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A faithful reader of this blog, Tom, sent me a link to Orson Scott Card's article titled[PROGRAMMERS AS BEES (or, how to kill a software company)]. "Is there any truth in this?" Tom asked?Having worked both sides of this fence as I approach my 22 year anniversary at IBM, I guess I can venturesome opinions on this piece. Let's start with this excerpt:
"The environment that nurtures creative programmers kills management and marketing types - and vice versa."
By this, he means "kills" in the UNIX sense, I imagine, and not the "Grand Theft Auto IV" sense.Different people solve problems differently. Some programmers have the luxury that theycan often focus on a single platform, single chipset, single OS, and so on, but Marketing types are tryingto come up with messaging that appeals to a broad audience, from people with business backgrounds to others with moretechnical backgrounds, and that can be more challenging. For programmers, "creative" is an adjective; formarketers, it's a noun.
"Programming is the Great Game. It consumes you, body and soul. When you're caught up in it, nothing else matters."
True. As a storage consultant, I find myself writing code a lot, from small programs, scripts, and even HTML codefor this blog. When you are in your zone, working on something, one can easily lose track of time.
"Here's the secret that every successful software company is based on: You can domesticate programmers the way beekeepers tame bees. You can't exactly communicate with them, but you can get them to swarm in one place and when they're not looking, you can carry off the honey. You keep these bees from stinging by paying them money. More money than they know what to do with. But that's less than you might think."
I have never tamed bees, but many of my friends who are still programmers are motivated by factors other thanmaximizing their income, such as: friendly co-workers, job security, casual attire, and interesting challenges. A few make more than they know what to do with, the rest have
"One way or another, marketers get control. But...control of what? Instead of finding assembly lines of productive workers, they quickly discover that their product is produced by utterly unpredictable, uncooperative, disobedient, and worst of all, unattractive people who resist all attempts at management."
False. Either marketing had control in the first place (ala Apple, Inc.) or they never had. "Control of what?" is the key phrase here.
"The shock is greater for the coder, though. He suddenly finds that alien creatures control his life. Meetings, Schedules, Reports. And now someone demands that he PLAN all his programming and then stick to the plan, never improving, never tweaking, and never, never touching some other team's code."
True. But if you don't like surprises, perhaps software engineering is not the right career path for you.
"The hive has been ruined. The best coders leave. And the marketers, comfortable now because they're surrounded by power neckties and they have things under control, are baffled that each new iteration of their software loses market share as the code bloats and the bugs proliferate. Got to get some better packaging. Yeah, that's it."
This one depends. I've seen teams survive and manage, with junior programmers stepping up to backfill leadership roles, and other times, projects are scrapped, or started anew elsewhere. As for marketers, it doesn't take much to get one baffled, does it?
Thanks for the link, Tom!Read More]
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Well, it's Tuesday again, and we had several announcements this month, so here is a quick recap.We had some things announce May 13, and then some more announcements today, but since I was busywith conferences, will combine them into one post for the entire month of May 2008.
This time, I thought I would go "audio" with a recording from Charlie Andrews, IBM director ofproduct marketing for IBM System Storage:
If you are unable to listen, you can read the details for each here:
Also today IBM announced special 5-packs for LTO-4 and DDS-6 tape cartridge media. Here is the Press Release.Read More]
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I'll be traveling the next two weeks.
The week of May 11-15, I'll be in Los Angeles, California for the [IBM Systems & Technology Group Technical Conference]. I'll be presenting two topics:
The week after that, May 18-19, I'll be in Orlando, Florida for [IBM Pulse 2008] conference, which combines Tivoli and Maximo conferences of year's past. I'll be co-presenting two topics:
If you're at either, and want to meet up, let me know (either by comment below, or click on theemail-Tony-Pearson button down in the right panel)Read More]
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Happy [Cinco De Mayo] everyone!
I had a great weekend, participating in this year's ["World Laughter Day"] yesterday, and preparingfor tonight's festivities, found me pulling out the various packages from "Simply Dinners" from my freezer.
