Continuing my coverage of the IT Security and Storage Expo in Brussels, Belgium, here is my post on the presentations I gave during the week.
There were four presentations each day. Of the five rooms, I was assigned one room in which to give all of my presentations, room 3. My room was quite large, with sixty seats.
It is a good idea for public speakers to understand Dutch, French, German and English in Belgium. In recognition of the fact that Belgians are multi-lingual, I started each session with "Goede Middag, Bon Jour and Good Afternoon!" and ended each with "Dank U, Merci and Thank you for attending!"
The sessions were all half-hour slots. The only presentation that I had a challenge getting down to 30 minutes was my session on "New Generation of Storage Tiering" in which I was asked to cover Easy Tier sub-LUN automated tiering, Server-to-Storage cooperative caching, Texas Memory Systems, hierarchical storage Management (HSM), Active Cloud Engine, and SmartCloud Storage!
Helping me out were three local IBM interns. From left to right: Joelle, Clara and Bryan. I hadn't noticed that there were only short breaks between sessions, all of this time consumed with one-on-one discussions with clients, so the interns were kind enough to fetch me snacks and drinks.
Joelle and Bryan speak Dutch, which is similar to the local Flemish language. Clara speaks French, which came in handy for translations.
I would like to thank my room monitors: Jolijn, Ella and Chloe. All three are local college students hired by the conference for the two days to scan name badges and count bodies in seats.
(I had to ask Jolijn to write her name on a piece of paper because it is Dutch and I had no clue how to spell it for this blog post.)
While it might appear that room 3 was "The Tony Pearson Show -- all Tony, all the time!" there were actually worthwhile sessions in the other rooms. Fellow blogger Jon Toigo [known for his DrunkenData blog] presented "Storage Infrastruggle 2013 -- Containing Storage Costs without Sacrificing Access, Protection or Management". My IBM colleague Ron Riffe presented a vendor-neutral look at Storage Hypervisors.
If the attendees wanted copies of my presentations, they were directed to get their name badge scanned at the IBM and I.R.I.S-ICT booth, all the way at the other end of the hall, and my presentations would be emailed to them.
(For those who have missed it, you can find all five of my presentations uploaded to the [IBM Expert Network] on Slideshare.)
Finally, I would like to thank my IBM colleagues who helped me develop and review my presentations: Brigitte Van Den Eynde, Joe Hayward, Jeff Jonas, Tom Deutsch, Chris Saul, Marisol Diaz, Iliana Garcia, Harley Puckett, Jack Arnold, and Steve McKinney.
technorati tags: IBM, Belgium, Storage, Expo, big data, Storwize V3700, Tiering, Replication, HA, BC, DR, Easy Tier, HSM, Active Cloud Engine, SmartCloud, Jon Toigo, Ron Riffe, I.R.I.S.-ICT, Brigitte Van Den Eynde, Joe Hayward, Jeff Jonas, Tom Deutsch, Chris Saul, Marisol Diaz, Iliana Garcia, Harley Puckett, Jack Arnold, Steve McKinney
Continuing my coverage of the IT Security and Storage Expo in Brussels, Belgium, we had some great storage solutions on display at the IBM and I.R.I.S-ICT booth.
Here my IBM colleague Tom Provost is showing the front of the "Smarter Office" solution. The second photo gives the view from behind. While I always explained the solution from the front of the box, many of the more technical attendees at this conference wanted to inspect the ports in the back.
This sound-isolated 11U solution combines the following:
In this next example, the IBM team combined a BladeCenter S chassis that can hold six blade servers, with a Storwize V7000 Unified which offers FCP, iSCSI, FCoE, NFS, CIFS, HTTPS, SCP and FTP block and file protocols.
If those configurations are too small for your needs, consider the Flex System chassis or full PureFlex system frame. The rack-mountable 10U chassis can hold the Flex System V7000 and 10 compute notes. The PureFlex frame can hold up to four of these chasses.
IBM and I.R.I.S-ICT also had an IBM XIV Gen3 and a TS3500 Tape library on display.
technorati tags: IBM, I.R.I.S.-ICT, Belgium, Storage, Expo, Tom Provost, SFF, VMware, Hyper-V, Linux KVM, RDX, Veeam, Juniper Networks, LCM, , FCP, iSCSI, FCoE, NFS, CIFS, HTTPS, SCP, FTP, Flex System, PureFlex, PureSystems, XIV Gen3, TS3500, tape library
Continuing my coverage of the IT Security and Storage Expo in Brussels, Belgium, we had a nice reception Wednesday evening.
Clara handed out Ceasar Chicken salads. Joelle handed out small rolled up pieces of duck.
Ilsa is an IBM expert in System x, VMware and the PureSystems family on hand to help with the demos and any client questions. I.R.I.S.-ICT employee Ans is only in her 20's, but is recognized as one of Belgium's leading experts in System z mainframe. I used to be the lead architect for DFSMS on z/OS, so we had plenty to talk about.
Of course, the best time for the press to ask for interviews is during the reception, where everyone is relaxed and ready to speak. I am "media-trained" which allows me to speak to the press about IBM matters. I do a lot of these interviews either over the phone, or on camera.
I took a picture to capture the typical setup. Mandy on the left is asking me questions, while camera operator Lisa focuses on my body language. The trick is to spend 80 percent of the time focused on your interviewer, and then 20 percent looking into the camera for strategic pauses. If Mandy decides to use any of the footage, she will be sending me the YouTube video link!
(If you are interested in Media Training, I recommend fellow blogger Brad Phillips' post [21 Most Essential Media Training Links])
Hans and Sophie from Veeam stopped by the IBM booth to say hello. (See 2010 Aug 27 blog post comparing Veeam to Tivoli Storage Manager). These two DJ's kept the IBM and I.R.I.S-ICT booth hopping.
Belgium is a small country, and many of the IT storage people know each other. This made for quite the party! Our group closed up the booth around 8:30pm and we went over to join their friends at Arrow and Huawei. Here is Maiva from Huawei.
Wrapping up my coverage of the 2013 IT Security and Storage Expo in Belgium, I noticed some interesting things in the other booths.
The EMC booth had a whiteboard so that clients could do some one-on-one collaboration. All of their cocktail waitresses were wearing sharp pin-stripe coats with matching mini-skirts.
Another booth had a "virtual graffiti wall". Using a "digital spraycan", you could write on the wall. I am not sure what connection this had with anything the company had to offer, but perhaps they also wanted to collaborate with attendees on solutions. In either case, it was very cool, and brought a lot of traffic.
(FTC Disclosure: I work for IBM. I was not paid to mention any of the other companies, their products or people on this blog post. Mentioning other companies is not to be considered an endorsement of any kind.)
There were some interesting costumes. Leila from [Aerohive] wearing a "bee costume" complete with black wings. Hans from STS in a bright orange business suit. (Orange is the national color of Belgium). Sophie from Fortinet handed out champagne. The plastic glassware were cones that snapped onto her tray, but they had no flat bottom to rest your glass down, so you had to hold it the entire time until you finished drinking it. The Homer Simpson sticker eating the Apple logo shows the Belgians have a sense of humor!
