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A long time ago, perhaps in the early 1990s, I was an architect on the component known today as DFSMShsm on z/OS mainframe operationg system. One of my job responsibilities was to attend the biannual [SHARE conference to listen to the requirements of the attendees on what they would like added or changed to the DFSMS, and ask enough questions so that I can accurately present the reasoning to the rest of the architects and software designers on my team. One person requested that the DFSMShsm RELEASE HARDCOPY should release "all" the hardcopy. This command sends all the activity logs to the designated SYSOUT printer. I asked what he meant by "all", and the entire audience of 120 some attendees nearly fell on the floor laughing. He complained that some clever programmer wrote code to test if the activity log contained only "Starting" and "Ending" message, but no error messages, and skip those from being sent to SYSOUT. I explained that this was done to save paper, good for the environment, and so on. Again, howls of laughter. Most customers reroute the SYSOUT from DFSMS from a physical printer to a logical one that saves the logs as data sets, with date and time stamps, so having any "skipped" leaves gaps in the sequence. The client wanted a complete set of data sets for his records. Fair enough.
When I returned to Tucson, I presented the list of requests, and the immediate reaction when I presented the one above was, "What did he mean by ALL? Doesn't it release ALL of the logs already?" I then had to recap our entire dialogue, and then it all made sense to the rest of the team. At the following SHARE conference six months later, I was presented with my own official "All" tee-shirt that listed, and I am not kidding, some 33 definitions for the word "all", in small font covering the front of the shirt.
I am reminded of this story because of the challenges explaining complicated IT concepts using the English language which is so full of overloaded words that have multiple meanings. Take for example the word "protect". What does it mean when a client asks for a solution or system to "protect my data" or "protect my information". Let's take a look at three different meanings:
If these three methods of protection sound familiar, I mentioned them in my post about [Pulse conference, Data Protection Strategies] back in May 2008.
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It's been a while since I've talked about [Second Life].
The latest post on eightbar[Spimes, Motes and Data centers]discusses IBM's use of virtual world technology to analyze data centers in three dimensions.New World Note asks[What's The Point Of 3D Data Centers?]One would think that a simple monitoring tool based on a two-dimensional floor plan would be enough to evaluate a data center.
Enter Michael Osias, IBM (a.k.a Illuminous Beltran in Second Life). Some of the leading news sites havebegun to notice some 3D data centers that he has helped pioneer. UgoTrade writes up an article aboutMichael and the media attention in [The Wizard of IBM's 3DData Centers].
Of course, in presenting these "Real Life/Second Life" (RL/SL) interactive technologies, IBM is sometimes the target of ridicule. Why? Because IBM is 10 years ahead of everyone else. So, are there aspects of a data center where 3D interfaces makes sense? I think there is.
IBM's "New Enterprise Data Center" vision recognizes that people will need to focus on the management aspectsof their IT infrastructure, and 3D virtual world technologies might be an effective way to getthe job done.Read More]
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A client asked me to explain "Nearline storage" to them. This was easy, I thought, as I started my IBM career on DFHSM, now known as DFSMShsm for z/OS, which was created in 1977 to support the IBM 3850 Mass Storage System (MSS), a virtual storage system that blended disk drives and tape cartridges with robotic automation. Here is a quick recap:
Sadly, it appears a few storage manufacturers and vendors have been misusing the term "Nearline" to refer to "slower online" spinning disk drives. I find this [June 2005 technology paper from Seagate], and this [2002 NetApp Press Release], the latter of which included this contradiction for their "NearStore" disk array. Here is the excerpt:
Which is it, "online access" or "nearline storage"?
If a client asked why slower drives consume less energy or generate less heat, I could explain that, but if they ask why slower drives must have SATA connections, that is a different discussion. The speed of a drive and its connection technology are for the most part independent. A 10K RPM drive can be made with FC, SAS or SATA connection.
I am opposed to using "Nearlne" just to distinguish between four-digit speeds (such as 5400 or 7200 RPM) versus "online" for five-digit speeds (10,000 and 15,000 RPM). The difference in performance between 10K RPM and 7200 RPM spinning disks is miniscule compared to the differences between solid-state drives and any spinning disk, or the difference between spinning disk and tape.
I am also opposed to using the term "Nearline" for online storage systems just because they are targeted for the typical use cases like backup, archive or other reference information that were previously directed to nearline devices like automated tape libraries.
