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IBM wins lots of awards, but this time is unique: [IBM and Fox Networks Group have jointly won an Engineering Emmy® Award] for Innovation from the Academy of Television Arts & Sciences. According to the Academy, by improving the ability of media companies to capture, manage and exploit content in digital form, IBM and Fox have fundamentally changed the way that audio and video content is managed and stored. Here's an excerpt from the IBM Press Release:
Last year, in my posts [Double the Storage Capacity - Double the Fun!], [Happy E.A.R.T.H day!], [Local IBM Team recognized by Arizona Daily Star], and [On Cirago Docking Stations, IBM RDX and LTFS], I had referred to LTFS by its prior name, the Long Term File System. People keep archives on tape because it is a great medium for long term retention.
Unfortunately, people didn't like the name, but they loved the acronym, so it was renamed to Linear Tape File System. IBM offers LTFS single-drive edition on its LTO-5 and TS1140 tape drives, and LTFS library-edition across all of its tape libraries. Since everyone hates proprietary vendor lock-in, IBM has graciously shared LTFS as an open source standard with the rest of the Linear Tape Open consortium.
(Note: I was not there at the awards ceremony. The pictures were taken by Ed Childers, David Pease and Rainer Richter of each other. Additional photos are available on this [Flicr photo album].)
(1) Rainer Richter, Media Technology Market Partners LLC [MTMP], presenting the Emmy to Steve Canepa, IBM General Manager for Media and Entertainment industry. MTMP is an IBM Business Partner that offers integrated solutions for LTO and LTFS, consulting, services, and technology to the media and entertainment industry…
(2) Ed Childers, IBM manager of the Tape Drive Development team, holding the Emmy. Fellow IBM blogger Steve Hamm credits Ed on coming up with the idea for LTFS seven years ago, in his blog post [Coding and Loading in Las Vegas: How a Team of IBM Researchers Helped Transform the Way Video is Stored]. Ed wanted to make tape storage easier to use and to integrate it into the workflow of networks and studios, and suggested using an indexing system that would allow people to write software that would make video more accessible.
(3) David Pease, IBM Senior Technical Staff Member from the IBM Almaden Research Center, holding the Emmy. Along with Lucas Villa Real (IBM Brazil) and Michael Richmond (IBM Almaden), David and his team were able to come up with a working prototype in just four months. Michael discusses this in his posts [Tape? Does anyone care about Tape anymore?"] and [the Emmy goes to... LTFS].
If David and Ed look familiar, it is because I had their picture on my blog back in May when [LTFS won 2011 NAB Show Pick Hits award]. For more from the IBM Almaden Research team, see their blog post [We won an Emmy!]
Of course, Technology is only worthwhile if you put it to use. Our friends at FOX initially partnered with IBM to develop this video archive solution for the National Football League (NFL). If there is one place that "re-purposes" a lot of video footage, it is sports television. The technology proved so useful that FOX has since expanded it to other types of programming.
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I have arrived safely to San Francisco, and was able to check-in at the hotel, pick up my registration badge for Oracle OpenWorld 2011, and attend the first keynote session. This is the largest Oracle OpenWorld event to-date, with over 45,000 attendees from 117 different countries. There are 520,000 square feet of exhibition floor, and over 2,400 educational sessions. The conference is spread across the different buildings of the Moscone center, as well as nearby hotels. On average, attendees will walk seven miles during the week.
Larry Ellison was the keynote speaker for this first kick-off session. He focused almost exclusively on server and storage hardware. He feels that business is all about moving data, not doing integer math.
He also mentioned that Bob Shimp would kick-off the Cloud later in the week. Given that Larry himself thought that Cloud was a stupid, over-marketed term that nobody has deployed over the past few years, to a complete believer, claiming that over 20 live demos will be given this year on Cloud.
Perhaps the funniest quote was his motivation to use Infiniband as the interconnect
"Ethernet was invented by Xerox when I was a child."
Here are some sessions that IBM is featuring on Monday. Note the first two are Solution Spotlight sessions at the IBM Booth #1111 where I will be most of the time.
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Can you believe it has been five years since I started blogging?
(If you absolutely abhor the navel-gazing associated with blog
Back in July 2005, IBM decided to merge together two brands, IBM eServer and IBM TotalStorage, into a single all-encompassing "IBM Systems" brand. Thus TotalStorage brand became the "IBM System Storage" product line of the "IBM Systems" brand. The next six months was spent renaming some (not all) of the products. The following January, I was named the Marketing Strategist for this new product line, with the mission to help promote the new naming convention.