A Tucson-based company, [Simply Dinners] offers an alternative to restaurant eating.My sister went there, assembled a set of freezer-proof plastic bags containingall the right ingredients based on specific recipes, and gave them to me for my birthday, and they have been sitting in my freezer ever since... until last weekend.
My sister was careful to choose items that fit my [Paleolithic Diet] that my nutritionist has me on. However, I was skepticalthat any plastic bag full of frozen groceries would be any better than anything I could assemble on my own.I did, after all, attend "chef school" and do know how to cook well. Each package was intended to be a "dinner for two" but since I am single, was two meals each for me.
So, I decided to try them out, which would also give me more room in my freezer for incoming items, and theycame out very well. The outside of each plastic bag was a label that explained all the steps required to heatthe food. Partially-cooked vegetables were wrapped in foil, and went in for the last 10 minutes of cooking the meat.The process was straightforward, and the meals were delicious, but nothing I could not have done on my own witha recipe and a trip to the grocery store.
The question is whether someone with little or no skills could achieve similar, or acceptable results. I havefriends who are limited to assembling sandwiches from luncheon meats and cheese slices, as anything involvingheat other than simply boiling water is beyond their skills.
What does this have to do with storage? Blogger Taylor Allis from Sun Microsystems has a few posts[Sun is on to something - Open Storage and An Easier Storage Platform - OpenSolaris"] that explain Sun's recent press release[Sun Microsystems Extends World's First Open Storage Platform with New Services and Tools in OpenSolaris Operating System].
The key difference between "cooking for yourself" and "building your own storage" is that you aren't buildingstorage for just yourself. Unless you are a one-person SMB company, you are building storage that all of youremployees and managers count on to do their jobs, and by extension your customers and stockholders count on.
Of course I had to read responses from others before jumping in with my thoughts.Dave Raffo from Storage Soup writes [Sun going down in storage],feeling this is yet another indication that Sun has lost their mind, recounting previous events that supportthat theory.EMC blogger Mark Twomey in his StorageZilla posts [When Open Isn't] felt a littlebit guilty kicking a competitor when down. EMC blogger Chuck Hollis questions the reasons peoplemight be tempted to even try this in his post [Do-it-Yourself Storage]. Here'san excerpt:
(For EMC, vendor lock-in is great when customers are using and comfortable with EMC products, and awful when they use andare comfortable with storage from someone else. But nobody who is "comfortable" with what they have ever complain about"vendor lock-in" do they? It's the ones who are growing uncomfortable and feel trapped in changing. Howinvolved a company's use of EMC's proprietary interfaces are can greatly determine the obstacles in switching toa different vendor.Of course, if you count yourself as someone growing uncomfortable with your existing storage vendor, IBM can help you fix that problem, but that is a subject for another post.)
Worried about "vendor lock-in"? Try "admin lock-in" where you must keep a storage admin around because he or shewas the one that put your storage together. I've seen several companies held hostage by their system adminsfor home-grown scripts that serve as "duct tape for the enterprise".The other issue is whether you have storage admins who have the necessary hardware and software engineering skillsto put suitable storage together. There are some very smart storage admins I know who could, and others that wouldhave a difficult time with this.
No doubt this is promising for the home office. I myself have taken several PCs that were running older versions of Windows,but not powerful enough to upgrade to Windows Vista, wiped them clean, loaded Linux, and configured them from everythingfrom simple browser workstations to full LAMP application server configurations. While this might sound easy, I am a professional hardwareand software engineer with Linux skills.I have no doubt that someone with sufficient engineering and Solaris skills could put together a storage system for home use.
