This blog is for the open exchange of ideas relating to IBM Systems, storage and storage networking hardware, software and services.
(Short URL for this blog: ibm.co/Pearson )
Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
Tony Pearson's books are available on Lulu.com! Order your copies today!
Safe Harbor Statement: The information on IBM products is intended to outline IBM's general product direction and it should not be relied on in making a purchasing decision. The information on the new products is for informational purposes only and may not be incorporated into any contract. The information on IBM products is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described for IBM products remains at IBM's sole discretion.
Tony Pearson is a an active participant in local, regional, and industry-specific interests, and does not receive any special payments to mention them on this blog.
Tony Pearson receives part of the revenue proceeds from sales of books he has authored listed in the side panel.
Tony Pearson is not a medical doctor, and this blog does not reference any IBM product or service that is intended for use in the diagnosis, treatment, cure, prevention or monitoring of a disease or medical condition, unless otherwise specified on individual posts.
The developerWorks Connections Platform is now in read-only mode and content is only available for viewing. No new wiki pages, posts, or messages may be added. Please see our FAQ for more information. The developerWorks Connections platform will officially shut down on March 31, 2020 and content will no longer be available. More details available on our FAQ. (Read in Japanese.)
Next week, I will be in Las Vegas for the 30th annual [Data Center Conference]. This is the fourth year attending this. For a bit of nostalgia, check out my blog posts from the [2008 event] and the [2009 event].
Back in October, Daryl Pereira asked me for an interview about my blog. I get a lot of these requests, but this one was different. Daryl is on the IBM DeveloperWorks team, and he was going to interview me to for the "Great Mind Challenge". This is a fun competition for a group of about 100 college students from San Jose State University to get them to learn blogging best practices and techniques.
This was the one post that put me into the #1 position, with over 70,000 hits so far and counting, and that does not include all the people who read my blog through feed readers or the various cross-postings on IBM Storage Community and IBM Virtual Briefing Center.
This blog post was part of a series on IBM Watson, the computer that beat two humans on the "Jeapoardy!" television game show. Having worked closely with the IBM Research scientists to understand how IBM Watson worked so that I could blog about it, I thought a good way for readers to appreciate how it was put together was to explain how to assemble a scaled-down version. My inspiration was an article by John Pultorak that explained [how to build your own Apollo Guidance Computer (AGC) in your basement].
The blog post series proved to be a big hit. IBM Watson helps to demonstrate many modern computer techniques, including business analytics of Big Data, Cloud Computing, and parallel programming techniques such as Hadoop. Showing that a "Watson Jr." could be built in your basement helped to emphasize that IBM Watson was made from hardware and software that are generally available today.
I am very proud of this blog post. I worked with Moshe Yanai and the rest of the XIV team to be completely accurate and correct to set the right level of expectations. So many false statements and FUD had been thrown out about what would happen if a double drive failure happened during the short 30 minute window of opportunity, and it turns out that in most cases, no data is lost, and in all other cases, the lost data can be easily identified and restored. In most cases, this will be less recovery required than a double drive failure on a traditional RAID-5 disk array.
It was also an opportunity to try out Animoto to create a short and simple video. Normally, when marketing needs a video made, it will cost 25,000 dollars USD or more, and take weeks to produce. I was able to get this video done in just a few hours with no out-of-pocket expenses.
After this post, nearly all FUD in the blogosphere about double drive failures disappeared. More importantly, the XIV sales that quarter (2Q2010) was substantially better than the prior quarter. Many XIV sales reps credit this blog post for that huge bump in XIV sales! I guess this could be the Tony Pearson equivalent of the [Colbert Bump].
In 2009 and 2010, I was the third most influential blogger on IBM's Developerworks, and now in 2011, I have risen to number one position! Internally, we call this "Winning the Devy" (like an Emmy, but for DeveloperWorks bloggers). I would like to thank all my readers for continuing to share in the conversation!
Well, it's Tuesday again, and you know what that means!
This Thursday is the Thanksgiving holiday here in the United States, so instead of announcing IBM products, I wanted to announce the general availability of my latest book, [Inside System Storage: Volume III].
This book includes blog posts from May 2008 to March 2009, along with the ever popular behind-the-scenes commentary on what was going on during IBM's launch of the Information Infrastructure initiative.
Do you know someone who celebrates Chanukah, Christmas, Kwanza, or the Winter Solstice, and have a hard time finding the right gift?
Do you know a client or IBM Business Partner that would appreciate a nominally-priced gift to thank them for their business?
Do you know someone newly hired into IBM or another IT company that could benefit from behind-the-scenes insight and commentary?
As with the other two volumes, Inside System Storage: Volume III is available in your choice of paperback, hardcover, and eBook (Adobe PDF) format.
In the spirit of Thanksgiving, I would like to thank my editor, Susan Pollard, who put in the extra effort, working evenings and weekends, to get this book done in time for the upcoming holiday season. For those outside the United States, there is an American tradition to shop in brick-and-mortar stores on Black Friday (the day after Thanksgiving) and to shop on-line for books like mine on Cyber Monday (the Monday after Thanksgiving).
I would also like to thank my publisher, Lulu.com, for upgrading me to "Spotlight" level, so now I have a spotlight page titled [Books Written by Tony Pearson], making it easy for you to order any of my books in various formats.
And last, but not least, I would like to thank all my friends and family that were supportive these past few difficult months while I was putting this book together.
Next month, I will be in Las Vegas, Dec 4-8, speaking at Gartner's [Data Center Conference]. If you order a book today, and bring it with you to the IBM booth at the Solution Expo, I can sign it for you!
IBM Tivoli Storage Productivity Center v4.2.2 Overview and Update
This was an updated version of the presentation I gave last July in Orlando, Florida (see my post [IBM Storage University - Day 1]). Since it might have been awhile since the Australian audience had heard about the latest and greatest for Tivoli Storage Productivity Center, I decided to cover the enhancements of 4.2.0, 4.2.1 and 4.2.1 combined.
IBM Tivoli Storage Productivity Center is an important part of IBM's "Storage Hypervisor" solution, combining a single pane of glass for management with non-disruptive storage virtualization with SVC and Storwize V7000.
IBM Storwize V7000 and SVC integration with VMware
Alexi Giral from IBM Sydney presented this session on how Storwize V7000 and SVC serve as the "Storage Hypervisor" for VMware server virtualization environments. The focus was on the FCP and iSCSI block-only access modes of these devices, although one could use IBM Storwize V7000 Unified to provide NFS file-level access to VMware. Alexi covered both VMware Vsphere v4 and v5, as there are a few differences.
IBM Storwize V7000 and SVC supports thin provisioning, VMware's VAAI interface, VMware's Site Recovery Manager, and provides a storage management plug-in to Vmware's vCenter. The SVC has extended the distance for split-cluster configurations that support VMware's vMotion live partition mobility and High Availiability (HA) up to 300km using active DWDM.
Tape Storage Reinvented: What's New and Exciting in the Tape World?
