Continuing this week's theme on Enterprise Applications, I thought that since I mentioned Lotus Notes in my discussion ofSAP yesterday, that I would cover Microsoft Exchange today.
IBM and Microsoft is the ultimate example of "Coopetition". Both companies develop popular operating systems. Microsoft's "Xbox 360" gaming console uses IBM processors. Microsoft Exchange and IBM Lotus Domino are the Coke-and-Pepsi dominant players in the email marketplace, with Microsoft slightly in the lead, as seen on this graph[Lotus Notes/Domino marketshare growing] from fellow IBM Lotus blogger Alan Lepofsky.And now, Microsoft is getting serious about participating in the storage software business, with its strong support for iSCSI and its SharePoint product. For this post, I will focus just on email.
For those not familiar with both Microsoft and IBM products, I offer the simple cheat-sheet below:
Microsoft Outlook (client)::IBM Lotus Notes (client)
Microsoft Exchange (server)::IBM Lotus Domino (server)
- Server/Storage Considerations
Email has become the primary collaboration tool for most businesses, raising it to the level of "mission-critical".Microsoft has introduced its new Exchange 2007 to replace the existing Exchange 2003. Here are the key differences:
|Exchange 2003||Exchange 2007|
|Windows 2000 or 2003||Windows 2003|
|Runs on 32-bit x86||Requires 64-bit EM64T or AMD64, but Itanium IA64 not supported|
|Two(2) server roles||Five(5) server roles|
|Edge Server Role for combating SPAM|
|Unified Messaging services to combine voicemail, email, fax|
|5 storage groups||50 storage groups per server on Enterprise edition|
|5 databases||50 databases per server on Enterprise edition (max 5 per storage group)|
|NAS or NTFS-formatted block disk||NTFS-formatted block disk recommended|
Obviously, Exchange only runs on Windows operating system. The change from 32-bit to 64-bit means that many Exchange 2003 customers have not yet migrated over, and perhapsnow is a good time to point out alternative email servers on more reliable operating system platforms.For example, in addition to Windows 2003, Lotus Domino runs on IBM AIX, Linux on x86, Linux on System z, Sun Solaris, i5/OS on System i, and z/OS.
Another Linux alternative to Microsoft Exchange is Bynari InsightServer, which allows you to use your existing Windows-based Microsoft Outlook clients, swapping out only the server. This approach can be used when consolidating Windows servers to Linux virtual images on System z mainframe.Linux desktops can run [Ximian Evolution] to attach to either Bynari server, or Windows-based Microsoft Exchange server.Linux Journal offers a few articles on this:[Understanding and Replacing Microsoft Exchange, andExchange Functionality for Linux].
As with [Exchange 2003 editions], the new Exchange 2007 comes in both ["Standard" and "Enterprise" editions]. With all the newroles supported, you now can limit your "Mailbox Storage Server" role as Enterprise, and have the other roles, likeEdge and Hub, as simply "Standard" instead. Enterprise is about 5x more expensive than Standard, so that can makea difference.With Exchange 2003, the big difference was that "Standard" supported only 16GB, versus 16TB with "Enterprise",making "Standard" impractical for all but the smallest company. In the new Exchange 2007, both Standard and Enterprise support 16TB.
Exchange 2007 is also less IOPS-intensive. Thanks to 64-bit addressing, it generates about 75 percent fewer IOPS than Exchange 2003 for comparable configurations. This is good becauseaccording to a 2006 Radicati Group survey, the average corporate employee gets 84 emails per day, averaging 10MBdaily ingestion, and this is expected to grow to 15.8MB daily ingestion by 2008. The number of mailboxes worldwideis growing at a rate of 16 percent per year.
IBM System Storage is a Microsoft Gold certified partner, and participates in Microsoft's Exchange Solution Reviewed Program [ESRP].Both IBM DS8000 and DS4000 series are certified under this program, using a testbed called Jetstress.Those considering IBM System Storage N series can use Exchange 2007 with NTFS-formatted LUNs via FCP or iSCSIattachment.
- Backup and Business Continuity
Back in 2003, the Meta Group found that 80 percent of organizations surveyed felt access to email was more importantthan telephone service, and that 74 percent believed being without email would present a greater hardship thanlosing telephone service. These percentages are probably higher today, with websiteslike ["Crackberry.com"] to cater to those addicted to theirRIM Blackberry hand-held devices.
IBM Tivoli Storage Manager can provide backup and recovery support for Microsoft Exchange.TSM for Mail supports both Microsoft Exchange and Lotus Domino. TSM for Copy Services can use MicrosoftVolume Shadow Copy Services (VSS) interfaces. I blogged about this before, back in June[Exchange 2003 VSS Snapshot Backup Whitepaper], and now there TSM has support for Exchange 2007 as well.
Interestingly, Exchange 2007 has some built-in"Business Continuity" features. Of the ones below, Standard edition has LCR only, Enterprise edition gives you the full set.
- Local Continuous Replication (LCR):In this approach, a single server ships update logs from the active storage group on one disk system over to a passivecopy on a secondary disk system, presumably within 10km FCP distance. These logs can then be forward-applied to thepassive copy. This is sometimes called "database shadowing".
- Cluster Continuous Replication (CCR):This is based on two servers in an active/passive MSCS cluster. First server is attached to the primary disk system,and ships logs to the passive copy attached to the second server.
- Standby Continuous Replication (SCR):For the MSCS cluster-averse customer, SCR is based on two independent servers that are in two locations. In the event of failure on thefirst, scripts can be run to switch over to the second server. Each server has its own disk system.
- Single Copy Clusters (SCC):This is for customers who have existing systems, but not recommended for new customers. An MSCS cluster, where both active andpassive servers are connected to the same single disk system. The disk array can be a single point of failure (SPOF) in this environment.You could mitigate risks by using IBM's disk mirroring in this situation, but then you are left coordinating those copies with new servers at the remote location.
- Archive Support
It is estimated that as much as 75 percent of a company's intellectual property (IP) can be found somewhere in their email repository. Email is often requested in lawsuits and regulatory investigations. According to the Workplaceemail IM & blogging 2006 survey by AMA and the ePolicy Institute, 24 percent of organizations have be subpoenaed by courts and regulators, and another 15 percent have gone to court in lawsuits triggered by employee emails.
New regulations now mandate that emails are archived, protected against tampering and unauthorized access, and kept for a specific amount of time, or until certain conditions are met. According to a 2004 CSI and FBI Computer Crime and Security survey, 78 percent of organizations were hit by viruses (the rest must have been running Linux, AIX, i5/OS or z/OS!)and 37 percent reported unauthorized access to confidential information.
IBM offers software to archive emails. IBM CommonStore software supports both Microsoft Exchange and Lotus Domino.For SMB customers, we made things easier with the [IBM CommonStore eMail Archiving Preload Solution], an appliance which I mentioned in [Day 2 Storage Symposium].
- What's Next
According to Gartner, over 60 million people will be doing some form of telecommuting, so access Microsoft hasbeen working on extending the reach of email beyond Outlook client. There is now "Outlook Web Access" thatprovides browser-based access, "Outlook Mobile" to provide text access from cellular phones, and even "Outlook Voice Access" which allows you to listen to your emails from any phone. These are all part of the new Unified MessagingServices feature.
