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We had a great event today! This was a first-of-a-kind product launch, using Second Life as the medium. We invited IBM Business Partners, industry analysts and reporters from the Press to have their "avatars" in-world to watch us launch new tape systems, archive and retention systems, and disk systems announced this month.
Andy Monshaw, IBM System Storage General Manager, welcomed everyone to the event, and introduced our three speakers.He mentioned that this was a great innovative way to meet, collaborate and forge relationships without the carbon pollution associated with travel required by a more traditional face-to-face meeting. We had attendees from the USA, UK, Germany, Sweden, Italy, Colombia, and Brazil.
All the attendees were given a "goody bag" that contained IBM BP-logo clothing, animations and gestures to be used during the meeting.
Eric Buckley, one of our marketing managers for tape systems, introduced our complete line of LTO 4 tape systems, as wellas the TS7520 Virtualization Engine, a virtual tape library for Windows, UNIX and Linux servers. Eric had a virtual 3-Dversion of an LTO cartridge that is photo-realistic and dimensionally correct.
Funda Eceral, our solutions manager for archive and retention offerings, presented the new version of the IBM System Storage DR550, the DR550 file system gateway, and the IBM System Storage Multilevel Grid Archive Manager. At first we thought we would "pass the microphone" from speaker to speaker, but it turned out to be easier just to give all three speakers their own microphone.
Last, but not least, was David Tareen, marketing manager for disk systems, covering the entry-level DS3000 Express disk system bundles designed for our SMB client. David used a black-and-brown pointer stick to point out specific things on the charts.
After the presentations, Kristie Bell, VP of Marketing for IBM System Storage, hosted a Question & Answer (Q&A) panel.Avatars rose their left hand to indicate they had a question.
We thought it would be a good idea to have a few minutes at the end to socialize over a cup of coffee. This involved making a "coffee machine" that dispensed coffee, and the appropriate animations and gestures so that everyone could sip the coffee, and hold the coffee at waist level when they were talking.
The event was held upstairs in one of the conference rooms of the IBM Briefing Center, located on "IBM 8" island.Many people went to the ground floor to look at the many IBM System Storage products on display. Unlike a picture on a web-page, Second Life gives you a 3-D view that you can walk around each product, and get a feel for the size and shape of the hardware.
If you missed the event, you can still visit the IBM Briefing Center. Here is the SLUR We had four photographers and camera-persons on hand to capture still shots, video, audio, and chat text, and are working now to combine them for marketing collateral. I want to thank the builders, script programmers, animators, clothing designers, speakers, editors, and channel enablement team for making this event such a great success! technorati tags: IBM, tape, LTO4, cartridge, systems, TS7520, VTL, DR550, GAM, GMAS, DS3000, Express, SMB, Andy Monshaw, Eric Buckley, Funda Eceral, David Tareen, Kristie Bell, coffee, socialization, display, floor, briefing center, SecondLife
We had four photographers and camera-persons on hand to capture still shots, video, audio, and chat text, and are working now to combine them for marketing collateral. I want to thank the builders, script programmers, animators, clothing designers, speakers, editors, and channel enablement team for making this event such a great success!
technorati tags: IBM, tape, LTO4, cartridge, systems, TS7520, VTL, DR550, GAM, GMAS, DS3000, Express, SMB, Andy Monshaw, Eric Buckley, Funda Eceral, David Tareen, Kristie Bell, coffee, socialization, display, floor, briefing center, SecondLife[Read More]
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IBM had some big announcements today. The theme for today's announcement was "Protected Information", as there are many reasons to protect your most strategic asset, your information. Let's do a quick run-down of a few of them.
I've provided all the links, so that you can delve deeply into all the data sheets.
technorati tags: IBM, Tape, TS3500, TS3310, TS3200, TS3100, TS7520, LTO4, LTO3, CIFS,NFS,LTO, Linear Tape Open, DR550, File System Gateway, SAN, switch, SAN32B-3, System Storage, SOX, HIPAA, compliance, regulation, compliance, archiving, retention[Read More]
This week, I'm in Latin America.
Most businesses in Latin America would be considered "Small and Medium-size" businesses, which we shorten to SMB, but in some places is shortened to SME for "Small and Medium sized Enterprises." The problem with SME is that we often use this to refer to "subject-matter experts," so it can be confusing.