We looked at possibly doing a regularly-scheduled podcast, but nobody back then, including myself, were familar with audio editing tools. Instead, we chose a blog. Most blogs at IBM are internal, safely hidden behind the firewall, accessible only to IBM employees. I wanted mine to be different, to be accessible to the public, clients, prospects, IBM Business Partners, and yes, even those working for IBM's various competitors. One thing I like about blogs is that if you have a typo, or make a mistake, you can go back and correct it after it has posted.
Marketing through social media is quite different than traditional marketing techniques. Management was supportive, but legal wanted to review and approval everything I wrote before I posted it onto my blog. Official IBM Press Releases, for example, go through a dozen reviews before they are finally made public. I refused. This kind of review and approval would ruin the blogging process.
Fortunately, this blog was not my first attempt at technical writing. Our legal counsel reviewed my past trip reports from various conferences, and decided to let me blog without review. Occasionally, someone will reivew my blog once already posted, and ask me to make some corrections. It reminds me of my favorite saying used heavily within IBM:
It is easier to get forgiveness than permission.
Despite these delays, we managed to launch this blog in September 2006, just in time to celebrate the 50th anniversary of disk systems. IBM introduced the industry's first commercial disk system on September 13, 1956.
Over the years, this blog has helped sales reps and IBM Business Partners close deals, and address the FUD their prospects heard from competition. I have helped my readers get in touch with the right people within IBM. And, I have "sent the elevator back down", helping other IBMers launch their own blogs, including [Barry Whyte], [Elisabeth Stahl], and [Anthony Vandewerdt].
Today, bloggers have a profound impact on the world. Not everyone has a positive view on this. Bloggers and other users of social media have been seen as whistle-blowers for fraudulent corporations, as activists against corrupt governments and dictators, and as subject matter experts and fact checkers referenced during television and radio newscasts. In a recent movie, one of the major characters was a trouble-making blogger, and another character describes his blogging as nothing more than "graffiti with punctuation."
I want to thank all of my readers for making this the #1 most influential blog on IBM DeveloperWorks in 2011! This blog has been [published in a series of books], Inside System Storage Volume I and Volume II. And yes, before you all ask in the comments below, I am actively working on Volume III.
For a bit of nostalgia, I invite you to read my first 21 blog posts that I posted back in [September 2006].
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This Thursday, June 16, 2011, marks IBM's Centennial 100 year anniversary. It happens to also be my 25th anniversary with IBM Storage. To avoid conflicts in celebrations, we decided to celebrate my induction into the "Quarter Century Club" (QCC) last Friday instead.
My colleague Harley Puckett was master of ceremonies. Here he is presenting me with a memorial plaque and keychain. Harley mentioned a few facts about 1986, the year I started working for IBM. Ronald Reagan was the US President, gasoline cost only 93 cents per gallon, and the US National Debt was only 2 trillion US dollars!
Here are my colleagues from DFSMShsm. From left to right: Ninh Le, Henry Valenzuela, Shannon Gallaher, and Stan Kissinger. I started in 1986 as aa software developer on DFHSM, and slowly worked my way up to be a lead architect of DFSMS.
Here are my colleagues from Tivoli Storage Manager (TSM). From left to right: Matt Anglin, Ken Hannigan and Mark Haye. I first met them when they worked in DFDSS, having moved from San Jose, CA down to Tucson. While I never worked on the TSM code itself, I did co-author some of the patents used in the product and other products like the 3494 Virtual Tape Server that makes use of TSM internally. I also traveled extensively to promote TSM, often with a TSM developer tagging along so they can learn the ropes about how to travel and make presentaitons.
Here are my colleagues from the disk team. From left to right: Joe Bacco, Carlos Pratt, Gary Albert, and Siebo Friesenborg. I worked on the SMI-S interface for the ESS 800 and DS8000 disk systems needed for the Tivoli Storage Productivity Center. Joe leads the "Disk Magic" tools team. Carlos and I worked on qualifying the various disk products to run with Linux on System z host attachment. Gary Albert is the Business Line Executive (BLE) of Enterprise Disk. Siebo Friesenborg was a disk expert on performance and disaster recovery, but is now enjoying his retirement.