Special thanks to Jim Fisher and Jim Karp for providing me this presentation, videos and supporting materials for me to present this session. I gave this as the first break-out session on Tuesday, and then repeated as the last break-out session on Thursday. Several of the attendees in the audience mocked my title, with taunts like "What could be NEW or EXCITING about tape?" I covered four key areas:
The new TS1140 tape drive, including the corresponding model-JC tape that holds 4TB native (12 TB compressed!).
The enhanced TS3500 with the Tape Library Connector Shuttle. I had a video that shows how tapes can be sent from one TS3500 tape library string to another.
The new Linear Tape File System (LTFS), both the single drive edition and the library edition
The new 3592-C07 FICON controller for our mainframe clients
By the end of the session, the folks that taunted me were honestly impressed that they learned a few things, and had not realized so much has been developed recently in the world of tape.
Since Clod Barrera introduced IBM's Smarter Computing initiative during yesterday's keynote session, I took it to the next lower level, with a presentation on how IBM's Storage Strategy aligns with the Smarter Computing approach.
Deduplication -- It's Not Magic, It's Math!
Local IBMer Paul Rizio presented this high-level session on the concepts of data deduplication, and how it is implemented in IBM's N series, TSM and ProtecTIER virtual tape libraries. I first met Paul earlier this year when we were both instructors at Top Gun classes we held in Auckland, New Zealand and Sydney, Australia.
IBM Information Archive for files, email and eDiscovery
This was a reprise of my presentation that I gave last July in Orlando, Florida (see my blog post [IBM Storage University - Day 1]). I explained the differences between backup and archive, the differences between Tivoli Storage Manager and System Storage Archive Manager, and the Information Archive (IA) The Information Archive for files, email and eDiscovery bundle combines IA hardware with content collectors for files and email, eDiscovery analyzer and eDiscovery manager software.
What are Industry Consultants saying about IBM Storage?
Vic Peltz, from our IBM Almaden Research Center, presented this lively presentation on how IT industry analysts gather their information and structure their findings into various models. For many in the audience, this would be their first exposure to concepts like a "Magic Quadrant", "MarketScope" and the various stages of the "Hype Cycle".
IBM SONAS and the Smart Business Storage Cloud
The title of this session just rolls off my tongue, similar to "James and the Giant Peach" or "Harold and the Purple Crayon". I had presented this back in July (see my blog post [IBM Storage University - Cloud Storage]). This time, I had updated the materials to reflect the new SONAS R1.3 release, and the new IBM SmartCloud offerings announced last month.
Of course the big news is that U.S. President Barack Obama is here in Australia, with a stop in Canberra (not far from Melbourne), followed by a stop in Darwin on the north side of this country. This is his first official visit to Australia as president.
The keynote was led by Phil Tasker, IBM Business Unit Executive (BUE) for STG Education Programs in Growth Markets, then Joe Screnci, head of IBM Storage Sales for Australia. IBM is in the Top 10 Training Hall of Fame, and conducts over 40,000 classes worldwide, resulting in over 1.3 million student days of instructions. IBM Systems Lab and Training technical hosts over three dozen conferences like this one every year.
Next was Clod Barrera, Distinguished Engineer and Chief Technical Strategist for the IBM System Storage product line. He covered future trends in storage as they relate to IBM's Smarter COmputing initiative.
Storage for the Clouds
Clod Barrera presented this break-out session on Cloud Storage. He covered why clouds matter, the various types and purposes of cloud, technology and architectures, and where IBM is headed to support this trend.
Storage for Cloud computing was $1 Billion USD business in 2010, and is expected to grow 32 percent CAGR through, compared to 3.8 percent for non-cloud storage. Clod estimates that 10 to 15 percent of all storage will be in cloud deployments by 2015. Of this storage, analysts expect 50 percent in private clouds, and the other 50 percent in public clouds. For private clouds, clients are looking to "Cloudify" their existing IT infrastructures. For public clouds, the projects are mostly green field.
IBM is also looking to the "arms dealer" of choice for Telcos and other companies looking to launch their own Cloud Services. IBM has a Cloud Services Provider Platform (CSP2) specifically to provide all the tools and technologies needed to make this possible.
Last month, IBM launched several new solutions for Cloud. The IBM Starter Kit for Cloud will help existing IT environments adopt cloud technologies. The IBM Service Agility Accelerator for Cloud is available for more advanced deployments. IBM Service Delivery Manager (ISDM) integrates a collection of software to provide complete integrated service management. IBM CloudBurst provides an integrated hardware-and-software stack for both x86 and POWER chipsets.
Multi-tenancy is also a big issue, and this varies depending on deployment model: IaaS, PaaS, or SaaS. Multi-tenancy is needed to help divide up management tasks, and to ensure that shared resources are paid for and meet SLA requirements accordingly.
Clod feels there are good reasons to use high performance, transactional SAN storage for VMware environments, versus NAS which many people consider simpler to deploy. IBM is also active in open standards, including SNIA's Cloud Data Management Interface [CDMI].
Journey to the Private Cloud
Gary Luke from Brocade provided this session on IBM's SAN384B-2 and SAN768B-2 SAN directors. Brocade is one of IBM's suppliers for SAN switches, and thanks to TRILL being adopted last August by IETF, supports multi-hop FCoE configurations! However, Gary did not talk about FCoE, but rather native FCP and FICON support in these new directors.
According to VMware, only 30 percent of x86 workloads are virtualized by any hypervisor. Gary feels that server virtualization and the use of Solid-State Drives (SSD) in disk arrays are driving existing 8 Gbps SAN to upgrade to 16 Gbps. Gary feels that Fibre-Channel based SANs are best positioned to handle unpredictable peaks in a 24-by-7 world.
The SAN384B-2 can house up to 256 ports (8 Gbps) or 192 ports (16 Gbps) in four slots, 9U chassis. The SAN768B-2 can handle twice these, in a 12U chassis. The nice thing about the 16Gbps ports is that they can auto-negotiate down to 10, 8, 4 and 2 Gbps. This is far better than typical N-2 support, often referred to as the speeds supported, such as 4/2/1 and 8/4/2. An upcoming FOS release will allow people with previous generation SAN384B-1/SAN768B-1 directors to move their 8Gbps blades over to the new SAN384B-2/SAN768B-2 generation models.
Since most CWDM and DWDM only support maximum 10 Gbps FC and 10GbE, Brocade's 16Gbps can automatically drop down to 10 Gbps for direct attachment to CWDM/DWDM, rather than having a step-down box normally required.
A major advancement is the change from copper to optical "Inter-Chassis Links" (ICL). Unlike Inter-switch links (ISL) that use up SAN ports on each box, the ICL is faster, more efficient and does not consume ports. Normally, clients would connect two directors together, but now you can connect up to six chassis together! For example, you can have four SAN368B-2 connected to your host servers, ICL attached to two SAN768B-2, that are then connected to your disk and tape storage devices. The fiber optic ICL allow for up to 50 meters distance. Combining six chassis together would allow the complex to support over 3,000 ports (8 Gbps) or 2,300 ports (16 Gbps).