Can we all just agree to refer to drives as "fast" or "slow", or give them RPM rotational speed designations, rather than try to incorrectly imply that FC and SAS drives are always fast, and SATA drives are always slow? Certainly we don't need new terms like "NL-SAS" just to represent a slower SAS connected drive.
Now that the frozen economy is starting to thaw, I have been traveling like crazy this month. So far, I have been to Rochester, MN, Los Angeles and San Diego, CA, and now currently in Austin, TX. On the plus side, I was able to enjoy the [Fourth of July] holiday weekend on the beaches of San Diego.
(If you have not been to California beaches lately, here's a quick [video] reminder)
So the big news this week is that the auction over Data Domain is over, and EMC's bid finally won over NetApp. Both NetApp and EMC have data deduplication capabilities in their existing product lines, but neither could compete against IBM's TS7650G ProtecTIER Data Deduplication gateway and TS7650 ProtecTIER appliances, and so were hell-bent to buy Data Domain for large amounts. The final price agreed upon was over two billion US dollars for Data Domain.
For the most part, Data Domain's products are targeted towards small and medium sized businesses, whereas IBM's TS7650 and TS7650G products targets medium and larger sized enterprises.So now that EMC has a viable data deduplication solution, it looks like it will be yet another IBM-vs-EMC debate going forward.
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Guy Kawasaki is hosting a Web Conference next week on The Art of Evangelism.By this he is referring to promoting products and services, rather than the trad
A few years ago, I myself had the official title of "Technical Evangelist" for the IBM System Storageproduct line. I never liked the title, and asked to use something else, but since I was part of ateam of "Technical Evangelists," I had to keep it. A lot of companies were using this as a title,I was told, and everyone knew that it was not a religious reference, but a marketing one.
Sometimes, words do not translate well into other countries or cultures. Four years ago, on theweek of September 11, 2003, I traveled to Kuwait, Qatar and UAE for a business trip to present thelatest on our storage products. On arrival in Kuwait, I had to fill out my "visa application" to enterthe country, and it asked for my "occupation/title" but there were not enough spaces to write "Technical Evangelist" so I just entered "Evangelist".
The two Kuwaitis behind the desk looked it up in their Arabic/English dictionary, discussed it, andweren't sure if they should shoot me, or take me to the back room to video tape my proper be-heading. Our official hostcame over to ask what was the delay, and they showed her the dictionary translation. She asked me,"Why would you put Evangelist as your title?" So, I gave her my business card, and told herthat my full title of Technical Evangelist did not fit in the space provided.
She explained to the two behind the desk that I had misunderstood the question, and misspelled theactual word intended was "Engineer". She showed them the agenda of the IBM Technical Conference I wasspeaking at, and the list of Oil and Construction companies that were attending. They looked upthe new title "Engineer", and agreed the translation was suitable for entry, and that these two words,Evangelist and Engineer, used enough similar letters they could understand how one might misspell one for the other.
Our limo took a small detour to the middle of the desert so that we could burn and bury the ashes of the remainder of my business cards, before arriving to the hotel. All of my powerpoint slides that listed my title were changed to "Technical Engineer". The events themselves went very well,as IT people are the same all over the world, and had no problem setting aside religious or poli When I got back to the United States, I shared my experience with my fellow team-mates, most of whom never leavethe country, and would never have thought this might happen. Management agreed to let us change our titles.That was good for me, as I had to order a new box of business cards anyways. Last year, I became "Manager of Brand Marketing Strategy" of the IBM System Storage product line.Now on business trips I just write "Manager" on the Occupation/Title line. It fits in every form I have ever had to fill, and translates properly into every language.
When I got back to the United States, I shared my experience with my fellow team-mates, most of whom never leavethe country, and would never have thought this might happen. Management agreed to let us change our titles.That was good for me, as I had to order a new box of business cards anyways.
Last year, I became "Manager of Brand Marketing Strategy" of the IBM System Storage product line.Now on business trips I just write "Manager" on the Occupation/Title line. It fits in every form I have ever had to fill, and translates properly into every language.
I've talked to several customers who have taken up the bad habit of keeping their backup copiesfor several years for "compliance reasons".
