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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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This week I am at the Data Center Conference 2009 in Las Vegas. There are some 1700 people registered this year for this conferece, representing a variety of industries like Public sector, Services, Finance, Healthcare and Manufacturing. A survey of the attendees found:
55 percent are at this conference for the first time.
18 percent once before, like me
15 percent two or three times before
12 percent four or more times before
Plans for 2010 IT budgets were split evenly, one third planning to spend more, one third planning to spend about the same, and the final third looking to cut their IT budgets even further than in 2009. The biggest challenges were Power/Cooling/Floorspace issues, aligning IT with Business goals, and modernizing applications. The top three areas of IT spend will be for Data Center facilities, modernizing infrastructure, and storage.
There are six keynote sessions scheduled, and 66 breakout sessions for the week. A "Hot Topic" was added on "Why the marketplace prefers one-stop shopping" which plays to the strengths of IT supermarkets like IBM, encourages HP to acquire EDS and 3Com, and forces specialty shops like Cisco and EMC to form alliances.
Day 2 began with a series of keynote sessions. Normally when I see "IO" or "I/O", I immediately think of input/output, but here "I&O" refers to Infrastructure and Operations.
Business Sensitivity Analysis leads to better I&O Solutions
The analyst gave examples from Alan Greenspan's biography to emphasize his point that what this financial meltdown has caused is a decline in trust. Nobody trusts anyone else. This is true between people, companies, and entire countries. While the GDP declined 2 percent in 2009 worldwide, it is expected to grow 2 percent in 2010, with some emerging markets expected to grow faster, such as India (7 percent) and China (10 percent). Industries like Healthcare, Utilities and Public sector are expected to lead the IT spend by 2011.
While IT spend is expected to grow only 1 to 5 percent in 2010, there is a significant shift from Capital Expenditures (CapEx) to Operational Expenses (OpEx). Five years ago, OpEx used to represent only 64 percent of IT budget in 2004, but today represents 76 percent and growing. Many companies are keeping their aging IT hardware longer in service, beyond traditional depreciation schedules. The analyst estimated over 1 million servers were kept longer than planned in 2009, and another 2 million will be kept longer in 2010.
An example of hardware kept too long was the November 17 delay of 2000 some flights in the United States, caused by a failed router card in Utah that was part of the air traffic control system. Modernizing this system is estimated to cost $40 billion US dollars.
Top 10 priorities for the CIO were Virtualization, Cloud Computing, Business Intelligence (BI), Networking, Web 2.0, ERP applications, Security, Data Management, Mobile, and Collaboration. There is a growth in context-aware computing, connecting operational technologies with sensors and monitors to feed back into IT, with an opportunity for pattern-based strategy. Borrowing a concept from the military, "OpTempo" allows a CIO to speed up or slow down various projects as needed. By seeking out patterns, developing models to understand those patterns, and then adapting the business to fit those patterns, a strategy can be developed to address new opportunities.
Infrastructure and Operations: Charting the course for the coming decade
This analyst felt that strategies should not just be focused looking forward, but also look left and right, what IBM calls "adjacent spaces". He covered a variety of hot topics:
65 percent of energy running x86 servers is doing nothing. The average x86 running only 7 to 12 percent CPU utilization.
Virtualization of servers, networks and storage are transforming IT to become on big logical system image, which plays well with Green IT initiatives. He joked that this is what IBM offered 20 years ago with Mainframe "Single System Image" sysplexes, and that we have come around full circle.
One area of virtualization are desktop images (VDI). This goes back to the benefits of green-screen 3270 terminals of the mainframe era, eliminating the headaches of managing thousands of PCs, and instead having thin clients rely heavily on centralized services.
The deluge in data continues, as more convenient access drives demand for more data. The anlyst estimates storage capacity will increase 650 percent over the next five years, with over 80 percent of this unstructured data. Automated storage tiering, ala Hierarchical Storage Manager (HSM) from the mainframe era, is once again popular, along with new technologies like thin provisioning and data deduplication.
IT is also being asked to do complex resource tracking, such as power consumption. In the past IT and Facilities were separate budgets, but that is beginning to change.
The fastest growing social nework was Twitter, with 1382 percent growth in 2009, of which 69 percent of new users that joined this year were 39 to 51 years old. By comparison, Facebook only grew by 249 percent. Social media is a big factor both inside and outside a company, and management should be aware of what Tweets, Blogs, and others in the collective are saying about you and your company.
The average 18 to 25 year old sends out 4000 text messages per month. In 24 hours, more text messages are sent out than people on the planet (6.7 billion). Unified Communications is also getting attention. This is the idea that all forms of communication, from email to texts to voice over IP (VoIP), can be managed centrally.
Smart phones and other mobile devices are changing the way people view laptops. Many business tasks can be handled by these smaller devices.
It costs more in energy to run an x86 server for three years than it costs to buy it. The idea of blade servers and componentization can help address that.
Mashups and Portals are an unrecognized opportunity. An example of a Mashup is mapping a list of real estate listings to Google Maps so that you can see all the listings arranged geographically.
Lastly, Cloud Computing will change the way people deliver IT services. Amusingly, the conference was playing "Both Sides Now" by Joni Mitchell, which has the [lyrics about clouds]
Unlike other conferences that clump all the keynotes at the beginning, this one spreads the "Keynote" sessions out across several days, so I will cover the rest over separate posts.
This week several IBM executives will present at the 28th Annual Data Center Conference here in Las Vegas. Here is a quick recap:
Steve Sams: Data Center Cost Saving Actions Your CFO Will Love
A startling 78 percent of today's data centers were built in the last century, before the "dot com" era and the adoption of high-density blade servers. IBM Vice President of Global Site and Facility Services, Steve Sams, presented actions that can help extend the life of existing data centers, help rationalize the infrastructure across the company, and design a new data center that is flexible and responsive to changing needs.
In one example, an 85,000 square foot datacenter in Lexington had reached 98 percent capacity based on power/cooling requirements. They estimated it would take $53 million US dollars to either upgrade the facility or build a new facility to meet projected growth. Instead, IBM was able to consolidate servers six-to-one, an 85 percent reduction. IBM also was able to make changes to the cooling equipment, redirect airflow and changed out the tiles, re-oriented the servers for more optimal placement, and implement measurement and management tools. The end result? The facility now has eight times the compute capability and enjoys 15 percent headroom for additonal growth. All this for only 1.5 million US dollar investment, instead of 53 million.
IBM builds hundreds of data centers for clients large and small. In addition to the "Portable Modular Data Center"(PMDC) shipping container on display at the Solution Showcase, IBM offers the "Scalable Modular Data Center", a turn-key system with a small 500 to 2500 square foot size for small customers. For larger deployments, the "Enterprise Modular Data Center" offers standardized deployments in 5000 square foot increments. IBM also offers "High Density Zones" which can be perfect way to avoid a full site retrofit.
Helene Armitage: IT-wide Virtualization
Helene is IBM General Manager of the newly formed IBM System Software division. A smarter planet will require more dynamic infrastructures, which is IBM's approach to helping clients through the virtualization journey. The virtualization of resources, workloads and business processes will require end-to-end management. To help, IBM offers IBM Systems Director.
Helene indicated that there are four stages of adoption:
Physical consolidation - VMware and Hyper-V are the latest examples of running many applications on fewer physical servers. Of course, IBM has been doing this for decades with mainframes, and has had virtualization on System i and System p POWER systems as well. A quick survey of the audience found that about 20 percent were doing server virtualization on non-x86 platforms (for example, PowerVM or System z mainframe z/VM)
Pools of resources - SAN Volume Controller is an example solution to manage storage as a pool of disparate storage resources. Supercomputers manage pools of servers.
Integrated Service Management - in the past, resources were managed by domain, resulting in islands of management. Now, with IBM Systems Director, you can manage AIX, IBM i, Linux and Windows servers, including non-IBM servers running Linux and Windows.
Service management can provide monitoring, provisioning, service catalog, self-service, and business-aligned processes.
Cloud computing - Helene agreed that not everyone will get to this stage. Some will adopt cloud computing, whether public, private or some kind of hybrid, and others may be fine at stage 3.
For those clients that want assistance, IBM offers three levels of help:
Help me decide what is best for me
Help me implement what I have decided to do
Help me manage and run my operations
With IBM's compelling vision for the future, best of breed solutions, leadership in management software, extensive experience in services, and solid business industry knowledge, it makes sense to tap IBM to help with your next IT transformation.
This week I am in Orlando, Florida for the IBM Edge conference. Tuesday afternoon we had a Birds-of-a-Feather (BOF) session to discuss social media. I was the moderator. We had two independent bloggers on the panel: [Jon Toigo] and [Steve Foskett]. We had several IBM social media experts, including Jack Arnold, Scott Drummond, Mary Hall, Nick Harris, and Rich Swain. Also joining us was Alex Hollingworth, social media expert from Emulex.
At the opening session, Deon Newman suggest we re-tweet him, isn't that plagiarism? What is your take on this?
The important thing is to give credit where it is due. Avoid screen scraping others and passing it off as your own. When you re-tweet someone, you give them credit for their original tweet. You are basically saying, "I could not have said it better myself!" With blogs, you can do the same by linking to other blog posts.
I am active in social media, but am having trouble getting the older colleagues in the IT department to participate. I want them to write down all the knowledge in their heads.
The best way to get employees to do anything new or different is to show them how it benefits them. For example, if the elders are tired of answering the same questions over and over, have them start an internal wiki, blog or knowledgebase to capture the answers to frequent questions. This will save them time, so they can see value for themselves. I suggest looking at IBM Lotus Connections which provides collaboration tools inside your firewall, accessible only to internal employees of the company.
How do we differentiate facts from opinions in our social media writings?
You can always be explicit, for example IMHO stands for "In my humble opinion". I find that blogs are 99 percent opinion, and 1 percent fact, so it is easier to point out the facts linking or citing sources, and let the rest of your writing be considered opinion.
I would like to find people on Linkedin to establish business relationships with the storage administrators, decision makers and influencers within the companies I want to sell to, how do I best do that?
Nobody likes cold calls. If you upgrade to a "Pro" account on LinkedIn, you can send 15 to 25 "Inmail" emails through their system to introduce yourself. Otherwise, consider finding someone in your network that knows them, and arrange for them to provide the mutual introduction for you.
How do I find people to follow related to the topics I am interested in, like storage?
There are tools like [Tweetadder] to help you find people to follow. Or, just search on certain hashtags, and add people you find that use them.
I am concerned about privacy? What can I do to protect my privacy?
Decide up front which topics are off-limits in your blog or other social media. For services like Facebook, check your privacy settings every 30 days. Several people have opted to create a special "Facebook Page" that represents their professional brand, so that the rest of Facebook can be used for friends and family.
I want to start a new blog, which service should I use?
Services like Blogger, Blogspt and TypePad are generally easy to set up. Wordpress is more advanced, but can be more complicated to set up.
I don't care for writing a blog, how can I set up a video blog, or vlog?
Consider creating a channel on YouTube. Another popular site is Vimeo. A "Pro" account of Vimeo provides added features.
I am new to Twitter, what tools should I look into?
I suggest you look at HootSuite. This lets you post to Twitter, Facebook and Linkedin. You can schedule when a tweet will be posted, so you can right them in advance and schedule them for a certain date and time. Also, if you have a blog, you can have Hootsuite send out tweets automatically with the titles and link to each blog post.
How much effort should we put in to Social Media?
As much or as little as you want. Don't force yourself to spend more time than you want. Typically, people spend 1-2 hours per day. Cut down how much you spend watching television to make up the difference. Set up "Google Alerts" that can send you emails when certain phrases appear anywhere. There are also social bookmarking tools like Instapaper, Delicious or Diigo that can save bookmarks in the cloud for things that you want to read, but don't have time to read now.
Which social media would be the best to get chicks.
Writing a technical blog with good quality content. Girls want to be with you. Guys want to be you.
How can I use social media to provide feedback about specific products?
IBM now has a [Reviews and Ratings] for its IBM System Storage products. Consider writing a review today!
Thanks to all of the panel for their help with this!
Well it's Tuesday again, and you know what that means... IBM announcements! Yesterday, at the IBM Edge conference here in Orlando, Florida, IBM announced its new apporach to storage, and a whole bunch of storage products, enhancements, and services. I will focus on some key ones here, and save the rest for next week.
IBM SAN Volume Controller (SVC) v6.4
The SVC is IBM's enterprise-class storage hypervisor. The latest software release, v6.4, can be installed on any SVC hardware, from the 2145-8F2 introduced back in 2005, to newer models like the 2145-CG8. Here are the key features:
Fibre Channel over Ethernet (FCoE) -- This is complete end-to-end support. For SVC units with 10GbE ports, these ports can be now be used for FCoE. This allows hosts to attach to SVC via FCoE, allows SVC node-to-node communication for clustering, and allows SVC to communicate to back-end devices via FCoE.
Real-Time Compression -- IBM ported over the patent Random Access Compression Engine (RACE) from the Real-Time Compression Appliances to SVC v6.4. This allows primary data, accessed via block-based protocols, to be compressed up to 80 percent. This feature is an extra priced feature by TB.