The SAN384B-2 and SAN768B-2 supports "virtual SAN" logical switches, traffic isoliation (TI) zones, fabric-assigned WWNNs, and fabric-based QoS.
Lastly, Brocade offers a free utility called [SANhealth] that will gather data from your b-type, m-type and even Cisco MDS-based SAN. The data can then be sent to Brocade for analysis, and Brocade will then email back some nice Visio graphs, spreadsheets and other analysis results on the health of your SAN.
Continuing my coverage of the [IBM System x and System Storage Technical Symposium], I thought I would start with some photos. I took these with cell phone, and without realizing how much it would cost, uploaded them to Flickr at international data roaming rates. Oops!
Here are some of the banners used at the conference. Each break-out session room was outfitted with a "Presentation Briefcase" that had everything a speaker might need, including power plug adapters and dry-erase markers for the whiteboard. What a clever idea!
Here is a recap of the last and final day 3:
Understanding IBM's Storage Encryption Options
Special thanks to Jack Arnold for providing me his deck for this presentation. I presented IBM's leadership in encryption standards, including the [OASIS Key Management Interoperability Protocol] that allows many software and hardware vendors to interoperate. IBM offers the IBM Tivoli Key Lifecycle Manager (TKLM v2) for Windows, Linux, AIX and Solaris operating systems, and the IBM Security Key Lifecycle Manager (v1.1) for z/OS.
Encrypting data at rest can be done several ways, by the application at the host server, in a SAN-based switch, or at the storage system itself. I presented how IBM Tivoli Storage Manager, the IBM SAN32B-E4 SAN switch, and various disk and tape devices accomplish this level of protection.
NAS @ IBM
Rich Swain, IBM Field Technical Sales Specialist for NAS solutions, provided an overview of IBM's NAS strategy and the three products: Scale-Out Network Attached Storage (SONAS), Storwize V7000 Unified, and N series.
IBM System Networking Convergence CEE/DCB/FCoE
Mike Easterly, IBM Global Field Marketing Manager for IBM System Networking, presented on Network convergence. He wants to emphasize that "Convergence is not just FCoE!" rather it is bringing together FCoE with iSCSI, CIFS, NFS and other Ethernet-based protocols. In his view, "All roads lead to Ethernet!"
There are a lot new standards that didn't exist a few years ago, such as PCI-SIG's Single Root I/O Virtualization [SR-IOV], Virtual Ethernet Port Aggregator [VEPA], and [VN-Tag], Data Center Bridging [DCB], Layer-2 Multipath [L2MP], and my favorite: Transparent Interconnect of Lots of Links [TRILL].
Last year, IBM acquired Blade Network Technologies (BNT), which was the company that made IBM BladeCenter's Advanced Management Module (AMM) and BladeCenter Open Fabric Manager (BOFM). BNT also makes Ethernet switches, so it has been merged with IBM's System Storage team, forming the IBM System Storage and Networking team. Most of today's 10GbE is either fiber optic, Direct Attach Copper (DAC) that supports up to 8.5 meter length cables, or 10GBASE-T which provides longer distances of twisted pair. IBM's DS3500 uses 10GBASE-T for its 10GbE iSCSI support.
Last month, IBM announced 40GbE! I missed that one. The IT industry also expects to deliver 100GbE by 2013. For now, these will be used as up-links between other switches, as most servers don't have the capacity to pump this much data through their buses. With 40GbE and 100GbE, it would be hard to ignore Ethernet as the common network standard to drive convergence.
Fibre Channel, such as FCP and FICON, are still the dominant storage networking technology, but this is expected to peak around 2013 and start declining thereafter in favor of iSCSI, NAS and FCoE technologies. Already the enhancements like "Priority-based Flow Control" made to Ethernet to support FCoE have also helped out iSCSI and NAS deployments as well.
The iSCSI protocol is being used with Microsoft Exchange, PXE Boot, Server virtualization hypervisors like VMware and Hyper-V, as well as large Database and OLTP. IBM's SVC, Storwize V7000, XIV, DS5000, DS3500 and N series all support iSCSI.
IBM's [RackSwitch] family of products can help offload traffic at $500 per port, compared to traditional $2000 per port for IBM SAN32B or Cisco Nexus5000 converged top-of-rack switches.
IBM's System Networking strategy has two parts. For Ethernet, offer its own IBM System Networking product line as well as continue its partnership with Juniper Networks. For Fibre Channel and FCoE, continue strategic partnerships with Brocade and Cisco. IBM will lead the industry, help drive open standards to adopt Converged Enhanced Ethernet (CEE), provide flexibility and validate data center networking solutions that work end-to-end.
Special thanks to Anthony Vandewerdt, who sent me his version of this presentation that he planned to present in Australia next week. I "smartened it up" (or whatever the appropriate phrase is the opposite of "dumbed it down") for the technical audience.
Recovery procedures for single and double drive failures. A double drive failure on an XIV typically involves less recovery effort than traditional RAID5-based disk systems, and in many cases results in no data loss whatsoever. I provided details on this in my blog post [Double Drive Failure Debunked: XIV Two Years Later], so no need to repeat myself here.
Replacing the Automatic Transfer Switch (ATS) non-disruptively. To support either single-phase and triple-phase power sources, the XIV uses an ATS to take two independent power feeds, and distribute this out to the three Uninterruptible Power Supplies (UPS).
Built-in Migration capability to copy data off other disk systems over to the XIV.
Configuring Synchronous and Asynchronous mirroring using either the Fibre Channel or Internet Protocol ports.
Optimizing the use of XIV for VMware, AIX and other operating systems.
The IBM XIV Storage System is quite popular in New Zealand, with four times more boxes sold per capita than the other countries in the Asia Pacific region. I covered both the A14 model as well as the new Gen3 model.
Business Continuity/Disaster Recovery (BC/DR) Update: Lessons, Planning, Solutions
My colleague Vic Peltz from IBM Almaden presented on lessons learned from Hurricane Katrina and various other natural disasters. Unlike tradtional presentations the focus on technology, Vic took a different approach, focusing on people and procedures. I was here last year when the earthquake hit Christchurch on the south island, so I was well aware that BC/DR was top of mind for many of the attendees. Throughout this week, I have felt tremors, and many of the locals told me that these happen all the time.
Introduction to IBM Storwize V7000
I knew I was in trouble when the request for me to present Storwize sounded like something from [Mission Impossible]:
"Good morning, Mr. Pearson. Your mission, should you choose to accept it, involves presenting Storwize V7000 in Auckland, New Zealand. You may also present the Storwize V7000 Unified, but it is essential that you not cover the SAN Volume Controller or SONAS products from which they are based upon, as you will not have enough time. The audience is very technical, so be careful. As always, should any questions come up that you cannot answer, the conference coordinators will disavow all knowledge of your actions, nor reimburse your laundry charges. This message will self-destruct in five seconds."
