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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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Continuing my post-week coverage of the [Data Center 2010 conference], we had receptions on the Show floor. This started at the Monday evening reception and went on through a dessert reception Wednesday after lunch. I worked the IBM booth, and also walked around to make friends at other booths.
Here are my colleagues at the IBM booth. David Ayd, on the left, focuses on servers, everything from IBM System z mainframes, to POWER Systems that run IBM's AIX version of UNIX, and of course the System x servers for the x86 crowd. Greg Hintermeister, on the right, focuses on software, including IBM Systems Director and IBM Tivoli software. I covered all things storage, from disk to tape. For attendees that stopped by the booth expressing interest in IBM offerings, we gave out Starbucks gift cards for coffee, laptop bags, 4GB USB memory sticks and copies of my latest book: "Inside System Storage: Volume II".
Across the aisle were our cohorts from IBM Facilities and Data Center services. They had the big blue Portable Modular Data Center (PMDC). Last year, there were three vendors that offered these: IBM, SGI, and HP. Apparently, IBM won the smack-down, as IBM has returned victorious, as SGI only had the cooling portion of their "Ice Cube" and HP had no container whatsoever.
IBM's PMDC is fully insulated so that you can use it in cold weather below 50 degrees F like Alaska, to the hot climates up to 150 degrees F like Iraq or Afghanistan, and everything in between. They come in three lengths, 20, 40 and 53 feet, and can be combined and stacked as needed into bigger configurations. The systems include their own power generators, cooling, water chillers, fans, closed circuit surveillance, and fire suppression. Unlike the HP approach, IBM allows all the equipment to be serviced from the comfort inside.
This is Mary, one of the 200 employees secunded to the new VCE. Michael Capellas, the CEO of VCE, offered to give a hundred dollars to the [Boys and Girls Club of America], a charity we both support, if I agreed to take this picture. The Boys and Girls Club inspires and enables young people to realize their full potential as productive, responsible, and caring citizens, so it was for a good cause.
The show floor offers attendees a chance to see not just the major players in each space, but also all the new up-and-coming start-ups.
Mastering the art of stretching out a week-long event into two weeks' worth of blog posts, I continue my
coverage of the [Data Center 2010 conference], Tuesday afternoon I attended several sessions that focused on technologies for Cloud Computing.
(Note: It appears I need to repeat this. The analyst company that runs this event has kindly asked me not to mention their name on this blog, display any of their logos, mention the names of any of their employees, include photos of any of their analysts, include slides from their presentations, or quote verbatim any of their speech at this conference. This is all done to protect and respect their intellectual property that their members pay for. The pie charts included on this series of posts were rendered by Google Charting tool.)
Converging Storage and Network Fabrics
The analysts presented a set of alternative approaches to consolidating your SAN and LAN fabrics. Here were the choices discussed:
Fibre Channel over Ethernet (FCoE) - This requires 10GbE with Data Center Bridging (DCB) standards, what IBM refers to as Converged Enhanced Ethernet (CEE). Converged Network Adapters (CNAs) support FC, iSCSI, NFS and CIFS protocols on a single wire.
Internet SCSI (iSCSI) - This works on any flavor of Ethernet, is fully routable, and was developed in the 1990s by IBM and Cisco. Most 1GbE and all 10GbE Network Interface Cards (NIC) support TCP Offload Engine (TOE) and "boot from SAN" capability. Native suppot for iSCSI is widely available in most hypervisors and operating systems, including VMware and Windows. DCB Ethernet is not required for iSCSI, but can be helpful. Many customers keep their iSCSI traffic in a separate network (often referred to as an IP SAN) from the rest of their traditional LAN traffic.
Network Attached Storage (NAS) - NFS and CIFS have been around for a long time and work with any flavor of Ethernet. Like iSCSI, DCB is not required but can be helpful. NAS went from being for files only, to be used for email and database, and now is viewed as the easiest deployment for VMware. Vmotion is able to move VM guests from one host to another within the same LAN subnet.
Infiniband or PCI extenders - this approach allows many servers to share fewer number of NICs and HBAs. While Infiniband was limited in distance for its copper cables, recent advances now allow fiber optic cables for 150 meter distances.
Interactive poll of the audience offered some insight on plans to switch from FC/FICON to Ethernet-based storage:
Interactive poll of the audience offered some insight on what portion storage is FCP/FICON attached:
Interactive poll of the audience offered some insight on what portion storage is Ethernet-attached:
Interactive poll of the audience offered some insight on what portion of servers are already using some Ethernet-attached storage:
Each vendor has its own style. HP provides homogeneous solutions, having acquired 3COM and broken off relations with Cisco. Cisco offers tight alliances over closed proprietary solutions, publicly partnering with both EMC and NetApp for storage. IBM offers loose alliances, with IBM-branded solutions from Brocade and BNT, as well as reselling arrangements with Cisco and Juniper. Oracle has focused on Infiniband instead for its appliances.
The analysts predict that IBM will be the first to deliver 40 GbE, from their BNT acquisition. They predict by 2014 that Ethernet approaches (NAS, iSCSI, FCoE) will be the core technology for all but the largest SANs, and that iSCSI and NAS will be more widespread than FCoE. As for cabling, the analysts recommend copper within the rack, but fiber optic between racks. Consider SAN management software, such as IBM Tivoli Storage Productivity Center.
The analysts felt that the biggest inhibitor to merging SAN and LANs will be organizational issues. SAN administrators consider LAN administrators like "Cowboys" undisciplined and unwilling to focus on 24x7 operational availability, redundancy or business continuity. LAN administrators consider SAN administrators as "Luddites" afraid or unwilling to accept FCoE, iSCSI or NAS approaches.
Driving Innovation through Innovation
Mr. Shannon Poulin from Intel presented their advancements in Cloud Computing. Let's start with some facts and predictions:
There are over 2.5 billion photos on Facebook, which runs on 30,000 servers
30 billion videos viewed every month
Nearly all Internet-connected devices are either computers or phones
An additional billion people on the Internet
Cars, televisions, and households will also be connected to the Internet
The world will need 8x more network bandwidth, 12x more storage, and 20x more compute power
To avoid confusion between on-premise and off-premise deployments, Intel defines "private cloud" as "single tenant" and "public cloud" as "multi-tenant". Clouds should be
automated, efficient, simple, secure, and interoperable enough to allow federation of resources across providers. He also felt that Clouds should be "client-aware" so that it know what devices it is talking to, and optimizes the results accordingly. For example, if watching video on a small 320x240 smartphone screen, it makes no sense for the Cloud server to push out 1080p. All devices are going through a connected/disconnected dichotomy. They can do some things while disconnected, but other things only while connected to the Internet or Cloud provider.
An internal Intel task force investigated what it would take to beat MIPS and IBM POWER processors and found that their own Intel chips lacked key functionality. Intel plans to address some of their shortcomings with a new chip called "Sandbridge" sometime next year. They also plan a series of specialized chips that support graphics processing (GPU), network processing (NPU) and so on. He also mentioned Intel released "Tukwilla" earlier this year, the latest version of Itanium chip. HP is the last major company to still use Itanium for their servers.
Shannon wrapped up the talk with a discussion of two Cloud Computing initiatives. The first is [Intel® Cloud Builders], a cross-industry effort to build Cloud infrastructures based on the Intel Xeon chipset. The second is the [Open Data Center Alliance], comprised of leading global IT managers who are working together to define and promote data center requirements for the cloud and beyond.
The analysts feel that we need to switch from thinking about "boxes" (servers, storage, networks) to "resources". To this end, they envision a future datacenter where resources are connected to an any-to-any fabric that connects compute, memory, storage, and networking resources as commodities. They feel the current trend towards integrated system stacks is just a marketing ploy by vendors to fatten their wallets. (Ouch!)
A new concept to "disaggregate" caught my attention. When you make cookies, you disaggregate a cup of sugar from the sugar bag, a teaspoon of baking soda from the box, and so on. When you carve a LUN from a disk array, you are disaggregating the storage resources you need for a project. The analysts feel we should be able to do this with servers and network resources as well, so that when you want to deploy a new workload you just disaggregate the bits and pieces in the amounts you actually plan to use and combine them accordingly. IBM calls these combinations "ensembles" of Cloud computing.
Very few workloads require "best-of-breed" technologies. Rather, this new fabric-based infrastructure recognizes the reality that most workloads do not. One thing that IT Data Center operations can learn from Cloud Service Providers is their focus on "good enough" deployment.
This means however that IT professionals will need new skill sets. IT administrators will need to learn a bit of application development, systems integration, and runbook automation. Network adminis need to enter into 12-step programs to stop using Command Line Interfaces (CLI). Server admins need to put down their screwdrivers and focus instead on policy templates.
Whether you deploy private, public or hybrid cloud computing, the benefits are real and worth the changes needed in skill sets and organizational structure.
Continuing my coverage of the [Data Center 2010 conference], Tuesday afternoon I presented "Choosing the Right Storage for your Server Virtualization". In 2008 and 2009, I attended this conference as a blogger only, but this time I was also a presenter.
The conference asked vendors to condense their presentations down to 20 minutes. I am sure this was inspired by the popular 18-minute lectures from the [TED conference] or perhaps the [Pecha Kucha] night gatherings in Japan where each presenter speaks while showing 20 slides for 20 seconds each, This forces the presenters to focus on their key points and not fill the time slot with unnecessary marketing fluff. This also allows more vendors to have a chance to pitch their point of view.
Continuing my coverage of the Data Center 2010 conference, Tuesday morning I attended several sessions. The first was a serious IT discussion with Mazen Rawashdeh, Technology Executive from eBay, and the second was a lighthearted review of the benefits from Cloud Computing from humorist Dave Barry, and the third focused on re-architecting backup strategies.
eBay – How One Fast Growing Company is Solving its Infrastructure and Data Center Challenges
"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin
So far, this has been the best session I have attended. eBay operates in 32 countries in seven languages, helping 90 million users to buy or sell 245 million items in 50,000 categories. Let's start with some statistics of the volume of traffic that eBay handles:
$2000 traded every second
cell phone sold every six seconds
pair of shoes sold every nine seconds
a major appliance sold every minute
93 billion database actions every day
50 TB of daily ingested daily
code changes to the eBay application are rolled in every day
In 2007, eBay discovered a disturbing trend, that infrastructure costs matched linear growth to business listing volume, which was an unsustainable model. Mazen Rawashdeh, eBay Marketplace Technology Operations, presented their strategy to break free from this problem. They want to double the number of listings without doubling their costs. They are 2 years into their 4 year plan:
Switched from expensive 12U high servers consuming 3 Kilowatts over to open source software on commodity 1-2U server hardware. Mazen owns all the costs from cement floor up to the web server.
Replaced team-optimized key performance indicators (KPI) with a common KPI. The server team focused on transactions per minute. The storage team was focused on utilization. The network team was focused on MB/sec bandwidth. The problem is that changes to optimize one might have negative impact to other teams. The new KPI was "Watts per listing" that allowed all teams to focus on a common goal.
Focused on changing the corporate culture for communicating clear measurable goals so that everyone understands the why and how of this new KPI. You have to spend money to save money in the long run. Consider costs at least 36 months out.
Changed from purchasing servers and depreciating them over 3 years to a lease model with server replacement tech refresh every 18 months. It is a bad idea to keep IT equipment after full depreciation, as energy savings alone on new equipment easily justifies 18-month replacement.
Adopted storage tiers. Storage is purchased not leased because it is more difficult to swap out disk arrays. They have 10-40 PB of disk. They do not use traditional backup, but rather use disk replication across distant locations. They are quick to delete or archive data that does not belong on their production systems.
Their results so far? They have reduced the Watts per listing by 70 percent over the past two years. They were able to double their volume with a relatively flat IT budget.
The Wit and Wisdom of Dave Barry, Humorist and Author
Dave Barry is a humor columnist. For 25 years he was a syndicated columnist whose work appeared in more than 500 newspapers in the United States and abroad, including the [Funny Times] that I subscribe to. In 1988 he won the Pulitzer Prize for Commentary about the election and politics in general. Dave has also written a total of 30 books, of which two of his books were used as the basis for the CBS TV sitcom "Dave's World," in which Harry Anderson played a much taller version of Dave.