Non-Disruptive Volume move between I/O Groups -- If you don't already have SVC, you don't need to worry about this. For existing SVC customers, this allows volumes to be associated with two or more I/O groups, and that you can add or remove I/O groups non-disruptively. For example, if you want to move a volume from IOG1 to IOG2, then you add IOG2 to the list of I/O groups for the volume, let the multi-pathing software discover the additional paths, the remove IOG1, which then marks the previous IOG1 paths inactive. All this can be done while applications read and write data.
Dedicate FCP ports for Replication -- If you activate the two 10GbE Ethernet ports for FCoE, you can free up two FCP ports that you can dedicate for long-distance Metro Mirror or Global Mirror.
If you have SVC today, but are running an old release like v4.3 or v5.1, I recommennd you upgrade up to at least v6.2.05 release now. This release has been out for a year and is very stable, and serves as a great platform for a later upgrade to SVC v6.4.
IBM Storwize V7000 v6.4
The Storwize V7000 is IBM's midrange storage hypervisor. The latest software release, v6.4, can be installed on existing block-only Storwize V7000 units in the field. The Storwize V7000 v6.4 gets all the features listed above, as well as the following:
Four-way clustering -- Previously, you could cluster two Storwize V7000 controller enclosures together (4 canisters total). To cluster three or four controllers required an RPQ. Now, IBM supports up to four Storwize V7000 controller enclosures (8 canisters) without an RPQ.
Direct Fibre Channel attach -- A lot of people are using Storwize V7000 inside single-rack configurations, so it makes sense not to require a SAN switch for just a few Windows, Linux or VMware servers. An RPQ is now available to allow this to happen.
IBM Tivoli Storage Productivity Center (TPC) v5.1
TPC is already ranked one of the best Storage Infrastructure Management software in the market, and this release will just solidify its lead. Key features include:
Upward integration to higher level management systems
A new, intuitive, easy-to-use web-based GUI inspired by the XIV GUI
Integration of COGNOS to be able to generate and customize reports
Support for SONAS systems
There are several presentations on TPC this week that will go into more detail. Check out the [TPC Facebook page].
My latest book Inside System Storage: Volume IV is now available!
Yes, can you believe it? I have published my fourth volume in my "Inside System Storage" series! It is available in three formats:
Hardcover with dust jacket
eBook (Adobe Acrobat PDF)
You can order this, and all my other books, in all formats, directly from my [Author Spotlight] page. The paperback will also be available soon from other online booksellers, search for ISBN 978-1-105-72213-4.
IBM DS3500 Express
The DS3500 is our entry-level block-based device, designed specifically for random I/O workloads. This includes databases, email repositories, traditional business applications, and on-line transactional workloads. Here are the new features:
Dynamic Disk Pooling, similar to what XIV does to reduce disk rebuild times, but using a RAID-6 like approach per chunk of data.
Thin Provisioning using Dynamic Disk Pooling
Asynchronous Logical Unit Access (ALUA) failover
Enhanced FlashCopy, improved scalability, consistency groups and rollback support
VMware API for Array Integration (VAAI) support. This includes Write Same, Extended Copy, and Atomic Test & Set.
The DS3500 replaces the previous models of DS3200, DS3300 and DS3400 models.
The DCS3700 is our entry-level/midrange block-based device, replacing the DCS9900 model, designed specifically for sequential I/O workloads. This includes Big Data analytics, Hadoop, High Performance Computing (HPC), video surveillance, and television broadcasting. It holds 60 drives in a 4U controller enclosure.
Jeff Garten, a professor of International Trade at the Yale School of Management covered the Post-Crisis Global Economy. How well did the world's governments do? Here was his "scorecard" of the five "R's":
Jeff gives world governments an "A", pumping about $20 trillion US dollars onto the world stage to stave off the worst impacts.
Jeff gives an "I" (Incomplete). Not quite an "F" as government regulations just have not been adopted to address situations like this.
Jeff gives this one an "I" also. The major inbalance is US borrowing so much from China, and China keeping its currency artificially low.
Jeff gives this a "B". Banks and other financial services have changed the way they do business and have taken some corrective actions on their own, often because strings attached to bailout funds.
Jeff gives this one a "C+", in that he is not hopeful for a quick recovery. Economists have five recovery models. A quick recovery has a "V" shape. A slower full recovery has a "U" shape. Some recoveries have premature upticks followed by a second crash, representing a "W" shape. Japan still has not recovered from their crash from last decade, like an "L" shape. Jeff feels that the United States will probably have a "reverse J" where it looks like a slow "U" shaped recovery over the next three years, but we never get back to our original prominence.
Jeff did not give the impression the worst was over. Rather, he felt there were still problems ahead, banks are still carrying a lot of bad debt and real estate industry may take a while to recover. He feels the era of a dollar-centric world that started circa 1945 is over, and that the dollar will continue to decline for several decades. Replacing this will be a combination of the Euro, Japanese Yen and Chinese Yuan.
What can we look forward to? There is a definite shift to Asia and other large emerging markets like Brazil. The "Global Commons" like food and energy are under severe stress. Global rules will go under a sort of remission. A resurgence of National governments to protect citizens is underway. Finally, there will be a return of Industrial policy.
Continuing my coverage of the Data Center Conference, Dec 1-4, 2009 here in Las Vegas, this post focused on data protection strategies.
Two analysts co-presented this session which provided an overview of various data protection techniques. A quick survey of the audience found that 27 percent have only a single data center, 13 percent have load sharing of their mission critical applications across multiple data centers, and the rest use a failover approach to either development/test resources, standby resources or an outsourced facility.
There are basically five ways to replicate data to secondary locations:
Array-based replication. Many high-end disk arrays offer this feature. IBM's DS8000 and XIV both have synchronous and asynchronous mirroring. Data Deduplication can help in this regard to reduce the amount of data transmitted across locations.
NAS-based replication. I consider this just another variant of the first, but this can be file-based instead of block-based, and can often be done over the public internet rather than dark fiber.
Network-based replication. This is the manner that IBM SAN Volume Controller, EMC RecoverPoint, and others can replicate. The analysts liked this approach as it was storage vendor-independent.
Host-based replication. This is often done by the host's Operating System, such as through a Logical Volume Manager (LVM) component.
Application/Database replication. There are a variety of techniques, including log shipping of transactions, SQL replication, and active/active application-specific implementations.
The analysts felt that "DR Testing" has become a lost art. People are just not doing it as often as they should, or not doing it properly, resulting in surprises when a real disaster strikes.
A question came up about the confusion between "Disaster Recovery Tiers" and Uptime Institute's "Data Center Facilities Tiers". I agree this is confusing. Many clients call their most mission critical applications as Tier 1, less critical as Tier 2, and least critical as Tier 3. In 1983, IBM User Group GUIDE came up with "Business Continuity Tiers" where Tier 1 was the slowest recovery from manual tape, and Tier 7 was the fastest recovery with a completely automated site, network, server and storage failover. However, for Data Center facility tiers, Uptime has the simplest least available (99.3 percent uptime) data center as Tier 1, and the most advanced, redundant, highest available (99.995 percent) data center as Tier 4. This just goes to show that when one person starts using "Tier 1" or "Tier 4" terminology, it can be misinterpreted by others.
I did not register soon enough to get into the MGM Grand itself, so I am staying at a Hiltonat the other end of the Las Vegas strip, but am able to hop on the "Monorail" to get to the MGM,just in time for the breakfast and first welcome session.
This conference has a familiar set up: six keynote sessions, 62 break-out sessions, and fourtown hall meetings. Thanks to electronic survey devices on the seats, speakers were able to gatherreal-time demographics. A large portion of attendees, including myself, are attending this conference for theirfirst time. Here's my recap of the first three keynote sessions:
The Future of Infrastructure and Operations: The Engine of Cloud Computing
How much do companies spend just to keep current? As much as 70 percent! The speaker noted thatthe best companies can get this down to 10 to 30 percent, leaving the rest of the IT budget to facilitate transformation. He predicts that companies are transforming their data centers fromsprawled servers to virtualization, towards a fully automated, service-oriented, real-time infrastructure.
Whereas the original motivation for IT virtualization was to reduce costs, companies now recognizethat they greatly improve agility, the ability to rapidly provision resources for new workloads, and that this will then lead to opportunites for alternative sourcing, such as cloud computing.
The operating system is becoming commoditized, focusing attention instead to a new concept: the"Meta OS". VMware's Virtual Data Center and Microsoft's Azure Fabric Controller are just two examples.Currently, analysts estimate only about 12 percent of x86 workloads are running virtualized, but thatthis could be over 50 percent by 2012.In this same time frame, year 2012, storage Terabytes is expected to increase 6.5x fold, and WAN bandwidthgrowing 35 percent per year.
Virtualization is not just for business applications. There are opportunities to eliminate the mostcostly part of any business: the Personal Computer, poster child of the skyrocketing costs of the client/server movement. Remote hosting of applications, streaming of applications,software as a service (SaaS) and virtual machines for the desktop can greatly reduce costs of customizedPC images and help desk support.
Cloud computing not only reduces per costs per use, but provides a lower barrier of entry and somemuch needed elasticity.Draw a line anywhere along the application-to-hardware software/hardware stack, and you can define acloud computing platform/service. About 65 percent of the attendees surveyed indicated that they were already doing something with CloudComputing, or were planning to in the next four years.
To help get there, the speaker felt that Value-added Resellers (VAR) and System Integrators (SI) wouldevolve into "service brokers", providing Small and Medium sized Businesses (SMB) "one throat to choke" in mixedmultisourced operations. The term "multisource" caught me a bit off-guard, referring to having someworkloads run internally (insourced) while other workloads run out on the Cloud (outsourced). Largerenterprises might have a "Dynamic Sourcing Team", a set of key employees serving as decision makers, employing both business and IT skills to determine the best sourcing for each application workload.
What are the biggest obstacles to getting there? The speaker felt it was the IT staff. People and cultureare the most difficult to change. The second are lack of appropriate metrics. Here were the survey resultsof the attendees:
41 percent had metrics for infrastructure economic attributes
49 percent had metrics for qualities of service (QoS)
12 percent had metrics to measure agility, speed of resource provisioning
The Data Center Scenario: Planning for the Future
This second keynote had two analyst "co-presenters". The focus was on the importance of having a documented Data Center strategy and architecture. Unfortunately, most Data Centers "happen on their own", with a majoroverhaul every 5 to 10 years. The speakers presented some "best practices" for driving this effort.
The first issue was to identify tiers of criticality, similar to those by the[Uptime Institute]. In their example, the most criticalworkloads would have perhaps recovery point objectives (RPO) of zero, and recover time objectives of lessthan 15 minutes. This is achievable using synchronous mirroring with fully automation to handle the failover.
The second issue was to recognize that many applications were designed for local area networks (LAN), butmany companies have distributed processing over a wide area network (WAN). Latency over these longer distancescan kill distributed performance of these applications.
The third issue was that different countries offer different levels of security, privacy and law enforcement.Canada and Ireland, for example, had the lowest risk, countries like India had medium risk, and countries likeChina and Russia had the highest risk, based on these factors.
The speakers suggested the following best practices:
Get a better understanding of the costs involved in providing IT services
Centralize applications that are not affected by latency, but regionalize those that are affected toremote locations to minimize distance delays.
Work towards a "lights out" data center facility, with operations personnel physically separated fromdata center facilities.
For the unfortunate few that are trying to stretch out more life from their existing aging data centers,the speakers offered this advice:
Build only what you need
Decommission orphaned servers and storage, which can be 1 to 12 percent of your operations
Target for replacement any hardware over five years old, not just to reduce maintenance costs, butalso to get more energy-efficient equipment.
Consider moving test workloads, and as much as half of your web servers, off UPS and onto the nativeelectricity grid. In the event of an outage, this reduces UPS consumption.
Implement power-capping and load-shedding, especially during peak times.
Enacting these changes can significantly improve the bottom line. Archaic data centers, those typically over 10 years old with power usage effectiveness (PUE) over 3.0 can cost over twice as much as a moreefficient data center. To learn more about PUE as a metric, see the Green Grid's whitepaper[Data Center power efficiency metrics:PUE and DCiE].
While virtualization can help with these issues, it also introduces new problems, such as VM sprawl anddealing with antiquated licensing schemes of software companies.
The Four Traits of the World's Best-Performing Business Leaders
Best-selling author Jason Jennings presented his findings in researching his various books:
It's Not the Big That Eat the Small... It's the Fast That Eat the Slow : How to Use Speed as a Competitive Tool in Business
Less Is More : How Great Companies Use Productivity As a Competitive Tool in Business
Think Big, Act Small
Hit the Ground Running : A Manual for New Leaders
Jason identified the best companies and interviewed their leaders, including such companies as Koch Industries, Nucor Steel, and IKEA furniture. The leaders he interviewed felt a calling to serveas stewards of their companies, not just write mission and vision statements, and be willingto let go of projects or people that aren't working out.
Jasonindicated a 2007 Gallup poll on the American workplace indicates that 70 percent of employees do notfeel engaged in their jobs.The focus of these leaders isto hire people with the right attitudes, rather than the right aptitudes, and give those people with the knowledge and the right to make business decisions. If done well,employees will think and act as owners, and hold themselves accountable for their economic results. Jason found cases where 25-year-olds were givenresponsibility to make billion-dollar decisions!
I found his talk inspiring! The audience felt motivated to do their jobs better, and be more engagedin the success of their companies.
