Continuing my coverage of the ITSO Cloud Social Media Residency, the second day explained the ITSO Residency method of blogging, which was somewhat different than the method I presented on the first day.
This blog post is part of a five-part series:
My blogging approach is more akin to the iterative, incremental, bottom-up approach of [Agile software development], resulting in gritty, edgy, timely and, yes, sometimes controversial content.
The ITSO Residency resembles the more formal, top-down [Waterfall model], resulting in more corporate-looking work. Of course, IBM doesn't want its blogs to be the typical [Blah, blah, and double blah]. Fellow blogger Paul Boag has a great post on the [10 Harsh Truths About Corporate Blogging].
Fortunately, IBM is often recognized for having some of the best corporate blogs. For example, the [IBMblr] blog is highlighted in fellow bloggers Arik Hanson's post [5 inspiring corporate blogs to emulate].
Here were some of the speakers we had for Day 2:
There is more than one way to write a blog post! In either case, the end result is educational, entertaining and engaging content that people want to read.
Which "corporate blogs" do you follow regularly? Enter your comments below!
This week I am in IBM Research Triangle Park (RTP) near Raleigh, NC visiting clients and participating in the ITSO Cloud Social Media Residency.
This blog post is part of a five-part series:
The first day of the residency started with introductions. Our emcee and project leader is Vasfi Gucer from IBM Austin lab. There are 17 participants (referred to as "residents") from the USA and various countries including Brazil, Canada and Sweden.
Michael Fork presenting. I am sitting on the far left side
in the pink shirt. Photo taken by Tina Williams.
To set the right expectations, Tina Williams (IBM Social Media ITSO Projects Program Manager) explained what was going to happen this week.
In a typical "residency", residents are brought together for 4-6 weeks to write an [IBM Redbook] which are often how-to guides written in a very conversational tone.
This residency is different. A bunch of social media and Cloud experts have been brought together to share experiences and to build up skills to write individual blog posts about IBM Cloud offerings. I was invited as both a world-reknown blogger as well as a Cloud expert. Everyone who signed up for this commits to write at least six blog posts about Cloud sometime in the next 90 days.
(Residents who do not have their own blogs can post to the IBM [Thoughts on Cloud] group blog Publishing is part of our promotion process, and writing blogs consistently over a period of time counts!)
Jennifer Turner (IBM Worldwide Cloud Marketing Manager) explained IBM Cloud Social Media Initiative. Five years ago, IBM was one of the top 5 Cloud service providers, then a whole bunch of things happened, and we fell out of the top 5 list, and now with the recent [IBM acquisition of SoftLayer], we are in the top 5 again!
Michael Fork (IBM CloudFirst Lead Architect), presented the latest about SoftLayer. Wow! He did a great job, and am glad to have him as a contact in case I have future questions from clients at the Tucson Executive Briefing Center.
Mohsin Syed [@mohsinusyed], IBM Development Manager, presented [IBM Social Media Analytics], combining Hadoop-style analytics using IBM BigInsights, DB2 database and Cognos reporting. IBM can do [sentiment analysis] to determine positive and negative comments in various languages. This product was formerly known as Cognos Consumer Insight.
I was the last speaker of the day. As one of the top bloggers in both the IT Storage Industry, and company-wide within IBM, I was invited to provide a few tips on blogging to the newbies in the audience. Jeff Antley, the "co-owner" of my blog [Inside System Storage] who works on the IBM developerWorks team, was there on hand to help answer questions.
(IBM requires all highly-visible corporate blogs like mine to have at least two owners. Jeff is an expert at HTML, CSS and other web design and has been immensely helpful in getting my blog looking nicer.)
Everybody asks me how to be a great blogger. Luckily, I just happened upon a post from fellow blogger David Spark of Spark Media Solutions titled [Why I'm Annoyed By All "How to Create Great Content" Advice] and it was perfect timing!
Anyways, my presentation [A dozen blogging tips from an experienced blogger] is posted on the IBM Expert Network on SlideShare for everyone to look at. And yes, SlideShare runs on IBM SoftLayer!
