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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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I hope everyone had a nice Winter break. For my birthday last month, my good friends at [StarTech.com] sent me a nice [double-headed USB combo cable] that has both Micro-USB and Mini-USB connectors. I am always looking to reduce the number of cables I take with me on trips, and this one is perfect, as I have a Samsung 4G smart phone that uses the Micro-USB connector, and a Canon PowerShot digital camera that uses the Mini-USB connector.
(FTC Disclosure: The U.S. Federal Trade Commission may consider this a "celebrity endorsement" for StarTech's product. I have used the cable and it works as expected. My review is based on my own experience using the cable, and information publicly available. IBM and StarTech are independent companies. Aside from giving me this nice cable at no cost, I have not received any payment from StarTech or any other third party to mention them or their product on this blog, I am not affiliated with StarTech in any way, nor do I have any financial interest in their company.)
When the [Universal Serial Bus] standard first came out in the mid-1990s, my colleagues and I were all excited that this will finally put an end to all the proprietary plugs and cables that each manufacturer seemed to waste their time re-inventing the wheel with yet another cable connector. For the most part, USB has simplified this, and the USB cable can be used for both data transfer and for power charging.
Today, there are many alternatives to using a cable for data transfer, such as Wi-Fi and Bluetooth, but people are finding that their smart phones and other devices run out of juice way too often. At various conferences, I have seen several people panic looking for an electrical outlet to charge their device, and a few brazen enough to ask other attendees, "Can I plug my phone into your laptop?"
(Caution: Be careful allowing strangers to plug their device into your USB port, as this can provide data transfer in addition to power charging, spreading viruses or other malicious intent. On my Lenovo Thinkpad T410, one of the USB ports is colored yellow and is always powered on, even when my laptop is in suspend or hibernation mode. This would be a safe way to allow someone to charge off your power without concern for data transfer in either direction.)
Recently, I have flown on airplanes where each seat had a USB charging port, ideal if you want to listen to music or watch a video on your device. I have also driven a rental carthat had USB charging ports in addition to the traditional cigarette lighter option, especially useful if you need to make an emergency phone call at the side of the road, or if you are using the GPS navigation feature to find your way. These are both a good step in the right direction!
Carrying one cable instead of two might not seem like much of a big deal, but if you think about it, complexity in the IT industry is all about the number of cables admins have to deal with. The push from 1GbE to 10GbE can help reduce the number of cables. Converged Enhanced Ethernet (CEE) takes it one step further, allowing NFS, CIFS, iSCSI and FCoE to all flow over a single cable. This can greatly reduce complexity in your IT environment.
If you are interested in reducing the complexity in your IT environment, contact your local IBM Business Partner or sales representative.
This is my final post on my coverage of the 30th annual [Data Center Conference]. IBM was a Platinum sponsor, and there were over 2,600 attendees, of which 27 percent were IT Directors or higher. Two thirds of the companies have 5000 employees or more. Here is a recap of the last few sessions I attended.
Best Practices for Data Center consolidation
As if the conference co-chairs aren't already super-busy, here they are presenting one of the breakout sessions. In the 1990s, consolidation was done purely to reduce total cost of ownership (TCO). Today, there are a variety of other reasons, including issues with power and cooling, service level agreements, and security.
Of these, 25 percent plan to have more data centers in three years, and 47 percent plan to consolidate to fewer. The benefits to consolidation include economies of scale, staff reduction, reduced hardware facilities costs, and application retirement. Challenges include dealing with politics, building new facilities to replace the old ones, and bandwidth. Here were some of the primary reasons why data center consolidation projects fail:
Human Resources (HR) issues
Resources not freed available
Lack of Project Management skills
No rationalization at consolidated site
Interactive Polling Results
The last keynote session was Thursday morning. The conference co-chairs present the highlights of the interactive polling that was done during the week at this conference.
The first topic was social media. There was a lot of Twitter activity with hashtag #GartnerDC that I followed throughout the week. Most of the tweets seem to be from people who were not actually at the conference.
Some 45 percent of the attendees have implemented social media initiatives at their companies. What tooling are they using to accomplish this? There are some provided by the major ITSM vendors, tools specific for corporate social media such as Yammer, collaboration tools like Microsoft SharePoint and IBM's Lotus Connections, and public sites like Facebook and Twitter. Here were the poll results:
The next topic was focused on Mobile devices and Cloud Computing. For example, do companies store data in public cloud, or plan to in the future, for mobile devices?
One third of the attendees allow employees to bring their own tablet to work with full IT support. Only 18 percent allow employees to bring their own PC or laptop. Over 40 percent felt that their IT department was not yet ready to support smartphones.
What are the main drivers to adopt private cloud? Some are deploying private clouds as a way to defend their IT jobs from going to the public cloud. Here were the poll results:
What problems are companies trying to solve with cloud computing? Here were the poll results:
A majority of attendees that use VMware are exploring LInux KVM, such as Red Hat Enterprise Virtualization (RHEV) or Microsfot Hyper-V. What storage protocol are attendees using for their server virtualization? Here were the poll results:
The next topic was the process for IT service management. The top three were ITIL, CMMI and DevOps, with the majority using ITIL or ITIL in combination with something else. These are needed for release management, change management, performance management, capacity management and incident management. How collaborative is the relationship between IT operations and application development? Here were the poll results:
How well does IT operations contribute to business innovation? This year 38 percent were satisfied, and 33 percent unsatisfied. This was a big improvement over last year, that found 19 percent satisfied, 64 percent unsatisfied.
Building a Private Storage Cloud: Is It a Science Experiment?
While everyone understands the benefits of private and public cloud computing, there seems to be hesitation about hosted cloud storage. Some people have already adopted some form of cloud storage, and other plan to within 12 months. Here were the poll results:
The top three reasons for considering public cloud storage was to adopt lower-cost storage tier, to benefit from off-site storage, and staff constraints. The top concerns were security and performance.
The IT department will need to start thinking like a cloud provider, and perhaps adopt a hybrid cloud approach. What IT equipment can be re-used? What will the new IT operations look like in a Cloud environment? What were the primary use cases for cloud storage? Here were the poll results:
In addition to the major cloud providers (IBM, Amazon, etc.) there are a variety of new cloud storage startups to address these business needs.
So that wraps up my coverage of this conference. In addition to attending great keynote and breakout sessions, I was able to have great one-on-one discussions with clients at the Solution Showcase booth, during breaks and at meals. IBM's focus on Big Data, Workload-optimized Systems, and Cloud seems to resonate well with the analysts and attendees. I want to give special thinks to Lynda, Dana, Peggy, Hugo, David, Rick, Cris, Richard, Denise, Chloe, and all my colleagues, friends and family from Arizona for their support!
Continuing my coverage of the 30th annual [Data Center Conference]. here is a recap of Wednesday breakout sessions.
Aging Data: The Challenges of Long-Term Data Retention
The analyst defined "aging data" to be any data that is older than 90 days. A quick poll of the audience showed the what type of data was the biggest challenge:
In addition to aging data, the analyst used the term "vintage" to refer to aging data that you might actually need in the future, and "digital waste" being data you have no use for. She also defined "orphaned" data as data that has been archived but not actively owned or managed by anyone.
You need policies for retention, deletion, legal hold, and access. Most people forget to include access policies. How are people dealing with data and retention policies? Here were the poll results:
The analyst predicts that half of all applications running today will be retired by 2020. Tools like "IBM InfoSphere Optim" can help with application retirement by preserving both the data and metadata needed to make sense of the information after the application is no longer available. App retirement has a strong ROI.
Another problem is that there is data growth in unstructured data, but nobody is given the responsibility of "archivist" for this data, so it goes un-managed and becomes a "dumping ground". Long-term retention involves hardware, software and process working together. The reason that purpose-built archive hardware (such as IBM's Information Archive or EMC's Centera) was that companies failed to get the appropriate software and process to complete the solution.
Cloud computing will help. The analyst estimates that 40 percent of new email deployments will be done in the cloud, such as IBM LotusLive, Google Apps, and Microsoft Online365. This offloads the archive requirement to the public cloud provider.
A case study is University of Minnesota Supercomputing Institute that has three tiers for their storage: 136TB of fast storage for scratch space, 600TB of slower disk for project space, and 640 TB of tape for long-term retention.
What are people using today to hold their long-term retention data? Here were the poll results:
Bottom line is that retention of aging data is a business problem, techology problem, economic problem and 100-year problem.
A Case Study for Deploying a Unified 10G Ethernet Network
Brian Johnson from Intel presented the latest developments on 10Gb Ethernet. Case studies from Yahoo and NASA, both members of the [Open Data Center Alliance] found that upgrading from 1Gb to 10Gb Ethernet was more than just an improvement in speed. Other benefits include:
45 percent reduction in energy costs for Ethernet switching gear
80 percent fewer cables
15 percent lower costs
doubled bandwidth per server
Ruiping Sun, from Yahoo, found that 10Gb FCoE achieved 920 MB/sec, which was 15 percent faster than the 8Gb FCP they were using before.
IBM, Dell and other Intel-based servers support Single Root I/O Virtualization, or SR-IOV for short. NASA found that cloud-based HPC is feasible with SR-IOV. Using IBM General Parallel File System (GPFS) and 10Gb Ethernet were able to replace a previous environment based on 20 Gbps DDR Infiniband.
While some companies are still arguing over whether to implement a private cloud, an archive retention policy, or 10Gb Ethernet, other companies have shown great success moving forward!
Continuing my coverage of the 30th annual [Data Center Conference]. here is a recap of Wednesday morning sessions.
A Data Center Perspective on MegaVendors
The morning started with a keynote session. The analyst felt that the eight most strategic or disruptive companies in the past few decades were: IBM, HP, Cisco, SAP, Oracle, Apple and Google. Of these, he focused on the first three, which he termed the "Megavendors", presented in alphabetical order.
Cisco enjoys high-margins and a loyal customer base with Ethernet switch gear. Their new strategy to sell UP and ACROSS the stack moves them into lower-margin business like servers. Their strong agenda with NetApp is not in sync with their partnership with EMC. They recently had senior management turn-over.
HP enjoys a large customer base and is recognized for good design and manufacturing capabilities. Their challenges are mostly organizational, distracted by changes at the top and an untested and ever-changing vision, shifting gears and messages too often. Concerns over the Itanium have not helped them lately.
IBM defies simple description. One can easily recognize Cisco as an "Ethernet Switch" company, HP as a "Printer Company", Oracle as a "Database Company', but you can't say that IBM is an "XYZ" company, as it has re-invented itself successfully over its past 100 years, with a strong focus on client relationships. IBM enjoys high margins, sustainable cost structure, huge resources, a proficient sales team, and is recognized for its innovation with a strong IBM Research division. Their "Smarter Planet" vision has been effective in supporting their individual brands and unlock new opportuties. IBM's focus on growth markets takes advantage of their global reach.