The NetApp booth had a huge banner claiming that "Data OnTap" was the #1 storage OS. Obviously Windows, AIX, Solaris and Linux aren't consider "storage Operating Systems" per se. Is NetApp claiming they outsell FreeNAS, the only other storage OS that I can think of?
While IBM and I.R.I.S-ICT easily won the "Best Looking Big Booth" award, I have to give the "Best Looking Small Booth" award to my friends at Hitachi Data Systems. Like EMC, the Hitachi team did not have any equipment on the floor, but they made use of their tiny space by having a Japanese theme, with cocktail waitresses in kimonos.
I am back from my awesome vacation in and around Portland, Oregon! I rented a hybrid Toyota Prius from Hertz, which got about 50 MPG for this trip.
On Wednesday, I walked through the gardens of [The Grotto] on Sandy Blvd, ate a German lunch at [The Rheinelander], then visited the [Crown Point Vista House] along the [Columbia River Gorge]. There were several fabulous waterfalls that could be seen from the parking area without hiking into the wilderness. We wouldn't want to encounter a bear in the woods, or a cow in the field!
Friday morning I spent at the Oregon Museum of Science and Industry [OMSI], which had an [explosive exhibition based on the television show "Mythbusters"]. I then saw the OMNIMAX film ["Sea Monsters"] which followed the life of a pre-historic sea animal called Dolly.
In the afternoon, Rafael, Mo and I explored Portland's waterfront and various bridges via [Segway tour]. The cherry blossoms along our path were in full bloom. If you have not ridden on one of these Segway scooters, they are a lot of fun!
On Saturday, Portland held their [Saturday Market] with arts and crafts for sale. This is similar to Tucson's 4th Avenue Street fair. The difference is that the "Saturday Market" occurs every Saturday of the year and Tucson's 4th Avenue Street Fair occurs only twice per year. The weather was very nice, so, many of the locals were in t-shirts and shorts. A live concert by [Grupo Condor] were playing on the main stage.
I walked past the [Voodoo Donuts store]. There was a long line to get in. A woman leaving the store carrying a pink donut box complained she waited 2 hours just to spend $28 for a dozen donuts. The magic is in the hole!
Getting out of the hustle and bustle of the Saturday Market, I had some green tea at the [Lan Su Chinese Garden]. A sister city to Portland is Suzhou, China, and this garden was very peaceful to walk through.
Nearly everything was closed on Easter Sunday, so I went down to the [TulipFest at the Wooden Shoe Tulip Farm] in Woodburn, OR. This was the opening weekend, with over 40 acres of flowers to walk through, various food carts, wine tasting, and rides for the kids.
My final dinner in Portland was at the [Red Star Tavern and Roadhouse], just a few blocks from my hotel.
Getting back to Tucson proved to be a bit challenging. The flight from Portland to San Francisco was delayed due to fog, so we got re-routed to Seattle, then back to Los Angeles, and finally to Tucson.
Last Tuesday, we had our official "Grand Opening" for the new Tucson Executive Briefing Center!
We sent out fancy invitations to all the IBM executives who supported this center, local dignitaries from the Tucson and State of Arizona level, and all of the IBM employees on the Tucson campus.
Since our new center is significantly cozier (5700 square feet versus our previous 15,000 square feet), we split the day into two separate events. The first for the IBM executives and local VIPs, and the second for the rest of the IBM employees on campus.
Of course, there is no free lunch. The day started out with a series of speeches. My manager, Doug Davies, was the master of ceremonies to introduce each speaker.
Alistair Symon, IBM Vice President of Enterprise Storage, explained how important storage affects everyone's lives. If you use an ATM machine to withdraw money, for example, you are most probably using IBM System Storage behind the scenes. Nearly all of the IBM disk and tape storage products are designed here in Tucson.
Bruce Wright (shown here) directs the University of Arizona's Office of University Research Parks, serves as CEO of the UA Tech Park, and the founder and president of the Arizona Center for Innovation. Bruce said a few words on how please he was that IBM decided to reverse its July 2011 decision to leave Tucson. The UofA owns all the property, renting back four of the eleven buildings back to IBM, so is effectively our landlord. Next year will mark the 20th anniversary of IBM's sale of the technology park to the University.
Tucson Councilwoman Shirley Scott talked about the improtance of high-paying jobs to the local economy. While IBMers in Tucson are paid less than our counterparts in San Jose, Austin, Raleigh or Poughkeepsie, we are certainly [paid more than the average Tucsonan], thus helping to raise the standard of living here.
Dr. Michael Varney, president and CEO of the local Tucson Metropolitan Chamber of Commerce, praised IBM for its strong reputation in ethics and diversity.
My new second-line manager, Karl Duvalsaint, and my new third-line manager, Doug Dreyer, emphasized the importance of co-locating Briefing Centers in sites that have Research and Development activity. It is important for clients to interact directly with developers, and it is also good for developers to understand directly from clients their needs, preferences and requirements. Worldwide, the IBM Systems and Technology Group has only twelve Executive Briefing Centers, and the Tucson EBC is one of them.
This is not to say that IBM does not have centers in other locations. Our newest client center in Singapore is a shining example. Of course, if they want experts to speak to clients there, they need to be flown in. Doug Dreyer mentioned that IBM plans to launch six such centers in Africa as well.
Next was the ribbon cutting. From left to right, Lee Olguin (our Gunny Sargeant), Tucson Councilwoman Shirley Scott, UofA's Bruce Wright, IBM VP of Program Management Calline Sanchez, My second-line manager Karl Duvalsaint, IBM VP Allistair Simon, my first-line manager Doug Davies, Tucson Chamber of Commerce President Dr. Michael Varney, and my third-line manager Doug Dreyer. We had a member of the local high school band do the drum roll.
Once the ribbon was cut, the IBM Executves and local VIPs were brought in to see the new facility, which has two large rooms, one common dining area, an 800-square foot green data center to showcase our products, our own set of restrooms, a galley to stage up the food and beverage service, and two smaller rooms for private conversations or conference calls. A local high school band provided live music throughout the day.
I returned safely from my trip to Tulsa, Oklahoma.
(A special shout-out to Shannon at [In The Raw] sushi restaurant, and my new friends I met at the rooftop of [the Mayo]!)
Last week I was in Auckland, New Zealand teaching Top Gun class. Top Gun teaches IBM Business Partners and sales reps how to sell our products, services, and solutions. I have been teaching Top Gun classes around the world since 1998.
(Why didn't I post sooner? Because IBM's developerWorks was getting an exciting upgrade to IBM Connections 4.0, and bloggers like me have to wait for the conversion to complete!)
While many of my trips in the USA involve traveling alone, that is not the case for Top Gun classes. Our class manager, Joe Ebidia, brought his wife Karen. Our class administrator is Hyein (Hyein is a Korean name that rhymes with rain). In addition to some local instructors, I am joined by my IBM USA colleagues Scott McPeek (Tivoli Storage) and Vic Peltz (Dis
The rest of the teach team arrived a day or two early to adjust to jet lag. I, on the other hand, got off the plane Monday at 6am, and had a business meeting that same morning with GTS architects from Wellington.
(To those asking why I have only the bellies of Karen and Joe in the picture, I was focused on taking picture of the food.)
After setting up the classroom, we took a ferry over to [Devonport], a charming seaside village just minutes across the bay from Auckland. The ferry boats were close the the Central Business District our [Stamford Plaza hotel] was in, and they run every 30 minutes.
