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Tony Pearson is a Master Inventor and Senior Software Engineer for the IBM Storage product line at the
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Last Tuesday, we had our official "Grand Opening" for the new Tucson Executive Briefing Center!
We sent out fancy invitations to all the IBM executives who supported this center, local dignitaries from the Tucson and State of Arizona level, and all of the IBM employees on the Tucson campus.
Since our new center is significantly cozier (5700 square feet versus our previous 15,000 square feet), we split the day into two separate events. The first for the IBM executives and local VIPs, and the second for the rest of the IBM employees on campus.
Of course, there is no free lunch. The day started out with a series of speeches. My manager, Doug Davies, was the master of ceremonies to introduce each speaker.
Alistair Symon, IBM Vice President of Enterprise Storage, explained how important storage affects everyone's lives. If you use an ATM machine to withdraw money, for example, you are most probably using IBM System Storage behind the scenes. Nearly all of the IBM disk and tape storage products are designed here in Tucson.
Bruce Wright (shown here) directs the University of Arizona's Office of University Research Parks, serves as CEO of the UA Tech Park, and the founder and president of the Arizona Center for Innovation. Bruce said a few words on how please he was that IBM decided to reverse its July 2011 decision to leave Tucson. The UofA owns all the property, renting back four of the eleven buildings back to IBM, so is effectively our landlord. Next year will mark the 20th anniversary of IBM's sale of the technology park to the University.
Tucson Councilwoman Shirley Scott talked about the improtance of high-paying jobs to the local economy. While IBMers in Tucson are paid less than our counterparts in San Jose, Austin, Raleigh or Poughkeepsie, we are certainly [paid more than the average Tucsonan], thus helping to raise the standard of living here.
Dr. Michael Varney, president and CEO of the local Tucson Metropolitan Chamber of Commerce, praised IBM for its strong reputation in ethics and diversity.
My new second-line manager, Karl Duvalsaint, and my new third-line manager, Doug Dreyer, emphasized the importance of co-locating Briefing Centers in sites that have Research and Development activity. It is important for clients to interact directly with developers, and it is also good for developers to understand directly from clients their needs, preferences and requirements. Worldwide, the IBM Systems and Technology Group has only twelve Executive Briefing Centers, and the Tucson EBC is one of them.
This is not to say that IBM does not have centers in other locations. Our newest client center in Singapore is a shining example. Of course, if they want experts to speak to clients there, they need to be flown in. Doug Dreyer mentioned that IBM plans to launch six such centers in Africa as well.
Next was the ribbon cutting. From left to right, Lee Olguin (our Gunny Sargeant), Tucson Councilwoman Shirley Scott, UofA's Bruce Wright, IBM VP of Program Management Calline Sanchez, My second-line manager Karl Duvalsaint, IBM VP Allistair Simon, my first-line manager Doug Davies, Tucson Chamber of Commerce President Dr. Michael Varney, and my third-line manager Doug Dreyer. We had a member of the local high school band do the drum roll.
Once the ribbon was cut, the IBM Executves and local VIPs were brought in to see the new facility, which has two large rooms, one common dining area, an 800-square foot green data center to showcase our products, our own set of restrooms, a galley to stage up the food and beverage service, and two smaller rooms for private conversations or conference calls. A local high school band provided live music throughout the day.
On Wednesday, I walked through the gardens of [The Grotto] on Sandy Blvd, ate a German lunch at [The Rheinelander], then visited the [Crown Point Vista House] along the [Columbia River Gorge]. There were several fabulous waterfalls that could be seen from the parking area without hiking into the wilderness. We wouldn't want to encounter a bear in the woods, or a cow in the field!
Afterwards, I drove to the [Timberline lodge] at the peak of Mt. Hood to watch the snow fall and have dinner and drinks. This is the lodge featured in the movie ["The Shining"].
Thursday was a Spa day, which I spent relaxing at the pool and sauna. In the evening, I had dinner at [Henry's Tavern], and then shopped at [Powell's Books].
In the afternoon, Rafael, Mo and I explored Portland's waterfront and various bridges via [Segway tour]. The cherry blossoms along our path were in full bloom. If you have not ridden on one of these Segway scooters, they are a lot of fun!
On Saturday, Portland held their [Saturday Market] with arts and crafts for sale. This is similar to Tucson's 4th Avenue Street fair. The difference is that the "Saturday Market" occurs every Saturday of the year and Tucson's 4th Avenue Street Fair occurs only twice per year. The weather was very nice, so, many of the locals were in t-shirts and shorts. A live concert by [Grupo Condor] were playing on the main stage.