His final advice was to look for "good enough" solutions that are "built for change" rather than "built to last".
Chris works in the Data Center Management and Optimization Services team. IBM owns and/or manages over 425 data centers, representing over 8 million square feet of floorspace. This includes managing 13 million desktops, and 325,000 x86 and UNIX server images, and 1,235 mainframes. IBM is able to pool resources and segment the complexity for flexible resource balancing.
Chris gave an example of a company that selected a Cloud Compute service provided on the East coast a Cloud Storage provider on the West coast, both for offering low rates, but was disappointed in the latency between the two.
Chris asked "How did 5 percent utilization on x86 servers ever become acceptable?" When IBM is brought in to manage a data center, it takes a "No Server Left Behind" approach to reduce risk and allow for a strong focus on end-user transition. Each server is evaluated for its current utilization:
Amazingly, many servers are unused. These are recycled properly.
1 to 19 percent
Workload is virtualized and moved to a new server.
20 to 39 percent
Use IBM's Active Energy Manager to monitor the server.
40 to 59 percent
Add more VMs to this virtualized server.
over 60 percent
Manage the workload balance on this server.
This approach allows IBM to achieve a 60 to 70 percent utilization average on x86 machines, with an ROI payback period of 6 to 18 months, and 2x-3x increase of servers-managed-per-FTE.
Storage is classified using Information Lifecycle Management (ILM) best practices, using automation with pre-defined data placement and movement policies. This allows only 5 percent of data to be on Tier-1, 15 percent on Tier-2, 15 percent on Tier-3, and 65 percent on Tier-4 storage.
Chris recommends adopting IT Service Management, and to shift away from one-off builds, stand-alone apps, and siloed cost management structures, and over to standardization and shared resources.
You may have heard of "Follow-the-sun" but have you heard of "Follow-the-moon"? Global companies often establish "follow-the-sun" for customer service, re-directing phone calls to be handled by people in countries during their respective daytime hours. In the same manner, server and storage virtualization allows workloads to be moved to data centers during night-time hours, following the moon, to take advantage of "free cooling" using outside air instead of computer room air conditioning (CRAC).
Since 2007, IBM has been able to double computer processing capability without increasing energy consumption or carbon gas emissions.
It's Wednesday, Day 3, and I can tell already that the attendees are suffering from "information overload'.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of more of the Tuesday afternoon sessions:
IBM CIOs and Storage
Barry Becker, IBM Manager of Global Strategic Outsourcing Enablement for Data Center Services, presented this session on Storage Infrastructure Optimization (SIO).
A bit of context might help. I started my career in DFHSM which moved data from disk to tape to reduce storage costs. Over the years, I wouuld visit clients, analyze their disk and tape environment, and provide a set of recommendations on how to run their operations better. In 2004, this was formalized into week-long "Information Lifecycle Management (ILM) Assessments", and I spent 18 months in the field training a group of folks on how to perform them. The IBM Global Technology Services team have taken a cross-brand approach, expanding this ILM approach to include evaluations of the application workloads and data types. These SIO studies take 3-4 weeks to complete.
Over the next decade, there will only be 50 percent more IT professionals than we have today, so new approaches will be needed for governance and automation to deal with the explosive growth of information.
SIO deals with both the demand and supply of data growth in five specific areas:
Data reclamation, rationalization and planning
Virtualization and tiering
Backup, business continuity and disaster recovery
Storage process and governance
Archive, Retention and Compliance
The process involves gathering data and interview business, financial and technical stakeholders like storage administrators and application owners. The interviews take less than one hour per person.
Over the past two years, the SIO team has uncovered disturbing trends. A big part of the problem is that 70 percent of data stored on disk has not been accessed in the past 90 days, and is unlikely to be accessed at all in the near future, so would probably be better to store on lower cost storage tiers.
Storage Resource Management (SRM) is also a mess, with over 85 percent of clients having serious reporting issues. Even rudimentary "Showback" systems to report back what every individual, group or department were using resulted in significant improvement.
Archive is not universally implemented mostly because retention requirements are often misunderstood. Barry attributed this to lack of collaboration between storage IT personnel, compliance officers, and application owners. A "service catalog" that identifies specific storage and data types can help address many of these concerns.
The results were impressive. Clients that follow SIO recommendations save on average 20 to 25 percent after one year, and 50 percent after three to five years. Implementing storage virtualization averaged 22 percent lower CAPEX costs. Those that implemented a "service catalog" saved on average $1.9 million US dollars. Internally, IBM's own operations have saved $13 million dollars implementing these recommendations over the past three years.
Reshaping Storage for Virtualization and Big Data
The two analysts presenting this topic acknowledged there is no downturn on the demand for storage. To address this, they recommend companies identify storage inefficiencies, develop better forecasting methodologies, implement ILM, and follow vendor management best practices during acquisition and outsourcing.
To deal with new challenges like virtualization and Big Data, companies must decide to keep, replace or supplement their SRM tools, and build a scalable infrastructure.
One suggestion to get upper management to accept new technologies like data deduplication, thin provisioning, and compression is to refer to them as "Green" technologies, as they help reduce energy costs as well. Thin provisioning can help drive up storage utilization to rates as high as you dare, typically 60 to 70 percent is what most people are comfortable with.
A poll of the audience found that top three initiatives for 2012 are to implement data deduplication, 10Gb Ethernet, and Solid-State drives (SSD).
The analysts explained that there are two different types of cloud storage. The first kind is storage "for" the cloud, used for cloud compute instances (aka Virtual Machines), such as Amazon EBS for EC2. The second kind is storage "as" the cloud, storage as a data service, such as Amazon S3, Azure Blob and AT&T Synaptic.
The analysts feel that cloud storage deployments will be mostly private clouds, bursting as needed to public cloud storage. This creates the need for a concept called "Cloud Storage Gateways" that manage this hybrid of some local storage and some remote storage. IBM's SONAS Active Cloud Engine provides long-distance caching in this manner. Other smaller startups include cTera, Nasuni, Panzura, Riverbed, StorSimple, and TwinStrata.
A variation of this are "storage gateways" for backup and archive providers as a staging area for data to be subsequently sent on to the remote location.
New projects like virtualization, Cloud computing and Big Data are giving companies a new opportunity to re-evaluate their strategies for storage, process and governance.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of some of the Tuesday afternoon sessions:
Brocade: Maximizing Your Cloud: How Data Centers Must Evolve
This was a session sponsored by Brocade to promote their concept of the "Ethernet Fabric". The first speaker, John McHugh, was from Brocade, and the second speaker was a client testimonial, Jamie Shepard, EVP for International Computerware, Inc.
John had an interesting take on today's network challenges. He feels that most LANs are organized for "North-South" traffic, referring to upload/downloads between clients and servers. However, the networks of tomorrow will need to focus on "East-West" traffic, referring to servers talking to other servers.
John was also opposed to integrated stacks that combine servers, storage and networking into a single appliance, as this prevents independent scaling of resources.
The Future of Backup is Not Backup
Primary data is growing at 40 to 60 percent compound annual growth rate (CAGR), but backup data is growing faster. Why? Because data that was not backed up before are now being backed up, including test data, development data, and mobile application data.
Backup costs are 19x more expensive than production software costs. There is an enormous gap in data protection because companies fail to factor this into their budgets. It is not uncommon for IT departments to use multiple backup tools, for example one tool for VMs, and another tool for servers, and a third product for desktops.
part of the problem is identifying who "buys" the backup software. The server team might focus on the operating systems supported. The storage team focuses on the disk and tape media supported. The application owners focus on the features and capabilities for backup that minimize impact to their application.
The analyst organized these issues into three "C's" of backup concerns: Cost, Capability and Complexity. Cost is not just the software license fee for the backup software, but the cost of backup media, courier fees, and transmisison bandwidth. Capability refers to the features and functions, and IT folks are tired of having to augment their backup solution with additional tools and scripts to compensate for lack of capability. Complexity refers to the challenges trying to get existing backup software to tackle new sources like Virtual Machines, Mobile apps, and so on.
Has everyone moved to a tape-less backup system? Polling results found that people are shifting back to tape, either in a tape-only environment, or to supplement their disk or disk-based virtual tape library (VTL). Here are the polling results:
The poll also showed the top three backup software vendors were Symantec, IBM and Commvault, which is consistent with marketshare. However, the analyst feels that by 2014, an estimated 30 percent of companies will change their backup softwar vendor out of frustration over cost, capability and/or complexity.
There are a lot new backup software products specific to dealing with Virtual Machines. Some are focused exclusively on VMware. When asked what tool people used to backup their VMs, the polling results showed the following. NOte that 20 percent for Other includes products from major vendors, like IBM Tivoli Storage Manager for Virtual Environments, as the analyst was more interested in the uptake of backup software from startups.
Some companies are considering Cloud Computing for backup. This is one area where having the cloud service provider at a distance is an actual advantage for added protection. A poll asking whether some or most data is backed up to the Cloud, either already today, or plans for the near future within the next 12 or 24 months, showed the following:
In addition to backup service providers, there are now several startups that offer file sharing, and some are adding "versioning" to this that can serve as an alternative to backup. These include DropBox, SugarSync, iCloud, SpiderOak and ShareFile.
The final topic was Snapshot and Disk Replication. These tend to be hardware-based, so they may not have options for versioning, scheduling, or application-aware capabilities normally associated with backup software. Space-efficient snapshots, which point unchanged data back to the original source, may not provide full data protection that disparate backup copies would provide. Here were polling results on whether snapshot/replication was used to augment or replace some or most of their backups:
Some of his observations and recommendations:
Maintenance is more expensive than acquisition cost. Don't focus on the tip of the iceberg. Some backup software is more efficient for bandwidth and media which will save tons of money in the long run.
Try to optimize what you have. He calls this the "Starbuck's effect". If you just need one coffee, then paying $4.50 for a cup makes sense. But if you need 100 coffees, you might be better off buying the beans.
Design backups to meet service level agreements (SLAs). In the past, backup was treated as one-size-fits-all, but today you can now focus on a workload by workload basis.
Be conservative in adopting new technologies until you have your backup procedures in place to handle data protection.
Backup is for operational recovery, not long-term retention of data. A poll showed two-thirds of the audience kept backup versions for longer than 60 days! Re-evaluate how long you keep backups, and how many versions you keep. If you need long-term retention, use archive process instead.
Recovery testing is a dying art. Practice recovery procedures so that you can do it safely and correctly when it matters most.
The analyst had a series of awesome pictures of large structures, the pyramids of Giza, the Chrysler building, and so on, and how they would look without their foundations in place. Backup is a foundation and should be treated as such in all IT planning purposes.
