Last week, a writer for a magazine contacted us at IBM to confirm a quote that writing a Terabyte (TB) on disk saves 50,000 trees. I explained that this was cited from UC Berkeley's famousHow Much Information? 2003 study.
I thought of this today as I read Jefferson Graham's article "How many trees did your iPhone bill kill?" in the USA Today newspaper. Apparently, new Apple iPhone users were sent AT&T billing statements that detailed their every phone call, text message or internet access. Here's a video on YouTube from Justine Ezarik that shows the absurdity of a 300-page monthly phone bill:
To be fair, the USA Today article explains that AT&T also offers "summary billing" as well as "on-line billing", but apparently neither of these are the default choice. I can understand that phone companies send out bills on paper because not everyone who has a phone has internet access, but in the case of its iPhone customers, internet access is in the palm of your hands! Since all iPhone customers have internet access, and AT&T knows which customers are using an iPhone, it would make sense for either on-line billing or summary billing to be the default choice, and let only those that hate trees explicitly request the full billing option.
Sending a box of 300 pages of printed paper is expensive, both for the sender and the recipient. This informationcould have been shipped less expensively on computer media, a single floppy diskette or CDrom for example. Forthose who prefer getting this level of detail, a searchable digitized version might be more useful to the consumer.
Which brings me to the concept of Information Lifecycle Management (ILM). You can read my recent posts on ILM byclicking the Lifecycle tab on the right panel, or my now infamous post from last year about ILM for my iPod.
His recollection of the history and evolution of ILM fairly matches mine:
While the SNIA definition provides a vendor-independent platform to start the conversation, it can be intimidatingto some, and is difficult to memorize word for word.When I am briefing clients, especially high-level executives, they often ask for ILM to be explained in simpler terms. My simplified version is:
So ILM is not just a good idea to save a company money, it can keep them out of the court room, as well as help save the environment and not kill so many trees. Now that 100 percent of iPhone customers have internet access, and a goodnumber of non-iPhone customers have internet access at home, work, school or public library, it makes sense for companies to ask people to "opt-in" to getting their statements on paper, rather than forcing them to "opt-out".
technorati tags: IBM, Terabyte, TB, 50,000 trees, Jefferson Graham, USAtoday, Apple, iPhone, iPod, AT&T, Justine Ezarik, YouTube, Information, Lifecycle, Management, ILM, SNIA, EMC, Sun, StorageTek, HP, asset, laptops, expense, employees, privacy, exposure, liability, unethical tampering, unexpected loss, unauthorized access, opt-in, opt-out[Read More]
It's official. Last week,while I was talking about Fundamental Changes needed to make your IT environmentmore energy-efficient, IBM announced its "Big Green Linux" initiative at LinuxWorld conference.
IT managers looking to reduce their energy consumption are probably closely watching XenSource and VMware. CRN feels that a war is imminent between these two. Eweek recognizes thisbattle is bad news for Linux virtualization on x86,and that Oracle is losing patienceon their inability to work together. Simon Crosby, CTO of XenSource, compares performance between the two platforms, and feelsthat XenSource should get its rightful piece of the pie.
There is a ray of hope. Charles Babcock in Information Week explains thatpeace has been established on at least one front, XenSource and VMware are working together to improve virtualization in the Linux kernel.
Despite this, or perhaps because of this, over 30 percent of IBM's Linux server revenue is onnon-x86 platforms, avoiding the XenSource vs. VMware decision altogether. Both System z (traditional mainframe servers) and System p (traditional UNIX servers) are able to run many Linux images in a fully virtualized manner, without VMware or XenSource.
CNET staff writer Elinor Mills writes how some things in Web 2.0 have morphed, going from killer app to major Web platform.Among the examples are Salesforce.com, Google, Second Life, and Facebook.
Philip Rosedale, chief executive of Linden Labs, which produced the Second Life virtual reality environment, said Second Life and Facebook are popular because they give people a new environment to interact in that they are comfortable with.
Of course I have blogged for months now on my involvement in Second Life, and how IBM is investing in this platform for business purposes. Recently, IBM made news for publishing its Code of Conduct,and set of guidelines on how you run your avatar in virtual worlds, including Second Life. IBM recognizesthe business potential of virtual worlds, and has formed the "3D Internet" group exploring the possibilities.Over 5000 IBM employees now use Second Life on a regular basis.
I was surprised to learn that there were over 23,000 IBMers already on Facebook. I used to be on LinkedIn,but found FaceBook to have more IBMers and have made the switch. Recently, we were told that these 23,000 IBMers spend 19 minutes, on average, per day visiting Facebook pages. Nobody askedme how much time I spend every day on FaceBook, but with over 350,000 employees in the company,I am sure some have ways to track the lives of others.
Both of these count as adding more "FUN" into the workplace, which everyone should strive for. It is also good to know that the skills you developusing Second Life or FaceBook can carry over to your next job role or your next employer.The number-one question I get from new colleagues when I mention either these exciting new ways to communicate and collaborate is: "But how is this related to business?"
Second Life is obvious, a new innovative way to hold meetings with colleagues, Business Partners and clients isgoing to have business value. Meetings in Second Life help you focus on what is being discussed, versus a plaintelephone call where your eyes may wander to other things in your view. Of course nothing beatsthe effectiveness of face-to-face meetings, but Second Life offers a more energy-efficient alternative than traveling to other cities or countries.
I am still fairly new to Facebook, installing and trying out new apps. I found this article that explains12 Ways to Use Facebook Professionally. So far it serves me well as a replacement for LinkedIn,and provides my friends and family a quick answer to Where in the world is Tony Pearson?
What else can these and other Web platfoms do? I am still in the exploratory stages.Read More]
I would like to welcome IBMer Barry Whyte to the blogosphere!
From his bio:
Barry Whyte is a 'Master Inventor' working in the Systems & Technology Group based in IBM Hursley, UK. Barry primarly works on the IBM SAN Volume Controller virtualization appliance. Barry graduated from The University of Glasgow in 1996 with a B.Sc (Hons) in Computing Science. In his 10 years at IBM he has worked on the successful Serial Storage Architecture (SSA) range of products and the follow-on Fibre Channel products used in the IBM DS8000 series. Barry joined the SVC development team soon after its inception and has held many positions before taking on his current role as SVC performance architect. Outside of work, Barry enjoys playing golf and all things to do with Rotary Engines.
To avoid confusion in future posts, I will refer to Barry Whyte as BarryW, and fellow EMC blogger Barry Burke (aka the Storage Anarchist) as BarryB.
I'm in Chicago this week, but it is actually HOTTER here than in my home town of Tucson, Arizona.
Stephen2615 over at RupturedMonkey asksDo more SAN related issues happen with blade enclosures?and shares some of his bad experiences related to HP Blades in B class enclosures. Others comment that they had similar experiences with their B class equipment.
The question is if this is unique or specific to these particular models, or if this affects all kinds of blade servers because of their very nature and architecture. Stephen indicates that they also have HP C class enclosures, but since they are still in test mode, cannot comment on them.
I have no experience with any of HP's blade servers, but I have worked closely with our IBM BladeCenter team to help make sure that our storage, and our SAN equipment, work well together with the BladeCenter, and more importantly, that problems can be diagnosed effectively.
When I asked why people feel they need to know the inner workings of storage, the overwhelming response was to help diagnose problems. This could include problems inplacing related data on a potentially single point of failure, problems with performance, and problems communicating with 1-800-IBM-SERV.
So, if you have encountered problems diagnosing SAN problems with BladeCenter, or find that setting up an IBM SAN with blade servers in general, I would be interested in hearing what IBM can do to make the situation better.[Read More]