In my post last year [Lost In Translation], I talked about the different meanings of archive:
In explaining the word "archive" we came up with two separate Japanese words. One was "katazukeru", and the other was "shimau". If you are clearing the dinner plates from the table after your meal, for example, it could be done for two reasons. Both words mean "to put away", but the motivation that drives this activity changes the word usage. The first reason, katazukeru, is because the table is important, you need the table to be empty or less cluttered to use it for something else, perhaps play some card game, work on arts and craft, or pay your bills. The second reason, shimau, is because the plates are important, perhaps they are your best tableware, used only for holidays or special occasions only, and you don't want to risk having them broken. As it turns out, IBM supports both senses of the word archive. We offer "space management" when the space on the table, (or disk or database), is more important, so older low-access data can be moved off to less expensive disk or tape. We also offer "data retention" where the data itself is valuable, and must be kept on WORM or non-erasable, non-rewriteable storage to meet business or government regulatory compliance.
The process of archiving your data from primary disk to alternate storage media can satisfy both motivations.
IBM offers software specifically to help with this archival process.For email archive, IBM offers [IBM CommonStore] for Lotus Domino and MicrosoftExchange. For database archive, including support for various ERP and CRM applications, IBM offers [IBM Optim] from the acquisition of Princeton Softech.
The problems occur when companies, under the excuse of simplification or consolidation, feel they can just usetheir backups as archives. They are taking daily backups of their email repositories and databases, and keepingthese for seven to ten years. But what happens when their legal e-discovery team needs to find all emails or database records related to a particular situation, an employee, client or account? Good luck! Most backupsare not indexed for this purpose, so storage admins are stuck restoring many different backups to temporary storage and combing through the files in hopes to find the right data.
Backups are intended for operational recovery of data that is lost or corrupted as a result of hardware failures, application defects, or human error. Disk mirroring or remote replication might help with hardware failures, but any logical deletion or corruption of data is immediately duplicated, so it is not a complete solution. FlashCopy or Snapshot point-in-time copies are useful to go back a short time to recover from logical failures, but since they are usually on the same hardware as the original copies, may not protect against hardware failures. And then there's tape, and while many people malign tape as a backup storage choice, 71 percent of customers send backups to tape, according to a 2007 Forrester Research report.
Backups often aren't viable unless restored to the same hardware platform, with the same operating system and application software to make sense of the ones and zeros. For this reason, people typically only keep two to five backup versions, for no more than 30 days, to support operational recovery scenarios. If you make updatesto your hardware, OS or application software, be sure to remember to take fresh new backups, as the old backupsmay no longer apply.
Archives are different. Often, these are copies that have been "hardened" or "fossilized" so that they make sense even if the original hardware, OS or application software is unavailable. They might be indexed so that they can be searched, so that you only have to retrieve exactly the data you are looking for. Finally, they are often stored with "rendering tools" that are able to display the data using your standard web browser, eliminating the need to have a fully working application environment.
Take any backup you might have from five years ago and try to retrieve the information. Can you do it? This might be a real eye-opener. You might have inherited this back technorati tags: IBM, backup, archive, compliance, katazukeru, shimau, space management, data retention, Forrester Research, disk, tape, FlashCopy, Snapshot, point-in-time, eye-opener, hardened, fossilized, rendering, application environment
technorati tags: IBM, backup, archive, compliance, katazukeru, shimau, space management, data retention, Forrester Research, disk, tape, FlashCopy, Snapshot, point-in-time, eye-opener, hardened, fossilized, rendering, application environment[Read More]
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Wrapping up this week's theme of thankfulness, I am thankful for theOne Laptop Per Child [OLPC] and their Get-One-Give-One (G1G1)offer.
Last November, I was one of the first to [sign up for the G1G1],and when mine arrived December 24, I posted initial observations in this[OLPC series].Over the past year, I have had the pleasure of helping out teams in Nepal and Urug Last year's G1G1 offer was limited to US and Canada, but this year, the OLPC have enlisted [Amazon.com] and made the offer available worldwide. You can choose to either give a single laptop for $199 USD, or get two laptops, get one for yourself or your family, and give the other to someone like Zimi, for $399 USD. I'm thankful I did. Happy Thanksgiving to all my readers in the USA!
Last year's G1G1 offer was limited to US and Canada, but this year, the OLPC have enlisted [Amazon.com] and made the offer available worldwide. You can choose to either give a single laptop for $199 USD, or get two laptops, get one for yourself or your family, and give the other to someone like Zimi, for $399 USD.