Well, I accomplished my mission in 75 minutes. I was able to cover the block-only version of the IBM Storwize V7000, with support for clustering the control enclosures, expansion drawers and external storage virtualization. I then spent a few minutes on the block-and-file Storwize V7000 Unified, which adds support for CIFS, NFS, HTTPS, FTP and SCP protocols through two new "file modules", with integrated support for backup and anti-virus checking. I covered both IBM Easy Tier for sub-LUN automated tiering between Solid-State Drives (SSD) and spinning disk, as well as Active Cloud Engine for file-based movement between disk and tape.
This week, I will be in Auckland, New Zealand for the [IBM System x and System Storage Technical Symposium]. This is a three-day event, with 35 unique sessions and labs. The agenda is organized with a keynote session in the beginning, followed by 12 time slots over three days, each slot offering five different break-out session topics to choose from. Here is a recap of Day 1:
The keynote was led by Phil Tasker, IBM Business Unit Executive (BUE) for STG Education Programs in Growth Markets, then Matt Paterson, General Manager for Sales in New Zealand say a few words. IBM is in the Top 10 Training Hall of Fame, and conducts over 40,000 classes worldwide, resulting in over 1.3 million student days of instructions. IBM Systems Lab and Training technical hosts over three dozen conferences like this one every year. This is the first time that System x and Storage Symposium has been run in New Zealand, and based on the incredibly good turn-out, will probably be a regular event.
Matt Ziegler - HPC
Matt Ziegler, IBM Senior HPC Solutions Architect for the iDataPlex marketing team, gave an introdcution to HPC during the keynote, then provided more details in a break-out session.
In the High Performance Computing (HPC) market, IBM POWER used to be the dominant chipset, with over 200 of the top 500 supercomputers back in June 2001. Today, only about 50 use POWER. Rather, over 350 of the top 500 supercomputers use x86 instead. HPC represents a 6.3 percent growth opportunity for computer, 9.3 percent growth for storage, and 8.6 percent growth for services.
IBM's leadership in energy efficiency applies to HPC as well. In the "Green 500", a ranking based on MFLOPS/Watt, 19 of the top 25 are from IBM. IBM's iDataPlex is the most energy efficient x86 platform, at 401 MFLOPS per Watt.
Overall, x86 is growing. In 2005, x86 had 48 percent of the market, RISC/Itanium had 39 percent, and mainframe had 12 percent. In 2009, x86 grew to 56 percent, RISC/Itanium dropped to 33 percent, and mainframe to 11 percent. By 2014, Matt projects that x86 will be 63 percent, RISC/Itanium will drop to 30 percent, and mainframe to 7 percent.
The most popular form factor for x86 are blades. Growing from 8 percent in 2005, to 20 percent in 2009, and projected to be 33 percent by 2014.
IBM's Storage Strategy in the Era of Smarter Computing
I gave this presentation twice today. It has evolved quite a bit from the version I presented in Orlando last July. Attendees appreciated that my colorful analogies and stories helped them better understand the concepts of Big Data analytics, Workload-Optimized systems, and Cloud Storage offerings.
SONAS Product Review and Demo
Rich Swain presented IBM's Scale-Out Network Attached Storage (SONAS) and provided a live demo connecting to a box here in New Zealand. This is a topic I often present at the Tucson Executive Briefing Center, but it is always good to hear someone else's spin.
Phil Tasker invited everyone to the Welcome Reception after the last sessions. There was food and drink, and prizes! One person won an Xbox-360 game console, and two people won iPads.
IBM wins lots of awards, but this time is unique: [IBM and Fox Networks Group have jointly won an Engineering Emmy® Award] for Innovation from the Academy of Television Arts & Sciences. According to the Academy, by improving the ability of media companies to capture, manage and exploit content in digital form, IBM and Fox have fundamentally changed the way that audio and video content is managed and stored. Here's an excerpt from the IBM Press Release:
"By standardizing technologies in this way, Fox can now use open-standard, file-based tape in all aspects of production, post-production and distribution functions – displacing costly proprietary tape formats and/or disk subsystems. This provides media companies with the consumer equivalent of having their entire library of DVDs online and available at any time, and the ability to go to a specific scene, in any one of the movies, in an instant.
In the early stage of the technology initiative, the IBM/Fox team applied IBM-patented technologies invented by IBM Research for high-speed data movement. They also integrated traditional broadcast transport and encoding standards with IT industry open standards. This allowed either Standard Definition (SD) or HD programming to be available in real time for digital recording and repurposing -- with improved economics."
Unfortunately, people didn't like the name, but they loved the acronym, so it was renamed to Linear Tape File System. IBM offers LTFS single-drive edition on its LTO-5 and TS1140 tape drives, and LTFS library-edition across all of its tape libraries. Since everyone hates proprietary vendor lock-in, IBM has graciously shared LTFS as an open source standard with the rest of the Linear Tape Open consortium.
(Note: I was not there at the awards ceremony. The pictures were taken by Ed Childers, David Pease and Rainer Richter of each other. Additional photos are available on this [Flicr photo album].)
(1) Rainer Richter, Media Technology Market Partners LLC [MTMP], presenting the Emmy to Steve Canepa, IBM General Manager for Media and Entertainment industry. MTMP is an IBM Business Partner that offers integrated solutions for LTO and LTFS, consulting, services, and technology to the media and entertainment industry…
(2) Ed Childers, IBM manager of the Tape Drive Development team, holding the Emmy. Fellow IBM blogger Steve Hamm credits Ed on coming up with the idea for LTFS seven years ago, in his blog post [Coding and Loading in Las Vegas: How a Team of IBM Researchers Helped Transform the Way Video is Stored]. Ed wanted to make tape storage easier to use and to integrate it into the workflow of networks and studios, and suggested using an indexing system that would allow people to write software that would make video more accessible.
(3) David Pease, IBM Senior Technical Staff Member from the IBM Almaden Research Center, holding the Emmy. Along with Lucas Villa Real (IBM Brazil) and Michael Richmond (IBM Almaden), David and his team were able to come up with a working prototype in just four months. Michael discusses this in his posts [Tape? Does anyone care about Tape anymore?"] and [the Emmy goes to... LTFS].
Of course, Technology is only worthwhile if you put it to use. Our friends at FOX initially partnered with IBM to develop this video archive solution for the National Football League (NFL). If there is one place that "re-purposes" a lot of video footage, it is sports television. The technology proved so useful that FOX has since expanded it to other types of programming.