The four of us walked up to the top of Mt. Victoria to see the views of the city. I highly recommend this! Once you get to Devonport, you can walk along the streets to see all the cute shops, or enjoy the parks and natural beauty. I had [done this before], but it is always worth doing again!
The class is four days long. I had six presentations. Here were the first three:
I will save the rest of the week for the next post!
Continuing my week in Auckland, New Zealand, I presented my last three topics for the week.
We often joke that I.B.M. stands for "Information Between Meals"! Here we are at a restaurant in the [Britomart] area. I am on [the Paleo diet], which is low-carb, high-protein, dairy-free and gluten-free, and am trying to stick with it even when on the road traveling. Sometimes it can be challenging. Tonight, I opted for a light dinner, just roasted vegetables and grape-flavored beverage.
The folks in New Zealand love sheep. There are nine sheep for every person in this country. Here are some metal sculpture lawn ornaments.
Hyein and I needed new "desktop wallpaper" photos for our laptops. For those who want to dress up their laptops, here's one for each of us. (Click on each photo to see full size). Hyein kept getting her hair in the way. I didn't have that problem, but was worried my cap would fly off my head. This cap was a gift from my clients at [James Cook University in Brisbane, Australia].
In Top Gun classes, the top students are given "Top Gun" caps and their picture is published on the official website for all to see their success. Overall, the entire class did very well, and these three outstanding students had the top scores.
I am now in Sydney, Australia -- to teach Top Gun class again!
This week, I was in Sydney, Australia teaching IBM Storage Portfolio Top Gun class.
Our hotel is near [Circular Quay], and our class is at the IBM Centre at St. Leonards, just six metro stops away. There are also ferry boats from Circular Quay to other parts of the city.
Here are other members of the teach team. Scott McPeek covers the IBM SmartCloud Virtual Storage Center, SAN Volume Controller and Tivoli Storage Productivity Center. Vic Peltz covers high-end disk, disk replication, and competitive issues. Here we are in front of the [Sydney Opera House].
We arrived at 4:15pm to discover they weren't open for dinner until 5:30pm. We managed to find some beverages at the bar next door. Corona beer?!?! I just travelled thousands of miles across the Pacific Ocean to be offered Mexican beer I can get locally in Tucson? I don't think so! Instead, we got some local Tasmanian brew.
Once seated, our table at Doyles was outdoors on the patio, with stunning views of the sunset. The weather was just right, cool and crisp sea air, but not windy.
I tried their Sydney Sangria which combines red wine, fruit juices and ginger beer. This had an interesting kick. If you have never tried Ginger beer, I highly recommend it! For dinner, I had the Flathead fish and chips. All of the fish at Doyles is locally sourced.
We got done with dinner just in time to catch the last ferry boat at 6:55pm! We literally were the last three to get on the boat before they pulled up the gangplank!
On Monday night, after the first day of class, our friends at [Brocade] invited us to a Pizza-and-Beer reception at the [Cabana Bar and Lounge], similar to the Brocade reception at Sale Street Bar last week in Auckland. Here I am with Katie, one of the Brocade employees hosting the event.
While at the reception, we had a terrible rain storm. I am so glad we were not on the street at that time. Some of our colleagues were not so lucky, and arrived soaking wet!
Special thanks to Tim Lees, the Brocade partner manager to IBM in ANZ, for hosting these receptions in both Auckland and Sydney!
On Tuesday, I once again presented the [Storwize family, DS3500 and DCS3700 disk systems]. Based on student feedback from last week's Auckland class, we took out some of the more technical details of each product, and added more information on the business value of each feature.
For my presentation on "IBM's Big Four Initiatives - Understanding Social, Media, Analytics and Cloud", I added more explanation on Hadoop for the big data analytics section. I even installed [IBM InfoSphere BigInsights] on my laptop to run a sample MapReduce job. The [Basic Edition 2.0 version can be downloaded from developerWorks] for free!
Wrapping up my week teaching Top Gun class in Sydney, Australia, I could not resist taking a photo of the cityscape.
Sydney is a beautiful city, and the view from the 13th floor of the IBM Centre at St. Leonards in North Sydney is always worth a picture!
Vic, Scott and I all have engineering backgrounds, so it is easy for us to drop down into the technical weeds in discussing each product and solution. However, the student feedback from both Auckland and Sydney was that some of our material was just too technical.
"Shoe salesman should know how to tie a pair of shoe laces, but do not need to know [how the little aglets at the tip of each lace are made] just to sell a pair of shoes!"
Rather than presenting my standard 137-slide "Dea
Last week, we celebrated Joe's birthday in Auckland. This week, it was Vic's turn, so we went to the Garfish restaurant at Manly beach. Here we are with bacon-enhanced oysters.
The four-day class finished Thursday afternoon, and I went out with some of the students to celebrate their graduation. I started with beers at the Cabana, then wine at [the Ivy Room], and finally dinner at Uccello on the rooftop [Pool Club]. Dinner was awesome: pork sausage-stuffed olives to start, roasted chicken with polenta, and finally a capuccino to finish the meal.
I would have never found these places on my own, and the students provided me some interesting feedback about the class and how to improve it.
I am back safely from my travels to New Zealand and Australia, and would like to wish everyone today a Happy [Earth Day]!
The Tucson area has been cont
"One critical area for cost-effective investment is technology. We are converting all of our customer water meters to digital in order to reduce the amount of labor required to manually read all the 225,000 customer meters each month. And we are replacing our Supervisory Control and Data Acquisition (SCADA) system in order to improve our ability to control and manage our water distribution system.
While this is certainly good for the environment, IBM's focus on helping the Earth become a smarter planet has been good for its bottom line as well. According to the latest 1Q 2013 financial results, IBM revenues related to Smarter Planet initiatives, including the Smarter Cities campaign, have increased 25 percent year-to-year.
It seems I have been on the road non-stop for the past nine weeks! On my flights, I often find myself sitting next to a young adult who is flying for the first time. Many of these young adults formed their fear of flying a decade ago, in their teenage years, during the terror attacks of September 11, 2001. Some are just now trying to face those fears.
(What does any of this have to do with storage? Actually, there are similar fears for enabling various storage efficiency functions like data deduplication, thin provisioning and compression, so work with me here!)
As is often the case, many fears are unfounded. Statistically, flying is safer than being on the road in car. As a result of facing their fears, they all got to meet me, and be one step closer to accomplishing their life goals.
What do all of these have in common? They all faced their fear of flying, either because their situation forced them to, something more important drove them to, or they felt it was just time to do it. Good for them!
If you have recently faced your fears and came out ahead, let me know in the comments below!
Are you going to Edge 2013 in Las Vegas, June 10-14?
In my talks with clients about storage, I find similar hesitation on turning on various storage efficiency features that IBM (and other vendors) have to offer. Let's examine a few of them.
IBM places a high value on data integrity. For each data footprint reduction method, IBM has designed a solution that returns back the exact ones and zeros, in the correct quantity and order, as was originally stored.
For more on this topic, come see me present "Data Footprint Reduction -- Understanding IBM Storage Efficiency Options" at [IBM Edge 2013 conference] in Las Vegas, June 10-14.