IT is evolving, but some basic needs like networking and backup procedures don't change. As companies re-evaluate their IT operations for Big Data, Cloud Computing and other new technologies, it is best to remember that some basic needs must be met as part of those evaluations.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the Tuesday morning sessions:
Wells Fargo: Data Center Lessons Learned from the Wachovia Acquisition
This was the next in their "Mastermind Interview" series. The analyst interviewed Scott Dillon, EVP and Head of Technology Infrastructure Services for Wells Fargo bank. Some 13 years ago, Wells Fargo merged with Norwest, and three years ago, Wells Fargo merged again, this time with Wachovia bank. Today, the new merged Wells Fargo manages 1.2 Trillion USD in assets, some 12,000 ATMs, and 9,000 branch offices within two miles of 50 percent of the US population.
On the technical side, Scott's team has to deal with 10,000 IT changes per month, spanning 85 discrete businesses that Wells Fargo is involved in. To help drive the consolidation, they formed a culture group called "One Wells Fargo".
Often, Wells Fargo and Wachovia used different applications for the same function. The consolidation team took the A-or-B-but-not-C approach, which means they would either choose the existing application that Wells Fargo was already using (A), or the one that Wachovia was already using (B), but not look for a replacement (C). They also wanted to avoid re-platforming any apps during the merger. This simplified the process of developing target operating models (TOMs).
Before each application cut-over, the consolidation team did dry-run, dress rehearsals and walkthroughs over the phone to ensure smooth success. They wanted a Wachovia account holder to be able to walk into the bank on one day, and then come back the next day as a Wells Fargo account holder, into the same branch office but now with Wells Fargo signage, with minimal disruption.
Wells Fargo also adopted a test-to-learn approach of choosing small test markets to see how well the transition would work before tackling larger, more complicated markets. For example, they started in Colorado, where Wells Fargo has a huge presence, but Wachovia had a small presence.
This was first and foremost a business merger, not just an IT merger. Each decision to 6-18 months to act on, and the IT team spent the last three years working every weekend to make this a reality.
A Satirical Look at Business and Technology
Comedian Bob Hirschfeld presented a light-hearted look at the IT industry. Bob actually attended sessions on Monday at this conference so his satire was exceptionally hard-hitting. He took jabs at the latest IT job requirements, padding on light poles, IBM Watson, social media's impact on dictators, various industry acronyms, virtualization, the various reasons why printer ink is so expensive, and the evil masterminds behind Powerpoint.
Storing Big Data takes a Village
Two analysts co-presented this session on the 12 dimensions of information management that revolve around the volume, variety and velocity of "Big Data".
In the past, it took a while to gather data, and a while to process the data, so annual, quarterly and monthly reports were common. Today, with high-velocity streams like Twitter, especially during cultural events or natural disasters, data is produced and analyzed quickly. It is important to sort the steady-state from the anomalies.
Myth 1: All data fits nicely into relational databases. The analysts feel the concept of putting everything into one big data base is dead. Some data sets are so complicated that traditional database joins would cause smoke to come out of the sides of the servers. Instead, new technologies have emerged, including NoSQL, Cassandra, Hadoop, Columnar databases, and In-memory databases. XML has helped to bring together disparate data formats.
Companies need to adapt to this new reality of Business Analytics. Here is a poll of the audience on how many are in what stage of adaptation:
Myth 2: Everyone will do Big Data with commodity hardware. Businesses want commmercial offerings that don't fail every day. (For example, instead of using open-source Hadoop, consider IBM's [InfoSphere BigInsights] commercial product based on Hadoop designed for the Enterprise).
Myth 3: Big Data is too big for backup. Certainly, traditional full-plus-incremental approaches fail to scale, but that is not the only option you have. Consider disk replication, snapshots, and integrated disk-and-tape blended solutions that adopt a more progressive backup methodology.
Capacity forecasting can be difficult with Big Data. Scale-out NAS systems, including IBM SONAS and the various me-too competitive offerings, were originally focused on High Performance Computing (HPC) and the Media & Entertainment (M&E) industries, are now ready for prime-time and appropriate for other use cases.
It's like the game of Clue, but instead of Professor Plum with the candlestick in the library, it was Chuck with the Cluster in the Closet. To avoid shadow IT creating huge Hadoop Clusters in your closets, encourage the use of Cloud Computing for "sandbox" projects. IBM, Amazon and others offer hosted MapReduce engines for this purpose.
What type of storage do you plan to use for Big Data? The top five, weighted from a list during a poll of the audience were: (78) traditional disk arrays, (71) Scale-out NAS, (46) pre-configured appliances, (30) Hadoop clusters, and (23) Cloud Storage.
Big Data is about doing things differently. Do your employees understand analytical techniques? Your company may need to start thinking about policies for capturing Big Data, storing it correctly, and analyzing it for insights and patterns needed to stay competitive.
It was good to mix reality with a bit of humor. Some of these conference attendees take themselves too seriously, and it is good to be reminded that IT is just part of the overall business operation.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the Monday afternoon sessions:
IBM Watson and your Data Center
Steve Sams, IBM VP of Site and Facilities Services, cleverly used IBM Watson as a way to explain how analytics can be used to help manage your data center. Sadly, most of the people at my table missed the connection between IBM Watson and Analytics. How does answering a single trivia question in under three seconds relate to the ongoing operations of a data center? If you were similarly confused, take a peak at my series of IBM Watson blog posts:
The analyst who presented this topic was probably the fastest-speaking Texan I have met. He covered various aspects of Cloud Computing that people need to consider. Why hasn't Cloud taken off sooner? The analyst feels that Cloud Computing wasn't ready for us, and we weren't ready for Cloud Computing. The fundamentals of Cloud Computing have not changed, but we as a society have. Now that many end users are comfortable consuming public cloud resources, from Facebook to Twitter to Gmail, they are beginning to ask for similar from their corporate IT.
Legal issues - see this hour-long video, [Cloud Law & Order], which discusses legal issues related to Cloud Computing.
Employee staffing - need to re-tool and re-train IT employees to start thinking of their IT as a service provider internally.
Hybrid Cloud - rather than struggle choosing between private and public cloud methodologies, consider a combination of both.
University of Rochester Medical Center (URMC) Cracks Code on Data Growth
Often times, the hour is split, 30 minutes of the sponsor talking about various products, followed by 30 minutes of the client giving a user experience. Instead, I decided to let the client speak for 45 minutes, and then I moderated the Q&A for the remaining 15 minutes. This revised format seemed to be well-received!
University of Rochester is in New York, about 60 miles east of Buffalo, and 90 miles from Toronto across Lake Ontario. Six years ago, Rick Haverty joined URMC as the Director of Infrastructure services, managing 130 of the 300 IT personnel at the Medical Center. I met Rick back in May, when he presented at the IBM [Storage Innovation Executive Summit] in New York City.
URMC has DS8000, DS5000, XIV, SONAS, Storwize V7000 and is in the process of deploying Storwize V7000 Unified. He presented how he has used these for continuous operations and high availability, while controlling storage growth and costs.
The Q&A was lively, focusing on how his team manages 1PB of disk storage with just four storage administrators, his choice of a "Vendor Neutral Archive" (VNA), and his experiences with integration.
This was a great afternoon, and I was glad to get all my speaking gigs done early in the week. I would like to thank Rick Haverty of URMC for doing a great job presenting this afternoon!
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the other Monday morning keynote sessions:
Driving Innovation to Achieve Dramatic Improvements
What is Innovation? It is a process that starts with one or more ideas, that results in change, that creates value. Easier said than done!
Innovation drives business growth. The analyst indicated that the IT infrastructure can either be in the way to impede business growth, neutral to enable growth, or contributing to business growth. Companies often find downtime as an inhibitor to business growth. The analyst gave these typical numbers.
Unplanned downtime (hours per year)
Planned Downtime (hours per year)
A big inhibitor to change is "cultural inertia", which states that the way things are prevent what they could be. Change requires both rewards and measures. Employees are often uncomfortable with change. Motivation should be with carrots not sticks.
(I often joke that the only people who are comfortable with change are babies with soiled diapers and prisoners on death row!)
The impedence to change is further amplified by leadership because what got them into their positions was their history of success, and often leaders perpetuate what worked for them in the past.
"There is nothing so useless as doing efficiently that which should not be done at all."
--- Peter Drucker
Nothing lasts forever, and companies should not try to avoid the inevitable. Innovators need to see themselves as change agents. the analyst feels that less than 10 percent of IT will adopt innovation to enact dramatic change. The analyst took a poll of the audience asking: Why isn't your IT Infrastructure and Operations more innovative? Over 800 attendees responded. Here were the results:
The analyst suggests treating Innovation like a team sport, with small 2-5 person teams. Search for breakthrough opportunities by setting audacious goals to inspire innovative thinking. What approach are most people doing today? Here are some polling results:
The analyst suggest it is more important to establish a culture of innovation first, and process second. Skunkworks projects are back in favor. IT folks should avoid the worship of so-called "best practices" as a reason to avoid change in trying something different. To think "outside-the-box" you need to get outside the box, or office, or cubicle, or wherever you work that prevents you from interacting with your internal or external customers. Customers can bring great insights on new approaches to take.
One new approach, born in the Cloud and now coming to the Enterprise is the concept of [DevOps], which consists of promoting collaboration between the "Appplication Development" half of IT, with the "Operations" half. If you never had heard of DevOps before, you are not alone, most of the attendees at this conference hadn't either. Here are the poll results:
Some companies have instituted a "Fresh Eyes" program, asking new-hires and early-tenure employees questions like: What surprised you the most when you joined the company? Was there anything that didn't make sense to you? Do you have any ideas to improve the way we do things?
"In a time of crisis we all have the potential to morph up to a new level and do things we never thought possible"
– Stuart Wilde
Why wait for a crisis?
Facebook: Efficient Infrastructure at a Massive Scale
Frank Frankovsky, the Director of Hardware and Design and Supply Chain at Facebook, was sitting right next to me in the audience. I didn't know this until it was his turn to speak, and he jumps up and walks to the stage! For those who live under a rock and/or are over 40 years old, Facebook is a social media site that allows people to maintain personal profiles, share photos, news and messages, play games, and create groups to organize events. They now support over 800 million accounts, a healthy percentage of the 1.9 billion people on the internet today.
Started in 2004, Facebook was originally hosted on standard server and storage hardware in colocation facilities. Facebook saved 38 percent costs by bringing their operations in-house, building their own servers from parts, and using no third-party software. Facebook has the advantage of owning their entire software stack, leveraging open source as much as possible. They even re-wrote their own PHP compiler, which they pronounce "Hip-Hop", short for high-performance-PHP.
Facebook can stand up a new data center in less than 10 months, from breaking ground to serving users. Most of Facebook's data centers sport a PUE less than 1.5, but their newest one in Prineville, Oregon is down to an amazing 1.07 level for a 7.5 Megawatt facility! How did they do it? Here are a few of their tricks:
Use Scale-Out architecture. Having lots of small servers, scattered in various data centers, allows them to survive a server failure, as well as having the luxury to shut down a datacenter when needed for maintenance reasons.
