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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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Monday marked the first official day of [IBM Edge 2013] conference. This is actually three conferences in one: Executive Edge for the high-level executives, Winning Edge for the Business Partners, and Technical Edge for storage administrators and IT manager/directors. I attended the latter.
The General Session was kicked off by an awesome drumbeat-heavy song performed by a band from North Carolina called [Delta Rae]. Their use of drums reminded me of Adam Ant.
Deon Newman, IBM VP of Marketing, Systems and Technology Group, North America, served as today's master of ceremonies. He was pleased to announce there were more then 4,700 attendees at this event -- representing more than 60 countries -- a huge increase over the attendance we had last year. Here are my notes of the opening General Session:
Stephen Leonard, IBM General Manager, Sales, Systems & Technology Group
Consumers expect an always-on technology experience. We, as consumers, are leaving a trail of data that is getting wider and wider every day. Data is the new "natural resource", but plentiful and never ending.
In 1996, about 29 percent of IT spend was for adminstration and management, today it has grown to 68 percent. Some 34 percent of IT projects deploy late.
Stephen emphasized the themes of Smarter Computing: (a) systems that are designed for the data, (b) software-defined environments, that are (c) open and collaborative.
Stephen cited a customer example from [Jaguar Land Rover], a manufacturer of sporty automobiles and rugged 4x4 vehicles. IBM developed a ["Virtual Dealership"] for them. Rather that trying to maintain additional physical bricks-and-mortar facilities, which can be expensive to staff and fill with vehicles across their wide portfolio, the virtual dealership allows prospective customers to try out vehicles through simulation. This virtual dealership could be taken to where prospective clients are, such as a sporting event or shopping mall.
Ed Walsh, IBM VP of Marketing, System Storage and Networking
Ed presented the "data economics" of all-Flash arrays. IBM recently acquired Texas Memory Systems, and renamed the RamSan products to IBM FlashSystem, and committed to invest an additional $1 Billion US dollars in flash technologies.
On a $-per-IOPS basis, IBM FlashSystems can be 30 percent lower total-cost-of-ownership TCO than disk-based alternatives. The cost of Flash is offset by 17 percent fewer servers from having higher CPU utilization rates, resuling in 38 percent lower software license fees. Flash is also more efficient, with 74 percent lower in environmental costs, and 35 percent lower operational support costs. For many situations, Flash is the solution for poorly written software applications.
Ed also mentioned IBM's strong support for open source and open standards. Over the past 15 years, IBM as been a major contributor for open source efforts like Linux, Eclipse and Apache. IBM continues that tradition, with contributions to OpenStack and Hadoop.
Without going into any details, Ed also hinted that IBM announced 65 new or refreshed products in Storage, Networking and PureSystems. The details of each announcement would be explained during the break-out sessions during the week.
Charles Long, Founder and CEO of Centerline Digital
[Centerline Digital] does computer-generated animations in support of corporate marketing efforts.
(FTC disclosure: I work for IBM, and have worked closely with Centerline Digital marketing agency when I was the chief marketing strategist for System Storage back in 2006-2007. I was not paid or provided any products or services to mention any of the clients mentioned in this post.)
Charles indicates that internet technologies have converted "Analog dollars to digital pennies". Using IBM PureFlex with Storwize V7000 storage, real-time compression, and Tivoli Endpoint Manager, Centerline was able to drastically improve their business. He feels the old joke of "Better, Faster, Cheaper - Choose Any Two!" no longer applies with IBM solutions!
Ambuj Goyal, IBM General Manager, System Storage and Networking
Formerly my fifth-line manager in charge of Software and Systems, Ambuj switched to be the General Manager of System Storage and Networking group earlier this year.
In his former roles, Ambuj managed software and hardware product lines, but he feels storage is a completely different animal. In the past, clients focused on choosing the best servers, then chose their storage as an afterthought. Today, Ambuj feels that processors are now a commodity, and that storage is becoming the forethought.