Microsoft is also teaming up with SAP, with a new offering called Duet. See the [SAP and Microsoft Introduce Duet] press release for more details.
It might be a while before all these are commonly deployed, but at least it is something to look forward to!
technorati tags: IBM, Microsoft, coopetition, Xbox 360, Exchange, Lotus, Notes, Domino, client, server, EM64T, AMD64, IA64, Itanium, Alan Lepofsky, Unified Messaging, services, Bynari, Ximian, roles, standard, enterprise, edition, ESRP, Jetstress, Edge, Hub, IOPS, NAS, NTFS, Blackberry, Crackberry, Windows, Linux, AIX, z/OS, i5/OS, VSS, CommonStore, Gartner, Outlook, web, access, mobile, voice, SAP, Duet
Continuing this week's theme on Enterprise Applications, I will talk about [SAP
The history of SAP is fascinating. Back in 1972, five IBMers noticed that IBM wasn't leveragingits internal accounting/inventory software package. They asked if they could buy the rights to it, leave IBM to form their own company to fix it up, and sell it as their own. Since IBM had decided not tobe in the enterprise applications business any longer, they approved. These guys renamed the software to "Realtime Data Processing/1" or just R/1 for short, andformed Systemanalyse und Programmentwicklung AG. In 2005, they renamed this to Systeme, Anwendungen, Produkte in der Datenverarbeitung AG,which is German for "Systems, Applications, and Products in Data Processing, Inc.", withSAP AG as the preferred abbeviation (the AG here is justthe German version of "Inc.").
R/1 became R/2, then R/3, and today is now called the SAP ERP forthe SAP Business Suite, although many still call it R/3. Other popular Business Suite components includeCustomer Relationship Management(CRM), Product Lifecycle Management (PLM), and Supply Chain Management (SCM),and Supplier Relationship Manager (SRM).The architecture had evolved in this time frame, separating out the application components from a base platform product line called NetWeaver, similar to IBM WebSphere Application Server (WAS). Other ISVs or in-house developers can build their applications directlyonto the NetWeaver base platform, creating a form of eco-system of software applications.
Today, SAP is now the fourth largest software company (behind Microsoft, IBM and Oracle) employing over 42,000 employees worldwide,and is considered the leading global vendor of Enterprise Application software, generating over $14 billiondollars in revenue each year.
- Server Platforms
SAP runs on all of IBM's major operating systems and server platforms, so it makes sense for IBM to continue its strong ties to SAP. Together, we formed the IBM SAP International Competency Center[ISICC], in Waldorf, Germany,where SAP has its headquarters. I have been to Germany and visited with the folks from the ISICC.Of my 17 U.S. patents, several were for a feature called z/OS DFSMShsm "Fast Replication" that was requested by SAPat one of these meetings. This featuretakes advantage of IBM System Storage DS8000 FlashCopy to make instantaneous backups of an SAP environment built on DB2 for z/OS databases. For more details read the [IBM Redbook: Fast Replication].
The #1 UNIX platform for SAP is IBM's AIX operating system that runs on System p servers. Some of our customers create a[Composite Application] by havingthe SAP front-end application server run on AIX, and use z/OS to host the SAP DB2 databases. Thisallows you to take advantage of DFSMShsm Fast Replication on System z, with the number-crunching power of theSystem p server.
Combining IBM server and storage is a winning combination for SAP performance as well, as evidenced by this[New IBM server achieves championship benchmark results] press release.
Last year, IBM introduced [Lotus Notes 7 access to SAP solutions],which has since been enhanced with Lotus Notes 8 support of Composite Applications, building on IBM and SAP'smutual efforts to get customers to adopt [Service Oriented Architecture (SOA)] and Java.
- Server/Storage bundles
What's most exciting to me about SAP is that for every dollar spend on IT hardware to support an SAP application,60% is for storage, and 40% for servers. Therefore, buying both from IBM is simpler and easier than shoppingfor these separately.
[Business Intelligence], abbreviated BI, attempts to evaluate and correlate data across many different business applications, to help executives make business decisions.An exciting development is [IBM Systems forSAP Business Intelligence Accelerator]. These are pre-installed, pre-configured server/storagebundles in four ["T-shirt"] sizes, based on 500-byte rows:
- Small, 10 user sessions, and 120 million rows
- Medium, 20 parallel user sessions, and 250 million rows
- Large, 50 parallel user sessions, and 500 million rows
- Extra Large, 100 parallel user sessions, and 1 billion rows
The "Accelerator" provides a performance boost by managing large queries in memory. SAP blogger Nenshad Bardoliwalla in his Bardoli Blog explains why [the future is in memory-based data warehouses].
IDC Insight has an opinion paper titled [SAP Business Intelligence Accelerator: A High - Performance Analytic Engine for SAP NetWeaver Business Intelligence by Dan Vesset.
- Backup and Archive Support
IBM Tivoli Storage Manager (TSM) was the first product to certify to SAP's BC-BRS interface for copy/mirror/backup/restore. IBM provides additional support with TSM for SAP, TSM for Databases, andTSM for Advanced Copy Services (ACS). TSM for ACS supports the use of FlashCopy on SVC, DS8000, DS6000, and ESS; as well as SnapShot on the IBM System Storage N series.
IBM's recent push into the Archive and Compliance space offers[IBM CommonStore for SAP],which acts as an "archive file manager" between you SAP application and your archive repository, such asthe IBM System Storage DR550, DR550 Express, N series, and tape.
- What's Next: SMB and SaaS
Since SAP has saturated the market for medium and large size businesses, IBM is now focused on helping theSMB customer base. The majority of these are expected to deploy SAP on x86 platforms running Linux orWindows. For smaller companies, SAP has their "Business All-in-One" for companies with 100-500 users,and "Business One" for companies with less than 100 users. Note: not every employee may need to use SAP,so larger companies may have only a subset of their employees actually using the SAP system and find thesesmaller offerings a good fit.
Nicholas Carr on his Rough Type blog writes:[has SAP unleashed a cannibal?],referring to SAP's new "Business ByDesign" Software as a Service (SaaS) offering to compete againstSalesforce.com business model. Rather than installing and maintaining the SAP software yourself, youinstead pay SAP on a per-user/per-month basis to use their systems remotely. The reference to cannibalism comes from the IT slang "eat your ownchildren", the notion that IT companies may introduce a new offering that eats away at future sales of theexisting product set.
For more information on IBM's support of SAP enterprise applications, check out this [IBM and SAP website].
technorati tags: IBM, SAP, ERP, Microsoft, Oracle, DFSMShsm, Fast+Replication, DS8000, FlashCopy, R/3, MySAP, Business Suite, DB2, z/OS, AIX, Lotus Notes, Composite Applications, SOA, Java, Business Intelligence, BI, BIA, BI-A, Accelerator, Nenshad Bardoliwalla, NetWeaver, TSM, ACS, database, CommonStore, DR550, x86, Linux, Windows, ByDesign, SaaS, cannibalism,CRM, PLM, SCM[Read More]
I am in Toronto, Canada. It is a lot cold and rainy here, worse than last week in Seoul, Korea.This looks like a slow news week, so slow that the only news here in Canada is the possibility of anew 5-dollar coin. I thought I would make this week's theme about enterprise applications.