These keynote sessions set the mood for the rest of the week. I can tell already that the speakers willtoss out a large salad of buzzwords and IT industry acronyms. I saw several people in the audience confusedon some of the terminology, and hopefully they will come over to IBM booth 20 at the Solutions Expofor straight talk and explanation.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the other Monday morning keynote sessions:
Driving Innovation to Achieve Dramatic Improvements
What is Innovation? It is a process that starts with one or more ideas, that results in change, that creates value. Easier said than done!
Innovation drives business growth. The analyst indicated that the IT infrastructure can either be in the way to impede business growth, neutral to enable growth, or contributing to business growth. Companies often find downtime as an inhibitor to business growth. The analyst gave these typical numbers.
Unplanned downtime (hours per year)
Planned Downtime (hours per year)
A big inhibitor to change is "cultural inertia", which states that the way things are prevent what they could be. Change requires both rewards and measures. Employees are often uncomfortable with change. Motivation should be with carrots not sticks.
(I often joke that the only people who are comfortable with change are babies with soiled diapers and prisoners on death row!)
The impedence to change is further amplified by leadership because what got them into their positions was their history of success, and often leaders perpetuate what worked for them in the past.
"There is nothing so useless as doing efficiently that which should not be done at all."
--- Peter Drucker
Nothing lasts forever, and companies should not try to avoid the inevitable. Innovators need to see themselves as change agents. the analyst feels that less than 10 percent of IT will adopt innovation to enact dramatic change. The analyst took a poll of the audience asking: Why isn't your IT Infrastructure and Operations more innovative? Over 800 attendees responded. Here were the results:
The analyst suggests treating Innovation like a team sport, with small 2-5 person teams. Search for breakthrough opportunities by setting audacious goals to inspire innovative thinking. What approach are most people doing today? Here are some polling results:
The analyst suggest it is more important to establish a culture of innovation first, and process second. Skunkworks projects are back in favor. IT folks should avoid the worship of so-called "best practices" as a reason to avoid change in trying something different. To think "outside-the-box" you need to get outside the box, or office, or cubicle, or wherever you work that prevents you from interacting with your internal or external customers. Customers can bring great insights on new approaches to take.
One new approach, born in the Cloud and now coming to the Enterprise is the concept of [DevOps], which consists of promoting collaboration between the "Appplication Development" half of IT, with the "Operations" half. If you never had heard of DevOps before, you are not alone, most of the attendees at this conference hadn't either. Here are the poll results:
Some companies have instituted a "Fresh Eyes" program, asking new-hires and early-tenure employees questions like: What surprised you the most when you joined the company? Was there anything that didn't make sense to you? Do you have any ideas to improve the way we do things?
"In a time of crisis we all have the potential to morph up to a new level and do things we never thought possible"
– Stuart Wilde
Why wait for a crisis?
Facebook: Efficient Infrastructure at a Massive Scale
Frank Frankovsky, the Director of Hardware and Design and Supply Chain at Facebook, was sitting right next to me in the audience. I didn't know this until it was his turn to speak, and he jumps up and walks to the stage! For those who live under a rock and/or are over 40 years old, Facebook is a social media site that allows people to maintain personal profiles, share photos, news and messages, play games, and create groups to organize events. They now support over 800 million accounts, a healthy percentage of the 1.9 billion people on the internet today.
Started in 2004, Facebook was originally hosted on standard server and storage hardware in colocation facilities. Facebook saved 38 percent costs by bringing their operations in-house, building their own servers from parts, and using no third-party software. Facebook has the advantage of owning their entire software stack, leveraging open source as much as possible. They even re-wrote their own PHP compiler, which they pronounce "Hip-Hop", short for high-performance-PHP.
Facebook can stand up a new data center in less than 10 months, from breaking ground to serving users. Most of Facebook's data centers sport a PUE less than 1.5, but their newest one in Prineville, Oregon is down to an amazing 1.07 level for a 7.5 Megawatt facility! How did they do it? Here are a few of their tricks:
Use Scale-Out architecture. Having lots of small servers, scattered in various data centers, allows them to survive a server failure, as well as having the luxury to shut down a datacenter when needed for maintenance reasons.
Free Cooling. Instead of air-conditioning, they pump in cold air from the outside, and send the heated exhaust back outdoors. Frank does not believe servers should be treated like humans, so their data centers run uncomfortably hot. The 50-year climate data is used to determine data center locations that have the optimal "free cooling" opportunities.
Eliminate UPS and PDU energy losses. Rather than running 480 VAC power through UPS that represent a 6 to 12 percent loss, and then PDU that introduce another 3 percent loss getting down to 208 or 120 VAC, Frank's team builds servers that feed direclty off the 480 VAC from the power company. For backup power, they use 48VDC batteries. One set of batteries can backup six racks of servers.
Target 6 to 8 KW per rack. Low-density racks are easier to keep cool.
Build their own IT equipment. Rather than buying commercially-available servers, Frank's team builds 1.5 U servers based on Intel "Westmere" chipset. 1.5U allows for larger fan radius than standard 1U pizza box format. (IBM's iDataPlex uses 2U fans for the same reason!) Facebook has a "Vanity free" design philosophy, so no fancy plastic bezels. In most cases, the covers are left off. Most (65 percent) of their servers are web front-ends. They plan new IT equipment based on Intel's "Sandy Bridge" chipset.
Use SATA drives. They buy the largest SATA drives available, directly from manufacturers, in direct-attach storage (DAS) in their servers. Data is organized in a Hadoop cluster, and they have developed their own internal "Haystack" for photo storage. Despite the floods in Thailand, Facebook has secured all the SATA disk they plan to buy for 2012 from their suppliers.
Use Solid-State drives. Their Database tier uses 100 percent Solid-State drives.
Frank is also a founder for the [Open Compute Project], which takes an "Open source" approach to IT hardware.
Facebook does not bother with hypervisors. Instead, they have adapted their own software to make full use of the CPU natively. This eliminates the "I/O Tax" penalty associated with VMware and other hypervisors.
Of course, not everyone owns their entire software stack, and can build their own servers! It was nice to hear how a company without such limitations can innovate to their advantage.
This week, I am in Orlando, Florida presenting, blogging and tweeting at the IBM Edge conference. The first day began with opening main tent sessions. Deon Newman, IBM VP of Marketing, was the emcee. The four-person [Bella Electric Strings] rocked the house with some electric violins.
Game Change on a Smarter Planet: A New Era in IT
Rod Adkins, IBM Senior VP for the Systems and Technology Group, presented IBM's Smarter Computing strategy. For those not familiar with this, a little context might help.
Back in 2008, IBM launched its corporate-wide strategy called "Smarter Planet", which focused on solving the world's biggest problems through the effective use of Information Technology. To get there, everything needs to be instrumented to monitor and gather information, interconnected with centralized processing, and analyzed through intelligent algorithms.
Over the past few years, this general approach has been made more specific to tackle problems in particular industries. Detailed approaches like Smarter Cities, Smarter Energy, Smarter Education, Smarter Retail, Smarter Water and Smarter Food, are a few examples of this.
As IBM pursued solutions in each of these areas, clients realized they needed some guidance on the underlying IT infrastructure needed to deploy these solutions. Last year, IBM launched the Smarter Computing, which I [explained in great detail in my blog post last March].
Designed for the Data - to be fair, IBM systems have always been designed for the data. When the System/360 first came out, the bulk of data was stored in structured databases, so systems were designed for this. Today, over 80 percent of data is unstructured, not in a database, so the design and approach for systems today must reflect that new reality. For example, Big Data analytics is often used against spreadsheets, documents, social media feeds, and other unstructured sources.
Workload-Optimized Systems - There are two ways to have a workload-optimized system. The first is to start with general purpose components and tune them, and the second is to integrate expertise into the design.
Managed with Cloud technologies - Cloud computing has introduced new levels of standardization, automation and virtualization.
Rod wrapped up his session discussing the IBM PureSystems family of expert-integrated systems that IBM announced in April. This includes the PureFlex infrastructure system and the PureApplication platform system.
A New Approach to Storage
Brian Truskowski, IBM General Manager for System Storage and Networking, presented IBM's new approach to storage to support Smarter Computing environments.
Efficient by Design - Storage needs to be designed for the data, to store it efficiently, and be able to scale in the expected growth, driven by trends such as Big Data analytics.
Self-Optimizing - Storage needs to be self-optimizing for their particular application workloads, to avoid manual performance tuning efforts. Policies to handle Qualities of Service help optimize performance and costs based on business requirements.
Cloud Agile - Storage needs to be part of a virtualized environment, managed by Cloud technologies. This includes working seemlessly in environments with server hypervisors, storage hypervisors, virtual LANs, SANs and tape libraries.
With this new approach, clients will be able to increase competitiveness, while reducing both capital and operational expenses.
Yoni Cohen is the founder and CEO of Snowball Studios. They started with five artists, and grew to 60 people in a few years to take on bigger projects. They produce digital animation for television shows and commercials.
Despite their small size, they have a dedicated "IT" department. In addition to developing in-house tools for the artists to produce animation, they also were tasked to find the best storage solutions. Files storing 3D video can be quite large. After exhausting research into all the storage options, they chose IBM, and complemented this with the Real-Time Compression appliance for their NAS environments.
The results were stunning. A project that took 417GB before took only 148GB. a 64 percent data footprint reduction! He found he got this 3x reduction across his environment.
University of Rochester Medical Center (URMC)
University of Rochester is in New York state, about 60 miles east of Buffalo, and 90 miles from Toronto across Lake Ontario. Six years ago, Rick Haverty joined URMC as the Director of Infrastructure services, managing 130 of the 300 IT personnel at the Medical Center. I met Rick last year, when he presented at the [IBM Storage Innovation Executive Summit] in New York City. Last December, I co-presented with Rick on a session for SONAS at the [Data Center Conference].
URMC has DS8000, DS5000, XIV, SONAS, Storwize V7000 and is in the process of deploying Storwize V7000 Unified. He presented how he has used these for his Vendor Neutral Archive (VNA). For Rick, the IT Infrastructure has become the new "dial tone", everyone expects it to work 100 percent of the time.
For those not familiar with VNA, Rick has 36 different departments, and each was storing archives of their medical images in separate silos of storage. Using software from [Acuo Technologies], he was able to have all 36 different PACS systems store data onto a single storage repository. The side benefit is that all medical images are now readily available to the Electronic Medical Records (EMR) system.
Main Tent for Technical Edge
After the opening session, the folks in Technical Edge moved to a different room for the main tent session. Mike Kuhn, IBM VP of Systems Lab Services, was the emcee. There were three guest speakers:
Clod Barrera, IBM Distinguished Engineer and Chief Technical Strategist for IBM System Storage, presented on storage trends and directions, and how this will influence workload-optimized systems, Cloud computing, Easy Tier, and Active Cloud Engine.
Jeff Jonas, IBM Fellow and Chief Scientist for IBM Entity Analytics, presented "Fantasy Analytics" which explained his work in the Business Analytics. He used "jigsaw puzzles" as an analogy to help explain for the type of work he is researching.
Dan McMillan, Chief Comedy Officer of his own company, was formerly an engineer, but now stand-up comedian. He poked fun at the IT industry, how things have changed since he was an engineer, and his ideal "Universal Business Translator".
I presented IBM's Smart Archive strategy and the storage products IBM offers to archive data and meet compliance regulations:
The differences between backup and archive, including a few of my own personal horror stories helping companies who had foolishly thought that keeping backup copies for years would adequately serve as their archive strategy
The differences between Write-Once Read-Many (WORM) media, and Non-Erasable, Non-Rewriteable (NENR) storage options.
How disk-only archive solutions become "space heaters" for your data center.
An overview of the various storage hardware options from IBM.
An explanation of the different IBM software offerings to help complement the storage hardware choices.
IBM TotalStorage Productivity Center (TPC): New Features and Functions
Mike Griese, IBM program manager for TPC, presented the latest in TPC 5.1 version announced this week. His session was organized into four key sections:
Insights - TPC 5.1 integrates COGNOS reporting, which allows custonmization of reports and ad-hoc exploration and analysis. Since the reports are not binary-compiled into the product, IBM can ship new COGNOS reports as templates outside the normal TPC release schedule. Also, TPC 5.1 got smarter on reporting on server virtualization hypervisor environments to avoid double-counting.
Recommendations - TPC 5.1 can analyze your usage patterns across the entire data center and make recommendations to move data from one storage tier to another. You can then act on these recommendations by moving data from one tier to another, either "up-tier" to faster storage, or "down-tier" to less expensive storage, using a storage hypervisor like IBM SAN Volume Controller. This is complementary to features like Easy Tier which optimize within a single disk system.
Performance - TPC 5.1 uses a new web-based GUI, based on AJAX, HTML5 and Dojo widgets, inspired by the IBM XIV GUI, and similar to the web-based GUI of SAN Volume Controller, Storwize V7000 and SONAS.
Mike also explained the new TPC 5.1 packaging. Instead of having a variety of components like "TPC for Disk", "TPC for Data", and "TPC for Replication", the new packaging simplifies this down to two levels of functionality. The basic level supports block-level devices, including disk performance, replication and SAN fabric management. The advanced level adds support for files and databases, including support for Cloud management such as SONAS environments.
Dan Zehnpfennig, Solution Architect, talked about his experiences installing TPC 5.1 and how this was much improved over previous TPC versions.
IBM Watson: How it Works and What it Means for Society Beyond Winning Jeopardy!