Ambuj also highlighted the evolution of IBM's Software-Defined Environment:
In 2003, IBM introduced its the SAN Volume Controller, a storage hypervisor. Now, over 10,000 clients enjoy the benefits of a Software-Defined Environment using SAN Volume Controller.
SmartCloud Virtual Storage Center represents the "third generation" for policy-driven management, combining SAN Volume Controller, Tivoli Storage Productivity Center, FlashCopy Manager and the Storage Analytics Engine.
IBM is trying to help people keep their business critical apps running securely, to be able to start quickly, add value and functions at scale, and to leverage all of this data-intensive solutions to help drive new business and gain customer insight.
Joseph Balsamo, VP of Platform Engineering at Prudential Insurance
While the IT department of [Prudential Insurance] is focused on the three V's -- Volume, Velocity and Variety -- Joe is more focused on solutions, status and cost. His mission was to strengthen the role of IT as a partner through business aligned services. Prudential has deployed XIV, N series, SAN Volume Controller (SVC) and Storwize V7000 disk systems, with the following results:
Reduced their $-per-IOPS by 75 percent
No additional storage administrators
85 percent utilization through thick-to-thin migrations
Reduced their $-per-MB by 50 percent
Reduced their 72-hour RPO to 15 seconds
These benefits were achieved over the past 24 months of deployment.
Paulo Carvao, IBM Vice President, North America Systems & Technology Group
Paulo is Deon Newman's boss. He presented BlueInsight, IBM's internal "Business Analytics" cloud accessible by over 200,000 users, with over 1 PB of content.
Inside IBM, the deployment of a Smarter Infrastructure has allowed for 25 percent capacity growth at flat IT budget, with 30,000 fewer Megawatts and 103,000 square feet.
Why is this significant? Today's disk writes each bit of information across 1200 atoms, and the smallest number of atoms that can retain information is 12 bits, so sometime in the next 7 to 10 years, the improvements in magnetic bit density for disk will stop.
For silicon chips, the smallest practical feature is 7 nanometers, about 35 atoms wide. We are quickly approaching that limit also.
I can already tell that it's going to be a busy week! Follow me on twitter (@az990tony) and tag your posts and tweets with #IBMedge hashtag.
Besides, I have been in airplanes and airports nearly every week since March 1, so driving to Las Vegas was a pleasent alternative.
While driving to Las Vegas was pleasant, driving in Las Vegas was not. I would go crazy as a taxi driver here! I think I will leave my car in the free parking garage all week, and limit myself mostly to the Mandalay Hotel where the conference is being held, and only venture out to other hotels that are walking distance, like the Luxor next door.
In the evening, IBM hosted some of the industry's top analysts and press at an invitation-only reception. Several other IBMers were there, including Barry Whyte, Steve Kenniston, Nicki Rich and Ron Riffe. This event was organized by IBM Analyst Relations, including David Rasmussen and Leanna Holmquist.
Ron mentioned my penchant for taking pictures with other people and posting them on my blog, so I am glad that Leanna volunteered to take a picture with me for my first post of the week!
I would also like to mention that Ron Riffe has joined the ranks of storage bloggers. His blog is called [The Line]. Here is Ron's post on his "Day 0" observations here at Edge: [Rainy Days and Sunshine].
Twenty years ago, I flew to Atlanta for the semi-annual SHARE conference. I was a lead architect for DFSMS, the storage management software for mainframe servers. When I got to the hotel, I realized that I had forgotten to pack my saline solution for my contact lenses. I went to the hotel gift shop, and picked the first one I found. I took my contacts in the solution and went to bed.
The next morning, I put on my contacts, got dressed, and participated in meetings. One of my colleagues noticed my eyes were quite red, and suggested I switch from contact lenses to glasses. I went back to my hotel room, saw to my horror that what I thought was saline solution was actually hydrogen peroxide intended for hard lenses. When I removed the lenses, all I could see was white light.