Are you going to Edge 2013 in Las Vegas? One of the key topic areas is Information Security. Here is an example 4-minute video [Hedging your bets: Security and Privacy]:
Twenty years ago, I flew to Atlanta for the semi-annual SHARE conference. I was a lead architect for DFSMS, the storage management software for mainframe servers. When I got to the hotel, I realized that I had forgotten to pack my saline solution for my contact lenses. I went to the hotel gift shop, and picked the first one I found. I took my contacts in the solution and went to bed.
The next morning, I put on my contacts, got dressed, and participated in meetings. One of my colleagues noticed my eyes were quite red, and suggested I switch from contact lenses to glasses. I went back to my hotel room, saw to my horror that what I thought was saline solution was actually hydrogen peroxide intended for hard lenses. When I removed the lenses, all I could see was white light.
I managed to find my way to the elevator, and feel for the button with the star that indicated the lobby on the ground floor. I asked a hotel staffer to call me an ambulance, but instead, they put me in a cab, and sent me to Emory Hospital. On arrival, all I could do was hand over my wallet to my cabbie, and let him take out what he felt was fair, since I could not see him, the meter, or his license number.
After bumping my knees into dozens of cars in the parking lot, I finally made it to the ER, only to have receptionist give me a form to fill out and a pen. At this point, I lost it. I gave her my wallet and said that any information she may need should be in there.
Thankfully, a doctor noticed this exchange, and took care of me right away. I had chemically burned off both corneas. He injected some green fluid into both eyeballs, and sent me off in a cab to the Pharmacy. At least I had both eyes were bandaged in gauze, so people were kind enough to take me to get to the counter to get my pain killers, Percocet.
The pharmacist provided me the pills, and warned me NOT to operate any heavy machinery under the influece of this medication. Seriously? I can't see, both eyes covered, and he tells me that?
I got back to the hotel, got ready for bed, took the pills and brushed my teeth. I woke up the next morning on the bathroom floor, still clutching the toothbrush, and vertical and horizontal lines across my right cheek which were made by the one-inch tiles of the bathroom floor. These pills really knocked me out.
That day, I had to present a full hour in front of hundreds of people. I had a colleague flip my transparencies for me, while I spoke to each one, my eyes still covered in gauze. That evening, I was one of the experts on the panel for a "Birds of a Feather", or BOF session, answering a variety of questions. People could see that I was blind, but I could still hear the questions, and I could still answer them as well.
If you are going to Edge 2013 in Las Vegas, please consider attending my BOF session on Security for PureSystems, System x and Storage products, scheduled for Thursday afternoon, June 13. I will be moderating a distinguished panel of experts to answer your questions! I have listed them here alphabetically:
Not sure what kind of questions to ask? Here is a series of Questions and Answers we had at a Storage event in 2011 that might give you a good idea: [2011 Storage Free-for-All].
IBM Edge2013 - Day 0 Arrival and Reception
Well, after seven hours of driving from Tucson, Arizona, I have arrived safely Sunday afternoon in Las Vegas, Nevada, for this week's [IBM Edge 2013 conference]!
Why drive? So that I could check out the [Mike O'Callaghan -- Pat Tillman Memorial Bridge] at [Hoover Dam]! The bridge is named after a Nevadan (O'Callaghan) and an Arizonan (Tillman) who both died recently after public service to this country.
Besides, I have been in airplanes and airports nearly every week since March 1, so driving to Las Vegas was a pleasent alternative.
While driving to Las Vegas was pleasant, driving in Las Vegas was not. I would go crazy as a taxi driver here! I think I will leave my car in the free parking garage all week, and limit myself mostly to the Mandalay Hotel where the conference is being held, and only venture out to other hotels that are walking distance, like the Luxor next door.
In the evening, IBM hosted some of the industry's top analysts and press at an invitation-only reception. Several other IBMers were there, including Barry Whyte, Steve Kenniston, Nicki Rich and Ron Riffe. This event was organized by IBM Analyst Relations, including David Rasmussen and Leanna Holmquist.
Ron mentioned my penchant for taking pictures with other people and posting them on my blog, so I am glad that Leanna volunteered to take a picture with me for my first post of the week!
I would also like to mention that Ron Riffe has joined the ranks of storage bloggers. His blog is called [The Line]. Here is Ron's post on his "Day 0" observations here at Edge: [Rainy Days and Sunshine].
Monday marked the first official day of [IBM Edge 2013] conference. This is actually three conferences in one: Executive Edge for the high-level executives, Winning Edge for the Business Partners, and Technical Edge for storage administrators and IT manager/directors. I attended the latter.
The General Session was kicked off by an awesome drumbeat-heavy song performed by a band from North Carolina called [Delta Rae]. Their use of drums reminded me of Adam Ant.
Deon Newman, IBM VP of Marketing, Systems and Technology Group, North America, served as today's master of ceremonies. He was pleased to announce there were more then 4,700 attendees at this event -- representing more than 60 countries -- a huge increase over the attendance we had last year. Here are my notes of the opening General Session:
I can already tell that it's going to be a busy week! Follow me on twitter (@az990tony) and tag your posts and tweets with #IBMedge hashtag.
technorati tags: IBM, #IBMedge, Edge2013, Deon Newman, Stephen Leonard, Ed Walsh, FlashSystem, Jaguar Land Rover, Texas Memory Systems, RAMSAN, Charles Long, Centerline Digital, Ambuj Goyal, Joseph Balsamo, Prudential Insurance, Paulo Carvao, Bernie Meyerson, Guinness World Records, stop-motion, A Boy and his Atom
I attended some awesome sessions on Monday:
I realize there is a big time gap between this post and my last. Where have I been? "Where haven't I been?"... might be the better question! After my week at Edge, I flew from Las Vegas to Sao Paulo, Brazil where various protests delayed my departure, then visited clients in the Midwestern USA, then London to watch a bit of tennis. From there, I flew to Athens, Greece (and yes, more protests!), took some overdue time-off on the beach on various Greek islands, then taught a Storage Top Gun class in Bangalore, India. So, yes, I have been quite busy. I will try to catch up on typing up all my notes from the IBM Edge conference over the next few weeks!
technorati tags: IBM, #ibmedge, Barry Whyte, SVC, SDS, Software-Defined Storage, Clod Barrera, OpenStack, LTFS, LTFS-EE, GPDS, Konstantin Arnold, Biozentrum, Michael Factor, Cinder, Swift, London, Bangalore, Sao Paulo
Tuesday (Day 2) of the [IBM Edge 2013] conference once again started with live music from the rock band [Delta Rae]. I had the pleasure to meet one of the lead singers, Liz Hopkins, before their set! In the picture on the right, she is the brunette in the middle.
(FTC Disclosure: I work for IBM, and not for Sprint, Wellpoint or any other company mentioned on this blog post. I was not paid by any other company to mention their company, products or services. I have used Sprint in the past for my cellphone service, and I can say they are a great company from end user experience. As part of my job at IBM, I was a technical advocate for Wellpoint from 2009 to 2011 as they deployed their IBM Watson-based solution. I am an extended member of Jeff Jonas' G2 team.)
