System [LTFS]. For a quick recap, IBM first introduced LTFS Standard Drive Edition [LTFS-SDE] in April 2010, which allowed workstations attached to single tape drives to use cartridges much like USB memory sticks. Then, IBM introduced LTFS Library Edition [LTFS-LE] which allows an entire tape library to be mounted as a file system, with each resident tape cartridge listed as a sub-directory.
Now, IBM has LTFS Enterprise Edition, which combines disk-based General Parallel File System [GPFS] with LTFS-LE, resulting in a combined hybrid disk-and-tape file system.
To provide a client's perspective, Konstantin Arnold with Biozentrum, the Life Sciences Research department of the University of Basel, Switzerland and SIB Swiss Institute of Bioinformatics presented some shocking information on their data growth. Biozentrum studies 3D protein folding, with information from the Worldwide Protein Data Bank [PDB] and [UniProt], which combines protein information from Swiss-Prot with manually annotations and TrEMBL computationally analyzed and automatically annotated entries.
Combining lab data, proteomics, deep-sequencing, imaging and high-content analysis, their storage requirements has grown exponentially, from less than 50 TB in 2009, to over 350TB in 2013. With the need to have such a large repository of unstructured data, it made sense to use LTFS-EE for this project!
IBMers presented the use of SAN Volume Controller (SVC) in a "stretch cluster" for a production environment at a bank in the Middle East. Before going into the technical details of the solution, they explained the challenges of running a bank under Sharia law. For example, Sharia law does not allow charging interest rates on borrowed money, but banks can charge fees for services. Debit cards are automatically denied at shops that are "black-listed" such as liquor stores, that are not consistent with the precepts of the Islamic religion.
The SVC implementation was rather straight-forward. IBM has offered Stretch Cluster since 2009 with version 5.1, but it only gained popularity years later when VMware pointed out that this can be used for datacenter to datacenter vMotion activity. The IBM team tested this out with a short 500 meter distance locally, before stretching it out to two locations now implemented. They have three SVC nodes managing 60TB of managed disk capacity at each data center, made up from a mix of DS8870, Storwize V7000 and DS3950 disk systems.
To demonstrate the robustness of the solution, the client requested that the IBM team demonstrate various recovery scenarios while running live in production mode! As you would expect, IBM SVC successfully handled every one.
IBM Cloud Storage with OpenStack and IBM System Storage
IBM Michael Factor presented this overview of OpenStack, and how IBM already supports various aspects of the open source initiative with products like SAN Volume Controller, XIV, and Storwize V7000.
This was the best overview of OpenStack I had heard. IBM is a platinum sponsor of this open source initiative, managed by the [OpenStack Foundation]. In traditional open source fashion, bi-annual releases are given alphabetically-ascending names. The last release was named Folsom, the current release is Grizzly, and the next release planned will be named Havana.
OpenStack is designed to manage your data center or cloud across four capabilities: Compute, Network, Storage and Shared Services. For Compute, the "Nova" project focuses on managing running VM instances, and "Glance" manages VM images that can be launched. The "Networking" project focuses on providing network connectivity. This was formerly called "Quantum", but Quantum (the company) felt there might be some confusion, so it was renamed to just "Networking".
For Storage, there are two projects, "Cinder" and "Swift". Cinder refers to persistent, external block storage, accessible via iSCSI or Fibre Channel. IBM's SAN Volume Controller, XIV and Storwize V7000 already support the Cinder API interface. Swift is focused on "object storage", which can provide an alternative way of storing information for cloud-based applications. SNIA's Cloud Data Management Interface (CDMI) is working with OpenStack to bring object storage into the mainstream.
With the Cinder API, applications can create volumes, take snapshots, set quotas, and attach these volumes to VM instances.
I realize there is a big time gap between this post and my last. Where have I been? "Where haven't I been?"... might be the better question! After my week at Edge, I flew from Las Vegas to Sao Paulo, Brazil where various protests delayed my departure, then visited clients in the Midwestern USA, then London to watch a bit of tennis. From there, I flew to Athens, Greece (and yes, more protests!), took some overdue time-off on the beach on various Greek islands, then taught a Storage Top Gun class in Bangalore, India. So, yes, I have been quite busy. I will try to catch up on typing up all my notes from the IBM Edge conference over the next few weeks!
Monday marked the first official day of [IBM Edge 2013] conference. This is actually three conferences in one: Executive Edge for the high-level executives, Winning Edge for the Business Partners, and Technical Edge for storage administrators and IT manager/directors. I attended the latter.
The General Session was kicked off by an awesome drumbeat-heavy song performed by a band from North Carolina called [Delta Rae]. Their use of drums reminded me of Adam Ant.
Deon Newman, IBM VP of Marketing, Systems and Technology Group, North America, served as today's master of ceremonies. He was pleased to announce there were more then 4,700 attendees at this event -- representing more than 60 countries -- a huge increase over the attendance we had last year. Here are my notes of the opening General Session:
Stephen Leonard, IBM General Manager, Sales, Systems & Technology Group
Consumers expect an always-on technology experience. We, as consumers, are leaving a trail of data that is getting wider and wider every day. Data is the new "natural resource", but plentiful and never ending.