One area where Sun definitely benefits from this "Open Storage" approach is to develop Solaris skills. I have no personal experience with OpenSolaris, but assume that if you learn it, you would be able to switch overto full Solaris quite easily.Today, most people have Windows, Linux and/or MacOS skills coming into the workforce, and this could be Sun's way of getting new fresh faces who understand Solaris commands to replace retiring "baby boomers". The lack of Sola Certainly, IBM's strategic choice to support Linuxhas been a great success. People learn Linux on their home systems, and at school, and are able to carry those skillsto Linux running on everything from the smallest IBM blade server to IBM's biggest mainframe. The videos on Sun for the "recipes" on how to put together various "storage configurations in ten minutes" appear simplerthan last summer's "How to hack an Apple iPhone to switch away from AT&T" procedures. technorati tags: Cinco De Mayo, World Laughter Day, Simply Dinners, Paleolithic, diet, Taylor Allis, OpenSolaris, Solaris, open storage, Dave Raffo, Mark Twomey, Chuck Hollis, EMC, Sun, Linux, Windows, MacOS, mainframe, blade, recipes, hack, Apple, iPhone, AT&T
Certainly, IBM's strategic choice to support Linuxhas been a great success. People learn Linux on their home systems, and at school, and are able to carry those skillsto Linux running on everything from the smallest IBM blade server to IBM's biggest mainframe.
The videos on Sun for the "recipes" on how to put together various "storage configurations in ten minutes" appear simplerthan last summer's "How to hack an Apple iPhone to switch away from AT&T" procedures.
technorati tags: Cinco De Mayo, World Laughter Day, Simply Dinners, Paleolithic, diet, Taylor Allis, OpenSolaris, Solaris, open storage, Dave Raffo, Mark Twomey, Chuck Hollis, EMC, Sun, Linux, Windows, MacOS, mainframe, blade, recipes, hack, Apple, iPhone, AT&T
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Continuing this week's theme on "best of breed", some questions arise: How is this calculated or determined?How is one storage solution "better" than another? Which attributes weigh more heavily in the decision?
Some attributes are directly measurable, like storage performance. For this, gather up a list ofall the storage products you are interested in, go to the [Storage Performance Council website],determine whether SPC-1 or SPC-2more closely matches your application workload, and then choose the best product fromthe benchmarks, discarding any vendors that don't bother to have benchmarks posted.The new SPC-2 benchmark was created, in part, to address new workloads for the Media and Ente However, other attributes, like "easy to manage", are not as straightforward to measure.One client compared the complexity of different solutions by counting the number of cables involved to connect the various parts of each solution. Only external cables were considered. All of the cables inside an IBM SystemStorage DS8000 would not be counted. By this measure, a single IBM System z10 EC mainframe connected to a single IBM DS8000 disk system over a few FICON cables would therefore be "less complicated" than a thousand x86 servers connectedvia FCP SAN switches to dozens of disk systems. I thought of this when fellow IBM blogger Alan Lepofsky posted[Lenovo x300 versusMacbook Air commercial], pointing to this: But counting cables only handles the hardware part of the interconnections. You have to also considerthe interconnections between the software, between users, and between IT administrators. It is not alwaysobvious where those connections are, and how to count them into consideration. This month, IBM introduced the first "Management Complexity Factor" (MCF) for the Media andEntertainment industry. IBM MCF a result of IBM's acquisition of NovusCG, and is an essential part of"Storage Optimization Services" being offered by IBM. Here is an excerpt from the[IBM Press Release]: Since 1995, IBM has invested more than $18 billion on public acquisitions, making it the most acquisitive company in the technology industry, based on volume of transactions. IBM has a strong global focus on the media and entertainment industry across all of its services and products, serving all the major industry segments -- entertainment, publishing, information providers, media networks and advertising. For more information on IBM, please visit [www
However, other attributes, like "easy to manage", are not as straightforward to measure.One client compared the complexity of different solutions by counting the number of cables involved to connect the various parts of each solution. Only external cables were considered. All of the cables inside an IBM SystemStorage DS8000 would not be counted. By this measure, a single IBM System z10 EC mainframe connected to a single IBM DS8000 disk system over a few FICON cables would therefore be "less complicated" than a thousand x86 servers connectedvia FCP SAN switches to dozens of disk systems.