I first met Dave about ten years ago at a SHARE conference in Minneapolis, MN. It was good to see him again.
Backup and Beyond
The analyst covered the "Three C's" of backup: cost, capability and complexity. There are many ways to implement backup, and he predicts that 30 percent of all companies will re-evaluate and re-architect their backup strategy, or at least change their backup software, by 2014 to address these three issues. Another survey indicates that 43 percent of companies are considering backup the primary reason they are investigating public cloud service providers.
The top three primary backup software vendors for the audience were Symantec, IBM, and Commvault. An interactive poll of the audience offered some insight:
There appears to be shift away from using disk to emulate tape (Virtual Tape Library) and instead use direct disk interfaces.
Some of the recommended actions were:
Exploit backup software features. On average, people keep 11 versions of backup, try cutting this down to four versions. IBM Tivoli Storage Manager allows this to be done via management class policies.
Implement a separate archive. Once data is archived and backed up, it reduces the backup load of production systems. Any chance to backup semi-static data less frequently will help.
Switch to capacity-based pricing which will allow more flexibility on server options to run backup software.
Implement data deduplication and compression, such as with IBM ProtecTIER data deduplication solution.
Consider a tiered recovery approach, where less critical applications have less backup protection. Many keep 1-2 years of backups, but 90 percent of all recoveries are for backups from the most recent 27 days. Reduce backup retention to 90 days.
Consider adopting a "Unified Recovery Management" strategy that protects laptops and desktops, remote office and branch offices, mission critical applications, and provide for business continuity and disaster recovery.
regularly test your recovery to validate your procedures and assumptions of your recoverability.
While the conference is divided into seven major tracks, it quickly becomes obvious that many of these IT datacenter issues overlap, and that approaches and decisions in one area can easily impact other areas.
Continuing my coverage of the Data Center 2010 conference, Monday I afternoon included presentations from IBM executives.
Blueprint for a Smart data center
Steve Sams, IBM Vice President, Global Site and Facilities Services, is well known at this conference. In charge of designing and building data center facilities for IBM and its clients, he has lots of experience in various datacenter configurations.
The presentation was an update from last year's [Data Center Cost Saving Actions Your CFO Will Love]. 70 cents of every IT dollar is spent on just keeping the existing systems running, leaving only 30 percent to handle growth and business transformation. Over 70 percent of datacenters are more than seven years old, and may not be designed to handle today's density in IT equipment.
Many companies wanting to virtualize are stalled. IBM's Server Virtualization Analytics services can help cut this transformation time in half, with an ROI of only 6-18 months for complex Wintel environments. This is just one of the 17 end-to-end datacenter analytics tools IBM offers. The results have been 220 percent more VM instances per admin FTE than traditional deployments. IBM drinks its own champagne, having saved over $4 Billion USD in its own datacenter consolidation and virtualization projects.
Want to Cut the Cost of Storage in Half? Here’s How
The speaker of this session started out with a startling prediction: the amount of storage purchased in the five years 2010-2014 will be 25x what was purchased in 2009, on a PB basis. Most attempts to stem this capacity growth have failed. Therefore, the focus to cut storage costs need to be elsewhere.
The first concern is poor utilization. Utilization on DAS averages 10 percent, SANs 40-50 percent. Thin provisioning can raise this to 60-75 percent. Thin Provisioning was first introduced for the mainframe storage in the 1990s by StorageTek which IBM resold as the IBM RAMAC Virtual Array (RVA), but many credit 3PAR for porting this over to distributed operating systems in 2002. Other options include data deduplication and compression to reduce the cost of storing data on disk.
The second approach is use of storage tiering. In this case, the speaker felt SATA was 3x cheaper ($/GB) but can also be 3x lower performance. Moving data between faster FC/SAS 10K and 15K RPM drives to slower 7200 RPM drives can offer some cost reductions.
Implementing "quotas" in email, file systems or other applications is one of the worst financial decisions an IT department can make, as it merely shifts the storage management from experts (IT staff) to non-experts (end users).
The speaker recommended using archive instead. Keeping backup tapes for long-term is not archive, backups should not be older than eight weeks old.
Interactive polls of the audience gave some interesting insight:
When asked expected storage capacity "compound annual growth rate" (CAGR) for the next few years, 26 percent estimate 35-50 CAGR, 30 percent estimate 50-75 CAGR, and 15 estimate greater than 75 percent CAGR.
For thin provisioning, 43 percent of the audience already are using it, and 33 percent plan to next year.
Similarly , 41 percent of audience is using data deduplication for their primary data, and 30 percent plan to next year.
For automated tiering that moves portions of data automatically between fast and slow tiers of storage to optimize performance, like IBM's Easy Tier, 20 percent are already using it, and 44 percent plan to next year.
41 percent already have some archiving for file systems, 17 percent plan to next year.
Only 6 percent have an all-disk backup/replication environment, but 20 percent plan to adopt this next year.
The downsize of trying to squeeze out costs with these approaches and technologies is that there can be negative impact to performance. The speaker suggested a balanced approach of adding lower cost storage to existing fast storage to meet both capacity and performance requirements.
Smarter Infrastructures Deliver Better Economics
Elaine Lennox, IBM Vice President and Business Line Executive for System Software, presented the "3 D's" of a Smarter Infrastructure: design, data and delivery.
Design: new technologies and approaches are forcing people to reconsider the design of their applications, their infrastructure and their facilities.
Data: on average, companies store 17 copies of the same piece of production data. Data needs to be managed better in the future.
Delivery: new types of cloud computing are changing the way IT services can be delivered, and how they are consumed by end users.
Roadmap to Enterprise Cloud Computing
This was a combo vendor/customer presentation. Rex Wang from Oracle presented an overview of Oracle's service and product offerings, and then Jonathan Levine, COO of LinkShare, presented his experiences deploying Oracle ExaData.
Rex presented Oracle's "Cloud maturity model" that has its customers go through the following steps:
Silo: each application on its own stack of software, server and storage.
Grid: virtualization for shared infrastructure and platforms (internal IaaS and PaaS).
Private cloud: self-service, policy-based management, metered chargeback and capacity planning.
Hybrid Cloud: workloads portable between private and public clouds, offering federation, cloud bursting, and interoperability.
Rex felt the standard "Buy vs Rent" argument in the business world applies to IT as well, and that there could be break-even points over long-term TCO analysis that favors one over the other. He cited internal research that showed 28 percent of Oracle customers have internal or private cloud, and 14 percent use public cloud. 25 percent use Application PaaS, 21 percent database PaaS, 5 percent Identity management PaaS, 10 percent Compute IaaS, 18 percent storage IaaS, and 15 percent Test/Dev IaaS.
Rex felt that in all the hype around taking a single host and dividing it into multiple VMs, people have forgotten that the opposite approach of taking multiple instances into clusters is also important. He also felt you have to look at the entire "Application Lifecycle" that goes from:
IT sets up the equipment as an internal PaaS or IaaS
Developers write the application
End users are trained and use the application
Application owners manage and monitor the application
IT meters the usage and does chargeback to each application owner
Oracle's ExaData and ExaLogic compete directly against IBM's Smart Analytics System, IBM CloudBurst, and IBM Smart Business Storage Cloud.
Next up was Jonathan Levine, COO of [LinkShare], a subsidiary of Rakutan in Japan. This is an [Affiliated Marketing] company. Instead of pay-per-view or pay-per-click web advertising, this company only gets paid when the "end user" actually buys something when clicking on web advertising.
The business runs on an 8TB data warehouse and 1 TB OLTP database, ingesting 50GB daily, with 400 million transactions per day with 8.5 GB/sec throughput.
They discovered that the Oracle ExaData did not work right out of the box. In fact, it took them about a year to get it working for them, roughly the same amount of months it took them on their last Oracle 10 to Oracle 11 conversion.
Part of their business allows advertisers and web content publishers to generate reports on activity. Jonathan indicates that if the response is longer than 5 seconds, it might as well be an hour. He called this the "Excel" rule, that results need to be as fast as local PC Microsoft Excel pivot table processing.
With the new Exadata, they met this requirement. Over 84 percent of their transactions happen under 2 seconds, 9 percent take 2-4 seconds, and another 4 percent in the 4-8 second range. They hope that as they approach the winter holiday season that they can handle 2-3x more traffic without negatively impacting this response time.
Continuing my coverage of the Data Center 2010 conference, Monday I attended four keynote sessions.
The first keynote speaker started out with an [English proverb]: Turbulent waters make for skillful mariners.
He covered the state of the global economy and how CIOs should address the challenge. We are on the flat end of an "L-shaped" recovery in the United States. GDP growth is expected to be only 4.7 percent Latin America, 2.3 percent in North America, 1.5 percent Europe. Top growth areas include 8.0 percent India and 8.6 percent China, with an average of 4.7 growth for the entire Asia Pacific region.
On the technical side, the top technologies that CIOs are pursuing for 2011 are Cloud Computing, Virtualization, Mobility, and Business Intelligence/Analytics. He asked the audience if the "Stack Wars" for integrated systems are hurting or helping innovation in these areas.
Move over "conflict diamonds", companies now need to worry about [conflict minerals].
He proposed an alternative approach called Fabric-Based Infrastructure. In this new model, a shared pool of servers is connected to a shared pool of storage over an any-to-any network. In this approach, IT staff spend all of their time just stocking up the vending machine, allowing end-users to get the resources they need.
Crucial Trends You Need to Watch
The second speaker covered ten trends to watch, but these were not limited to just technology trends.
Virtualization is just beginning - even though IBM has had server virtualization since 1967 and storage virtualization since 1974, the speaker felt that adoption of virtualization is still in its infancy. Ten years ago, average CPU utilization for x86 servers of was only 5-7 percent. Thanks to server virtualization like VMware and Hyper-V, companies have increased this to 25 percent, but many projects to virtualized have stalled.
Big Data is the elephant in the room - storage growth is expected to grow 800 percent over the next 5 years.
Green IT - Datacenters consume 40 to 100 times more energy than the offices they support. Six months ago, Energy Star had announced [standards for datacenters] and energy efficiency initiatives.
Unified Communications - Voice over IP (VoIP) technologies, collaboration with email and instant messages, and focus on Mobile smartphones and other devices combines many overlapping areas of communication.
Staff retention and retraining - According to US Labor statistics, the average worker will have 10 to 14 different jobs by the time they reach 38 years of age. People need to broaden their scope and not be so vertically focused on specific areas.
Social Networks and Web 2.0 - the keynote speaker feels this is happening, and companies that try to restrict usage at work are fighting an uphill battle. Better to get ready for it and adopt appropriate policies.
Legacy Migrations - companies are stuck on old technology like Microsoft Windows XP, Internet Explorer 6, and older levels of Office applications. Time is running out, but migration to later releases or alternatives like Red Hat Linux with Firefox browser are not trivial tasks.
Compute Density - Moore's Law that says compute capability will double every 18 months is still going strong. We are now getting more cores per socket, forcing applications to re-write for parallel processing, or use virtualization technologies.
Cloud Computing - every session this week will mention Cloud Computing.
Converged Fabrics - some new approaches are taking shape for datacenter design. Fabric-based infrastructure would benefit from converging SAN and LAN fabrics to allow pools of servers to communicate freely to pools of storage.
He sprinkled fun factoids about our world to keep things entertaining.
50 percent of today's 21-year-olds have produced content for the web. 70 percent of four-year-olds have used a computer. The average teenager writes 2,282 text messages on their cell phone per month.
This year, Google averaged 31 billion searches per month, compared 2.6 billion searches per month in 2007.
More video has been uploaded to YouTube in the last two months than the three major US networks (ABC, NBC, CBS) have aired since 1948.
Wikipedia averages 4300 new articles per day, and now has over 13 million articles.
This year, Facebook reached 500 million users. If it were a country, it would be ranked third. Twitter would be ranked 7th, with 69% of their growth being from people 32-50 years old.