IBM doesn't make these applications anymore, we have decided to focus on our core strength, to be the best IT platform to run other people's applications. This means being the best IT systems, software and services company. However, many of the companies that make enterprise applications are both cooperate and compete against parts of IBM, what we call "coopetition".
Let's take a look at some acronyms in this space:
"Enterprise Resource Planning" represents all the basic applications that business need to run theirbusiness, including: finance, accounting, human resources, and manufacturing. The focus here is to streamline operations and make the workforce more productive. Before IBM, I ran my ownsoftware development company, Pearson Kurath Systems, and we developed ERP applications for clients oneby one, customized to their industry requirements.
"Customer Relationship Management" or sometimes "Client Relationship Management" help companies identifyand retain their customer base. Focus here is to increase customer satisfaction and loyalty.
"Supply Chain Management" help track supply and just-in-time inventory demand, sharing the information withkey suppliers and distributors. The focus is to manage inventories down to nothing, and improve speed to get products out to market.
"Business to Business" refer to procurement, purchase orders, and collecting payments over the internet.One of my pet peeves are acronyms that use "2" to mean "to" and "4" to mean "for".
"Human Capital Management" deals with managing costs of Human Resources (HR) and coordinating servicesfrom outside organizations.
"Knowledge Management" refers to sharing and collaborating information. This is not just email and instant messaging, but also online calendaring, experience repositories, client case studies, and anecdotes.
This week I will cover applications that address these, and how they relate to storage.
technorati tags: IBM, coopetition, enterprise, applications, ERP, CRM, SCM, B2B, HCM, KM
IBM announced the industry's first corporate-led initiative to enable clients to earn energy efficiency certificates for reducing the energy needed to run their data centers.For the first time, this provides a way for businesses to attain a certified measurement of their energy use reduction, a key, emerging business metric. The certificates can be traded for cash on the growing energy efficiency certificate market or otherwise retained to demonstrate reductions in energy use and associated CO2 emissions. The Efficiency Certificates initiative engages Neuwing Energy Ventures, a leading verifier of energy efficiency projects and marketer of energy efficiency certificates.
How it works:
- The Neuwing Energy assessments are a two-part evaluation to 1) determine the initial energy draw from the data center or IT equipment identified for consolidation based on industry accepted energy estimates for the servers in use and the power and cooling profiles of the data center, and 2) a second review of energy draw after steps are taken that are designed to reduce energy consumption.
- Neuwing Energy will issue customers an Efficiency Certificate for the total megawatt-hours of energy no longer needed to power and cool their data center or operate IT equipment. Neuwing Energy will keep a portion of each customer's earned certificates or charge a per MWH saved fee in exchange for the assessment.
- Customers can trade earned Efficiency Certificates on the energy efficiency certificate market or they can retain their certificates, using them to demonstrate reductions in energy use and associated CO2 emissions.
IBM intends to make the Efficiency Certificates program available across its entire line of server and storage offerings.
Here is the full Press Release.
technorati tags: IBM, Neuwing, Energy, Ventures, Efficiency, Certificate, Program
I'm following theadvice of Tim Sanders, who reminds us ["Don't let the Wookie always win"
In this case, it is not chess pieces, but FUD being slung around like mud between vendors. EMC blogger Chuck Hollis' post [Products vs. Features] correctly pointsout that IBM has invented most nearly everything useful in IT, and sadly a few things we wish we hadn't.Gene Amdahl, who left IBM to start his own company, is credited for coining the phrase describing IBM'sinnovative sales techniques. Wikipedia has a nice write up on the history of[Fear, Uncertainty and Doubt(FUD)].
Nowadays, when you hear "FUD" most storage administrators immediately think of EMC, who have taken this method to anew level of art-form. Take for example two EMC entries from fellow blogger BarryB, on his Storage Anarchist blog:[Not Dead Yet, andPushing Daisies].The first is a reference to a funny scene from a Monty Python movie, and the second one is referring to a terriblenew television program called "Pushing Daisies". (In this show, the main character can bring a dead personback to life for sixty seconds, just long enough to ask a few questions on behalf of his detective friend. He must touch the person again within 60 seconds, or someone else randomly dies instead. I amnot a fan of this concept, and found it a bit morbid and creepy. But I digress.)
It is true I was on vacation the past two weeks, but this was group travel I booked over six months ago before we had the exact dates lined up for our various announcements, and not a last-minute celebration of my recent new job assignment. I got all my assignments for this announcement turned in before leaving for my trip. I never thought of checking with fellow IBM blogger BarryW to make sure that we don't have overlapping vacation schedules, leaving the "blogosphere" unmanned, so to speak, but it is not a bad idea. Fortunately, our IBM PR team was able to make their rebuttal through other means. You can read the recap on Techworld [Marketing Wars by Proxy].
Several astute readers on my blog, however, requested that I add my two cents. Let's take a look at some of BarryB's comments:
...most DS8300's are to this day most frequently bundled as "free" storage with IBM mainframe and server sales.
We just shipped our 15,000th box, so for this absurd statement to be true, more than half would have to be given away as part of a server-and-storage deal?Actually, about a third of our DS8000 sales are sold with servers in the same bundle, and while we do provide discounts from the official list price, that is not the same as "free". The other two thirds are sold into accounts to be used with the existing servers already deployed. So BarryB, your math doesn't work out. (Perhaps you've been taking Hitachi math lessons???)
It is interesting however, that when we do a 4-year TCO comparison, between a normally-discounted DS8000 versus free EMC DMX4 hardware, IBM still has the lower cost, given that most of the price-gouging from EMC happens after the initial sale, through software features, annual Powerpath renewals and MES upgrades. If you are an EMC customer, and you are planning to add more capacity to your DMX, ask EMC to charge you no more than what you originally paid on a dollar-per-GB basis for the initial capacity. That's only fair, right?
...No thin provisioning, or even a commitment to thin provisioning. Just crickets. (Celerra support since Jan 2006...
EMC DMX does not have thin provisioning available today either, so BarryB brings up Celerra, their NAS box? IBM System Storage N series NAS box also has thin provisioning, so if you want thin provisioning you can buy a NAS box from EMC or IBM. Thin provisioning makes sense using NAS protocols, as there are actual commands to "delete a file" that can then free up the related blocks in a thin-provisioned environment. The only way to do this with block-oriented protocols is to get the OS to notify the storage device that blocks can be freed up. As it turns out, IBM's z/OS has such support, which we developed specifically for our thin-provisioning support in our IBM RAMAC Virtual Array disk systems back in the 1990s.For block-oriented devices on most other operating systems, thin provisioning may not be all that it is cracked up to be.
No SATA drives (only DMX-4 supports native SATA-II drives, since Aug’07)
A few people are confused on this. IBM DS8000 has supported FATA for quite some time now, same slower speeds and higher capacities as SATA, but are technically NOT the same as SATA. FATA are designed to provide better protection against vibrational shock, to improve reliability of the drives. IBM felt that if the data was important enough to put on a high-end system, it should get better-than-SATA treatment. If you really want SATA, try our IBM System Storage N series, DS4000 or DS3000 models.
No RAID 6 (DMX-3 has supported multi-dimensional RAID since Q1’07, DMX-4 since Aug'07, ...