What's the best, or worst, advice you have ever heard about blogging? Enter your comments below!
technorati tags: IBM, #cloudres, ITSO, Redbook, Vasfi Gucer, Michael Fork, Tina Williams, Jennifer Turner, Mohsin Syed, Jeff Antley, David Sparks, Spark Media Solutions, IBM Expert Network, SlideShare
Two years ago, IBM and Nirvanix formed a [Strategic Relationship for Enterprise Cloud Storage]. This was to complement IBM SmartCloud Enterprise (SCE) persistent block storage, as we had no offering back then to provide object-based access.
Earlier this week, in my blog post summarizing the [IBM 2013 Storage Announcements for October 8], I mentioned:
"SmartCloud Enterprise Object Storage is switching from 3rd-party Nirvanix to its internal IBM Softlayer. This one involves more in-depth explanation which I will save for another post."
It's time to make good on that promise! Here is a quick diagram to help visualize the agreement (with sincere apologies to [Jessica Hagy]!) but not to scale, of course!
Last month, Nirvanix announced it was shutting down October 15. Here was the exact wording from their website:
In response, IBM put out this press release:
"In light of reports that Nivanix has decided to soon cease operations, IBM is moving quickly to help clients of our Nivanix-based Object Storage offering to move their data to other solutions such as the robust and highly scalable IBM SoftLayer Object Storage or IBM's persistent storage solution."
To understand why this is a big deal, consider the difference between Cloud Computing and Cloud Storage. Cloud Computing is like buying gasoline at your favorite gas station. If the station is closed, you can just drive a few blocks to another gas station. The ease with which customers can switch from one Cloud Compute provider to another is part of the appeal, forcing Cloud Compute providers to be extremely efficient at what they do to offer the lowest price.
Cloud Storage is completely different, more like a safety-deposit box at the bank, or a storage unit to hold all of your boxes of tax receipts. Now if you have a small amount stored away in a safety-deposit box, this is probably just a minor inconvenience. You can take out the contents and store at home, or find another bank and open a new safe deposit account.
However, if you have a lot stored in a storage unit, it may be more difficult.
For example, I am in the process of remodeling my home, so I have moved a lot of my stuff to a 400 cubic-foot storage unit during the process. There were a variety of storage units within miles of my home. Some are fully air-conditioned, some offered 24x7 access, while others are not air-conditioned, or only allowed access during business hours. It has taken me several weekends to box up and move them to the storage unit. My car only holds 12-14 boxes at a time, so many trips were involved.
If the Storage Unit company told me that they were closing down, and that I would have to move all of these boxes to another facility, I would have to hire moving professionals to do all the work. This is in effect what companies need to do with their data. They must take the data off Nirvanix systems, and either store it in-house, or find another cloud storage provider.
IBM offers three options:
These options are not just for IBM's SmartCloud Enterprise Object Storage clients. Nirvanix has named IBM the savior for all of its other non-IBM customers as well. Why IBM? Well, IBM is one of the most recognized names in the IT industry. Not just one of the biggest Cloud Service providers, IBM also has an army of professionals in its Global Services division to help.
For more details, here are [SmartCloud Object Storage FAQ] and [Options for Moving Data from IBM SmartCloud Enterprise Object Storage] documents.
Well, it's Tuesday again, and you know what that means? Announcements!
Today, IBM's announcements are designed to change the economics of big data analytics, cloud, mobile and social media.
[Software Defined Environments] require [Software Defined Storage], combining storage virtualization with open, extensible, industry-led interfaces. The IBM SmartCloud Virtual Storage Center (VSC) and IBM Storwize Family are the market leaders in storage virtualization. SmartCloud VSC, Storwize Family, and XIV support the industry-led OpenStack interfaces.