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the Monday afternoon sessions:
IBM Watson and your Data Center
Steve Sams, IBM VP of Site and Facilities Services, cleverly used IBM Watson as a way to explain how analytics can be used to help manage your data center. Sadly, most of the people at my table missed the connection between IBM Watson and Analytics. How does answering a single trivia question in under three seconds relate to the ongoing operations of a data center? If you were similarly confused, take a peak at my series of IBM Watson blog posts:
The analyst who presented this topic was probably the fastest-speaking Texan I have met. He covered various aspects of Cloud Computing that people need to consider. Why hasn't Cloud taken off sooner? The analyst feels that Cloud Computing wasn't ready for us, and we weren't ready for Cloud Computing. The fundamentals of Cloud Computing have not changed, but we as a society have. Now that many end users are comfortable consuming public cloud resources, from Facebook to Twitter to Gmail, they are beginning to ask for similar from their corporate IT.
Legal issues - see this hour-long video, [Cloud Law & Order], which discusses legal issues related to Cloud Computing.
Employee staffing - need to re-tool and re-train IT employees to start thinking of their IT as a service provider internally.
Hybrid Cloud - rather than struggle choosing between private and public cloud methodologies, consider a combination of both.
University of Rochester Medical Center (URMC) Cracks Code on Data Growth
Often times, the hour is split, 30 minutes of the sponsor talking about various products, followed by 30 minutes of the client giving a user experience. Instead, I decided to let the client speak for 45 minutes, and then I moderated the Q&A for the remaining 15 minutes. This revised format seemed to be well-received!
University of Rochester is in New York, about 60 miles east of Buffalo, and 90 miles from Toronto across Lake Ontario. Six years ago, Rick Haverty joined URMC as the Director of Infrastructure services, managing 130 of the 300 IT personnel at the Medical Center. I met Rick back in May, when he presented at the IBM [Storage Innovation Executive Summit] in New York City.
URMC has DS8000, DS5000, XIV, SONAS, Storwize V7000 and is in the process of deploying Storwize V7000 Unified. He presented how he has used these for continuous operations and high availability, while controlling storage growth and costs.
The Q&A was lively, focusing on how his team manages 1PB of disk storage with just four storage administrators, his choice of a "Vendor Neutral Archive" (VNA), and his experiences with integration.
This was a great afternoon, and I was glad to get all my speaking gigs done early in the week. I would like to thank Rick Haverty of URMC for doing a great job presenting this afternoon!
This week, I will be in Las Vegas for the 30th annual [Data Center Conference]. For those on Twitter, follow the conference on hashtag #GartnerDC, and follow me at [@az990tony]. IBM is a Global Partner and Platinum Sponsor for this event. Here is a recap of some of the Monday morning keynote sessions:
Welcome and Introduction
Monday morning kicked off with a welcome introduction from the conference coordinators. This is the highest attendance for this conference in its 30 year history, with 60 percent of the attending for their first time, and 18 percent only once before. This is the fourth time I am attending. Half of the attendees represent corporations with 20,000 employees or more, the other half from smaller companies and government agencies. The top five industries represented are financial services, public sector, healthcare, manufacturing, and energy.
This conference uses a clever "interactive polling" where hand-held devices can be used to select choices, and results of over 800 voters are presented immediately on the big screen.
For IT budgets, 42 percent plan to increase next year, 32 percent flat, and 26 percent lower, which are similar to the numbers last year. Of nine different IT challenges, the top three were managing storage growth, power/cooling issues, and adopting a Cloud strategy.
Top 10 Trends and how they will impact Data Center IT
The analyst presented top 10 business, technology and societal trends that will impact IT. He added a last-minute eleventh issue that he felt will impact everyone in 2012:
Consumerization and the Tablet. Back in 1997, a GB of flash memory cost $7,992 US dollars, and today that same GB costs only 25 cents. Employees are bringing their own devices to the workplace, and expecting IT support.
Infinite Data Center. You may never have to expand your floorspace again. Improvements in server and storage density can allow you to continually upgrade in place.
Energy Management. Data centers consume 100x more energy than the offices they support. The cost of energy is on part with IT equipment. Energy management is becoming an enterprise-wide discipline. A key performance indicator (KPI) can be "compute per kW" or "compute per Square foot".
Context Awareness. There are hundreds of thousands of apps for Android-based smart phones and iPhones. Context awareness allows an app to help business travelers in airports know what restaurants are nearby, their flight status, and alternate flights available, based entirely on their location.
Hybrid Clouds. By 2013, over 60 percent of cloud adoption will be to redeploy existing apps like email. Some 80 percent of cloud initiatives will be private or hybrid configurations. Customers want "good enough" technology, and thus Cloud will be mostly an augmentation strategy.
Fabric Computing. The opposite of fully-integrated stacks is the notion of having compute, memory and storage joined together via an interconnect fabric with software to manage the entire environment.
IT Complexity. Robert Glass's Law states that for every 25 percent increase in functionality, there is a 100 percent increase in complexity. See Roger Session's whitepaper [The IT Complexity Crisis: Danger and Opportunity] for more on this.
Patterns and Analytics. Big data and business analytics is a key platform. This is expected to grow 60 percent CAGR.
Impact of Virtualization. Virtualizing your environment should be considered a continuous process, not a one-time project. Many companies are running x86 servers at less than 55 percent, which the speaker considers under-utilized. Virtual Desktop Infrastructure (VDI) is a trade-off, may cost more but have other business benefits to consider. The problem is that many IT shops are organized vertially (a server team, storage team, network team) but problems surface horizontally, and there is no "ownership" for the resolution. Some use "tiger teams" to address this. Companies should reward lateral thinking.
Social Media. Of the ommunications on cell phones by college students, 98.4 percent are text messages, and only 1.6 percent voice phone calls. People search Google for "what was", but they search Twitter for "what is". Most of the growth on Twitter are in the 39-52 year-old demographic. The analyst felt that if your company is blocking or restricting access to facebook, twitter, youtube or other social networking sites, then shame on you. I agree!
Flooding in Thailand. Over two million square feet of HDD production space were flooded, and this will impact HDD prices for 2012. Already, a 2TB drive that was selling for $79 at local store is now selling for $190.
How To Get Your CFO's Support For Strategy and Funding
In the first of a series of "mastermind interviews", the analyst interviewed their own CFO Chris Lafond. Ultimately, it is about business results. They have grown annual 15-20 percent, from 250 million in 2003 to 1.3 billion US dollars in 2011 for annual revenue, 4600 employees, doing business in 85 countries. The company is focused on three business areas: Research, Consulting, and Events like this one. Chris does not approve 3-5 year projects, and instead requests projects be broken up into year-long phases. ROI can be very misleading, and he asks instead for benefits and contributions to initiatives.
It is important to keep the horse in front of the cart. Accounting departments should not drive business decisions. For example, companies should not move to the public cloud just so that the accounting department can shift from CAPex to OPex. Try to depreciate as soon as possible. Likewise, green technologies and social responsibility are factors, but not drivers of business decisions. Acquisitions are a natural evolution of the market, so risk mitigation strategies should be in place in case your vendor of choice is acquired by someone you don't like.
For BC/DR planning, the analyst has a single Data Center approach, but Chris indicated that IT is looking to expand this. Their single datacenter for one part of their business was in Florida, and the other in Massachusetts, and both impacted by Hurricanes or Earthquakes recently.
The "lightning round" asked Chris his thoughts, either thumbs up, thumbs down, or neutral, on single ideas or concepts. I liked this part of the interview!
Chargeback? Thumbs down. He doesn't feel you should have internal fighting over charge rates. He prefers showback instead.
BYO Device with stipend? Thumbs down, but inevitable. Giving people a chunk of money to buy their own laptop, smart phone or tablet of choice may wreak havoc on the IT department for support and service.
Telepresence? Thumbs down. Cool, but very expensive. I don't think people are prepared to exploit the benefits of this.
Corporate apps on public "app stores"? Thumbs down. Concerns over security and integration is main issue.
Access to Social Networks? Thumbs up. This is how employees communicate and collaborate. Don't stifle them doing the right things just because you are afraid they might waste 20 minutes on Facebook per day.
Your IT budget? It's up slightly 1-5 percent for 2012.
Cloud? Promising, some challenges related to integration and security.
Chris finished up with a story about an application team that indicated that they would need to make 100 customizations to an off-the-shelf general ledger financial application. Chris and the other executives asked to be presented each and every customization, and he was able to eliminate most of them.
Positive comments I heard from the audience was that these keynotes had real "meat" to them, and not just full of cliches and platitudes that is common for keynote sessions. I would have to agree.
This week, I will be in Las Vegas for the 30th annual [Data Center Conference]. For those on Twitter, follow the conference on hashtag #GartnerDC, and follow me at [@az990tony].
Once again, I will be working the IBM Exhibition Booth of the Solution Showcase, attending keynote and break-out sessions, and meeting with clients and analysts. Today is mostly setting up the booth, getting my registration badge and materials, an orientation meeting for first-timers, and finish off the evening with a networking event to get the party started!
Traffic to and from the hotel was a mess today because of the [Las Vegas Strip at Night Rock-n-Roll Marathon]. The entire Las Vegas Boulevard was blocked off from 2pm to 11pm, causing taxis some headaches getting to and from each hotel. This marathon included a "Stiletto Dash" where women had to run in shoes that had at least three inch heels! (Only in Las Vegas!)
The conference is organized into 8 tracks:
Navigating the Journey to Cloud-Delivered Services
Achieving and Maintaining IT Operational Excellence
Modernizing Your Storage Strategy to Keep Pace with Burgeoning Demand
Ensuring Your Business Continuity Management Plan Reflects Today's Realities and Tomorrow's Challenges
Virtualization: Moving at Light Speed While Leveraging Your Existing Investments
The Future of Servers and Operating Systems
Data Center Modernization: Staying Agile in Chaotic Times
Pervasive Mobility: What Infrastructure and Operations Needs to Know Now
I am glad to see that storage got its own track this year! If you are attending the conference, here are the sessions that IBM is featuring for Monday:
IBM: Watson and Your Data Center
This is a lunch-time talk. Steve Sams, IBM VP of Sites and Facilities, will explain how to leverage Watson-like analytic approaches to provide flexible, cost-effective data center solutions. Analytics can be used to better align IT to the business needs, optimize server, storage and network utilization and improve data center design.
IBM: University of Rochester Medical Center cracks the code on data growth
Rick Haverty, Director of Infrastructure for University of Rochester Medical Center (URMC), will discuss how his team built a storage strategy that transformed their environment to bring savings right to their bottom line without sacrificing the speed, criticality and performance requirements of their imaging and EMR systems. I will be there to introduce Rick at the beginning, and then moderate the Q&A after the talk.
Solution Showcase Reception
The Solution Showcase opens up Monday night with a reception, serving food and drinks. Look for the IBM Portable Mobile Data Center (PMDC), the big trailer on the show floor. We also have an exhibit booth, across from the PMDC, to ask questions and talk with various IBM experts. You can look for me and the other experts wearing white lab coats!
Hi everyone! It's Sunday, and I have arrived safely to Orlando, Florida. It actually took me 25 hours to get here, due to mechanical problems on the plane, and an unexpected overnight stay in Chicago. My checked bags unfortunately got misplaced in Chicago, and will hopefully arrive later today.
In past years, IBM ran three separate storage events. One for IT executives, one for technical storage administrators, and one for IBM Business Partners. This year, we have combined all three into one event: IBM Edge. There are three distinct venues: Executive Edge is for the CIOs and IT Directors, Technical Edge for the storage administrators, and Winning Edge is for the IBM Business Partners.
I will be spending most of my time at the Technical Edge events. This year, I was on the review board, and spent much of the last three weeks reviewing a good portion of the 249 presentation topics that will be given this week.
If you have never been to IBM storage events in the past, or it has been awhile since your last one, you can review my blog posts from prior years to get familiar. I have them collected here in my January post [Mark your Calendars - Upcoming Events].
Here is my tentative plan for the week, in case you want to find me. The table is color-coded. White for sessions I am merely attending, and yellow for those sessions that I am presenting or participating as part of a panel.
Opening General Session
Bonnet Creek Ballroom
Technical Edge Main Tent
Waldorf Astoria Ballroom
Understanding Your Options for Storing Archive Data to Meet Compliance Challenges
IBM TotalStorage Productivity Center: New Features and Functions
Hamilton & Indian
IBM Watson: How it Works and What it Means for Society Beyond Winning Jeopardy!
Reception and Concert
IBM Building Blocks for Technical Computing
IBM Tivoli Storage Manager as a Cloud Backup Service
IBM SMB Solutions for Cloud
Introducing the IBM SmartCloud Virtual Storage Center
Using Social Media for IBM System Storage Birds of a Feather
Data Footprint Reduction: Understanding IBM Storage Efficiency Options
IBM Active Cloud Engine Implementation on IBM SONAS 1.3 and IBM Storwize V7000 Unified
Introducing VMware vSphere Storage Features
Hamilton & Indian
IBM's Storage Strategy in the Smarter Computing Era
Bonnet Creek Salon
IBM SONAS and the IBM Cloud Storage Taxonomy
Dinner and Concert
IBM Watson: How it Works and What it Means for Society Beyond Winning Jeopardy!