In 1997, a GB of flash memory cost nearly $8000 to manufacture, today it is only $1.25 instead.
The computer in today's cell phone is million times cheaper, and thousand times more powerful, than a single computer installed at MIT back in 1965. In 25 years, the compute capacity of today's cell phones could fit inside a blood cell.
See [interview of Ray Kurzweil] on the Singularity for more details.
The Virtualization Scenario: 2010 to 2015
The third keynote covered virtualization. While server virtualization has helped reduce server costs, as well as power and cooling energy consumption, it has had a negative effect on other areas. Companies that have adopted server virtualization have discovered increased costs for storage, software and test/development efforts.
The result is a gap between expectations and reality. Many virtualization projects have stalled because there is a lack of long-term planning. The analysts recommend deploying virtualization in stages, tackle the first third, so called "low hanging fruit", then proceed with the next third, and then wait and evaluate results before completing the last third, most difficult applications.
Virtualization of storage and desktop clients are completely different projects than server virtualization and should be handled accordingly.
Cloud Computing: Riding the Storm Out
The fourth keynote focus on the pros and cons of Cloud Computing. First they start by defining the five key attributes of Cloud: self-service, scalable elasticity, shared pool of resources, metered and paid per use, over open standard networking technologies.
In addition to IaaS, PaaS and SaaS classifications, the keynote speaker mentioned a fourth one: Business Process as a Service (BPaaS), such as processing Payroll or printing invoices.
While the debate rages over the benefits between private and public cloud approaches, the keynote speaker brings up the opportunites for hybrid and community clouds. In fact, he felt there is a business model for a "cloud broker" that acts as the go-between companies and cloud service providers.
A poll of the audience found the top concerns inhibiting cloud adoption were security, privacy, regulatory compliance and immaturity. Some 66 percent indicated they plan to spend more on private cloud in 2011, and 20 percent plan to spend more on public cloud options. He suggested six focus areas:
Test and Development
Prototyping / Proof-of-Concept efforts
Web Application serving
SaaS like email and business analytics
Select workloads that lend themselves to parallelization
The session wrapped up with some stunning results reported by companies. Server provisioning accomplished in 3-5 minutes instead of 7-12 weeks. Reduced cost of email by 70 percent. Four-hour batch jobs now completed in 20 minutes. 50 percent increase in compute capacity with flat IT budget. With these kind of results, the speaker suggests that CIOs should at least start experimenting with cloud technologies and start to profile their workloads and IT services to develop a strategy.
That was just Monday morning, this is going to be an interesting week!
This week I am in beautiful Las Vegas for the Data Center 2010 Conference. While the conference officially starts Monday, I arrived on Sunday to help set up the IBM Booth (Booth "Z").
(Note: This is my third year attending this conference. IBM is a platinum sponsor for this event. The analyst company that runs this event has kindly asked me not to mention their name on this blog, display any of their logos, mention the names of any of their employees, include photos of any of their analysts, include slides from their presentations, or quote verbatim any of their speech at this conference. This is all done to protect and respect their intellectual property that their members pay for. This is all documented in a lengthy document in case I forget. So, if the picture of the conference backpack appears lopped off at the top, this was done intentionally to comply with their request. The list of sponsors at this event represents a "who's who" of the IT industry.)
The pre-conference orientation is for people who are first-timers, or for those who have not attended this conference in a while. The conference includes 7 keynote presentations and 68 sessions organized into seven "tracks" plus one "virtual track" which crosses the other seven:
Servers and Operating Systems
Cost Optimization "Virtual Track"
Each session is further classified as foundational versus advanced, business versus technical, and practical versus strategic.
The speaker also presented some unique methodologies that will be used this week, including "Magic Quadrant", "MarketScope", "Hype Cycle" and "IT Market Clock" which provide graphical representation to help attendees better understand the conference materials.
The Welcome Reception was sponsored by VCE, formerly known as Acadia, the coalition comprised of VMware, Intel, Cisco and EMC. I joked that this should be "VICE" so that Intel does not feel left out.
While we enjoyed drinks and snacks, we listened to live music from the all-violin band [Phat Strad].
The CEO of VCE, Michael Capellas, recognized me from across the room and came over to ask me how IBM was doing. We had a nice friendly chat about the IT industry and the economy.
Next week, once again, I will be blogging from beautiful Caesars Palace hotel in Las Vegas, Nevada to report on what I see and hear at the 29th annual Data Center Conference. Here are my posts from 12 months ago when I attended this conference in 2009:
Again we will have a Solutions Showcase with a Portable Modular Data Center (PMDC) and various exhibits. I will be manning the booths, stop on by. Plus, on Tuesday, I will be be speaking! My topic will be "Choosing the right storage for your server virtualization environment."
Those of you on twitter can follow me at [@az990tony] and hash tag #LSC29. I will be available for one-on-one consultations sessions. I am arriving Sunday morning, Dec. 5, and staying through Thursday afternoon, December 9.
Just in time for [Cyber Monday], Volume II of my "Inside System Storage" book series is now available. As I mentioned in my post on the [October 7th Launch announcement], I finally got past all the internal restrictions that prevented this volume from being published earlier.
My first book covered my initial 12 months of blogging experience, from September 2006 to August 2007. This book covers the history of my career transition from software engineer developer to marketing strategist.
My second book covers the next 8 months, from September 2007 to April 2008, spanning the acquisitions of XIV and Diligent companies that were part of an overall strategic re-alignment of storage within the broader "Systems and Technology Group" of IBM.
The books come in a variety of formats, including hardcover with dust jacket, paperback, and online eBook (PDF). My publisher, Lulu, now supports ePub format, so I am investigating the time and effort required to build this format from the source files.
The client that bought these dozen IBM System Storage DS8800 disk systems also bought three DS8700 systems.
Governor's Celebration of Innovation [GCOI] is an annual awards gala, with attendees who include technologists, corporate executives, entrepreneurs, investors, and policymakers. Last week, IBM was awarded "Innovator of the Year" in the Large Company category for its Easy Tier feature of the IBM DS8700 that allows optimal use of Solid-State Drives through sub-LUN automatic movement of data. IBM's Long Term File System (LTFS) was also a finalist under consideration.
The award was presented to Cindy Grossman, IBM VP and Senior Location Executive for Tucson. Joining her were Dr. Krishna Nathan, Ed Childers, Glen Jaquette, Vincent Hsu, Rick Krebsbach, Gene Leo, Denise Lopez, Hironobu Nagura, Calline Sanchez, Johnny Smith, and Dr. Cheng-Chung Song.
This week, IBM launched the new [IBM Expert Network] that provides presentation materials from subject matter experts. I am honored to be one of the 20-plus experts selected for PRO accounts on SlideShare.Net to help seed this with initial materials.
I have a bit of behind-the-scenes history to share on this. Back in 2008, I first discovered SlideShare.net as an excellent resource to get ideas for presentations. Much like YouTube is for videos and FlickR is for photos, SlideShare.Net is for presentations. In my June 2008 post, [Summer Jobs and the Singularity], I embedded someone's presentation from SlideShare.
This latter one got me in a bit of trouble internally. Neither presentation had anything secret or controversial, so I didn't see the issue. Several other bloggers had asked how I got "permission" to use an external Software-as-a-Service (SaaS) like SlideShare.net for my blog. I never asked for permission! I explained that since IBM's internal Lotus Connections software we use for blogging did not have a feature to embed PowerPoint (PPT) or Open Document Format (ODP) presentations, I chose an external service instead. Yes, I guess I could have converted each page to a JPG or PNG graphic instead, or I could have put the PDF on an FTP download area of the "Files" feature of Lotus Connections, but I chose SlideShare.net instead.
The result? IBM communications decided to make an official list, it's actually three lists. A "white list" of services that we are allowed to use, a "grey list" of services under evaluation or negotiation, and a "black list" of services we are not allowed to use, and sadly Slideshare.Net was on the black list. I protested, argued that unless IBM offered something to replace it, to re-evaluate this external service. I got it back on the "grey list" and now, this week, it is officially on the "white list".
Of course, this probably involved negotiation on EULA terms and conditions, but I am not a lawyer and have no idea what went on behind closed doors to make this happen. I am just glad it did.
On Wikibon, David Floyer has an article titled [SAS Drives Tier 1 to New Levels of Green] that focuses on the energy efficiency benefits of newer Serial-Attach SCSI (SAS) drives over older Fibre Channel (FC) drives. This makes sense, as R&D budgets have been spent on making newer technologies more "green".
Of course, people might consider this an [apples-to-oranges] comparison. Not only are we changing from FC to SAS technology, we are also changing from 3.5-inch drives to small form factor (SFF) 2.5-inch drives. It seems odd to specify 2000 drives, when only two of the five scale up to that level. Few systems in production, from any vendor, have more than 1000 drives, so it would have seemed that would have been a fairer comparison.
However, Hu's conclusion that the combination of SAS and SFF provides better performance and energy efficiency for both IBM DS8800 and HDS VSP than FC-based alternatives from any vendor seems reasonably supported by the data.
Meanwhile, fellow blogger David Merrill (HDS) pokes fun at IBM DS8800 in Figure 2 in his post [Winner o’ the green]. This second comparison was for 4PB of raw capacity, which 4 of the 5 can handle easily using 2TB SATA drives, but the DS8800 is based on SAS technology and does not support 2TB SATA drives. A performance-oriented configuration with four distinct DS8800 boxes employing 600GB SAS drives is used instead, causing the data for the DS8800 to stick out like a sore thumb, or perhaps more intentionally as a middle finger.
The main take-away here is that IBM offers both the DS8700 for capacity-optimized workloads, and the DS8800 for performance-optimized workloads. Some competitors may have been spreading FUD that the DS8700 was withdrawn last month, it wasn't. As you can see from the data presented, there are times where a DS8700 might be more preferable than a DS8800, depending on the type of workloads you plan to deploy. IBM offers both, and will continue to support existing DS8700 and DS8800 units in the field for many years to come.
This year marks the 10 year anniversary of IBM's introduction of LTO tape technology. IBM is a member of the Linear Tape Open consortium which consists of IBM, HP and Quantum, referred to as "Technology Provider Companies" or TPCs. In an earlier job role, I was the "portfolio manager" for both LTO and Enterprise tape product lines.
Today, we held a celebration in Tucson, with cake and refreshments.
IBM Executives Doug Balog, IBM VP of Storage Platform, and Sanjay Tripathi, the new IBM Director and Business Line Executive for Tape, VTL and Archive systems, presented the successes of LTO tape over the past 10 years.
To date over 3.5 million LTO tape drives, and over 150 million LTO tape media cartridges have been shipped which is a testament to the remarkable marketplace acceptance of the technology.
In honor of this event, I decided to interview Bruce Master, IBM Senior Program Manager for Data Protection Systems, about this 10 year anniversary.
10 years of LTO technology is a great milestone. How is this especially significant to IBM and its clients?
According to IDC data, IBM has held the #1 leader position in market share for total world wide branded tape revenue for over 7 years and that IBM is still #1 in branded midrange tape revenue which includes the LTO tape technologies. IBM was the first drive manufacturer to deliver LTO-1 drives, back in September 2000, the first to deliver tape drive encryption to the marketplace on LTO-4 drives, and is shipping LTO generation 5 drives and libraries. IBM is the author of the new Linear Tape File System (LTFS) specification that has been adopted by the TPCs. This file system revolutionizes how tape can be used as if it were a giant 1.5 terabyte removable USB memory stick with the capability to be accessed with directory tree structures and drag and drop functionality. With LTO's built-in real-time compression, a single tape cartridge can hold up to 3TB of data.
The Linear Tape File System has been getting a lot of attention. Where can we learn more about it?
Why is tape still a critical part of a storage infrastructure?
Tape is low cost and provides critical off-line portable storage to help protect data from attacks that can occur with on-line data. For instance, on-line data is at risk of attack from a virus, hacker, system error, disgruntled employee, and more. Since tape is off-line, not accessible by the system, it protects against these forms of corruption. LTO technology also provides write-once read-many (WORM) tape media to help address compliance issues that specify non-erasable, non-rewriteable (NENR) storage, hardware encryption to secure data, as well as a low cost long term archive media. When data cools off, or becomes infrequently accessed, why keep it on spinning disk? Move it to tape where it is much greener and lower cost. A tape in a slot on a shelf consumes minimal energy.