Free Cooling. Instead of air-conditioning, they pump in cold air from the outside, and send the heated exhaust back outdoors. Frank does not believe servers should be treated like humans, so their data centers run uncomfortably hot. The 50-year climate data is used to determine data center locations that have the optimal "free cooling" opportunities.
Eliminate UPS and PDU energy losses. Rather than running 480 VAC power through UPS that represent a 6 to 12 percent loss, and then PDU that introduce another 3 percent loss getting down to 208 or 120 VAC, Frank's team builds servers that feed direclty off the 480 VAC from the power company. For backup power, they use 48VDC batteries. One set of batteries can backup six racks of servers.
Target 6 to 8 KW per rack. Low-density racks are easier to keep cool.
Build their own IT equipment. Rather than buying commercially-available servers, Frank's team builds 1.5 U servers based on Intel "Westmere" chipset. 1.5U allows for larger fan radius than standard 1U pizza box format. (IBM's iDataPlex uses 2U fans for the same reason!) Facebook has a "Vanity free" design philosophy, so no fancy plastic bezels. In most cases, the covers are left off. Most (65 percent) of their servers are web front-ends. They plan new IT equipment based on Intel's "Sandy Bridge" chipset.
Use SATA drives. They buy the largest SATA drives available, directly from manufacturers, in direct-attach storage (DAS) in their servers. Data is organized in a Hadoop cluster, and they have developed their own internal "Haystack" for photo storage. Despite the floods in Thailand, Facebook has secured all the SATA disk they plan to buy for 2012 from their suppliers.
Use Solid-State drives. Their Database tier uses 100 percent Solid-State drives.
Frank is also a founder for the [Open Compute Project], which takes an "Open source" approach to IT hardware.
Facebook does not bother with hypervisors. Instead, they have adapted their own software to make full use of the CPU natively. This eliminates the "I/O Tax" penalty associated with VMware and other hypervisors.
Of course, not everyone owns their entire software stack, and can build their own servers! It was nice to hear how a company without such limitations can innovate to their advantage.
This week, I will be in Las Vegas for the 30th annual [Data Center Conference]. For those on Twitter, follow the conference on hashtag #GartnerDC, and follow me at [@az990tony]. IBM is a Global Partner and Platinum Sponsor for this event. Here is a recap of some of the Monday morning keynote sessions:
Welcome and Introduction
Monday morning kicked off with a welcome introduction from the conference coordinators. This is the highest attendance for this conference in its 30 year history, with 60 percent of the attending for their first time, and 18 percent only once before. This is the fourth time I am attending. Half of the attendees represent corporations with 20,000 employees or more, the other half from smaller companies and government agencies. The top five industries represented are financial services, public sector, healthcare, manufacturing, and energy.
This conference uses a clever "interactive polling" where hand-held devices can be used to select choices, and results of over 800 voters are presented immediately on the big screen.
For IT budgets, 42 percent plan to increase next year, 32 percent flat, and 26 percent lower, which are similar to the numbers last year. Of nine different IT challenges, the top three were managing storage growth, power/cooling issues, and adopting a Cloud strategy.
Top 10 Trends and how they will impact Data Center IT
The analyst presented top 10 business, technology and societal trends that will impact IT. He added a last-minute eleventh issue that he felt will impact everyone in 2012:
Consumerization and the Tablet. Back in 1997, a GB of flash memory cost $7,992 US dollars, and today that same GB costs only 25 cents. Employees are bringing their own devices to the workplace, and expecting IT support.
Infinite Data Center. You may never have to expand your floorspace again. Improvements in server and storage density can allow you to continually upgrade in place.
Energy Management. Data centers consume 100x more energy than the offices they support. The cost of energy is on part with IT equipment. Energy management is becoming an enterprise-wide discipline. A key performance indicator (KPI) can be "compute per kW" or "compute per Square foot".
Context Awareness. There are hundreds of thousands of apps for Android-based smart phones and iPhones. Context awareness allows an app to help business travelers in airports know what restaurants are nearby, their flight status, and alternate flights available, based entirely on their location.
Hybrid Clouds. By 2013, over 60 percent of cloud adoption will be to redeploy existing apps like email. Some 80 percent of cloud initiatives will be private or hybrid configurations. Customers want "good enough" technology, and thus Cloud will be mostly an augmentation strategy.
Fabric Computing. The opposite of fully-integrated stacks is the notion of having compute, memory and storage joined together via an interconnect fabric with software to manage the entire environment.
IT Complexity. Robert Glass's Law states that for every 25 percent increase in functionality, there is a 100 percent increase in complexity. See Roger Session's whitepaper [The IT Complexity Crisis: Danger and Opportunity] for more on this.
Patterns and Analytics. Big data and business analytics is a key platform. This is expected to grow 60 percent CAGR.
Impact of Virtualization. Virtualizing your environment should be considered a continuous process, not a one-time project. Many companies are running x86 servers at less than 55 percent, which the speaker considers under-utilized. Virtual Desktop Infrastructure (VDI) is a trade-off, may cost more but have other business benefits to consider. The problem is that many IT shops are organized vertially (a server team, storage team, network team) but problems surface horizontally, and there is no "ownership" for the resolution. Some use "tiger teams" to address this. Companies should reward lateral thinking.
Social Media. Of the ommunications on cell phones by college students, 98.4 percent are text messages, and only 1.6 percent voice phone calls. People search Google for "what was", but they search Twitter for "what is". Most of the growth on Twitter are in the 39-52 year-old demographic. The analyst felt that if your company is blocking or restricting access to facebook, twitter, youtube or other social networking sites, then shame on you. I agree!
Flooding in Thailand. Over two million square feet of HDD production space were flooded, and this will impact HDD prices for 2012. Already, a 2TB drive that was selling for $79 at local store is now selling for $190.
How To Get Your CFO's Support For Strategy and Funding
In the first of a series of "mastermind interviews", the analyst interviewed their own CFO Chris Lafond. Ultimately, it is about business results. They have grown annual 15-20 percent, from 250 million in 2003 to 1.3 billion US dollars in 2011 for annual revenue, 4600 employees, doing business in 85 countries. The company is focused on three business areas: Research, Consulting, and Events like this one. Chris does not approve 3-5 year projects, and instead requests projects be broken up into year-long phases. ROI can be very misleading, and he asks instead for benefits and contributions to initiatives.
It is important to keep the horse in front of the cart. Accounting departments should not drive business decisions. For example, companies should not move to the public cloud just so that the accounting department can shift from CAPex to OPex. Try to depreciate as soon as possible. Likewise, green technologies and social responsibility are factors, but not drivers of business decisions. Acquisitions are a natural evolution of the market, so risk mitigation strategies should be in place in case your vendor of choice is acquired by someone you don't like.
For BC/DR planning, the analyst has a single Data Center approach, but Chris indicated that IT is looking to expand this. Their single datacenter for one part of their business was in Florida, and the other in Massachusetts, and both impacted by Hurricanes or Earthquakes recently.
The "lightning round" asked Chris his thoughts, either thumbs up, thumbs down, or neutral, on single ideas or concepts. I liked this part of the interview!
Chargeback? Thumbs down. He doesn't feel you should have internal fighting over charge rates. He prefers showback instead.
BYO Device with stipend? Thumbs down, but inevitable. Giving people a chunk of money to buy their own laptop, smart phone or tablet of choice may wreak havoc on the IT department for support and service.
Telepresence? Thumbs down. Cool, but very expensive. I don't think people are prepared to exploit the benefits of this.
Corporate apps on public "app stores"? Thumbs down. Concerns over security and integration is main issue.
Access to Social Networks? Thumbs up. This is how employees communicate and collaborate. Don't stifle them doing the right things just because you are afraid they might waste 20 minutes on Facebook per day.
Your IT budget? It's up slightly 1-5 percent for 2012.
Cloud? Promising, some challenges related to integration and security.
Chris finished up with a story about an application team that indicated that they would need to make 100 customizations to an off-the-shelf general ledger financial application. Chris and the other executives asked to be presented each and every customization, and he was able to eliminate most of them.
Positive comments I heard from the audience was that these keynotes had real "meat" to them, and not just full of cliches and platitudes that is common for keynote sessions. I would have to agree.
This week, I will be in Las Vegas for the 30th annual [Data Center Conference]. For those on Twitter, follow the conference on hashtag #GartnerDC, and follow me at [@az990tony].
Once again, I will be working the IBM Exhibition Booth of the Solution Showcase, attending keynote and break-out sessions, and meeting with clients and analysts. Today is mostly setting up the booth, getting my registration badge and materials, an orientation meeting for first-timers, and finish off the evening with a networking event to get the party started!
Traffic to and from the hotel was a mess today because of the [Las Vegas Strip at Night Rock-n-Roll Marathon]. The entire Las Vegas Boulevard was blocked off from 2pm to 11pm, causing taxis some headaches getting to and from each hotel. This marathon included a "Stiletto Dash" where women had to run in shoes that had at least three inch heels! (Only in Las Vegas!)
The conference is organized into 8 tracks:
Navigating the Journey to Cloud-Delivered Services
Achieving and Maintaining IT Operational Excellence
Modernizing Your Storage Strategy to Keep Pace with Burgeoning Demand
Ensuring Your Business Continuity Management Plan Reflects Today's Realities and Tomorrow's Challenges
Virtualization: Moving at Light Speed While Leveraging Your Existing Investments
The Future of Servers and Operating Systems
Data Center Modernization: Staying Agile in Chaotic Times
Pervasive Mobility: What Infrastructure and Operations Needs to Know Now
I am glad to see that storage got its own track this year! If you are attending the conference, here are the sessions that IBM is featuring for Monday:
IBM: Watson and Your Data Center
This is a lunch-time talk. Steve Sams, IBM VP of Sites and Facilities, will explain how to leverage Watson-like analytic approaches to provide flexible, cost-effective data center solutions. Analytics can be used to better align IT to the business needs, optimize server, storage and network utilization and improve data center design.
IBM: University of Rochester Medical Center cracks the code on data growth
Rick Haverty, Director of Infrastructure for University of Rochester Medical Center (URMC), will discuss how his team built a storage strategy that transformed their environment to bring savings right to their bottom line without sacrificing the speed, criticality and performance requirements of their imaging and EMR systems. I will be there to introduce Rick at the beginning, and then moderate the Q&A after the talk.
Solution Showcase Reception
The Solution Showcase opens up Monday night with a reception, serving food and drinks. Look for the IBM Portable Mobile Data Center (PMDC), the big trailer on the show floor. We also have an exhibit booth, across from the PMDC, to ask questions and talk with various IBM experts. You can look for me and the other experts wearing white lab coats!
