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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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Every January, we look back into the past as well as look into the future for trends to watch for the upcoming year. Ray Lucchesi of Silverton Consulting has a great post looking back at the [Top 10 storage technologies over the last decade]. I am glad to see that IBM has been involved with and instrumental in all ten technologies.
Looking into the future, Mark Cox of eChannel has an article [Storage Trends to Watch in 2011], based on his interviews with two fellow IBM executives: Steve Wojtowecz, VP of storage software development, and Clod Barrera, distinguished engineer and CTO for storage. Let's review the four key trends:
Cloud Storage and Cloud Computing
No question: Cloud Computing will be the battleground of the IT industry this decade. I am amused by the latest spate of Microsoft commercials where problems are solved with someone saying "...to the cloud". Riding on the coat tails of this is "Cloud Storage", the ability to store data across an Internet Protocol (IP) network, such as 10GbE Ethernet, in support of Cloud Computing applications. Cloud Storage protocols in the running include NFS, CIFS, iSCSI and FCoE.
Mark writes "..vendors who aren't investing in cloud storage solutions will fall behind the curve."
Economic Downturn forces Innovation
The old British adage applies: "Necessity is the mother of invention." The status quo won't do. In these difficult economic times, IT departments are running on constrained budgets and staff. This forces people to evaluate innovative technologies for storage efficiency like real-time compression and data deduplication to make better use of what they currently have. It also is forcing people to take a "good enough" attitude, instead of paying premium prices for best-of-breed they don't really need and can't really afford.
IT Service Management
Companies are getting away from managing individual pieces of IT kit, and are focusing instead on the delivery of information, from the magnetic surface of disk and tape media, to the eyes and ears of the end users. The deployment mix of private, hybrid and public clouds makes this even more important to measure and manage IT as a set of services that are delivered to the business. IT Service Management software can be the glue, helping companies implement ITIL v3 best practices and management disciplines.
Smarter Data Placement
A recent survey by "The Info Pro" analysts indicates that "managing storage growth" is considered more critical than "managing storage costs" or "managing storage complexity".
This tells me that companies are willing to spend a bit extra to deploy a tiered information infrastructure if it will help them manage storage growth, which typically ranges around 40 to 60 percent per year. While I have discussed the concept of "Information Lifecycle Management" (ILM), for the past four years on this blog, I am glad to see it has gone mainstream, helped in part with automated storage tiering features like IBM System Storage Easy Tier feature on the IBM DS8000, SAN Volume Controller and Storwize V7000 disk systems. Not all data is created equal, so the smart placement of data, based on the business value of the information contained, makes a lot of sense.
These trends are influencing what solutions the various different vendors will offer, and will influence what companies purchase and deploy.
The "Basic" offering includes a single IBM Storwize V7000 controller enclosure, and three year warranty package that includes software licenses for IBM Tivoli Storage FlashCopy Manager (FCM) and IBM Tivoli Storage Productivity Center for Disk - Midrange Edition (MRE). Planning, configuration and testing services for the software are included and can be performed by either IBM or an IBM Business Partner.
The "Standard" offering allows for multiple IBM Storwize V7000 enclosures, provides three year warranty package for the FCM and MRE software, and includes implementation services for both the hardware and the software components. These services can be performed by IBM or an IBM Business Partner.
Why bundle? Here are the key advantages for these offerings:
Increased storage utilization! First introduced in 2003, IBM SAN Volume Controller is able to improve storage utilization by 30 percent through virtualization and thin provisioning. IBM Storwize V7000 carries on this tradition. Space-efficient FlashCopy is included in this bundle at no additional charge and can reduce the amount of storage normally required for snapshots by 75 percent or more. IBM Tivoli Storage FlashCopy Manager can manage these FlashCopy targets easily.
Improved storage administrator productivity! The new IBM Storwize V7000 Graphical User Interface can help improve administrator productivity up to 2 times compared to other midrange disk solutions. The IBM Tivoli Storage Productivity Center for Disk - Midrange Edition provides real-time performance monitoring for faster analysis time.