So tape is not dead?
Ha! Far from it. Seems like disk-only "specialty shop" storage vendors that don’t have tape in their sales portfolio are the ones that propagate that myth. In reality, storage managers are tasked with meeting complex objectives for performance, compliance, security, data protection, archive and total cost of ownership. Optimally, a blend of disk and tape in a tiered infrastructure can best address these objectives. You can’t build a house with just a hammer. IBM has a rich tool kit of storage offerings including disk, tape, software, services and deduplication technologies to help clients address their needs.
Do you have an example of a client who was saved by tape?
Yes indeed. Estes Express, a large trucking firm, was hit by a hurricane that flooded their data center and destroyed all systems. Fortunately the company survived because the night before they had backed up all data on to IBM tape and moved the cartridges offsite! The company survived and has since implemented a best practices data protection strategy with a combination of disk-to-disk-to-tape (D2D2T) using LTO tape at the primary site, and a remote global mirrored site that is also backed up to LTO tape.
So tape saved the day. What is the outlook for tape innovation in the future?
The future is bright for tape. Earlier this year, IBM and Fujifilm were able to [demonstrate a tape density achievement] that could enable a native 35TB tape cartridge capacity! This shows a long roadmap ahead for tape and a continued good night’s sleep for storage managers knowing that their precious data will be safe.
Of course, LTO tape is just one of the many reasons IBM is a successful and profitable leader in the IT storage industry. Doug Balog talked about his experiences in London for the [October 7th launch] of IBM DS8800, Storwize V7000 and SAN Volume Controller 6.1. Sanjay Tripathi showed recent successes with IBM's ProtecTIER Data Deduplication Solution and Information Archive products.
I would like to thank Bruce Master for his time in completing this interview. To learn more about IBM tape and storage offerings, visit [ibm.com/storage].
Each quarter since 2006, the [IBM Migration Factory] team has tallied the number of clients who have moved to IBM severs and storage systems from competitive hardware. We'll I've just seen the latest numbers, for the third quarter of 2010, and it looks like we set a new quarterly record with nearly 400 total migrations to IBM from Oracle/Sun and HP.
It's clear that companies and governments worldwide are seeing greater value in IBM systems, while Oracle and HP watch their customer bases erode. In just this past 3Q 2010, nearly 400 clients have moved over to IBM -- almost all of them from Oracle/Sun and HP. Of these, 286 clients migrated to IBM Power Systems, running AIX, Linux and IBM i operating systems, from competitors alone -- nearly 175 from Oracle/Sun and nearly 100 from HP. The number of migrations to IBM Power Systems through the first three quarters of 2010 is nearly 800, already exceeding the total for all of last year by more than 200.
Let's do the math.... Since IBM established its Migration Factory program in 2006, more than 4,500 clients have switched to IBM. More than 1,000 from Oracle/Sun and HP joined the exodus this year alone. In less than five years, almost 3,000 of these clients -- including more than 1,500 from Oracle/Sun and more than 1,000 from HP -- have chosen to run their businesses on IBM's Power Systems. That's more than a client per day making the move to IBM!
And as the servers go, so goes the storage. Clients are re-discovering IBM as a server and storage powerhouse, offering a strong portfolio in servers, disk and tape systems, and how synergies between servers and storage can provide them real business benefits.
Adding it all up, it's clear that IBM's multi-billion dollar investment in helping to build a smarter planet with workload-optimized systems is paying off -- and that, more and more, clients are selecting IBM over the competition to help them meet their business needs.
This week I am in New York City to meet with clients, IBM Business Partners, Independent Software Vendors (ISV) and Industry Solution Resellers (ISR). I'll be at IBM's [Wall Street Center of Excellence]. IBM has over 120 client centers worldwide.
"How can I participate in IBM's Smarter Planet, specifically Smarter Cities?"
With a lot of college students graduating next month, I thought this would be a good question to answer.
Apply for a Job at IBM
The best way to participate in IBM Smarter Cities is to get a job within IBM, and then get assigned to one of the many IBM Smarter Cities projects. Visit IBM's [Employment Page] to learn why IBM is recognized as one of the top 50 most attractive employers in the world. Mention "Smarter Cities" on your Resume so it can be routed to the appropriate manager.
Join the Conversation
Another way to participate in Smarter Cities is to "join the conversation". Each of IBM's 25 different programs has folks that are focused on that area, with blogs, forums and case studies. Here is the conversations page for [Smarter Cities]. Watch the videos at ibm.com/theSmarterCity]. Play IBM's [City One], IBM's Smarter Planet for game for Smarter Cities. Provide IBM feedback on any ideas you might have to help make cities smarter.
You can also join in one of the many upcoming [IBM Jam events]. Jams are not restricted to generating business ideas. Their methods, tools and technology can also be applied to social issues. In 2005, over three days, the Government of Canada, UN-HABITAT and IBM hosted Habitat Jam. Tens of thousands of participants - from urban specialists, to government leaders, to residents from cities around the world - discussed issues of urban sustainability. Their ideas shaped the agenda for the UN World Urban Forum, held in June 2006. People from 158 countries registered for the jam and shared their ideas for action to improve the environment, health, safety and quality of life in the world's burgeoning cities.
Buy Products and/or Services from IBM
IBM has the resources to help the planet in so many ways that NGOs and non-profit agencies only dream of. With IBM's advocacy for causes like global public education, universal healthcare, and improved infrastructures, people often forget that IBM is not itself a non-profit organization. IBM has learned early on that creating value for the world can also be good business. The more people buy from IBM, the more skills and resources IBM will have to solve the world's toughest challenges.
It's Tuesday, and you know what that means... IBM Announcements!
IBM System Storage ProtecTIER
Today, IBM refreshed its IBM System Storage ProtecTIER data deduplication family with new hardware and software. On the hardware side, The [TS7650G gateway] now has 32 cores and 64GB RAM. The [TS7650 Appliance] now has 24 cores and 64GB of RAM, and the [TS7610 Appliance Express] has 4 cores and up to 16GB of RAM.
On the software side, all of these now support Symantec's proprietary "OpenStorage" OST API. This applies across the board, from the [Enterprise Edition], [Appliance Edition], and the [Entry Edition]. For those using Symantec NetBackup as their backup software, the OST API can provide advantages over the standard VTL interface.
IBM Systems Director Storage Control
The second announcement has an interesting twist. I could file this in my "I Told You So" folder. Offiically, it's called the [Cassandra Complex], where you accurately predict how something will turn out, but being unable to convince anyone else of what the future holds.
About ten years ago, I was asked to be lead architect of a new product to be called IBM TotalStorage Productivity Center, which was later renamed to IBM Tivoli Storage Productivity Center. This would combine three projects:
Tivoli Storage Resource Manager (TSRM)
Tivoli SAN Manager (TSANM)
Multiple Device Manager (MDM)
The first two were based on Tivoli's internal GUI platform, and the MDM was a plug-in for IBM Systems Director. I argued that administrators would want everything on a single pane of glass, and that we should bring all the components under a common GUI platform, such as IBM Systems Director. Unfortunately, management did not agree with me on that, and preferred instead to leave each interface alone to minimize development effort. The only "unification" was to give them all similar sounding names, four components packaged as single product:
Productivity Center for Data (formerly TSRM)
Productivity Center for Fabric (formerly TSANM)
Productivity Center for Disk (formerly MDM)
Productivity Center for Replication (formerly MDM)
While this management decision certainly allowed version 1 to hit the market sooner, this was not a good "first impression" of the product for many of our clients.
In 2002, IBM acquired Trellisoft, Inc. which replaced the internally-developed TSRM with a much better interface, but again, this was different GUI than the other components. A "launcher" was created that would launch the various disparate interfaces for each component for Version 2. At this point, we have different development teams scattered in five locations, with the first two components being developed by the Tivoli software team, and the other two components being developed by the System Storage hardware team.
Often times, when a technical lead architect and management do not agree, things do not end well. The lead architect has to leave the product, and management is forced to take alternative actions to keep the product going. In my case, management considered the idea of a common GUI as an expensive "nice-to-have" luxury we could not afford, but I considered this a "must-have". I moved on to a new job within IBM, and management, unable to continue without my leadership, gave up and handed the entire project over to the Tivoli Software team.
The Tivoli Software team took a whiff at the pile of code and agreed that it stunk. Dusting off my original design documents, they pretty much discarded most of the code and re-wrote much from scratch, with a common database, common app server, and common GUI platform. Unfortunately, Productivity Center for Replication was held up waiting for some hardware prerequisites, but the other three components would be packaged together as "Productivity Center v3 - Standard Edition" and was a big improvement over the prior versions.
In Version 4, TotalStorage Productivity Center was renamed to Tivoli Storage Productivity Center, and the Replication component was brought into the mix. A scaled-down version packaged as Productivity Center "Basic Edition" was made available as a hardware appliance named "System Storage Productivity Center" or SSPC. The idea was to provide a pre-installed 1U-high hardware console that had the basic functions of Productivity Center, with the option to upgrade to the full Tivoli Storage Productivity Center with just license keys.
So, now, years later, management recognizes that a common GUI platform is more than just a "nice-to-have". IBM now support three very specific use cases:
1. Administration for a single product
For small clients who might have only a single IBM product, IBM is now focused on making the GUI browser-based, specifically to work with the Mozilla Firefox browser, but any similar browser should work as well. The new IBM Storwize V7000 GUI is a good example of this.In this case, the browser serves as the common GUI platform.
2. Administration for both servers and storage devices
For mid-sized companies that have administrators managing both servers and storage, IBM announced this month the new [IBM Systems Director Storage Control v4.2.1] plug-in, which provides Tivoli Storage Productivity Center "Basic Edition" support. This allows admins already familiar with IBM Systems Director for managing their servers to also manage basic storage functions. This is the "I Told You So" moment, connecting server and storage administration under the IBM Systems Director management platform makes a lot of sense, it did when I came up with the idea 10 years ago! Hmmmm?
3. Administration for just the storage environment
For larger companies big enough to have separate server and storage admin teams, IBM continues to offer the full Tivoli Storage Productivity Center product for the storage admins. The most recent release enhanced the support for IBM DS8000, SVC, Storwize V7000 and XIV storage systems.
Today, analysts consider IBM's [Tivoli Storage Productivity Center] one of the leading products in its category. I am glad my original vision has finally come to life, even though it took a while longer than I expected.
To learn more about IBM storage hardware, software or services, see the updated [IBM System Storage] landing page.
To make true advances in any industry or field requires forward thinking—as well as industry insight and experience. It can't be done just by packaging a bag of piece parts and putting a new label on it. But forward thinkers are putting smarter, more powerful technology to uses that were once unimaginable -- either in scale or in progress.
The graphics developed for the IBM Smarter Planet vision are interesting. This one for Infrastructure includes images relating to public utilities, like gas, water and electricity, clouds representing cloud computing, green forests representing the need for energy efficiency and reducing carbon footprint to fight global warming, roads, representing the intricate transportation and traffic systems, highways and city streets that connect us all together, and a printed circuit board, representing the Information Technology that makes all of this possible.
Ironically, I didn't even know I made the final cut until I got three, yes three, separate requests for interviews about it. I already reached the "million hits" milestone. Other people track these things for me, so it will be interesting how much additional traffic my latest [15 minutes of fame] will generate.
Infrastructure is just one of the 25 different areas that IBM's vision for a Smarter Planet is trying to address, including the need for smarter buildings, smarter cities, smarter transportation systems, smarter energy grids, smarter healthcare and public safety, and smarter governments.
In his blog post, [The Lure of Kit-Cars], fellow blogger Chuck Hollis (EMC) uses an excellent analogy delineating the differences between kit-cars you build from parts, versus fully-integrated systems that you can drive off the car dealership showroom lot. The analogy holds relatively well, as IT departments can also build their infrastructure from parts, or you can get fully-integrated systems from a variety of vendors.