The problem with many acronyms is that in other countries, the letters are re-arranged, based on the syntax of the language.ISO is actually the International Organization for Standards.
Today, we learned about PYME. In Spanish, this stands for pequeñas y medianas empresas, which is literally "small" and "medium" businesses. Of course, most of my colleagues had not recognized PYME, and most of the people we talked to did not understand SMB. Once we equated one to the other, things went smoothly.
For those not familiar with Latin America, I suggest the movieRomancing The Stone, starring Michael Douglas and Kathleen Turner.
It's worth a watch.
SNW wrapped up Thursday. As is often the case, a lot of people have left already.
I saw two presentations worth discussing here in this blog.
Continuing my coverage of SNW Spring 2007, Ron and Vincent kicked off Wednesday main tent sessions with more survey questions:
Q1. How secure is your storage network?
Q2. What was the cause of most downtime in last 12 months?
Thornton May, futurist and columnist for ComputerWorld, presented "Storage 3.0: What Comes After, What Comes Next."I have seen several "futurists" present at conferences like this. They all feel the need to explain what their job is, and what it takes to be one. This time, Thornton indicated he was "ridiculously well-travelled, amazingly well-connected, pathologically observant, and brutally honest." His insights:
Gabriel Broner, General Manager of the newly created "Storage Solutions" division of Microsoft, presented "The Drive to Unified Storage". The people sitting around me asked "What does Microsoft have to do with storage?" He defined "Unified Storage" the way we use it for IBM Sytstem Storage N series "a storage unit that provides both file and block level protocol support." Microsoft is using "e-mail" as the model for data access, identifying the need to have "off-line" copies on your PC or laptop that are synced up with "on-line" sources. Features that were typically only available for high-end applications are now being made available to the masses, like "Volume Snapshot" capability in Windows Vista. On the home front, Microsoft recognizes that typically one person acts as the "IT manager" for the family.
Their survey of storage spend of Fortune 1000 companies. It was not clear if this was for Windows environments, or how the data was collected. These numbers don't match what we hear from our UNIX or mainframe customers.
Microsoft is implementing application changes, such as Office 2007, to simplify storage issues. Storage virtualization is the key for the future, he says, stating that Microsoft's "iSCSI target" software support makes files look like block-oriented volumes. Virtualization is now mainstream, and deploying software on standard hardware is the new storage business model. The end goal is to simplify provisioning, device and resource management, without reducing functionality, narrowing the gap between general IT tasks and specific storage tasks.
Craig Lau, NBC Olympic coverage, presented their success story. Look at the number of "hours" of TV Olympic coverage over the years:
NBC now is able to deliver 70 hours of TV programs per day, shown across their seven channels (NBC, CNBC, MSNBC, Brave, USA Network, Telemundo, and HD-tv). The Olympics in Torino, Italy generated 25,000 tapes in 17 days. Their 100,000 tape Olympic repository is starting to deteriorate, and they need to consider conversion to digital format. Their challenge was that footage was difficult to find and producers needed immediate access to time sensitive/critical content.
Their solution was Digital Asset Management, automating indexing and logging, using an IP-based workflows that reduces the number of people at the Olympics location, and allowing content to be sent back to USA for remote editing.The facilities at Torino involved:
NBC is frustrated by the lack of compatability and interoperability in the video format industry. They have been testing MPEG-1 (1.5 Mbps) formats, and plan to deploy a new system using 1080i for the upcoming 2008 Olympics in Beijing. With the new system, they can index footage by athlete, by event, and by human emotional reaction. They can review and edit footage within 30-45 seconds of live coverage, allowing rough edits to be documented as "Edit Decision Lists" that can be e-mailed or put on USB key for others to review.
Although I missed Anil Gupta's "Blogger Event" on Monday, several bloggers did stop by to visit me at the IBMbooth.
Robin Harris, Tony Pearson, Clark Hodge
Robin Harris writes StorageMojo, and Clark Hodge writ The evening finished off with a Gala Dinner, with an award ceremony for Best Practices.Here were the "Honorees":
The evening finished off with a Gala Dinner, with an award ceremony for Best Practices.Here were the "Honorees":