I thought of this when fellow IBM blogger Alan Lepofsky posted[Lenovo x300 versusMacbook Air commercial], pointing to this:
But counting cables only handles the hardware part of the interconnections. You have to also considerthe interconnections between the software, between users, and between IT administrators. It is not alwaysobvious where those connections are, and how to count them into consideration.
This month, IBM introduced the first "Management Complexity Factor" (MCF) for the Media andEntertainment industry. IBM MCF a result of IBM's acquisition of NovusCG, and is an essential part of"Storage Optimization Services" being offered by IBM. Here is an excerpt from the[IBM Press Release]:
Since 1995, IBM has invested more than $18 billion on public acquisitions, making it the most acquisitive company in the technology industry, based on volume of transactions.
IBM has a strong global focus on the media and entertainment industry across all of its services and products, serving all the major industry segments -- entertainment, publishing, information providers, media networks and advertising.
For more information on IBM, please visit [www
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Happy "Earth Day 2008" everyone!
[Earth Day] is celebrated in many countries on April 22, which marks the anniversary of the birth of the modern environmental movement in 1970. Others celebrate this on the March equinox.
IBM has finally aggregated everything that we are doing around "Green" initiatives onto a single[IBM Green] landing page. This has everything from IBM's own activities as well as what we sell to our clients.
IBM also developed [Power Up, the Game], which is theEarth Day Network's "official" game for today's festivities. It's a 3-D game created by IBM Research to help save a fictitious planet - the goal being to help students learn about ecology and climate change. This game is also hoped to motivate young students to get interested in math, scienceand technology.Eightbar has a great post [PowerUp - A serious game out inthe wild] discussing this.Here's also a 3-minute[the making of "Power Up, the game" video] to geta behind-the-scenes look.The game is a downloadable Windows client that then connects to the main servers to run.
If you prefer the real world over virtual worlds, IBMer Harald Fuchs, from IBM Germany, is currently trekking across Greenland's polar ice cap. You can follow along on his blog:[Greenland Crossing 2008].Fellow IBM blogger "Turbo" Todd Watson writes about this in his post [Where on the Greenland Ice Sheet is Harald Fuchs?]Read More]
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IDC, an independent industry analyst firm, put out their 4Q07"Worldwide Disk Storage Systems Quarterly Tracker" report. Here is an excerpts from their [press release]:
"Worldwide external disk storage systems factory revenues posted 9.8 percent year-over-year growth in the fourth quarter of 2007 (4Q07) and totaling $5.3 billion (USD), according to the IDC Worldwide Disk Storage Systems Quarterly Tracker. For the quarter, the total disk storage systems market grew to $7.5 billion (USD), up 7.6 percent from the prior year's fourth quarter. Total disk storage systems capacity shipped reach 1,645 petabytes, growing 56.3 percent."
For those wondering how an industry could grow 56.3 percent in capacity, but only 7.6 percent in revenue, it isbecause the average dollar-per-GB dropped in 2007 from $6.63 down to $4.56 (USD), representing a 31 percent decline.In the past, disk prices dropped 40 to 60 percent each year, so making single digit growth was the best major vendorscould hope for. However, lately this has slowed down to 25 to 35 percent decline, but the client demand for capacity continues at the 60 percent pace, which means that vendors could achieve double digit revenue growth soon.
Once again, IBM was ranked number 1 in total disk storage. No surprise there. Here are the details:
"Total Disk Storage Systems Market
But why focus just on disk? IDC also released their"Worldwide Combined Disk and Tape Storage 3Q07 Market Share Update", and IBM was number one for that as well,taking in 21.9 percent share. Here's a quote of IBM VP Barry Rudolph in[CNN Money]:
"IBM's continued leadership in the storage hardware market reaffirms our strategy to provide the most comprehensive tiered portfolio of storage offerings, ranging from software and services to disk and tape storage solutions," said Barry Rudolph, Vice President, Storage Stack Solutions, IBM. "IBM is the clear choice for providing information infrastructure solutions that offer the most cost-efficient, streamlined approach to help our customers increase overall productivity and maximize performance."