Is this what your data center looks like?
Certainly, this debate is not new. In my now infamous 2007 post [Supermarkets and Specialty Shops], I explained that there were clients that preferred to get their infrastructure from a single IT supermarket, like IBM or HP, while others were lured into thinking that buying separate parts from butchers, bakers and candlestick makers and other specialty shops was somehow a better idea.
Chuck correctly explains that in the early years of the automobile industry, before major car manufacturers had mass-production assembly lines, putting a car together from parts was the only way cars were made. Today, only the few most avid enthusiasts build cars this way. The majority get cars from a single seller and drive away. In my post [Resolving the Identity Crisis], I postulated that EMC appeared to be trying to shed itself of the "disk-only specialty shop" image and over to be more like IBM. Not quite a full IT Supermarket, but perhaps more like a [Trader Joe's] premium-priced retailer.
(If you find that EMC's focus on integrated systems appears to be a 180-degree about-face from their historical focus on selling individual best-of-breed products, see my previous discussion of Chuck's contradictions in my blog post: [Is Storage the Next Confusopoly].)
While companies like EMC might be making this transition, there is a lot of resistance and inertia from the customer marketplace. I agree with Chuck, companies should not be building kit-cars or IT infrastructures from parts, certainly not from parts sold from different vendors. In my post [Talking about Solutions not Products], I explained how difficult it was to change behavior. CIOs, IT directors and managers need to think differently about their infrastructure. Let's take a quick look at some choices:
Following Chuck's argument, it makes no sense to build a "kit-car" combining Oracle/Sun servers with EMC storage. Oracle would argue it makes more sense to run on integrated systems, business logic on their "Exalogic" system, and database processing on their "Exadata". Benchmark after benchmark, however, IBM is able to demonstrate that Oracle applications and databases run faster on IBM systems. Customers that want to run Oracle applications can run either on a full Oracle stack, or a full IBM stack, and both do better than a kit-car including EMC parts.
HP has been working hard to keep up with IBM in this area. With their their partnership with Microsoft, and acquisitions of EDS, 3Com and 3PAR, they can certainly make a case for getting a full HP stack rather than a kit-car mixing HP servers with EMC disk storage. The problem is that HP is focused on a converged infrastructure for private cloud computing, but Microsoft is focused on Azure and public cloud computing. It will be interesting when these two big companies sort this out. Definitely watch this space.
If you squint your eyes and focus on the part of the world that only has x86 machines, then Dell can be seen as an IT supermarket. In my post about [Entry-Level iSCSI Offerings], I discuss how Dell's acquisition of EqualLogic was a signal that it was trying to get away from selling EMC specialty shop products, and building up its own set of offerings internally.
Cisco is new on the server scene, but has already made quite a splash. Here, I have to agree with Chuck's logic: the only time it makes sense to buy EMC disk storage at all is when it is part of an integrated "V-block". This is not really an IT supermarket situation, instead you park your car at the "Acadia Mini-Mall" and get what you need from Trader Joe's, Cisco UCS, and VMware stores.
But wait, if what you want is running VMware on Cisco servers, you might be better off with IBM System Storage N series or NetApp storage. In his blog post about [Enhanced Secure Multi-Tenancy], fellow Blogger Val Bercovici (NetApp) provides a convincing argument of why Cisco and VMware run better on an "N-block" rather than a "V-block". IBM N series provides A-SIS deduplication, and IBM Real-time Compression can provide additional capacity and performance improvements. That might be true, but whether you get your storage from EMC, NetApp or IBM, to me, you are still working with three different vendors in any case.
Of course, following Chuck's logic, it makes more sense for people with IBM servers, whether they be mainframes, POWER systems or x86 machines, to integrate these with IBM storage, IBM software and IBM services. IBM is the leading reseller of VMware, but also has a lot of business with Microsoft Hyper-V, Citrix Xen, Linux KVM, PowerVM, PR/SM and z/VM. While IBM has market leading servers, disk and tape systems, to compete for those RFP bids that just ask for one component or another, it prefers to sell fully-integrated systems, which IBM has been doing successfully since the 1950s.
Back in 2007, I mentioned how IBM's fully-integrated InfoSphere Balanced Warehouse [Trounced HP and Sun]. For business analytics, IBM offers the fully-integrated [IBM Smart Analytics Systems]. Today, IBM expanded its line of fully-integrated private cloud service delivery platforms with the announcement of the [IBM CloudBurst for on Power Systems], which does for POWER7 what the IBM CloudBurst for System x, Oracle Exalogic, or Acadia's V-block, do for x86.
IBM estimates that private clouds built on Power systems can be up to 70 percent less expensive than stand alone x86 servers.
Before he earned his PhD in Mechanical Engineering, my father was a car mechanic. I spent much of my teenage years covered in grease, helping my father assembling cars, lifting engines, and rebuilding carburetors. Certainly this was good father-son time, and I certainly did learn something in the process. Like the automobile industry, the IT industry has matured, and it makes no financial sense to build your own IT infrastructure from parts from different vendors.
For a test drive of the industry's leading integrated IT systems, see your IBM sales rep or IBM Business Partner.
Intelligent block-level disk array that virtualizes both internal and external disk storage
8 Gbps FCP and 1GbE iSCSI
IBM Storwize V7000 disk system
Real-time compression appliance for files
10GbE/1GbE CIFS and NFS
Storwize, now an IBM company
IBM Real-time Compression STN-6800 appliance
1GbE CIFS and NFS
IBM Real-time Compression STN-6500 appliance
If you think this is the first time a company like IBM has pulled shenanigans with product names like this, think again. Here are a few posts that might refresh your memory:
In my September 2006 post, [A brand by any other name...] I explain that I started blogging specifically to promote the new "IBM System Storage" product line name, part of the "IBM Systems" brand resulting from merging the "eServer" and "TotalStorage' brands.
In my January 2007 post, [When Names Change], I explain our naming convention for our disk products, including our DS family, SAN Volume Controller and N series.
In my February 2008 post, [Getting Off the Island], I cover how the x/p/i/z designations came about for our various IBM server product lines.
But what about acquisitions? When [IBM acquired Lotus Development Corporation], it kept the "Lotus" brand. New products that fit the "collaboration" function were put under the Lotus brand. I think most people can accept this approach.
But have we ever seen an existing product renamed to an acquired name?
In my post January 2009 post
[Congratulations to Ken on your QCC Milestone], I mentioned that my colleague Ken Hannigan worked on an internal project initially called "Workstation Data Save Facility" (WDSF) which was changed to "Data Facility Distributed Storage Manager" (DFDSM), then renamed to "ADSTAR Distributed Storage Manager" (ADSM), and finally renamed to the name it has today: IBM Tivoli Storage Manager (TSM).
Readers reminded me that [IBM acquired Tivoli Systems, Inc.] in 1996, so TSM could not have been an internally developed product. Ha! Wrong! Let's take a quick history lesson on how this came about:
In the late 1980s, IBM Almaden research had developed a project to backup personal computers and workstations, which they called "Workstation Data Save Facility" or WDSF.
This was turned over to our development team, which immediately discarded the code, and wrote from scratch its replacmeent, called Data Facility Distributed Storage Manager (DFDSM), named similar to the Data Facility products on the mainframe (DFP, DFHSM, DFDSS). As a member of the Data Facility family, DFDSM didn't really fit. The rest processed mainframe data sets, but DFDSM processed Windows and UNIX files. That a version of DFDSM server was available to run on the mainframe was the only connection.
Then, in the early 1990s, there were discussions of possibly splitting IBM into a bunch of smaller "Baby Blues", similar to how [AT&T was split into "Baby Bells"], and how Forbes and Goldman Sachs now want to split Microsoft into [Baby Bills]. IBM considered naming the storage spin-off as ADSTAR, which stood for "Advanced Storage and Retrieval."
Pre-emptively, IBM renamed DFDSM to "ADSTAR Distributed Storage Manager" or ADSM.
Fortunately, in 1993, IBM brought a new sheriff to town, Lou Gerstner, who quickly squashed any plans to split up IBM. He quickly realized that IBM's core strength was building integrated stacks, combining systems, software and services to solve business problems.
In 1996, IBM acquired Tivoli Systems, Inc. to expand its "Systems Management" portfolio, and renamed ADSM over to IBM Tivoli Storage Manager, since "storage management" is an essential part of "systems management". Later, IBM TotalStorage Productivity Center would be renamed to "IBM Tivoli Storage Productivity Center."
I participated in five months of painful meetings to figure out what to name our new internally-developed midrange disk system. Since it ran SAN Volume Controller software, I pushed for keeping the SVC designation somehow. We considered DS naming convention, but the new midrange product would not fit between our existing DS5000 and DS6000 numbering scheme. A marketing agency we hired came up with nonsensical names, in the spirit of product names like Celerra, Centera and CLARiiON, using name generators like [Wordoid]. Luckily, in the nick of time, IBM acquired Storwize for its compression technology, and decided that Storwize as a name was way better fit than any of the names we came up with already.
However, the new IBM Storwize V7000 midrange product had nothing in common with the appliances acquired from Storwize, the company, so to avoid confusion, the latter products were renamed to [IBM Real-time Compression]. Fellow blogger Steven Kenniston, the Storage Alchemist from Storwize fame now part of IBM from the acquisition, gives his perspective on this in his post [Storwize – What is in a Name, Really?]. While I am often critical of the names and terms IBM uses, I have to say this last set of naming decisions makes a lot of sense to me and I support it wholeheartedly.
From New York, Rolf went to London, Paris, Madrid, Morocco, Cairo, South Africa, Bangkok Thailand, Malaysia, Singapore, New Zealand, Australia, and then back to United States. I was hoping to run into him while I was in Australia and New Zealand last month, but our schedules did not line up.
Travelingwithout baggage is more than just a convenience, it is a metaphor for the philosophy that we should keep only what we need, and leave behind what we don't. This was the approach taken by IBM in the design of the IBM Storwize V7000 midrange disk system.
The IBM Storwize V7000 disk system consists of 2U enclosures. Controller enclosures have dual-controllers and drives. Expansion enclosures have just drives. Enclosures can have either 24 smaller form factor (SFF) 2.5-inch drives, or twelve larger 3.5-inch drives. A controller enclosure can be connected up to nine expansion enclosures.
The drives are all connected via 6 Gbps SAS, and come in a variety of speeds and sizes: 300GB Solid-State Drive (SSD); 300GB/450GB/600GB high-speed 10K RPM; and 2TB low-speed 7200 RPM drives. The 12-bay enclosures can be intermixed with 24-bay enclosures on the same system, and within an enclosure different speeds and sizes can be intermixed. A half-rack system (20U) could hold as much as 480TB of raw disk capacity.
This new system, freshly designed entirely within IBM, competes directly against systems that carry a lot of baggage, including the HDS AMS, HP EVA, an EMC CLARiiON CX4 systems. Instead, we decided to keep the what we wanted from our other successful IBM products.
Inspired by our successful XIV storage system, IBM has developed a web-based GUI that focuses on ease-of-use. This GUI uses the latest HTML5 and dojo widgets to provide an incredible user experience.
Borrowed from our IBM DS8000 high-end disk systems, state-of-the-art device adapters provide 6 Gbps SAS connectivity with a variety of RAID levels: 0, 1, 5, 6, and 10.
From our SAN Volume Controller, the embedded [ SVC 6.1 firmware] provides all of the features and functions normally associated with enterprise-class systems, including Easy Tier sub-LUN automated tiering between Solid-State Drives and Spinning disk, thin provisioning, external disk virtualization, point-in-time FlashCopy, disk mirroring, built-in migration capability, and long-distance synchronous and asynchronous replication.
Finally, the various "internal NDA" that kept me from publishing this sooner have expired, so now I have the long-awaited [Inside System Storage: Volume II], documenting IBM's transformation in its storage strategy, including behind-the-scenes commentary about IBM's acquisitions of XIV and Diligent. Available initially in paperback form. I am still working on the hard cover and eBook editions.
For those who have not yet read my first book, Inside System Storage: Volume I, it is still available from my publisher Lulu, in [hard cover], [paperback] and [eBook] editions.
IBM System Storage DS8800
A lesson IBM learned long ago was not to make radical changes to high-end disk systems, as clients who run mission-critical applications are more concerned about reliability, availability and serviceability than they are performance or functionality. Shipping any product before it was ready meant painfully having to fix the problems in the field instead.
(EMC apparently is learning this same lesson now with their VMAX disk system. Their Engenuity code from Symmetrix DMX4 was ported over to new CLARiiON-based hardware. With several hundred boxes in the field, they have already racked up over 150 severity 1 problems, roughly half of these resulted in data loss or unavailability issues. For the sake of our mutual clients that have both IBM servers and EMC disk, I hope they get their act together soon.)
To avoid this, IBM made incremental changes to the successful design and architecture of its predecessors. The new DS8800 shares 85 percent of the stable microcode from the DS8700 system. Functions like Metro Mirror, Global Mirror, and Metro/Global Mirror, are compatible with all of the previous models of the DS8000 series, as well as previous models of the IBM Enterprise Storage Server (ESS) line.
The previous models of DS8000 series were designed to take in cold air from both front and back, and route the hot air out the top, known as chimney design. However, many companies are re-arranging their data centers into separate cold aisles and hot aisles. The new DS8800 has front-to-back cooling to help accommodate this design.
My colleague Curtis Neal would call the rest of this a "BFD" announcement, which of course stands for "Bigger, Faster and Denser". The new DS8800 scales-up to more drives than its DS8700 predecessor, and can scale-out from a single-frame 2-way system to a multi-frame 4-way system. IBM has upgraded to faster 5GHz POWER6+ processors, with dual-core 8 Gbps FC and FICON host adapters, 8 Gbps device adapters, and 6 Gbps SAS connectivity to smaller form factor (SFF) 2.5-inch SAS drives. IBM Easy Tier will provide sub-LUN automated tiering between Solid-State Drives and spinning disk. The denser packaging with SFF drives means that we can pack over 1000 drives in only three frames, compared to five frames required for the DS8700.
The [IBM System Storage SAN Volume Controller] software release v6.1 brings Easy Tier sub-LUN automated tiering to the rest of the world. IBM Easy Tier moves the hottest, most active extents up to Solid-State Drives (SSD) and moves the coldest, least active down to spinning disk. This works whether the SSD is inside the SVC 2145-CF8 nodes, or in the managed disk pool.
Tired of waiting for EMC to finally deliver FAST v2 for your VMAX? It has been 18 months since they first announced that someday they would have sub-LUN automatic tiering. What is taking them so long? Why not virtualize your VMAX with SVC, and you can have it sooner!
SVC 6.1 also upgrades to a sexy new web-based GUI, which like the one for the IBM Storwize V7000, is based on the latest HTML5 and dojo widget standards. Inspired by the popular GUI from the IBM XIV Storage System, this GUI has greatly improved ease-of-use.
A client asked me to explain "Nearline storage" to them. This was easy, I thought, as I started my IBM career on DFHSM, now known as DFSMShsm for z/OS, which was created in 1977 to support the IBM 3850 Mass Storage System (MSS), a virtual storage system that blended disk drives and tape cartridges with robotic automation. Here is a quick recap:
Online storage is immediately available for I/O. This includes DRAM memory, solid-state drives (SSD), and always-on spinning disk, regardless of rotational speed.
Nearline storage is not immediately available, but can be made online quickly without human intervention. This includes optical jukeboxes, automated tape libraries, as well as spin-down massive array of idle disk (MAID) technologies.
Offline storage is not immediately available, and requires some human intervention to bring online. This can include USB memory sticks, CD/DVD optical media, shelf-resident tape cartridges, or other removable media.
Sadly, it appears a few storage manufacturers and vendors have been misusing the term "Nearline" to refer to "slower online" spinning disk drives. I find this [June 2005 technology paper from Seagate], and this [2002 NetApp Press Release], the latter of which included this contradiction for their "NearStore" disk array. Here is the excerpt:
"Providing online access to reference information—NetApp nearline storage solutions quickly retrieve and replicate reference and archive information maintained on cost-effective storage—medical images, financial models, energy exploration charts and graphs, and other data-intensive records can be stored economically and accessed in multiple locations more quickly than ever"
Which is it, "online access" or "nearline storage"?
If a client asked why slower drives consume less energy or generate less heat, I could explain that, but if they ask why slower drives must have SATA connections, that is a different discussion. The speed of a drive and its connection technology are for the most part independent. A 10K RPM drive can be made with FC, SAS or SATA connection.
I am opposed to using "Nearlne" just to distinguish between four-digit speeds (such as 5400 or 7200 RPM) versus "online" for five-digit speeds (10,000 and 15,000 RPM). The difference in performance between 10K RPM and 7200 RPM spinning disks is miniscule compared to the differences between solid-state drives and any spinning disk, or the difference between spinning disk and tape.
I am also opposed to using the term "Nearline" for online storage systems just because they are targeted for the typical use cases like backup, archive or other reference information that were previously directed to nearline devices like automated tape libraries.
Can we all just agree to refer to drives as "fast" or "slow", or give them RPM rotational speed designations, rather than try to incorrectly imply that FC and SAS drives are always fast, and SATA drives are always slow? Certainly we don't need new terms like "NL-SAS" just to represent a slower SAS connected drive.
In his last post in this series, he mentions that the amazingly successful IBM SAN Volume Controller was part of a set of projects:
"IBM was looking for "new horizon" projects to fund at the time, and three such projects were proposed and created the "Storage Software Group". Those three projects became know externally as TPC, (TotalStorage Productivity Center), SanFS (SAN File System - oh how this was just 5 years too early) and SVC (SAN Volume Controller). The fact that two out of the three of them still exist today is actually pretty good. All of these products came out of research, and its a sad state of affairs when research teams are measured against the percentage of the projects they work on, versus those that turn into revenue generating streams."
But this raises the question: Was SAN File System just five years too early?
IBM classifies products into three "horizons"; Horizon-1 for well-established mature products, Horizon-2 was for recently launched products, and Horizon-3 was for emerging business opportunities (EBO). Since I had some involvement with these other projects, I thought I would help fill out some of this history from my perspective.
Back in 2000, IBM executive [Linda Sanford] was in charge of IBM storage business and presented that IBM Research was working on the concept of "Storage Tank" which would hold Petabytes of data accessible to mainframes and distributed servers.
In 2001, I was the lead architect of DFSMS for the IBM z/OS operating system for mainframes, and was asked to be lead architect for the new "Horizon 3" project to be called IBM TotalStorage Productivity Center (TPC), which has since been renamed to IBM Tivoli Storage Productivity Center.
In 2002, I was asked to lead a team to port the "SANfs client" for SAN File System from Linux-x86 over to Linux on System z. How easy or difficult to port any code depends on how well it was written with the intent to be ported, and porting the "proof-of-concept" level code proved a bit too challenging for my team of relative new-hires. Once code written by research scientists is sufficiently complete to demonstrate proof of concept, it should be entirely discarded and written from scratch by professional software engineers that follow proper development and documentation procedures. We reminded management of this, and they decided not to make the necessary investment to add Linux on System z as a supported operating system for SAN file system.
In 2003, IBM launched Productivity Center, SAN File System and SAN Volume Controller. These would be lumped together with Horizon-1 product IBM Tivoli Storage Manager and the four products were promoted together as the inappropriately-named [TotalStorage Open Software Family]. We actually had long meetings debating whether SAN Volume Controller was hardware or software. While it is true that most of the features and functions of SAN Volume Controller is driven by its software, it was never packaged as a software-only offering.
The SAN File System was the productized version of the "Storage Tank" research project. While the SAN Volume Controller used industry standard Fibre Channel Protocol (FCP) to allow support of a variety of operating system clients, the SAN File System required an installed "client" that was only available initially on AIX and Linux-x86. In keeping with the "open" concept, an "open source reference client" was made available so that the folks at Hewlett-Packard, Sun Microsystems and Microsoft could port this over to their respective HP-UX, Solaris and Windows operating systems. Not surprisingly, none were willing to voluntarily add yet another file system to their testing efforts.
Barry argues that SANfs was five years ahead of its time. SAN File System tried to bring policy-based management for information, which has been part of DFSMS for z/OS since the 1980s, over to distributed operating systems. The problem is that mainframe people who understand and appreciate the benefits of policy-based management already had it, and non-mainframe couldn't understand the benefits of something they have managed to survive without.
(Every time I see VMware presented as a new or clever idea, I have to remind people that this x86-based hypervisor basically implements the mainframe concept of server virtualization introduced by IBM in the 1970s. IBM is the leading reseller of VMware, and supports other server virtualization solutions including Linux KVM, Xen, Hyper-V and PowerVM.)
To address the various concerns about SAN File System, the proof-of-concept code from IBM Research was withdrawn from marketing, and new fresh code implementing these concepts were integrated into IBM's existing General Parallel File System (GPFS). This software would then be packaged with a server hardware cluster, exporting global file spaces with broad operating system reach. Initially offered as IBM Scale-out File Services (SoFS) service offering, this was later re-packaged as an appliance, the IBM Scale-Out Network Attached Storage (SONAS) product, and as IBM Smart Business Storage Cloud (SBSC) cloud storage offering. These now offer clustered NAS storage using the industry standard NFS and CIFS clients that nearly all operating systems already have.
Today, these former Horizon-1 products are now Horizon-2 and Horizon-3. They have evolved. Tivoli Storage Productivity Center, GPFS and SAN Volume Controller are all market leaders in their respective areas.
This week, Hitachi Ltd. announced their next generation disk storage virtualization array, the Virtual Storage Platform, following on the success of its USP V line. It didn't take long for fellow blogger Chuck Hollis (EMC) to comment on this in his blog post [Hitachi's New VSP: Separating The Wheat From The Chaff]. Here are some excerpts:
"Well, we all knew that Hitachi (through HDS and HP) would be announcing some sort of refresh to their high-end storage platform sooner or later.
As EMC is Hitachi's only viable competitor in this part of the market, I think people are expecting me to say something.
If you're a high-end storage kind of person, your universe is basically a binary star: EMC and Hitachi orbiting each other, with the interesting occasional sideshow from other vendors trying to claim relevance in this space."
Chuck implies that neither Hewlett-Packard (HP) nor Hitachi Data Systems (HDS) as vendors provide any value-add from the box manufactured by Hitachi Ltd. so combines them into a single category. I suspect the HP and HDS folks might disagree with that opinion.
When I reminded Chuck that IBM was also a major player in the high-end disk space, his response included the following gem:
"Many of us in the storage industry believe that IBM currently does not field a competitive high-end storage platform. IDC market share numbers bear out this assertion, as you probably know."
While Chuck is certainly entitled to his own beliefs and opinions, believing the world is flat does not make it so. Certainly, I doubt IDC or any other market research firm has put out a survey asking "Do you think IBM offers a competitive high-end disk storage platform?" Of course, if Chuck is basing his opinion on anecdotal conversations with existing EMC customers, I can certainly see how he might have formed this misperception. However, IDC market share numbers don't support Chuck's assertion at all.
There is no industry-standard definition of what is a "high-end" or "enterprise-class" disk system. Some define high-end as having the option for mainframe attachment via ESCON and/or FICON protocol. Others might focus on features, functionality, scalability and high 99.999+ percent availability. Others insist high-end requires block-oriented protocols like FC and iSCSI, rather than file-based protocols like NAS and CIFS.
For the most demanding mission-critical mix of random and sequential workloads, IBM offers the [IBM System Storage DS8000 series] high-end disk system which connects to mainframes and distributed servers, via FCP and FICON attachment, and supports a variety of drive types and RAID levels. The features that HP and HDS are touting today for the VSP are already available on the IBM DS8000, including sub-LUN automatic tiering between Solid-State drives and spinning disk, called [Easy Tier], thin provisioning, wide striping, point-in-time copies, and long distance synchronous and asynchronous replication.