Here are some of the announcements today:
Whew! That is a lot of things to discuss in one post. Since they were all related, I did not want to split it up into parts.
technorati tags: IBM, Software Defined Environment, SDE, Software Defined Storage, SDS, SmartCloud, Virtual Storage Center, VSC, Storwize, V7000, V5000, V3700, OpenStack, Havana, XIV, SAN Volume Controller, SVC, VMware, VASA, IP-based Replication, Metro Mirror, Global Mirror, FCIP, Bridgeworks, SANSlide, NEBS, ETSI, SmartCloud Storage Access, SmartCloud Enterprise, Object Storage, Storage Analytics Engine, Tiered Storage Optimization, Nirvanix, Softlayer, Hyper-Scale, data-at-rest, encryption, SED, SKLM, TKLM, TS7700, FICON, N3000, N6000, N7000, Data OnTap, Cluster-Mode, Cisco MDS
Wrapping up my coverage of the of the [IBM Edge 2013] conference, I have some photos of people I ran into at the Solutions Center.
Leslie Hattig and Lisa Stone, both account managers for [MarkIII Systems], an IBM Business Partner located in Houston, TX. These ladies are inseparable BFFs, I have never seen one without the other! I first met them at the [Storage Symposium in Chicago] back in 2009.
Stacy Tabor was our Community Manager for the [Storage Community]. This community covers IT Storage challenges, hot topics, architecture and solutions. You'll find industry news, videos, blog discussion threads on timely topics, exclusive analyst white papers and experts opinions. I am a frequent contributor, myself, and thank Stacy for her past service. She helped run a "Social Media Hour" at Edge for all the bloggers like me to get to meet each other.
I could not resist getting a picture with this Las Vegas Cirque du Soleil] dancer. This was an invitation-only event, sponsored by IBM Business Partners, that I was invited to during the Social Media Hour. (See, it pays to be social!) I think the visual effects of the flag she was waving turned out really well in the picture! And yes, in case you are wondering, that is my favorite grape-flavored beverage (GFB) in my left hand. Posing for this picture was quite the balancing act, but then I am also a certified yoga instructor, so I was able to manage!
Tanaz Sowdagar is an IBM Storage Rep for our Business Development Team. This includes finding other companies to OEM our technology and re-brand it under their own names. I have worked with Tanaz for many years, helping answer questions that potential OEM parnters have about our products and technologies for this purpose.
This was Michelle, my Conference Room Monitor. Each room had one, scanning the bar-codes on each badge for all the attendees, keeping count of the number of people for each session, supporting anything the speaker needs, like getting the A/V guy to come help set up the laptop projector.
Since this was Friday, last day of the conference. I decide to dress casually, consistent with many company's [Casual Friday] dress code policy. I am wearing the "IBM Edge Rocks" tee-shirt given out at the concert and Solutions center the first few nights.
Finally, leaving Las Vegas, I sat next to Mrs. Joey Clark, wife of "Bulldog" Clark of the Utah band [Blammity Blam]. She also sometimes plays violin with the band. She is a newly-wed, and not sure if Joey is her name, or her husband's name. (Joey, if you are out there, and want me to correctly identify you, please write a comment in the section below.)
What I have learned however, is that if a beautiful girl is sitting next to me on the plane, she will either talk to me the entire flight, implying that she is single, or mention within the first 30 seconds of conversation that she is married. Sadly for me, it was the latter.
(We were both flying on to Dallas, TX, whereupon she was going to visit her parents in Florida, and I was on my way to Sao Paulo, Brazil to get stuck there amongst the protesters in what is now called the [V for Vinegar movement], but I will save that for another blog post!)
Well, that wraps up my coverage of Edge 2013. I am sorry it took so many months to cover all the material, but I did not want to have it go uncovered much longer.
Next year's [Edge 2014] is expected to be bigger and better. It will in Las Vegas again, but this time at the Venetian Hotel, May 19-23, 2014. I plan to be there!
technorati tags: #IBMedge, Leslie Hattig, Lisa Stone, MarkIII Systems, Storage Symposium, Storage Community, Stacy Tabor, Cirque du Soleil, GFB, OEM, Tanaz Sowdagar, Casual Friday, Joey Clark, Blammity Blam, V for Vinegar