I managed to find my way to the elevator, and feel for the button with the star that indicated the lobby on the ground floor. I asked a hotel staffer to call me an ambulance, but instead, they put me in a cab, and sent me to Emory Hospital. On arrival, all I could do was hand over my wallet to my cabbie, and let him take out what he felt was fair, since I could not see him, the meter, or his license number.
After bumping my knees into dozens of cars in the parking lot, I finally made it to the ER, only to have receptionist give me a form to fill out and a pen. At this point, I lost it. I gave her my wallet and said that any information she may need should be in there.
Thankfully, a doctor noticed this exchange, and took care of me right away. I had chemically burned off both corneas. He injected some green fluid into both eyeballs, and sent me off in a cab to the Pharmacy. At least I had both eyes were bandaged in gauze, so people were kind enough to take me to get to the counter to get my pain killers, Percocet.
The pharmacist provided me the pills, and warned me NOT to operate any heavy machinery under the influece of this medication. Seriously? I can't see, both eyes covered, and he tells me that?
I got back to the hotel, got ready for bed, took the pills and brushed my teeth. I woke up the next morning on the bathroom floor, still clutching the toothbrush, and vertical and horizontal lines across my right cheek which were made by the one-inch tiles of the bathroom floor. These pills really knocked me out.
That day, I had to present a full hour in front of hundreds of people. I had a colleague flip my transparencies for me, while I spoke to each one, my eyes still covered in gauze. That evening, I was one of the experts on the panel for a "Birds of a Feather", or BOF session, answering a variety of questions. People could see that I was blind, but I could still hear the questions, and I could still answer them as well.
If you are going to Edge 2013 in Las Vegas, please consider attending my BOF session on Security for PureSystems, System x and Storage products, scheduled for Thursday afternoon, June 13. I will be moderating a distinguished panel of experts to answer your questions! I have listed them here alphabetically:
Jack Arnold, US Federal. Jack has worked decades in the storage industry, and will provide insight into security issues related to the government.
Tom Benjamin, Development Manager for Key Lifecycle Management and Java Cryptography. Tom will bring his expertise in both TKLM and ISKLM for managing encryption keys, and how to communicate these between security and storage administrators.
Paul Bradshaw, Chief Storage Architect for Clouds. A research scientist from IBM's Almaden Research Lab, Paul will provide insight in how to deal with security issues related to private, hybrid and public cloud deployments.
Ajay Dholakia, Solution Center of Excellent. Ajay will cover server-side considerations for security deployments, including System x and PureSystems.
Jim Fisher, Advanced Technical Skills. Jim brings expertise related to deploying data-at-rest encryption.
Not sure what kind of questions to ask? Here is a series of Questions and Answers we had at a Storage event in 2011 that might give you a good idea: [2011 Storage Free-for-All].
Are you going to Edge 2013 in Las Vegas, June 10-14?
In my talks with clients about storage, I find similar hesitation on turning on various storage efficiency features that IBM (and other vendors) have to offer. Let's examine a few of them.
Less than half of businesses have activated "thin provisioning" on storage devices that support this feature. Why? IBM introduced thin provisioning on its RAMAC Virtual Array back in 1997! The technology is well proven in the field. Don't know how to report this for charge-back activity? Charge your end-users for the maximum capacity upper limit. Simple enough!
What about Data Deduplication? IBM has had this feature on its N series since 2007, but it wasn't until IBM came out with the IBM ProtecTIER gateway and appliance models that people started to take notice of this technology. Yes, I agree Hash Collisions can be quite scary on competitive gear, but on IBM ProtecTIER we do not use hash codes, and all data is compared byte-for-byte. For those considering hash-based deduplication, hash collisions in general are quite rare. Jeff Preshing does the math for you in his blog post: [Hash Collision Probabilities]. Of course, if you want to leave no doubt in the minds of a jury of your peers, stick with byte-for-byte comparison methods in the IBM ProtecTIER.