An exciting new addition to the IBM storage line, the Storwize V7000 is a very versatile and solid choice as a midrange storage device. This session will cover a technical overview of the controller as well as its positioning within the overall IBM storage line.
xST04 - XIV Implementation, Migration and Optimization
Attend this session to learn how to integrate the IBM XIV Storage System in your IT environment. After this session, you should understand where the IBM XIV Storage system fits, and understand how to take full advantage of the performance capabilities of XIV Storage by using the massive parallelism of its grid architecture. You will learn how to migrate data onto the XIV and hear about real world client experiences.
xST05 - IBM's Storage Strategy in the Smarter Computing Era
Want to understand IBM's storage strategy better? This session will cover the three key themes of IBM's Smarter Computing initiative: Big Data, Optimized Systems, and Cloud. IBM System Storage strategy has been aligned to meet the storage efficiency, data protection and retention required to meet these challenges.
IBM offers encryption in a variety of ways. Data can be encrypted on the server, in the SAN switch, or on the disk or tape drive. This session will explain how encryption works, and explain the pros and cons with each encryption option.
sAC01 - IBM Information Archive for email, Files and eDiscovery
IBM has focused on data protection and retention, and the IBM Information Archive is the ideal product to achieve it. Come to this session to discuss archive solutions, compliance regulations, and support for full-text indexing and eDiscovery to support litigation.
sGE04 - IBM's Storage Strategy in the Smarter Computing Era
Want to understand IBM's storage strategy better? This session will cover the three key themes of IBM's Smarter Computing initiative: Big Data, Optimized Systems, and Cloud. IBM System Storage strategy has been aligned to meet the storage efficiency, data protection and retention required to meet these challenges.
sSM03 - IBM Tivoli Storage Productivity Center – Overview and Update
IBM's latest release of IBM Tivoli Storage Productivity Center is v4.2.2, a storage resource management tool that manages both IBM and non-IBM storage devices, including disk systems, tape libraries, and SAN switches. This session will give an overview of the various components of Tivoli Storage Productivity Center and provide an update on what's new in this product.
sSN06 - SONAS and the Smart Business Storage Cloud (SBSC)
Confused over IBM's Cloud strategy? Trying to figure out how IBM Storage plays in private, hybrid or public cloud offerings? This session will cover both the SONAS integrated appliance and the Smart Business Storage Cloud customized solution, and will review available storage services on the IBM Cloud.
sTA01 - Tape Storage Reinvented: What's New and Exciting in the Tape World?
This very informative session will keep you up to date with the latest tape developments. These include the TS3500 tape library connector Model SC1 (Shuttle). The shuttle enables extreme scalability of over 300,000 tape cartridges in a single library image by interconnecting multiple tape libraries with a unique, high speed transport system. The world's fastest tape drive, the TS1140 3592-E07, will also be presented. The performance and functionality of the new TS1140 as well as the new 4TB tape media will be discussed. Also, the IBM System Storage Linear Tape File System (LTFS), including the Library Edition, will be presented. LTFS allows a disk-like, drag-and-drop interface for tape. This is a not-to-be-missed session for all you tape lovers out there!
In December, I will be going to Gartner's Data Center Conference in Las Vegas, but the agenda has not been finalized, so I will save that for another post.
The Metro Atlanta Chamber (MAC) is focused on bringing businesses and jobs into the Metro Atalanta area, and to help its members connect with other companies that can help them thrive. The MAC cover the Metropolitan region of Atlanta (5.8 million people) and 28 counties in Georgia.
The event was called "Technology Thursday", where the MAC holds a meeting on the third Thursday of every month, to discuss technology issues. The audience was a mix of business owners, sales executives, and managers. The event allowed for people to network with each other, as well as learn something new from a subject matter expert. This was the last one for 2011, to avoid conflicts with upcoming holidays in November and December.
Last year, I presented "The Future of Storage" in seven cities across Australia and New Zealand. Then, back in August, I presented "The Future of IT Storage" as an [InfoBoom Webinar] from Calgary in Canada.
This was a big success, and triggered the idea from our mid-market events team to have me travel across United States and meet with clients face-to-face in an informal setting. This started with a [Lunch-and-Learn at Indianapolis].
Next week, I will be in Atlanta. I will be presenting "The Future of IT Storage" at the Metro Atlanta Chamber of Commerce [Technology Thursday].
Here are the details:
Oct. 20, 2011
3:00 - 4:30pm
Metro Atlanta Chamber
235 Andrew Young International Blvd
Atlanta, GA 30303
Contact Catherine Pearson (no relation) at (404)586-8429 if you want to register!
IBM had over a dozen storage-related announcements this week. This is my third and final part in my series to provide a quick overview of the announcements.
IBM Tivoli® Storage Manager v6.3
IBM Tivoli Storage Manager is market-leading software that provides not just backup, but also HSM and archive capabilities across a wide variety of operating systems. Originally developed in the IBM Almaden Research Center, it then moved about 15 years ago to Tucson to become a commercial product.
The new TSM v6.3 introduces site-to-site hot-standby disaster recovery feature that replicates the TSM meta data and data for fast recovery. The maximum number of objects supported has doubled to four billion. Reporting has been enhanced using technologies borrowed from IBM Cognos. Lastly, a feature on Tivoli Storage Productivity Center has been carried forward to deploy and update agents on the various clients.
IBM Tivoli Storage FlashCopy Manager coordinates application-aware backups through the use of point-in-time copy services such as FlashCopy or Snapshot on various IBM and non-IBM disk systems. The versions can remain on disk, or optionally processed by Tivoli Storage Manager to move them to external storage such as tape for added protection.
There will always be a spot in my heart for this product, as the method to use FlashCopy for application-aware backups on the mainframe was my 19th patent, and subsequently delivered as a series of enhancements to DFSMS over the past decade on the z/OS operating system. It is good to see this innovation has "jumped over" to distributed systems.
The new FlashCopy Manager v3.1 adds support for HP-UX and VMware, expands support for IBM DB2 and Oraqcle databases, and introduces an interface for custom business applications.
IBM Tivoli Storage Manager for Virtual Environments v6.3
TSM for VE is a new addition to the TSM family, focused on being able to coordinate hypervisor-aware data protection. Initially it supports VMware, but IBM has plans to support a variety of other server virtualization hypervisors as well, as over 40 percent of companies run two or more hypervisors in their data center.
The new TSM for VE v6.3 adds a VMware vCenter plug-in, and support for hardware-based disk snapshots.
IBM Tivoli Storage Productivity Center v4.2.2
A long time ago, I was the chief architect IBM Tivoli Storage Productivity Center v1, now we are already up to v4.2.2 release!
IBM has added enhanced reporting based on IBM Cognos technology, including storage tiering analysis reports (STAR). Few companies keep all of their storage tiers in a single disk system. Rather, they have different boxes, and often from different vendors. IBM's Productivity Center can report on both IBM and non-IBM disk systems. New this release is support for the internal disks of the Storwize V7000 midrange disk system.
Productivity Center's "SAN Planner" has been enhanced to consider XIV replication criteria. This SAN Planner helps clients decide where to carve LUNs, and to make sure they pick the right place given all of the criteria such as remote copy replications.
Last year, we introduced Productivity Center for Disk Midrange Edition (MRE) which to offer lower price when you are only managing midrange disk systems DS5000, DS3000, Storwize V7000 and SVC managing these. This was so successful, that we now have TPC Select, which is basically Productivity Center Standard Edition (SE) for these midrange disk systems.