I walked past the [Voodoo Donuts store]. There was a long line to get in. A woman leaving the store carrying a pink donut box complained she waited 2 hours just to spend $28 for a dozen donuts. The magic is in the hole!
Getting out of the hustle and bustle of the Saturday Market, I had some green tea at the [Lan Su Chinese Garden]. A sister city to Portland is Suzhou, China, and this garden was very peaceful to walk through.
I went back to Powell's Books, did some shopping for shoes at [Dr. Martens], and had some pizza and salad at [Sizzle Pie] next door.
Nearly everything was closed on Easter Sunday, so I went down to the [TulipFest at the Wooden Shoe Tulip Farm] in Woodburn, OR. This was the opening weekend, with over 40 acres of flowers to walk through, various food carts, wine tasting, and rides for the kids.
Getting back to Tucson proved to be a bit challenging. The flight from Portland to San Francisco was delayed due to fog, so we got re-routed to Seattle, then back to Los Angeles, and finally to Tucson.
Wrapping up my coverage of the 2013 IT Security and Storage Expo in Belgium, I noticed some interesting things in the other booths.
The EMC booth had a whiteboard so that clients could do some one-on-one collaboration. All of their cocktail waitresses were wearing sharp pin-stripe coats with matching mini-skirts.
Another booth had a "virtual graffiti wall". Using a "digital spraycan", you could write on the wall. I am not sure what connection this had with anything the company had to offer, but perhaps they also wanted to collaborate with attendees on solutions. In either case, it was very cool, and brought a lot of traffic.
(FTC Disclosure: I work for IBM. I was not paid to mention any of the other companies, their products or people on this blog post. Mentioning other companies is not to be considered an endorsement of any kind.)
There were some interesting costumes. Leila from [Aerohive] wearing a "bee costume" complete with black wings. Hans from STS in a bright orange business suit. (Orange is the national color of Belgium). Sophie from Fortinet handed out champagne. The plastic glassware were cones that snapped onto her tray, but they had no flat bottom to rest your glass down, so you had to hold it the entire time until you finished drinking it. The Homer Simpson sticker eating the Apple logo shows the Belgians have a sense of humor!
The NetApp booth had a huge banner claiming that "Data OnTap" was the #1 storage OS. Obviously Windows, AIX, Solaris and Linux aren't consider "storage Operating Systems" per se. Is NetApp claiming they outsell FreeNAS, the only other storage OS that I can think of?
While IBM and I.R.I.S-ICT easily won the "Best Looking Big Booth" award, I have to give the "Best Looking Small Booth" award to my friends at Hitachi Data Systems. Like EMC, the Hitachi team did not have any equipment on the floor, but they made use of their tiny space by having a Japanese theme, with cocktail waitresses in kimonos.
Continuing my coverage of the IT Security and Storage Expo in Brussels, Belgium, we had a nice reception Wednesday evening.
Clara handed out Ceasar Chicken salads. Joelle handed out small rolled up pieces of duck.
Ilsa is an IBM expert in System x, VMware and the PureSystems family on hand to help with the demos and any client questions. I.R.I.S.-ICT employee Ans is only in her 20's, but is recognized as one of Belgium's leading experts in System z mainframe. I used to be the lead architect for DFSMS on z/OS, so we had plenty to talk about.
Of course, the best time for the press to ask for interviews is during the reception, where everyone is relaxed and ready to speak. I am "media-trained" which allows me to speak to the press about IBM matters. I do a lot of these interviews either over the phone, or on camera.
I took a picture to capture the typical setup. Mandy on the left is asking me questions, while camera operator Lisa focuses on my body language. The trick is to spend 80 percent of the time focused on your interviewer, and then 20 percent looking into the camera for strategic pauses. If Mandy decides to use any of the footage, she will be sending me the YouTube video link!
Hans and Sophie from Veeam stopped by the IBM booth to say hello. (See 2010 Aug 27 blog post comparing Veeam to Tivoli Storage Manager). These two DJ's kept the IBM and I.R.I.S-ICT booth hopping.
Belgium is a small country, and many of the IT storage people know each other. This made for quite the party! Our group closed up the booth around 8:30pm and we went over to join their friends at Arrow and Huawei. Here is Maiva from Huawei.
Continuing my coverage of the IT Security and Storage Expo in Brussels, Belgium, we had some great storage solutions on display at the IBM and I.R.I.S-ICT booth.
Here my IBM colleague Tom Provost is showing the front of the "Smarter Office" solution. The second photo gives the view from behind. While I always explained the solution from the front of the box, many of the more technical attendees at this conference wanted to inspect the ports in the back.