Here is a quick summary of the general sessions on Day 2:
The [Edge2013 livestream replays] are still available. If you went to Edge2013, and want to see something again, or if you weren't there, and want to see what you missed, check it out!
technorati tags: #IBMedge, Delta Rae, Liz Hopkins, Tom Rosamilla, Demographic of One, big data, analytics, smarter planet, Texas Memory Systems, Flash, Karim Abdullah, Sprint, Samuel Nussbaum, Wellpoint, Watson, Cognitive Computing, X-Force, MobileFirst, David Baker, Pew Charitable Trust, Jeff+Jonas, G2, PubMed, MEDLINE, Electronic Registration Information Center
Gosh, is it October already? Last month marked my Seventh "Blogoversary". I started this blog seven years ago, in September 2006, to celebrate IBM's 50th anniversary of disk systems.
Several readers have expressed concern that I have not been blogging as much lately. For all my readers looking for a lame excuse, I just have two words: Jury Duty. Last month, I was selected for a specific trial. While many people dread the thought of jury duty, I found it a refreshing change of pace. However, I am glad to be back at work where I belong!
(For my readers outside the United States, jury service in USA is compulsory, Jurors listen to all of the testimony in a criminal or civil trail, ask questions, reviews evidence, and take notes. Thanks to a power called [jury nullification], members of the jury can disagree with the law the defendant has been charged with, and even reach a verdict contrary to the letter of the law, on the belief that the law should not be applied in that particular case.)
Continuing my belated coverage of the of the [ IBM Edge 2013] conference, I participated in the storage "Meet the Experts" panel, which is a long-time tradition, started at SHARE User Group conference, and carried forward to other IT conferences. The free-for-all is a Q&A Panel of experts to allow anyone to ask any question. These are sometimes called "Birds of a Feather" (BOF).
(Disclaimer: Do not shoot the messenger! We had a dozen or more experts on the panel, representing System Storage hardware, Tivoli Storage software, and Storage services. I took notes, trying to capture the essence of the questions, and the answers given by the various IBM experts. I have spelled out acronyms and provided links to relevant materials. The answers from individual IBMers may not reflect the official position of IBM management. Where appropriate, my own commentary will be in italics.)
Thanks to all my readers who expressed concern over my lack of blogging. As you all know, [ blogging is like jogging], so getting back into the full swing of things requires extra effort on my part.
technorati tags: #IBMedge, blogoversary, jury duty, jury nullification, OpenStack, Cinder, Swift, RESTful, SAN Volume Controller, SVC, XIV, Storwize, SSD, Flash, FlashSystem, Redbook, SONAS, LTFS, LTFS-EE, Easy Tier, POWER7, PureSystem, PureData, SmartCloud, Virtual Storage Center, VSC, Tivoli Storage, Productivity Center, TPC, object storage, GPFS, GPFS Storage Server, GSS, ProtecTIER, SONAS, DB2 BLU, WebSphere, SDDPCM, MPIO
Continuing my coverage of the of the [IBM Edge 2013] conference, I have some photos of people I ran into at the Solutions Center.
Here is Sarah Hale at the Emulex booth. Emulex is one of our suppliers for host bus adapters (HBAs), headquartered in Costa Mesa, California. There is an ongoing controversy at IT events like this on whether to fly in experts from the home office (in this case, the Emulex home office is not far away) or use [locally available talent]. Some of those working the booth seem to hide their residency, while others are proud of where they live. When I asked Sarah how long she had been working for Emulex, she had the best answer of the week ... "Since 2 O'clock!"
For my readers who complain that I only appear to take pictures with beautiful women at these events, I present a counter-example. Here is Lang Levstek, a good friend of mine from Detroit. Officially, he is an IBM Storage Sales rep across Michigan and Northwest Ohio, and I have flown out to visit his clients several times this year. His wife took the photo and noticed that Lang and I both wear identical wristwatches, a detail we had never noticed before.
Some have asked me how I am able to get so many people to take pictures with me. In this case, these two ladies, Paige Taylor on the left, and Kate Williams on the right, both from [Centerline Digital] yelled "Hey, There's Tony Pearson, let's get a picture with him!" When I was the chief marketing strategist for IBM's System Storage product line, I worked closely with the team at Centerline Digital to develop marketing collateral. I will be going to Raleigh, NC in a few weeks, so I may just have to stop by to visit their new location!
The folks over at Bridgeworks in United Kingdom have developed an awesome storage protocol accelerator called [SANslide] that helps with remote replication across long distances. Here is April Trinidad, who works for [Agilesys], the Master Distributor of the Americas for SANSlide products. Bridgeworks and Agilesys were on hand to promote the [SANSlide 150V7KSVC] that supports Storwize Family products.
This is Julie Dufour from IBM Worldwide Marketing on the Tivoli Software side of our business. The Tivoli team has been renamed the "Cloud and Smarter Infrastructure" group, so if you see "C&SI" on people's business cards, now you know what that stands for. Julie has been involved with IBM Pulse events. Next year's [IBM Pulse 2014] conference will be held once again at the MGM Grand in Las Vegas, Feb 23-26.
Here is Jennifer Dennis from our Austin facility. I went to school at the University of Texas at Austin, and am often back in Austin to help out the EBC there. Like Tucson, Austin has both hardware and software labs, and Jennifer is from the Software side.
It has been said that all women look both taller and thinner when they take a picture next to me. This tall one is Moran Mazig, a relatively new IBM storage sales rep. She came from Israel and now works in the New York area. You might think she is standing on a box or something, but no, we were standing on level ground. She is literally that much taller than me. This is not an illusion!
Here is Joanne Blais from IBM's Corporate Headquarters. I have only been to HQ once in my career, back when I was chief marketing strategist, filling in for the VP of Storage to present our numbers to Corporate Marketing leadership.
Here is Kelly Groff, from IBM's recent acquisition of Texas Memory Systems. She was there working the booth to help answer questions about IBM's FlashSystems line of all-Flash arrays. Lurking in the background is my Tucson colleague Ahmed Almoustafa, our Storage Front Lines mission manager.
Here is Jessica Duda, a new storage rep in the Seattle area. I have family living now in Seattle, so I hope to see them the next time I visit clients with Jessica in Washington State.
I have a lot more photos of the event, so I will stop right here and continue with another post tomorrow.
technorati tags: #IBMedge, Solutions Center, Emuulex, HBA, Sarah Hale, Convention Models, Lang Levstek, Paige Taylor, Kate Williams, Centerline Digital, BridgeWorks, Agilesys, April Trinidad, Julie Dufour, Tivoli Software, #IBMPule, IBM Pulse, Jennifer Dennis, Moran Mazig, Joanne Blais, Kelly Groff, Jessica Duda
Continuing my coverage of the of the [IBM Edge 2013] conference, I have more photos of people I ran into at the Solutions Center.
Here is Dana Grove, one of our event coordinators from George P. Johnson, or [GPJ], for short. GPJ is the company IBM hires to help us run conferences like this. I met Dana back in 2011 at the Gartner Data Center conference, you might remember her [wearting the white lab coat].
As a former owner of [Tucson Fun and Adventures], I am well aware of the challenges of running events, so I appreciate all the work they do.
Wrapping up my coverage of the of the [IBM Edge 2013] conference, I have some photos of people I ran into at the Solutions Center.
Leslie Hattig and Lisa Stone, both account managers for [MarkIII Systems], an IBM Business Partner located in Houston, TX. These ladies are inseparable BFFs, I have never seen one without the other! I first met them at the [Storage Symposium in Chicago] back in 2009.
Stacy Tabor was our Community Manager for the [Storage Community]. This community covers IT Storage challenges, hot topics, architecture and solutions. You'll find industry news, videos, blog discussion threads on timely topics, exclusive analyst white papers and experts opinions. I am a frequent contributor, myself, and thank Stacy for her past service. She helped run a "Social Media Hour" at Edge for all the bloggers like me to get to meet each other.
I could not resist getting a picture with this Las Vegas Cirque du Soleil] dancer. This was an invitation-only event, sponsored by IBM Business Partners, that I was invited to during the Social Media Hour. (See, it pays to be social!) I think the visual effects of the flag she was waving turned out really well in the picture! And yes, in case you are wondering, that is my favorite grape-flavored beverage (GFB) in my left hand. Posing for this picture was quite the balancing act, but then I am also a certified yoga instructor, so I was able to manage!
Tanaz Sowdagar is an IBM Storage Rep for our Business Development Team. This includes finding other companies to OEM our technology and re-brand it under their own names. I have worked with Tanaz for many years, helping answer questions that potential OEM parnters have about our products and technologies for this purpose.
This was Michelle, my Conference Room Monitor. Each room had one, scanning the bar-codes on each badge for all the attendees, keeping count of the number of people for each session, supporting anything the speaker needs, like getting the A/V guy to come help set up the laptop projector.
Since this was Friday, last day of the conference. I decide to dress casually, consistent with many company's [Casual Friday] dress code policy. I am wearing the "IBM Edge Rocks" tee-shirt given out at the concert and Solutions center the first few nights.
Finally, leaving Las Vegas, I sat next to Mrs. Joey Clark, wife of "Bulldog" Clark of the Utah band [Blammity Blam]. She also sometimes plays violin with the band. She is a newly-wed, and not sure if Joey is her name, or her husband's name. (Joey, if you are out there, and want me to correctly identify you, please write a comment in the section below.)
What I have learned however, is that if a beautiful girl is sitting next to me on the plane, she will either talk to me the entire flight, implying that she is single, or mention within the first 30 seconds of conversation that she is married. Sadly for me, it was the latter.
(We were both flying on to Dallas, TX, whereupon she was going to visit her parents in Florida, and I was on my way to Sao Paulo, Brazil to get stuck there amongst the protesters in what is now called the [V for Vinegar movement], but I will save that for another blog post!)
Well, that wraps up my coverage of Edge 2013. I am sorry it took so many months to cover all the material, but I did not want to have it go uncovered much longer.
Next year's [Edge 2014] is expected to be bigger and better. It will in Las Vegas again, but this time at the Venetian Hotel, May 19-23, 2014. I plan to be there!
technorati tags: #IBMedge, Leslie Hattig, Lisa Stone, MarkIII Systems, Storage Symposium, Storage Community, Stacy Tabor, Cirque du Soleil, GFB, OEM, Tanaz Sowdagar, Casual Friday, Joey Clark, Blammity Blam, V for Vinegar
Well, it's Tuesday again, and you know what that means? Announcements!
Today, IBM's announcements are designed to change the economics of big data analytics, cloud, mobile and social media.
[Software Defined Environments] require [Software Defined Storage], combining storage virtualization with open, extensible, industry-led interfaces. The IBM SmartCloud Virtual Storage Center (VSC) and IBM Storwize Family are the market leaders in storage virtualization. SmartCloud VSC, Storwize Family, and XIV support the industry-led OpenStack interfaces.
Here are some of the announcements today:
Whew! That is a lot of things to discuss in one post. Since they were all related, I did not want to split it up into parts.
technorati tags: IBM, Software Defined Environment, SDE, Software Defined Storage, SDS, SmartCloud, Virtual Storage Center, VSC, Storwize, V7000, V5000, V3700, OpenStack, Havana, XIV, SAN Volume Controller, SVC, VMware, VASA, IP-based Replication, Metro Mirror, Global Mirror, FCIP, Bridgeworks, SANSlide, NEBS, ETSI, SmartCloud Storage Access, SmartCloud Enterprise, Object Storage, Storage Analytics Engine, Tiered Storage Optimization, Nirvanix, Softlayer, Hyper-Scale, data-at-rest, encryption, SED, SKLM, TKLM, TS7700, FICON, N3000, N6000, N7000, Data OnTap, Cluster-Mode, Cisco MDS
Two years ago, IBM and Nirvanix formed a [Strategic Relationship for Enterprise Cloud Storage]. This was to complement IBM SmartCloud Enterprise (SCE) persistent block storage, as we had no offering back then to provide object-based access.
Earlier this week, in my blog post summarizing the [IBM 2013 Storage Announcements for October 8], I mentioned:
"SmartCloud Enterprise Object Storage is switching from 3rd-party Nirvanix to its internal IBM Softlayer. This one involves more in-depth explanation which I will save for another post."
It's time to make good on that promise! Here is a quick diagram to help visualize the agreement (with sincere apologies to [Jessica Hagy]!) but not to scale, of course!
Last month, Nirvanix announced it was shutting down October 15. Here was the exact wording from their website:
In response, IBM put out this press release:
"In light of reports that Nivanix has decided to soon cease operations, IBM is moving quickly to help clients of our Nivanix-based Object Storage offering to move their data to other solutions such as the robust and highly scalable IBM SoftLayer Object Storage or IBM's persistent storage solution."
To understand why this is a big deal, consider the difference between Cloud Computing and Cloud Storage. Cloud Computing is like buying gasoline at your favorite gas station. If the station is closed, you can just drive a few blocks to another gas station. The ease with which customers can switch from one Cloud Compute provider to another is part of the appeal, forcing Cloud Compute providers to be extremely efficient at what they do to offer the lowest price.
Cloud Storage is completely different, more like a safety-deposit box at the bank, or a storage unit to hold all of your boxes of tax receipts. Now if you have a small amount stored away in a safety-deposit box, this is probably just a minor inconvenience. You can take out the contents and store at home, or find another bank and open a new safe deposit account.
However, if you have a lot stored in a storage unit, it may be more difficult.
For example, I am in the process of remodeling my home, so I have moved a lot of my stuff to a 400 cubic-foot storage unit during the process. There were a variety of storage units within miles of my home. Some are fully air-conditioned, some offered 24x7 access, while others are not air-conditioned, or only allowed access during business hours. It has taken me several weekends to box up and move them to the storage unit. My car only holds 12-14 boxes at a time, so many trips were involved.
If the Storage Unit company told me that they were closing down, and that I would have to move all of these boxes to another facility, I would have to hire moving professionals to do all the work. This is in effect what companies need to do with their data. They must take the data off Nirvanix systems, and either store it in-house, or find another cloud storage provider.
IBM offers three options:
These options are not just for IBM's SmartCloud Enterprise Object Storage clients. Nirvanix has named IBM the savior for all of its other non-IBM customers as well. Why IBM? Well, IBM is one of the most recognized names in the IT industry. Not just one of the biggest Cloud Service providers, IBM also has an army of professionals in its Global Services division to help.