Increased application performance! This bundle includes the "Easy Tier" feature at no additional charge. Easy Tier is IBM's implementation of sub-LUN automated tiering between Solid-State Drives (SSD) and spinning disk. Easy Tier can help improve application throughput up to 3 times, and improve response time up to 60 percent. Easy Tier can help meet or exceed application performance levels with its internal "hot spot" analytics.
Increased application availability! IBM Tivoli Storage FlashCopy Manager provides easy integration with existing applications like SAP, Microsoft Exchange, IBM DB2, Oracle, and Microsoft SQL Server. Reduce application downtime to just seconds with backups and restores using FlashCopy. The built-in online migration feature, included at no additional charge, allows you to seamlessly migrate data from your old disk to the new IBM Storwize V7000.
Significantly reduced implementation time! This bundle will help you cut implementation time in half, with little or no impact to storage administrator staff. This will help you realize your return on investment (ROI) much sooner.
Regardless of what you do, it is important to keep your finger on the pulse of what is going on around you. Let me recap the different jobs I have had within IBM:
I started as a Software Engineer on DFHSM, which was later renamed to DFSMShsm, and worked my way up to lead architect for the entire DFSMS product. I attended user group conferences like SHARE and GUIDE to formally present the latest releases of the product, and to collect requirements for improvements and additions desired by the CIOs, IT directors and Storage Admins that attended. Each requirement was proposed to the group, who then voted on a scale from -3 to +3, with zero considered abstention. Six months later, I would come back to present which requirements were implemented, which ones were in consideration for future releases, and which ones were rejected because they were not strategic. Not everyone was happy with these decisions, and I took a lot of abuse on this. However, the process of gathering requirements was important, and the products are better for it.
I switched over to Marketing, starting out as a Marketing Manager for various prodcts, and working my way up to lead Marketing Strategist for the IBM System Storage product line. I continued to attend conferences to understand the client requirements, but I also attended meetings with IBM sales reps and Business Partners. For those who lump "Marketing and Sales" into a single category, there is a difference. Marketing is the transfer of awareness and enthusiasm, whereas Sales is the transfer of ownership. When Marketing does their job well, prospects are lining up to buy your product. When they don't, the Sales team has to pick up the slack, and provide the awareness and enthusiasm that Marketing failed to deliver. I traveled all over the world to present our Marketing Strategy. Not everyone was happy with some of our decisions, and I took a lot of abuse on this. However, the process of "socializing" the marketing message and hearing feedback of those who faced clients every day was important, and the marketing strategy was better for it.
Three years ago, I switched again, this time to be a Storage Consultant at the Tucson Executive Briefing Center. While I still travel to clients and conferences, in most cases the clients come to me, here in Tucson, Arizona. I get to present our strategy, solutions and products. Not everyone is happy with some of our decisions, and I take a lot of abuse on this. However, the process of helping customers make tough business and IT purchase decisions is important, and both IBM and our clients are better for it.
It was in this same concept that US Representative Gabrielle ("Gabby") Giffords launched a series of "Congress on your Corner" meetings. These were open air townhall meetings that allowed her to present her priorities and plans for the future, and to get feedback from her constituents. Last Saturday, at one such event here in Tucson, she was shot in the head. The shooter then proceeded to shoot another 20 rounds at others before being tackled to the ground by two volunteers. He had another 70 bullets left, so it could have been much worse.
Congresswoman Gifford survived, but six died, including a US Federal Judge, a Pastor at a local church, and a 9-year-old girl, who ironically was born on Setpember 11, 2001, the date of another US tragedy. The girl had just been elected to her student council, and came out to learn what government was all about. Another dozen people were wounded.
The last time I saw Gabby in person was last October 2010, at a charity auction to benefit the local Boys and Girls Club of America. She was shaking hands with everyone. I wished her good luck on her re-election campaign, which she won a few weeks later by a slim margin of some 4,000 votes.
(People have asked me if I knew her in high school. Gabby and I both attended University High in Tucson, rated one of the top 25 high schools in the USA. She would have started her freshman year months after I graduated, so I don't remember ever crossing paths.)