Whew! I have already heard from some of my readers to slow down, that this is too much information to deal with all at once. IBM has tried everything from having just a few announcements nearly every Tuesday, to having huge launches every two to three years, and settled in the middle with announcements about four to five times per year.
This week, IBM made over a dozen announcements related to IBM storage products. Here is part 2 of my overview:
IBM System Storage® DS8000 series microcode
One of the advantages of acquiring XIV as IBM's other high-end disk system, is that it allows the DS8000 team to focus on the IBM i and z/OS operating systems. As a result, IBM DS8000 has over half the mainframe-attach market share.
For both the DS8700 and DS8800 models, IBM Easy Tier now support sub-LUN automated tiering across three storage tiers: Solid-State Drives, high-performance spinning disk drives (15K and 10K RPM), and high-capacity disk drives (7200 RPM).
For System z customers, the latest DS8000 microcode has synergy with z/OS and GDPS, now supporting 4x larger EAV volumes, faster high-performance FICON (zHPF), and Workload Manager (WLM) integration with the I/O Priority Manager. IBM has a world record SAP performance of 59 million account postings per hour. DB2 v10 for z/OS queries were measured at 11x faster using the new zHPF feature.
IBM System Storage® DS8800 systems
On the hardware side, the DS8800 now supports a fourth frame to hold a total over 1,500 disk drives. Yes, we have customers that three frames wasn't enough, and they wanted more.
IBM is now also offering new drive options. Small Form Factor (2.5 inch) drives now include 300GB 15K RPM drives, and a 900GB 10K RPM drives. But wait! There's more! The DS8800 is no longer a SFF-only box, it now allows for mixing in Large form factor (3.5 inch) drives, starting with the 3TB NL-SAS 7200 RPM drive.
IBM XIV® Storage System Gen3
We announced the XIV Gen3 already, but we have two enhancements.
First, we now offer a model based entirely on 3TB NL-SAS drives. If you are thinking, what IBM is going to put 3TB drives into everything? Yup. Once we go through all the pain and suffering of qualifying a drive, we make sure we get our money's worth!
Secondly, we have now an iPad application to manage the XIV. This has nothing to do with Apple CEO Steve Jobs passing away last week, it was merely coincidence.
IBM Real-time Compression Appliances™ STN6500 and STN6800 V3.8
The latest software for RtCA now supports Microsoft SMB v2, and enhanced reporting so that storage admins know exactly the benefits of the compression ratios of different file extensions.
IBM System Storage EXP2500 Express®
The EXP2500 is for direct-attach situations, like the IBM BladeCenter. IBM adds LFF 3.5-inch 3TB NL-SAS drives, SFF 2.5-inch 300GB 15K RPM SAS drives, and 900GB 7200 RPM NL-SAS drives.
My colleague Curtis Neal refers to these as "B.F.D" announcements, which of course stands for Bigger, Faster, Denser!
Well, it's Tuesday, and you know what that means... IBM announcements!
In today's environment, clients expect more from their storage, and from their storage provider. The announcements span the gamut, from helping to use Business Analytics to analyze Big Data for trends, insights and patterns, to managing private, public and hybrid cloud environments, all with systems that are optimized for their particular workloads.
There are over a dozen different announcements, so I will split these up into separate posts. Here is part 1.
IBM Scale Out Network Attach Storage (SONAS) R1.3
I have covered [IBM SONAS] for quite some time now. Based on IBM's General Parallel File System (GPFS), this integrated system combines servers, storage and software into a fully functional scale-out NAS solution that support NFS, CIFS, FTP/SFTP, HTTP/HTTPS, and SCP protocols. IBM continues its technical leadership in the scale-out NAS marketplace with new hardware and software features.
The hardware adds new disk options, with 900GB SAS 15K RPM drives, and 3TB NL-SAS 7200 RPM drives. These come in 4U drawers of 60 drives each, six ranks of ten drives each. So, with the high-performance SAS drives that would be about 43TB usable capacity per drawer, and with the high-capacity NL-SAS drives about 144TB usable. You can have any mix of high-performance drawers and high-capacity drawers, up to 7200 drives, for a maximum usable capacity of 17PB usable (21PB for those who prefer it raw). This makes it the largest commercial scale-out NAS in the industry. This capacity can be made into one big file system, or divided up to 256 smaller file systems.
In addition to snapshots of each file system, you can divide the file system up into smaller tree branches and snapshot these independently as well. The tree branches are called fileset containers. Furthermore, you can now make writeable clones of individual files, which provides a space-efficient way to create copies for testing, training or whatever.
Performance is improved in many areas. The interface nodes now can support a second dual-port 10GbE, and replication performance is improved by 10x.
SONAS supports access-based enumeration, which means that if there are 100 different subdirectories, but you only have authority to access five of them, then that's all you see, those five directories. You don't even know the other 95 directories exist.
I saved the coolest feature for last, it is called Active Cloud Engine™ that offers both local and global file management. Locally, Active Cloud Engine placement rules to decide what type of disk a new file should be placed on. Management rules that will move the files from one disk type to another, or even migrates the data to tape or other externally-managed storage! A high-speed scan engine can rip through 10 million files per node, to identify files that need to be moved, backed up or expired.
Globally, Active Cloud Engine makes the global namespace truly global, allowing the file system to span multiple geographic locations. Built-in intelligence moves individual files to where they are closest to the users that use them most. This includes an intelligent push-over-WAN write cache, on-demand pull-from-WAN cache for reads, and will even pre-fetch subsets of files.
No other scale-out NAS solution from any other storage vendor offers this amazing and awesome capability!
IBM® Storwize® V7000
Last year, we introduced the [IBM Storwize V7000], a midrange disk system with block-level access via FCP and iSCSI protocols. The 2U-high control enclosure held two cannister nodes, a 12-drive or 24-drive bay, and a pair of power-supply/battery UPS modules. The controller could attach up to nine expansion enclosures for more capacity, as well as virtualize other storage systems. This has been one of our most successful products ever, selling over 100PB in the past 12 months to over 2,500 delighted customers.
The 12-drive enclosure now supports both 2TB and 3TB NL-SAS drives. The 24-drive enclosures support 200/300/400GB Solid-State Drives (SSD), 146 and 300GB 15K RPM drives, 300/450/600GB 10K RPM drives, and a new 1TB NL-SAS drive option. For those who want to set up "Flash-and-Stash" in a single 2U drawer, now you can combine SSD and NL-SAS in the 24-drive enclosure! This is the perfect platform for IBM's Easy Tier sub-LUN automated tiering. IBM's Easy Tier is substantially more powerful and easier to use than EMC's FAST-VP or HDS's Dynamic Tiering.