Bonnet Creek Salon
IBM Tivoli Storage Productivity Center Overview and Update
Bonnet Creek Salon
Encryption and Key Management in the Cloud: The Top 6 Concerns to Ensure a Secure and Reliable Solution
IBM SmartCloud Enterprise -- Object Storage
Hamilton & Indian
Smarter Storage for Smarter Computing
Storage "Free-for-All" moderated by Scott Drummond
How Real-Time Compression Can Maximize Storage Efficiency for Production Applications
Hamilton & Indian
NAS File Systems: Access and Authentication
It's going to be a fun and busy week! I will be tweeting throughout the week. You can follow me on Twitter at [@az990tony]. You can also follow tweets marked #IBMstorage and #IBMedge from others.
The IBM Storage and Storage Networking Symposium concludes today. As typical for manysuch conferences, it ended at noon, so that people can catch airline flights.
TS1120 Tape Encryption - Customer Experiences
Jonathan Barney had implemented many deployments of tape encryption, and shared hisexperiences at two customer locations.
The first company had decided to implement their EKM servers on dedicated 64-bitWindows servers. They had three sites, one in Chicago, Alphareta, and New York City,each with two EKM servers. Each library had a single TS3500 tape library, and pointedto four EKM servers, two local, and two remote.
The clever trick was managing the keystore. They decided that EKM-1 was their trustedsource, made all changes to that, and then copied it to the other five EKM servers.His team deployed one site at a time, which turned out to be ok, but he would notrecommend it. Better to design your complete solution, and make sure that all librariescan access all EKM servers.
This company decided to have a single key-label/key-pair for all three locations, but change it every 6 months. You have to keep the old keys for as long as you have tapesencrypted with those keys, perhaps 10-20 years.The customer found the IBM encryption implementation "elegant" and it can be easily replicated to a fourth site if needed.
The second company had both z/OS and Sun Solaris. Initially they planned to have botha hardware-based keystore on System z, and software-based keystore on Sun, but they realized that System z version was so much more secure and reliable, that it made nosense to have anything on the Sun Solaris platform.
On System z, they had two EKM images, and used VIPA to ensure load balancing fromthe library. Tapes written from z/OS used DFSMS Data Class to determine which tapesare encrypted and which aren't. All Tapes written from Sun Solaris were encryptied, written to a separate logical library partition of the TS3500, which in turn contactedthe System z for the EKM management to provide the keys to use for the encryption.
The "gotcha" for this case was that when they tested Disaster Recovery, they had torecover the two EKM servers first, before any other restores could take place, and thistook way too long. Instead, they developed a scaled-down 10-volume "rescue recovery" z/OS image that would contain the RACF database and all EKM related software to actas the keystore during a disaster recovery. Anytime they make updates, they only haveto dump 10 volumes to tape. Restore time is down to only 2 hours.
He gave this advice to deploy tape encryption:
Some third party z/OS security products, like Computer Associates Top Secret orACF2, require some PTFs to work with the EKM. The latest IBM RACF is good to go.
Getting IP support from IOS to OMVS requires IPL.
At one customer, an OMVS monitor software program killed the EKM because it wasn'tin their list of "acceptable Java programs". They updated the list and EKM ran fine.
DO not update EKM properties file while EKM is running. EKM keeps a lot of stuffin memory, and when it is recycled, copies this back to the EKM properties file, reversing any changes you may have done. It is best to shut down EKM, update theproperties file, then start up EKM back up again. This is why you should always haveat least two EKM servers for redundancy.
TSM for Linux on System z
Randy Larson from our Tivoli group presented this session.There is a lot of interest in deploying IBM Tivoli Storage Manager backup and archivesoftware on Linux for System z. Many customers are already invested in a mainframeinfrastructure, may have TSM for z/OS or z/VM, and want the newer features and functions that are available for TSM on Linux.
TSM has special support for Lotus Domino, Oracle, DB2 and WebSphere Application Servers.TSM clients can send backup data to a TSM server internally via Hipersockets, a virtualLAN feature on the System z platform that uses shared memory to emulate TCP/IP stack.
One of the big questions is whether to run Linux as guests under z/VM, or natively onLPAR. The general deployment is to carve an LPAR and run Linux natively untilyour server and storage administration staff have taken z/VM training classes. Oncetrained, they can easily move native LPAR images to z/VM guests. Unlike VMware that takesa hefty 40% overhead on x86 platforms to manage guests, z/VM only takes 5-10% overhead.
For the TSM database and disk storage pools, Randy recommends FC/SCSI disk, with ext3 file system, combined with LVM2 into logical volumes. ECKD disk and reiserfsworks too. Avoid use of z/VM minidisks. Under LVM2, consider 32KB stripes for the TSM database, and 256KB stripes for the disk storage pools. For multipathing, usefailover rather than multibus method. Read IC45459 before you activate "directio".
The TSM for Linux on z is very much like the TSM on AIX or Windows, and not like theTSM for z/OS. For tape, TSM for Linux on z does not support ESCON/FICON attached tape,you need to use FC/SCSI attached tape and tape libraries. TSM owns the library anddrives it uses, so give it a logical library partition separate from z/OS. ForSun/StorageTek customers, TSM works with or without the Gersham Enterprise Distrbu-Tape(EDT) software. Use the IBM-provided drivers for IBM tape. For non-IBM tape, TSM providessome drivers that you can use instead.
That wraps up my week. This was a great conference! If you missed it, look for the one in Montpelier, France this October. Check out the list of IBM Technical Conferencesto find others that might interest you.
The IBM Storage and Storage Networking Symposium continues ...
DS8300 Benchmark for Global Mirror
Phil Allison of Fidelity National Information Services presented his success switching from competition over to IBM DS8300 disk systems for use with Global Mirror. They had usedPerformance Associates famous PAIO driver to help to the benchmarktesting. They ran the benchmars at 2x and 3x their current workloads to see how well the DS8000 performed,measuring IOPS, MB/sec, and millisecond response time (msec). They were very impressed with their results,staying below their target 0.8 msec for most of their runs.
For the Global Mirror, the did a performance "bake-off" between Ciena CN2000 versus Cisco 9216i. These areimplemented differently. Ciena uses a Layer-2 approach, encapsulating the Fibre Channel packets directlyto transport as SDH/SONET or Gigabit Ethernet (GigE), which required dedicated circuits between JacksonvilleFlorida and Little Rock, Arkansas. By contrast, Cisco uses a Layer-3 approach, encapsulating Fibre Channelpackets within an IP packet, which can leverage existing datacenter-to-datacenter backbone.
To add stress to the benchmarks, they used a "Network Impairment" emulator. These artificially inject errors,lose packets, and other signal loss conditions. Running both Cisco and Ciena under these tests help them decide which to purchase, but also enforced that idea that they made the right choice choosing IBM for theirremote distance mirroring solution.
Comparison of Bare Machine Recovery Techniques
"Bare machine recovery" is the phrase used to restore a machine that has no operating system installed (or thewrong operating system). Dave Canan from IBM Advanced Technical Support did a great job reviewing the variousproducts and techniques available, and the pros and cons of each approach. The ones he covered were:
Tivoli Storage Manager - install fresh Windows Operating System, TSM client, and then follow certain steps
Automated System Recovery(ASR) - a new feature of Windows XP and Windows 2003 works with TSM client
Symantec Ghost - formerly callled PowerQuest Drive Image, there are now two versions: Ghost Home Edition and Ghost Corporate Solution Suite
Cristie Bare Machine Recovery(CBMR) - This is an IBM partner that provides both Linux and Windows PE versions. Cristie includes a license for Windows PE, so no need to use the alternative Bart PE method.
SAN Volume Controller - Customer Experience
Bill Giles of Catholic Medical Center, a hospital in New Hampshire, presented his experienceswith IBM System Storage SAN Volume Controller. They have a mix of IBM System x, System p, andSystem i servers, as well as machines from HP, Sun, and Dell. For applications, they havePicture Archiving and Communicatiion System (PACS) for cardiology and radiology, HL7 Interface engine, Clinical Information System, TSM for backup, and Microsoft Exchange fore-mail.
They deployed SVC on AIX, Solaris, Windows 2000 and 2003. They were very delightedwith the results:
Centralized Storage Provisioning
Consolidating disparate storage into a universal platform
Enables non-disruptive data migration
Increased utilization of existing disk resources
Improved disaster recovery with FlashCopy and Metro Mirror
Birds of a Feather (BOF) sessions
We had two BOFs, one for storage attached to System z operating systems, and another for storage attached to Linux, UNIX and Windows systems. This distinctionmade sense when mainframes could only attach to CKD disks and ESCON/FICON tape,and distributed systems could only do FCP/SCSI, but these days, there are all kindsof convergence going on.
Linux on System z can now attach via FCP to LTO tape and SAN Volume Controller, allowing now a wide range of storage options for that platform. z/OS, z/VM, z/VSEand Linux on System z can all access IBM System Storage N series via NFS.
The format was traditional Q&A panel, we had experts at the front of the room,handling the questions and discussion topics brought up by the audience. I'll spareyou the individual questions and answers.
Continuing my post-week coverage of the [Data Center 2010 conference], Thursday morning had some interesting sessions for those that did not leave town last night.
Interactive Session Results
In addition to the [Profile of Data Center 2010] that identifies the demographics of this year's registrants, the morning started with highlights of the interactive polls during the week.
External or Heterogeneous Storage Virtualization
The analyst presented his views on the overall External/Heterogeneous Storage Virtualization marketplace. He started with the key selling points.
Avoid vendor lock-in. Unlike the IBM SAN Volume Controller, many of the other storage virtualization products result in vendor lock-in.
Leverage existing back-end capacity. Limited to what back-end storage devices are supported.
Simplify and unify management of storage. Yes, mostly.
Lower storage costs. Unlike the IBM SAN Volume Controller, many using other storage virtualization discover an increase in total storage costs.
Migration tools. Yes, as advertised.
Consolidation/Transition. Yes, over time.
Better functionality. Potentially.
Shortly after several vendors started selling external/heterogeneous storage virtualization solutions, either as software or pre-installed appliances, major storage vendors that were caught with their pants down immediately started calling everything internally as also "storage virtualization" to buy some time and increase confusion.
While the analyst agreed that storage virtualization simplifies the view of storage from the host server side, it can complicate the management of storage on the storage end. This often comes up at the Tucson Briefing Center. I explain this as the difference between manual and automatic transmission cars. My father was a car mechanic, and since he is the sole driver and sole mechanic, he prefers manual transmission cars, easier to work on. However, rental car companies, such as Hertz or Avis, prefer automatic transmission cars. This might require more skills on behalf of their mechanics, but greatly simplifies the experience for those driving.
The analyst offered his views on specific use cases:
Data Migration. The analyst feels that external virtualization serves as one of the best tools for data migration. But what about tech refresh of the storage virtualization devices themselves? Unlike IBM SAN Volume Controller, which allows non-disruptive upgrades of the nodes themselves, some of the other solutions might make such upgrades difficult.
Consolidation/Transition. External virtualization can also be helpful, depending on how aggressive the schedule for consolidation/transition is performed.
Improved Functionality/Usability. IBM SAN Volume Controller is a good example, an unexpected benefit. Features like thin provisioning, automated storage tiering, and so on, can be added to existing storage equipment.
The analyst mentioned that there were different types of solutions. The first category were those that support both internal storage and external storage virtualization, like the HDS USP-V or IBM Storwize V7000. He indicated that roughly 40 percent of HDS USP-V are licensed for virtualization. The second category were those that support external virtualization only, such as IBM SAN Volume Controller, HP Lefthand and SVSP, and so on. The third category were software-only Virtual Guest images that could provide storage virtualization capabilities.
The analyst mentioned EMC's failed product Invista, which sold less than 500 units over the past five years. The low penetration for external virtualization, estimated between 2-5 percent, could be explained from the bad taste that left in everyone considering their options. However, the analyst predicts that by 2015, external virtualization will reach double digit marketshare.
Having a feel for the demographics of the registrants, and specific interactive polling in each meeting, provides a great view on who is interested in what topic, and some insight into their fears and motivations.
Wrapping up my post-week coverage of the [Data Center 2010 conference], I stuck through the end to get my money's worth at this conference. As the morning went on, it became obvious many people booked flights or started their weekends prior to the official 3:15pm ending of the last day.
Strategies for Data Life Cycle Management
I prefer the term "Information Lifecycle Management", but the two analysts presenting decided to use DLM instead. Let's start with the biggest challenge faced by the audience.
The problem is not meeting Service Level Agreements (SLA) but Service Level Expectations. When looking at the real business value of IT, you should link IT strategy to business outcomes and directives, align with your CIO's pet initiatives, and position storage as a technology supporting IT Directors goals. Here were the top five goals:
Curtailing Storage Sprawl
Compliance and e-Discovery
Improving Service Levels for Data Availability and Protection
Moving to Cloud Computing
The analysts reviewed both a "Tops Down" and "Bottoms Up" approach. They recommend what they call an "Enterprise Infomration Archive" (what IBM calls Smart Archive, by the way) that provides a better understanding of all data.
No greater lie has been told than "Storage is Cheap". Currently, only 10 percent of companies hvae a formal "deletion policy", but the analysts predict this will rise to 50 percent by 2013.