It is looking like 2008 is going to be a good year for IBM!
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It's been a while since I've talked about [Second Life].
The latest post on eightbar[Spimes, Motes and Data centers]discusses IBM's use of virtual world technology to analyze data centers in three dimensions.New World Note asks[What's The Point Of 3D Data Centers?]One would think that a simple monitoring tool based on a two-dimensional floor plan would be enough to evaluate a data center.
Enter Michael Osias, IBM (a.k.a Illuminous Beltran in Second Life). Some of the leading news sites havebegun to notice some 3D data centers that he has helped pioneer. UgoTrade writes up an article aboutMichael and the media attention in [The Wizard of IBM's 3DData Centers].
Of course, in presenting these "Real Life/Second Life" (RL/SL) interactive technologies, IBM is sometimes the target of ridicule. Why? Because IBM is 10 years ahead of everyone else. So, are there aspects of a data center where 3D interfaces makes sense? I think there is.
IBM's "New Enterprise Data Center" vision recognizes that people will need to focus on the management aspectsof their IT infrastructure, and 3D virtual world technologies might be an effective way to getthe job done.Read More]
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I am always amused in the manner the IT industry tries to solve problems. Take, for example, theprocess of backups. The simplest approach is to backup everything, and keep "n" versions of that.Simple enough for a small customer who has only a handful of machines, but does not scale well. Inmy post [Times a Million],I coined the phrase "laptop mentality", referring to people's inability to think through solutions in large scale.
Apparently, I am not alone.Steve Duplessie (ESG) wrote in his post[Random Thoughts]:
"I may even get to stop yelling at people to stop doing full backups every week on non-changing data (which is 80 %+) just because that's how they used to do it. They won't have a choice. You can't back up 5X your current data the way you do (or don't) today."
Hu Yoshida (HDS) does a great job explaining that thereare three ways to perform deduplication for backups:
Here's an excerpt from his post[Deduplication Ratios]:
"A full backup of 1TB data base tablespace is taken on day one. The next day another full backup is taken and only 2GB of that backup has any changes.
While IBM also offers deduplication in the IBM System Storage N series disk systems, I find that for backup, itis often more effective to apply best practices via IBM Tivoli Storage Manager (TSM). Let's take a look at some:
Last November, I visited a customer in Canada. All of their problems were a direct result of taking full backupsevery weekend. It put a strain on their network; it used up too many disk and tape resources; and it took too long tocomplete. They asked about virtual tape libraries, deduplication, and anything else that could help them. The answer was simple: switch to IBM Tivoli Storage Manager and apply best practices.
technorati tags: Steve Duplessie, ESG, Hu Yoshida, HDS, deduplication, N series, application-aware, database-aware, database, tablespace, best practice, Tivoli, Storage Manager, TSM, progressive, incremental, backup[Read More]
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Last year, in my post [Inaugural Brand Impact 2007 Awards], I mentioned how IBM beat out other major storage vendors for the best brand "IBM System Storage". I am proud of this, and highlighted it as one of my team's key accomplishments during my brief20-month career in marketing, which I recapped in my post[Switching Over from What and Why] when I switched over to consulting.
This year, IBM did it again. For a second consecutive year, IBM System Storage was recognized by [Liquid Agency]as the leading brand for enterprise storage. Here is an excerpt from the [IBM Press Release]:
"IBM System Storage is the most trusted storage portfolio in the world, providing our clients leading disk, tape and storage software solutions and services. This award reflects IBM's priority in delivering information infrastructure solutions to solve our client's most critical storage challenges," said Barry Rudolph, Vice President, IBM System Storage. "We are helping clients -- from large corporations to small businesses -- intelligently manage information as a strategic business asset. We are proud to be recognized as the clear market leader in delivering solutions that help our clients manage and extract value from their information."
Liquid Agency reviewed over 250 technology brands to make this assessment.
IBM also swept a variety of other awards. Here are a few excerpts from[Datamation Announces 2008 Product of the Year Winners]: