Comment (1) Visits (8709)
Next week I am "briefing" a client on a variety of topics, everything from our overall strategy, to our DS4000 disk systems, LTO tape, the DR550, and storage virtualization. A lot to cover, and they only gave me 60 minutes!
The challenge is not gathering the material, as it is shrinking it down to cover all the key points into a fluid story. Which reminds me of a saying we have inside IBM: "Develop with prose, Market with poetry." When I was in development, I had to write some huge specifications. Now that I am in marketing, the fewer words the better. In looking to see if this saying was a modified version of a famous quote from someone else, I encountered this interesting quote below. John Windsor of YouBlog might argue this could apply to most marketing attempts just as easily as most poetry.
Most people ignore most poetry
Roger over at Creative Think asks ifChip Heath is the Next Malcolm Gladwell?, relating to a book called "Made to Stick". I just started reading this book yesterday, but it starts out with how some stories are more memorable than others. Some just "stick" in your head, like songs, and others are quickly forgotten.
I tell a lot of stories, some stick, some don't. For example, I had read in a Barnes and Noble flyer a description of a book that interested me. I went to the store, but had forgotten to bring the flyer with me. When the person at the help desk offered to help me find it on their computer system, I realized that I could not remember the author, the title nor the publisher. The only thing I could remember was that it was a dark green book. It was actually a collection of short stories that were all 55 words in length, all winners of a 55-word story contest. She then took out the flyer itself, and we found it easily from there. She asked why I only remembered that it was green, and I told her: "Because I collect green books."
I am amazed that the writers could cram a setting, characters, plot and resolution into only 55 words, and then I saw Anecdote's post Let's Be Brief which talks about the latest 6-word story contest, inspired by Hemmingway’s shortest story, which was only six words long.
Now that's brief!Read More]
Comments (2) Visits (10811)
Today, January 16, IBM launches its latest disk system, the DS3000 series.
There are actually three products in the DS3000 series:
With this announcement, IBM provides entry-level storage at the "less-than-$5000" price point, withsupport for intermix of 10K and 15K RPM drives, and scalable up to 14.4 TB capacity.This would be ideal storage for HP, Dell, IBM System x and BladeCenter servers.
Today, in the US, is Martin Luther King day. There is a good post about this by Seth Godin.Dr. King had a vision for the future, and is most remembered by his speech that began: "I have a dream..."
IBM also has a vision for the future, and like Martin Luther King's speech, is startingto enable change. Last February 2006, IBM launched "Information on Demand", a visionthat involves bringing together our hardware, software, and services.
The impact has not gone unnoticed. Barron's featured IBM in an article titled "The New IBM".
I suspect bloggers helped get the word out. Here's a graph fromYahoo! Financeshowing the IBM stock price over the pastsix months. This blog started in September, when stock was in the low 80's, and now it is in thehigh 90's. I can't take all the credit, of course, as there are now over 3000 IBMers blogging, either inside thecompany, or externally to the rest of the world.
And the future continues to look bright.Greg over at IBMeye feels thatIBM stock poised for anotherstrong year.
If the analysts are right, 2007 is going to be a good year!
Comments (3) Visits (9836)
Continuing on my theme of storage area networking, today I thought I would coverthe concept of convergence. This is the notion of disparate things that come together.
Convergence plays a big role in Apple's new iPhone.ExpatJane has a nicecollection of news articles.Gizmodo has a two part hands-on experience of the iPhone hereand here. Seth Godin opines that theiPhone is not for everyone.
I would fall into the "not for me" category, at least at this time. The iPhone is GSM-capable phone with the ability to store 4GB or 8GB of music, photos and video, and has incorporated a 2 megapixel camera. Currently, I have separate components:
Since I visit government agencies, research and development labs, and other places that don't allow cameras, I have to either chose a cell phone that does not have camera capability in it, or have a camera phone that I leave behind in the car or at the front desk. I have chosen to get cell phones with NO camera. So, NOT having a camera is a primary feature I look for, but this is getting harder and harder these days. I don't know if Apple plans to have a non-camera version of their iPhone, but that would be a deal-breaker for me.
I do carry a separate camera, and where it is permissible, use it separately. This is especially useful if you do a lot of whiteboard or flipchart presentations, and want to capture what you have written for later. (For a great example of how effectively whiteboards can be used, check out these videos from UPS.)A picture is worth a thousand words, and is easier to convey an idea with pictures, especially in countries that may not speak English. Last month, I got a 7 megapixel camera to replace my 5 megapixel. For my work, 2 megapixel as found in the iPhone is not detailed enough.
As for my iPod, I enjoy that I can carry 60GB of music and photos. When I go on vacations, I can bring my camera and iPod, and connect the two, transferring and viewing the pictures that I take. I can easily free up 5-10 GB of space on my iPod for photos in preparation for a trip, then replace that with music when I am back at home. I also use my iPod as a remote disk drive for my laptop on business trips. Again, the 4GB and 8GB may not be enough for what I need.
Printers were never converged into Personal Computers, but they did have their own convergence. I have a multi-function printer/scanner/fax machine. I used to have separate printer, scanner and fax machines, but now the technology is so inexpensive that it got all combined into one solution.
The same is happening for Storage Area Networking gear.
This convergence then lets the convenience of a handheld device serve as the conduit for doing business, potentially replacing the credit card.IBM helped Visa and Nokia join forces to use cell phones as wallets. According to the article...
"Users can pay for groceries and other purchases by swiping a phone over a reader that electronically communicates with a microchip on the phone. Phone owners confirm the purchase with the push of a button and the deal is complete.
Now that's convergence I can get excited about!Read More]
Continuing on my theme of storage area networking, today I thought I would coverstorage networking at home.
Before the PC, corporate end-users had dumb terminals (displays) connected to mainframes (servers) thatwere then connected to external disk and tape (storage devices). This was all done with direct cable connections,then later through networks. The PC solved this by putting the display, server and storage into one unit, makingit more accessible to smaller businesses and individuals.
Many years ago, Microsoft started out with the vision "A PC on every desktop".The primary reason we even have networks is while everyone might have had their own PC, not everyone had their own printer. (Printers used to be part of IBM's storage division, which we explained as "storage on PAPER"!)Maybe if Microsoft's vision was "A PC and printer on every desktop", history might have turned up different.
Let's take a look at Apple's latest offerings shown at MacWorld 2007 in San Francisco, as well as how rivals battle for connected world at the Consumer Electronics Show (CES) 2007 in Las Vegas.Blogger Wax Banks argues that these announcements mean"the era of the personal computer is coming to an end".
Disclaimer: IBM has close business relationships with both Apple and Microsoft and others,providing the chips inside some of their products. I discuss them here not only becauseI am trying to get you to buy their products, and let IBM benefit indirectly from their success, but because they are newsworthy, and relevant to the topic at hand.
I already access photos and audio with my Tivo, from both my Mac AND my PC,so not much new here for me. Getting my home network connected was one of mytech highlights of 2006 and organizing my audio content was done withILM for my iPod.
Bypassing the PC, by being able to have your television, handheld or phone access data directly will greatlyincrease the demand for storage from businesses that provide information and content, and for storage networking technology in the home. It will be interesting how this all plays out in 2007.Read More]