Here are my colleagues from the support team. From left to right: Max Smith, Dave Reed, and Greg McBride. I used to work in Level 2 Support for DFSMS with Max and Dave, carrying a pager and managing the queue on RETAIN. We had enough people so that each Level 2 only had to carry the pager two weeks per year. On Monday afternoons, the person with the pager would give it to the next person on the rotation. On Monday, September 10, 2001, I got the pager, and the following morning, it went off to help all the many clients affected by the September 11 tragedy.
I worked with Greg McBride when he was in DFSMS System Data Mover (SDM), and then again in Tivoli Storage Productivity Center for Replication (TPC-R), and now he is supporting IBM Scale-Out Network Attached Storage (SONAS).
Standing in the light blue striped shirt is Greg Van Hise, my first office-mate and mentor when I first joined IBM. He went on to be part of the elite "DFHSM 2.4.0" prima donna team, then move on to be an architect for Tivoli Storage Manager (TSM).
I wasn't limited to inviting just coworkers, I was also able to invite friends and family. Here are Monica, Richard, and my mother. Normally, my parents head south for the summer, but they postponed their flights so that they could participate in my QCC celebration.
From left to right: my father, Greg Tevis, and myself. It was pure coincidence that my father would wear a loud darkly patterned shirt like mine. Honestly, we did not plan this in advance. Greg Tevis and I were lead architects for the Tivoli Storage Productivity Center, and Greg is now the Technology Strategist for the Tivoli Storage product line.
Here is Jack Arnold, fellow subject matter expert who works with me here at the Tucson Executive Briefing Center, sampling the food. We had quite the spread, including egg rolls, meatballs, luncheon meats, chicken strips, and fresh vegetables.
More colleagues from the Tucson Executive Briefing Center, from left to right, Joe Hayward, Lee Olguin, and Shelly Jost. Joe was a subject matter expert on Tape when I first joioned the EBC in 2007, but he has moved back to the Tape development/test team. Lee is our master "Gunny" sargeant to manage all of our briefing schedules. Shelly is our Client Support Manager, and was the one who organized all the food and preparations for this event!
Lastly, here are Brad Johns, myself, and Harley Puckett. Brad was my mentor for my years in Marketing, and has since retired from IBM and now works on his golf game. I would like to thank all of the Tucson EBC staff for pulling off such a great event, and all my coworkers, friends and family for coming out to celebrate this milestone in my career!
In addition to the plaque and keychain, Harley presented me with a book of congratulatory letters. If you would like to send a letter, it's not too late, contact Mysti Wood (firstname.lastname@example.org).
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When I turned on the television last weekend, I saw large waves of water knock down rows of small houses. I thought I had caught the end of a bad Godzilla movie, but sadly it was not movie special effects. Mother Nature can be quite destructive. Over the past four days, Japan has been hit hard by a series of earthquakes and resulting tsunami.
(Note: Disasters can happen anywhere and at any time. Last month, New Zealand had an earthquake as well. It is best to always be prepared. If you haven't done so lately, check out the latest recommendations from the US Government [Ready.Gov] website.)
Several have asked me how this tragedy in Japan might affect IBM and its clients. Here is what I have gathered from various sources. All IBM Japan employees have survived, are safe and reporting no major injuries. IBM has four major facilities, near central part of the country around Tokyo, far from Sendai, the epicenter. All IBM buildings are still standing and operational. A few sections of Tokyo are affected by scheduled brown-outs in an effort to save electricity. Employees are asked to telecommute (a.k.a. work from home) to minimize traffic congestion.
I have been to Japan many times throughout my career. Back in the summer of 1995, IBM sent me to Osaka to help out clients in the aftermath of the Great Hanshin eartquake near Kobe. I remember it well, sending an email back to my team saying "It is 1995, and here in Japan it is 95 degrees and 95 percent humidiy." It was seven months after the earthquake, but people were still living in cardboard boxes and make-shift tents.
Many people asked if I will be going back to Japan to help out. I speak Japanese, can make sense of the Japanese Katakana characters on computer monitors, and am an expert in Disaster Recovery. However, the IBM Japan team is doing an awesome job helping our clients restore their data and recovery their business operations. Of course, if IBM needs me in Japan, I will gladly go, but so far, it doesn't seem that I am needed there.
Instead, I will support Japan remotely from my little office here in Tucson, Arizona. If you want to help, contribute to the Red Cross [Japan Earthquake and Pacific Tsunami] fund.