I'm thankful I did. Happy Thanksgiving to all my readers in the USA!Read More]
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This week is Thanksgiving holiday in the USA, so I thought a good theme would be things I am thankful for.
I'll start with saying that I am thankful EMC has finally announcedAtmos last week. This was the "Maui" part of the Hulk/Maui rumors we heard over a year ago. To quickly recap, Atmos is EMC's latest storage offeringfor global-scale storage intended for Web 2.0 and Digital Archive workloads. Atmos can be sold as just software, or combined with Infiniflex,EMC's bulk, high-density commodity disk storage systems. Atmos supports traditionalNFS/CIFS file-level access, as well as SOAP/REST object protocols.
I'm thankful for various reasons, here's a quick list:
So, perhaps EMC is thankful that IBM has already paved the way, breaking throughthe ice on their behalf. I am thankful that perhaps I won't have to deal with as much FUD about SoFS, GAM and XIV anymore.Read More]
Greg over at IBM Eye has a post [Leave Detroit Alone: It works for IBM] that points to Gaurav Sabnis' article [Detroit, Romney and IBM] commenting on Mitt Romney'sOp-Ed piece in the New York Times ["Let Detroit Go Bankrupt"].
Gaurav takes this argument one step further, referring to IBM's amazingturn-around back in 1993. Whereas the US Auto Industry has pushed backagainst inevitable globalization, IBM has embraced it, re-inventing itself into aGlobally Integrated Enterprise [GIE] and helping our clients do the same.I've been working for IBM since 1986, so I remember the pre-1993 IBM and how different it is now in the post-1993 era.
The marketplace has responded positively. Since 2004, more than 5,000 companies worldwide have replaced their HP, Sun, and EMC products with energy-efficient IBM Systems: Servers and Storage. Companies have invested in IBM's servers and storage to tackle their most challenging business objectives and to help reduce sprawling data center costs for labor, energy and real estate.This announcement was part of IBM's[Press Release]for its Migration Factory offering. The Migration Factory includes competitive server assessments, migration services, and other resources to help customers achieve energy and space savings and lower their cost of ownership.
Earlier this month, IBM's Chairman and CEO Sam Palmisano recently outlined the possibilities of a smarter planet to the Council on Foreign Relations.Steve Lohr of the New York Times weighs in with his article [I.B.M. Has Tech Answer for Woes of Economy], and Dr. Fern Halper of Hurwitz & Associates gives her take over at [IT-Director.com].
Transcontinental flights and the[Travel Channel] have made the world smaller.Thomas Friedman argued the world has also become "flatter",thanks to advances in computers and global communication, in his 2005 book[The World is Flat].Now, IBM recognizes that Info I am thankful IBM is leading the effort to save the planet.To learn more about IBM's plans for a smarter planet, read [Sam's speech] and the [Ideas from IBM] page.See also fellow IBM blogger Bob Sutor's [Web 2.0 Summit presentation]. technorati tags: IBM, Detroit, Auto Industry, Mitt Romney, John McCain, Gaurav Sabnis, IBM Eye, GIE, HP, Sun, EMC, Migration Factory, Sam Palmisano, Smarter Planet, financial crisis, meltdown, global warming, climate change, traffic, energy, healthcare
I am thankful IBM is leading the effort to save the planet.To learn more about IBM's plans for a smarter planet, read [Sam's speech] and the [Ideas from IBM] page.See also fellow IBM blogger Bob Sutor's [Web 2.0 Summit presentation].
technorati tags: IBM, Detroit, Auto Industry, Mitt Romney, John McCain, Gaurav Sabnis, IBM Eye, GIE, HP, Sun, EMC, Migration Factory, Sam Palmisano, Smarter Planet, financial crisis, meltdown, global warming, climate change, traffic, energy, healthcare[Read More]
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I'm back from South America, and am now in Chicago, Illinois. I'm having breakfast at the Starbucksdowntown, and thought I would make a post before all of my meetings today.