This sound-isolated 11U solution combines the following:
The [IBM Storwize V3700] with 300GB small-form-factor (SFF) drives provides shared storage for the servers.
Two [IBM System x3550 M4 servers] that can run VMware, Hyper-V or Linux KVM server hypervisor software for your Windows and/or Linux applications. These are two socket servers that can have up to 16 x86 cores each.
A Juniper EX2200 switch to network the servers and storage together.
A Local Console Manager (LCM) with rackable keyboard, video, and mouse.
In this next example, the IBM team combined a BladeCenter S chassis that can hold six blade servers, with a Storwize V7000 Unified which offers FCP, iSCSI, FCoE, NFS, CIFS, HTTPS, SCP and FTP block and file protocols.
If those configurations are too small for your needs, consider the Flex System chassis or full PureFlex system frame. The rack-mountable 10U chassis can hold the Flex System V7000 and 10 compute notes. The PureFlex frame can hold up to four of these chasses.
IBM and I.R.I.S-ICT also had an IBM XIV Gen3 and a TS3500 Tape library on display.
Continuing my coverage of the IT Security and Storage Expo in Brussels, Belgium, here is my post on the presentations I gave during the week.
There were four presentations each day. Of the five rooms, I was assigned one room in which to give all of my presentations, room 3. My room was quite large, with sixty seats.
It is a good idea for public speakers to understand Dutch, French, German and English in Belgium. In recognition of the fact that Belgians are multi-lingual, I started each session with "Goede Middag, Bon Jour and Good Afternoon!" and ended each with "Dank U, Merci and Thank you for attending!"
12:00 to 12:30pm
What is big data? Architectures and Practical Use Cases
What is big data? Architectures and Practical Use Cases (repeat)
12:45 to 1:15pm
An IBM Storage solution for small and mid-size business? The Storwize V3700!
An IBM Storage solution for small and mid-size business? The Storwize V3700! (repeat)
1:30 to 2:00pm
A New Generation of Storage Tiering
A New Generation of Storage Tiering (repeat)
2:15 to 2:45pm
Replication for High Availability, Business Continuity and Disaster Recovery
Storage, Server and Network in one Flexible and Integrated solution! The PureSystems family
The sessions were all half-hour slots. The only presentation that I had a challenge getting down to 30 minutes was my session on "New Generation of Storage Tiering" in which I was asked to cover Easy Tier sub-LUN automated tiering, Server-to-Storage cooperative caching, Texas Memory Systems, hierarchical storage Management (HSM), Active Cloud Engine, and SmartCloud Storage!
Helping me out were three local IBM interns. From left to right: Joelle, Clara and Bryan. I hadn't noticed that there were only short breaks between sessions, all of this time consumed with one-on-one discussions with clients, so the interns were kind enough to fetch me snacks and drinks.
Joelle and Bryan speak Dutch, which is similar to the local Flemish language. Clara speaks French, which came in handy for translations.
I would like to thank my room monitors: Jolijn, Ella and Chloe. All three are local college students hired by the conference for the two days to scan name badges and count bodies in seats.
(I had to ask Jolijn to write her name on a piece of paper because it is Dutch and I had no clue how to spell it for this blog post.)
While it might appear that room 3 was "The Tony Pearson Show -- all Tony, all the time!" there were actually worthwhile sessions in the other rooms. Fellow blogger Jon Toigo [known for his DrunkenData blog] presented "Storage Infrastruggle 2013 -- Containing Storage Costs without Sacrificing Access, Protection or Management". My IBM colleague Ron Riffe presented a vendor-neutral look at Storage Hypervisors.
If the attendees wanted copies of my presentations, they were directed to get their name badge scanned at the IBM and I.R.I.S-ICT booth, all the way at the other end of the hall, and my presentations would be emailed to them.
(For those who have missed it, you can find all five of my presentations uploaded to the [IBM Expert Network] on Slideshare.)
Finally, I would like to thank my IBM colleagues who helped me develop and review my presentations: Brigitte Van Den Eynde, Joe Hayward, Jeff Jonas, Tom Deutsch, Chris Saul, Marisol Diaz, Iliana Garcia, Harley Puckett, Jack Arnold, and Steve McKinney.
The Belgium IT Security and Storage Expo was a great success!
(I am back to the USA in Portland, Oregon this week, so these posts relate to last week.)
However, that wasn't to say I didn't encounter a few challenges during my week in Belgium. The first was getting to the venue. The Belgium Expo is a large complex of buildings to the north of the city. The local IBM team suggested I go to the facility a day in advance so that I would be able to see where it was and how to get there.