IBM N series supports RAID6, but we called it RAID-DP and that confused some people. Same thing, DP stands for Dual Parity, protecting against a double-disk failure. We also just announced RAID6 on our DS4000 series, by the way.
No 4Gb back-end (USP-V since May '07, DMX-4 since Aug’07)
I found this one odd, since BarryB himself in an earlier post explained why 4Gbps back-end made no difference to DMX4 performance in this post [DMX-4 and Oh So Much More
], which I will put into a different color so you can tell it is from a different post:
You may have noticed that there weren't any specific performance claims attributed to the new 4Gb FC back-end. This wasn't an oversight, it is in fact intentional. The reality is that when it comes to massive-cache storage architectures, there really isn't that much of a difference between 2Gb/s transfer speeds and 4Gb/s. Transmit times are really only a tiny portion of I/O overhead, and just don't make that much difference when a massively-cached system is pre-fetching reads, buffering/delaying writes and reordering I/O requests to minimize seek times. Not that 4Gb/s won't help some applications, but most people just won't see any noticeable difference.
In this case, BarryB is right. The IBM DS8000's 2Gbps back-end is not a performance bottleneck. The DS8000 with a 2Gbps back-end is faster than DMX4 with a 4Gbps back-end for business application workloads. EMC doesn't publish SPC benchmarks to deny this, so you will just have to take our word on this.
Still only 1024 maximum disk drives (DMX-3 & 4 support up to 2400 drives, USP-V supports 1152)
I would be curious to see how many customers have more than 1024 drives on any high-end disk array.As we learned back in [Day 2 Storage Symposium
], the average DS8100 has 17.4 TB, and DS8300 has 41.5 TB capacity. Using 500GB drives,that's only 83 spindles. Even with 73GB drives, that's 568 spindles. Plenty of room for growth, so I am notconvinced that higher theoretical upper architectural limits are worth discussing here.
Still only two HARD LPARs (partitions) ..., and even IBM’s mid-tier products support more than 2 storage partitions (in this same announcement)
IBM's two LPARs are TWICE what EMC DMX offers. I don't even know why anyone from EMC would bring this up? While EMC is enjoying their success with VMware, the lack the experience to carry this over to their storage lines. Until EMC offers MORE THAN TWO of any kind of partitions on their high-end offerings, there just is no credibility here. As for our "storage partitions" on our DS4000 line, that is an unfortunate mis-understanding of the press release. On the DS4000, the term "storage partition" is really "LUN masking", dividing up only which disks can be accessed by which hosts, and not dividing up any processor or cache capacity. So this is not the same as any LPAR concept on any other system. For example, a DS4000 with 64 partitions can be attached to 64 hosts, or 64 host-clusters like a Windows MSCS environment or AIX HACMP.
No native Ethernet replication or iSCSI support (Symmetrix has had since 2002)
Again, I found this one odd. On another EMC post, [Vigorous Debates
],Chad Sakac mentions that only 2% of Symmetrix are sold with IP ports, not sure if this is for Ethernet replication, iSCSI attachment, or both (Again, I will use a different color):
On the Symm business (a huge part of EMC’s business – the IP ports are included on 2% of deals. That’s a fact.
Just because engineer can put a feature or function on a box, doesn't mean there is business sense to do so. I would hate for IBM to invest millions of dollars on native iSCSI support, only to have 2% of our DS8000 boxes sold with that feature. Customers who have DS8000 on FC SANs already deployed can easily add iSCSI support either through their SAN switches, or by fronting the DS8000 with an N series gateway. Most customers looking for native iSCSI are the smaller no-SAN-deployed SMB customers, and for them, we have both the DS3300 and the various N series models to choose from.
Well that's my two cents. The DS8000 series remains a strategic part of the IBM System Storage offering matrix, with continued investment in the development, as well as on-going research that we can leverage throughout the IBM company. I would like to read your thoughts on this, post me a comment below.
technorati tags: Tim Sanders, Wookie, C3-PO, Star Wars, chess, FUD, Amdahl, Monty Python, Pushing Daisies, BarryB, Storage Anarchist, IBM, disk, systems, DS8000, DS8300, DS8100, TCO, EMC, DMX, DMX4, thin provisioning, Celerra, z/OS, RAMAC Virtual Array, RVA, SATA, FATA, RAID-6, RAID6, RAID-DP, 4Gb, 4Gbps, 2Gbps, back-end, LPAR, LUN masking, MSCS, AIX, HACMP, DS4000, DS3000, Chad Sakac, iSCSI, Ethernet, IP
Well, it is Halloween
back in the USA. I am in Seoul Korea this week, so it is already Thursday, November 1st here, but thought I would comment on Colin Barker's piece in ZDnet
titled[SNW offers the frights
].The article starts out with an oversimplification:
The storage industry is enjoying a boom currently thanks to the requirement for IT managers to keep everything. With the possibility of being sued any time by any company for no good reason at all, everyone is keeping everything, or at least all their data. Result? Loads and loads more kit being bought to the benefit of EMC, IBM, HP and every other supplier with any kind of storage product.
While its true that IBM System Storage grew yet again in 3Q07, exceeding our own internal business model, I would not call this an overall "boom" for the storage industry. While companies are growing in "TB capacity" by 30-50%, this translates only to single digit growth in terms of "Dollar revenues". This is because we continue to make storage with declining dollar-per-GB.
One should not confuse what people do with what people are required to do. I am not a lawyer, but most regulations pertaining to storage of information state that certain records need to be kept for a set amount of time, either a fixed period of years, or based on some event. For example, broker/dealers need to keep emails of their clients for six years after the client closes their brokerage account. After those six years, the records can be destroyed.
Unfortunately, many IT managers look at the laws and come up with the simplest solution: keep everything forever. While this might meet the regulators audit requirements, it does expose their employer to subpoenas for data that should have been deleted, and may not be very cost-effective.
The alternative for many IT managers involves having to leave their comfort zone, and talk to their legal counsel, the lines of business, and try to classify their data, determine a set of policies, and inact some forms of enforcement. This is perhaps the "scary" part of the storage of information, it has grown outside the walls of IT, forcing IT managers to interact with the rest of the business to get their jobs done.
Compliance is the only game in town and that is most certainly where the money is.
Anytime an analyst tells you that something is the "only game in town", they are usually wrong. In this case, IBM has had great success in other areas that are not compliance-related. For example, digital video surveillance (DVS) is being used not only to help reduce shoplifting, but also to help identify patterns in customers perusing through aisles and window-shopping. Identifying what people are interested in has proven effective in moving product displays around to better attract buyers and motivate them to make purchases.
Take, the keynote from Andy Monshaw, general manager of IBM storage, and thus a man who is very much in a position to know. He spent his allotted 30 minutes, or whatever, listing all the security, compliance, threats and related issues that are currently making the jobs of most IT manager a cause for concern. Now, there is an argument that suggests that it is absolutely the right thing to do to frighten IT managers into sorting out their issues. They need shaking up say some. Especially analysts.
I helped develop the content of Andy's SNW presentation, working with his speech writers and graphic artists to make a consistent and coherent message fit in the 25 minutes he was given. The challenge with SNW is that we needed to make this presentation applicable across the entire storage industry, without sounding like an infomercial for IBM offerings.