On this trip, I met with IBM Business Partners and sales reps from Argentina, Colombia, Ecuador and Venezuela. While I have visited thefirst three countries on past trips, this was my first time to Caracas, Venezuela. I grew up in La Paz, Bolivia, and speak Spanish fluently, so had no problemgetting around and holding discussions with everyone. While my friends in the US are oftensurprised I speak multiple languages, it doesn't surprise anyone I visit in other countries.If you are going to have worldwide job responsibilities for a global company that does businessin over 180 countries, the least you could do is learn a few additional languages. I suspect themajority of the 350,000 IBM employees speak at least two languages, the exceptions being mostly the 50,000 orso employees that live in the United States.
I flew on American Airlines from Tucson to Dallas to Caracas, and was only slightly delayed as a resultof all of the flight cancellations that happened earlier that week. Some companies designate a single "official airline" for their employees to use. That makessense if all of your employees are located in a single city, and that city is the hub for yourdesignated airline.IBM is too big, too spread out, and sells technology to nearly every airline to make sucha designation. Instead, IBM tries to spread its business out to multiple carriers, although all ofmy colleagues seems to have their own personal favorites. Mine are American Airlines, Singapore Airlines and Cathay Pacific.
While other people were upset over the delays, I found American Airlines did a great job keeping me informed,and all their employees I talked to seemed to be handling the situation fairly well. If youfly on American, I recommend you sign up for "text message" notifications. I did this for everyleg of my trip, and was kept up to date on times, gates and status. Very helpful!American Airlines even started their own corporate blog: [AA Conversation] (Special thanks to my friend[Paul Gillen] for pointing this out)
(I read somewhere that if you are going to travel anywhere, you need to remember to bringboth your sunscreen and your sense of humor, otherwise you are going to get burned. Goodadvice! Trust me, you don't even know how bad it can really be until you travel in the third world.)
Anyhoo, last week, IBM Venezuela celebrated its 70th anniversary. That's right, IBM has been doingbusiness in Venezuela for the past 70 years. Also last week, IBM put out its impressive [1Q08 quarterly results],including 10 percent growth for IBM System Storage product line worldwide, comparing what IBM earned this first quarter to what IBM earned the first quarter of last year. For just the Latin American countries,the growth for IBM System Storage was 20 percent!There are a lot of oil and gas companies in Venezuela. With a barrel of oil selling at more than$117 US dollars, these companies are looking to spend their newly earned profits on IBM systems, software and services.
As for the picture above, that is a one-thousand Bolivares coin, worth about 47 US cents atthis week's official exchange rate. As with many Latin American countries going through [years of high inflation], Venezuela was tired of all those zeros on their money. For example, a cheeseburger, freedom fries and a Cokeat McDonald's would set you back 20,000 Bolivares.This year the Venezuelan governmentcreated a new currency called "Bolivares Fuertes" (VEF), lopping off the last three zeros.So, the coin above would be replaced by a new coin with a big "1" on it instead, and an old 2000 Bolivares billwould be replaced by a new 2 Bolivares Fuertes bill. Unfortunately,I had to give all my new Venezuelan money back at the airport upon leaving, but they let me keep the coinabove, since it is old money, as a souvenir so that I could use it as a ball mark for playing golf.
(The term Bolivares is named after Simon Bolivar who was born in Caracas. He is famous throughoutSouth America, and was, and I am not making this up, the first president of Colombia, the secondpresident of Venezuela, the first president of Bolivia, and the sixth president of Peru. Here isthe [Wikipedia article] to learn more.)
Gasoline costs a mere 100 old Bolivares per liter.For those who don't do metric, gasoline therefore costsless than 18 cents per gallon. By comparison, in the USA, the average today was $3.47 US dollarsper gallon, of which 18.4 cents of this is Federal tax. That's right, we pay more just in taxes forgasoline than los venezolanos pay for it all.
The side effect of cheap gas is bad traffic. Everybody in Venezuela drives their own car, and nobody thinksabout the price of gasoline, carpooling, or taking public transportation, acting much like Americans used to, up until a few years ago. With some of the gridlock we faced, it might have been faster (but not safer)to walk there instead.
Which makes me wonder if American Airlines fills up their airplanes with fuel at these lower prices when theypick up people in Caracas to take them back to the United States. In 2002, fuel represented 10 percentof the average airline's operating expenses, but today it is now 25 percent. That is a drastic increase!