Having spent much of my childhood in Central and South America, I have witnessed my fair share of gun violence, military coups, and government take-overs. Of course, in a democratic government, there is a more peaceful way to resolve your differences. In my younger days, I was a lobbyist for local and state government here in Arizona for various causes and issues. I have met and dealt with many politicians. While many people are still in shock and awe over Saturday's tragedy, consider the following:
Tucson is part of the Wild, Wild, West. We are not far from the infamous town of Tombstone where a famous shoot-out happened at the OK Corrall. A popular activity here is to shoot rounds at a shooting range, either rent a gun or bring your own. Gun ownership is high, and hunting is a popular sport. Tucson hosts "Gun Shows" that allow people to buy guns without the mandatory 5-day waiting period. Every year, Tucson celebrates "Dillinger Days" to comemorate the capture of gunslinger John Dilinger at the Hotel Congress in downtown Tucson.
Tucson is close to Mexico. Authorities have reported as many as 30,000 people have been killed on the other side of the US-Mexico border in the past five years by rival drug cartels. An estimated 30 percent of the Tucson economy comes from human and drug trafficking. Those killed in Mexico include government officials, law enforcement and journalists. Last year, US President Barack Obama [ordered 1200 troops to protect the US-Mexico border], of which half were deployed here in Arizona. The district I live in that Congresswoman Giffords represents borders Mexico.
Tucson has high schools, colleges and Universities. We have had our share of shootings by frustrated students.
While everyone immediately was quick to blame this tragedy on everyone from [Sarah Palin] to Mexican drug lords, it appears the shooter was merely a frustrated college student, acting alone, and is now in custody awaiting trial. He was attending Pima Community College and had his run-ins with the college police there as well. He had applied to join the US Army, but his application was rejected.
In the early 1990s, to help me prepare to become a public speaker, IBM loaned me out to teach at the local schools. I did four semesters of high school, and then taught a year of Computer Science 101 at Pima Community College. (Yes, I have all the teaching credentials to do this.) I found this experience to be great training for me to practice my speaking skills. However, I took a lot of abuse. I had disruptive students, angry students, frustrated students, and students that would threaten me if they did not pass the class. One by one, they would drop out of my class, leaving me with only nine students finishing my class with a passing grade.
Sadly, community colleges across the country carry a stigma that they are not as good as a full four-year University. The students I met at Pima Community College were here because they could not find decent employment with just a high school diploma, weren't smart enough or rich enough to attend the University of Arizona, and just didn't know what to do with their lives. Some who graduate manage to get jobs as technicians and medical assistants, while others use this as a stepping stone to transfer over to the University of Arizona or other specialized training program.
I am sure there is much more to learn about this incident. Politicians can expect to take some abuse for the decisions made, their actions or lack of action on various issues, but nobody deserves being shot. Congresswoman Giffords was just trying to put her finger on the pulse of her district, to understand the concerns of her constituents so that she could represent us properly in her third term in office. Instead, we have doctors at the University Medical Center keeping their finger on her pulse. So far, things are hopeful, she is able to respond to commands such as "wiggle your toes" or "hold up two fingers".
The latest update to the IBM Storage channel on YouTube is fellow IBMer Bob Dalton presenting IBM Scale-Out Network Attached Storage (SONAS) at the NAB 2010 conference. Here is the quick [2-minute YouTube video].
Wrapping up my post-week coverage of the [Data Center 2010 conference], I stuck through the end to get my money's worth at this conference. As the morning went on, it became obvious many people booked flights or started their weekends prior to the official 3:15pm ending of the last day.
Strategies for Data Life Cycle Management
I prefer the term "Information Lifecycle Management", but the two analysts presenting decided to use DLM instead. Let's start with the biggest challenge faced by the audience.
The problem is not meeting Service Level Agreements (SLA) but Service Level Expectations. When looking at the real business value of IT, you should link IT strategy to business outcomes and directives, align with your CIO's pet initiatives, and position storage as a technology supporting IT Directors goals. Here were the top five goals:
Curtailing Storage Sprawl
Compliance and e-Discovery
Improving Service Levels for Data Availability and Protection
Moving to Cloud Computing
The analysts reviewed both a "Tops Down" and "Bottoms Up" approach. They recommend what they call an "Enterprise Infomration Archive" (what IBM calls Smart Archive, by the way) that provides a better understanding of all data.
