Hi everyone! It's Sunday, and I have arrived safely to Orlando, Florida. It actually took me 25 hours to get here, due to mechanical problems on the plane, and an unexpected overnight stay in Chicago. My checked bags unfortunately got misplaced in Chicago, and will hopefully arrive later today.
In past years, IBM ran three separate storage events. One for IT executives, one for technical storage administrators, and one for IBM Business Partners. This year, we have combined all three into one event: IBM Edge. There are three distinct venues: Executive Edge is for the CIOs and IT Directors, Technical Edge for the storage administrators, and Winning Edge is for the IBM Business Partners.
I will be spending most of my time at the Technical Edge events. This year, I was on the review board, and spent much of the last three weeks reviewing a good portion of the 249 presentation topics that will be given this week.
If you have never been to IBM storage events in the past, or it has been awhile since your last one, you can review my blog posts from prior years to get familiar. I have them collected here in my January post [Mark your Calendars - Upcoming Events].
Here is my tentative plan for the week, in case you want to find me. The table is color-coded. White for sessions I am merely attending, and yellow for those sessions that I am presenting or participating as part of a panel.
It's going to be a fun and busy week! I will be tweeting throughout the week. You can follow me on Twitter at [@az990tony]. You can also follow tweets marked #IBMstorage and #IBMedge from others.
This week, Allyson Klein, Director of Technical Leadership Marketing from Intel, interviewed me for the Intel® [Chip Chat podcast] to promote the upcoming [IBM Edge conference] to be held June 4-8 in Orlando, Florida. Intel is a big sponsor of the conference. The podcast is only about 8 minutes long. Enjoy!
As I mentioned in my last post, [IBM announces the 60th anniversary of digital tape storage systems]. As promised, I am back in Tucson today to enjoy the festivities.
Ten years ago, I travelled to New York City with my colleague, Randy Fleenor, to present the latest in IBM tape technology for the 50th Anniversary. On Thursday evening that week, the latest movie in the Star Wars saga, Episode II: Attack of the Clones was just released, and it was being shown using the new Digital Light Projection (DLP) technology just around the corner at the Ziegfeld theater! This movie was the first live-action film to be filmed entirely digital. George Lucas saw that digital video was the future, and started the process moving forward with this film.
I convinced Randy to join me, and we arrived at 11:10pm, the movie was scheduled to start at 11pm, so we figured we had only missed a few previews. We walked into a completely empty lobby. I asked for two tickets for the 11pm show at the ticket counter, and was told it was all sold out, and there was a huge line around the building for all the people waiting to see the 1:00am show, and that we might get in to see the 3:00am show.
Randy and I had meetings on Friday morning, so we were not going to wait in line all night to see a 3am show! Just then, a young man comes out of the theater. He said his girlfriend can't make it, and wanted a refund for his two tickets. I pulled out a twenty-dollar bill, offered to buy them directly at face value, and the theater employees approved the transaction. The seats were front row of the balcony section. By then we had missed all the previews and a short bit of the movie, but that was alright with us.
(FTC Disclosure: I am both an employee and stockholder in IBM. The U.S. Federal Trade Commission may consider this a paid, celebrity endorsement of LTO-5 tapes and the LTFS technology. References to other companies are for illustrative purposes and do not represent an endorsement of their products or services.)
Digital recording is ideal for all types of video, including movies, television, and commercial advertisements.
The latest excitement is over IBM's Linear Tape File System™ (LTFS), which IBM donated to the IT industry as open source so that everyone in the world can benefit. This allows tape cartridges to be treated like USB memory sticks, the ultimate in portability of data. It is supported for Windows, Mac OS, and Linux, and already well embraced by the Medi
Last week, IBM announced that it has helped [Greece's AlphaTV with LTFS on LTO-5 tape technology]. Here is an excerpt:
"The move to IBM technology has helped the network shrink its archive from 1,507 to just 388 square feet, representing dramatic systems and energy-cost savings."
To prepare for this anniversary, I spoke with Brad Johns, of [Brad Johns Consulting]. Brad was head of IBM tape marketing for a while, and ran tape customer councils to gather feedback from our largest customers. Brad was my mentor in marketing at IBM from 2003-2007 and has since retired from IBM to start his own consulting practice.