I was staying in the center of town, in Place Rogier section. I had many transportation options:
Take a taxi. It was raining this week, so finding a taxi was difficult.
Take the bus. The Bus #260 goes directly from my hotel to the Belgium Expo, but only goes once an hour.
Take the metro. The metro operates frequently, and the Haysel stop is right in front of the Belgium Expo complex.
Upon arrival to the building complex, I was unsure of which building I needed to be in. Standing in front of the beautiful Building 5, I found this legend that provided the answer: Building 8. In front of Building 12 was a map that showed where Building 8 was located on the campus.
For this event, IBM joined forces with IBM Business Partner I.R.I.S-ICT to have a fabulous booth, with plenty of experts and equipment demos. As is often the case, the team had to work late into the night to get all the equipment set up, all the podiums and counters constructed, and the demos fully operational.
Apparently, I was not the only one to have troubles finding the place, so I did not feel alone. Some with cars drove around the complex several times before figuring out which parking lot to park in. Others parked at the first spot they found, and still ended up walking as much as I did.
For future reference, If you plan to attend any event at the Belgium Expo, either (a) ask for more explicit directions, and (b) plan to do lots of walking!
Well, I am back safely from my trip last week to Chicago, and now I am writing this in Madrid, Spain, on my way to Brussels, Belgium for the IT Storage Expo.
For those who have asked how the construction on the new Tucson EBC is going, here are a few pictures I took on Friday. As you can see, it is coming along nicely. The official grand opening will be April 2.
Did you miss IBM Pulse 2013 this week? I wasn't there either, having scheduled visits with clients in Washington DC this week, only to have those meetings cancelled due to the [U.S. sequestration cuts].
Fortunately, there are plenty of videos and materials to review from the event. Here's a [12-minute video] interview between Laura DuBois, Program VP of Storage for industry analyst firm [IDC], and fellow IBM executive Steve "Woj" Wojtowecz, VP of Tivoli Storage and Networking Software.
(Update: Apparently, IBM had not secured re-distribution rights from IDC to post this video prior to my blog post. IBM now has full permission to distribute. My apologies for any inconvenience last week.)
The two discuss client opportunities and requirements for storage clouds and compute clouds. Client cloud storage requirements include backup and archive clouds, file storage clouds, and storage that supports compute cloud environments.
We're moving! We often joke that I.B.M. stands for "I've Been Moved", and the Tucson Executive Briefing Center is no exception.
Today is the last day for us in Building 9070. Starting tomorrow, the Tucson EBC will operate out of Building 9032 instead. While moving is always painful, there are some distinct advantages to the new facility:
The Building 9070 facility has been in operation since 2003, and some IBM executives felt it was starting to show its age. The new facility reflects IBM's commitment and investment to IBM System Storage portfolio, including a new Green Data Center reflecting the latest "best practices" in facility design similar to the one we have in the Raleigh EBC.
Several companies rent space in Building 9070. Clients visiting Building 9070 had to walk past the offices of our competitors. Building 9032 is exclusively IBM, with the new facility just off the main lobby.
The previous facility was on the top floor of Building 9070, and the floors often shook because of an air handler on the roof. Clients complained that it felt like a minor earthquake every time it kicked in. The new facility is on the ground floor, on solid concrete.
As the tallest building on campus, our clients in Building 9070 were often distracted by the views of our mountains and desert landscapes. We would take a 5 or 10 minute break, and getting everyone back in the briefing rooms was [like herding cats]. The new facility has no views to distract anyone, allowing our briefing managers to keep our meetings on schedule.
The Building 9070 facility was so large with five meeting rooms and three dining areas, arranged facing out in a circle. If you get lost, just do a few laps on the outer track and eventually you will get back to the room you were looking for. No client will get lost in the new facility, with just two rooms and common dining area all facing each other in a triangle configuration.
With the success of the Storwize family developed in Hursley UK, IBM management felt the Building 9070 facility no longer reflected the "center of gravity" of IBM's storage development. Moving the Tucson EBC a quarter mile northward therefore brings us closer.
Since the primary purpose of an Executive Briefing Center is to bring clients in direct contact with IBM Research and Development, we often had developers walk over from the other buildings to the Building 9070 facility. They often complained that this took 5 minutes or longer each way. Since most or our disk and tape developers reside in Building 9032, we have greatly shortened the time it takes for them to come over.
For myself, as the lead Subject Matter Expert on the Tucson EBC staff, I get a much larger office with brand new furniture!
Now is the time to book a briefing in Tucson to check out the new facility. Go to the [Tucson EBC landing page] for contact information.