The "Bottoms Up" approach is focused on modernizing the data center at the storage technology level. There has been a resurgence in interest in ILM solutions, implementing storage tiers, and storage efficiency features like thin provisioning, data deduplication and real-time compression. Cloud Computing can help off-load this effort to someone else.
ILM provides real business value, such as reduce costs, improve quality of service, and mitigate risks. The analysts felt that if you are not partnering with a storage vendor that offers five essential technologies, you should probably change vendors. What are those five essential technologies? I am glad you asked. Watch this [YouTube video] to find out.
Getting the Most From Your Storage Vendor Relationships
The analyst mentioned there are two kinds of storage vendors. Suppliers that sell you solutions, and Partners that work with you to develop unique functionality. He offered some advice:
Allow vendors to analyze and profile your workloads, such as IOPS, MB/sec bandwidth, average blocksize, and so on.
Review your Service level agreements (SLAs), procedures and asset management strategies
Identify upgrade risks, conversion costs, and unintended consequences
Take advantage of vendor engineers and technical staff for skills transfer, best practices, industry trends, and competitive comparisons
Explore different solutions and approaches
Avoid big pitfalls by negotiating and locking in upgrade and maintenance costs, scheduling conversions, and getting any guarantees in writing.
Asking the audience how they currently interact with their storage vendors:
The analyst's "Do's and Don'ts" were good advice for nearly any kind of business negotiation:
Keep language simple and enforceable
Limit diagnostic time
Be reasonble with rolling time-lines
Design remedies that keep you whole and are implementable in your environment
Make remedies punitive
Use qualitative measures
Rely on vendor's metrics only
Set terms that expire during life of system
Let the vendor provide best practices after installation, set reasonable expectations, schedule regular reviews, and insist on cross-vendor cooperation, have zero tolerance for finger-pointing between vendors. Depreciate storage equipment quickly.
This was the last session of the conference, a workshop to deal with irrational behavior during unexpected events that could disrupt or impact business operations. In the exercise, each table was a fictitious company, and the 7-8 people sitting at each table represented different department heads who had to make recommendations to upper management on how to deal with each disastrous situation presented to us. Decisions had to be made with limited and incomplete information. Each table had to come to a consensus on each action, and a single spokesperson from each table would present the recommendations. Winners of each round got prizes.
Plenty of coffee, not enough juice. Power and Cooling were top of mind. The rooms were cold, designed for people wearing suits I imagine. I enjoyed plenty of hot coffee throughout the event. Everyone complained that their smartphones and iPads were running out of electricity. The conference had "recharge" stations with plugs for all kinds of different phones, but the Micro-USB plugs that I needed for my Samsung Vibrant, and the apple connections needed by everyone else's iPhones and iPads, were always taken. I remember when you could charge your cell phone once a week, because you hardly used it to make calls, and now that they can be used to follow Twitter feeds, surf websites, and other actions between sessions, power runs out quickly.
Information Overload. I was one of those following tweets on the HootSuite app on my Android-based smart phone. I was able to meet some of the people I have exchanged blog comments and tweets. One told me that his tweets was his way of taking notes, so that his trip report would be done when he got back to the office. I used to write trip reports also, before blogging and tweeting.
The mood was positive. Overall, all the rival competitors got along well. I had friendly chats with people from Oracle, HP, Cisco, EMC, VCE, and others. People are overall optimistic that the IT industry is set for economic growth in 2011.
The only people who look forward to change are babies in soiled diapers. My impression is that people who were threatened by Cloud Computing now have a better understanding on what they need to do going forward. Yes, this means learning new skills, re-evaluating your backup/recovery procedures, reviewing your BC/DR contingency plans, and a variety of other changes. Those who don't like frequent change should consider getting out of the IT industry. Just sayin'
I suspect this will be my last post of 2010. I will be taking a much-needed break, celebrating the Winter Solstice. To all my readers, I wish you good times over the next few weeks, and a Happy New Year!
The IBM Storage and Storage Networking Symposium in Las Vegas continues ...
N series and VMware
Jeff Barnett presented how VMware manages disk image files in its VMfs repository, and how N series offersa better alternative. Virtual machines can access N series volumes directly.
Business Continuity with System i
Allison Pate presented the various Business Continuity options for System i. Many customersuse internal storage for System i, but this then hampers Business Continuity efforts. Instead,you can have IBM System Storage DS8000 or DS6000 series disk systems provide disk mirroringbetween clustered systems.
There was a lot of interest in DR550, one of our many compliance storage solutions. Ron Henkhauspresented an overview of our DR550 and DR550 Express offerings. Unlike the competitive disk-onlysolutions, such as the EMC Centera, the DR550 allows you to attach an automated tape library, managing large amounts of fixed content data at a much lower cost point. It also has encryption, for both diskand tape data.
Open Systems Disk Management
Siebo Friesenborg presented the various steps needed to troubleshoot performance problemswith open systems, including the use of "iostat" on AIX systems as an example, and the stepsyou can take to make formal Service Level Agreements (SLA) between the IT department and thevarious lines of business.
IBM Encryption - TS1120 and LTO-4 encryption comparison
Tony Abete presented TS1120 and LTO-4 encryption techniques. Deploying encryption is more thanjust choosing a tape drive. There are a variety of factors involved, such as whether to managethe keys from the application, the operating system, or the library manager. You need policiesto decided when to encrypt tapes and when not to, generating your keys, storing them, and sharingthem with your business partners, suppliers and service providers with which you send tapes.
I can tell that many people are feeling like they are "drinking from a firehose".IBM's success in storage reaches out to so many different aspects of information management,a variety of industries, and disciplines as varied as regulatory compliance and medical imaging.
Continuing my post-week coverage of the [Data Center 2010 conference], Wednesday morning started with another keynote session, followed by some break-out sessions.
Realities of IT Investment
Tighter budgets mean more business decisions. Future investments will come from cost savings. The analysts report that 77 percent of IT decisions are made by CFOs. Most organizations are spending less now than back in 2008 before the recession.
How we innovate through IT is changing. In bad times, risk trumps return, but only 21 percent of the audience have a formal "risk calculation" as part of their purchase plans.
Divestment matters as much as investment. Reductions in complexity have the greatest long-term cost savings. Try to retire at least 20 percent of your applications next year. With the advent of Cloud Computing, companies might just retire it and go entirely with public cloud offerings. Note that this graph the years are different than the ones above, in groups of half-decade increments.
It is important to identify functional dependencies and link your IT risks to business outcomes. Focus on making costs visible, and re-think how you communicate IT performance measurements and their impact to business. Try to change the culture and mind-set so that projects are not referred to as "IT projects" focused on technology, but rather they are "business projects" focused on business results.
Moving to the Cloud
Richard Whitehead from Novell presented challenges in moving to Cloud Computing. There are risks and challenges managing multiple OS environments. Users should have full access to all IT resources they need to do their jobs. Computing should be secure, compliant, and portable. Here is the shift he sees from physical servers to virtual and cloud deployments, years 2010 to 2015:
Richard considers a "workload" as being the combination of the operating system, middleware, and application. He then defines "Business Service" as an appropriate combination of these workloads. For example, a business service that provides a particular report might involve a front-end application, talking through business logic workload server, talking to a back-end database workload server.
To address this challenge, Novell introduces "Intelligent Workload Management", called WorkloadIQ. This manages the lifecycle to build, secure, deploy, manage and measure each workload. Their motto was to take the mix of physical, virtual and cloud workloads all "make it work as one". IBM is a business partner with Novell, and I am a big fan of Novell's open-source solutions including SUSE Linux.
A Funny Thing Happened on the Way to the Cloud....
Bud Albers, CTO of Disney, shared their success in deploying their hybrid cloud infrastructure. Everyone recognizes the Disney brand for movies and theme parks, but may not aware that they also own ABC News and ESPN television, Travel cruises, virtual worlds, mobile sites, and deploy applications like Fantasy Football and Fantasy Fishing.
Two years ago, each Line of Business (LOB) owned their own servers, they were continually out of space, power and HVAC issues forced tactical build-outs of their datacenters. But in 2008, the answer to all questions was Cloud Computing, it slices and dices like something invented by [Ron Popeill], with no investment or IT staff required. However, continuing to ask the CFO for CAPEX to purchase assets that were only 1/7th used was not working out either. That's right, over 75 percent of their servers were running less than 15 percent CPU utilization.
The compromise was named "D*Cloud". Internal IT infrastructure would be positioned for Cloud Computing, by adopting server virtualization, implementing REST/SOAP interfaces, and replicating the success across their various Content Distribution Networks (CDN). Disney is no stranger to Open Source software, using Linux and PHP. Their [Open Source] web page shows tools available from Disney Animation studios.
At the half-way point, they had half their applications running virtualized on just 4 percent of their servers. Today, they run over 20 VMs per host and have 65 percent of their apps virtualized. Their target is 80 percent of their apps virtualized by 2014.
Bud used the analogy that public clouds will be the "gas stations" of the IT industry. People will choose the cheapest gas among nearby gas stations. By focusing on "Application management" rather than "VM instance management", Disney is able to seamlessly move applications as needed from private to public cloud platforms.
Their results? Disney is now averaging 40 percent CPU utilization across all servers. Bud feels they have achieved better scalability, better quality of service, and increased speed, all while saving money. Disney is spending less on IT now than in 2008,
UPMC Maximizes Storage Efficiency with IBM
Kevin Muha, UPMC Enterprise Architect & Technology Manager for Storage and Data Protection Services, was unable to present this in person, so Norm Protsman (IBM) presented Kevin's charts on the success at the University of Pittsburgh Medical Center [UPMC]. UPMC is Western Pennsylvania's largest employer, with roughly 50,000 employees across 20 hospitals, 400 doctors' offices and outpatient sites. They have frequently been rated one of the best hospitals in the US.
Their challenge was storage growth. Their storage environment had grown 328 percent over the past three years, to 1.6PB of disk and nearly 7 PB of physical tape. To address this, UPMC deployed four IBM TS7650G ProtecTIER gateways (2 clusters) and three XIV storage systems for their existing IBM Tivoli Storage Manager (TSM) environment. Since they were already using TSM over a Fibre Channel SAN, the implementation took only three days.
UPMC was backing up nearly 60TB per day, in a 15-hour back window. Their primary data is roughly 60 percent Oracle, with the rest being a mix of Microsoft Exchange, SQL Server, and unstructured data such as files and images.
Their results? TSM reclamation is 30 percent faster. Hardware footprint reduced from 9 tiles to 5. Over 50 percent reduction in recovery time for Oracle DB, and 20 percent reduction in recovery of SQL Server, Microsoft Exchange, and Epic Cache. They average 24:1 deduplication overall, which can be broken down by data category as follows:
29:1 Cerner Oracle
18:1 EPIC Cache
10:1 Microsoft SQL Server
8:1 Unstructured files
6:1 Microsoft Exchange
UPMC still has lots of LTO-4 tapes onsite and offsite from before the change-over, so the next phase planned is to implement "IP-based remote replication" between ProtecTIER gateways to a third data center at extended distance. The plan is to only replicate the backups of production data, and not replicate the backups of test/dev data.
Continuing my post-week coverage of the [Data Center 2010 conference], Wendesday afternoon included a mix of sessions that covered storage and servers.
Enabling 5x Storage Efficiency
Steve Kenniston, who now works for IBM from recent acquisition of Storwize Inc, presented IBM's new Real-Time Compression appliance. There are two appliances, one handles 1 GbE networks, and the other supports mixed 1GbE/10GbE connectivity. Files are compressed in real-time with no impact to performance, and in some cases can improve performance because there is less data written to back-end NAS devices. The appliance is not limited to IBM's N series and NetApp, but is vendor-agnostic. IBM is qualifying the solution with other NAS devices in the market. The compression can compress up to 80 percent, providing a 5x storage efficiency.
Townhall - Storage
The townhall was a Q&A session to ask the analysts their thoughts on Storage. Here I will present the answer from the analyst, and then my own commentary.
Are there any gotchas deploying Automated Storage Tiering?
Analyst: you need to fully understand your workload before investing any money into expensive Solid-State Drives (SSD).
Commentary: IBM offers Easy Tier for the IBM DS8000, SAN Volume Controller, and Storwize V7000 disk systems. Before buying any SSD, these systems will measure the workload activity and IBM offers the Storage Tier Advisory Tool (STAT) that can help identify how much SSD will benefit each workload. If you don't have these specific storage devices, IBM Tivoli Storage Productivity Center for Disk can help identify disk performance to determine if SSD is cost-justified.
Wouldn't it be simpler to just have separate storage arrays for different performance levels?
Analyst: No, because that would complicate BC/DR planning, as many storage devices do not coordinate consistency group processing from one array to another.
Commentary: IBM DS8000, SAN Volume Controller and Storwize V7000 disk systems support consistency groups across storage arrays, for those customers that want to take advantage of lower cost disk tiers on separate lower cost storage devices.
Can storage virtualization play a role in private cloud deployments?
Analyst: Yes, by definition, but today's storage virtualization products don't work with public cloud storage providers. None of the major public cloud providers use storage virtualization.
Commentary: IBM uses storage virtualization for its public cloud offerings, but the question was about private cloud deployments. IBM CloudBurst integrated private cloud stack supports the IBM SAN Volume Controller which makes it easy for storage to be provisioned in the self-service catalog.
Can you suggest one thing we can do Monday when we get back to the office?
Analyst: Create a team to develop a storage strategy and plan, based on input from your end-users.