There are lots of analysts that track market share for the IT storage industry, but since Chuck mentions [IDC] specifically, I reviewed the most recent IDC data, published a few weeks ago in their "IDC Worldwide Quarter Disk Storage Tracker" for 2Q 2010, representing April 1 to June 30, 2010 sales. Just in case any of the rankings have changed over time, I also looked at the previous four quarters: 2Q 2009, 3Q 2009, 4Q 2009 and 1Q 2010.
(Note: IDC considers its analysis proprietary, out of respect for their business model I will not publish any of the actual facts and figures they have collected. If you would like to get any of the IDC data to form your own opinion, contact them directly.)
In the case of IDC, they divide the disk systems into three storage classes: entry-level, midrange and high-end. Their definition of "high-end" is external RAID-protected disk storage that sells for $250,000 USD or more, representing roughly 25 to 30 percent of the external disk storage market overall. Here are IDC's rankings of the four major players for high-end disk systems:
By either measure of market share, units (disk systems) or revenue (US dollars), IDC reports that IBM high-end disk outsold both HDS and HP combined. This has been true for the past five quarters. If a smaller start-up vendor has single digit percent market share, I could accept it being counted as part of Chuck's "occasional sideshow from other vendors trying to claim relevance", but IBM high-end disk has consistently had 20 to 30 percent market share over the past five quarters!
Not all of these high-end disk systems are connected to mainframes. According to IDC data, only about 15 to 25 percent of these boxes are counted under their "Mainframe" topology.
Chuck further writes:
"It's reasonable to expect IBM to sell a respectable amount of storage with their mainframes using a protocol of their own design -- although IBM's two competitors in this rather proprietary space (notably EMC and Hitachi) sell more together than does IBM."
The IDC data doesn't support that claim either, Chuck. By either measure of market share, units (disk systems) or revenue (US dollars), IDC reports that IBM disk for mainframes outsold all other vendors (including EMC, HDS, and HP) combined. And again, this has been true for the past five quarters. Here is the IDC ranking for mainframe disk storage:
IBM has over 50 percent market share in this case, primarily because IBM System Storage DS8000 is the industry leader in mainframe-related features and functions, and offers synergy with the rest of the z/Architecture stack.
So Chuck, I am not picking a fight with you or asking you to retract or correct your blog post. Your main theme, that the new VSP presents serious competition to EMC's VMAX high-end disk arrays, is certainly something I can agree with. Congratulations to HDS and HP for putting forth what looks like a viable alternative to EMC's VMAX.
To learn more about IBM's upcoming products, register for next week's webcast "Taming the Information Explosion with IBM Storage" featuring Dan Galvan, IBM Vice President, and Steve Duplessie, Senior Analyst and Founder of Enterprise Storage Group (ESG).
Last week, in Computer Technology Review's article [Tiering: Scale Up? Scale Out? Do Both], Mark Ferelli interviews fellow blogger Hu Yoshida, CTO of Hitachi Data Systems (HDS). Here's an excerpt:
"MF/CTR: A global cache should be required to implement that common pool that you’re talking about going across all tiers.
Hu/HDS: Right. So that is needed to get to all the resources. Now with our system, we can also attach external storage behind it for capacity so that as the storage ages out or becomes less active we can move it to the external storage. They would certainly have less performance capability, but you don’t need it for the stale data that we’re aging down. Right now we’re the only vendor that can provide this type of tiering.
If you look at other people who do virtualization like IBM’s SVC, the SVC has no storage within it because it’s sitting so if you attach any storage behind it, there is some performance degradation because you have this appliance sitting in front. That appliance is also very limited in cache and very limited in the number of storage boards on it. It cannot really provide you additional performance than what is attached behind it. And in fact, it will always degrade what is attached behind it because it’s not storage, where as our USP is storage and it has a global cache and it has thousands of port connections, load balancing and all that. So our front end can enhance existing storage that sits behind it."
This is not the first time I have had to correct Hu and others of misperceptions of IBM's SAN Volume Controller (SVC). This month marks my four year "blogoversary", and I seem to spend a large portion of my blogging time setting the record straight. Here are just a few of my favorite posts setting the record straight on SVC back in 2007:
Since day 1, SAN Volume Controllers has focused primarily on external storage. Initially, the early models had just battery-protected DRAM cache memory, but the most recent model of the SVC, the 2145-CF8, adds support for internal SLC NAND flash solid state drives. To fully appreciate how SVC can help improve the performance of the disks that are managed, I need to use some visual aids.
In this first chart, we look at a 70/30/50 workload. This indicates that 70 percent of the IOPS are reads, 30 percent writes, and 50 percent can be satisfied as cache hits directly from the SVC. For the reads, this means that 50 percent are read-hits satisfied from SVC DRAM cache, and 50 percent are read-miss that have to get the data from the managed disk, either from the managed disk's own cache, or from the actual spinning drives inside that managed disk array.
For writes, all writes are cache-hits, but some of them will be destaged to the managed disk. Typically, we find that a third of writes are over-written before this happens, so only two-thirds are written down to managed disk.
In this example, the SVC reduced the burden of the managed disk from 100,000 IOPS down to 55,000, which is 35,000 reads and 20,000 writes. Some have argued against putting one level of cache (SVC) in front of another level of cache (managed disk arrays). However, CPU processor designers have long recognized the value of hierarchical cache with L1, L2, L3 and sometimes even L4 caches. The cache-hits on SVC are faster than most disk system's cache-hits.
This is a Ponder curve, mapping millisecond response (MSR) times for different levels of I/O per second, named after the IBM scientist John Ponder that created them. Most disk array vendors will publish similar curves for each of their products. In this case, we see that 100,000 IOPS would cause a 25 millisecond response (MSR) time, but when the load is reduced to 55,000 IOPS, the average response time drops to only 7 msec.
To be fair, the SVC does introduce 0.06 msec of additional latency on read-misses, so let's call this 7.06 msec. This tiny amount of latency could be what Hu Yoshida was referring to when he said there was "some performance degradation". There are other storage virtualization products in the market that do not provide caching to boost performance, but rather just map incoming requests to outgoing requests, and these can indeed slow down every I/O they process. Perhaps Hu was thinking of those instead of IBM's SVC when he made his comments.
Of course, not all workloads are 70/30/50, and not every disk array is driven to its maximum capability, so your mileage may vary. As we slide down the left of the curve where things are flatter, the improvement in performance lowers.
IOPS before SVC
IOPS after SVC
MSR before SVC
MSR after SVC
Hitachi's offerings, including the HDS USP-V, USP-VM and their recently announced Virtual Storage Platform (VSP) sold also by HP under the name P9500, have similar architecture to the SVC and can offer similar benefits, but oddly the Hitachi engineers have decided to treat externally attached storage as second-class citizens instead. Hu mentions data that "ages out or becomes less active we can move it to the external storage." IBM has chosen not to impose this "caste" system onto its design of the SAN Volume Controller.
The SVC has been around since 2003, before the USP-V came to market, and has sold over 20,000 SVC nodes over the past seven years. The SVC can indeed improve performance of managed disk systems, in some cases by a substantial amount. The 0.06 msec latency on read-miss requests represents less than 1 percent of total performance in production workloads. SVC nearly always improves performance, and in the worst case, provides same performance but with added functionality and flexibility. For the most part, the performance boost comes as a delightful surprise to most people who start using the SVC.
To learn more about IBM's upcoming products and how IBM will lead in storage this decade, register for next week's webcast "Taming the Information Explosion with IBM Storage" featuring Dan Galvan, IBM Vice President, and Steve Duplessie, Senior Analyst and Founder of Enterprise Storage Group (ESG).
In my presentations in Australia and New Zealand, I mentioned that people were re-discovering the benefits of removable media. While floppy diskettes were convenient way of passing information from one person to another, they unfortunately did not have enough capacity. In today's world, you may need Gigabytes or Terabytes of re-writeable storage with a file system interface that can easily be passed from one person to another. In this post, I explore three options.
(FCC Disclaimer: I work for IBM, and IBM has no business relationship with Cirago at the time of this writing. Cirago has not paid me to mention their product, but instead provided me a free loaner that I promised to return to them after my evaluation is completed. This post should not be considered an endorsement for Cirago's products. List prices for Cirago and IBM products were determined from publicly available sources for the United States, and may vary in different countries. The views expressed herein may not necessarily reflect the views and opinions of either IBM or Cirago.)
I took a few photos so you can see what exactly this device looks like. Basically, it is a plastic box that holds a single naked disk drive. It has four little rubber feet so that it does not slip on your desk surface.
The inside is quite simple. The power and SATA connections match those of either a standard 3.5 inch drive, or the smaller form factor (SFF) 2.5 inch drive. However, to my dismay, it does not handle EIDE drives which I have a ton of. After taking apart six different computer systems, I found only one had SATA drives for me to try this unit out with.
The unit comes with a USB cable and AC/DC power adapter. In my case, I found the USB 3.0 cable too short for my liking. My tower systems are under my desk, but I like keeping docking stations like this on the top of the desk, within easy reach, but that wasn't going to happen because the USB cable was not long enough.
Instead, I ended up putting it half-way in between, behind my desk, sitting on another spare system. Not ideal, but in theory there are USB-extension cables that probably could fix this.
Here it is with the drive inside. I had a 3.5 inch Western Digital [1600AAJS drive] 160 GB, SATA 3 Gbps, 8 MB Cache, 7200 RPM.
To compare the performance, I used a dual-core AMD [Athlon X2] system that I had built for my 2008 [One Laptop Per Child] project. To compare the performance, I ran with the drive externally in the Cirago docking station, then ran the same tests with the same drive internally on the native SATA controller. Although the Cirago documentation indicated that Windows was required, I used Ubuntu Linux 10.04 LTS just fine, using the flexible I/O [fio] benchmarking tool against an ext3 file system.
Sequential Write - a common use for external disk drive is backup.
Random read - randomly read files ranging from 5KB to 10MB in size.
Random mixed - randomly read/write files (50/50 mix) ranging from 5KB to 10MB in size.
Random Mixed (50/50)
Latency (msec) read
Latency (msec) write
Bandwidth (KB/s) read
Bandwidth (KB/s) write
For sequential write, the Cirago performed well, only about 15 percent slower than native SATA. For random workloads, however, it was 30-40 percent slower. If you are wondering why I did not get USB 3.0 speeds, there are several factors involved here. First, with overheads, 5 Gbps USB 3.0 is expected to get only about 400 MB/sec. My SATA 2.0 controller maxes out at 375 MB/sec, and my USB 2.0 ports on my system are rated for 57 MB/sec, but with overheads will only get 20-25 MB/sec. Most spinning drives only get 75 to 110 MB/sec. Even solid-state drives top out at 250 MB/sec for sustained activity. Despite all that, my internal SATA drive only got 16 MB/sec, and externally with the Cirago 14 MB/sec in sustained write activity.
Here is the mess that is inside my system. The slot for drive 2 was blocked by cables, memory chips and the heat sink for my processor. It is possible to damage a system just trying to squeeze between these obstacles.
However, the point of this post is "removable media". Having to open up the case and insert the second drive and wire it up to the correct SATA port was a pain, and certainly a more difficult challenge than the average PC user wishes to tackle.
Price-wise, the Cirago lists for $49 USD, and the 160GB drive I used lists for $69, so the combination $118 is about what you would pay for a fully integrated external USB drive. However, if you had lots of loose drives, then this could be more convenient and start to save you some money.
IBM RDX disk backup system
Another problem with the Cirago approach is that the disk drives are naked, with printed circuit board (PCB) exposed. When not in the docking station, where do you put your drive? Did you keep the [anti-static ESD bag] that it came in when you bought it? And once inside the bag, now what? Do you want to just stack it up in a pile with your other pieces of equipment?
To solve this, IBM offers the RDX backup system. These are fully compatible with other RDX sytems from Dell, HP, Imation, NEC, Quantum, and Tandberg Data. The concept is to have a docking station that takes removable, rugged plastic-coated disk-enclosed cartridges. The docking station can be part of the PC itself, similar to how CD/DVD drives are installed, or as a stand-alone USB 2.0 system, capable of processing data up to 25 MB/sec.