For more details, here are [SmartCloud Object Storage FAQ] and [Options for Moving Data from IBM SmartCloud Enterprise Object Storage] documents.
This week I am in IBM Research Triangle Park (RTP) near Raleigh, NC visiting clients and participating in the ITSO Cloud Social Media Residency.
This blog post is part of a five-part series:
The first day of the residency started with introductions. Our emcee and project leader is Vasfi Gucer from IBM Austin lab. There are 17 participants (referred to as "residents") from the USA and various countries including Brazil, Canada and Sweden.
Michael Fork presenting. I am sitting on the far left side
in the pink shirt. Photo taken by Tina Williams.
To set the right expectations, Tina Williams (IBM Social Media ITSO Projects Program Manager) explained what was going to happen this week.
In a typical "residency", residents are brought together for 4-6 weeks to write an [IBM Redbook] which are often how-to guides written in a very conversational tone.
This residency is different. A bunch of social media and Cloud experts have been brought together to share experiences and to build up skills to write individual blog posts about IBM Cloud offerings. I was invited as both a world-reknown blogger as well as a Cloud expert. Everyone who signed up for this commits to write at least six blog posts about Cloud sometime in the next 90 days.
(Residents who do not have their own blogs can post to the IBM [Thoughts on Cloud] group blog Publishing is part of our promotion process, and writing blogs consistently over a period of time counts!)
Jennifer Turner (IBM Worldwide Cloud Marketing Manager) explained IBM Cloud Social Media Initiative. Five years ago, IBM was one of the top 5 Cloud service providers, then a whole bunch of things happened, and we fell out of the top 5 list, and now with the recent [IBM acquisition of SoftLayer], we are in the top 5 again!
Michael Fork (IBM CloudFirst Lead Architect), presented the latest about SoftLayer. Wow! He did a great job, and am glad to have him as a contact in case I have future questions from clients at the Tucson Executive Briefing Center.
Mohsin Syed [@mohsinusyed], IBM Development Manager, presented [IBM Social Media Analytics], combining Hadoop-style analytics using IBM BigInsights, DB2 database and Cognos reporting. IBM can do [sentiment analysis] to determine positive and negative comments in various languages. This product was formerly known as Cognos Consumer Insight.
I was the last speaker of the day. As one of the top bloggers in both the IT Storage Industry, and company-wide within IBM, I was invited to provide a few tips on blogging to the newbies in the audience. Jeff Antley, the "co-owner" of my blog [Inside System Storage] who works on the IBM developerWorks team, was there on hand to help answer questions.
(IBM requires all highly-visible corporate blogs like mine to have at least two owners. Jeff is an expert at HTML, CSS and other web design and has been immensely helpful in getting my blog looking nicer.)
Everybody asks me how to be a great blogger. Luckily, I just happened upon a post from fellow blogger David Spark of Spark Media Solutions titled [Why I'm Annoyed By All "How to Create Great Content" Advice] and it was perfect timing!
Anyways, my presentation [A dozen blogging tips from an experienced blogger] is posted on the IBM Expert Network on SlideShare for everyone to look at. And yes, SlideShare runs on IBM SoftLayer!
What's the best, or worst, advice you have ever heard about blogging? Enter your comments below!
technorati tags: IBM, #cloudres, ITSO, Redbook, Vasfi Gucer, Michael Fork, Tina Williams, Jennifer Turner, Mohsin Syed, Jeff Antley, David Sparks, Spark Media Solutions, IBM Expert Network, SlideShare
Continuing my coverage of the ITSO Cloud Social Media Residency, the second day explained the ITSO Residency method of blogging, which was somewhat different than the method I presented on the first day.
This blog post is part of a five-part series:
My blogging approach is more akin to the iterative, incremental, bottom-up approach of [Agile software development], resulting in gritty, edgy, timely and, yes, sometimes controversial content.
The ITSO Residency resembles the more formal, top-down [Waterfall model], resulting in more corporate-looking work. Of course, IBM doesn't want its blogs to be the typical [Blah, blah, and double blah]. Fellow blogger Paul Boag has a great post on the [10 Harsh Truths About Corporate Blogging].
Fortunately, IBM is often recognized for having some of the best corporate blogs. For example, the [IBMblr] blog is highlighted in fellow bloggers Arik Hanson's post [5 inspiring corporate blogs to emulate].
Here were some of the speakers we had for Day 2:
There is more than one way to write a blog post! In either case, the end result is educational, entertaining and engaging content that people want to read.
Which "corporate blogs" do you follow regularly? Enter your comments below!
Continuing my coverage of the ITSO Cloud Social Media Residency, day 3 was filled with strategic and technical sessions on private, hybrid and public cloud solutions from IBM.
This blog post is part of a five-part series:
But first, a quick story.
A few years go, I was at the [Venetian hotel in Las Vegas], and took their famous [gondola ride] in a flat-bottom boat along a canal, partly in the hotel, and partly outside.
I asked Vasfi Gucer, our ITSO project leader for this residency, why there were so many Cloud topics on the agenda for this social media training. He explained it was just as important to emphasize "why" people need to be passionate about Cloud, in addition to the "what" and "how" of blogging.
This reminded me of this quote from fellow author Hugh MacLeod. I highly recommend his series of books.
Excerpted from "Ignore Everybody" by Hugh MacLeod of [gapingvoid.com]
"Blogging requires passion and authority. Which leaves out most people."
Vasfi had invited Cloud experts who already have the authority to blog, and the point of this residency is for the residents to become passionate in sharing their expertise.
Here are some of the people that spoke on Cloud:
What did I present on for my "Share your expertise" session? IBM System Storage, of course! Storage is a critical part of Cloud!
So, my gentle readers, what topics do you want me to write about that combines Storage and Cloud? Enter your suggestions in the comments below.
technorati tags: IBM, Las Vegas, Venetian Hotel, gondola, Vasfi Gucer, Hugh MacLeod, Ric Telford, Jane Munn, Michael Fork, Hans Zai, Odilon Junior, SoftLayer, OpenStack, Cloud Foundry, SmartCloud, SAP, Social Business, System Storage, LotusLive
Continuing my coverage of the ITSO Cloud Social Media Residency, day 4 was focused on incorporating video into your blog.
This blog post is part of a five-part series:
As a filmmaker, I am not stranger to making and being filmed in videos. Here are some of the different types of videos that you can incorporate in your blog.
[Machinima] is the use of real-time computer graphics engines to create a cinematic production.
In 2006, I produced IBM's first [Product Launch in Second Life - April 26 Event].
It was a live event, but we decided to screen capture it for posterity, and we created a short [Second Life Highlights of IBM Product Launch] video on YouTube.
In 2011, I thought it would be good to bring back this video as the basis for an April Fools' prank, titled [IBM System Storage Video Recognized at International Film Festival].
In the prank, I indicated that I had submitted my video to the [Arizona International Film Festival], of AIFF for short, which coincidently was running April 1-20, and that it had won an award. I invited everyone who read my blog to see me accept the award at a ceremony at 6:00pm on April 1 at the Fox Theater, followed by the 8:00pm showing of another award-winning film.
I didn't submit the video, the video didn't win any award, and I was not invited to the award ceremony. I did, however, plan to see the movie at 8:00pm.