The same is happening in data centers. In the past, electricity was so cheap, and such a small percentof the total IT budget, nobody gave it much thought. But as the usage of electricity increased, andthe cost per KWh went up, this has a multiplying effect, and the growth in power and cooling costs isgrowing four times faster than the average IT hardware budget increase.Read More]
It's nice to end the year on a high note. This week, TechTarget, the folks behind [Searchstorage.com] and the [IT Knowledge Exchange] have selected to feature my blog.
Here's the link to the article: [Featured IT Blogger of the Week: Tony Pearson of Inside System Storage]
I'd like to thank all of my readers for their attention and participation, and wish everyone a happy Winter Sols
See you all in 2010!
This week, I was in the Phoenix area presenting at TechData's TechSelect University. TechData is one of IBM's IT distributors, and TechSelect is their community of 440 resellers and 20 vendors. This year they celebrate their 10 year anniversary of this event. I covered three particular topics, and I was videotaped for those who were not able to attend my session. (There were very few empty seats at my sessions)
The venue was the [Sheraton Wild Horse Pass Resort and Spa] in Chandler, just south of Phoenix. This compound includes [Rawhide], an 1800's era Western Town attraction, a rodeo arena, and a casino still under construction. Dinners were held nearby at the infamous [Rustler's Rooste] Steakhouse on South mountain.
technorati tags: IBM, TechData, TechSelect, SVC, DS3400, DS4700, DS5000, LTO, LTO-4, encryption, WORM, TKLM, Brocade, Cisco, Juniper Networks, SAN24B-4, Cisco 9124, CEE, CNA, SAN32B, 10GbE, FCoE, FCoCEE, Wild Horse Pass, Chandler, Phoenix, Arizona, Rawhide, Rustlers Rooste, South Mountain
Forrester Research has new research findings titled [Consolidate Storage Vendors To Reduce Complexity]. Here's an excerpt from their executive summary,
"Our survey data shows that over the past 12 months, more firms have bought their storage from a single vendor. While this might not be for everyone, it's worth serious consideration for your environment. Maybe you won't get the best price per gigabyte every time, but you'll probably save money in the long run because of simpler management, increased staff specialization, increased capacity utilization, and better customer service."
Dave Raffo, over at Storage Soup, comments on this in his post[Primary storage still means one vendor]. Here's an excerpt:
A Forrester survey of 170 companies ranging from SMBs to large enterprises in North America and Europe found that more than 80 percent bought their primary storage from one vendor over the last year. That includes 64 percent of the companies with more than 500 TB of raw storage.
As if by coincidence, fellow blogger from EMC Chuck Hollis gives his reflections on this same topic. Here's an excerpt:
When it comes to buying storage (or any infrastructure technology, for that matter), there seem to be two camps:
If Chuck had said "multivendor" versus "single vendor", then that would have been a true dichotomy, but interestinglyhe equates best-of-breed with a multivendor approach. Let's consider two examples:
I guess I look at it differently. The equipment in your data center should be thought of as a team. Do your servers, storage and software work well together?
While Americans like to celebrate the accomplishments of individual musicians, athletes or executives, it is actually bands that compete against other bands, sports teams that compete against other sport teams, and companies that compete against other companies. Teamwork in the data center is not just for the people who work there, but also for the IT equipment. Just as a new incoming athlete may not get along well with teammates, shiny new equipment may not get along with your existing gear. Conversely, your existing infrastructure may not let the talents or features of your new equipment shine through.
Putting together the best parts from different teams might serve as a great diversion for those who enjoy["fantasy football"], it may not be the best approach for the data center. Instead, focus on managing your data center as a team, perhaps with theuse of IBM TotalStorage Productivity Center to minimize the heterogeneity of your different equipment. Pick an ITvendor that sells "team players" for your servers, storage and software, with broad support for interoperability and compatibility.Read More]
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Well, this has been an interesting two weeks. On week 1, I focused on IBM's strategy and four keysolutions areas: Information Availability, Information Security, Information Retention, and Info
While IBM had switched over to solution-selling a while ago, some of our competitors are still inproduct-selling mode, and try to frame all competitive comparisons on a product-by-product basis.In my post[Supermarkets and Specialty Shops], I drew the analogy that the IT supermarkets (IBM, HP, Sun and Dell) are focusedon selling solutions, but the IT specialty shops (HDS, EMC, and others) are still focused on products.