His latest publication is a TCO study entitled [A New Approach to Lowering the Cost of Storing File Archive Information] where he evaluated the 10-year total cost of ownership (TCO) for storage systems to hold file archives.
The comparison was made between Crossroad Systems' Strongbox® with Enterprise tape library, LTO-5 tapes using LTFS, versus a unified disk storage system offering NAS protocols on high-capacity 3TB drives. The findings: the tape-based archive had nearly 80 percent lower TCO than the disk-based solution!
You don't have to be in the middle of the Greek economy to real that is a good value!
--- Charles Dudley Warner
In my September 2007 post [Supermarkets and Specialty Shops], I explain that there are two kinds of clients:
My how the IT landscape for vendors has evolved in just the past five years! Cisco starts to sell servers, and enters a "mini-mall" alliance with EMC and VMware to offer vBlock integrated stack of server, storage and switches with VMware as the software hypervisor. For those not familiar with the concept of mini-malls, these are typically rows of specialty shops. A shopper can park their car once, and do all their shopping from the various shops in the mini-mall. Not quite "one-stop" shopping of a supermarket, but tries to address the same need.
("Who do I call when it breaks?" -- The three companies formed a puppet company, the Virtual Computing Environment company, or VCE, to help answer that question!)
Among the many things IBM has learned in its 100+ years of experience, it is that clients want choices. Cisco figured this out also, and partnered with NetApp to offer the aptly-named FlexPod reference architecture. In effect, Cisco has two boyfriends, when she is with EMC, it is called a Vblock, and when she is with NetApp, it is called a FlexPod. I was lucky enough to find this graphic to help explain the three-way love triangle.
Did this move put a strain on the relationship between Cisco and EMC? Last month, EMC announced VSPEX, a FlexPod-like approach that provides a choice of servers, and some leeway for resellers to make choices to fit client needs better. Why limit yourself to Cisco servers, when IBM and HP servers are better? Is this an admission that Vblock has failed, and that VSPEX is the new way of doing things? No, I suspect it is just EMC's way to strike back at both Cisco and NetApp in what many are calling the "Stack Wars". (See [The Stack Wars have Begun!], [What is the Enterprise Stack?], or [The Fight for the Fully Virtualized Data Center] for more on this.)
(FTC Disclosure: I am both an employee and shareholder of IBM, so the U.S. Federal Trade Commission may consider this post a paid, celebrity endorsement of the IBM PureFlex system. IBM has working relationships with Cisco, NetApp, and Quantum. I was not paid to mention, nor have I any financial interest in, any of the other companies mentioned in this blog post. )
Chris Mellor and Timothy Prickett Morgan at The Register have a great series of posts exploring this new development: [EMC VSPEX storage torpedo could sink FlexPods], [El Reg hurls EMC onto the rack, drills into VSPEX], [We were right: EMC's VSPEX will take on FlexPods], and [How EMC stuffs channel cakeholes with VSPEX recipes].
Last month, IBM announced its new PureSystems family, ushering in a [new era in computing]. I invite you all to check out the many "Paterns of Expertise" available at the [IBM PureSystems Centre]. This is like an "app store" for the data center, and what I feel truly differentiates IBM's offerings from the rest.
The trend is obvious. Clients who previously purchased from specialty shops are discovering the cost and complexity of building workable systems from piece-parts from separate vendors has proven expensive and challenging. IBM PureFlex™ systems eliminate a lot of the complexity and effort, but still offer plenty of flexibility, choice of server processor types, choice of server and storage hypervisors, and choice of various operating systems.
There is still time to enroll for [IBM Edge], a conference focused on storage, to be held June 4-8 in Orlando, Florida. There is an early-bird discount until May 6!
I will be there all week! Here are the seven sessions I will be presenting at the Technical Edge side of the event:
I hope to see you all there!
technorati tags: IBM, Edge, Archive, Social Media, BOF, Data Footprint Reduction, Strategy, Smarter Planet, Smarter Computing, SONAS, Cloud, Taxonomy, Tivoli Storage, Productivity Center, TPC, IBM Watson