When I got there, I learned that a dozen of my friends, not realizing it was a prank, showed up, asking for me. The AIFF was quite amused, and invited me to award ceremony still going on. The other filmmakers were impressed I had concocted such an elaborate social media campaign!
A slideshow is another style of video, animating still images to music. The [Ken Burns effect] was named after the technique fellow filmmaker Ken Burns used in his documentaries.
In 2010, I worked with the XIV team to address FUD that our competitors were flinging about double drive failures. My blog post [Double Drive Failure Debunked: XIV Two Years Later] set the record straight and put this issue to rest once and for all. XIV sales shot up dramatically after this post went public!
Live-action is what we traditionally think of video of humans, cats and other animals. I did [Enterprise Systems: Storage] for a product launch last year, and [New Redpaper on IBM Smart Storage Cloud] to promote the new ITSO Redpaper.
For this residency, one of the exercises was to make a quick 30-60 second live-action video talking about your thoughts on cloud, when was a good "cloud moment" or vision for the future.
Here Martin Keen (IBM Redbooks Project Leader) is filming Farzad Aidun, IBM Cloud Client Technical Specialist for US Federal. His video is [Cloud: Meet Farzad Aidun].
Here is my video [My Cloud Moment by Tony Pearson], referring to Derek Gottfrid's success at the New York Times using Cloud to convert millions of articles into PDF. You can read the original NYT article [Self-Service, Prorated Supercomputing Fun!]
For some fun, Martin put together a [blooper reel].
What was your "Cloud moment"? When did you realize that Cloud Storage and Cloud Computing was a major driver for business growth? Enter your Cloud moment in the comments below!
technorati tags: IBM, machinima, Second Life, Arizona International Film Festival, AIFF, Ken Burns, Ken Burns Effect, XIV, DDF, Animoto, ITSO, Redbooks, Farzad Aidun, NYT, DerekGottfrid, Martin Keen, Camtasia, Jing
Wrapping up my coverage of the ITSO Cloud Social Media Residency, the final day was focused writing your first blog post.
This blog post is part of a five-part series:
Each resident presented at least six proposals for blog post ideas. A proposal included a title and short description of what it would entail. Titles had to be less than 70 characters, and the short descriptions were typically just a few sentences.
These were presented to the entire team, and we picked them apart, suggested better wording for the titles, or different ways to approach the topic.
IBM Social Media Guidelines
The residents were reminded to abide by the [IBM Social Media Guidelines] which are made publicly available for all to see.
I also subscribe to the notion of the [Blog with Integrity] oath, which is as follows:
"I treat others respectfully, attacking ideas and not people. I also welcome respectful disagreement with my own ideas.
Words to live by.
The residents spent most of the day working on our blogs from the proposals that were approved. The target was around 400 to 600 words in length, with one or two stock photos.
IBM is the #1 vendor for Social Business tools, so it makes sense for us to use our own stuff to facilitate the submission process. The residents submit their blog posts to IBM Connections as an activity in the Cloud Social Media Residency community. All of the resources we used, and all the presentations we saw, are all here in the community.
As an incentive, prizes were given out to those who submitted the most posts by end of the day.
One was the book, signed by fellow author Ed Brill, titled [Opting In: Lessons in Social Business from a Fortune 500 Product Manager].
I brought in a few copies from my book series [Inside System Storage: Volume I, Volume II, Volume III, Volume IV and Volume V.]. I signed them personally to each winner.
We were given certificates for completing the class, and a "Redbooks Thought Leader" emblem to put on our blog.
Ryan Boyles took a group photo! If it seems that the photo is slightly askew, it is to make me look taller. Yes, I could have used GIMP to fix the orientation, but why bother? I look tall! Woo hoo! I will have to remember this technique for future group photos.
Lastly, I would like to thank Vasfi, Tamikia, Hillary, Caroline, Ric, Jane, LeeAnne, Tina, Karen, Michael, Shelbee, Farzad, Stewart, Arun, Eric, Chris, Hans, Odilon, Mohsin, Wolfgang and the rest of the ITSO team for a wonderful job organizing this week!
technorati tags: IBM, ITSO, Social media guidelines, blog integrity, social business, IBM Connections, Ed Brill, Redbooks, thought leader, Ryan Boyles, Vasfi Gucer, Tamikia Barrow, Hillary Danz, Caroline Wall, Ric Telford, Jane Munn, LeaAnne Williams, Tina Williams, Karen Davis, Michael Fork, Shelbee Eigenbrode, Farzad Aidun, Wolfgang Kulhanek, Stewart Hyman, Arun Anandasivam, Eric Kern, Mohsin Syed, Chris Rosen, Hans Zai, Odilon Junior
If Eskimos have 37 words for "snow", then EMC has perhaps a similar number of names for "failure". I have already covered a few of their past attempts, including [ATMOS], [Invista], and [VPLEX]. Last week, EMC introduced its latest, called XtremeIO.
But rather than focus on XtremeIO's many shortcomings, I thought it would be better to point out the highlights of IBM's All-Flash array, IBM FlashSystem.
But first, a quick story.
Two years ago, I worked the booth at [Oracle OpenWorld 2011]. After a conference attendee had visited the booths of Violin Memory and Pure Storage, he asked me why IBM did not have an all-Flash array.
Since then, IBM has added 800GB support to the Storwize V7000, doubling the capacity. More importantly, IBM acquired Texas Memory Systems, and offers a much better all-Flash array.
Flash can be deployed in three levels. The first is in the server itself, such as with PCiE cards containing Flash chips, limited to applications running on that server only.
The second option is a hybrid disk system, that can intermix Flash-based Solid State Drives (SSD) with regular spinning hard disk drives (HDD). These can be attached to many servers.
The problem with this approach is that when Flash is packaged to pretend to be spinning disk, it undermines some of the performance benefits. Traditional disk system architectures using SCSI commands over Device adapter loops can introduce added latency.
The third fits snuggly in the middle: all-Flash arrays designed from the ground up to be only Flash.
Whereas SSD can typically achieve an I/O latency in the 300 to 1000 microseconds range, IBM FlashSystem can process I/O in the 25 to 110 microsecond range. That is a huge difference!
(FTC Disclosure: The U.S. Federal Trade Commission requires that I mention that I am an IBM employee, and that this post may be considered a paid, celebrity endorsement of both the IBM FlashSystem and IBM Storwize family of products. I have no financial interest in EMC, do not endorse the XtremeIO mentioned here, and was not paid to mention their company or products in any manner.)
Fellow blogger and IBM Master Inventor Barry Whyte has a great comparison table in his blog post [Extreme Blogging]. I thought I would add an added column for the Storwize V7000 with 18 Solid State drives.
While it is easy to show that EMC's XtremeIO does not hold a candle to IBM FlashSystems, I think it is more amusing that it is not even as good as a Storwize V7000 with SSD that IBM offered two years ago, long before [EMC acquired XtremeIO company] back in May 2012.
But don't just take my word for it, fellow blogger Robin Harris, on his StorageMojo blog, has several posts, including [EMC's Xtreme embarrassment] and [ XtremLY late XtremIO launch]. Both are worth a read.
Earlier this year, [IBM announced it is investing $1 Billion USD in Flash technology]. EMC's announcement last week shows that they are at least 18 months behind IBM in Flash technology solutions.