Lastly, I have heard concerns of using real-time compression? Really? Real-time compression has been used in wide-area network (WAN) transmissions ever since IBM developed the Houston Aerospace Spooling Protocol (HASP) for NASA back in 1973. IBM has offered real-time compression on tape cartridges since 1986, the year I started with IBM, some 27 years ago. And now, real-time compression is available for file-based and block-based disk systems. All of these solutions are based on the Lempel-Ziv lossless compression algorithms introduced in 1977. One customer I spoke with was unwilling to try compression, because it requires thin provisioning as a pre-requisite. How is that for having one fear based on another one!
IBM places a high value on data integrity. For each data footprint reduction method, IBM has designed a solution that returns back the exact ones and zeros, in the correct quantity and order, as was originally stored.
For more on this topic, come see me present "Data Footprint Reduction -- Understanding IBM Storage Efficiency Options" at [IBM Edge 2013 conference] in Las Vegas, June 10-14.
It seems I have been on the road non-stop for the past nine weeks! On my flights, I often find myself sitting next to a young adult who is flying for the first time. Many of these young adults formed their fear of flying a decade ago, in their teenage years, during the terror attacks of September 11, 2001. Some are just now trying to face those fears.
(What does any of this have to do with storage? Actually, there are similar fears for enabling various storage efficiency functions like data deduplication, thin provisioning and compression, so work with me here!)
Flying from Seattle down to Los Angeles, I sat next to Michele (shown in the picture on the left). She was facing her fear of flying overseas by taking seven months off to visit Japan, China, Thailand, Laos, Ireland, England and various countries in continental Europe. Wow! She was joining up with her friend Brittney in Los Angeles, and the two will be travelling together. Since I had been to nearly every country she was planning to visit, I gave her a list of survival phrases and cultural guidance.
Flying from Los Angeles to Tucson, I sat next to Alex on his first day of flying adventures. He flew from Jacksonville, to Dallas, to Los Angeles, to finally Tucson to pick up his fiancée. He met her in Florida, but her father was re-assigned to Fort Huachuca Army Base near Tucson, Arizona. He kept in touch with his bride-to-be, and now faced his fear of flying to go pick her up and bring her back for the wedding. This was the first time he had been west of the Mississippi river.
On a short 18-minute flight from Tucson to Phoenix, I sat next to Rachel, a college student at the University of Arizona, on her way to visit her folks in Santa Ana, California. She immediately apologized to me for not wearing pants. What I mistook for bikini bottoms were actually stretchy exercise shorts she wears to play [Lacrosse]. She had sprained her ankle, then went [AMA] to wear high-heeled shoes on a girl's weekend to Las Vegas, only to trip and break her ankle completely. Her foot was in a cast, thus preventing her from driving her car, or, as it turned out, wear any pants.
Returning from a briefing in Poughkeepsie, on the short flight from Stewart Airport to Philadelphia, I sat next to Krista (shown in the picture on the right), who formerly was a [Bacardi Girl], but now decided she wants to do something more meaningful in her life than handing out prizes and free samples of spiced rum. She decided to go visit her friend in Charlotte, North Carolina, but did not want to drive 15 hours to get there. She faced her fears of flying to avoid driving by herself all that distance. She didn't know what she wanted to do with her life, so I suggested she get a Myers-Briggs profile analysis, and perhaps determine her strengths using Gallup's [Strengths Finder 2.0]. This might help her find a career choice that best fits her interests.
As is often the case, many fears are unfounded. Statistically, flying is safer than being on the road in car. As a result of facing their fears, they all got to meet me, and be one step closer to accomplishing their life goals.
What do all of these have in common? They all faced their fear of flying, either because their situation forced them to, something more important drove them to, or they felt it was just time to do it. Good for them!
If you have recently faced your fears and came out ahead, let me know in the comments below!