Last week, at Oracle OpenWorld, there were various vendors hawking their DRAM/SSD-only disk systems, including my friends at Texas Memory Systems, Pure Storage, and Violin Memory Systems. When people came to the IBM booth to ask what IBM offers, I explained that both the IBM DS8000 and the Storwize V7000 can be outfitted in this manner. With the Storwize V7000, you can buy as much or little SSD as you like. You do not have to buy these drives in groups of 8 or 16 at a time.
The Storwize V7000 is the sister product of the IBM SAN Volume Controller, so you can replicate between one and the other. I see two use cases for this. First, you might have a SVC at a primary location, and decide to replicate just the subset of mission-critical production data to a remote location, and use the Storwize V7000 as the target device. Secondly, you could have three remote or branch offices (ROBO) that replicate to a centralized data center SAN Volume Controller.
Lastly, like the SVC, the Storwize V7000 now supports clustering so that you can now combine multiple control enclosures together to make a single system.
IBM® Storwize® V7000 Unified
Do you remember how IBM combined the best of SAN Volume Controller, XIV and DS8000 RAID into the Storwize V7000? Well, IBM did it again, combining the best of the Storwize V7000 with the common NAS software base developed for SONAS into the new "Storwize V7000 Unified".
You can upgrade your block-only Storwize V7000 into a file-and-block "Storwize V7000 Unified" storage system. This is a 6U-high system, consisting of a pair of 2U-high file modules connected to a standard 2U-high control enclosure. Like the block-only version, the control enclosure can attach up to nine expansion enclosures, as well as all the same support to virtualize external disk systems. The file modules combine the management node, interface node and storage node functionality that SONAS R1.3 offers.
What exactly does that mean for you? In addition to FCP and iSCSI for block-level LUNs, you can carve out file systems that support NFS, CIFS, FTP/SFTP, HTTP/HTTPS, and SCP protocols. All the same support as SONAS for anti-virus checking, access-based enumeration, integrated TSM backup and HSM functionality to migrate data to tape, NDMP backup support for other backup software, and Active Cloud Engine's local file management are all included!
IBM SAN Volume Controller V6.3
The SAN Volume Controller [SVC] increases its stretched cluster to distances up to 300km. This is 3x further than EMC's VPLEX offering. This allows identical copies of data to be kept identical in both locations, and allows for Live Partition Mobility or VMware vMotion to move workloads seamlessly from one data center to another. Combining two data centers with an SVC stretch cluster is often referred to as "Data Center Federation".
The SVC also introduces a low-bandwidth option for Global Mirror. We actually borrowed this concept from our XIV disk system. Normally, SVC's Global Mirror will consume all the bandwidth it can to keep the destination copy of the data within a few seconds of currency behind the source copy. But do you always need to be that current? Can you afford the bandwidth requirements needed to keep up with that? If you answered "No!" to either of these, then the low-bandwidth option is you. Basically, a FlashCopy is done on the source copy, this copy is then sent over to the destination, and a FlashCopy is made of that. The process is then repeated on a scheduled basis, like every four hours. This greatly reduces the amount of bandwidth required, and for many workloads, having currency in hours, rather than seconds, is good enough.
I am very excited about all these announcements! It is a good time to be working for IBM, and look forward to sharing these exciting enhancements with clients at the Tucson EBC.
This post concludes my series of posts on Oracle OpenWorld 2011 conference. Here are some pictures from Wednesday and Thursday.
IBM as the yardstick by which everyone measures against
Our friends at Violin Memory systems mentioned our joint-venture success results with IBM GPFS, scanning 10 billion files in less than an hour. (Their booth must have been slow, because members of their team spent a lot of time in our IBM booth!)
In fact, it seemed every company compared themselves to IBM in one fashion or another. Larry said that "IBM is a great company" and mentioned the IBM systems several times in comparisons to Oracle's newly announced hardware offerings.
Larry's Sailing Vessel
When things slowed down, I took a walk to see the other parts of the exhibition area. In the Moscone West building was Larry's catamaran that won [last year's America's Cup].
I used to sail myself, and have been part of crews in sailing races in both Japan and Australia. A few years ago, I watched the America's Cup time trials in New Zealand.
On the Streets of San Francisco
On the streets, IBM had advertised some of its products in a manner that thousands of attendees would see every day. Here we have some factoids related to IBM Netezza and DB2 database on POWER servers. We were very careful not to mention either product in the IBM Booth itself, as we all understand that IBM is a guest in Oracle's house this week. We certainly don't want to do anything to upset Larry in any way to make him treat IBM like he treated HP last year, or Salesforce.com this year.
Rest in Peace, Steve Jobs, 1955-2011
On Wednesday evening at Oracle OpenWorld, we were tearing down the booth when we heard that Apple co-founder Steve Jobs had passed away. This is truly a loss for the entire IT industry. I never met Steve in person, nor have I been to any Apple conferences like MacWorld that he spoke at.
At various keynote sessions, Larry Ellison compared his Oracle products to those of Apple, Inc., suggesting that Oracle is the "Apple for the Enterprise".
On our way back to the Hilton hotel on O'Farrell, there was a candle vigil at the Apple Store near Union Square. People left sticky notes on the glass window.
There were a lot of tributes to Steve Jobs, but I liked this 15-minute video of his 2005 Commencement Speech at Stanford University titled [How to Live before you Die.
This will be one of those moments where years later, many people will remember exactly where they were, and what they were doing, when they heard the news. For many, that news came as tweets or text messages on the very iPhones and iPads he helped design.
Rock Concert - Wednesday night
On Wednesday evening, I joined thousands of other attendees on Treasure Island to hear and watch Sting, Tom Petty and the Heartbreakers, and the English Beat in concert. It was cold and dark, but we all had a good time. Needless to say, I didn't make it to Marc Benioff's 8:00am Thursday morning session!
A word of advice: If you go to an evening rock concert at Treasure Island, dress warmly!
Despite the sad news about Steve Jobs, I had a great time at this conference. I learned a lot about what other IT vendors are doing, talked to dozens of IBM clients at the booth, and got to make some new friends that work in other parts of IBM.
(FTC Disclosure: I work for IBM. IBM and Apple are technology partners. I proudly own an Apple iPod, several Mac Mini computers and shares of stock in both IBM and Apple, Inc.)
I took over a hundred pictures at this event. Here are a few of my favorites from Monday and Tuesday.
The IBM Booth #1111 Moscone South
I spent most of my time at the booth in the exhibition area. It was a huge booth, covering various software offerings in the front, and servers and storage systems in the back. Here I am next to the "IBM Watson" simulator, allowing people to play Jeopardy! game against Watson.
In the front was "EoS" which stands for "Exchanging Opinions for Solutions" -- an interactive screen developed by Somnio that allows people to enter questions and opinions and get crowd-sourced answers from people following the Twitter stream. The EoS was connected to the [IBM Mobile App] so people could follow the conversation.