Commentary: Put IBM on your short list for your next disk, tape or storage software purchase decision. Visit
[ibm.com/storage] to re-discover all of IBM's storage offerings.
What is the future of Fibre Channel?
Analyst 1: Fibre Channel is still growing, will go from 8Gbps to 16Gbps, the transition to Ethernet is slow, so FC will remain the dominant protocol through year 2014.
Analyst 2: Fibre Channel will still be around, but NAS, iSCSI and FCoE are all growing at a faster pace. Fibre Channel will only be dominant in the largest of data centers.
Commentary: Ask a vague question, get a vague answer. Fibre Channel will still be around for the next five years.
However, SAN administrators might want to investigate Ethernet-based approaches like NAS, iSCSI and FCoE where appropriate, and start beefing up their Ethernet skills.
Will Linux become the Next UNIX?
Linux in your datacenter is inevitable. In the past, Linux was limited to x86 architectures, and UNIX operating systems ran on specialized CPU architectures: IBM AIX on POWER7, Solaris on SPARC, HP-UX on PA-RISC and Itanium, and IBM z/OS on System z Architecture, to name a few. But today, Linux now runs on many of these other CPU chipsets as well.
Two common workloads, Web/App serving and DBMS, are shifting from UNIX to Linux. Linux Reliability, Availability and Serviceability (RAS) is approaching the levels of UNIX. Linux has been a mixed blessing for UNIX vendors, with x86 server margins shrinking, but the high-margin UNIX market has shrunk 25 percent in the past three years.
UNIX vendors must make the "mainframe argument" that their flavor of UNIX is more resilient than any OS that runs on Intel or AMD x86 chipsets. In 2008, Sun Solaris was the number #1 UNIX, but today, it is IBM AIX with 40 percent marketshare. Meanwhile HP has focused on extending its Windows/x86 lead with a partnership with Microsoft.
The analyst asks "Are the three UNIX vendors in it for the long haul, or are they planning graceful exits?" The four options for each vendor are:
Milk it as it declines
Accelerate the decline by focusing elsewhere
Impede the market to protect margins
Re-energize UNIX base through added value
Here is the analyst's view on each UNIX vendor.
IBM AIX now owns 40 percent marketshare of the UNIX market. While the POWER7 chipset supports multiple operating systems, IBM has not been able to get an ecosystem to adopt Linux-on-POWER. The "Other" includes z/OS, IBM i, and other x86-based OS.
HP has multi-OS Itanium from Intel, but is moving to Multi-OS blades instead. Their "x86 plus HP-UX" strategy is a two-pronged attack against IBM AIX and z/OS. Intel Nehalem chipset is approaching the RAS of Itanium, making the "mainframe argument" more difficult for HP-UX.
Before Oracle acquired Sun Microsystems, Oracle was focused on Linux as a UNIX replacement. After the acquisition, they now claim to support Linux and Solaris equally. They are now focused on trying to protect their rapidly declining install base by keeping IBM and HP out. They will work hard to differentiate Solaris as having "secret sauce" that is not in Linux. They will continue to compete head-on against Red Hat Linux.
An interactive poll of the audience indicated that the most strategic Linux/UNIX platform over the next next five years was Red Hat Linux. This beat out AIX, Solaris and HP-UX, as well as all of the other distributions of Linux.
The rooms emptied quickly after the last session, as everyone wanted to get to the "Hospitality Suites".
Continuing my post-week coverage of the [Data Center 2010 conference], Wednesday evening we had six hospitality suites. These are fun informal get-togethers sponsored by various companies. I present them in the order that I attended them.
Intel - The Silver Lining
Intel called their suite "The Silver Lining". Magician Joel Bauer wowed the crowds with amazing tricks.
Intel handed out branded "Snuggies". I had to explain to this guy that he was wearing his backwards.
i/o - Wrestling with your Data Center?
New-comer "i/o" named their suite "Wrestling with your Data Center?" They invited attendees frustrated with their data centers to don inflated Sumo Wrestling suits.
APC by Schneider Electric - Margaritaville
This will be the last year for Margaritaville, a theme that APC has used now for several years at this conference.
Cisco - Fire and Ice
Cisco had "Fire and Ice" with half the room decorated in Red for fire, and White for ice.
This is Ivana, welcoming people to the "Ice" side.
This is Peter, on the "Fire" side. Cisco tried to have opposites on both sides, savory food on one side, sweets on the other.
CA Technologies - Can you Change the Game?
CA Technologies offered various "sports games", with a DJ named "Coach".
Compellent - Get "Refreshed" at the Fluid Data Hospitality Suite
Compellent chose a low-key format, "lights out" approach with a live guitarist. They had hourly raffles for prizes, but it was too dark to read the raffle ticket numbers.
Of the six, my favorite was Intel. The food was awesome, the Snuggies were hilarious, and the magician was incredibly good. I would like to think Intel for providing me super-secret inside access to their Cloud Computing training resources and for the Snuggie!
Continuing my post-week coverage of the [Data Center 2010 conference], we had receptions on the Show floor. This started at the Monday evening reception and went on through a dessert reception Wednesday after lunch. I worked the IBM booth, and also walked around to make friends at other booths.
Here are my colleagues at the IBM booth. David Ayd, on the left, focuses on servers, everything from IBM System z mainframes, to POWER Systems that run IBM's AIX version of UNIX, and of course the System x servers for the x86 crowd. Greg Hintermeister, on the right, focuses on software, including IBM Systems Director and IBM Tivoli software. I covered all things storage, from disk to tape. For attendees that stopped by the booth expressing interest in IBM offerings, we gave out Starbucks gift cards for coffee, laptop bags, 4GB USB memory sticks and copies of my latest book: "Inside System Storage: Volume II".
Across the aisle were our cohorts from IBM Facilities and Data Center services. They had the big blue Portable Modular Data Center (PMDC). Last year, there were three vendors that offered these: IBM, SGI, and HP. Apparently, IBM won the smack-down, as IBM has returned victorious, as SGI only had the cooling portion of their "Ice Cube" and HP had no container whatsoever.
IBM's PMDC is fully insulated so that you can use it in cold weather below 50 degrees F like Alaska, to the hot climates up to 150 degrees F like Iraq or Afghanistan, and everything in between. They come in three lengths, 20, 40 and 53 feet, and can be combined and stacked as needed into bigger configurations. The systems include their own power generators, cooling, water chillers, fans, closed circuit surveillance, and fire suppression. Unlike the HP approach, IBM allows all the equipment to be serviced from the comfort inside.
This is Mary, one of the 200 employees secunded to the new VCE. Michael Capellas, the CEO of VCE, offered to give a hundred dollars to the [Boys and Girls Club of America], a charity we both support, if I agreed to take this picture. The Boys and Girls Club inspires and enables young people to realize their full potential as productive, responsible, and caring citizens, so it was for a good cause.
The show floor offers attendees a chance to see not just the major players in each space, but also all the new up-and-coming start-ups.
Continuing this week in Las Vegas, we had a great set of sessions today.
Fibre Channel Overview
I like the manner in whichJim Robinson presented this "basics" session on how Fibre Channel works, why it is spelled "Fibre" not "Fiber", and how all the different layers work in the protocol.
IBM Virtualization Engine TS7700 series
Jim Fisher from the IBM Tucson lab presented the TS7700 series, which replaces our Virtual Tape Server (VTS). Hehad performance numbers to show that it was faster in various measurements against the B20 model of the VTS. Itis supported on the z/OS, z/VM, z/VSE, TPF and z/TPF operating systems.
IBM E-mail Archiving and Storage solution
Ron Henkhaus provided an overview of IBM's E-mail Archive and Storage appliance. The solution combines IBM BladeCenter server blade, DS4200 serieswith SATA disk, and pre-installed software: IBM Content Manager, IBM Records Manager, IBM CommonStore for Lotus Domino and Microsoft Exchange, and IBM System Storage Archive Manager. Services are included to get it connected toyour e-mail environment.
Lee La Frese from our Tucson performance lab presented various performance featuresof the IBM System Storage DS8000 series, and how they compare to competition.
First, some interesting statistics.
Back in 2002, the average high-end EnterpriseStorage Server (ESS) model F20 was configured only for 4 Terabytes (TB). In 2004,the average ESS was up to 12 TB. Today, the average DS8100 is 17.4 TB and the averageDS8300 is 41.5 TB.
51 percent of DS8000 series are configured for FCP only (Linux, UNIX, Windows, i5/OS),35 percent FICON only (System z mainframe), and 14% have both mixed.
Average I/O density has stabilized to about 0.6 IOPS per GB. This means that for everyTB of business data, you can expect most applications to issue 600 Input/Output requestsper second.
While IBM SAN Volume Controller has the fastest SPC-1 and SPC-2 benchmarks, the DS8000also has good results. Looking at just the monolithic "scale-up" systems, DS8000 hasthe fastest SPC-1, and second place for SPC-2.
Compared against the EMC DMX-3, the IBM DS8000 series has superior performance.For example, comparing 2Gbps port performance on each, DMX-3 is able to do 20 IOPS perport, compared to DS8000 with 38 IOPS per port.Compared against HDS USP, the response time for 60,000 IOPS for HDS averaged 10.5 milliseconds (msec), compared to IBM DS8000 less than 6.5 msec.
There are some unique features of the DS8000 to optimize performance. Two areAdaptive Multi-stream Prefetching (AMP) which helps improve processing of databasequeries, and HyperPAV which helps on mainframe workloads.
For FATA disks, performance of sequential reads and writes is only 20 percent less than15K RPM FC disks, but a whopping 50 percent less for random access. Consider using FATAfor audio/video streaming, surveillance data, seismic recordings, and medical imaging.
Comparing 146GB 10K versus 300GB 15K from a capacity perspective was interesting.37TB of 300GB 15K had 20 percent better response time, but 25 percent less maximum throughput,than 37TB of 146GB drives. Depending on your workload, this can help decided which youchoose.
Lee also covered RAID rebuild performance. When an individual HDD fails that is part of a RAIDgroup, the DS8000 performs a rebuild onto a spare drive. A RAID-5 rebuild is processedat 52 MB/sec, compared to RAID-10 at 56 MB/sec. Rebuild processing is low priority,so any other workload will take higher priority to avoid impacting application performance.Compared to EMC, the IBM DS8000 can rebuild RAID-5 73GB 15K RPM drive in only 24 minutes, but it takes 37 minutes to do this on a DMX-3. That is 13 minutes of additional exposure where a second drive failure might cause you to lose all your data in that RAID group!
N series ILM and Business Continuity
James Goodwin from our Advanced Technical Support team presented IBM System Storage N series featuresthat relate to ILM and Business Continuity. He covered features like SnapShot, SnapLock,SnapVault and LockVault.
Continuing my coverage of the Data Center 2010 conference, Tuesday morning I attended several sessions. The first was a serious IT discussion with Mazen Rawashdeh, Technology Executive from eBay, and the second was a lighthearted review of the benefits from Cloud Computing from humorist Dave Barry, and the third focused on re-architecting backup strategies.
eBay – How One Fast Growing Company is Solving its Infrastructure and Data Center Challenges
"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin
So far, this has been the best session I have attended. eBay operates in 32 countries in seven languages, helping 90 million users to buy or sell 245 million items in 50,000 categories. Let's start with some statistics of the volume of traffic that eBay handles:
$2000 traded every second
cell phone sold every six seconds
pair of shoes sold every nine seconds
a major appliance sold every minute
93 billion database actions every day
50 TB of daily ingested daily
code changes to the eBay application are rolled in every day
In 2007, eBay discovered a disturbing trend, that infrastructure costs matched linear growth to business listing volume, which was an unsustainable model. Mazen Rawashdeh, eBay Marketplace Technology Operations, presented their strategy to break free from this problem. They want to double the number of listings without doubling their costs. They are 2 years into their 4 year plan:
Switched from expensive 12U high servers consuming 3 Kilowatts over to open source software on commodity 1-2U server hardware. Mazen owns all the costs from cement floor up to the web server.
Replaced team-optimized key performance indicators (KPI) with a common KPI. The server team focused on transactions per minute. The storage team was focused on utilization. The network team was focused on MB/sec bandwidth. The problem is that changes to optimize one might have negative impact to other teams. The new KPI was "Watts per listing" that allowed all teams to focus on a common goal.
Focused on changing the corporate culture for communicating clear measurable goals so that everyone understands the why and how of this new KPI. You have to spend money to save money in the long run. Consider costs at least 36 months out.
Changed from purchasing servers and depreciating them over 3 years to a lease model with server replacement tech refresh every 18 months. It is a bad idea to keep IT equipment after full depreciation, as energy savings alone on new equipment easily justifies 18-month replacement.
Adopted storage tiers. Storage is purchased not leased because it is more difficult to swap out disk arrays. They have 10-40 PB of disk. They do not use traditional backup, but rather use disk replication across distant locations. They are quick to delete or archive data that does not belong on their production systems.
Their results so far? They have reduced the Watts per listing by 70 percent over the past two years. They were able to double their volume with a relatively flat IT budget.
The Wit and Wisdom of Dave Barry, Humorist and Author
Dave Barry is a humor columnist. For 25 years he was a syndicated columnist whose work appeared in more than 500 newspapers in the United States and abroad, including the [Funny Times] that I subscribe to. In 1988 he won the Pulitzer Prize for Commentary about the election and politics in general. Dave has also written a total of 30 books, of which two of his books were used as the basis for the CBS TV sitcom "Dave's World," in which Harry Anderson played a much taller version of Dave.