Next week, I will be in Las Vegas for the 30th annual [Data Center Conference]. This is the fourth year attending this. For a bit of nostalgia, check out my blog posts from the [2008 event] and the [2009 event].
Back in October, Daryl Pereira asked me for an interview about my blog. I get a lot of these requests, but this one was different. Daryl is on the IBM DeveloperWorks team, and he was going to interview me to for the "Great Mind Challenge". This is a fun competition for a group of about 100 college students from San Jose State University to get them to learn blogging best practices and techniques.
This was the one post that put me into the #1 position, with over 70,000 hits so far and counting, and that does not include all the people who read my blog through feed readers or the various cross-postings on IBM Storage Community and IBM Virtual Briefing Center.
This blog post was part of a series on IBM Watson, the computer that beat two humans on the "Jeapoardy!" television game show. Having worked closely with the IBM Research scientists to understand how IBM Watson worked so that I could blog about it, I thought a good way for readers to appreciate how it was put together was to explain how to assemble a scaled-down version. My inspiration was an article by John Pultorak that explained [how to build your own Apollo Guidance Computer (AGC) in your basement].
The blog post series proved to be a big hit. IBM Watson helps to demonstrate many modern computer techniques, including business analytics of Big Data, Cloud Computing, and parallel programming techniques such as Hadoop. Showing that a "Watson Jr." could be built in your basement helped to emphasize that IBM Watson was made from hardware and software that are generally available today.
I am very proud of this blog post. I worked with Moshe Yanai and the rest of the XIV team to be completely accurate and correct to set the right level of expectations. So many false statements and FUD had been thrown out about what would happen if a double drive failure happened during the short 30 minute window of opportunity, and it turns out that in most cases, no data is lost, and in all other cases, the lost data can be easily identified and restored. In most cases, this will be less recovery required than a double drive failure on a traditional RAID-5 disk array.
It was also an opportunity to try out Animoto to create a short and simple video. Normally, when marketing needs a video made, it will cost 25,000 dollars USD or more, and take weeks to produce. I was able to get this video done in just a few hours with no out-of-pocket expenses.
After this post, nearly all FUD in the blogosphere about double drive failures disappeared. More importantly, the XIV sales that quarter (2Q2010) was substantially better than the prior quarter. Many XIV sales reps credit this blog post for that huge bump in XIV sales! I guess this could be the Tony Pearson equivalent of the [Colbert Bump].
In 2009 and 2010, I was the third most influential blogger on IBM's Developerworks, and now in 2011, I have risen to number one position! Internally, we call this "Winning the Devy" (like an Emmy, but for DeveloperWorks bloggers). I would like to thank all my readers for continuing to share in the conversation!
Well, it's Tuesday again, and you know what that means!
This Thursday is the Thanksgiving holiday here in the United States, so instead of announcing IBM products, I wanted to announce the general availability of my latest book, [Inside System Storage: Volume III].
This book includes blog posts from May 2008 to March 2009, along with the ever popular behind-the-scenes commentary on what was going on during IBM's launch of the Information Infrastructure initiative.
Do you know someone who celebrates Chanukah, Christmas, Kwanza, or the Winter Solstice, and have a hard time finding the right gift?
Do you know a client or IBM Business Partner that would appreciate a nominally-priced gift to thank them for their business?
Do you know someone newly hired into IBM or another IT company that could benefit from behind-the-scenes insight and commentary?
As with the other two volumes, Inside System Storage: Volume III is available in your choice of paperback, hardcover, and eBook (Adobe PDF) format.
In the spirit of Thanksgiving, I would like to thank my editor, Susan Pollard, who put in the extra effort, working evenings and weekends, to get this book done in time for the upcoming holiday season. For those outside the United States, there is an American tradition to shop in brick-and-mortar stores on Black Friday (the day after Thanksgiving) and to shop on-line for books like mine on Cyber Monday (the Monday after Thanksgiving).
I would also like to thank my publisher, Lulu.com, for upgrading me to "Spotlight" level, so now I have a spotlight page titled [Books Written by Tony Pearson], making it easy for you to order any of my books in various formats.
And last, but not least, I would like to thank all my friends and family that were supportive these past few difficult months while I was putting this book together.
Next month, I will be in Las Vegas, Dec 4-8, speaking at Gartner's [Data Center Conference]. If you order a book today, and bring it with you to the IBM booth at the Solution Expo, I can sign it for you!
IBM Tivoli Storage Productivity Center v4.2.2 Overview and Update
This was an updated version of the presentation I gave last July in Orlando, Florida (see my post [IBM Storage University - Day 1]). Since it might have been awhile since the Australian audience had heard about the latest and greatest for Tivoli Storage Productivity Center, I decided to cover the enhancements of 4.2.0, 4.2.1 and 4.2.1 combined.
IBM Tivoli Storage Productivity Center is an important part of IBM's "Storage Hypervisor" solution, combining a single pane of glass for management with non-disruptive storage virtualization with SVC and Storwize V7000.
IBM Storwize V7000 and SVC integration with VMware
Alexi Giral from IBM Sydney presented this session on how Storwize V7000 and SVC serve as the "Storage Hypervisor" for VMware server virtualization environments. The focus was on the FCP and iSCSI block-only access modes of these devices, although one could use IBM Storwize V7000 Unified to provide NFS file-level access to VMware. Alexi covered both VMware Vsphere v4 and v5, as there are a few differences.
IBM Storwize V7000 and SVC supports thin provisioning, VMware's VAAI interface, VMware's Site Recovery Manager, and provides a storage management plug-in to Vmware's vCenter. The SVC has extended the distance for split-cluster configurations that support VMware's vMotion live partition mobility and High Availiability (HA) up to 300km using active DWDM.
Tape Storage Reinvented: What's New and Exciting in the Tape World?
Special thanks to Jim Fisher and Jim Karp for providing me this presentation, videos and supporting materials for me to present this session. I gave this as the first break-out session on Tuesday, and then repeated as the last break-out session on Thursday. Several of the attendees in the audience mocked my title, with taunts like "What could be NEW or EXCITING about tape?" I covered four key areas:
The new TS1140 tape drive, including the corresponding model-JC tape that holds 4TB native (12 TB compressed!).
The enhanced TS3500 with the Tape Library Connector Shuttle. I had a video that shows how tapes can be sent from one TS3500 tape library string to another.
The new Linear Tape File System (LTFS), both the single drive edition and the library edition
The new 3592-C07 FICON controller for our mainframe clients
By the end of the session, the folks that taunted me were honestly impressed that they learned a few things, and had not realized so much has been developed recently in the world of tape.
Since Clod Barrera introduced IBM's Smarter Computing initiative during yesterday's keynote session, I took it to the next lower level, with a presentation on how IBM's Storage Strategy aligns with the Smarter Computing approach.
Deduplication -- It's Not Magic, It's Math!
Local IBMer Paul Rizio presented this high-level session on the concepts of data deduplication, and how it is implemented in IBM's N series, TSM and ProtecTIER virtual tape libraries. I first met Paul earlier this year when we were both instructors at Top Gun classes we held in Auckland, New Zealand and Sydney, Australia.
IBM Information Archive for files, email and eDiscovery
This was a reprise of my presentation that I gave last July in Orlando, Florida (see my blog post [IBM Storage University - Day 1]). I explained the differences between backup and archive, the differences between Tivoli Storage Manager and System Storage Archive Manager, and the Information Archive (IA) The Information Archive for files, email and eDiscovery bundle combines IA hardware with content collectors for files and email, eDiscovery analyzer and eDiscovery manager software.
What are Industry Consultants saying about IBM Storage?
Vic Peltz, from our IBM Almaden Research Center, presented this lively presentation on how IT industry analysts gather their information and structure their findings into various models. For many in the audience, this would be their first exposure to concepts like a "Magic Quadrant", "MarketScope" and the various stages of the "Hype Cycle".
IBM SONAS and the Smart Business Storage Cloud
The title of this session just rolls off my tongue, similar to "James and the Giant Peach" or "Harold and the Purple Crayon". I had presented this back in July (see my blog post [IBM Storage University - Cloud Storage]). This time, I had updated the materials to reflect the new SONAS R1.3 release, and the new IBM SmartCloud offerings announced last month.
Of course the big news is that U.S. President Barack Obama is here in Australia, with a stop in Canberra (not far from Melbourne), followed by a stop in Darwin on the north side of this country. This is his first official visit to Australia as president.
Continuing my coverage of the [IBM System x and System Storage Technical Symposium], I thought I would start with some photos. I took these with cell phone, and without realizing how much it would cost, uploaded them to Flickr at international data roaming rates. Oops!
Here are some of the banners used at the conference. Each break-out session room was outfitted with a "Presentation Briefcase" that had everything a speaker might need, including power plug adapters and dry-erase markers for the whiteboard. What a clever idea!
Here is a recap of the last and final day 3:
Understanding IBM's Storage Encryption Options
Special thanks to Jack Arnold for providing me his deck for this presentation. I presented IBM's leadership in encryption standards, including the [OASIS Key Management Interoperability Protocol] that allows many software and hardware vendors to interoperate. IBM offers the IBM Tivoli Key Lifecycle Manager (TKLM v2) for Windows, Linux, AIX and Solaris operating systems, and the IBM Security Key Lifecycle Manager (v1.1) for z/OS.
Encrypting data at rest can be done several ways, by the application at the host server, in a SAN-based switch, or at the storage system itself. I presented how IBM Tivoli Storage Manager, the IBM SAN32B-E4 SAN switch, and various disk and tape devices accomplish this level of protection.
NAS @ IBM
Rich Swain, IBM Field Technical Sales Specialist for NAS solutions, provided an overview of IBM's NAS strategy and the three products: Scale-Out Network Attached Storage (SONAS), Storwize V7000 Unified, and N series.
IBM System Networking Convergence CEE/DCB/FCoE
Mike Easterly, IBM Global Field Marketing Manager for IBM System Networking, presented on Network convergence. He wants to emphasize that "Convergence is not just FCoE!" rather it is bringing together FCoE with iSCSI, CIFS, NFS and other Ethernet-based protocols. In his view, "All roads lead to Ethernet!"
There are a lot new standards that didn't exist a few years ago, such as PCI-SIG's Single Root I/O Virtualization [SR-IOV], Virtual Ethernet Port Aggregator [VEPA], and [VN-Tag], Data Center Bridging [DCB], Layer-2 Multipath [L2MP], and my favorite: Transparent Interconnect of Lots of Links [TRILL].
Last year, IBM acquired Blade Network Technologies (BNT), which was the company that made IBM BladeCenter's Advanced Management Module (AMM) and BladeCenter Open Fabric Manager (BOFM). BNT also makes Ethernet switches, so it has been merged with IBM's System Storage team, forming the IBM System Storage and Networking team. Most of today's 10GbE is either fiber optic, Direct Attach Copper (DAC) that supports up to 8.5 meter length cables, or 10GBASE-T which provides longer distances of twisted pair. IBM's DS3500 uses 10GBASE-T for its 10GbE iSCSI support.