Some people have compared the storage to the "insurance industry", claiming that backups, remote disk mirroring, continuous data protection and other storage related features are costs that can be compared to insurance you pay to protect your home, business, and other assets. You hope you never have to use it, and complain how much it costs, but when bad things happen, you hope it is the best money can buy.
Unlike Y2K, which was a one-time event that had a specific date of occurrence, the threats and risks mentioned by Andy in his presentation may never happen at all, or in other cases, may happen more than once, without knowing when or where. For the sake of your shareholders, and your stakeholders, it is best to be prepared for these possibilities.
The counter argument says that IT companies just smell the money.
Is this a counter argument? Can IBM not both help customers mitigate their risks, and at the same time, turn a profit? Trust me, you do not want to do business with any storage vendor that is not interested in making a profit. The better ones have incorporated addressing client's most pressing challenges into their strategy. I gave a quick summary of IBM's strategy last August in [Day 1 Storage Symposium].
Helping our clients mitigate risks is just one of IBM's core strengths. If you want to learn more, contact your local IBM Business Partner or storage rep.
technorati tags: Colin Barker, ZDnet, Halloween, compliance, 3Q07, growth, Andy Monshaw, insurance, policy, backup, remote, disk mirroring, continuous data protection, strategy, profit, revenues
Well it's Tuesday, which means its time to look at recent announcements.While I was on vacation last week, IBM made a lot of storage announcements October 23.Josh Krischer gives his summary on WikiBon [October 2007 Review
].Austin Modine of the The Register
went so far as to say that [IBM goes crazy with storage system updates
- IBM System Storage DS8000 series
This is "Release 3" software/microcode upgrades on our existing "Turbo" hardware.
- IBM FlashCopy SE -- Here "SE" stands for Space Efficient. Rather than allocating a full 100% of the space for the FlashCopy destination, you can set aside just a fraction, and this will hold all the changed blocks, similar to whatIBM already offers on the DS4000 series.
- Dynamic Volume Expansion -- In the past, if you needed more space for a LUN, you had to carve out a newer one elsewhere, and then copy the data over from the old to the new, leaving the old LUN around to be re-used or leftstranded. With this enhancement, you can just upgrade the LUN in place, making it bigger as needed, similar to whatIBM already offers on the DS4000 series and SAN Volume Controller. This applies to CKD volumes for the System zmainframe users out there as well.
- Storage Pool Striping -- striping volumes across RAID ranks to eliminate or reduce hot-spots, and provide betterload balancing. Many used SAN Volume Controller in front of the DS8000 to do this, but now you can do it natively inthe DS8000 itself.
- z/OS Global Mirror Multiple Reader -- for System z customers, "z/OS Global Mirror" is the new name for XRC. Thisenhancement improves the throughput of sending updates to the remote disaster recovery location.
- DS Storage Manager enhancements, the element manager software has been enhanced, and is pre-installed on the new IBM System Storage Productivity Center, which I will talk about below.
- Intermix of DS8000 machine types -- this is especially useful to allow new frames to have co-terminating warrantieswith the base units. In other words, as you expand your system, you can ensure that the entire chunk of iron runs outof warranty all at the same time, to simplify your decision making process to upgrade or contract for extended service.
See the [DS8000 Announcement Letter] for more details.
- IBM System Storage SAN Volume Controller 4.2.1
BarryW summarizes the updates in the[Announced SVC 4.2.1] release.If you have problems with the link he provides in his post, here is the [SVC 4.2.1 Announcement Letter].
- IBM System Storage Productivity Center
One of the biggest complaints about IBM TotalStorage Productivity Center is that it is software that needs to beinstalled on its own server, and that this installation process can take a day or two. Why wait? Now you can havea hardware console that has the DS8000 Storage Manager software, SVC Admin Console software, and IBM TotalStorageProductivity Center "Basic Edition" pre-installed. Here are the key features.
- Pre-installed and tested console
- DS8000 R3 GUI integration
- Cohabitation of SVC 4.2.1 GUI and CIMOM
- Automated device discovery
- Asset and capacity reporting, including tape library support
- Device configuration
- Advanced topology viewer
See the[System Storage Productivity Center - Announcement letter] for more details."Basic Edition" can be upgraded to "Standard Edition" to get full functionality.
- IBM System Storage N series
Our "Release 9" applies across the board, from N3000 to N5000 to N7000 series models, includingnew host bus adapters, and the new Data OnTAP 7.2.4 release level.
The Virtual File Manager (VFM) was announced as one of our latest [Storage Virtualization Solutions]. VFMprovides a global namespace that aggregates the file systems from Linux, UNIX, and Windows file servers, as well asN series storage, into a consolidated environment.
See the [N series Announcement Letter] for more details.
- IBM TS7520 Virtualization Engine
IBM's virtual tape library (VTL) for the distributed systems platform, has been enhanced to provide:
- Up to 12TB of disk cache, using 750GB SATA disk.
- F05 Tape Frames installed as TS7520 base units through a 32 port fibre channel switch
- Support for LTO generation 4 tape drives, both as virtual tape drives and as physical tape drives within IBM automated tape libraries attached to the TS7520. This allows you to use Encryption capabilities of LTO4.
See the [TS7520 Announcement Letter] for more details.
- IBM System Storage DS6000 series
The latest 300GB 15K RPM drives are now supported.
- IBM System Storage DS4000 series
This was a software/microcode upgrade release for the DS4000 series.
- RAID-6 support on the DS4700 Express models and the DS4200 Model 7V
- Support for greater than 2 TB volumes on selected supported operating systems
- 8K cache block size
- DS4000 Storage Manager v10.10 increases the number of FlashCopy tasks, remote mirror pairs, and storage partitions.
See the [DS4000 Announcement Letter] for more details.
- IBM System Storage DS3000 series
DS3000 series now supports SATA disk, and can be attached to AIX and Linux on System p servers. This appliesto the DS3200, DS3300 and DS3400 models.See the [DS3000 Announcement Letter] for more details.
- IBM System Storage TS2240
These are LTO4 Half-High drives, which can support encryption.See the [TS2240 Announcement Letter] for details.
Perhaps Austin is right, we might have gone crazy announcing all of this at once.
technorati tags: Josh Krischer, Austin Modine, IBM, DS8000, Turbo, FlashCopy, SE, space efficient, dynamic volume expansion, DVE, striping, z/OS Global Mirror, XRC, System Storage, Productivity Center, TotalStorage, Basic Edition, topology viewer, ONTAP, VFM, global namespace, TS7520, Virtualization Engine, virtual tape library, VTL, F05, SATA, LTO, LTO4, LTO-4, DS6000, DS4000, RAID6, RAID-6, AIX, Linux, System p, servers, TS2240, half-high, drives
Well, I'm back from my relaxing vacation in New Zealand and Fiji. Yes, we hada few earthquakes near Milford Sound, several avalanches that blocked some roads, a few power outages, and we walked in a rain storm for three hours after our bus broke down. But overall, it was fun.
This week I am in Seoul, South Korea for various business meetings. The best part is that I am almost already acclimated to the time zone, since New Zealand was GMT+11 and Fijiwas GMT+12, I am hoping that I will adjust fast this week.
South Korea is part of our "BRICK" countries--those emerging markets made up of Brazil,Russia, India, China and Korea that represent IBM's spearhead into the SMB marketplace.[Read More]
I'm off for two weeks of vacation.