Certainly, the transition from product-focused to solution-focused is not an easy one. As the IT industry matures, more and more clients are looking to buy solutions from theirvendors. What does it take to change behaviour of newly acquired employees, recently hired sales reps, and business partners, many of whom come from product-centric cultures, to match this dramatic shift in the marketplace? Let's take a look at change in other areas of the world.
On the[Freakonomics blog], Stephen Dubner discusses how clever people in Israel have figured out a way to get people to clean up after their pets in public places. This is a problem in many countries. Here we see an old idea, the [carrot-and-stick] approach, combined with newinformation technology. Here's an excerpt:
"In order to keep a city’s streets clean of dog poop, require dog owners to submit DNA samples from their pets when they get licenses; then use that DNA database to trace any left-behind poop and send the dogs’ owners stiff fines.
Sometimes, if enough people change, then changing behaviours of the few remaining becomes much easier. DanLockton on his Architectures of Control blog posts about the[London Design Festival - Greengaged]. This year, the festival focused on behavior changes for a greener environment, ecodesign and sustainable issues in design.Here's an excerpt and corresponding 5-minute YouTube video:
Lea argued three important points relevant to behaviour change:
Of course, tax and government regulations can heavily influence behaviour and decisions. Since today is[International Talk Like a Pirate Day], I thought I would finish this post off with this interesting piece on Google barges. Some companies, like IBM and Google, seem more adaptable to changing behaviour and trying out fresh new ideas.Will Runyon over on the Raised Floor blog, has a post about Google's patent for[Data center barges on the sea]:"The idea is to use waves to power the data centers, ocean water to cool them, and a moored distance of seven miles or more to avoid paying taxes."
Arrr! Now that's what I call a new way of looking at things!
technorati tags: IBM, strategy, Information Infrastructure, solution-selling, behaviour, HP, Sun, Dell, EMC, HDS, DNA, database, Petah Tikva, Israel, Dan Lockton, Candid Camera, Lea Simpson, Will Runyon, Raised Floor, Google, patent, barges, taxes, regulations[Read More]
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The traffic was treacherous, the roadswere in roughshod condition, and sad looking stray dogs digging through piles of rubbish were everywhere. The local "Daily News and Analysis" newspaper this week estimates that there are over 70,000 stray dogs in Mumbai alone.What to do with all of these strays is a matter of controversy. In preparation for the Olympic games, China hasasked its restaurants to [take"dog" off their menus].Having lived in one of the poorest countries, and one of the richest, nothing surprises me anymore.
Getting back was also a challenge. While we had no problem haling a tuk-tuk, we had no idea the address of ourhotel, and our driver had no idea where it was. We ended up driving around the city until we found a differenthotel, asked them if they knew where it was, and then eventually getting to our hotel. This is something I shouldhave planned for in advance, getting a card with the hotel details on it before leaving.
While it might seem like a simple trip, Curtis and I probably learned more about India this way than spending a week inside the comforts of our hotel.Read More]
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Sometimes, it's difficult to explain the products I manage to people outside the IT storage industry. How do you explain FCP vs. FICON, Giant Magnetoresistive (GMR) heads, the SMI-S interface, etc. enough to then explain how your job relates to those technologies. At least my friends and family read this blog, so they can somewhat understand some of the things I am working on. When I visit my folks on Sundays, we sometimes discuss items they read in my blog that week.
In addition to a "take your children to work day", we have discussed within IBM a "take your parents to work day", especially for the young new hires who have a hard time explaining what their new job is to the rest of their family.
The problem is not just your parents, but any of your co-workers old enough to be parents who haven't bothered to keep up with the latest advancements in Web 2.0 technology. Here are some examples:
That's why I was very excited to seeLinden Lab announces voice beta in Second Life. It won't be fully ready until later this year, but adding voice to Second Life will greatly reduce the hurdles we now have trying to coordinate conference calls with in-world activity.
I realize not everyone can keep up with all the new and different technologies, but the social networking aspects of some of these new developments are worth looking into.
Want to hear the latest technical information about IBM Storage, but not willing to wait until the big [IBM Edge Conference] this September? We will have a variety of "Systems Technical University" events in the next few weeks in a variety of locations.
In the United States, I will be presenting several topics at the following:
Here's my schedule for the one in Atlanta:
To learn more, or to register for one of these, check out the [IBM Technical Events in 2016] landing page.