IBM Customer Appreciation Events
On Monday evening we had some customer appreciation events. First was for IBM customers of "JD Edwards", which runs on "IBM i" operating system on POWER servers. This was an elegant affair at the [Weinstein Gallery] surrounded by works of art by Pablo Picasso and Marc Chagall. One customer expressed concern that Oracle would functionally stabilize JD Edwards "World" software and force everyone to move over to "Enterprise One". I told him that I had seen the roadmap for "World" and there are three healthy releases planned for its future. He should have nothing to worry about. IBM and Oracle will work together to make sure our mutual customers get the solutions they need.
Later, we went to the "Infusion" bar for another "IBM appreciation" event with a live band. Here's a Polaroid photo taken of me in the crowd.
Titan Gala Award Reception
On Tuesday night, Oracle gave out awards in 29 categories. IBM won three this year. I took a photo with the ladies from Beach Blanket Babylon, and a mermaid! Joining me to celebrate the awards were IBMers Carolann Kohler, Boyd Fenton, Sue Haad, and Susan Adomovich.
This is my first time attending Oracle OpenWorld, so naively I asked why there were only 29 categories and not an even 30. The IBMers joked that the 30th might as well have been "Best Server/Storage Platform for Integer Math" which Larry Ellison conceded that IBM's POWER 795 server wins over Oracle's new SPARC T4 Supercluster. As Larry said during his keynote "We still have some work to do to beat IBM!"
The event was held at the San Francisco City Hall, I got to walk on the red carpet, with lavish food and drink. I was even given a hand-rolled cigar! Thank you Oracle! We are proud to be your "Diamond Partner" helping our mutual customers get the most out of our solutions.
The "Booth Babes" Controversy
At the EMC booth, these three lovely ladies, Jennifer, Tamara and Manuela, were just a few of the dozen so-called booth babes EMC hired from a local agency. Attendees with technical questions were directed to the EMC guys in the back of the booth, behind the wall.
IBM stopped using "booth babes" a long while ago. At IBM Booth #1111, we had a healthy balance of real men and women executives, technical experts, and support staff at the IBM booth.
A guy from EMC came over to our booth later to explain that EMC is at two other events this same week, and their technical staff is spread thin. EMC is a small company, and skilled technical people are in short supply. We get it. Not every IT vendor has an army of experts in every category like IBM.
I want to thank the IBM-Oracle Alliance team, especially Nancy Spurry and Carolann Kohler for having me involved in these events.
The last keynote session of the [Oracle OpenWorld 2011] conference was Oracle making a few major announcements.
Steve Miranda, Senior VP for Oracle Applications, explained the new "Fusion 11g Apps" which are now generally available. Basically, they took all the scattered applications they have from acquisitions of PeopleSoft, JD Edwards, Siebel and so on, and re-wrote them to industry-standard Java so that they would all run either on-premise or in the Cloud. The Enterprise Apps come in seven categories: Financials like General Ledger and Payroll; Human Capital Management (HCM) formerly known as Human Resources; Supply Chain Management (SCM); Customer Relationship Management (CRM); Governance Risk and Compliance (GRC); Procurement; and Project/Portfolio Management (PPM). Oracle also has "Industry Apps" for specific verticals.
All of these apps have "embedded BI" (business intelligence), such as dashboards, multi-dimensional calculations, decision support, and real-time optimization. This is intended to help the end-user answer four questions:
What do you need to do today?
How to get it done?
What you need to know today?
Who can help you?
Larry Ellison, Oracle CEO, said that it took six years to rewrite all the Fusion Apps. They used an "agile" development model with over 200 early adopters to ensure that these applications were successful. They were under a "controlled release program" but now that is over, and the applications are generally available. Larry indicates that these applications were developed under the concepts of Service Oriented Architecture [SOA], which neither Salesforce.com nor SAP R3 have.
(This made me chuckle. SOA was initially developed by IBM and Microsoft, but is now industry standard. There is no reason not to develop software that isn't SOA.)
Following the IBM model, Oracle has built-in the security at the OS, Database and Middleware layer, rather than in each application. As IBM has understood for several decades, a secure infrastructure is the way to go so that all applications are secure.
With all these Fusion Apps now re-written so that they work on industry-standard Java (J2EE, actually), allowing them to run either on-premise or out on the Cloud, Larry Ellison said "I guess we need a Cloud!" This started his announcement of the "Oracle Public Cloud" [OPC]. OPC has both PaaS and SaaS. The PaaS would offer VM instances with support for database and Java services. The SaaS would be all the Fusion Apps rented on the "as-a-service" model. Rather than force everyone to Oracle 11g, you can run any Oracle database on OPC, and you can run any Java or J2EE application on the OPC.
Your data is portable. Larry is pro-choice, and wants people to be able to move from any cloud to any cloud. Since it's based on industry-standard Java, applications can move seamlessly between OPC, Amazon EC2 and IBM SmartCloud. IBM has been a major force behind [Open Cloud Standards], so it is always good that other major vendors follow suit.
He quoted [someone as saying "Beware of False Clouds"] This was Salesforce.com CEO Marc Benioff's attack against all "Private Cloud" IT vendors. Larry twisted this to say he agrees, "True Clouds" are based on open industry standards, and "False Clouds" are vendor-lockin. OPC is based on Java, J2EE, XML, BPEL and Ruby on Rails, whereas Salesforce.com is based on proprietary Heroku and APEX. He called Salesforce.com the "Roach Motel of Cloud Computing" .. you can check in, but you can't check out.
OPC plans to offer some "data sources", including Dun&Bradstreet news feed, Twitter, Facebook and other social networks. It is based on a monthly subscription using a self-service portal. The resources are elastic, with capacity delivered on demand. He claims that Salesforce.com is rate-limited, and cancels long-running jobs if they are consuming too many resources. Larry said OPC would never do that.
Larry said that there are private-only offerings like SAP R3, and public-only offerings like Salesforce.com, Workday, and Taleo, but Oracle instead has adopted the IBM model of supporting choice between private, public and hybrid clouds.
Larry then attacked "Multi-tenancy", specifically, the idea that SaaS providers often use a single database instance, but then create a column to identify which records belong to which tenants. He said this was state-of-the-art 15 years ago, but is a bad idea now. Too risky. Instead, Larry's OPC has unique database instances for each tenant through virtualization.
Larry also announced the Oracle Social Network (OSN). This is a corporate-version of Facebook, that supports collaboration and file-sharing, similar to IBM [LotusLive], Google Docs, or Microsoft Office365. All of the Fusion Apps are written to interface directly with the OSN or any of these other social networks through APIs. This includes navigation and integrated social networking. He also indicated that all Fusion Apps run on mobile devices. He showed the SAP R3 GUI, and said it reminded him of "the fins on a 1968 Cadillac!"
Larry said that other CRM SaaS focus on helping sales managers track their employees, but Oracle's CRM helps sellers sell more.
He then gave an example of a mythical sales manager Bob, and his sales employee Julian, selling two Exadata boxes for $4.8 Million USD. A "safe harbor" statement was shown at the beginning of this keynote, to make sure nobody asks to buy Exadata boxes this cheap.