Here's a quick round-up of things I saw this week that didn't have time to blog about:
- Vice President Al Gore won the Nobel Peace Prize for this hard work on "going green"to help save the planet. IT datacenters can, and should, do more to help in this area.
- SNW conference in Dallas. I won't be there, but have been helping out behind the scenes.
- SNW conference in Germany later in October. I won't be there either, but look forAndy Monshaw, General Manager of System Storage, to give the keynote address.
technorati tags: IBM, vacation, Al Gore, Nobel, Peace, Prize, going green, SNW, Dallas, Germany, Andy Monshaw, keynote
Two European scientists, Albert Fert (France) and Peter Grunberg (Germany) have won the 2007 Nobel Prize for physics for their research into Giant Magnetoresistance, or GMR. GMR read/write heads are used in IBM disk systems.
Chris Evans points to an interesting "jet analogy" in his post[Your Data On a Knife Edge].To help people understand that significance of this innovation, IBM Research has a website with all kindsof useful GMR information: http://www.research.ibm.com/research/gmr.html
While many people associate GMR heads with disk drives, it also applies to tape.In 2006, IBM Researchers Set World Record in Magnetic Tape Data Density, recording 6.67 billion bits per square inch of tape media. This was achieved with specific developments:
- New high-density dual-coated particulate magnetic tape: Developed by Fuji Photo Film Co., Ltd., in Japan in collaboration with IBM Almaden researchers, this next-generation version of its NANOCUBIC™ tape uses a new barium-ferrite magnetic media that enables high-density data recording without using expensive metal sputtering or evaporation coating methods.
- More sensitive read-write head: For the first time, magnetic tape technology employs the sensitive giant-magnetoresistive (GMR) head materials and structures used to sense very small magnetic fields in hard disk drives.
- GMR servo reader: New GMR servo-reading elements, software and fast-and-precise positioning devices provides an active feedback system with unprecedented 0.35-micron accuracy in monitoring and positioning the read-write head over the 1.5-micron-wide residual data track.
- Improved tape-handling features: Flangeless, grooved rollers permit smoother high-speed passage of the tape, which also enhances the ability of the head to write and read high-density data.
- Innovative signal processing algorithms for the read data channel: An advanced read channel used new "noise-predictive, maximum-likelihood" (NPML) software developed at IBM's Zurich Research Laboratory to process the captured data faster and more accurately than would have been possible with existing methods.
IBM often leverages the research done in one part of its business over to other parts of its business. In this manner, advances in disk translate into advances in tape, keeping tape a viable medium for at least the next 8-10 years.
technorati tags: Albert Fert, France, Peter Grunberg, Germany, IBM, Research, world record, Chris Evans, jet, Fuji, Japan, barium-ferrite, GMR, head, servo, disk, systems, tape, drives, NPML, Zurich
Congratulations go to IBM blogger Barry Whyte!
Network World, the folks who last year rated this blog in the Top 10 IT storage blogs, havejust put out an article on The best and worst vendor blogs, identifying the companies that make up the good, bad and ugly on the blogosphere. This time, they recognize Barry Whyte'sStorage Virtualization blog under the "Good" category, representative of IBM'sefforts corporate-wide on the blogosphere.
technorati tags: IBM, Barry Whyte, Network World, best, worst, vendor, corporate, blogs, blogosphere, good/bad/ugly
Registration is still open for next week's Information On Demand 2007 conference, Oct 14-19, in Las Vegas, Nevada.
This will be a huge event, bigger than last year's, covering the storage of information, e-discovery and compliance, data management, and other related topics.
- 500 Technical Skill Building sessions
- 120 Business Leadership sessions
- Addition of IBM ECM UserNet Conference (formerly FileNet UserNet)
- Bigger EXPO: 200 Business Partners and 130 IBM Demos
- Twice the Hands On Labs
- Free Onsite Certifications
- Opportunities to Meet the Experts
- a "Mock Trial" highlighting Compliance Challenges
Weather should be nice next week, 80 degrees during the day, 60 degrees at night.
technorati tags: IBM, Information, On Demand, 2007, conference, Las+Vegas, ECM, UserNet, FileNet, mock trial, expo, sessions
As BarryW points out, IBM System Storage SAN Volume Controller (SVC) is now[fully certified with VMWare ESX 3.0.2
]. Here's the [official IBM press release
]. This is based onthe [Storage Virtualization Certification Program
] announced by VMware last week.
This is great news for everyone. I have said before that VMware is perhaps the best product EMC offers, and some EMC bloggers have returned the favor saying that SVC might just be the best disk system that IBM offers. While IBM and EMCare heavily competitive in other aspects of the IT storage industry, when it comes to delivering what is right for the customer, we can set aside those differences. IBM is the number one reseller of VMware, and it is a great pairing with SAN Volume Controller.
Of course, it is not a free-for-all. VMware has a few restrictions at this time:
- storage hardware
Disk managed by SVC must be on VMware's [Storage / SAN Compatibility GuideFor ESX Server 3.x]. As VMware certifies future storage that SVC supports, they will update the guide accordingly.
- guest operating systems
The VMware certification is limited to Windows operating system, specifically those listed on its [Guest OS Guide].The list looks fairly extensive, so if you were running Windows guests on VMware to SVC today via RPQ,you are probably covered. However, if you are running NetWare or Linux, then the VMware certification doesnot yet apply.
- host bus adapters
Only Qlogic host bus adapters are supported at this time. This is because VMware directly communicates to the host bus adapters as part of its "I/O virtualization" capabilities, and needs to work with or test with all the other HBA manufacturers.
- no RDM support
Raw Device Mapping (RDM) mode is currently not yet supported. This probably will only affect a small percentage of customers, as I don't know of any major applications that require this.
Of course, most of these issues can probably be addressed with additional testing, or minor software changes, and IBM will work with VMware to prioritize what added testing or software changes are needed to expand this support.
technorati tags: IBM, SAN Volume Controller, SVC, EMC, VMware, ESX, Server, Storage, Virtualization, Certification, Program, Windows, NetWare, Linux, RDM, HBA
Welcome to my blog on IBM Developerworks!
I am Tony Pearson, storage consultant at the IBM Executive Briefing Center, located in Tucson, Arizona. I have degrees in Computer Engineering and Electrical Engineering from the University of Arizona. Over the past 20 years, I have worked in a variety of storage roles, including development projects, product and portfolio management, testing, field support, marketing, and now am doing storage consulting.
There are a lot of things to discuss related to storage, and I am never short of opinions. As such, the standard IBM disclaimer applies: “The postings on this site solely reflect the personal views of the author and do not necessarily represent the views, positions, strategies or opinions of IBM or IBM management.”
I have invited other IBMers to post their opinions, and when they do, their opinions may not necessarily match mine either.
This is an open two-way conversation between IBM, Business Partners, Independent Software Vendors, prospect and existing clients. I encourage everyone to post comments about our products, services, and marketing efforts.