Last month, IBM announced 40GbE! I missed that one. The IT industry also expects to deliver 100GbE by 2013. For now, these will be used as up-links between other switches, as most servers don't have the capacity to pump this much data through their buses. With 40GbE and 100GbE, it would be hard to ignore Ethernet as the common network standard to drive convergence.
Fibre Channel, such as FCP and FICON, are still the dominant storage networking technology, but this is expected to peak around 2013 and start declining thereafter in favor of iSCSI, NAS and FCoE technologies. Already the enhancements like "Priority-based Flow Control" made to Ethernet to support FCoE have also helped out iSCSI and NAS deployments as well.
The iSCSI protocol is being used with Microsoft Exchange, PXE Boot, Server virtualization hypervisors like VMware and Hyper-V, as well as large Database and OLTP. IBM's SVC, Storwize V7000, XIV, DS5000, DS3500 and N series all support iSCSI.
IBM's [RackSwitch] family of products can help offload traffic at $500 per port, compared to traditional $2000 per port for IBM SAN32B or Cisco Nexus5000 converged top-of-rack switches.
IBM's System Networking strategy has two parts. For Ethernet, offer its own IBM System Networking product line as well as continue its partnership with Juniper Networks. For Fibre Channel and FCoE, continue strategic partnerships with Brocade and Cisco. IBM will lead the industry, help drive open standards to adopt Converged Enhanced Ethernet (CEE), provide flexibility and validate data center networking solutions that work end-to-end.
Special thanks to Anthony Vandewerdt, who sent me his version of this presentation that he planned to present in Australia next week. I "smartened it up" (or whatever the appropriate phrase is the opposite of "dumbed it down") for the technical audience.
Recovery procedures for single and double drive failures. A double drive failure on an XIV typically involves less recovery effort than traditional RAID5-based disk systems, and in many cases results in no data loss whatsoever. I provided details on this in my blog post [Double Drive Failure Debunked: XIV Two Years Later], so no need to repeat myself here.
Replacing the Automatic Transfer Switch (ATS) non-disruptively. To support either single-phase and triple-phase power sources, the XIV uses an ATS to take two independent power feeds, and distribute this out to the three Uninterruptible Power Supplies (UPS).
Built-in Migration capability to copy data off other disk systems over to the XIV.
Configuring Synchronous and Asynchronous mirroring using either the Fibre Channel or Internet Protocol ports.
Optimizing the use of XIV for VMware, AIX and other operating systems.
The IBM XIV Storage System is quite popular in New Zealand, with four times more boxes sold per capita than the other countries in the Asia Pacific region. I covered both the A14 model as well as the new Gen3 model.
Business Continuity/Disaster Recovery (BC/DR) Update: Lessons, Planning, Solutions
My colleague Vic Peltz from IBM Almaden presented on lessons learned from Hurricane Katrina and various other natural disasters. Unlike tradtional presentations the focus on technology, Vic took a different approach, focusing on people and procedures. I was here last year when the earthquake hit Christchurch on the south island, so I was well aware that BC/DR was top of mind for many of the attendees. Throughout this week, I have felt tremors, and many of the locals told me that these happen all the time.
Introduction to IBM Storwize V7000
I knew I was in trouble when the request for me to present Storwize sounded like something from [Mission Impossible]:
"Good morning, Mr. Pearson. Your mission, should you choose to accept it, involves presenting Storwize V7000 in Auckland, New Zealand. You may also present the Storwize V7000 Unified, but it is essential that you not cover the SAN Volume Controller or SONAS products from which they are based upon, as you will not have enough time. The audience is very technical, so be careful. As always, should any questions come up that you cannot answer, the conference coordinators will disavow all knowledge of your actions, nor reimburse your laundry charges. This message will self-destruct in five seconds."
Well, I accomplished my mission in 75 minutes. I was able to cover the block-only version of the IBM Storwize V7000, with support for clustering the control enclosures, expansion drawers and external storage virtualization. I then spent a few minutes on the block-and-file Storwize V7000 Unified, which adds support for CIFS, NFS, HTTPS, FTP and SCP protocols through two new "file modules", with integrated support for backup and anti-virus checking. I covered both IBM Easy Tier for sub-LUN automated tiering between Solid-State Drives (SSD) and spinning disk, as well as Active Cloud Engine for file-based movement between disk and tape.
This week, I will be in Auckland, New Zealand for the [IBM System x and System Storage Technical Symposium]. This is a three-day event, with 35 unique sessions and labs. The agenda is organized with a keynote session in the beginning, followed by 12 time slots over three days, each slot offering five different break-out session topics to choose from. Here is a recap of Day 1:
The keynote was led by Phil Tasker, IBM Business Unit Executive (BUE) for STG Education Programs in Growth Markets, then Matt Paterson, General Manager for Sales in New Zealand say a few words. IBM is in the Top 10 Training Hall of Fame, and conducts over 40,000 classes worldwide, resulting in over 1.3 million student days of instructions. IBM Systems Lab and Training technical hosts over three dozen conferences like this one every year. This is the first time that System x and Storage Symposium has been run in New Zealand, and based on the incredibly good turn-out, will probably be a regular event.
Matt Ziegler - HPC
Matt Ziegler, IBM Senior HPC Solutions Architect for the iDataPlex marketing team, gave an introdcution to HPC during the keynote, then provided more details in a break-out session.
In the High Performance Computing (HPC) market, IBM POWER used to be the dominant chipset, with over 200 of the top 500 supercomputers back in June 2001. Today, only about 50 use POWER. Rather, over 350 of the top 500 supercomputers use x86 instead. HPC represents a 6.3 percent growth opportunity for computer, 9.3 percent growth for storage, and 8.6 percent growth for services.
IBM's leadership in energy efficiency applies to HPC as well. In the "Green 500", a ranking based on MFLOPS/Watt, 19 of the top 25 are from IBM. IBM's iDataPlex is the most energy efficient x86 platform, at 401 MFLOPS per Watt.
Overall, x86 is growing. In 2005, x86 had 48 percent of the market, RISC/Itanium had 39 percent, and mainframe had 12 percent. In 2009, x86 grew to 56 percent, RISC/Itanium dropped to 33 percent, and mainframe to 11 percent. By 2014, Matt projects that x86 will be 63 percent, RISC/Itanium will drop to 30 percent, and mainframe to 7 percent.
The most popular form factor for x86 are blades. Growing from 8 percent in 2005, to 20 percent in 2009, and projected to be 33 percent by 2014.
IBM's Storage Strategy in the Era of Smarter Computing
I gave this presentation twice today. It has evolved quite a bit from the version I presented in Orlando last July. Attendees appreciated that my colorful analogies and stories helped them better understand the concepts of Big Data analytics, Workload-Optimized systems, and Cloud Storage offerings.
SONAS Product Review and Demo
Rich Swain presented IBM's Scale-Out Network Attached Storage (SONAS) and provided a live demo connecting to a box here in New Zealand. This is a topic I often present at the Tucson Executive Briefing Center, but it is always good to hear someone else's spin.
Phil Tasker invited everyone to the Welcome Reception after the last sessions. There was food and drink, and prizes! One person won an Xbox-360 game console, and two people won iPads.
An exciting new addition to the IBM storage line, the Storwize V7000 is a very versatile and solid choice as a midrange storage device. This session will cover a technical overview of the controller as well as its positioning within the overall IBM storage line.
xST04 - XIV Implementation, Migration and Optimization
Attend this session to learn how to integrate the IBM XIV Storage System in your IT environment. After this session, you should understand where the IBM XIV Storage system fits, and understand how to take full advantage of the performance capabilities of XIV Storage by using the massive parallelism of its grid architecture. You will learn how to migrate data onto the XIV and hear about real world client experiences.
xST05 - IBM's Storage Strategy in the Smarter Computing Era
Want to understand IBM's storage strategy better? This session will cover the three key themes of IBM's Smarter Computing initiative: Big Data, Optimized Systems, and Cloud. IBM System Storage strategy has been aligned to meet the storage efficiency, data protection and retention required to meet these challenges.
IBM offers encryption in a variety of ways. Data can be encrypted on the server, in the SAN switch, or on the disk or tape drive. This session will explain how encryption works, and explain the pros and cons with each encryption option.
sAC01 - IBM Information Archive for email, Files and eDiscovery
IBM has focused on data protection and retention, and the IBM Information Archive is the ideal product to achieve it. Come to this session to discuss archive solutions, compliance regulations, and support for full-text indexing and eDiscovery to support litigation.
sGE04 - IBM's Storage Strategy in the Smarter Computing Era
Want to understand IBM's storage strategy better? This session will cover the three key themes of IBM's Smarter Computing initiative: Big Data, Optimized Systems, and Cloud. IBM System Storage strategy has been aligned to meet the storage efficiency, data protection and retention required to meet these challenges.
sSM03 - IBM Tivoli Storage Productivity Center – Overview and Update
IBM's latest release of IBM Tivoli Storage Productivity Center is v4.2.2, a storage resource management tool that manages both IBM and non-IBM storage devices, including disk systems, tape libraries, and SAN switches. This session will give an overview of the various components of Tivoli Storage Productivity Center and provide an update on what's new in this product.
sSN06 - SONAS and the Smart Business Storage Cloud (SBSC)
Confused over IBM's Cloud strategy? Trying to figure out how IBM Storage plays in private, hybrid or public cloud offerings? This session will cover both the SONAS integrated appliance and the Smart Business Storage Cloud customized solution, and will review available storage services on the IBM Cloud.
sTA01 - Tape Storage Reinvented: What's New and Exciting in the Tape World?
This very informative session will keep you up to date with the latest tape developments. These include the TS3500 tape library connector Model SC1 (Shuttle). The shuttle enables extreme scalability of over 300,000 tape cartridges in a single library image by interconnecting multiple tape libraries with a unique, high speed transport system. The world's fastest tape drive, the TS1140 3592-E07, will also be presented. The performance and functionality of the new TS1140 as well as the new 4TB tape media will be discussed. Also, the IBM System Storage Linear Tape File System (LTFS), including the Library Edition, will be presented. LTFS allows a disk-like, drag-and-drop interface for tape. This is a not-to-be-missed session for all you tape lovers out there!
In December, I will be going to Gartner's Data Center Conference in Las Vegas, but the agenda has not been finalized, so I will save that for another post.
The Metro Atlanta Chamber (MAC) is focused on bringing businesses and jobs into the Metro Atalanta area, and to help its members connect with other companies that can help them thrive. The MAC cover the Metropolitan region of Atlanta (5.8 million people) and 28 counties in Georgia.