The idea is not new, about 10 years ago we had [Iomega "zip" drives] that offered disk-enclosed cartridges with capacities of 100, 250 and 750MB in size. Iomega had its fair share of problems with the zip drive, which were ranked in 2006 as the 15th worst technology product of all time, and were eventually were bought out by EMC two years later (as if EMC has not had enough failures on its own!)
The problem with zip drives was that they did not hold as much as CD or DVD media, and were more expensive. By comparison, IBM RDX cartridges come in 160GB to 750GB in size, at list prices starting at $127 USD.
IBM LTO tape with Long-Term File System
Removable media is not just for backup. Disk cartridges, like the IBM RDX above, had the advantage of being random access, but most tape are accessed sequentially. IBM has solved this also, with the new IBM Long Term File System [LTFS], available for LTO-5 tape cartridges.
With LFTS, the LTO-5 tape cartridge now can act as a super-large USB memory stick for passing information from one person to the next. The LTO-5 cartridge can handle up to 3TB of compressed data at up to SAS speeds of 140 MB/sec. An LTO-5 tape cartridge lists for only $87 USD.
The LTO-5 drives, such as the IBM [TS2250 drive] can read LTO-3, LTO-4 and LTO-5cartridges, and can write LTO-4 and LTO-5 cartridges, in a manner that is fully compatible with LTO drives from HP or Quantum. LTO-3, LTO-4 and LTO-5 cartridges are available in WORM or rewriteable formats. LTO-4 and LTO-5 cartridges can be encrypted with 256-bit AES built-in encryption. With three drive manufacturers, and seven cartridge manufacturers, there is no threat of vendor lock-in with this approach.
These three options offer various trade-offs in price, performance, security and convenience. Not surprisingly, tape continues to be the cheapest option.
Wrapping up my seven-city romp through Australia and New Zealand, the final city was Canberra, which is the capital of Australia. As with Wellington, this meant many of the clients in the audience work in government agencies.
I had not taken any photos of Anna Wells, IBM Storage Sales Leader for ANZ, but I was able to find this caricature of her on a poster from an award she won within IBM.
I also did not have a picture of Robert, my videographer for this trip, who was always behind the camera himself.
The event went smoothly, just like the rest of them. Anna presented IBM's storage strategy and highlighted specific IBM storage solutions.
I had several emails asking if this event was called "Storage Optimisation Breakfast" because it was held in the mornings, or did we actually serve food at these events. The answer is we actually served food, a variation of the [Full English Breakfast], and most of the attendees gobbled it down while Anna spoke.
The fare was quite similar across all seven locations: scrambled or poached eggs, on toast or english muffin, ham/bacon/sausages, potatoes or mushrooms, and half of a baked tomato with bits of something toasted on top.
One morning, for a change, I decided instead to have a bowl of Weet-Bix cereal. Tasted like cardboard. I learned my lesson.
Next, we had Will Quodling, Manager of Infrastructure Operations, at Australia's Department of Innovation, Industry, Science and Research. The Department of Innovation, Industry, Science and Research consists of 3200 staff that strive to encourage the sustainable growth of Australian industries. The Department is committed to developing policies and delivering programs to provide lasting economic benefits ensuring Australia's competitive future, undertakes analysis, and provides services and advice to the business, science and research community. American President, Barack Obama, visited Australia and was interested in adopting a similar concept for the United States.
The department was looking to replace their existing IBM System Storage DS4800 disk systems with something more energy efficient. They selected IBM XIV storage system, with an expected savings of 10kW per year. They are able to run 800 VMware images and 150 VDI workstations using storage on one XIV, replicate the data to a second XIV at a remote location, and have a third XIV for their Web serving environment. They tested out both single drive and full module failures, and experienced better-than-expected rebuild times, with no impact to users, and no impact to performance.
After 17 days without a functioning government, Australia finally selected a prime minister. Her name is Julia Gillard, shown here. She won in part by promising to build a National Broadband Network (NBN) for the entire country, including the rural areas.
[Canberra] is an interesting town, a fully planned community designed in 1913 by Chicago's husband-and-wife architect team of Walter Burley Griffin and Marion Mahony Griffin. The location was selected as being half-way compromise between Australia's two largest cities, Sydney and Melbourne.
I would like to thank all the wonderful people in both Australia and New Zealand for making this a successful trip!
Continuing my romp through Australia and New Zealand, this is city 6 - Wellington, which is the capital of New Zealand. This meant many of the clients in the audience work in government agencies.
Here is my view of Wellington from my hotel room at the Duxton Hotel. I have been to Wellington before, it has that "small town" feel.
The event went smoothly, just like the rest of them. Anna Wells presented IBM's storage strategy and highlighted specific IBM storage solutions.
Replacing Natalie from GPJ Australia is Megan, who coordinated our events in both Auckland and Wellington, NZ.
Next, we had Glen Mitchell again from Telecom NZ, presenting his success story going from an EMC-only environment to a dual IBM-and-EMC mixed environment managed by IBM SAN Volume Controller.
Someone mentioned that my job as public speaker in different cities was akin to "busking". I had no idea what "busking" was, until I was shown two "in the act" in front of a bank. Americans call these "street performers", which shows we appreciate this art form perhaps more than the Kiwis.
Lastly, I covered future trends in storage. This is particularly interesting to government agencies that are particularly interested in reducing costs, managing risks, and improving service delivery.
Lastly, this is Aisel Giumali, IBM storage marketing manager for Australia and New Zealand. She managed my calendar, all of my events and one-on-one client briefings. I could not have handled these past two weeks without her.
Since the first big earthquake on Saturday, there were several smaller aftershocks, including one in Wellington itself. It is a good thing I head back for Australia for the rest of the trip.
While I was in Auckland, New Zealand, for the IBM Storage Optimisation Breakfast series of events, I agreed to also talk at the [Ingram Micro Showcase 2010] held there the same week. David Bird, who was scheduled to speak, was down in Christchurch taking care of his family after the big 7.1 magnitude earthquake.
The marketing team did a great job putting up a "Smarter Planet" ball up near the ceiling. It had to be "enhanced" with some extra black ink to include the outline of the islands of New Zealand.
Basically, I had 25 minutes to present "Future Storage Trends" to a packed room with standing room only. This was a shortened version of my 40-minute talk that I had been already giving at the Storage Optimisation Breakfast events. This presentation was based on three key trends:
There is a shift in the role each storage media type is going to be used for. Rising energy costs, performance and economics are causing the IT industry to re-evaluate their use of solid-state drives, spinning disk, tape cartridge, paper and analog film. IBM Easy Tier and blended disk-and-tape solutions are paving the way for these future trends.
Advancements in commuications technology and bandwidth are driving a convergence of SANs and LANs to a single Data Center Network (DCN) based on Convergence Enhanced Ethernet (CEE). IBM's top-of-rack switches and converged network adapaters (CNA) are the first step in this process.
Cloud Computing is driving new levels of standardization, automation and management that will impact the way internal IT departments will manage their own IT equipment as well. IBM's five different levels of cloud computing offerings, from private cloud to public cloud, provides every individual or company a level of service that is just right.
Here is the IBM booth. As is often the case, we get a prestigious corner booth that maximizes foot traffic to see our solutions.
While walking around, the folks at the Samsung booth notices my Samsung Galaxy S smartphone. These are not yet available in the New Zealand market, so they thought I was a Samsung employee. I explained that I am an American, and that these have been available for weeks now in the states.
The Samsung team then showed me their latest 3D television. Basically, you wear special 3D glasses that sync-up electronically with the TV screen itself to give the appearance of 3D image on anything you play. I believe the TV comes with two pairs of glasses, and additional pairs can be purchased for substantial extra. It works with any movie or TV show, there is no requirement that it be filmed in 3D mode. The 3D-TV automatically analyzes that is moving on the screen, and then makes that item clearer and sharper, and things that are considered background are automatically made fuzzier, out of focus. The effect is really incredible.
One of the storage solutions on display was the entry-level IBM System Storage DS3524 disk system, which is a small 2U high cabinet that holds 24 drives. These are the small form factor 2.5 inch drives. It's amazing we can pack so many drives in such a compact rack-optimized enclosure!
Ingram Micro is one of IBM's technology distributors, and it was good to see it was a well-attended event.
I am now fully a week behind in my coverage of my romp through Australia and New Zealand. Last week was "week 2" of the "Tony and Anna" show! This time we were in Auckland, New Zealand. Anna Wells is from New Zealand originally, so it was good for her to be back in her home country.
Sunday I was able to take the Ferry boat to Devonport, and climb to the top of Mt Victoria, which is only 283 feet above sea level, but still affords spectacular views of Auckland from across the harbour. My hotel, the Auckland Heritage, as well as the IBM building, is about a block or two away from the Sky Tower.
New Zealand shares a lot of traits with Australia, including low unemployment and a healthy economy. Employees feel secure enough in their jobs to invest in real estate, get married and start families. School teachers are well-regarded in society, earning six-figure incomes. Retail stores were filled with shoppers spending [disposable and discretionary income]. What a refreshing difference from the United States! The level of optimism made my skin tingle. I had to file a lot of paperwork for all the work permits and visas for this trip, so I hate to think what it would take to emigrate to either country.
(Of course, the grass always appears greener on the other side. Not everything is perfect in New Zealand. I saw warning signs for toxic sea slugs in their beaches, sales advertising for [Brolly Sheets], and the south island of New Zealand suffered a magnitute 7.1 earthquake near Christchurch on the day I arrived to Auckland on the north island. Over 100,000 homes were damaged, but nobody died, and the entire country rallied support to help out those affected.)
I took this photo of a seagull walking along Cheltenham Beach. I thought it might make for a nice wallpaper for my phone or laptop.
The Storage Optimisation Breakfast at this, the fifth of seven cities, went smoothly. The New Zealand client case study she had planned to show was in the middle of an [RFP], so instead she covered [Edith Cowan University] and [Bunnings Warehouse] from Australia as examples of success stories.
Our next speaker was Glen Mitchell, an IT architect in the Operational Integration, Technology & Shared Services
of Telecom NZ. The Telecom NZ is New Zealand's phone company, recently split up into separate business units, similar to what the US government did to AT&T during the 1974 [Bell System Divestiture].
The change forced Telecom NZ to be more financially responsible. Before, they were using an all-EMC disk environment, managed by HP Enterprise Services (formerly known as EDS). The EMC gear worked as expected and Telecom NZ is happy with EMC as a vendor, but they were uncomfortable with vendor lock-in. Some firmware upgrades on their EMC boxes often forced them to take outages on hundreds of connected servers to install Powerpath updates. After an EMC disk array went off its four-year prepaid warranty, it took another FOUR YEARS to get all 180 servers migrated to another disk array. Keeping a disk array after warranty expires can cost as much as $450K NZD per year, per disk array, in maintenance fees! Ouch! This served as a strong motivator to find a way to migrate data from one disk array to another in a more smooth and timely manner.
The new direction was a dual-vendor environment, keeping some of the midrange EMC gear, and getting new IBM high-end DS8700 gear, resulting in a drastically lower TCO. To make the transition as smooth as possible, Telecom NZ employed IBM SAN Volume Controller (SVC) to virtualize their entire environment, both EMC and IBM happily being part of shared disk pools. They had originally planned to migrate their entire server environment over in 12 months, but in the first six weeks, they are already at 20 percent, ahead of schedule!
The SAN Volume Controllers will also allow Telecom NZ have Business Continuity/Disaster Recovery protection in a consistent manner across both EMC and IBM equipment between their two main data centers in Auckland and Hamilton.
Remember those trees shown in the movie trilogy "Lord of the Rings"? The trees here in New Zealand are amazing! I'm not an arborist, but I was told this one shown here is a [Morton Bay Fig Tree]. Some of the oldest trees in the world live in New Zealand.
By deploying IBM DS8700 and SAN Volume Controller, Telecom NZ was able to reduce costs, manage risk, and improve service delivery!