I welcome HDS into the "Super High-End" club. Those who follow my blog might remember thatI suggested that analysts like IDC that use "Entry Level", "Midrange" and "Enterprise" as categoriesmay need a New Category: Super High End
I was not surprised to see EMC, who now drops further down in perception, dispute HDS's recent SPC-1 benchmarks.Fellow blogger EMC's BarryB posted on his Storage Anarchist blog [IBM vs. Hitachi] thatpoints out that IBM's SAN Volume Controller (SVC) is still much faster, and less expensive, than USP-V.
So, just in case you haven't seen all the press releases, here is a quick recap on the results:IBM SVC 4.2 is still in first place, then HDS USP-V, then IBM System Storage DS8300. Just for comparison, I includeour IBM System Storage DS4800 midrange disk results, so you can appreciate the difference between midrange and high-end.There are other products from other vendors, I just point out a few from IBM and HDS here in this graph.
******************************************************************** 272,505 IOPS - IBM SVC 4.2
************************************************** 200,245 IOPS - HDS USP-V
******************************* 123,033 IOPS - IBM DS8300
*********** 45,014 IBM DS4800
HDS tried to come up with a phrase "Enterprise Storage System" for comparison that would leave the SVC 4.2 out.Given that the SVC has five nines (99.999%) availability, has non-disruptive upgrade and firmware update capability, has more than two processors typical of midrange products, and can connect to mainframes via z/VM, z/VSE andLinux on System z operating systems, there is no reason to pretend SVC isn't Enterprise-class.
The irony now is that EMC now looks very lonely being one of the last remaining major storage vendors not to participate in standardized benchmarks that help customers make purchase decisions, as mentioned both by IBM's BarryW: I guess that only leaves EMC, as well as HDS's Claus Mikkelsen: Olympics of Storage.
Earlier this year, EMC's Chuck Hollis opined[Storage Scorecard]that the EMC DMX and HDS TagmaStore USP were high-endboxes, which I would speculate both of these would fall somewhere between DS4800 and DS8300 on the graph above.If that is the case, it is impressive that HDS was able to re-engineer their USP-V to be 2-3x faster thanits predecessor, the USP.
Not all workloads are the same, and your mileage may vary. While I can't speak to HDS, the folks over atEMC have assured me, in writingcomments on this blog, that there is nothing preventing their customers from publishingtheir own performance comparisons between EMC and non-EMC equipment. I would encourage every customer to do this, between IBM and HDS, HDS and EMC, and between IBM and EMC, to help shed even more light on this area.In fact, you can even run your own SPC benchmarks to see how your own environment compares to the ones published.
Of course, performance is just one attribute on which to choose a storage vendor, and to choose specific products,models or features. For more information about Storage Performance Council and the SPC-1 and SPC-2 benchmarks,see my week-long series on SPC benchmarks, which are listed in reverse chronological order.
Go to the official Storage Performance Council website to read the details of the SPC-1 results.
technorati tags: IBM, Super, High-End, Entry-Level, Midrange, IDC, Enterprise, HDS, USP-V, USP, EMC, SPC, SPC-1, SAN Volume Controller, SVC, DS8300, DS4800, mainframe, z/VM, z/VSE, Linux, System z, BarryB, BarryW, Chuck Hollis, SPC-2, Storage Performance Council
Byte and Switch magazine published an article on Top Women in Storage
I thought of this as it was recently announced that Cindy Grossman, IBM VP of Tapeand Archive systems, will also serve as Site Level Manager for the IBM Tucson lab.
The motivation for the Byte and Switch article was probably from this article in Wall Street Journal detailingthe status of women in IT sales positions. Here is an excerpt:
Today, 13.5% of EMC's sales force is female, the company says, compared with 40% at International Business Machines Corp. and 29% at CA Inc., a big software vendor, those companies say. According to the 2000 U.S. census, about 25% of high-tech employees nationally were women.
IBM recognizes that diversity provides unique advantages in dealing with a global marketplace. Not only are women well represented on our IT sales force, they are also well represented on our board of directors, our Worldwide Management Committee, and our executive team overall, as well as in technical positions such as IBM Fellows, Distinguished Engineers, members of the IBM Academy of Technology. Working Mother magazine has rated IBM one of the top 10 "Best Companies" for women to work for in each of the 18 years that it has published this list.
In 2006, 51 camps called EXITE (Exploring Interests in Technology and Engineering) were held worldwide in 33 countries. The hope is to get young girls to pursue college degrees in computer science, math and engineering, so that they can then help fill the shortage of technical resources in IT.
So, if you are a women discouraged at your current place of employment, and are looking for exciting new opportunities in IT, come check out working for IBM![Read More]
Over the past year and a half, I have been focused on explaining WHAT
IBM System Storage was, and WHY
IBM should be considered when making a storage purchase decision. Let's recapsome of IBM's accomplishments during this time:
Today, October 1, I switch over to HOW to get it done. In my new job role, I will be leading a seriesof projects and workshops on how to make your data center more green, how to get more value from the information you have, how to better protect your information from unauthorized access or unethical tampering, how to develop and deploya site-wide business continuity plan, and how to centralize your management using open industry standards.
I will still be in Tucson, but am moving from building 9032 over to 9070 to be closer to the rest of my team.
If you are interested in participating in such a workshop, contact theTucson Executive Briefing Center.
technorati tags: IBM, 50 years disk, systems, innovation, Liquid Agency, Inaugural Brand, award, fastest disk, Storage Performace Council, SPC, storage, hardware, leader, tape, encryption, Tucson, Executive, Briefing, Center
I was in Raleigh this week, in business meetings, and had dinner last night at a Japanese Tepanyaki restaurant. The man next to me was dining alone, and said he worked for Cisco, a big company, "Had you heard of it?" he asked. Of course, I told him, I work for IBM, and IBM and Cisco have a strong working relationship, using each others products in both directions. He said he understood why they would use IBM, but why would IBM buy anything from them, and then he said, "Oh yes, your cafeteria".
At this point we realized he was talking about SYSCO, the food company, not Cisco, the storage networking technology partner. We both had a good laugh.
Which brings me to think of other "mis-heard" or "mis-interpreted" items that might have caught people off guard because they sounded similarly.
- zFS versus ZFS
Some things are case-sensitive. Lower case zFS is the hierarchical file system for the z/OS mainframe environment, which was originally called "episode" file system that IBM acquired from TransArc. z/OS supports two file systems, HFS and zFS. Meanwhile, ZFS is one of the file systems available for Sun Solaris. Apple Mac OS is switching from its own HFS, different than the z/OS version, over the Sun's ZFS.
- packs versus PACS
Older mainframers call disk volumes "packs". This started in the days where disks were "removable" and you can pack and unpack them into the drive unit.
PACS on the other hand refers to the "Picture Archive and Communication System" application environment used by hospitals and medical facilities to storage and share X-ray, Cardiology and Radiology images. Today, modern medical equipment are called "modalities" and directly connect to NAS storage via NFS or CIFS protocols. The images are immediately digitized and sent to disk, then tape, for long-term archive storage. IBM's Grid Medical Archive Solution (GMAS) is designed specifically for this environment.
- rack versus RAC
Perhaps my favorite was when someone asked a high-level executive at a conference if their storage product supported Oracle RAC, and the response was that it supported anyone's rack, so long as it met the 19 inch standard. Everyone burst out laughing, and he probably had to be explained what was going on afterward.