The event was called "Technology Thursday", where the MAC holds a meeting on the third Thursday of every month, to discuss technology issues. The audience was a mix of business owners, sales executives, and managers. The event allowed for people to network with each other, as well as learn something new from a subject matter expert. This was the last one for 2011, to avoid conflicts with upcoming holidays in November and December.
Last year, I presented "The Future of Storage" in seven cities across Australia and New Zealand. Then, back in August, I presented "The Future of IT Storage" as an [InfoBoom Webinar] from Calgary in Canada.
This was a big success, and triggered the idea from our mid-market events team to have me travel across United States and meet with clients face-to-face in an informal setting. This started with a [Lunch-and-Learn at Indianapolis].
Next week, I will be in Atlanta. I will be presenting "The Future of IT Storage" at the Metro Atlanta Chamber of Commerce [Technology Thursday].
Here are the details:
Oct. 20, 2011
3:00 - 4:30pm
Metro Atlanta Chamber
235 Andrew Young International Blvd
Atlanta, GA 30303
Contact Catherine Pearson (no relation) at (404)586-8429 if you want to register!
IBM had over a dozen storage-related announcements this week. This is my third and final part in my series to provide a quick overview of the announcements.
IBM Tivoli® Storage Manager v6.3
IBM Tivoli Storage Manager is market-leading software that provides not just backup, but also HSM and archive capabilities across a wide variety of operating systems. Originally developed in the IBM Almaden Research Center, it then moved about 15 years ago to Tucson to become a commercial product.
The new TSM v6.3 introduces site-to-site hot-standby disaster recovery feature that replicates the TSM meta data and data for fast recovery. The maximum number of objects supported has doubled to four billion. Reporting has been enhanced using technologies borrowed from IBM Cognos. Lastly, a feature on Tivoli Storage Productivity Center has been carried forward to deploy and update agents on the various clients.
IBM Tivoli Storage FlashCopy Manager coordinates application-aware backups through the use of point-in-time copy services such as FlashCopy or Snapshot on various IBM and non-IBM disk systems. The versions can remain on disk, or optionally processed by Tivoli Storage Manager to move them to external storage such as tape for added protection.
There will always be a spot in my heart for this product, as the method to use FlashCopy for application-aware backups on the mainframe was my 19th patent, and subsequently delivered as a series of enhancements to DFSMS over the past decade on the z/OS operating system. It is good to see this innovation has "jumped over" to distributed systems.
The new FlashCopy Manager v3.1 adds support for HP-UX and VMware, expands support for IBM DB2 and Oraqcle databases, and introduces an interface for custom business applications.
IBM Tivoli Storage Manager for Virtual Environments v6.3
TSM for VE is a new addition to the TSM family, focused on being able to coordinate hypervisor-aware data protection. Initially it supports VMware, but IBM has plans to support a variety of other server virtualization hypervisors as well, as over 40 percent of companies run two or more hypervisors in their data center.
The new TSM for VE v6.3 adds a VMware vCenter plug-in, and support for hardware-based disk snapshots.
IBM Tivoli Storage Productivity Center v4.2.2
A long time ago, I was the chief architect IBM Tivoli Storage Productivity Center v1, now we are already up to v4.2.2 release!
IBM has added enhanced reporting based on IBM Cognos technology, including storage tiering analysis reports (STAR). Few companies keep all of their storage tiers in a single disk system. Rather, they have different boxes, and often from different vendors. IBM's Productivity Center can report on both IBM and non-IBM disk systems. New this release is support for the internal disks of the Storwize V7000 midrange disk system.
Productivity Center's "SAN Planner" has been enhanced to consider XIV replication criteria. This SAN Planner helps clients decide where to carve LUNs, and to make sure they pick the right place given all of the criteria such as remote copy replications.
Last year, we introduced Productivity Center for Disk Midrange Edition (MRE) which to offer lower price when you are only managing midrange disk systems DS5000, DS3000, Storwize V7000 and SVC managing these. This was so successful, that we now have TPC Select, which is basically Productivity Center Standard Edition (SE) for these midrange disk systems.
Whew! I have already heard from some of my readers to slow down, that this is too much information to deal with all at once. IBM has tried everything from having just a few announcements nearly every Tuesday, to having huge launches every two to three years, and settled in the middle with announcements about four to five times per year.
This week, IBM made over a dozen announcements related to IBM storage products. Here is part 2 of my overview:
IBM System Storage® DS8000 series microcode
One of the advantages of acquiring XIV as IBM's other high-end disk system, is that it allows the DS8000 team to focus on the IBM i and z/OS operating systems. As a result, IBM DS8000 has over half the mainframe-attach market share.
For both the DS8700 and DS8800 models, IBM Easy Tier now support sub-LUN automated tiering across three storage tiers: Solid-State Drives, high-performance spinning disk drives (15K and 10K RPM), and high-capacity disk drives (7200 RPM).
For System z customers, the latest DS8000 microcode has synergy with z/OS and GDPS, now supporting 4x larger EAV volumes, faster high-performance FICON (zHPF), and Workload Manager (WLM) integration with the I/O Priority Manager. IBM has a world record SAP performance of 59 million account postings per hour. DB2 v10 for z/OS queries were measured at 11x faster using the new zHPF feature.
IBM System Storage® DS8800 systems
On the hardware side, the DS8800 now supports a fourth frame to hold a total over 1,500 disk drives. Yes, we have customers that three frames wasn't enough, and they wanted more.
IBM is now also offering new drive options. Small Form Factor (2.5 inch) drives now include 300GB 15K RPM drives, and a 900GB 10K RPM drives. But wait! There's more! The DS8800 is no longer a SFF-only box, it now allows for mixing in Large form factor (3.5 inch) drives, starting with the 3TB NL-SAS 7200 RPM drive.
IBM XIV® Storage System Gen3
We announced the XIV Gen3 already, but we have two enhancements.
First, we now offer a model based entirely on 3TB NL-SAS drives. If you are thinking, what IBM is going to put 3TB drives into everything? Yup. Once we go through all the pain and suffering of qualifying a drive, we make sure we get our money's worth!
Secondly, we have now an iPad application to manage the XIV. This has nothing to do with Apple CEO Steve Jobs passing away last week, it was merely coincidence.
IBM Real-time Compression Appliances™ STN6500 and STN6800 V3.8
The latest software for RtCA now supports Microsoft SMB v2, and enhanced reporting so that storage admins know exactly the benefits of the compression ratios of different file extensions.
IBM System Storage EXP2500 Express®
The EXP2500 is for direct-attach situations, like the IBM BladeCenter. IBM adds LFF 3.5-inch 3TB NL-SAS drives, SFF 2.5-inch 300GB 15K RPM SAS drives, and 900GB 7200 RPM NL-SAS drives.
My colleague Curtis Neal refers to these as "B.F.D" announcements, which of course stands for Bigger, Faster, Denser!
This post concludes my series of posts on Oracle OpenWorld 2011 conference. Here are some pictures from Wednesday and Thursday.
IBM as the yardstick by which everyone measures against
Our friends at Violin Memory systems mentioned our joint-venture success results with IBM GPFS, scanning 10 billion files in less than an hour. (Their booth must have been slow, because members of their team spent a lot of time in our IBM booth!)
In fact, it seemed every company compared themselves to IBM in one fashion or another. Larry said that "IBM is a great company" and mentioned the IBM systems several times in comparisons to Oracle's newly announced hardware offerings.
Larry's Sailing Vessel
When things slowed down, I took a walk to see the other parts of the exhibition area. In the Moscone West building was Larry's catamaran that won [last year's America's Cup].
I used to sail myself, and have been part of crews in sailing races in both Japan and Australia. A few years ago, I watched the America's Cup time trials in New Zealand.
On the Streets of San Francisco
On the streets, IBM had advertised some of its products in a manner that thousands of attendees would see every day. Here we have some factoids related to IBM Netezza and DB2 database on POWER servers. We were very careful not to mention either product in the IBM Booth itself, as we all understand that IBM is a guest in Oracle's house this week. We certainly don't want to do anything to upset Larry in any way to make him treat IBM like he treated HP last year, or Salesforce.com this year.
Rest in Peace, Steve Jobs, 1955-2011
On Wednesday evening at Oracle OpenWorld, we were tearing down the booth when we heard that Apple co-founder Steve Jobs had passed away. This is truly a loss for the entire IT industry. I never met Steve in person, nor have I been to any Apple conferences like MacWorld that he spoke at.
At various keynote sessions, Larry Ellison compared his Oracle products to those of Apple, Inc., suggesting that Oracle is the "Apple for the Enterprise".
On our way back to the Hilton hotel on O'Farrell, there was a candle vigil at the Apple Store near Union Square. People left sticky notes on the glass window.
There were a lot of tributes to Steve Jobs, but I liked this 15-minute video of his 2005 Commencement Speech at Stanford University titled [How to Live before you Die.
This will be one of those moments where years later, many people will remember exactly where they were, and what they were doing, when they heard the news. For many, that news came as tweets or text messages on the very iPhones and iPads he helped design.
Rock Concert - Wednesday night
On Wednesday evening, I joined thousands of other attendees on Treasure Island to hear and watch Sting, Tom Petty and the Heartbreakers, and the English Beat in concert. It was cold and dark, but we all had a good time. Needless to say, I didn't make it to Marc Benioff's 8:00am Thursday morning session!
A word of advice: If you go to an evening rock concert at Treasure Island, dress warmly!
Despite the sad news about Steve Jobs, I had a great time at this conference. I learned a lot about what other IT vendors are doing, talked to dozens of IBM clients at the booth, and got to make some new friends that work in other parts of IBM.
(FTC Disclosure: I work for IBM. IBM and Apple are technology partners. I proudly own an Apple iPod, several Mac Mini computers and shares of stock in both IBM and Apple, Inc.)
I took over a hundred pictures at this event. Here are a few of my favorites from Monday and Tuesday.
The IBM Booth #1111 Moscone South
I spent most of my time at the booth in the exhibition area. It was a huge booth, covering various software offerings in the front, and servers and storage systems in the back. Here I am next to the "IBM Watson" simulator, allowing people to play Jeopardy! game against Watson.
In the front was "EoS" which stands for "Exchanging Opinions for Solutions" -- an interactive screen developed by Somnio that allows people to enter questions and opinions and get crowd-sourced answers from people following the Twitter stream. The EoS was connected to the [IBM Mobile App] so people could follow the conversation.
IBM Customer Appreciation Events
On Monday evening we had some customer appreciation events. First was for IBM customers of "JD Edwards", which runs on "IBM i" operating system on POWER servers. This was an elegant affair at the [Weinstein Gallery] surrounded by works of art by Pablo Picasso and Marc Chagall. One customer expressed concern that Oracle would functionally stabilize JD Edwards "World" software and force everyone to move over to "Enterprise One". I told him that I had seen the roadmap for "World" and there are three healthy releases planned for its future. He should have nothing to worry about. IBM and Oracle will work together to make sure our mutual customers get the solutions they need.