I first met Dave about ten years ago at a SHARE conference in Minneapolis, MN. It was good to see him again.
Backup and Beyond
The analyst covered the "Three C's" of backup: cost, capability and complexity. There are many ways to implement backup, and he predicts that 30 percent of all companies will re-evaluate and re-architect their backup strategy, or at least change their backup software, by 2014 to address these three issues. Another survey indicates that 43 percent of companies are considering backup the primary reason they are investigating public cloud service providers.
The top three primary backup software vendors for the audience were Symantec, IBM, and Commvault. An interactive poll of the audience offered some insight:
There appears to be shift away from using disk to emulate tape (Virtual Tape Library) and instead use direct disk interfaces.
Some of the recommended actions were:
Exploit backup software features. On average, people keep 11 versions of backup, try cutting this down to four versions. IBM Tivoli Storage Manager allows this to be done via management class policies.
Implement a separate archive. Once data is archived and backed up, it reduces the backup load of production systems. Any chance to backup semi-static data less frequently will help.
Switch to capacity-based pricing which will allow more flexibility on server options to run backup software.
Implement data deduplication and compression, such as with IBM ProtecTIER data deduplication solution.
Consider a tiered recovery approach, where less critical applications have less backup protection. Many keep 1-2 years of backups, but 90 percent of all recoveries are for backups from the most recent 27 days. Reduce backup retention to 90 days.
Consider adopting a "Unified Recovery Management" strategy that protects laptops and desktops, remote office and branch offices, mission critical applications, and provide for business continuity and disaster recovery.
regularly test your recovery to validate your procedures and assumptions of your recoverability.
While the conference is divided into seven major tracks, it quickly becomes obvious that many of these IT datacenter issues overlap, and that approaches and decisions in one area can easily impact other areas.
Mastering the art of stretching out a week-long event into two weeks' worth of blog posts, I continue my
coverage of the [Data Center 2010 conference], Tuesday afternoon I attended several sessions that focused on technologies for Cloud Computing.
(Note: It appears I need to repeat this. The analyst company that runs this event has kindly asked me not to mention their name on this blog, display any of their logos, mention the names of any of their employees, include photos of any of their analysts, include slides from their presentations, or quote verbatim any of their speech at this conference. This is all done to protect and respect their intellectual property that their members pay for. The pie charts included on this series of posts were rendered by Google Charting tool.)
Converging Storage and Network Fabrics
The analysts presented a set of alternative approaches to consolidating your SAN and LAN fabrics. Here were the choices discussed:
Fibre Channel over Ethernet (FCoE) - This requires 10GbE with Data Center Bridging (DCB) standards, what IBM refers to as Converged Enhanced Ethernet (CEE). Converged Network Adapters (CNAs) support FC, iSCSI, NFS and CIFS protocols on a single wire.
Internet SCSI (iSCSI) - This works on any flavor of Ethernet, is fully routable, and was developed in the 1990s by IBM and Cisco. Most 1GbE and all 10GbE Network Interface Cards (NIC) support TCP Offload Engine (TOE) and "boot from SAN" capability. Native suppot for iSCSI is widely available in most hypervisors and operating systems, including VMware and Windows. DCB Ethernet is not required for iSCSI, but can be helpful. Many customers keep their iSCSI traffic in a separate network (often referred to as an IP SAN) from the rest of their traditional LAN traffic.
Network Attached Storage (NAS) - NFS and CIFS have been around for a long time and work with any flavor of Ethernet. Like iSCSI, DCB is not required but can be helpful. NAS went from being for files only, to be used for email and database, and now is viewed as the easiest deployment for VMware. Vmotion is able to move VM guests from one host to another within the same LAN subnet.
Infiniband or PCI extenders - this approach allows many servers to share fewer number of NICs and HBAs. While Infiniband was limited in distance for its copper cables, recent advances now allow fiber optic cables for 150 meter distances.
Interactive poll of the audience offered some insight on plans to switch from FC/FICON to Ethernet-based storage:
Interactive poll of the audience offered some insight on what portion storage is FCP/FICON attached:
Interactive poll of the audience offered some insight on what portion storage is Ethernet-attached:
Interactive poll of the audience offered some insight on what portion of servers are already using some Ethernet-attached storage:
Each vendor has its own style. HP provides homogeneous solutions, having acquired 3COM and broken off relations with Cisco. Cisco offers tight alliances over closed proprietary solutions, publicly partnering with both EMC and NetApp for storage. IBM offers loose alliances, with IBM-branded solutions from Brocade and BNT, as well as reselling arrangements with Cisco and Juniper. Oracle has focused on Infiniband instead for its appliances.
The analysts predict that IBM will be the first to deliver 40 GbE, from their BNT acquisition. They predict by 2014 that Ethernet approaches (NAS, iSCSI, FCoE) will be the core technology for all but the largest SANs, and that iSCSI and NAS will be more widespread than FCoE. As for cabling, the analysts recommend copper within the rack, but fiber optic between racks. Consider SAN management software, such as IBM Tivoli Storage Productivity Center.
The analysts felt that the biggest inhibitor to merging SAN and LANs will be organizational issues. SAN administrators consider LAN administrators like "Cowboys" undisciplined and unwilling to focus on 24x7 operational availability, redundancy or business continuity. LAN administrators consider SAN administrators as "Luddites" afraid or unwilling to accept FCoE, iSCSI or NAS approaches.
Driving Innovation through Innovation
Mr. Shannon Poulin from Intel presented their advancements in Cloud Computing. Let's start with some facts and predictions:
There are over 2.5 billion photos on Facebook, which runs on 30,000 servers
30 billion videos viewed every month
Nearly all Internet-connected devices are either computers or phones
An additional billion people on the Internet
Cars, televisions, and households will also be connected to the Internet
The world will need 8x more network bandwidth, 12x more storage, and 20x more compute power
To avoid confusion between on-premise and off-premise deployments, Intel defines "private cloud" as "single tenant" and "public cloud" as "multi-tenant". Clouds should be
automated, efficient, simple, secure, and interoperable enough to allow federation of resources across providers. He also felt that Clouds should be "client-aware" so that it know what devices it is talking to, and optimizes the results accordingly. For example, if watching video on a small 320x240 smartphone screen, it makes no sense for the Cloud server to push out 1080p. All devices are going through a connected/disconnected dichotomy. They can do some things while disconnected, but other things only while connected to the Internet or Cloud provider.
An internal Intel task force investigated what it would take to beat MIPS and IBM POWER processors and found that their own Intel chips lacked key functionality. Intel plans to address some of their shortcomings with a new chip called "Sandbridge" sometime next year. They also plan a series of specialized chips that support graphics processing (GPU), network processing (NPU) and so on. He also mentioned Intel released "Tukwilla" earlier this year, the latest version of Itanium chip. HP is the last major company to still use Itanium for their servers.
Shannon wrapped up the talk with a discussion of two Cloud Computing initiatives. The first is [Intel® Cloud Builders], a cross-industry effort to build Cloud infrastructures based on the Intel Xeon chipset. The second is the [Open Data Center Alliance], comprised of leading global IT managers who are working together to define and promote data center requirements for the cloud and beyond.
The analysts feel that we need to switch from thinking about "boxes" (servers, storage, networks) to "resources". To this end, they envision a future datacenter where resources are connected to an any-to-any fabric that connects compute, memory, storage, and networking resources as commodities. They feel the current trend towards integrated system stacks is just a marketing ploy by vendors to fatten their wallets. (Ouch!)
A new concept to "disaggregate" caught my attention. When you make cookies, you disaggregate a cup of sugar from the sugar bag, a teaspoon of baking soda from the box, and so on. When you carve a LUN from a disk array, you are disaggregating the storage resources you need for a project. The analysts feel we should be able to do this with servers and network resources as well, so that when you want to deploy a new workload you just disaggregate the bits and pieces in the amounts you actually plan to use and combine them accordingly. IBM calls these combinations "ensembles" of Cloud computing.
Very few workloads require "best-of-breed" technologies. Rather, this new fabric-based infrastructure recognizes the reality that most workloads do not. One thing that IT Data Center operations can learn from Cloud Service Providers is their focus on "good enough" deployment.
This means however that IT professionals will need new skill sets. IT administrators will need to learn a bit of application development, systems integration, and runbook automation. Network adminis need to enter into 12-step programs to stop using Command Line Interfaces (CLI). Server admins need to put down their screwdrivers and focus instead on policy templates.
Whether you deploy private, public or hybrid cloud computing, the benefits are real and worth the changes needed in skill sets and organizational structure.
Continuing my coverage of the [Data Center 2010 conference], Tuesday afternoon I presented "Choosing the Right Storage for your Server Virtualization". In 2008 and 2009, I attended this conference as a blogger only, but this time I was also a presenter.
The conference asked vendors to condense their presentations down to 20 minutes. I am sure this was inspired by the popular 18-minute lectures from the [TED conference] or perhaps the [Pecha Kucha] night gatherings in Japan where each presenter speaks while showing 20 slides for 20 seconds each, This forces the presenters to focus on their key points and not fill the time slot with unnecessary marketing fluff. This also allows more vendors to have a chance to pitch their point of view.
I have arrived safely in Las Vegas for the IBM System Storage and Storage Networking Symposium. This eventis held once every year. The gold sponsors were: Brocade, Cisco, Finisar, Servergraph, and VMware. Our silversponsor was Qlogic.
I presented IBM's System Storage strategy and an overview of our product line. For those who missed it,our strategy is focused on helping customers in four key areas:
Optimize IT - to simplify and automate your IT operations and optimize performance and functionality, through server/storage synergies, storage virtualization, and intergrated storage infrastructure management.
Leverage Information - to enable a single view of trusted business information through data sharing, and to get the most value from information through Information Lifecycle Management (ILM).
Mitigate Risk - to comply with security and regulatory requirements, and keep your business running with a complete set of business continuity solutions. IBM offers a range of non-erasable, non-rewriteable storage, encryption on disk and tape, and support for IT Infrastructure Library (ITIL) service management disciplines.
Enable Business Flexibility - to provide scalable solutions and protect your IT investment through the use of open industry standards like Storage Networking Industry Association (SNIA) Storage Management Initiative Specification (SMI-S). IBM offers scalability in three dimensions: Scale-up, Scale-out, and Scale-within.
IBM has a broad storage portfolio, in seven offering categories:
Disk Systems, including our SAN Volume Controller, DS family, and N series.
Tape Systems, including tape drives, libraries and virtualization.
Storage Networking, a complete set of switches, directors and routes
Infrastructure Management, featuring the IBM TotalStorage Productivity Center software
Business Continuity, advanced copy services and the software to manage them
Lifecycle and Retention, our non-erasable, non-rewriteable storage including DR550, N series with SnapLock, and WORM tape support, Grid Archive Manager and our Grid Medical Archive Solution (GMAS)
Storage Services, everything from consulting, design and deployment to outsourcing and hosting.
I could talk all day on this, but given that the room was packed, every seat taken and the rest of the audience standing along the walls, I had to keep it down to one hour.
SAN Volume Controller Overview
I presented an overview of the IBM System Storage SAN Volume Controller (SVC), IBM's flagship disk virtualizationproduct. Rather than giving a long laundry list of features and benefits,I focused on the five that matter most:
Reduces the cost and complexity of managing storage, especially for mixed storage environments
Simplifies Business Continuity through non-disruptive data migration and advanced copy services
Improves storage utilization, getting more value from the storage hardware you already have
Enhances personnel productivity, empowering storage administrators to get their job done
Delivers high availability and performance
SAN Volume Controller - Customer Success Stories
A good part of this conference are presented by non-IBMers, which include Business Partners and clientssharing their experiences. In this session, we had two speakers share their experiences with SVC.
David Snyder keeps over 80 web sites online and available. His digital media technologiesteam uses SVC to make their storage administration easier, and ensure high availability for web site content creation and publishing.
Mark Prybylski manages storage at his company, a financial bank. His storage management team uses SVC Global Mirror which provides asynchronous disk mirroring between different types of disk, as part oftheir Business Continuity/Disaster Recovery plan.
The last session I attended was "Storage .. to Optimize your ECM depoloyments" by Jerry Bower, now working for IBM as part of our recent acquisition of the Filenet company. ECM stands for Enterprise Content Management, and IBM is the market leader in this space. Jerry gave a great overview of IBM Content Manager software suite, our newly acquired Filenet portfolio, and the storage supported.
After the sessions was a reception at the Solution Center with dozens of exhibitor booths. For example,Optica Technologies had their PRIZM productswhich are able to connect FICON servers to ESCON storage devices.
I helped set up the IBM booth at the Solutions Center, third floor, where we will have variousproducts on display, as well as subject matter experts to handle all the questions.
I also went ahead and got my conference badge. While most of my cohorts have purple badges, limiting them to the Solution Centers area, I have a red badge, so that I can attend the variouskeynote and break-out sessions this week.
In keeping with our "green" theme, we have all been given matching light green shirts, and these are 70 percent Bamboo cloth, and 30 percent cotton. They are very comfortable,and sustainable! If you see me, come up and just feel my shirt, go ahead, I won't mind!
Tomorrow, the fun begins with the keynote speakers!