In 1996, about 29 percent of IT spend was for adminstration and management, today it has grown to 68 percent. Some 34 percent of IT projects deploy late.
Stephen emphasized the themes of Smarter Computing: (a) systems that are designed for the data, (b) software-defined environments, that are (c) open and collaborative.
Stephen cited a customer example from [Jaguar Land Rover], a manufacturer of sporty automobiles and rugged 4x4 vehicles. IBM developed a ["Virtual Dealership"] for them. Rather that trying to maintain additional physical bricks-and-mortar facilities, which can be expensive to staff and fill with vehicles across their wide portfolio, the virtual dealership allows prospective customers to try out vehicles through simulation. This virtual dealership could be taken to where prospective clients are, such as a sporting event or shopping mall.
Ed Walsh, IBM VP of Marketing, System Storage and Networking
Ed presented the "data economics" of all-Flash arrays. IBM recently acquired Texas Memory Systems, and renamed the RamSan products to IBM FlashSystem, and committed to invest an additional $1 Billion US dollars in flash technologies.
On a $-per-IOPS basis, IBM FlashSystems can be 30 percent lower total-cost-of-ownership TCO than disk-based alternatives. The cost of Flash is offset by 17 percent fewer servers from having higher CPU utilization rates, resuling in 38 percent lower software license fees. Flash is also more efficient, with 74 percent lower in environmental costs, and 35 percent lower operational support costs. For many situations, Flash is the solution for poorly written software applications.
Ed also mentioned IBM's strong support for open source and open standards. Over the past 15 years, IBM as been a major contributor for open source efforts like Linux, Eclipse and Apache. IBM continues that tradition, with contributions to OpenStack and Hadoop.
Without going into any details, Ed also hinted that IBM announced 65 new or refreshed products in Storage, Networking and PureSystems. The details of each announcement would be explained during the break-out sessions during the week.
Charles Long, Founder and CEO of Centerline Digital
[Centerline Digital] does computer-generated animations in support of corporate marketing efforts.
(FTC disclosure: I work for IBM, and have worked closely with Centerline Digital marketing agency when I was the chief marketing strategist for System Storage back in 2006-2007. I was not paid or provided any products or services to mention any of the clients mentioned in this post.)
Charles indicates that internet technologies have converted "Analog dollars to digital pennies". Using IBM PureFlex with Storwize V7000 storage, real-time compression, and Tivoli Endpoint Manager, Centerline was able to drastically improve their business. He feels the old joke of "Better, Faster, Cheaper - Choose Any Two!" no longer applies with IBM solutions!
Ambuj Goyal, IBM General Manager, System Storage and Networking
Formerly my fifth-line manager in charge of Software and Systems, Ambuj switched to be the General Manager of System Storage and Networking group earlier this year.
In his former roles, Ambuj managed software and hardware product lines, but he feels storage is a completely different animal. In the past, clients focused on choosing the best servers, then chose their storage as an afterthought. Today, Ambuj feels that processors are now a commodity, and that storage is becoming the forethought.
Ambuj also highlighted the evolution of IBM's Software-Defined Environment:
In 2003, IBM introduced its the SAN Volume Controller, a storage hypervisor. Now, over 10,000 clients enjoy the benefits of a Software-Defined Environment using SAN Volume Controller.
SmartCloud Virtual Storage Center represents the "third generation" for policy-driven management, combining SAN Volume Controller, Tivoli Storage Productivity Center, FlashCopy Manager and the Storage Analytics Engine.
IBM is trying to help people keep their business critical apps running securely, to be able to start quickly, add value and functions at scale, and to leverage all of this data-intensive solutions to help drive new business and gain customer insight.
Joseph Balsamo, VP of Platform Engineering at Prudential Insurance
While the IT department of [Prudential Insurance] is focused on the three V's -- Volume, Velocity and Variety -- Joe is more focused on solutions, status and cost. His mission was to strengthen the role of IT as a partner through business aligned services. Prudential has deployed XIV, N series, SAN Volume Controller (SVC) and Storwize V7000 disk systems, with the following results:
Reduced their $-per-IOPS by 75 percent
No additional storage administrators
85 percent utilization through thick-to-thin migrations
Reduced their $-per-MB by 50 percent
Reduced their 72-hour RPO to 15 seconds
These benefits were achieved over the past 24 months of deployment.
Paulo Carvao, IBM Vice President, North America Systems & Technology Group
Paulo is Deon Newman's boss. He presented BlueInsight, IBM's internal "Business Analytics" cloud accessible by over 200,000 users, with over 1 PB of content.
Inside IBM, the deployment of a Smarter Infrastructure has allowed for 25 percent capacity growth at flat IT budget, with 30,000 fewer Megawatts and 103,000 square feet.
Why is this significant? Today's disk writes each bit of information across 1200 atoms, and the smallest number of atoms that can retain information is 12 bits, so sometime in the next 7 to 10 years, the improvements in magnetic bit density for disk will stop.
For silicon chips, the smallest practical feature is 7 nanometers, about 35 atoms wide. We are quickly approaching that limit also.
I can already tell that it's going to be a busy week! Follow me on twitter (@az990tony) and tag your posts and tweets with #IBMedge hashtag.