Later, we went to the "Infusion" bar for another "IBM appreciation" event with a live band. Here's a Polaroid photo taken of me in the crowd.
Titan Gala Award Reception
On Tuesday night, Oracle gave out awards in 29 categories. IBM won three this year. I took a photo with the ladies from Beach Blanket Babylon, and a mermaid! Joining me to celebrate the awards were IBMers Carolann Kohler, Boyd Fenton, Sue Haad, and Susan Adomovich.
This is my first time attending Oracle OpenWorld, so naively I asked why there were only 29 categories and not an even 30. The IBMers joked that the 30th might as well have been "Best Server/Storage Platform for Integer Math" which Larry Ellison conceded that IBM's POWER 795 server wins over Oracle's new SPARC T4 Supercluster. As Larry said during his keynote "We still have some work to do to beat IBM!"
The event was held at the San Francisco City Hall, I got to walk on the red carpet, with lavish food and drink. I was even given a hand-rolled cigar! Thank you Oracle! We are proud to be your "Diamond Partner" helping our mutual customers get the most out of our solutions.
The "Booth Babes" Controversy
At the EMC booth, these three lovely ladies, Jennifer, Tamara and Manuela, were just a few of the dozen so-called booth babes EMC hired from a local agency. Attendees with technical questions were directed to the EMC guys in the back of the booth, behind the wall.
IBM stopped using "booth babes" a long while ago. At IBM Booth #1111, we had a healthy balance of real men and women executives, technical experts, and support staff at the IBM booth.
A guy from EMC came over to our booth later to explain that EMC is at two other events this same week, and their technical staff is spread thin. EMC is a small company, and skilled technical people are in short supply. We get it. Not every IT vendor has an army of experts in every category like IBM.
I want to thank the IBM-Oracle Alliance team, especially Nancy Spurry and Carolann Kohler for having me involved in these events.
The last keynote session of the [Oracle OpenWorld 2011] conference was Oracle making a few major announcements.
Steve Miranda, Senior VP for Oracle Applications, explained the new "Fusion 11g Apps" which are now generally available. Basically, they took all the scattered applications they have from acquisitions of PeopleSoft, JD Edwards, Siebel and so on, and re-wrote them to industry-standard Java so that they would all run either on-premise or in the Cloud. The Enterprise Apps come in seven categories: Financials like General Ledger and Payroll; Human Capital Management (HCM) formerly known as Human Resources; Supply Chain Management (SCM); Customer Relationship Management (CRM); Governance Risk and Compliance (GRC); Procurement; and Project/Portfolio Management (PPM). Oracle also has "Industry Apps" for specific verticals.
All of these apps have "embedded BI" (business intelligence), such as dashboards, multi-dimensional calculations, decision support, and real-time optimization. This is intended to help the end-user answer four questions:
What do you need to do today?
How to get it done?
What you need to know today?
Who can help you?
Larry Ellison, Oracle CEO, said that it took six years to rewrite all the Fusion Apps. They used an "agile" development model with over 200 early adopters to ensure that these applications were successful. They were under a "controlled release program" but now that is over, and the applications are generally available. Larry indicates that these applications were developed under the concepts of Service Oriented Architecture [SOA], which neither Salesforce.com nor SAP R3 have.
(This made me chuckle. SOA was initially developed by IBM and Microsoft, but is now industry standard. There is no reason not to develop software that isn't SOA.)
Following the IBM model, Oracle has built-in the security at the OS, Database and Middleware layer, rather than in each application. As IBM has understood for several decades, a secure infrastructure is the way to go so that all applications are secure.
With all these Fusion Apps now re-written so that they work on industry-standard Java (J2EE, actually), allowing them to run either on-premise or out on the Cloud, Larry Ellison said "I guess we need a Cloud!" This started his announcement of the "Oracle Public Cloud" [OPC]. OPC has both PaaS and SaaS. The PaaS would offer VM instances with support for database and Java services. The SaaS would be all the Fusion Apps rented on the "as-a-service" model. Rather than force everyone to Oracle 11g, you can run any Oracle database on OPC, and you can run any Java or J2EE application on the OPC.
Your data is portable. Larry is pro-choice, and wants people to be able to move from any cloud to any cloud. Since it's based on industry-standard Java, applications can move seamlessly between OPC, Amazon EC2 and IBM SmartCloud. IBM has been a major force behind [Open Cloud Standards], so it is always good that other major vendors follow suit.
He quoted [someone as saying "Beware of False Clouds"] This was Salesforce.com CEO Marc Benioff's attack against all "Private Cloud" IT vendors. Larry twisted this to say he agrees, "True Clouds" are based on open industry standards, and "False Clouds" are vendor-lockin. OPC is based on Java, J2EE, XML, BPEL and Ruby on Rails, whereas Salesforce.com is based on proprietary Heroku and APEX. He called Salesforce.com the "Roach Motel of Cloud Computing" .. you can check in, but you can't check out.
OPC plans to offer some "data sources", including Dun&Bradstreet news feed, Twitter, Facebook and other social networks. It is based on a monthly subscription using a self-service portal. The resources are elastic, with capacity delivered on demand. He claims that Salesforce.com is rate-limited, and cancels long-running jobs if they are consuming too many resources. Larry said OPC would never do that.
Larry said that there are private-only offerings like SAP R3, and public-only offerings like Salesforce.com, Workday, and Taleo, but Oracle instead has adopted the IBM model of supporting choice between private, public and hybrid clouds.
Larry then attacked "Multi-tenancy", specifically, the idea that SaaS providers often use a single database instance, but then create a column to identify which records belong to which tenants. He said this was state-of-the-art 15 years ago, but is a bad idea now. Too risky. Instead, Larry's OPC has unique database instances for each tenant through virtualization.
Larry also announced the Oracle Social Network (OSN). This is a corporate-version of Facebook, that supports collaboration and file-sharing, similar to IBM [LotusLive], Google Docs, or Microsoft Office365. All of the Fusion Apps are written to interface directly with the OSN or any of these other social networks through APIs. This includes navigation and integrated social networking. He also indicated that all Fusion Apps run on mobile devices. He showed the SAP R3 GUI, and said it reminded him of "the fins on a 1968 Cadillac!"
Larry said that other CRM SaaS focus on helping sales managers track their employees, but Oracle's CRM helps sellers sell more.
He then gave an example of a mythical sales manager Bob, and his sales employee Julian, selling two Exadata boxes for $4.8 Million USD. A "safe harbor" statement was shown at the beginning of this keynote, to make sure nobody asks to buy Exadata boxes this cheap.
Wednesday afternoon at the [Oracle OpenWorld 2011] conference started with another keynote session.
In a last minute substitution, Oracle OpenWorld rescheduled Salesforce.com CEO Marc Benioff's keynote from Wednesday to a Thursday 8:00am morning general session, to make room for S. D. Shibulal, CEO of InfoSys Consulting.
(Forbes Magazine considers InfoSys the #15 [most innovative company]. To give this some context, Salesforce.com and Amazon.com are #1 and #2, Google and Apple are in the top 10, and Oracle is #77.
S.D. started out saying that "Today is October 4, a very important day in history!" This was October 6, so everybody was a bit confused, checking their watches and tablets to confirm what day it was. What he was referring to was the first trans-pacific flight that happened October 4 exactly 80 years ago, the pilots were awarded medals and accolades for this tremendous achievement. This year, trans-pacific flights happen every day, and nobody raises an eyebrow. I looked this up, and the first trans-pacific flight happened [June 9, 1928] from California to Australia involved stops in Hawaii and Fiji, but [Clyde Edward Pangborn] is remembered for his October 4, 1931 flight as the first non-stop flight, from Japan to Seattle, Washington. His point, however, is that innovation has a lot of "firsts" that people don't realize until things are commonplace.
If you look at the 1991 list of Fortune 500 companies, only 25 percent of these still are in operation today (IBM is one of them!) The rest failed to stay relevant, to reach and scale as needed for market transitions. He gave examples of travel agencies and the Encyclopedia Brittanica that failed to adapt in the face of [disintermediation]. Success in today's marketplace requires three things:
Predicting and sensing tomorrow's demand
Influencing tomorrow's demand
Fulfilling tomorrow's demand
Ming Tsai, Managing Director and Chief Client Office of InfoSys, asked a series of questions:
"Is Market Research dead?" In 2010, over 4 EB of data were generated. Marketeers do not need to conduct surveys to generate more data, they are drowning in data that is all around them. 80 percent of profits come from 20 percent of your clients.
"Who controls the message?" This was perhaps a tip of the hat to ousted Marc Benioff of Salesforce.com for being able to organize his own last-minute keynote at the St. Regis hotel using twitter and other social media. I was not there, but apparently the place was packed with a line around the building to hear Marc talk.
"Is Product Development backwards? This is referring to the standard waterfall approach of designing a product, shipping a product, with the first interaction with the end customer being the last stage. In new "agile" development models, customers are engaged up front, with highly iterative deployments, to ensure that the final product meets customer requirements.
He showed a product called "Social Edge" from InfoSys that determines "sentiment analysis". Users can co-create their own user experience.
Paul Gottsegen, InfoSys, explained how "Mobility" is challenging existing business models. Their latest product "mConnect" offers to link web applications to any mobile device. This includes healthcare monitoring, cash for the 50 percent of the world that are "unbanked", and even Cable TV on an iPad. He brought on stage Bill Tucker, VP of IT at Nordstrom, a retail outlet of fine clothing.
(I have a collection of Nordstrom jackets that I had bought in San Francisco Union Square throughout the years. Every time that I fly from Tucson to San Francisco, especially in the summer, it is freezing cold, and I need to buy a jacket. This time I was prepared, and brought several of me jackets with me.)
Bill explained that people are not comparing their end-user experience at Nordstrom's with direct competitors like Macy's, but rather with all of their other end-user experiences like that at Starbuck's coffee, or the Apple store. This raises the bar in customer expectations. Nordstrom has been force to make drastic improvements to keep up with these expectations.
Prasad Thirkutam, InfoSys, asked if supply chains are agile and adaptive enough. He mentioned that 40 percent of Flash memory and 60 percent of circuit boards are made in Japan that were recently hit by an earthquake and tsunami. He explained product "Demand-to-Deliver" solution from InfoSys that provides multi-level inventory, identifying the safety stock levels based on various analytics. This reduces waste by 7 percent, and shortens cash from 60 days to 40 days.
Prasad introduced Vin Melvin, CIO of Arrow Electronics. His focus is to get data "correct". To increase end-to-end speed to handle order changes and cancelations, and to optimize and re-balance supply chain as needed.
(FTC Disclosure: Arrow is a distributor of IBM equipment. I have worked with Arrow many years.)