No greater lie has been told than "Storage is Cheap". Currently, only 10 percent of companies hvae a formal "deletion policy", but the analysts predict this will rise to 50 percent by 2013.
The "Bottoms Up" approach is focused on modernizing the data center at the storage technology level. There has been a resurgence in interest in ILM solutions, implementing storage tiers, and storage efficiency features like thin provisioning, data deduplication and real-time compression. Cloud Computing can help off-load this effort to someone else.
ILM provides real business value, such as reduce costs, improve quality of service, and mitigate risks. The analysts felt that if you are not partnering with a storage vendor that offers five essential technologies, you should probably change vendors. What are those five essential technologies? I am glad you asked. Watch this [YouTube video] to find out.
Getting the Most From Your Storage Vendor Relationships
The analyst mentioned there are two kinds of storage vendors. Suppliers that sell you solutions, and Partners that work with you to develop unique functionality. He offered some advice:
Allow vendors to analyze and profile your workloads, such as IOPS, MB/sec bandwidth, average blocksize, and so on.
Review your Service level agreements (SLAs), procedures and asset management strategies
Identify upgrade risks, conversion costs, and unintended consequences
Take advantage of vendor engineers and technical staff for skills transfer, best practices, industry trends, and competitive comparisons
Explore different solutions and approaches
Avoid big pitfalls by negotiating and locking in upgrade and maintenance costs, scheduling conversions, and getting any guarantees in writing.
Asking the audience how they currently interact with their storage vendors:
The analyst's "Do's and Don'ts" were good advice for nearly any kind of business negotiation:
Keep language simple and enforceable
Limit diagnostic time
Be reasonble with rolling time-lines
Design remedies that keep you whole and are implementable in your environment
Make remedies punitive
Use qualitative measures
Rely on vendor's metrics only
Set terms that expire during life of system
Let the vendor provide best practices after installation, set reasonable expectations, schedule regular reviews, and insist on cross-vendor cooperation, have zero tolerance for finger-pointing between vendors. Depreciate storage equipment quickly.
This was the last session of the conference, a workshop to deal with irrational behavior during unexpected events that could disrupt or impact business operations. In the exercise, each table was a fictitious company, and the 7-8 people sitting at each table represented different department heads who had to make recommendations to upper management on how to deal with each disastrous situation presented to us. Decisions had to be made with limited and incomplete information. Each table had to come to a consensus on each action, and a single spokesperson from each table would present the recommendations. Winners of each round got prizes.
Plenty of coffee, not enough juice. Power and Cooling were top of mind. The rooms were cold, designed for people wearing suits I imagine. I enjoyed plenty of hot coffee throughout the event. Everyone complained that their smartphones and iPads were running out of electricity. The conference had "recharge" stations with plugs for all kinds of different phones, but the Micro-USB plugs that I needed for my Samsung Vibrant, and the apple connections needed by everyone else's iPhones and iPads, were always taken. I remember when you could charge your cell phone once a week, because you hardly used it to make calls, and now that they can be used to follow Twitter feeds, surf websites, and other actions between sessions, power runs out quickly.
Information Overload. I was one of those following tweets on the HootSuite app on my Android-based smart phone. I was able to meet some of the people I have exchanged blog comments and tweets. One told me that his tweets was his way of taking notes, so that his trip report would be done when he got back to the office. I used to write trip reports also, before blogging and tweeting.
The mood was positive. Overall, all the rival competitors got along well. I had friendly chats with people from Oracle, HP, Cisco, EMC, VCE, and others. People are overall optimistic that the IT industry is set for economic growth in 2011.
The only people who look forward to change are babies in soiled diapers. My impression is that people who were threatened by Cloud Computing now have a better understanding on what they need to do going forward. Yes, this means learning new skills, re-evaluating your backup/recovery procedures, reviewing your BC/DR contingency plans, and a variety of other changes. Those who don't like frequent change should consider getting out of the IT industry. Just sayin'
I suspect this will be my last post of 2010. I will be taking a much-needed break, celebrating the Winter Solstice. To all my readers, I wish you good times over the next few weeks, and a Happy New Year!