Oracle RAC refers to Real Application Cluster, allowing multiple Oracle servers to work together as a system. A "rack" is just the powered shelf, typically 19" wide, and typically 25U or 42U tall, that allows modular servers, storage or network gear be placed together in a data center. A "U" is 1.75 inches, the thickness of a "two-by-four" piece of lumber. If you have ever used a 3.5 inch or 5.25 inch floppy diskette, then you already know the 2U and 3U sizes.
I am sure there are many other examples of similar sounding terms and phrases. If you have any to contribute, post a comment below!
technorati tags: IBM, Sysco, Cisco, zFS, Transarc, episode, Sun, Solaris, Apple, Mac, OSX, HFS, rack, Oracle, RAC, 25U, 42U, floppy, diskette, pack, PACS, X-ray, cardiology, radiology, modality
Guy Kawasaki is hosting a Web Conference next week on The Art of Evangelism
.By this he is referring to promoting products and services, rather than the traditionaldefinition: the preaching or promulgation of the gospel.
A few years ago, I myself had the official title of "Technical Evangelist" for the IBM System Storageproduct line. I never liked the title, and asked to use something else, but since I was part of ateam of "Technical Evangelists," I had to keep it. A lot of companies were using this as a title,I was told, and everyone knew that it was not a religious reference, but a marketing one.
Sometimes, words do not translate well into other countries or cultures. Four years ago, on theweek of September 11, 2003, I traveled to Kuwait, Qatar and UAE for a business trip to present thelatest on our storage products. On arrival in Kuwait, I had to fill out my "visa application" to enterthe country, and it asked for my "occupation/title" but there were not enough spaces to write "Technical Evangelist" so I just entered "Evangelist".
The two Kuwaitis behind the desk looked it up in their Arabic/English dictionary, discussed it, andweren't sure if they should shoot me, or take me to the back room to video tape my proper be-heading. Our official hostcame over to ask what was the delay, and they showed her the dictionary translation. She asked me,"Why would you put Evangelist as your title?" So, I gave her my business card, and told herthat my full title of Technical Evangelist did not fit in the space provided.
She explained to the two behind the desk that I had misunderstood the question, and misspelled theactual word intended was "Engineer". She showed them the agenda of the IBM Technical Conference I wasspeaking at, and the list of Oil and Construction companies that were attending. They looked upthe new title "Engineer", and agreed the translation was suitable for entry, and that these two words,Evangelist and Engineer, used enough similar letters they could understand how one might misspell one for the other.
Our limo took a small detour to the middle of the desert so that we could burn and bury the ashes of the remainder of my business cards, before arriving to the hotel. All of my powerpoint slides that listed my title were changed to "Technical Engineer". The events themselves went very well,as IT people are the same all over the world, and had no problem setting aside religious or politicaldifferences in an effort to learn more about technology.
When I got back to the United States, I shared my experience with my fellow team-mates, most of whom never leavethe country, and would never have thought this might happen. Management agreed to let us change our titles.That was good for me, as I had to order a new box of business cards anyways.
Last year, I became "Manager of Brand Marketing Strategy" of the IBM System Storage product line.Now on business trips I just write "Manager" on the Occupation/Title line. It fits in every form I have ever had to fill, and translates properly into every language.
technorati tags: Guy Kawasaki, web conference, IBM, technical, evangelist, engineer, Kuwait, Qatar, UAE, manager, brand, marketing, strategy
Well, we had another successful event in Second Life today.
Unlike our April 26 launch of our System Storage products for IBM Business Partners only, this time we decided this time to make it as a "Meet the Storage Experts" Q&A Panel format, and open up registration to everyone. Thesubject matter experts sat at the front of the room on four stools. We had six rows of chairs arrangedsemi-circularly.
Shown above, from left to right, are the avatars of our four experts:
- Steve Grillo
- IBM System Storage N series, focusing on recent N3000 disk system announcements
- Harold Pike (holding the microphone while speaking)
- IBM System Storage DS3000 and DS4000 series, focusing on recent DS3000 disk system announcements
- Eric Buckley
- IBM System Storage TS series, focusing on recent TS2230, TS3400 and TS7700 tape system announcements
- Pete Danforth
- IBM storage networking, focusing on recent IBM SAN256B director blade announcements
(you can read more about these products here:July announcements
While Eric was a veteran Second Lifer, having presented at our April event, the other three were trainedon how to raise their hand, speak into the microphone, sit on the stool, and so on. I want to thank allof our experts for putting in this effort!
The event was produced by Katrina H Smith. She did a great job, and made sure we were on top ofall the issues and tasks required to get the job done. Running a Second Life event is every bit ashard as running a real face-to-face event. We had several meetings to discuss venue details, placementof chairs, placement of product demos, audio/video recording, wall decorations, tee-shirt and coffee mug design, logistics, and so on.
I acted as moderator/emcee for the event. That is my back in the picture above. The process wassimple, modeled after the "Birds of a Feather" sessions at events like SHARE and the IBMStorage and Storage Networking Symposium. We threw out a list of topics the experts would cover,and people in the audience would "raise their left hand". I, as the moderator, would then walkover to each person, and hold out the microphone for them to ask the question. I would then repeat the question and ask the appropriate expert to provide an answer. We defined gestures onhow to "raise hand" and "put hand down" that we gave to each registered participant.
We had four dedicated "camera-avatars" in world to capture both video and screenshots.Our video editors are now working to edit "highlight videos" that we can use at future events, for training materials, and for our internal "BlueTube" online video system.
The room was filled with examples of each of our products, made into 3D objects that were dimensionallycorrect, and "textured" with photographs of the actual products. If you click on an object, you get a "notecard" that provided more information. Special thanks to Scott Bissmeyer for making all of theseobjects for us.
We made posters of each expert and placed them in all four corners of the room. On the bottom of each coffee mug was a picture of each of the experts, and if you walked under each of the posters, you were"dispensed" a coffee mug matching the expert shown in the poster.Participants could "Collect all Four!" When you bring the coffee mug up to takea sip, the picture on the bottom of the mug is exposed for all to see.And as a final give-away to the audience, we made a variety of event tee-shirts and polo-shirts.
At the end of the session, we asked everyone to click on the "Survey" kiosk near the exit door. We askedsix simple questions using SurveyMonkey.com that took only a fewminutes to process. We found asking questions immediately at the end of the event was the best way tocapture this feedback.
From a "Green" perspective, we had people registered from the following countries: US, India, Mexico,Australia, United Kingdom, Brazil, Germany, Argentina, Chile, China, Canada, and Venezuela. Second Lifeallows all these people who probably could not travel, or could not afford the time and expense to travel,to participate in a simulated face-to-face meeting without energy consumption of traditional travel methods.
More importantly, we got several leads for business. People often ask "Yes, but is there any businessassociated with this?" This time, there was, based on the answers to the questions, several avatars asked for a real sales call to follow-up on the products and offerings they were discussed.
With such a great success, we have already scheduled our next Second Life event, November 8. Mark your calendars! I'll postmore details on the registration process of the November event when available.
technorati tags: IBM, secondlife, meet, the, storage, experts, Steve Grillo, Harold Pike, Eric Buckley, Pete Danforth, Katrina Smith, Scott Bissmeyer, US, India, Mexico, Australia, UK, Brazil, Germany, Argentina, Chile, China, Canada, Venezuela, Green, business